the surprisingly simple truth behind extraordinary results the one thing

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(Gary Keller, Jay Papasan/Bard Press/April 2013/240 Pages/$24.95) The Surprisingly Simple Truth Behind Extraordinary Results THE ONE THING

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(Gary Keller, Jay Papasan/Bard Press/April 2013/240 Pages/$24.95)

The Surprisingly Simple Truth

Behind Extraordinary Results

THE ONE THING

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THE ONE THING

The Surprisingly Simple Truth Behind Extraordinary Results

MAIN IDEA

The real key to achieving more in your career, with your business and in your personal

life is to narrow your focus and concentrate on the One Thing which will deliver the most

value. Extraordinary results come when you focus.

"The way to get the most out of your work and your life is to go as small as possible.

Most people think just the opposite. They think big success is time consuming and

complicated. As a result, their calendars and to-do lists become overloaded and

overwhelming. Success starts to feel out of reach, so they settle for less. Unaware that

big success comes when we do a few things well, they get lost trying to do too much

and in the end accomplish too little. Over time they lower their expectations, abandon

their dreams, and allow their life to get small. This is the wrong thing to make small."

– Gary Keller and Jay Papasan

As counterintuitive as it may sound, the key to achieving more is to consciously try and

do less things, not more. You just make certain the things you are focusing on are those

which count the most – which deliver the greatest value. Find ways to eliminate all the

busy stuff which soaks up your time and attention and you'll have less stress and more

time for what really counts.

To achieve more, think big but go small. Figure out what the One Thing which delivers

the most bang for your buck is and do that alone. Less really is more when it comes to

getting things done.

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About of Author

GARYKELLER is founder and chairman of Keller Williams Realty, the largest real

estate franchise in North America. He was a finalist for Inc. Magazine's Entrepreneur of

the Year and is a popular key note speaker. He is the author of several books in the

Millionaire Real Estate series including The Millionaire Real Estate Agent, The

Millionaire Real Estate Investor and SHIFT.

JAYPAPASANis a writer and an editor. He is the executive editor and vide president of

publishing at Keller Williams Realty.He previously worked at HarperCollins where he

was involved with several bestsellers including Body for Life with Bill Phillips and Go for

the Goal with Mia Hamm. He is the coauthor of several books in the Millionaire Real

Estate series.

The Web site for this book is at www.the1thing.com

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The idea of equality of achievements is a lie pure and simple. When everything seems to be of equal importance, you become busy doing stuff but if you're not careful, your efforts in one area can inadvertently offset all you achieve in another area. “It’s not enough to be busy, so are the ants. The question is, what are we busy about?”

– Henry David Thoreau “The things which are most important don’t always scream the loudest.”

– Bob Hawke “Things which matter most must never be at the mercy of things which matter least.”

– Johann Wolfgang von Goethe The truth is activity is often unrelated to productivity. Working through a long and impressive list of To-Do's is nice, but if that list is filled with trivial and unimportant stuff, you're not getting anywhere meaningful even while you check the various items off. Achievers don't try and do everything and anything they can think of. Instead, they follow a different strategy – they have a clear sense of priority and a clear goal for where they want to head. Instead of putting together a long To-Do list, achievers put together a much shorter list of the items they absolutely must do to succeed. This is a much more productive way to work. In the 19th century, Italian economist Vilfredo Pareto came up with his famous 80/20 principle. His initial conclusion was based on the finding 80 percent of the land in Italy was owned by 20 percent of the population. In the late 1930s, Joseph Juran, an

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executive with General Motors, described this principle as the idea of the "vital few and the trivial many." Author Richard Koch then labeled it as the "80/20 Principle" and stated the minority of your effort leads to the majority of your results. "The 80/20 Principle has been one of the most important guiding success rules in my career. It describes the phenomenon which, like Juran, I’ve observed in my own life over and over again – but there's a catch. Pareto doesn't go far enough. I want you to go further. What Pareto started, you've got to finish. Success requires that you follow the 80/20 Principle, but you don't have to stop there. Keep going. You can take 20 percent of the 20 percent of the 20 percent and continue until you get to the single most important thing! Start with as large a list as you want, but develop the mindset that you will whittle your way from there to the critical few and not stop until you end with the essential ONE. The imperative ONE. The ONE Thing."

