BASIC BEDDING: BRAND RATIONALE

• Down and Down-alternative filled products bring to mind the perfect blendof luxury and peaceful rest.

• The name Down Home™ captures that same feeling. It suggests comfort,trust, and contentment.

• Down Home™ is your shelter, a place of sanctuary, and your own personalindulgence.

• This rationale translates to all product categories – pillows, comforters,blankets, throws, and even non-filled products like sheets and quilts.

BRAND PERSONALITY

There is no place like home. And athome, there’s no better feeling thanfinding a hush in the rush of our busy

lives. Offering a respite from a long day.

Down Home™ provides soft and enduringquality that gives you permission to let itall go. Sheltered from a hectic world, noother products provide the comfort andpeaceful feeling like that of DownHome™.

OUR COLLECTIONS

HYPER DOWN™ COLLECTION

This is an alternative collection to a 100% down product designed to mimic its look andperformance. It provides the warmth and loft of all down – but at a value since the fillis 50% down/50% Mini Feather™. This filling will provide a value versus all downproducts, yet still deliver the comfort the customer wants and needs.

NEVER DOWN™ COLLECTION

This is a pure down alternative line filled with Dacron® T25, a high-fill fiberfill that provides warmth withexceptional lasting loft, and our 3M™ Thinsulate™ Featherless Insulation, a down-alt fill that maintains600 Fill Power, is as lightweight as natural down, highly breathable, and retains loft and warmth whenwet. Both are fine denier fibers engineered to maintain down-like softness. Their exceptional fullnessoffers the great shelf-appeal you’ve always dreamed about.

MINI FEATHER™ COLLECTION

This collection is all about our Mini Feather™ and includes feather pillows, featherbeds,and feather/down blankets. Mini Feather™ comes from a special sortation processwhere we sort out only the smallest feathers to use for our products – which arequieter, softer, and have smaller quills than the normal feather fill. This delivers a muchmore satisfying experience for the customer.

ELITE DOWN™ COLLECTION

Our best products filled with luxurious White Goose Down that has all gone throughour Ultra15Clean™ process, to make it pristine and virtually allergen free. Fill Powerthat ranges from 650 to 800, and thread counts from 450 to 1000. Even somesilk/cotton blended covers lend this collection as our finest and best product we offer.

ULTRA DOWN™ COLLECTION

We use only the best white duck down, washed and cleaned with our Ultra15Clean™ process to make Ultra Down™. Fill powers that range from 500 to 600 provide long lasting warmth in cold winter nights, or just that extra warmth you need in the air conditioned summer evenings. Thread counts from 250 to 1000 make luxurious covers.

WOOL DOWN UNDER™ COLLECTION

This collection is made up of our blankets filledwith New Zealand Washable wool. The wool isdown under the outer casing of cotton, orVilfoft™ fabrics, providing a smooth soft hand –and the warmth that only wool can provide.

LAYERS COLLECTION

Great Products from Bottom Up!

•Layers Pillow – Multiple Choices to Pursue the Feeling You Desire

•Layers Comforter – Build Your Own Warmth Level

•Layers Topper – Support Your Body for a Better Night's Sleep

NEW! DRY SLEEP™ COLLECTION

• All natural, non-synthetic treated down.

• Absorbs less water and dries faster than untreated down.

• Endures multiple washing without losing the ability to repel water.

• Environmentally safe.

RESPONSIBLE DOWN STANDARD (RDS)

• RDS Purpose is to ensure down product comes from ethically treated geese.

• Action: Within 30 days we were able to partner with our factory to complete the certification process

• Result: We are providing Supply Chain Transparency and continue to invest in being responsible supplier.

RESPONSIBLE DOWN STANDARD (RDS)

ULTRA 15 CLEAN™

Ultra15Clean™ is our proprietary cleaning process for all our down and featherfilling material, which makes it virtually allergen free. This process insures that all ofthe dirt and dust is removed from the down and feathers we use in our products,making our fills pristinely clean.

US FILLING FACILITY

Equipment: Automatic down/down alternative comforter & pillowing filling linesFacility Location: Greer, South CarolinaProduction Run: April 2016Capacity: 6000pc comforters/6000pc pillows per month

Down Home USA

Strategy Key InitiativesTest production run starts in early

April

Cost exercises to maximize efficiency

Expect cost savings & speed to market

Utilizing our SC facility for drop ship

program

Already set up and selling on

ruelala.com; zulilly.com; gilt.com;

Overstock.com; Bellaco.com;

Walmart.com and Amazon.com

Basic Bedding

Comforter, Pillow, Blanket, Throw,

Featherbed, Mattress Topper, Dec

Pillow Insert

US Filling & Distribution - South Carolina

Drop Ship Program

Key Products

THANK YOUDOWN HOME, LLC

WWW.DOWNHOMEUSA.COME-MAIL: DOWNHOME@DOWNHOMEUSA.COM