school of comm - prist university

SCHOOL OF COMMERCE AND BUSINESS MANAGEMENT

DEPARTMENT ACADEMIC COMMITTEE MEETING CIRCULAR

There will be a Department Academic Committee Meeting on 18

room. All the staff members are requested to attend the meeting.

Agenda:

Curriculum

Feedback

Academic Calendar

Department Activities

Workload

Time table

Others


DEPARTMENT OF COMMERCE


There will be a Department Academic Committee Meeting on 18

room. All the staff members are requested to attend the meeting.




Date: 14-07-2020

There will be a Department Academic Committee Meeting on 18-07-2020 at 2 pm in the staff

HOD

2020


MINUTES OF THE DEPARTMENT ACADEMIC COMMITTEE MEETIN G

The Department Academic Committee Meeting was held on 18

room.

HOD welcomed the committee members. Members analyzed the feedbacks from the

stakeholders and the follow up actions taken. The committee carefully

and proposed no changes in it. Staff members were asked to propose activities for the department like

seminars, guest lectures, extension activity, co

proposed to prepare the academic calendar. Workload was discussed and courses were allotted to the

staff members.




The Department Academic Committee Meeting was held on 18


stakeholders and the follow up actions taken. The committee carefully


seminars, guest lectures, extension activity, co-curricular activity and extra

pare the academic calendar. Workload was discussed and courses were allotted to the




Date: 18-07-2020

The Department Academic Committee Meeting was held on 18-07-2020 at 2 pm in the staff


stakeholders and the follow up actions taken. The committee carefully reviewed the curriculum in detail


curricular activity and extra-curricular activity. HOD


HOD

2020


reviewed the curriculum in detail


curricular activity. HOD



BOARD OF STUDIES

There will be a Board of Studies

Conference Media: ZOOM, PRIST University, Thanj

requested to attend the meeting link

Agenda:

Curriculum

Feedback

Academic Calendar

Department Activities

Workload

Time table

Others

Name

1. Dr.U.Rajan

2. Dr.S.Rajendran

3. Dr.R.Selvaraj

4. Dr.S.Kamaraj

5. Dr.A.Kumar

6. Dr.D.Silambarasan

7. P.Sampathkumar

8. K.Sathya



BOARD OF STUDIES COMMITTEE MEETING CIRCULAR

There will be a Board of Studies Meeting on 29.07.2020

PRIST University, Thanjavur. All the staff members are

requested to attend the meeting linkhttps://us03web.zoom.us/j/

Signature



COMMITTEE MEETING CIRCULAR

Date: 24.07.2020

Meeting on 29.07.2020 at 10.00 am Video

avur. All the staff members are

https://us03web.zoom.us/j/

HOD

Dr.S.Rajendran

Date: 24.07.2020

9. R.Vimala Rohini

10. D.Anand

11. . DR.R.Prakash Babu

12. Mr. M.Kumaravelu

School of Commerce and Business Management



Department of Commerce

Minutes of Board of Studies Meeting

The Board of Studies meeting for the department of commerce is held on at 10.a.m. in

29.07.2020 , PRIST Deemed to be University,Thanjavur under the chairmanship (Dr.U.Rajan / Dean (

Chairman , BOS))

. The following members were present:

1. Dr.U.Rajan / Dean ( Chairman , BOS)

2. Dr. S.Rajendran / Prof & HOD (Member, BOS)

3. Dr.R.Selvaraj/ Prof (Member, BOS)

4. Dr. S. Kamaraju Prof (Member, BOS)

5. Dr.A.Kumar/Associate Prof (Member, BOS)

6. Dr. D.Silambarasan /Associate Prof (Member, BOS)

7. Dr.S.Rajendran/Associate Prof (Member, BOS)

8. Dr.V.Sridevi/Associate Prof (Member, BOS)

9. Dr.vairavan/Associate Prof (Member, BOS)

10. Dr.G.Karthiga/ Assistant professor (Member, BOS)

11. Dr.G.Shanmugapriya /Assistant professor (Member, BOS)

12. Dr.K.Ashok Kumar /Assistant professor (Member, BOS)

13. P.Sampath Kumar /Assistant professor (Member, BOS)

14. K.Sathya/Assistant professor (Member, BOS)

15. N.Vimala Rohini/Assistant professor (Member, BOS)

16. R.Ayyappa Raj/Assistant professor (Member, BOS)

17. A.Shanthi/Assistant professor (Member, BOS)

18. A.Shanthi Jubliee/Assistant professor (Member, BOS)

19. D.Anand/Assistant professor (Member, BOS)

20. Dr.R.RajavardhiniAssistant professor (Member, BOS)

21. Dr.M.Manivannan/Assistant professor (Member, BOS)

22. Dr.M.Vasan/Assistant professor (Member, BOS)

23. M.Sarswathi/Assistant professor (Member, BOS)

24.DR.R.Prakash Babu, Associate Professor ,Commerce ( External Member, BOS)

25. M.Kumaravelu, Auditor ( External Member, BOS)

The Chairman (BOS) welcomed all the members and presented the feedbacks about existing

curriculum received from various Stack holders and also from the department academic advisory

committee.

