www.consorziovinonobile.it

Vino Nobile di Montepulciano:

Tuscany's Tiny Gem

Welcome to Montepulciano…

Vino Nobile di Montepulciano: Tuscany's Tiny Gem

Welcome to Montepulciano…

Vino Nobile di Montepulciano: Tuscany's Tiny Gem

Where do we come from?

Montepulciano Area

The entire area cover 16.500 hectares

(40.000 acres)

Montepulciano's history has always been closely linked to the fame of

its vines and wines, as demonstrated by the centuries-old cellars in the

town.

… was also mentioned by significant and influential writers from

Europe during 18th and 19th century, particularly some French writers,

giving us a sign of the importance and the level of quality and

prestige it had achieved.

Vino Nobile and Montepulciano History

Thomas Jefferson “The complete book

of U.S. Presidents” (1801-9) Voltaire

“Candide”

(1759)

Alexandre Dumas

“Count of Montecristo” (1846)

The Consortium of Vino Nobile di Montepulciano

Founded in 1965 with the aim of promoting and protecting the Vino Nobile di Montepulciano in Italy and in the rest of the world.

The wine producers that are currently members of the Consortium

represent 90% of the registered vineyards producing Vino Nobile di Montepulciano.

The total bottling wineries associated are 75:

- 16 more then 130.000 bott. Sold/year

- 18 between 40.000 and 130.000 bott. Sold/year

- 41 less then 40.000 bott. Sold/year

Montepulciano Appellations

Vino Nobile di Montepulciano DOCG

Vino Nobile di Montepulciano Riserva DOCG

Vino Rosso di Montepulciano

DOC

Vin Santo di Montepulciano

DOC

Montepulciano Vineyards

Area governed by the

Montepulciano Municipality

Vineyards planted between

250 and 600 metres above

sea level

1.300 hectares

(3.250 acres) Vino Nobile di Montepulciano

550 hectares

(1.375 acres) Rosso di Montepulciano

Production zone

VINO NOBILE Grape Varieties allowed

Sangiovese Minimum 70%

(locally called Prugnolo Gentile)

Other more used grape varieties:

•Colorino

•Canaiolo

•Cabernet S.

•Merlot

•Other authorized varieties by Tuscany Region

Local grapes

International grapes

VINO NOBILE Ageing

Vino Nobile di Montepulciano

At least 2 years of ageing before

selling. (today 2013 harvest)

Vino Nobile Riserva

At least 3 years of ageing before

selling, including at least 6 months

in bottle. (today 2012 harvest)

- Export market: 80%

VINO NOBILE Marketing data

- Bottles sold in 2015: c.a. 8 millions

Germania / Germany

46%

Svizzera / Zwizerland

17 %

Regno Unito / United Kingdom

1%

Benelux 2%

Altri paesi UE /

Other UE Countries 4 %

USA 20%

Canada 2%

Russia 0,6 % Asia 2 %

Altri Paesi extra UE / Other extra-UE

Countries 6 %

Consortium main activities

• Monitoring and protection of the trademark

“Vino Nobile” in Italy and in other countries (traceability).

• Promotional tour in Italy and around the world to show the

wines and the beauty of Montepulciano.

• Local events (mainly during the spring-summer) in order to

promote local wine and food products and also traditions and

arts.

• Consortium hometown links Investments for the restoration

of city’s most important monuments.

Traceability

Consortium main activities-“Promotional tour”

Nobile Preview Montepulciano, 2012

Tour USA 2016

China – November 2015

Consortium main activities - Local events

A Tavola con il Nobile, 2013

Bravìo delle Botti

“Running carrying a barrel around the town”

Cantiere Internazionale d’Arte

Consortium main activities - “Consortium hometown links”

Restoring of The well of Griffin and Lions

Consortium main activities - “Consortium hometown links”

Restoring of the Fortress (Consorzio’s wine and local product shop, Consorzio’s offices,

Culinary Institute of Kennesaw University, location for wine-food-arts events)

Direct actions in 2016

Target Market 2016

Bruxelles Duesserdorf

Prague

Amsterdam

Montepulciano New York

San Francisco

Zurigo Munich

China

Media Plan

Wine Spectator

October 2011

Media Plan

Wine Spectator

May 2012

Wine Spectator

April 2012

Media Plan

Wine Spectator 2013

Media Plan

Wine Enthusiast 2014

Media Plan

Wine Spectator - Wine Enthusiast

Web-site 2015

Media Plan

VINO NOBILE DI MONTEPULCIANO MAP

Media Plan

VINO NOBILE DI MONTEPULCIANO

FREE APP

TASTING TIME...

2012 VINTAGE

BOSCARELLI

DEI

FATTORIA LA BRACCESCA – ANTINORI FAMILY

SALCHETO

TENUTA DI GRACCIANO DELLA SETA

TENUTA VALDIPIATTA

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