– Gary Keller

To offset the myth that everything matters, don't focus on being busy – focus instead on being productive. Keep asking what really matters until there is only One Thing left on your list and then find ways to make that your core activity for the majority of each day. In other words, to achieve more, go small. Figure out what core activity generates the most results for you and then make maximizing the time you do that your top priority – even if you have to say "No" to lots of other nice things. Success comes from doing what matters most.

In 2009, Stanford University professor Clifford Nass set out to prove definitively how multitaskers work. He studied 262 people who were accomplished multitaskers and was stunned to find multitaskers performed worse right across the board. He concluded multitasking is a lie and this in a completely inefficient way to get things done. “Multitasking is merely the opportunity to screw up more than one thing at a time.”

– Steve Uzzell Why doesn't multitasking work as well as everyone hopes? There are several reasons: 1. Whenever you interrupt your workflow, it always takes time to get back up to speed –

whether the interruption is short or long. Task switching always comes at a cost in terms of effectiveness.

2. Whenever you switch tasks, there's always the inbuilt danger you won't get back to

the original task. Multitasking increases the chances of getting sidetracked. 3. It takes more time to do something when you multitask, not less. Multitasking is

inefficient. 4. It becomes easier to make mistakes when you're trying to do several things

simultaneously – you don't pay attention to what really matters.

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5. Multitasking increases stress levels. 6. Multitaskers inevitably favor new information over old – even when the new

information is of lower value. The simple truth is while distractions are natural and are to be expected, multitasking doesn't work. It does not boost performance – in fact, multitasking definitively introduces more distractions which undermine results. If you buy into the myth that you can do two or more things at once, problems lie ahead. “To do two things at once is to do neither.”

– Publilius Syrus “If you chase two rabbits, you will not catch either one."

– Russian Proverb

In society at large, there is an enduring idea that to be successful, you have to lead a "disciplined life." Therefore, if you're not yet as successful as you want to be, then that's an indicator you're not as disciplined as you need to be. That's incorrect. "You don’t need to be a disciplined person to be successful. In fact, you can become successful with less discipline than you think, for one simple reason: success is about doing the right thing, not about doing everything right. The trick to success is to choose the right habit and bring just enough discipline to establish it. That’s it. That’s all the discipline you need."

– Gary Keller and Jay Papasan Rather than striving to be a disciplined person – however you might personally define that concept – you should work to develop productive habits which will take you in the right direction. Social scientists have found it takes about 66 days, on average, to form a habit and make it a permanent part of your life. Be careful to try and build only one habit at a time. That will keep you fully engaged so select a habit which will move you in the direction you want to head. Highly successful people are not world-class performers at everything. Rather, they tend to be selective in the few significant habits they do build. To join their ranks, you'll need to do something comparable. The best feature of habits is they take less energy to maintain than they do to build in the first place. Once you enshrine success patterns into your habits, they will become second nature. This will simplify your life. When you have productive habits as part of your everyday routine, your life becomes less complicated and the way forward comes into clearer view. "Contrary to what most people believe, success is not a marathon of disciplined action. Achievement doesn’t require you to be a full-time disciplined person where your every action is trained and where control is the solution to every situation. Success is actually a short race— a sprint fueled by discipline just long enough for habit to kick in and take over." – Gary Keller and Jay Papasan

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Another of society's prevailing myths is that the willpower to do anything is always on call and can be summoned whenever and wherever it is required. This basic approach of "Where there's a will there's a way" suggests to achieve something great, you've just got to want it more fervently than you desire any alternative. Unfortunately, the reality is willpower ebbs and flows in individuals all the time. Sometimes we have lots of it but at other times there is a definite shortage of willpower– it seems to have a life of its own. For most people, willpower tends to start off strong at the beginning of the work day and then gradually ebb out. Morning breaks, lunch breaks and afternoon breaks boost will power throughout the day but most of the time, willpower has a short shelf life. It's a limited but renewable resource. So what's the smart approach for putting willpower to productive work? A few suggestions: 1. Respect your level of willpower at any time – and have the mindset you will most

certainly harness it whenever and wherever it is available. Don't take willpower for granted.

2. Set your highest priority tasks for when you expect your willpower to be the strongest

– which for most people is first thing in the morning or right after breaks. Do your most important stuff first each day while your willpower is at its highest level.

