strategic design networks for social and cultural innovation. a possible path towards sustainability

STRATEGIC DESIGN NETWORKS FOR SOCIAL AND CULTURAL

INNOVATION: A POSSIBLE PATH TOWARDS SUSTAINABILITY – 1

@carlofranzato

A ABERTURA DO PROCESSO DE PROJETO PARA NOVAS COLABORAÇÕES PROJETUAIS – 1

Carlo Franzato

DESIGN: O CENÁRIO DA INOVAÇÃO – 1

@carlofranzato

STRATEGIC DESIGN NETWORKS

FOR SOCIAL AND CULTURAL

INNOVATION: A POSSIBLE PATH

TOWARDS SUSTAINABILITY@carlofranzato



@carlofranzato



@carlofranzato

First results searching for eco design products in August, 2016.



@carlofranzato

Latouche, S. La apuesta por el decrecimiento: ¿cómo salir del imaginario dominante?. Barcelona: Icaria, 2009.

Latouche, S. Límite. Buenos Aires: Adriana Hidalgo Editora, 2014.



@carlofranzato

Miller, R. L., et al. (2014), CMIP5 historical simulations (1850–2012) with GISS ModelE2, J. Adv. Model. Earth Syst. 6(2), 441–477. Retrieved

from: http://onlinelibrary.wiley.com/doi/10.1002/2013MS000266/abstract

See also: www.bloomberg.com/graphics/2015-whats-warming-the-world/

http://onlinelibrary.wiley.com/doi/10.1002/2013MS000266/abstract

http://www.bloomberg.com/graphics/2015-whats-warming-the-world/



@carlofranzato

Monastersky, R., & Sousanis, N. (2015). The fragile framework. Can nations unite to save Earth’s climate? Nature [special issue for Paris

Climate talks]. Retrieved from: www.nature.com/parisclimate

http://www.nature.com/parisclimate



@carlofranzato

Miller, R. L., et al. (2014), CMIP5 historical simulations (1850–2012) with GISS ModelE2, J. Adv. Model. Earth Syst. 6(2), 441–477. Retrieved

from: http://onlinelibrary.wiley.com/doi/10.1002/2013MS000266/abstract

See also: www.bloomberg.com/graphics/2015-whats-warming-the-world/

http://onlinelibrary.wiley.com/doi/10.1002/2013MS000266/abstract

http://www.bloomberg.com/graphics/2015-whats-warming-the-world/



@carlofranzato

Gene Kelly in Stanley Donen and Gene Kelly’s Singin' in the Rain (1952).



@carlofranzato

In March 2004, hurricane Catarina was the first tropical cyclone to make landfall in Brazil since the first creation of reliable records.



@carlofranzato

At the end of January, 2016, a very intense rainstorm hits Porto Alegre.



@carlofranzato

DESIS Lab Locations in the world. See: http://www.desis-network.org/

DESIS Network | Design for Social Innovation and Sustainability

http://www.desis-network.org/



@carlofranzato

“Design”

“Creative process that aims at the development of sociotechnical

apparatuses for the transformation of the world”.

The process is characterized by the following constituents:

• Creativity;

• Immanency;

• Transitivity;

• Prospectivity.

• Franzato, C. et al. (2015) Inovação Cultural e Social: design estratégico e ecossistemas criativos.

In: K. Freire (ed.). Design Estratégico para a Inovação Cultural e Social (pp. 157-182). São Paulo:

Kazuá.



@carlofranzato

“Sustainability”

Design meets sustainability in the horizon of the future.

As stated by the Rio Declaration, sustainability is a characteristic of such

development processes that guarantees to future generations the same or

even better opportunities that we have for pursuing our goals:

“The right to development must be fulfilled so as to equitably meet

developmental and environmental needs of present and future generations”.

• United Nations Conference on Environment and Development. (1992). Rio Declaration on

Environment and Development. Rio de Janeiro: United Nations. Retrieved from:

http://www.un.org/documents/ga/conf151/aconf15126-1annex1.htm

http://www.un.org/documents/ga/conf151/aconf15126-1annex1.htm



@carlofranzato

Scenarios of sustainable wellbeing and cultural innovation

“The green city” project.

