SCHOOL OF HOSPITALITY&

TOURISM MANAGEMENTUNIVERSITY OF

JAMMU

PROJECT ON : DOMINOS

RADHIKA GUPTA 12- BBA - HM

DOMINO’S PIZZA• Type• Public (NYSE: DPZ)• Industry• Restaurants• Founded• Ypsilanti, Michigan, United States• (June 10, 1960)• Headquarters• Ann Arbor,Michigan, United States• Area served• Worldwide• Key people• Tom Monaghan, Founder

J. Patrick Doyle, CEO• Products• Pizza, sandwiches, pasta, chicken wings, desserts• Revenue• $1.425 billion USD (2010)• Employees• 145,000• Website• www.dominos.com

Dominos Pizza in CITY SQUARE MALL, JAMMUStore Address:-C/O CITY SQUARE MALL, SHOP NO:1, TOP FLOOR, CHAND NAGAR, SAMADHIAN ROAD, OPP JAMMU HAAT, DOGRA CHOWK - 180001Contact Numbers: 0191 - 2566208/ 2566210-17Timings : 11 AM to 11 PM

• Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States of America. Founded in 1960, Domino's is the second-largest pizza chain in the United States and has over 9,000 corporate and franchised stores in 60 countries and all 50 U.S. states. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. The menu features both vegetarian and meat pizzas, chicken wings and boneless chicken, potato wedges, garlic breads and a variety of dessert items including cookies and waffles, Ben & Jerry's ice cream and a variety of soft drinks including Coca-Cola, Fanta, and Sprite. Domino's has restaurants in all of the world's major cities such as New York, London and Chicago.

COMPANY• Domino’s has been making pizza for a while, almost half a century. In

1998 Bain Capital acquired a 93% stake in the company and in 2004 it went public, probably so Bain Capital can cash out of its big investment. It has economies of scale in its food manufacturing unit for its retail stores because of its big market presence, which gives it a cost advantage over smaller competitors. It's very unique in its treatment of franchises because a majority of the time a person has to work/train in the Domino’s system for some time before he/she is allowed to become a sole operator of a franchise. It promotes entrepreneurship inside its franchisees.

COMPANY• Domino’s Pizza is a strong brand being one of the most

known consumer brands in the world. It spends a lot of money on advertising, over the past 5 years investing an estimated $1.4 billion in the United States. Domino’s also has marketing affiliations with NASCAR and Coca-Cola (KO).

• It plans on growing through the growth of its store count. Additional stores will not cost a lot of money due to the size of the stores and the distribution system available. Domino’s has been struggling with its domestic stores same store sales growth. Its domestic distribution system and its international operations have been the two growing areas of the company.

The current Domino's menu features a variety of Italian-American entrees and side dishes. Pizza is the primary focus, with traditional, specialty and custom pizzas available in a variety of crust styles and toppings. In 2011 Dominos launced Artisan style pizzas that offer a base blend of rich flavors to compliment chef inspired toppings. Additional entrees include pasta, bread bowls and oven-baked sandwiches. The menu offers chicken side dishes, breadsticks, as well as beverages and desserts. When we talk about pizzas, Dominoes pizza menu has the most extensive range of delicious pizzas. On Dominos menu, you can enjoy delicacies of veg pizzas, non-veg pizzas, kebab pizzas and many more versions of tasty pizzas. Interestingly, being a global brand, Dominos pizza menu has customized versions of pizzas keeping in mind the taste-preferences of various populaces living in geographically distinct locations across the globe. Anyone, living anywhere can get his or her favorite pizza on Domino's pizza menu.