The members of the Board have unanimously discussed and carefully reviewed the existing

syllabus for B Com., B.Com CA., M.Com, M.Phil, in detail and made the necessary changes in

upcoming (B Com., B.Com CA., M.Com, M.Phil) as mentioned below.

REVIEW OF CURRICULUM & SYLLABUS in B. Com

REGULATION 2020

REVIEW OF CURRICULUM & SYLLABUS IN B.Com Commerce -REGULATION 2020

1. Resolved to introduce the following Audit Courses in the B.Com. programme curriculum with effect from 2020-21

Semester I: Universal Human Values - 2 credits

Semester II : Communication Skills- 2 credits

Semester III: Office automation- 2 credits

Semester IV: Leadership and Management Skills- 2 credits

Semester V: Professional Skills- 2 credits

Further resolved to approve the syllabus copy for the above mentioned Audit Courses as given in Annexure-I

2. Resolved to introduce the following Audit Courses on Soft Skills in the B.Com. programme curriculum with effect from 2020-21

Year I: Basic Behavioral Etiquette: 2 Credits

Year II : General Aptitude and Quantitative Ability: 2 Credits

Year III: Interview Skills Training and Mock Test: 2 Credits

Further resolved to approve the syllabus copy for the above mentioned Audit Courses on soft skills as given in Annexure-II

3. Resolved to introduce Audit Course on “Community Engagement” with one credit in the 3rd year of

B.Com. programme curriculum with effect from 2020-21

4. Resolved to drop the courses on Communicative English Laboratories, Skill Based Elective Courses

and Course on Extension Activities from the existing curriculum of B.Com. programme with effect

from 2020-21.

� The following changes have been recommended by the committee with regard to Commerce (B.Com- II year III semester)

1. “Essential of Business Communication /19161AEC36” syllabus content is modified UNIT I, II, III, IV & V (Annexure III)

REVIEW OF CURRICULUM & SYLLABUS in B.Com CA (Comput er Application) -REGULATION 2020

1. Resolved to introduce the following Audit Courses in the B.Com. programme curriculum with effect from 2020-21

Semester I: Universal Human Values - 2 credits

Semester II : Communication Skills- 2 credits

Semester III: Office automation- 2 credits

Semester IV: Leadership and Management Skills- 2 credits

Semester V: Professional Skills- 2 credits

Further resolved to approve the syllabus copy for the above mentioned Audit Courses as given in Annexure-I

2. Resolved to introduce the following Audit Courses on Soft Skills in the B.Com. programme curriculum with effect from 2020-21

Year I: Basic Behavioral Etiquette: 2 Credits

Year II : General Aptitude and Quantitative Ability: 2 Credits

Year III: Interview Skills Training and Mock Test: 2 Credits

Further resolved to approve the syllabus copy for the above mentioned Audit Courses on soft skills as given in Annexure-II

3. Resolved to introduce Audit Course on “Community Engagement” with one credit in the 3rd

year of B.Com. programme curriculum with effect from 2020-21

4. Resolved to drop the courses on Communicative English Laboratories, Skill Based Elective

Courses and Course on Extension Activities from the existing curriculum of B.Com.

programme with effect from 2020-21.

REVIEW OF CURRICULUM & SYLLABUS in M.Com - Commerce -REGULATION 2020

The following changes have been recommended by the committee with regard to Commerce (M.Com- II year III semester)

1. “Investment Management” this course is deleted

Brand Management this course is added (Annexure III)

The following changes have been recommended by the committee with regard to Commerce (M.Com- II year IV semester)

1. Information Technology

Customer Relationship Management

REVIEW OF CURRICULUM & SYLLABUS in M.Phil., REGULATION 2020

1. Resolved to introduce a course on “Research and Publicat

M.Phil.(Commerce) programme curriculum with effect from 2020

the syllabus for the same as given in Annexure

Members of the Board updated the panel of examiners and submitted the same tofor its approval. Annexure 1 -Revised Curriculum structure Credits Credits Annexure 2 -Revised Curriculum structure and Syllabus of UG B.Com, B.Com CAAnnexure 3 -Revised Curriculum structure and Syllabus of M.ComAnnexure 4 -Revised Curriculum structure and syllabus of M.PhilAnnexure 5 -List of Examiners

Note: Annexure 1,2,3,4 and 5 are Signed by the Chairman of BOS The Meeting concluded with thanks from Board of Studies Chairman

The following changes have been recommended by the committee with regard to Commerce II year IV semester)

1. Information Technology – This Course is deleted

Customer Relationship Management- This course is added(Annexure III)

REVIEW OF CURRICULUM & SYLLABUS in M.Phil.,

Resolved to introduce a course on “Research and Publicat

M.Phil.(Commerce) programme curriculum with effect from 2020

the syllabus for the same as given in Annexure-III

Members of the Board updated the panel of examiners and submitted the same to

Revised Curriculum structure Credits Credits

Revised Curriculum structure and Syllabus of UG B.Com, B.Com CARevised Curriculum structure and Syllabus of M.Com

ed Curriculum structure and syllabus of M.PhilList of Examiners

Note: Annexure 1,2,3,4 and 5 are Signed by the Chairman of BOSThe Meeting concluded with thanks from Board of Studies Chairman