Manzini, E.; Jégou, F. (2003). Sustainable everyday. Scenarios of urban life. Milano: Ambiente. Retrieved from:

http://www.strategicdesignscenarios.net/wp-content/uploads/2012/05/SUSTAINABLE-EVERYDAY_-Scenarios-of-urban-life.pdf

http://www.strategicdesignscenarios.net/wp-content/uploads/2012/05/SUSTAINABLE-EVERYDAY_-Scenarios-of-urban-life.pdf



@carlofranzato

“Social innovation”

Social innovation can be define as the process of ideation, development and

application of sociotechnical apparatuses “(products, services and models)

that simultaneously meet social needs and create new social relationships or

collaborations. In other words, they are innovations that are both good for

society and enhance society’s capacity to act”.

• Murray, R., Caulier-grice, J., & Mulgan, G. (2010). The open book of social innovation. London:

Young Foundation/NESTA, p. 3



@carlofranzato

“Llamo sociedad convivencial a aquella en que la herramienta

moderna está al servicio de la persona integrada a la colectividad y

no al servicio de un cuerpo de especialistas. Convivencial es la sociedad

en la que el hombre controla la herramienta”.

Illich, I. (1978). La convivencialidad. Ocotepec (Morelos, México). Retrieved from: http://www.ivanillich.org.mx/convivencial.pdf

http://www.ivanillich.org.mx/convivencial.pdf



@carlofranzato

Steven Spielberg, 1971, Duel



@carlofranzato

Retrieved from: http://inrix.com/scorecard/

See also: https://www.tomtom.com/en_gb/trafficindex/ and http://infinitemonkeycorps.net/projects/cityspeed/

http://inrix.com/scorecard/

https://www.tomtom.com/en_gb/trafficindex/

http://infinitemonkeycorps.net/projects/cityspeed/



@carlofranzato

Retrieved from: http://www.treehugger.com/corporate-responsibility/volkswagen-given-sustainability-award-dow-jones-sustainability-

index.html

http://www.treehugger.com/corporate-responsibility/volkswagen-given-sustainability-award-dow-jones-sustainability-index.html



@carlofranzato

The New Craft exhibition, hosted by Milanese Fabrica del Vapore in 2016. See: http://www.triennale.org/en/mostra/new-craft/

“We are witnessing a revolution in technology that has transformed our

way of producing, consuming and, above all, of designing.

Digital manufacturing means we can imagine a design that allows for

variety and customisation: a new generation of artisans can now make use

of new technologies to promote diversity and create products of ever-

higher quality”.

http://www.triennale.org/en/mostra/new-craft/



@carlofranzato

Ceschin, F.; Gaziulusoy, I. (2016), Evolution of design for sustainability: From product design to design for system innovations and

transitions. Design Studies, 47, 118-163. Retrieved from: https://www.sciencedirect.com/science/article/pii/S0142694X16300631

https://www.sciencedirect.com/science/article/pii/S0142694X16300631



@carlofranzato

Manzini, E. (2014). Design in a changing, connected world. Strategic Design Research Journal, 7(2), 95-99. Retrieved from

http://revistas.unisinos.br/index.php/sdrj/article/view/sdrj.2014.72.06/4624




@carlofranzato

The internet mapping project, http://cheswick.com/ches/map/

Castells, M. (1996). The Rise of the Network Society. Malden, MA: Blackwell Publishers.

Design in the network society

http://cheswick.com/ches/map/



@carlofranzato

Design in the network society – Ezio Manzini

Ezio Manzini’s speech at XI P&D congress, held at Gramado (RS, Brasil) in 2014.

Manzini, E. (2014). Design in a changing, connected world. Strategic Design Research Journal, 7(2), pp. 95-99. Retrieved from


• In the networks, all the design processes

are co-design processes;

• Design processes are open-ended

processes, but the design initiatives must

be precisely defined;

• In the networks, everybody designs,

therefore design expert's role is to help the

non-expert to better design;

• Design expert must produce design

knowledge to be usable by others;

• Design expert's more specific role is

develop design initiatives and build a

design culture.




@carlofranzato

Design in the network society – Alastair Fuad-Luke

Alastair Fuad-Luke’s speech at V IDEMI congress, held at Florianopolis (SC, Brasil) in 2015.

Today, designing is originating from design

and other professionals, amateurs and

citizens.

There is a shift to:

• designers designing with users: user-

centered design, participatory design, co-

design, service design

• designers designing products & services

for or with customers/users: user-centered

design, service design

• users designing products for or with other

users: peer-to-peer design, open design

• designers designing services & products

with the private, public and social sectors:

co-design, participatory design



@carlofranzato

Co-design session in a project developed by the design agency Insitum.