3. Fuel your brain with the right food – so your brain has enough energy to impose some

meaningful willpower. Although your brain makes up only 2 percent of your body mass, it will consume 20 percent of the calories you burn for energy. If you need to make an important decision, eat some high quality food first so your brain has high energy levels.

"When it comes to willpower, timing is everything. You will need your willpower at full strength to ensure that when you're doing the right thing, you won't let anything distract you or steer you away from it. Then you need enough willpower the rest of the day to either support or avoid sabotaging what you've done. That's all the willpower you need to be successful."

– Gary Keller and Jay Papasan

“The truth is, balance is bunk. It is an unattainable pipe dream… . The quest for balance between work and life, as we’vecome to think of it, isn’t just a losing proposition; it’s a hurtful, destructive one.”

– Keith Hammonds Everyone talks about leading a "balanced life" but the reality is nobody ever achieves it. The balanced life is a myth. It's impossible to achieve. To deliver extraordinary results in any field of endeavor, you have to focus all your time, energy and time on what you're doing and that automatically means you have less time to do everything else. That kind of intense focus always makes balance impossible to achieve.

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"In the world of professional success, it’s not about how much overtime you put in; the key ingredient is focused time over time. To achieve an extraordinary result you must choose what matters most and give it all the time it demands. This requires getting extremely out of balance in relation to all other work issues, with only infrequent counterbalancing to address them."

– Gary Keller and Jay Papasan Instead of trying to achieve a good work-life balance – a concept which was only coined in the mid-1980s as more women entered the workforce – look at your life as being a dynamic balancing act: 1. Separate your life into two buckets – your work life and your personal life. 2. Fill your work bucket wisely – by giving a disproportionate amount of time to your One

Thing. Allocate as much of your work day as feasible to what you're great at and nothing else.

3. Counterbalance your personal life bucket – by paying passionate attention to the

other areas of your life when you're not at work. Have the mantra that you will work hard and then play hard as well.

Don't go too long without counterbalancing your work bucket and your personal life bucket. Be clear about which bucket you're filling at any one time and give it your best efforts. Work just as hard at filling both buckets as you can. That's the best kind of balancing you can do.

Loads of people don't chase big dreams because they have fallen for the myth "big is bad." The reality is if you fear being highly successful and instead settle for less, you shortchange yourself. You should get into the habit of thinking big and setting audacious, inspiring goals. The undeniable reality is if you think big, you will act differently and go down different paths. To illustrate:

The actions you take when going after a big outcome (Actions 1) will differ markedly

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from those you take if you're going after a small outcome (Actions 2). Smart people use what they've achieved to date as a platform on which to build for the future rather than as a glass ceiling for what they can achieve in the future. The keys to thinking big are: 1. Think different – don't order from the menu but instead imagine potential outcomes

nobody else has even envisaged yet. 2. Act boldly – find out what systems, models, relationships and habits other high

achievers have used and put them to work in your own career. 3. Look at failure as an integral part of the journey – as a temporary setback on your

way to exceptional results. Be prepared to fail your way to success – meaning to learn from your mistakes – and to keep moving forward.

“The rung of a ladder was never meant to rest upon, but only to hold a man’s foot long enough to enable him to put the other somewhat higher.”

– Thomas Henry Huxley 2.

To achieve extraordinary success, you have to focus on answering one key question all the time:

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This deceptively simple question works because it combines both a big picture perspective and a small picture laser-like focus. If you ask this question every day and then commit to working on whatever activity will generate the most value, you'll be making the best progress you feasibly can on your most important work. “There is an art to clearing away the clutter and focusing on what matters most. It is simple and it is transferable. It just requires the courage to take a different approach.”

– George Anders "Whether you seek answers big or small, asking the Focusing Question is the ultimate success habit for your life."

– Gary Keller and Jay Papasan

Nobody achieves great success in one foul swoop. Being successful is much like a game of dominoes – you start by knocking down a small domino which in turn knocks down a bigger domino until you eventually knock down a huge domino which represents big success. To achieve exceptional results, you start small, build momentum and grow into it. All of this means you have to make asking the focusing question part of your ongoing daily routine in order for it to work its magic. The steps in ingraining the focusing question as a habit are: 1. Be tenacious – remind yourself it will take about 66 days for asking this question to

become a habit so stick with asking it until it becomes second nature. Be serious about getting extraordinary results.

