Brand PresentationPete Bennett 19/04/10

Brand:

The image of a product, service or business in any marketplace.

Brand:

The image of a product, service or business in any marketplace.

Brand:

The image of a product, service or business in any marketplace.

Brand:

The image of a product, service or business in any marketplace.

Brand:

“Imagine the impact a distinctive and recognisable brand would have in delivering key messages and providing a platform from which to share a point of view.”

Dragon Rouge London the largest independent brand and design consultancy

Brand Story:

The definition of a brand that helps the customer know who and what the business is.

Brand Story:

The definition of a brand that helps the customer know who and what the business is.

Brand Story:

The definition of a brand that helps the customer know who and what the business is.

Brand Story:

The definition of a brand that helps the customer know who and what the business is.

Brand Story:

The definition of a brand that helps the customer know who and what the business is.

Brand Story:

> Bigga Fish founded by Nii Sackey in 1999.

Brand Story:

> Bigga Fish founded by Nii Sackey in 1999.> A youth focused, creative, learning &

enterprise organisation.

Brand Story:

> Bigga Fish founded by Nii Sackey in 1999.> A youth focused, creative, learning &

enterprise organisation.> Delivering a programme of music & lifestyle events, averaging 800 14-21

year olds per event.

“Think Bigga is to be Bigga”

Nii SackeyDirector of Bigga Fish

Brand Story:

> BANG Edutainment founded by Jennifer Ogole in 1999

Brand Story:

> BANG Edutainment founded by Jennifer Ogole in 1999> A social enterprise that helps & inspires young people in the Borough of Brent.

Brand Story:

> BANG Edutainment founded by Jennifer Ogole in 1999> A social enterprise that helps & inspires young people in the Borough of Brent. > Specialising in training, youth development & community radio.

Jennifer OgoleCEO of Bang Edutainment

“Started BANG Edutainment from her living room”

Brand Story:

> BANG FM is Brent’s first community radio station, on air since 2001.

Brand Story:

> BANG FM is Brent’s first community radio station, on air since 2001.> The only legal station playing urban music in a transmission area that reaches 300,000 adults.

Brand Story:

> BANG FM is Brent’s first community radio station, on air since 2001.> The only legal station playing urban music in a transmission area that reaches 300,000 adults.> Enabled over 800 volunteers to get into media broadcasting.

“Won the Nations & Regions Award (London Branch) for Best Local Radio Station in 2008”

Ivor Etienne Head of BANG FM

Brand Identity:

The outward expression of the brand, including its name and visual appearance.

Brand Identity:

The outward expression of the brand, including its name and visual appearance.

Brand Identity:

The outward expression of the brand, including its name and visual appearance.

Brand Identity:

The outward expression of the brand, including its name and visual appearance.

Brand Identity:

Brand Identity:

Brand Identity:

Brand Identity:

Brand Identity:

Brand Identity:

.

Brand Identity:

Brand Identity:

Brand Identity:

Brand Identity:

Brand Identity:

Brand Identity:

Brand Identity:

Brand Identity:

Brand Identity:

Brand Positioning:

The place a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others.

Brand Positioning:

“The new brand positioning acted as a basis for developing a competency framework for client servicing teams and proved the catalyst for a different style of relationships both within the organisation and with their clients.”

Dragon Rouge London the largest independent brand and design consultancy

Merger:

The combination of two or more companies into a single unit.

1997 - Adidas acquired the Salomon Group $1.4 b

1997 - Adidas acquired the Salomon Group $1.4 b2003 - Nike acquired Converse $305 m

1997 - Adidas acquired the Salomon Group $1.4 b2003 - Nike acquired Converse $305 m2004 - Reebok acquired The Hockey Company $330 m

1997 - Adidas acquired the Salomon Group $1.4 b2003 - Nike acquired Converse $305 m2004 - Reebok acquired The Hockey Company $330 m2006 - Adidas-Salomon acquired Reebok $3.78 b

1997 - Adidas acquired the Salomon Group $1.4 b2003 - Nike acquired Converse $305 m2004 - Reebok acquired The Hockey Company $330 m2006 - Adidas-Salomon acquired Reebok $3.78 b2009 - Retail sales grew 10% to € 1.906 b &

Gross profit increased 4% to € 1.116 b

“The new Group will benefit from a more competitive worldwide platform, well-defined and complementary brand identities, a wider range of products, and a stronger presence... The brands will be kept separate because each brand has a lot of value and it would be stupid to bring them together. The companies would continue selling products under respective brand names and labels"

Herbert HainerChairman and CEO of Adidas-Salomon AG

Mission Statement:

“Our mission is to provide opportunities to young people to fulfil their potential through the medium of their creativity and the creative industries.”

Mission Statement:

“To be a nationally recognised youth development company that addresses youth social exclusion through music & media.”

Mission Statement:

“True to the Streets” ?

Vision:

YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE

Vision:

YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE DISNEY LAND - A BETTER FUTURE – POTENTIAL

Vision:

YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE DISNEY LAND - A BETTER FUTURE – POTENTIALFINANCIALLY SUCCESSFUL – INDEPENDENT

Vision:

YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE DISNEY LAND - A BETTER FUTURE – POTENTIALFINANCIALLY SUCCESSFUL – INDEPENDENT LESS FRAGMENTED – ENCOURAGE POSITIVE CHANGE

Vision:

YOUTH - LEADER - SOCIAL EXCLUSION - CREATIVE DISNEY LAND - A BETTER FUTURE – POTENTIALFINANCIALLY SUCCESSFUL – INDEPENDENT LESS FRAGMENTED – ENCOURAGE POSITIVE CHANGEHAPPY STAFF & BENEFICIARIES - COMMERCIALLY VIABLE

Vision:

CREATIVE LEADERS securingA BETTER FUTURE for urban youths.A FINANCIALLY SUCCESSFUL business that ENCOURAGES POSITIVE CHANGE.KEEPS STAFF & BENEFICIARIES HAPPY

Conclusion:

Branding Guideline•Visual ie. Logos – How and when these are used.•Corporate Identity – Type of font & tone of voice. •Internal Comms – New methods in the office.

Data Organization•Image & Data Folders – Ways to access info easily.