TYPE OF MENU

A LA CARTE MENU

• SIMPLY VEG• margherita• cheese & tomato• VEG 1• double cheese margherita• fresh veggie• country special• farm house• VEG 2• peppy paneer• mexican green wave• deluxe veggie• gourmet• FEAST PIZZA• veg extravaganza

• SIMPLY NON VEG• cheese & barbeque chicken• NON VEG 1• barbeque chicken• spicy chicken• NON VEG 2• chicken mexicana• keema do pyaaza• chicken golden delight• FEAST PIZZA• meatzaa• non veg extravaganza• cheese and pepperoni

• SIDES• VEG• veg pasta italiano white• veg pasta italiano red• garlic breadsticks• cheese jalapeno dip• cheese dip• choco lava cake• barbeque dip• cheese n basil dip• tarter dip• butterscotch mousse cake• NON VEG• non veg pasta italiano white• non veg pasta italiano red• chicken wings• chicken Kickers• BEVERAGES• coke• fanta• Sprite• CHOICE OF CRUST:• CHEESE BURST• CLASSIC HAND TOSSED• ULTIMATE DEEP DISH• WHEAT THIN CRUST• 3 CHEESE PIZZA

BRAND• To protect the investment of our franchisees and shareholders,

and the jobs of our team members, DPG invests a lot of time and money in upholding the positive reputation of our brand. Our brand marketing activity is financed through a National Advertising Fund (NAF) which is made up of franchisee contributions. We carefully select targeted marketing campaigns that talk to our core audience of 18-35 year olds in order to secure the best possible return on our franchisees’ money. We have a lot of fun with our brand marketing. Whether it's our sponsorship of Britain's Got Talent, an innovative new product, new direct mail techniques or the launch of our text ordering service, they find ways to set Domino’s Pizza apart from the competition and strengthen their position as the pizza delivery experts.

COMPETITORS

1) Little Caesar’s2) Papa John’s3) Pizza Hut

• Great Name Brand RecognitionDomino’s Pizza is recognized as a Megabrand by Advertising Age magazine, and has been named “Chain of the Year” by Pizza Today, the leading publication of the pizza industry, three times.

• Strong TeamworkDomino’s Pizza Inc.’s leadership, team members and franchisees aspire to achieve our collective vision of being Team Members and Franchisees on a mission to be the best pizza delivery company in the world. They operate through a set of Guiding Principles founded on integrity and putting people first (their shareholders, customers, suppliers and employees) – Guiding Principles that serve as their compass as they manage their business

• Strong Distribution SystemTo allow Domino's stores to concentrate on making and delivering pizzas, Domino's developed a central distribution and dough manufacturing system. This relieves stores from long hours making dough, grating cheese and preparing toppings. Today, Domino’s Supply Chain Services (SCS) provides high quality dough and ingredients nationwide, keeping the company's pizza consistently delicious. In fact, through its network of 17 domestic distribution centers, SCS regularly supplies more than 5,000 U.S. pizza stores with more than 240 products. Other pizza and fast food companies in the U.S. have adopted this same system

CORPORATE FACTS

• Innovating the Pizza Delivery BusinessThroughout their history, in addition to pioneering the concept of efficient delivery of made-to-order pizzas, they have been part of innovations that have made significant impact on the pizza and delivery industries. Here’s a look at some of our innovative thinking:

• Domino's HeatWave® Hot Bag• A better box• Car-top sign - in 3-D!• Spoodle• Domino’s Online Ordering – Pizza Tracker and Pizza Builder

TERMS & CONDITION• Orders of 4 or more pizzas qualify as bulk orders, not valid for service

guarantee of less than 30 minutes or free. Maximum Domino’s liability is Rs. 300.

• Delivery guarantee applicable at the first barrier point. Domino’s does not penalize its drivers for late delivery. 30 minutes or free not applicable when store operating conditions or not suitable , to be announced at the time of order taking. Dominos Pizzas preserves the right to withdraw the service guarantee without prior information.

• 30 minutes delivery guarantee not applicable on New years eve,on Ganesh festival , Christmas and Durga Pooja , the service guarantee may be withdrawn temporarily in view of difficult operating conditions for delivery. Conditions apply

MARKETING STRATERGY

• In December 2007, Domino's introduced a new slogan, "You Got 30 Minutes", alluding to the earlier pledge but stopping short of promising delivery in a half hour.

• The company continues to offer "30 minute or Free" guarantee for orders placed in its stores situated in India.