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| BRAND PRESENTATION 2017 |

| ABOUT US |

ABOUT SAMAR ALKADHI, FOUNDER

• London-born with Arab blood• Spent 10 years in the music business

in London• Was Head of International Promotion at

EMI Music, overseeing PR & Marketing campaigns in over 70 countries

• Worked on hundreds of promotional campaigns and events for artists such as David Guetta, Katy Perry & Norah Jones

• Travelled to every continent of the world on business • Made the permanent move to Athens in late 2013

ABOUT CELEBRATIONS by CRAZY DIAMOND

• Crazy Diamond’s sister company, Celebrations by Crazy Diamond was launched in 2016 to cater for the rising demand for private and social events that were being requested via Crazy Diamond

• A joint venture between Samar Alkadhi and Efi Gymnopoulou

• Celebrations by Crazy Diamond provides another outlet for the never-ending creativity that is bursting through Crazy Diamond’s office walls

More information: www.celebrations.gr

ABOUT CRAZY DIAMOND

• Launched in late 2014 (after Samar spent a year studying Greek!)

• A forward thinking Public Relations company with a 360o approach to marketing and brand strategy

• Passionate team members• Always striving for inspiring, engaging and impactful

marketing campaigns• Boasts a client roster of family-run businesses and

multinationals from Greece and abroad• Covers a variety of different fields, including health & beauty, fashion, food, nursery products

& furniture companies• Always brings a fresh outlook to every project

SO… WHY THE NAME?

A diamond is very precious

Diamonds are created only through pressure Diamonds are virtually impossible to break And of course, diamonds are always known to...

…AND THE CRAZY PART?Well, Samar believes that nothing should ever be done without at least a small dose of humour!

| ABOUT US |

| SERVICES |

WE BELIEVE...

• that every business has different needs and requires a customised strategy

• t hat every project we undertake is different, because each of our clients and their brands have their own goals, opportunities, challenges and target audiences.

• in working together with our clients to truly understand their brand, needs and opportunities for development, and developing a long-term plan that will build brand awareness, brand identity, and shape the brand’s positioning within the marketplace.

• in always implementing a forward-thinking and creative approach and providing innovative, exciting and fresh ideas to reach our agreed goals

WE DO NOT BELIEVE...

in short-term bursts of PR exposure which are neither cost-effective nor beneficial for more than creating a temporary “hype”

| SERVICES |

Product Seeding &Product Placement

Sponsorship & Creative Partnerships

ShowroomServices

Digital Communications &Social Media Campaigns

Brand ImageServices Copywriting

New WebsiteCreation

Media Planning& Buying

Media Relations & Press Office Services

Advertising & MarketingStrategy & Planning

Social Media Strategy& Management

Bloggers, Influencers &VIP Engagement & Endorsements

Below the LineMarketing Services

Creative PromotionalEvents

PUBLIC RELATIONS SERVICES

BRAND COMMUNICATIONS

Securing Brand Ambassadorsand Celebrity Endorsements

Conferences

Marketing Concept &Creative Design

Product Launches

Awards Ceremonies

Event ConceptDesign

PROMOTIONAL & CORPORATE EVENTS

| SERVICES |

| CLIENTS |

| PORTFOLIO |PR SERVICES

CLIENT: StokkeWEBSITE: www.stokke.comYEAR: 2015

Stokke on the Go | Marketing Campaign

GOALTo create a locally-relevant version of the international “Stokke on The Go” Campaign that would work within Greece

ACTIONS & SERVICES

• We created a custom-made promotion which focused on following four very different VIP mothers in their hometowns of Athens, Thessaloniki and Kos as they used the iconic Stokke Xplory Stroller.

• The filming shoots, which took place over 4 separate days, each featured real moments between the mothers and their children

• We collaborated with numerous venues such as Moorings in Vougliameni and Ergon Agora in Thessaloniki for the filming, with each venue having its own Stokke Steps and Tripp Trapp chairs

• The VIP mothers were so excited about the filming that they couldn’t resist posting numerous “Coming Soon” and “Behind the Scenes’ posts on their social media channel

• We ensured coverage of the Stokke on The Go Project for 2 solid months by having each VIP mother write about their experiences on their blogs and other major media channels.

CHANNELS• Print Media• Social Media • Online Channels

CLIENT: SarantisWEBSITE: www.sarantisgroup.comYEAR: 2016

Wash & Go | PR Services

GOALTo create a powerful Public Relations campaign for Wash & Go in order to successfully manage the transition of Sarantis’ taking over of this brand from Procter & Gamble

ACTIONS & SERVICES

• Extensive PR coverage across all of Greece’s major magazines, websites, radio & TV channels with a full 360 degree approach.

