Download - 新媒體工作坊 New Media Workshop (2011.08.23@HKCRM)
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新媒體工作坊─以WordPress建構現代化網絡基建New Media Workshop - Using WordPress to Construct Modern Network Infrastructure
俞真(Calvin Yu)@香港教會更新運動(HKCRM) 2011.08.23
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Network = Network Infrastructure?網站=網絡基建?
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Myths of Network Infrastructure網絡基建迷思
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Modern Network Infrastructure?何謂現代化網絡基建?
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現代化網絡基建Modern Infrastructure
• 使用者的期望User Expectation
• 可使用Available and Approachable
• 可搜尋Searchable
• 可自訂Customizable
• 可分享Shareable
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現代化網絡基建Modern Infrastructure
• 管理者的考慮Administrators’ Concern
• 持續發展Sustainable
• 可大可小Scaleable
• 兼容並蓄Compatible
• 經濟實惠Economical
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User Expectation使用者的期望
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使用者的期望User Expectation
• 可使用Available and Approachable
• 穩定性Stability
• 到使用者那裡去Be where users are
• 親和力Usability
• 兼容性Compatibility
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使用者的期望User Expectation
• 可搜尋Searchable
• 搜尋引擎優化Search Engine Optimization
• 標籤Tagging
• 多向度篩選Multi-dimensional shortlisting
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使用者的期望User Expectation
• 可自訂Customizable
• 使用者產生內容User-generated content
• 使用者參與User participation
• 使用者設定User configuration
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使用者的期望User Expectation
• 可分享Shareable
• 分享按鈕Share Button
• 版權:共享創意Copyright: Creative Commons
• 多形式分享Multi-format sharing
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Administrators’ Concern管理者的考慮
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• 持續發展Sustainable
• 靈活結構配合事工改變Flexible structure to cater for future changes
• 切實可行Doable
• 簡便易用Simple and convenient
• “Simplicity is the ultimate sophistication.” - Da Vinci
管理者的考慮Administrators’ Concern
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• 可大可小Scaleable
• 能快速地按需要調整規模Scale can be adjusted quickly based on needs
• 可重複使用Reusable
• 為將來規劃With the future in mind
管理者的考慮Administrators’ Concern
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• 兼容並蓄Compatible
• 跨平台兼容Cross-platform compatibility
• 可攜性Portability
• 擁抱新媒體Embrace New Media
• 資源管理Resource management
管理者的考慮Administrators’ Concern
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管理者的考慮Administrators’ Concern
• 經濟實惠Economical
• 總體擁有成本Total Cost of Ownership
• 初期成本 vs. 續生成本Initial vs. Recurring Cost
• 衡工量值Value for investment
• 善用資源Efficient and effective resource utilisation
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Use prevailing platforms orbuild our own?運用現有平台還是自建平台?
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Use prevailing platforms運用現有平台
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運用現有平台Use Prevailing Platforms
• 優點Advantages
• 兼容性高Better compatibility
• 穩定性高Better stability and availability
• 功能更新快Fast upgrade
• 搜尋引擎優化Search Engine Optimization
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運用現有平台Use Prevailing Platforms
• 缺點Disadvantages
• 受平台本身功能及條款限制Constrained by the functions and terms of the platforms
• YouTube: 只限15分鐘YouTube: 15 mins limit
• 廣告Advertisement
• 混雜無關內容Mixed with irrelevant content
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Build your own platforms自建平台
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自建平台Build Your Own Platforms
• 優點Advantages
• 彈性較大More flexible
• 可按需要自訂功能Customize functions based on needs
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自建平台Build Your Own Platforms
• 缺點Disadvantages
• 需較高技術能力Need more sophisticated technical skills
• 需較多資源Need more resources
• 穩定性及保安度較低Less stable and secure
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Get the best of both兩者兼得
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兩者兼得Get the Best of Both
• 以雲端服務提供技術資源Cloud computing
• 以可自訂的方案提供彈性Customized for flexibility
• 配搭和整合現有平台Integrate prevailing platforms
• 通訊引擎:Facebook、Twitter、微博等等Communication Engine
• 媒體管理及發佈:YouTube、Vimeo、SlideShare等等
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兩者兼得Get the Best of Both
• 網站作為整合平台大本營Website as the base for integrating multiple platforms
• 通訊引擎:Facebook、Twitter、微博等等Communication Engine: Facebook, Twitter, Weibo, etc.