2. Set up reminders – perhaps put up a sign at work which reads: "Until my ONE Thing

is done – everything else is a distraction." Use notes, screen savers and calendars to give you clues. Another reminder might read: "The ONE Thing = Extraordinary Results."

3. Recruit support – form a success support group with work colleagues and get them

talking about this as well. Get your spouse and family in on the act. Help others learn how this questions works.

4. Use it in all areas of your life – and not just your career. Figure out what is your One

Thing in all the different areas of your life and apply it with passion.

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“Success is simple. Do what’s right, the right way, at the right time.” – Arnold Glasow

"The secret of getting ahead is getting started. The secret to getting started is breaking your complex overwhelming tasks into small manageable tasks and then starting on the first one."

– Mark Twain

As you ask the focusing question consistently and persistently, the key to moving ahead is to find and then act on the great answers you will generate. You want to research, model and then integrate into your actions answers to that question which are big and specific. To illustrate, suppose you decide the One Thing you need to do is to increase your sales. This leads to questions which can be couched several ways: ■ A small and specific approach: "What can I do in the coming year to increase my sales

by 5 percent?" ■ A small but broad approach: "What can I do in the coming year to increase my sales?" ■ A big, broad approach: "What can I do in the coming year to double my sales?" ■ A big and specific approach: "What can I do today which will enable me to double my

sales in the next 6 months?" The big and specific question is a "great question." In practical terms, when you ask a great question like that, you're pointing towards a major stretch goal. Big and specific questions will usually lead to big and specific answers which move you forward. Once you have a great question framed, you can then integrate it right into your focusing question:

Embedding your great question into your focusing question forces you to identify what matters most. This is always a good thing.

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As you look for an answer to your great question, keep in mind answers generally come in three distinct strengths or flavors:

High achievers don't just settle for what's easily doable or even what they can do if challenged. They go after the highly impressive possibilities which exist. To do the same, you have to think big and aim for the stars. To uncover the possibilities which you can incorporate and integrate into your answer to a great question, the two approaches which will be helpful are:

"Because your answer will be original, you’ll probably have to reinvent yourself in some way to implement it. A new answer usually requires new behavior, so don’t be surprised if along the way to sizable success you change in the process. But don’t let that stop you.

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This is where the magic happens and possibilities are unlimited. As challenging as it can be, trailblazing up the path of possibilities is always worth it— for when we maximize our reach, we maximize our life."

– Gary Keller and Jay Papasan "The Focusing Question helps you identify your ONE Thing in any situation. It will clarify what you want in the big areas of your life and then drill down to what you must do to get them. It’s really a simple process: You ask a great question, then you seek out a great answer."

– Gary Keller and Jay Papasan "And here is the prime condition of success, the great secret— concentrate your energy, thought and capital exclusively upon the business in which you are engaged. Having begun on one line, resolve to fight it out on that line, to lead in it, adopt every improvement, have the best machinery, and know the most about it. The concerns which fail are those which have scattered their capital, which means that they have scattered their brains also. They have investments in this, or that, or the other, here, there and everywhere. “Don’t put all your eggs in one basket” is all wrong. I tell you “put all your eggs in one basket, and then watch that basket.” Look round you and take notice; men who do that do not often fail. It is easy to watch and carry the one basket. It is trying to carry too many baskets that breaks most eggs in this country."

– Andrew Carnegie “People do not decide their futures, they decide their habits and their habits decide their futures.”

– F.M. Alexander “Even if you’re on the right track, you’ll get run over if you just sit there.”

– Will Rogers "Personal productivity is the building block of all business profit. The two are inseparable. A business can’t have unproductive people yet magically still have an immensely profitable business. Great businesses are built one productive person at a time. And not surprisingly, the most productive people receive the greatest rewards from their businesses."

– Gary Keller and Jay Papasan “Only those who will risk going too far can possibly find out how far one can go.”

– T.S. Eliot “Focus is a matter of deciding what things you’re not going to do.”