Signature of the Chairman & Members

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

The following changes have been recommended by the committee with regard to Commerce

This Course is deleted

This course is added(Annexure III)

REVIEW OF CURRICULUM & SYLLABUS in M.Phil., - Commerce -

Resolved to introduce a course on “Research and Publication Ethics” with 2 credits in the

M.Phil.(Commerce) programme curriculum with effect from 2020-21. Further resolved to approve

Members of the Board updated the panel of examiners and submitted the same to the Academic Counsel

Revised Curriculum structure and Syllabus of UG B.Com, B.Com CA Revised Curriculum structure and Syllabus of M.Com

ed Curriculum structure and syllabus of M.Phil

Note: Annexure 1,2,3,4 and 5 are Signed by the Chairman of BOS The Meeting concluded with thanks from Board of Studies Chairman


The following changes have been recommended by the committee with regard to Commerce

ion Ethics” with 2 credits in the

21. Further resolved to approve

the Academic Counsel


Dr.U.Rajan / Dean School

24. Dr. S.Rajendran / Prof & HOD

25. Dr.R.Selvaraj/ Prof (Member, BOS)

26. Dr. S. Kamaraju Prof

27. Dr.A.Kumar/Associate Prof

28. Dr. D.Silambarasan /Associate Prof

29. Dr.S.Rajendran/Associate Prof

30. Dr.V.Sridevi/Associate Prof

31. Dr.vairavan/Associate Prof

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

LIST OF MEMBERS 2020

Dr.U.Rajan / Dean School ( Chairman , BOS)

Dr. S.Rajendran / Prof & HOD (Member, BOS)

(Member, BOS)

Dr. S. Kamaraju Prof (Member, BOS)

Dr.A.Kumar/Associate Prof (Member, BOS)

Dr. D.Silambarasan /Associate Prof (Member, BOS)

Dr.S.Rajendran/Associate Prof (Member, BOS)

Dr.V.Sridevi/Associate Prof (Member, BOS)

Dr.vairavan/Associate Prof (Member, BOS)

LIST OF MEMBERS 2020-21

32. Dr.G.Karthiga/ Assistant professor (

33. Dr.G.Shanmugapriya /Assista

34. Dr.K.Ashok Kumar /Assistant professor (

35. P.Sampath Kumar /Assistant professor (

36. K.Sathya/Assistant professor (

37. N.Vimala Rohini/Assistant professor (

38. R.Ayyappa Raj/Assistant professo

39. A.Shanthi/Assistant professor (

40. A.Shanthi Jubliee/Assistant professor (

41. D.Anand/Assistant professor (

42. Dr.R.RajavardhiniAssistant professor (

43. Dr.M.Manivannan/Assistant professor (

44. Dr.M.Vasan/Assistant professor (

45. M.Sarswathi/Assistant professor (

24.DR.R.Prakash Babu, Associate Professor ,Commerce A.V.V.M Sri

25. M.Kumaravelu, Auditor

Annexure 1- Revised Curriculum structure Credits Credits


B.Com.,

Dr.G.Karthiga/ Assistant professor (Member, BOS)

Dr.G.Shanmugapriya /Assistant professor (Member, BOS)

Dr.K.Ashok Kumar /Assistant professor (Member, BOS)

P.Sampath Kumar /Assistant professor (Member, BOS)

K.Sathya/Assistant professor (Member, BOS)

N.Vimala Rohini/Assistant professor (Member, BOS)

R.Ayyappa Raj/Assistant professor (Member, BOS)

A.Shanthi/Assistant professor (Member, BOS)

A.Shanthi Jubliee/Assistant professor (Member, BOS)

D.Anand/Assistant professor (Member, BOS)

Dr.R.RajavardhiniAssistant professor (Member, BOS)

Dr.M.Manivannan/Assistant professor (Member, BOS)

r.M.Vasan/Assistant professor (Member, BOS)

M.Sarswathi/Assistant professor (Member, BOS)

24.DR.R.Prakash Babu, Associate Professor ,Commerce A.V.V.M Sri



School of Commerce and Business ManagementDepartment of Commerce

B.Com., - REGULATION 2020

COURSE STRUCTURE

SEMESTER – I

24.DR.R.Prakash Babu, Associate Professor ,Commerce A.V.V.M Sri ( External Member, BOS)




