Latin AmericaSeizing Opportunities / Minimizing Seizures

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5,000,000

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25,000,000

Latin Arrivals increased 169%

Legend: Blue = Mexico; Green = South; Yellow = Central America America; Tan = Caribbean

Source: Ron Erdman, Deputy Director, US Department of Commerce, Office of Tourism Industries

Latin American (1) VISITORS TO SELECT U.S. CITIES 2014

2014   2014VISITATION

(000)

2014MARKETSHARE

RANK CITY VISITATION (2)

   1 Miami 3,324 32.9%2 Orlando 2,381 23.6%3 New York City 2,119 21.0%4 Los Angeles 752 7.4%5 Las Vegas 603 6.0%6 Houston 525 5.2%7 Ft. Lauderdale 509 5.0%8 Chicago 341 3.4%9 Washington, D.C. 309 3.1%

10 San Francisco 292 2.9%11 Atlanta 253 2.5%12 Boston 194 1.9%13 Tampa-St. Petersburg 193 1.9%14 Dallas-Plano-Irving 182 1.8%15 Anaheim-Santa Ana 151 1.5%16 San Diego 150 1.5%17 West Palm Beach 145 1.4%18 San Antonio 130 1.3%19 Philadelphia 89 0.9%19 Florida Keys 89 0.9%       

Latin Visitation to the USA in 2014 (in 000) 1 10,111 100.0%

1 Includes estimates for South & Central America, the Caribbean & Mexico air travelers

Top Cities.

Source: Ron Erdman, Deputy Director, US Department of Commerce, National Travel & Tourism Office

Estimates of top overseas markets visiting Florida in 2014:  Brazil, U.K., Colombia, Argentina, (Mexico air – not overseas),

Venezuela, Germany, France, Italy, Ecuador and Spain round out top 10 overseas. 

4 out of the top 5 overseas marketsgenerating travelers to Florida

are from Latin America.

Brazil United Kingdom

Total Travel & Tourism Exports $13.0 billion $13.2 billionArrivals 2.26 million 3.97 millionSpend per traveler $5,722/traveler $3,325/ traveler

Main Purpose of Trip: Vacation/Holiday 72% 66%% Staying in Hotel/Motel 84% 79%

Days in Hotel/Motel 10.3 9.2

Nights in USA 15.4 14.1

# of Destinations (Cities) Visited 1.9 2.0Use of Rental Car 56% 33%

Use of Private/Company Auto 32% 31%

Domestic Flight Between U.S. Cities 31% 22%

First Trip to USA 20% 16%

Use of Package 15% 20%Average Trip Decision Time 105 days 142 days

Source: U.S. Department of Commerce, National Travel & Tourism Office, Survey of International Air Travelers

Characteristics.

Comparison.

Sample Characteristics:

www.lacitaamericas.com

August 30 - September 1, 2016Trump National Doral, Miami

The Team.Mexico, Vicky Blanco and friends like Jorge Sales and Edgar IbarraArgentina, Paraguay and Uruguay, Laura GutierrezLeyra Leiva: Panama, El Salvador, Nicaragua, Honduras and PeruGuatemala, Ana Hillerman and LeyraColombia, Monica BarreraBrasil, Marina Baros, Guillermo Alcorta and friendsChile, Isabel ValenzuelaCosta Rica, Ana MariEcuador, Veronica Zumaraga

Air CarriersMajor trade publicationsAssociations - ABRACORP, RSAA / IITAFriends and family.

The Qualifier.Wholesalers, tour operators, large retailers, OTA’s, meetings, incentives, corporate: Someone you would have in our home for dinner.

Who attends and how does it work?

Advance platform. Product Profiles. Appointments don’t close. Old School.