– John Carmack

Delivering extraordinary results is a six step process:

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Everyone naturally wants to be happy but if you go after happiness directly, all you'll end up with are the hollow trappings rather than the real thing. To be happy, dedicate your life and your career to achieving something bigger and more far-reaching. The question you need to ask yourself is:

Figure out what drives you and gets you up in the morning. If you can't do that, at least write down something big and impressive you'd like to achieve and then map out howyou'd do it. Pick the direction you'd like to move in and start heading down that path with conviction and you'll be happy. "Purpose is the straightest path to power and the ultimate source of personal strength— strength of conviction and strength to persevere. The prescription for extraordinary results is knowing what matters to you and taking daily doses of actions in alignment with it. When you have a definite purpose for your life, clarity comes faster, which leads to more conviction in your direction, which usually leads to faster decisions. When you make faster decisions, you’ll often be the one who makes the first decisions and winds up with the best choices. And when you have the best choices, you have the opportunity for the best experiences. This is how knowing where you’re going helps lead you to the best possible outcomes and experiences life has to offer."

– Gary Keller and Jay Papasan "Purpose provides the ultimate glue that can help you stick to the path you’ve set. When what you do matches your purpose, your life just feels in rhythm, and the path you beat with your feet seems to match the sound in your head and heart. Live with purpose and don’t be surprised if you actually hum more and even whistle while you work."

– Gary Keller and Jay Papasan “Life isn’t about finding yourself. Life is about creating yourself.”

– George Bernard Shaw

E

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or unnecessary? When you live with purpose, you know where you want to go. Live by your priorities and you'll see what you need to do to get there. "When each day begins, we each have a choice. We can ask, “What shall I do?” or “What should I do?” Without direction, without purpose, whatever you “shall do” will always get you somewhere. But when you’re going somewhere on purpose, there will always be something you “should do” that will get you where you must go. When your life is on purpose, living by priority takes precedence."

– Gary Keller and Jay Papasan The key technique for living by your priorities is to use a technique called "goal setting to the now." This works by writing down your answers to these questions:

Goal setting to the now works because it takes your long-term goals and connects them to what you need to be doing right now to be making progress. You think big but at the same time go small and specific. You are connecting your actions today to all of your tomorrows and visualizing what it will take to get to your goals. You can also think more strategically because you have a roadmap in place. Just make certain you write down your answers to those questions. Research shows if you write your goals, you are 40% more likely to accomplish them. Write your goals down and put them somewhere where you will see them frequently.

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“Planning is bringing the future into the present so that you can do something about it now.”

– Gary Keller and Jay Papasan

"In the end, putting together a life of extraordinary results simply comes down to getting the most out of what you do, when what you do matters. Living for productivity produces extraordinary results."

– Gary Keller and Jay Papasan No matter what system you prefer to use, being productive alwayscomes downto two simple principles:

To achieve extraordinary results, take your calendar or appointment diary at each planning session and time block three things in this order: 1. Time block your time off – so you can view yourself as working between vacations.

You'll be more productive if you're relaxed and the key to that is to have some quality down-time. Set aside time to charge your batteries and know when that will be.

2. Time block your One Thing – when you will focus on what makes you most productive.

Aim to schedule at least four hours a day for doing your One Thing and then defend that time fiercely. Schedule it early each day when your willpower is at full strength.

3. Time block your planning time – at least one hour each week where you will review

your annual and monthly goals and track progress. At each meeting, you ponder the question: "Based on where I amright now, what's the ONE Thing I need t do this week to stay on track for my monthly goal and for my monthly goal to be on track for my annual goal?"

Once you have your time blocks in place, you then have to protect them with vigor. Let others know when you'll be available and when you won't – they will adjust reasonably quickly. If someone tries to steal your time allocated to your One Thing, gracefully decline and come up with alternatives. If that doesn't work, the four strategies you can use to protect your One Thing time block are: 1. Build a bunker – where you have everything you need to be productive close at hand.

Perhaps schedule a conference room for yourself or something similar. 2. Store provisions in your bunker – supplies, materials, snacks, beverages, etc. Have

everything there so you don't need to go out and get sidetracked. 3. Sweep your bunker for mines – turn off your phone, shut downyour e-mail, exit or

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even better delete your Web browser from your laptop. Be prepared to give your One Thing 100 percent of your attention.

4. Enlist support – let those most likely to disturb you know what's going on and when

you'll be available. They will often be highly accommodating when they see the big picture.

"The people who achieve extraordinary results don’t achieve them by working more hours. They achieve them by getting more done in the hours they work."

– Gary Keller and Jay Papasan “Productivity isn’t about being a workhorse, keeping busy or burning the midnight oil… . It’s more about priorities, planning, and fiercely protecting your time.”