Franzato, C., Zaragoza, N. M., Torres, M. O. (2015). The design consultancy as a hub for global projects. A networked design process across

emerging countries. Product (IGDP). 13(1), p. 38-46. Retrieved from: http://pmd.hostcentral.com.br/viewpub.php?id=215

Codesign

• Collaboration;

• Heterogeneity;

• Horizontality and continuity.

http://pmd.hostcentral.com.br/viewpub.php?id=215



@carlofranzato

Codesign

• Collaboration;

• Heterogeneity;

• Horizontality and continuity.

Tanara Cool project at Novas Petropolis, Brazil, developed by Rodrigo Hanauer for the shoes company Tanara

Hanauer, R. (2013). Codesign: A interação projetual entre organizações e atores externos no processo de desenvolvimento de novos produtos (Master dissertation). Retrivied from Unisinos database: https://goo.gl/cFDpf7.



@carlofranzato

Participatory design

A praça que nós queremos project, developed by Chiara Del Gaudio in the Rio de Janeiro’s favela Maré.

Del Gaudio, C. (2014). Design participativo e inovação social. A influência dos fatores contextuais (Doctoral dissertation). Retrieved from

PUC-Rio database: http://goo.gl/1xkG8I

• Inclusion and participation;

• Learning and empowerment;

• Sense of community and citizenship.

http://goo.gl/1xkG8I



@carlofranzato

“Casas colaborativas” in Porto Alegre, Brazil

Litvin, A. K. ; Franzato, C. (2017). “Os efeitos do codesign no contexto emergente das Casas Colaborativas”. In: Amilton J. V. Arruda. (ed.).

Design & Inovação Social, 183-198.São Paulo: Blucher. Available at: https://openaccess.blucher.com.br/article-details/10-20520

Participatory design

• Inclusion and participation;

• Learning and empowerment;

• Sense of community and citizenship.

https://openaccess.blucher.com.br/article-details/10-20520



@carlofranzato

Open design

Zoybar open source guitar kit With 3-D printed body, http://www.zoybar.net/

• Freedom and accessibility;

• Openness;

• Overlapping of processes and roles.

http://www.zoybar.net/



@carlofranzato

Fiat Mio concept car, elaborated through the platform www.fiatmio.cc and presented at the São Paulo Motor Show in 2010.

See: Franzato, C. (2017). Open Design for Industry 4.0. Material Design (4), p. 26-39. Available at:

http://materialdesign.it/media/formato2/allegati_6269.pdf

Open design

• Freedom and accessibility;

• Openness;

• Overlapping of processes and roles.

http://www.fiatmio.cc/

http://materialdesign.it/media/formato2/allegati_6269.pdf



@carlofranzato



@carlofranzato

Rede “Sow”

Goal: develop a hyperlocal social network for sharing knowledge in a

community of the Brazilian countryside, using a free wireless web service.

Sponsor: SCIT (Rio Grande do Sul’s State Government – Secretary for

supporting science, innovation and technological development).

Developers:

• Designers from UNISINOS University;

• Experts from FACCAT University.

Partners:

• Taquara municipality;

• Theóphilo Sauer public school.

Website: https://redesow.faccat.br/wordpress/

https://redesow.faccat.br/wordpress/



@carlofranzato

Theóphilo Sauer public school: http://cmtsauer.blogspot.com.br/

http://cmtsauer.blogspot.com.br/



@carlofranzato

Co-design session



@carlofranzato

Tools for mapping the interests of the community



@carlofranzato

Map of interests



@carlofranzato

Design concepts for a hyperlocal social network



@carlofranzato

Final results: https://redesow.faccat.br/wordpress/

https://redesow.faccat.br/wordpress/



@carlofranzato

Actors map before designing



@carlofranzato

Actors map when designing



@carlofranzato

Comparison between the two maps

Design networks

A design process organizational form that opens innumerable collaborative

relationships and occurs through them



@carlofranzato

Our designing network within networks and seeding dynamics

Seeding

Design diffusion dynamics, adaptive and distributed through the networks,

that spreads innovation preserving autonomy.



@carlofranzato

Design networks | strategic principles

• To assume an ecosystemic perspective

• To support and foster creativity and entrepreneurship

• To improve design and innovation processes

• To connect and to enable collaboration

• To develop open platforms for designing and innovating

• To seed design and innovation

• To value local dimension and proximity

• To value global dimension and remoteness

strategic design networks for social and cultural innovation. a possible path towards sustainability

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