Partners.Silver LevelKey TransportationPanache DecoratingSHOP AmericaTurismo USAVive Kissimmee

Platinum LevelATL - Hartsfield - Jackson International AirportGreater Miami Convention and Visitors BureauSt. Petersburg / Clearwater Convention & Visitors BureauTrump National DoralVisit Florida

Gold LevelAeroMexicoAviancaAZUL Brasillian AirlinesCOPADoubleem RepresentationsGreater Fort Lauderdale Convention and Vistors BureauGMS - Global Marketing ServiceLadevi EdicionesLouisiana Tax Free ShoppingPanrotasThe Shoe FoundationTuristampaTravel Ace AssistanceVista South Convention Services

Business is Personal. Buyers: A.S.C.- Me Consultoria de Turismo, A&B Travel Business Corp, Abreu Tours Inc, Aerovision SAS, Agencia de Viajes Granlatina, Allegra Travel Turismo, ALTAIR Viajes SAS, Arrecife Tous, ATIVA Turismo LTDA, Aviatur S.A., Azul Viagens, Best Day Travel Group, Blake Travel Sports & Business, Casablanca, Central Eventos, Columbia Tours (Viajes Columbia, S.A.), Concierge de Viagem e Turismo LTDA, Copastur Viagens e Turismo LTDA, CVC BrasilL, D. Tabuso Turismo, David Acosta Viajes y Turismo S.A.C., Discover the World, E-word Travel Agency, Figueroa Group, First Class, FL travel, Representaciones, Four Winds USA, Galaxy Vacations Inc, Gen Travel Solutions, GlobalSportsNet, Globo International Tours, Golden Vacations, Grupo Ofertur S.A. DE C.V., Hoteldo, Juniper Technologies Corp, Lantours,LCA Viagens e Turismo LTDA, LSM Turismo, Luck Viagens, Majestic International Group, Malena Travel, Margo Tours, Mas Travel GCB, MB Doubleem Marketing e Eventos, Mediterranea Turismo, Mega Tours, Mexitours DMC & Grand Tour Operator, Moebius Viajes S.A., Nina Vacaciones, North America Destinations, Ofihotel S.A., Penta Representaciones LTDA., Phoenicia Viajes y Turismo, C.A., Planet Travel, Promotional Travel Viagens e Turismo Ltda, Recorriendo el Mundo S.A. Recormundo, Rosebud Tours, RTM Mayorista de Viajes, Sailor Travel, Santini Travel, Schultz Tour Operator, Solid Corporate Travel, SPE Panama, Success Panama Tours, Suvia Reps, Target Reps, TeamAmerica Inc., Travel Net, Trend Oepradora, Tristar Viagens e Turismo Ltda, Tuak Tour SRL, Turismo-On-Line.net, Turista Internacional, S.A., Universal Travel Mice and Dmc, VIAJE FLORIDA Turismo, Vision Travel & Tours, Voetur Turismo e Representacoes LTDA, Xperience Travel Group, Xplora L'alianxa, Zimple Rentals, Inc

Market Resources: Acento Communications, Andar de Viaje Magazine, Conosur-Reps, CWW Mexico, Festuris Gramado, Gaceta, Galeria SMC, Grupo Radar, Hospitality Advance International, Imagazinetur.com, Imaginadora Marketing for Destinations, Inbound Report, Ladevi Producciones, Magazine Discover Florida, Media Representations, Inc/ Newgate Travel Media Group, Mensajero Producciones, Mercado & Eventos Newspaper, Mountain Travel Symposium, Mundo Turistico, Näher-MX, Panrotas Editora Ltda, , Revista Viajes, Sales Internacional, Socios Turisticos Internacional, The Post, Travel2Latam, Trenes Y Otros Servicios S de RL de CV, Turismo e Inversiones, Turistampa, , VDS Hotel Marketing, Visit USA Committee Ecuador