Course Code Course Title L T P C

THEORY

20110AEC11/

20111AEC11/

20132AEC11/

20135AEC11

Tami – I/Advanced English-I/Hindi-I/ French - I 4 0 0 2

20111AEC12 English-I 4 0 0 2

20161SEC13 Basic Accounting 4 1 0 4

20161SEC14 Business Environment 3 1 0 3

20161AEC15 Marketing 3 0 0 3

20161AEC16 Business Economics 3 1 3 3

Total 21 3 3 17

AUDIT COURSE

201ACLSICN Indian Constitution - - - 2

201ACLSUHV

Universal Human Values - - - 2

SEMESTER – II


THEORY

20110AEC21/

20111AEC21/

20132AEC21/

20135AEC21

Tamil – II/ Advanced English-II/Hindi-II/ French – II 4 0 0 2

20111AEC22 English-II 4 0 0 2

20161SEC23 Business Accounting 4 1 1 4

20161SEC24 Ethics in Business 3 1 1 3

20161AEC25 Business Statistics 3 1 1 3

20161SEC26 Business Organization and Management 3 0 0 3

RESEARCH SKILL BASED COURSE

20161RLC27 Research Led Seminar - - - 1

Total 21 3 3 18

AUDIT COURSES

201ACLSCOS Communication Skills - - - 2

201ACSSBBE Basic Behavioral Etiquette - - - 2

SEMESTER – III


THEORY

20110AEC31/

20132AEC31/

20111AEC31/

20135AEC31

Tamil – III/Hindi-III/Advanced English-III/ French – III 4 0 0 2

20111AEC32 English-III 4 0 0 2

20161SEC33 Cost Accounting 2 1 2 4

20161SEC34 Banking Theory Law and Practice 2 1 1 3

20161AEC35 Business Law for Managers 2 0 2 3

20161AEC36 Essential of Business Communication 2 0 1 3


20161RMC37 Research Methodology 2 0 0 2

Total 18 2 6 19

AUDIT COURSE

201ACLSOAN Office Automation - - - 2

SEMESTER – IV


THEORY

20110AEC41/

20111AEC41/

20132AEC41/

19135AEC41

Tamil-IV/Advanced English-IV /Hindi-IV/ French – IV 4 0 0 2

20111AEC42 English-IV 4 0 0 2

20161SEC43 Partnership Account 3 1 2 4

20161SEC44 Advertising and Sales Promotion 3 1 1 3

201ENSTU45 Environmental Studies 2 0 1 3

20161AEC46 Company Law and Secretarial Practice 3 0 1 3

20161AEC47 Office Management 3 0 1 2

Total 19 2 6 19

AUDIT COURSE

201ACLSLMS Leadership and Management Skills - - - 2

201ACSSAQA General Aptitude and Quantitative Ability 2

SEMESTER – V


THEORY

20161SEC51 Corporate Accounting 4 1 2 4

20161SEC52 Financial Management 3 1 1 4

20161SEC53 Financial Services 3 1 1 4

20161SEC54 Computer Application in Business 3 1 1 4

20161DSC55- Discipline Specific Elective – I 3 0 1 2


20161BRC57 Participation in Bounded Research - - - 1

Total 16 4 6 19

AUDIT COURSE

201ACLSPSL Professional Skills - - - 2

SEMESTER – VI


THEORY

20161SEC61 Management Accounting 3 1 2 5

20161SEC62 Entrepreneurship and Small Business Management 3 1 1 5

20161SEC63 Auditing 3 1 1 4

20161DSC64-- Discipline Specific Elective – II 3 0 2 2

201_ _OEC(2 Digit

Course Name )