• Over a dozen give-away competitions of Wash & Go on social media and online magazines

• Brand endorsement agreements with celebrities such as Dimitris Alexandrou

• Major TV appearances (such as on Eleni Menegaki and To Prwino)

• Creation of all necessary promotional materials, including press release, media kit and promotional items

CHANNELS • Print Media• Online Media• Social Media• Celebrity Ambassador• TV Channels• Blogger/Influencer/VIP Engagement• Below-the-line promotion

CLIENT: femfreshWEBSITE: www.instagram.com/femfreshgreeceYEAR: 2016

femfresh | Marketing Campaign

GOALTo create a fun and attention-grabbing marketing campaign for the introduction of femfresh, a range of washes & gels for women’s intimate area into the Greek market. A product which is sometimes seen as “invisible” was celebrated instead of being kept “hush-hush”!

ACTIONS & SERVICES• Gorgeous “delivery boy” model Stelios Niakaris rang the doorbell of 15

specially-chosen influencers and bloggers one November morning to hand-deliver a beautifully packaged femfresh “gift-box”

• Each box was specially designed following the concept of waves, which symbolise flow, water and freshness

• The delivery was posted out on each blogger’s social media page, as well as all over femfresh’s instagram page

• femfresh ambassador Malou (36,500 Instagram followers) was also part of the activation

• Glowbox.gr was the official partner for the activation

CHANNELS• Print Media• Social Media• Blogger/Influencer/VIP engagement• Online Media• Below-the-line Promotion• Product Placement

CLIENT: SarantisWEBSITE: www.sarantisgroup.comYEAR: 2015 & 2016

Batiste Dry Shampoo | PR Services

GOALTo successfully introduce Batiste Dry Shampoo, the UK’s number 1 dry shampoo, into the Greek market for the first time and manage its public relations ever since

ACTIONS & SERVICES • Extensive PR coverage across all of Greece’s major magazines,

websites, radio & TV channels for over 2 years• Product placement in over 50 exclusive venues around Athens • Over a dozen give-away competitions of Batiste on social media

and online magazines • Securing collaborations with dozens of partners, such as Uber,

Fairy Nails, Glowbox, Alicia Boutique, Bettina and Funk Martini• Securing of Tamta as the brand’s official ambassador• Securing a 360 collaboration with MAD TV/Radio/Mad.gr & MAD’s

social media channels• Organisation of the official Batiste Dry Shampoo Launch party • Product seeding of Batiste Dry Shampoo to dozens of top bloggers,

influencers and VIPs for maximum exposure to its target demographic

CHANNELS• Print Media• Online Media• Social Media• Celebrity Ambassador• TV Channels

• Launch Event• Product Placement• Partnerships • Blogger/Influencer/VIP engagement• Below-the-line promotion

CLIENT: KOKU ConceptWEBSITE: www.kokuconcept.comYEAR: 2016

KOKU Concept | Social Media Campaign

GOALTo celebrate the launch of KOKU Concept’s new website by sending out its unique products to key fashionistas, VIPs and influencers in the Greek market

ACTIONS & SERVICES

• KOKU Concept’s signature pochettes, washbags and other accessories were hand-delivered to the hottest bloggers in town

• Each item was customised to suit its recipient, including the material and motif chosen, and a silver mirror plexiglass tag with the recipient’s name printed on it

• Although no prior agreements were made, 80% of recipients immediately posted about the products, and many were so impressed that they immediately contacted us requesting more!

CHANNELS • Social Media

| PORTFOLIO |CORPORATE EVENTS

CLIENT: Verve JuicesWEBSITE: www.vervejuices.grYEAR: 2015LOCATION: Ismos Gallery, AthensATTENDEES: 100 media attendees from the fields of fashion, beauty, health and lifestyle – and the top bloggers and influencers in Greece.

Verve Juices | Launch Party

GOALTo promote the official launch of Verve Juices in Greece CHALLENGETo successfully introduce the concept of cold–pressed juices into the Greek market for the very first time – in a cool and fun way, proving that fruits and vegetables don’t have to be boring!

ACHIEVEMENT

• We turned the venue into a Verve Juices “Gallery” featuring installations of Verve Juices ingredients & bottles as art pieces

• Photographer Nicky Economou created 5 custom-made art pieces of photographs showing real ingredients and products which looked so good people thought they were computer-generated

• The Verve Juices Bar room was completely lined with a grass floor to give the room a more organic ‘feeling’

• In the true spirit of celebrating nature’s own ingredients, huge grass letters spelling V E R V E were hung on one of the gallery walls for all to admire.