Suppliers: 1 Hotel South Beach & 1 Hotel Central Park, Aeromexico, All Aboard Florida, All USA Tours Inc., American Executive International, Around The Clock USA, Inc., Aston Hotels and Resorts, Atlanta CVB, Aventura Mall, Bahamas Tourist Office, Baywood Hotels of Florida, Beaches of Fort Myers & Sanibel, Biltmore Hotel, Boca Raton Resort & Club, A Waldorf Astoria Resort, Caesars Entertainment, Celebrity Coaches of America Inc., City of Pompano Beach, CLC World Resorts, Coco Key Hotel and Water Park Resort, Contempo Vacation Homes, Cosmopolitan Incentives LLC, Country Inns & Suites/Park Inn/Radisson, Crowne Plaza Hollywood Beach, Destiny USA, Discover The Palm Beaches, Disney Destinations, Don Quijote Tours-Boston, East Carolina University, EB Hotel Miami, Eden Roc Resort Miami Beach, eGroup Communications Inc, Entertainment Cruises, Fashion Show/Grand Canal Shoppes, Fox Rent A Car, Galaxy Vacations, Georgia Department of Economic Development, Global Resort Homes, GOL Brazilian Airlines, Graceland and Elvis Presley's Heartbreak Hotel, Greater Fort Lauderdale CVB, Greater Houston Convention and Visitors Bureau, Greater Miami Convention & Visitors Bureau, Group Sales Box Office/broadway.com. Hertz, Dollar, Thrifty International, Hilton Hotels & Resorts / Embassy Suites by Hilton, Holiday Inn Miami International Airport, HotelsPro Travel Wholesaler, Hyatt Centric South Beach, Hyatt Place Delray Beach, Hyatt Place West Palm Beach, Interstate Hotels & Resorts - Regional Office, Jamaica Tourist Board, Jungle Island, Jungle Queen, Key Transportation Service, Las Vegas Convention and Visitors Authority, Long Island CVB and Sports Commission, Louisiana Office of Tourism, Louisiana Tax Free Shopping, Macy’s, Mahekal Beach Resort, Majestic International Group, Mall of America, Mandala Research, Maverick Helicopter & Airlines, MB Doubleem Marketing & Eventos, Melrose Georgetown Hotel, Menin Hospitality, Miami Beach Resort, New Orleans Convention and Visitors Bureau, North America Destinations Wholesalers receptive Tour Operator, NYC & Company, Opentours, Palm Beach Outlets, Palms Hotel and Villas, Panache, PGA National Resort & Spa, Phoenicia Tours & Transfers, Pier 2620 Hotel, Playa Largo Resort & Spa, Puerto Rico Tourism Company, RateGain, Red Coach Inc., RentMax Car Rental, Resorts World , Bimini, Roomba Inn & Suites, Rosen Hotels & Resorts, Royal Caribbean International, San Diego Tourism Authority, San Francisco Travel / SFO, Sawgrass Recreation Park, SeaWorld Parks & Entertainment, Secretaria de Turismo de Guanajuato, Sheraton Suites Plantation/Ft Lauderdale West, Shop America Alliance, Simon Shopping Destinations, Simonsell LLC, Sixt Rent A Car, South Beach Group Hotels, Southern Elegance Limousines, TeamAmerica Receptive Tour Operator, The Alexander, The Seaport District NYC, The Venetian | The Palazzo, Travel Ace Assistance, Trump Hotel Collection, Trump National Doral Miami, Turismo USA, Corp, U.S. Commercial Service - U.S. D Buenos Aires, U.S. Commercial Service / U.S. Embassy/Brazil, U.S. Commercial Service Mexico City, U.S. Department of Commerce | U.S. Foreign Commercial Service, U.S. Department of Commerce, National Travel & Tourism Office, U.S. Department of State, US Embassy Panama, US Foreign Commercial Service - US, USS Midway Museum, Viajes El Corte Ingles, Vine Communications, Visit Central Florida, Visit Florida, Visit Orlando, Visit St. Petersburg Clearwater CVB, Visit Tampa Bay, Vive Kissimmee, Waterstone Resort & Marina, Westgate Resorts, Women In Travel & Tourism International, Wynn Las Vegas, Z Ocean Hotel

Business is Personal.

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

Latin Arrivals increased 169%

Legend: Blue = Mexico; Green = South; Yellow = Central America America; Tan = Caribbean

Source: Ron Erdman, Deputy Director, US Department of Commerce, Office of Tourism Industries

www.lacitaamericas.com

August 30 - September 1, 2016Trump National Doral, Miami