Open Elective 4 0 0 2

20161PRW66 Project Work - - - 4

20161PROEE Program Exit Examination - - - 1

Total 16 3 6 23

AUDIT COURSE

201ACSSIST Interview Skills Training and Mock Test - - - 2

201ACLSCET Community Engagement - - - 1

Total Credits -Programme 115

Total Credits - Audit Courses 19

DISCIPLINE SPECIFIC ELECTIVE

SEMESTER COURSE CODE COURSE TITLE

V

20161DSC55A

20161DSC55B

Stock Exchange Practice

Cooperative Law and Practice

VI

20161DSC64A

20161DSC64B

Income Tax Law and Practice

Co-Operation Theory

OPEN ELECTIVE

SEMESTER

VI

Sem AEC

I 10

II 10

III 10

IV 09

V -

VI -

Total 39

COURSE CODE COURSE TITLE

201TAOEC

201ENOEC

201MAOEC

201PHOEC

201CHOEC

201MBOEC

201CSOEC

201CAOEC

Tamil Ilakkiya Varalaru

Journalism

Development of Mathematical Skills

Instrumentation

Food and Adulteration

Wild Life Conservation

Web Technology

E-Learning

B.COM CREDIT DISTRIBUTION

AEC SEC DSC OEC Research

10 06 - - -

10 07 - - 01

10 07 - - 02

09 07 - - -

- 16 02 - 01

- 16 02 02 -

39 59 04 02 04

COURSE TITLE






Research Others Total

01 17

01 - 18

02 - 19

03 19

01 - 19

03 23

04 07 115



B.Com, COMPUTER APPLICATION- REGULATION 2020

COURSE STRUCTURE

SEMESTER – I


THEORY

20110AEC11/

20111AEC11/

20132AEC11/

20135AEC11

Tami – I/Advanced English-I/Hindi-I/ French - I 4 0 0 2

20111AEC12 English-I 4 0 0 2

20198SEC13 Financial Accounting 4 1 1 4

20198SEC14 Business Management 3 1 1 3

20198AEC15 Information Technology 3 1 1 4

20198AEC16 Operating System 3 0 0 2

Total 21 3 3 17

AUDIT COURSE


201ACLSUHV


SEMESTER – II


THEORY

20110AEC21/

20111AEC21/

20132AEC21/

20135AEC21




20198AEC24 Business Law 4 1 0 4

20198AEC25 Programming in C 4 1 0 4

PRACTICAL

20198SEC26L Programming in C Lab 0 0 3 2


1


Total 21 3 3 18

AUDIT COURSES



SEMESTER – III


THEORY

20110AEC31/

20132AEC31/

20111AEC31/

20135AEC31





20198AEC35 Programming in C++ 2 1 0 3

PRACTICAL

20198AEC36 Programming in C++ lab 0 0 3 2



Total 18 2 6 19

AUDIT COURSE


SEMESTER – IV


THEORY

20110AEC41/

20111AEC41/

20132AEC41/

19135AEC41




20198SEC44 Business Statistics 3 1 2 4

20198AEC45 Visual Basic Programming 3 0 0 4


PRACTICAL

20198AEC46L Visual Basic Programming Lab 0 0 3 2

Total 19 2 6 19

AUDIT COURSE



SEMESTER – V


THEORY


20198SEC52 Business Economics 3 1 1 4


20198SEC54 Software Engineering 3 1 0 4

20198DSC55_ Discipline Specific Elective – I 3 0 1 2



Total 16 4 6 19

AUDIT COURSE


SEMESTER – VI


THEORY


20198SEC62 Income Tax Law and Practice 3 1 1 5

20198SEC63 Database Management System 3 1 1 4

20198DSC64_ Discipline Specific Elective – II 3 0 2 2

201_ _OEC(2 Digit

Course Name )




Total 16 3 6 23

AUDIT COURSE







V 20198DSC55A

20198DSC55B

Management Information System

Stock Market Practice

VI 20198DSC64A

20198DSC64B

E- Commerce

Web Designing

OPEN ELECTIVE


VI

201TAOEC

201ENOEC

201MAOEC

201PHOEC

201CHOEC

201MBOEC

201CSOEC

201CAOEC


Journalism


Instrumentation



Web Technology

E-Learning

B.Com – CA Credit Distribution

Sem AEC SEC DSC OEC Research Others Total

I 10 06 - - - 01 17

II 10 07 - - 01 - 18

III 10 07 - - 02 - 19

IV 09 07 - - - 03 19

V - 16 02 - 01 - 19

VI - 16 02 02 - 03 23

Total 39 59 04 02 04 07 115


Course Code

20261SEC11 Marketing research and Consumer Behavior

20261SEC12 Human Resource management

20261SEC13 Services Marketing

20261SEC14 Advanced Cost Management

20261DSC15 -- Discipline Specific Elective

20261RLS16 Research Led Seminar

Total

20261SEC21 Quantitative Techniques For Decision Making

20261SEC22 Total Quality Management

School of Commerce and Business Management Department of Commerce

M.Com, - REGULATION 2020

COURSE STRUCTURE

SEMESTER – I

Course Title

SEMESTER I

Marketing research and Consumer Behavior

Human Resource management

Services Marketing

Advanced Cost Management

Discipline Specific Elective - I

Research Led Seminar

Total

SEMESTER – II

Quantitative Techniques For Decision Making

Total Quality Management


Department of Commerce REGULATION 2020

L T P C

Marketing research and Consumer Behavior 6 0 0 4

6 0 0 4

5 0 0 4

6 1 0 4

5 0 0 4

- - - 1

28 1 0 21

Quantitative Techniques For Decision Making 5 1 0 4

5 0 0 4

20261SEC23 Advanced Management Accounting 5 1 0 4

20261SEC24 Securities Analysis and Portfolio Management 5 0 0 4

20261DSC25 - Discipline Specific Elective – II 5 0 0 4



Total 28 2 0 24

SEMESTER - III

20261SEC31 Project Planning and Control 5 1 0 5

20261SEC32 Advanced Corporate Accounting 5 2 0 5

20261SEC33 Brand Management 5 2 0 5

20261DSC34 - Discipline Specific Elective – III 5 0 0 4

202- - OEC35 Open Elective 4 0 0 3

20261SRC36 Participation in Scaffold Research (Societal Project )

- - - 2

Total 24 5 0 24

SEMESTER - IV

20261SEC41 Income Tax Law and Tax Planning 5 2 0 5

20261SEC42 International Business 5 1 0 5

20261SEC43 Co- Operation in India and Abroad 5 1 0 5

20261DSC44 - Discipline Specific Elective - IV 5 0 0 4


20261PEE Program – Exit Examination 2

Total 20 4 0 27

Total Credit For the Programme - - 96

DISCIPLINE SPECIFIC ELECTIVE COURSES

SEMESTER

COURSE TITLE

Semester Open Elective Courses

III

1. Writing for the media2. Applicable Mathematics Techniques3. Bio-medical Instrumentation4. Green Chemistry5. Herbal Medicine6. M-Marketing