• It took 2 days of full-time work to create the interactive hanging fruit and vegetable art installation that hung in the gallery room…and it was the biggest hit on Instagram that night!

CLIENT: My Playce PalliniWEBSITE: www.myplayce.grYEAR: 2015LOCATION: My Playce Pallini, Pallini, AthensATTENDEES: An Open Day with over 150 guests of all ages!

My Playce Pallini | Launch Party

GOALTo hold a fun opening day party open to all to celebrate the launch of My Playce Pallini, the 5th branch of My Playce Group

CHALLENGETo fill the space with young and lively guests despite the heavy rainstorm that started an hour before the doors opened!

ACHIEVEMENT

• Our young visitors had the freedom to run around the whole grounds, with over 5 different activity spaces

• The children participated in face painting, cooking classes, judo, music classes, educational games and all sort of different activities provided by the expert My Playce team

• Parents had the chance to watch their children having fun while they enjoyed refreshments and adult conversation, knowing their children were in the best hands

• The multi-coloured star shaped pinata was such a huge hit with the children that they kept beating it even long after it fell and emptied!

CLIENT: SarantisWEBSITE: www.sarantisgroup.comYEAR: 2016LOCATION: IDAIS, AthensATTENDEES: 120 mid & high level Sarantis executives

Sarantis Group | Sales & Marketing Conference

GOALAfter the success of the previous year’s conference, Sarantis approached us once again to organise their annual conference

ACHIEVEMENT• A wide range of interactive & 3D stands were created to celebrate

the main brands• Creative touches were added, for example Bioten, a product

strongly inspired by nature, was represented on stage with a trolley decorated with flowers and a moss-covered ‘’BIOTEN’’ logo

• Since the theme of the conference was the “WALK TALL, WALK STRONG’ message, a photo wall was created with branded steppers positioned in front, allowing guests to be a little “taller” for their photos, which were taken by polaroid by event representatives

• Each presentation section featured a totally new stage setup – from the Orzene “Hairdresser’s Corner” to the ‘Sanitas Claus’ Christmas Corner!

• A giant board was set up for attendees to pin their polaroid photos on, along with their own hand-written messages about why they choose to walk tall & strong, providing a great talking point during the breaks!

CLIENT: StokkeWEBSITE: www.stokke.comYEAR: 2015ATTENDEES: Celebrities, Bloggers, Media and other fashion show guests

Stokke | Collaboration with SOMF for Athens Xclusive Designers Week (AXDW)

GOALTo devise an interesting and unexpected way of showcasing Stokke strollers during Athens fashion week and successfully demonstratethat Stokke products are truly fashion- forward

ACHIEVEMENT • A collaboration with contemporary designer SOMF who designed

their S/S 2016 show’s collection especially with motherhood and strollers in mind

• For the very first time in Greece, we organised a catwalk show featuring strollers as well as models during Athens Xclusive Designer’s week.

• We lined the front row with Stokke’s iconic Tripp Trapp chairs for all fashion shows that day for the leading fashionistas to enjoy.

• The strollers all featured a live baby model who had a SOMF for Stokke outfit designed especially for her!

• Celebrities, VIPs, bloggers and all other fashion week attendees were very pleasantly surprised and posted the photos all over social media

• Coverage soon followed in all the major fashion and parenting press (e.g. Talk Magazine, Jenny.gr, Queen.gr, Marie Claire and many more)

CLIENT: StokkeWEBSITE: www.stokke.comYEAR: 2016LOCATION: Dinner in the Sky, Technopolis, AthensATTENDEES: 12 specially invited guests, including New York fashion stylist Patricia Fields and celebrity interior designer Sissy Feida

Stokke | Stokke in the Sky

GOALTo devise a clever and fun marketing initiative to promote the company’s biggest-selling product, the Xplory stroller

CHALLENGETo come up with a fresh idea that would really get people talking!

ACHIEVEMENT

• A custom made showroom and lounge were set up to welcome guests upon arrival

• Guests enjoyed sushi and cocktails 50 metres high in the sky

• Going up with the guests was a fully – installed Stokke Xplory stroller - the first time in the world that a stroller has been displayed at such heights!

| CONTACT US |

Marasli, 29 Kolonaki, Athens 10676 Greece

+30 210 725 [email protected]

crazydiamond.grcrazydiamond.gr

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