– Margarita Tartakovsky “Efficiency is doing the thing right. Effectiveness is doing the right thing.”

– Peter Drucker

To achieve extraordinary results over time, you need to make three commitments: 1. Follow the path of mastery – keep aggressively and actively looking for ways to get

better at what you do. It's now widely accepted you have to accumulate 10,000 hours of practice to become an elite performer in any field. If you put in four hours a day for 250 workdays a year (five days a week for 50 weeks), then you'll be starting to move ahead of the pack. Keep working at it.

2. Continually seek the very best way to do things – move from being entrepreneurial to

becoming purposeful. Entrepreneurs are high on energy and motivation but are often low on skills while they are learning the ropes. Move beyond what comes naturally to being focused and purposeful. Keep reminding yourself that to achieve a different result, you've got to do something different so power through any performance plateaus and become purposeful. Look for better models and systems you can use to unlock your potential.

3. Be willing to hold yourself accountable for doing all you can to achieve your One

Thing – take ownership of your outcomes. Absorb setbacks and stay result oriented. Keep moving forward even when other things are happening all around which have the potential to sidetrack you. Seek and acknowledge reality, find workable solutions and get on with it. If at all possible, have someone you report to – a coach, a teacher, a mentor or just a friend you respect – and stay in the driver's seat. Own what you produce.

"Remember, we’re not talking about ordinary results— extraordinary is what we’re after. That kind of productivity eludes most, but it doesn’t have to. When you time block your most important priority, protect your time block, and then work your time block as effectively as possible, you’ll be as productive as you can be. You’ll be living the power of The ONE Thing."

– Gary Keller and Jay Papasan

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The four thieves of productivity that you need to guard against zealously are: 1. An inability to say "No" – which means you say yes to too many projects which take

you off in the wrong direction. If you can start saying "No" or at the very least saying "No, for now" to distractions, you will automatically free up more time to work on your One Thing. Saying "No" is liberating.

2. Fear of chaos – which is actually unhelpful. When you focus on your One Thing, other

matters will get moved to the back burner which sometimes creates a sense of chaos. Make peace with those feelings – they're natural and show you're on the right track to mastery of your One Thing. Learn to deal with it. What you accomplish by focusing will more than make up for temporary discomforts.

3. Poor health habits – which ultimately mean you don't manage your energy well. Be

careful not to sacrifice your health by biting off more than you can chew. Manage your energy levels and do things to recharge your battery often. You have to manage your energy through good diet, regular exercise and good habits so you can devote as much energy as possible to your One Thing.

4. Having a work environment which does not support your goals – which makes you

less likely to be moving in the right direction. Be proactive. Create a physical environment which is conducive to where you want to head. Fill it with people who will support your efforts to be productive. Don't sabotage your best efforts to focus on your One Thing. Have a work environment which gives you what you need to move onwards and upwards.

“I cannot believe that the purpose of life is to be happy. I think the purpose of life is to be useful, to be responsible, to be compassionate. It is, above all, to matter, to count, to stand for something, to have made some difference that you lived at all.”

– Leo Rosten

To achieve extraordinary results, you've got to think big but go small with what you do. Figure out what your One Thing is taking into account your purpose and then get to work maximizing the time you spend doing that One Thing. "Actions build on action. Habits build on habit. Success builds on success. The right domino knocks down another and another and another. So whenever you want extraordinary results, look for the levered action that will start a domino run for you. Big lives ride the powerful wave of chain reactions and are built sequentially, which means when you’re aiming for success you can’t just skip to the end. Extraordinary doesn’t work like that. The knowledge and momentum that build as you live the ONE Thing each day, each week, each month, and each year are what give you the ability to build an extraordinary life." – Gary Keller and Jay Papasan

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“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”

– Mark Twain Instead of filling your life with promissory notes titled "Woulda. Shoulda. Coulda.", get busy living a life of no regrets. Success is always an insider job. Get into action hammering away at the first domino which leads to your One Thing and that will start a great chain reaction happening. "When you bring purpose to your life, know your priorities, and achieve high productivity on the priority that matters most every day, your life makes sense and the extraordinary becomes possible. All success in life starts within you. You know what to do. You know how to do it. Your next step is simple. You are the first domino."

– Gary Keller and Jay Papasan

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