COURSE CODE

203COC11 Research Methodology

203COC12 Advanced Functional Management

203COC13_ Optional

CPE_RPE Research and Publication Ethics

I Strategic Management

Organizational Behaviour

II Corporate Legal Frame WorkRetail Management

III Indian Financial System International Marketing

IV Customer Relationship ManagementInternational Financial Management

Open Electives

Open Elective Courses

Writing for the media Applicable Mathematics Techniques

medical Instrumentation Green Chemistry Herbal Medicine

School of Commerce and Business Management Department of Commerce

M.Phil, - REGULATION 2020

COURSE STRUCTUR

COURSE STRUCTURE

SEMESTER - I

COURSE TITLE

Research Methodology

Advanced Functional Management

Optional

Research and Publication Ethics


Corporate Legal Frame Work

Customer Relationship Management

International Financial Management


Department of Commerce REGULATION 2020

COURSE STRUCTUR

L T P C

2 2 0 2

Advanced Functional Management 2 2 0 2

2 2 0 2

- - - 2

Total

203COC21 Project Work

SEMESTER

I

Annexure 2


B.COM PROGRAMME EDUCATIONAL OBJECTIVES

1.PEO1- To be capable of making a positive contribution to the accountancy in public practice

Govt commerce and industry.

2.PEO2- To be able to pursue research in their chosen field of marketing, finance and HR.

3.PEO3 –To be able to demonstrate team spirits, skills and values continue to learn and adapt to

change throughout their professional c

Total

SEMESTER - II

Project Work

OPTIONAL


203COC13A

203COC13B

203COC13C

Optional –I Marketing Management

Optional –II Human Resource Management

Optional – III Financial Management

-Revised Curriculum structure and Syllabus of UG B.Com, B.Com CA



B.COM -20UGCOMGE

B.COM PROGRAMME EDUCATIONAL OBJECTIVES – PEO

capable of making a positive contribution to the accountancy in public practice

Govt commerce and industry.

To be able to pursue research in their chosen field of marketing, finance and HR.

be able to demonstrate team spirits, skills and values continue to learn and adapt to

change throughout their professional career .

06 06 - 08

- - - 02

COURSE TITLE

I Marketing Management

II Human Resource Management

III Financial Management

Revised Curriculum structure and Syllabus of UG B.Com, B.Com CA



PEO

capable of making a positive contribution to the accountancy in public practices,

To be able to pursue research in their chosen field of marketing, finance and HR.


s,


4.PEO4-Possess wide spectrum of managerial skills along with competency building qualities in

specific areas of business studies.

5.PEO5 -Excel in contemporary knowledge of business and developing inclination towards

lifelong learning

B.COM PROGRAMME SPECIFIC OUTCOME-PSO

1. PSO1-To build a strong foundation of knowledge in different areas of Commerce.

2. PSO2-To develop the skill of applying concepts and techniques used in Commerce.

3. PSO3- To develop an attitude for working effectively and efficiently in a business environment.

4. PSO4-. To integrate knowledge, skill and attitude that will sustain an environment of learning

and creativity among the students.

B.COM PROGRAMME OUTCOME-PO

PO1- To train them to communicate commerce by improving their English vocabulary, Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and technology.

PO2- Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for them.

PO3- Elicit views of others, mediate disagreements and help reach conclusions in group settings. Demonstrate empathetic social concern and equity centered national development, and the ability to act with an informed awareness of issues and participate in civic life through volunteering.

PO4- The commerce and finance focused curriculum offers a number of specializations and practical exposures which would equip the student to face the modern-day challenges in commerce and business.

PO5- The all-inclusive outlook of the course offer a number of values based and job oriented courses ensures that students are trained into up-to-date. In advanced accounting courses beyond the introductory level, affective development will also progress to the valuing and organization levels.

PO6- This program could provide Industries, Banking Sectors, Insurance Companies, Financing

companies, Transport Agencies, Warehousing etc., well trained professionals to meet the

requirements.

SCHOOL OF COMMECRE AND BUSINESS MANAGEMENT

B.Com.,

Course Code

20110AEC11/

20111AEC11/

20132AEC11/

20135AEC11

Tami

20111AEC12 English

20161SEC13 Basic Accounting

20161SEC14 Business Environment

20161AEC15 Marketing

20161AEC16 Business Economics



B.Com., - REGULATION 2020

COURSE STRUCTURE

SEMESTER – I

Course Title

THEORY

Tami – I/Advanced English-I/Hindi-I/ French - I

English-I

Basic Accounting

Business Environment

Marketing

Business Economics



L T P C

I 4 0 0 2

4 0 0 2

4 1 0 4

3 1 0 3

3 0 0 3

3 1 3 3

Total 21 3 3 17

AUDIT COURSE


201ACLSUHV


SEMESTER – II


THEORY

20110AEC21/

20111AEC21/

20132AEC21/

20135AEC21






20161SEC26 Business Organization and Management 3 0 0 3



Total 21 3 3 18

AUDIT COURSES



SEMESTER – III


THEORY

20110AEC31/

20132AEC31/

20111AEC31/

20135AEC31






20161AEC36 Essential of Business Communication 2 0 1 3



Total 18 2 6 19

AUDIT COURSE


SEMESTER – IV


THEORY

20110AEC41/

20111AEC41/

20132AEC41/

19135AEC41



20161SEC43 Partnership Account 3 1 2 4





Total 19 2 6 19

AUDIT COURSE



SEMESTER – V


THEORY





20161DSC55- Discipline Specific Elective – I 3 0 1 2



Total 16 4 6 19

AUDIT COURSE


SEMESTER – VI


THEORY


20161SEC62 Entrepreneurship and Small Business Management 3 1 1 5


20161DSC64-- Discipline Specific Elective – II 3 0 2 2

201_ _OEC(2 Digit

Course Name )




