Don’t Be A Social Ghost Talk To Your

Audience

The Social Sphere – A Universe of Opportunities

The social-sphere is extensive, it is alive, and it offers a multitude of marketing opportunities for your medical practice. Teeming

with people, ideas, and emotions, social is evolving quickly and if you are not a part of the conversation, you can just as easy slip

into the obscure walls of anonymity!

Be a Part of the Viral Social Buzz

Social conversations have the potential to quickly go viral if they are engaging and can catch the

attention of your intended audience.

They simply spread from person to person and before you know it, you could be smack in the middle

of a community dialogue!

So here’s The Million Dollar Question - Are People Talking about You?

The social environment is highly active and vibrant which makes it

perfect for engaging with a potential target audience.

Leading brands have found success over social media by designing their

social campaigns to focus on increasing brand awareness.

So how do they do it?

Create Awesome Content and Compelling Marketing Messages

The key to creating truly engaging social conversations lies in creating content and crafting

messages which clearly define your practice. Remember your audiences comes first

• So address a need.• Give you audience a reason to share your items

and they will.• The social community is all about give and take –

you need to make the first move.

Give Your Medical Practice Brand A Voice – Start a

Conversation!

Do this to Drive Social Conversations

• Find out where your potential target audience is

most active

• Understand what they want

• Create messages that address those needs

• Craft easy-to-understand and engaging messages

• Be receptive and responsive to your audience

• Don’t lose control over the communication flow

• Link your content and themes to conversations

that are significant and deliver value to your

readers

Social Comes with an Unspoken Disclaimer – Not

for Hard Selling

Don’t initiate conversations over social with the single focus of gaining more “likes” or simply to sell. Treat your audience with respect. Keep their

interests and emotions in mind when you initiate a dialogue.

This is the one of the most effective ways of inviting audience participation while also creating

an emotional bond.

One Doctor, One Area, One Goal ~ Results!

A motivated and emotionally invested social audience can be a strong brand ambassador for your medical practice. They will only be to happy to endorse your brand to their overlapping community members who in turn will help spread the word about your brand - and this is how viral social buzz gets created!

We would love to hear from you if you have ideas and suggestions of your own. Feel free to write to us at www.ekwa.com