• 媒體管理及發佈:YouTube、Vimeo、SlideShare等等Midea management and publishing: YouTube, VImeo, SlideShare, etc.
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“Home-made” or hire professional services?同工自製還是聘用專業服務?
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同工自製“Home-made”
• 對異象有承擔Commitment on the mission
• 對事工需要有較深入了解Know better about the operation
• 可持續性的問題Sustainability issues
• 技術經驗的限制Limitations on skills and experience
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• 技術經驗較全面All-rounded technical skills and experience
• 貼近業界最新發展Follow latest development closely
• 可持續性較佳Better sustainability
• 缺乏對異象的承擔Lack commitment on the mission
• 對事工需要缺乏深入了解Lack in-depth knowledge about the operation
聘用專業服務Hire Professional Services
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Balance平衡
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平衡Balance
• 以同工作主導Colleagues to drive the project
• 專注品質控制Focus on quality control
• 專注內容製作Focus on content production
• 專注內部流程整合Focus on workflow integration
• 專注內部及外部溝通Focus on internal and external communication
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平衡Balance
• 以專業服務提供具體解決方案Hire professional services for solutions
• 專注技術細節Focus on technical details
• 縮短製作時間Shorten delivery schedule
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Why WordPress?為何選擇WordPress?
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現代化網絡基建Modern Infrastructure
• 使用者的期望User Expectation
• 可使用Available and Approachable
• 可搜尋Searchable
• 可自訂Customizable
• 可分享Shareable
![Page 35: 新媒體工作坊 New Media Workshop (2011.08.23@HKCRM)](https://reader035.vdocuments.mx/reader035/viewer/2022081716/54c2030a4a79593d6b8b4585/html5/thumbnails/35.jpg)
現代化網絡基建Modern Infrastructure
• 管理者的考慮Administrators’ Concern
• 持續發展Sustainable
• 可大可小Scaleable
• 兼容並蓄Compatible
• 經濟實惠Economical
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WordPress例子WordPress Examples
• 新媒體專欄「漁翁撒網@真証傳播」﹣善用新平台 ● 堅立信望愛netfish.cc
• 新媒體親子連線專欄「愛 ● 連線」LoveOnline.hk
• 卓越北大行道會www.top-church.net
• [email protected]/clients/
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Key: Knowledge Management + Platform Combinations關鍵:知識管理+平台配搭
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Further Reading延伸閱讀
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延伸閱讀Further Reading
• 面對新媒體與新平台的挑戰與機遇
• 新媒體專欄「漁翁撒網@真証傳播」﹣善用新平台 ● 堅立信望愛netfish.cc
• 出版技術分享專欄「共印」﹣共同出版 ● 印證主恩wepub.hk
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@netfish.cc漁翁撒網@真証傳播
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@facebook.com/netfish.hk漁翁撒網@真証傳播
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延伸閱讀Further Reading
• 關於WordPressAbout WordPress
• Learn WordPress.comlearn.wordpress.com
• 教學@WordPress.orgcodex.wordpress.org/zh-tw:WordPress_教學
• Wordpress for Churches and Ministrywpforministry.com
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延伸閱讀Further Reading
• 關於WordPressAbout WordPress
• Using WordPress.com to Create a Websiteen.support.wordpress.com/using-wordpress-to-create-a-website/
• 110+ Massive Wordpress Video Tutorial Collectionwww.1stwebdesigner.com/tutorials/110-massive-wordpress-video-tutorial-collection/
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