Total 16 3 6 23

AUDIT COURSE







V

20161DSC55A

20161DSC55B

Stock Exchange Practice

Cooperative Law and Practice

VI

20161DSC64A

20161DSC64B

Income Tax Law and Practice

Co-Operation Theory

OPEN ELECTIVE


VI

201TAOEC

201ENOEC

201MAOEC

201PHOEC

201CHOEC

201MBOEC

201CSOEC

201CAOEC


Journalism


Instrumentation



Web Technology

E-Learning



I 10 06 - - - 01 17

II 10 07 - - 01 - 18

III 10 07 - - 02 - 19

IV 09 07 - - - 03 19

V - 16 02 - 01 - 19

VI - 16 02 02 - 03 23

Total 39 59 04 02 04 07 115


17110AEC11 Tamil-I 4 0 0 2

ப�� நிகநிைல ப�கைல�கழக�- வ�ல�, த�சா�

பாட �றியா� :

தமி� �த� ப வ�

�தலா� ஆ"�

இ�கால இல�கிய� - ெச�� , சி�கைத , நாடக�, இல�கிய வரலா�

அல� : 1.ெச%&'

1. தா�மானவ �வாமிக - ஆதார �வன� - சித�பர ரகசிய� - 40 அ�க

2. இராமலி�க அ�க - தி�வ� பா - க�ைண வ"#ண$ப� - 40 அ�க

3. கவ"மண" ேதசிக வ"நாயக� ப" ைள - மல�� மாைல�� - 52 அ�க

4. பாரதியா' - �(ைம$ெப# - 40 அ�க

5. பாரதிதாச) - பாரதிதாச) கவ"ைதக ,தமி* இன+ைம , தமி* உண-

அல� : 2. ெச%&':

6 . நாம�க. கவ"ஞ' - தமி* ேத) - தமி* வள'�க சபத� ெச�ேவா� , 40 அ�க

7. ந.ப"0ச1'2தி - வழி2(ைண - கவ"ைத க�ட) , 42 அ�க

8.�ரதா - ேத)மைழ, கல$ைப , 22 அ�க

9. க#ணதாச) - இல�கிய� , ஒ� பாைனய") கைத , 54 அ�க

10. அ$(. ர5மா) - ெசா6த சிற5க , 5$ைபைய கிள�� சிற5க , 80 அ�க

அல5 : 3. சி�கைத :

11. �.ச82திர� - ேவ9. ப:2த பலா

அல� : 4. நாடக� :

12. 5. ெவ. பால�$ப"ரமண"ய) , ெகளதம �2த' (உைரநைட நாடக�)

அல� : 5. இல�கிய வரலா*

13. சி�கைத , �தின�, நாடக� உைரநைட , கவ"ைத , �(�கவ"ைத


20111AEC11 Advanced English-I 4 0 0 2

Aim:

� To improve the knowledge of English

Course Objective:

� To familiarize with the glossary terms, figures of speech

� To enhance vocabulary

� To learn how to edit and proof read

� To know the comparison and contrast and cause and effect forms

� To understand the impact of the speeches of famous people

Course Outcome:

� Develop vocabulary

� Learn to edit and do proof reading

� Read and comprehend literature

UNIT –I

Glossary of grammar terms, Figures of speech

UNIT – II

Foreign words and phrases, British and American Vocabulary

UNIT – III

Comparison and contrast, Cause and effect

UNIT – IV

Editing , Proof reading

UNIT – V

Speeches of famous people:

Mahatma Gandhi-Abraham Lincoln-Swami Vivekananda-John F. Kennedy

Reference book:

Author Title of the book Edition / Year Publisher

Wren and Martin English Grammar 2009 S.Chand& Company Ltd

Meenakshi Raman &

Sangeetha Sharma

Technical

Communication

Second Edition

2011

Oxford University Press

Sudhir Kumar Sharma The World’s Great

Speeches

- Galaxy Publishers


20111AEC12 English-I 4 0 0 2

Aim:

i. To acquaint with learning English through literature

Objective:

ii. To improve English delightfully through simple poems, essays

iii. To throw light on fiction

iv. To read and comprehend literature

Outcome:

v. Read and comprehend literature

vi. Appreciate the different types of poetry and prose

UNIT –I

Because I could not Stop for Death -Emily Dickinson

Stopping by Woods on a Snowy Evening -Robert Frost

UNIT – II

Enterprise -Nissim Ezekiel

Love poem for a wife -A.KRamanujam

UNIT –III

The Art of Reading - Lin Yutang

An Eco-Feminist Vision -ArunaGnanadason

UNIT –IV

The Merchant of Death -Nanda Kishore Mishra & John Kennet

She Spoke for all Nature -Young world ‘The Hindu’

UNIT –V

Oliver Twist -Charles Dickens

Text book:


S.Murugesan/Dr.K.Chellappan The Art of Reading/

Experiencing Poetry

Reprint 2004 Emerald Publishers

SEMESTER-I

PRIST UNIVERSITY, THANJAVUR

B.COM

COURSE CODE COURSE TITLE L T P C

20161SEC13 Basic Accounting

4 1 0 4

AIM

To develop conceptual understanding of the fundamentals of basic accounting system in a business.

OBJECTIVES

I. To process transactions and other events through a book keeping mechanism to prepare final accounts.

II. To impart skills in basic accounting for various kinds of business transactions.

III. To generate basic data for business information.

UNIT – I

Self Study Unit: Introduction – Accounting Concepts and Conventions Book Keeping and Accounting – Accounting Cycle – Objectives and Advantages of Accounting – Journal – Books of Accounts – Format of Journal – Rules of Journalizing.

UNIT – II

Journalizing – Ledger – Subsidiary Books – Trail balance –Rectification of Errors.

UNIT – III

Bills of Exchange – Self balancing – Single Entry System.

UNIT – IV

Final accounts of trading and – Non Trading Concerns.

UNIT – V

Depreciation –Methods Fixed – Diminishing Annuity – Depreciation Fund – Provisions and Reserves- Fire Claims.

OUTCOME

Understanding the fundamental of financial accounting

Develop the modern market economy

Prepare the different kinds of financial statement

Acquire conceptual knowledge of basics of accounting

Identify and analyze the reasons for the difference between cash book and pass book balances

Develop the skill of recording financial transactions and preparation of reports in accordance with GAAP

REFERENCE BOOKS

1. RL.Gupta anb V.K.Gupta – Financial Accounting – Sultan Chand & Sons.

2. S.P.Jain and K.L.Narang – Principles of Accounting – Kalyan Publications.

3. Reddy and Murthy – Financial Accounting – Murgham Publications.

4. Dr.Radha – Financial Accounting – Prasana Publications

SEMESTER-I


B.COM


20161SEC14 Business Environment 3 1 0 3

AIM

Tostudy about the different types of environments which influence a business.

OBJECTIVES

I. To learn the social responsibility of a business.

II. To study about the basic aspects of a business.

III. To highlight the economic and other environments of a business.

UNIT – I

Introduction of Business Environment – Nature and Scope of Business – Characteristics of Business – Objectives of Business – Social Responsibilities of Business – Economic Environment – Social and Cultural Environment.

UNIT – II

Political and Legal Environment – Constitutional Environment in India – Legal Environment – Technological Environment – Socio – Cultural Environment.

UNIT – III

Economic Environment;- Economic Systems – Economics systems – Economic Planning – Economic Policies – Business Cycle – Control of Business – Characteristics of Inflation – Control of inflation

UNIT – IV

Financial Environment and Financial System – What is a Financial System – Importance and Role of Banks in the Economy – Functions of Commercial Banks.

UNIT – V

Environment Analysis and Managerial Development – Techniques of Environmental Analysis – SWOT Analysis – Training and Development of Professional Managers – Management by Objectives – Methods – Advantages of Management Training – Limitations of MBO

OUTCOME

Discuss the supply and demand theory and its impact on insurance

Outline an how entity operate in the Business environment

Explain the legal frame work that regulate the insurance industry

Understand relationship between environment and business; Applying the environmental analysis techniques in practice

Understand Economic, Socio-Cultural and Technological Environment

Know state policies Economic legislations and Economic reforms laid by the government

REFERENCE BOOKS

1. Dr. S.Sankaran – Business Environment

2. Dr. C.B. Gupta – Business Environment

3. Dr. P.K.Ghosh – Business Environment

4. V.Alagappan – Business Environment

5. Dr.D.N.Dwivedi – Business Environment

SEMESTER-I


B.COM


20161AEC15 Marketing 3 0 0 3

AIM

To learn the role of marketing in the modern Society.

OBJECTIVES

I. To understand the concept of marketing in the new millennium.

II. To study the marketing mix by element wise.

III. To grasp the techniques of Marketing Research.

UNIT – I

Self Study Unit: Introduction of Marketing – Definition – Classification of Marketing – Importance of Marketing – Evolution of Marketing Concepts – Marketing Functions – Marketing Mix.

UNIT – II

Market segmentation – Bases – Benefits – Product Policy- Product Planning and Development – Product Life Cycle – Product Mix.

UNIT – III

Pricing – Meaning of Pricing – Importance of Pricing – Objectives of pricing – Kinds of Pricing – Procedure for price determination -Factory affecting Pricing Policy.

UNIT – IV

Sales Promotion – Meaning – Importance of Sales Promotion – Objectives; Advertising – Definition –Objectives – Functions – Importance of Advertising – Advantages and Disadvantages.

UNIT – V

Distribution Channel: Concept – Types of Channels, Factors affecting, choice of distribution channels – Retailers and Wholesalers – Branding and packaging.

OUTCOME

Understand fundamental marketing concepts, theories and principles in areas of marketing policy

Apply the knowledge, concepts, tools necessary to understand challenges

Understand the marketing concepts and its evolution

Analyze the market based on segmentation, targeting and positioning

Know the consumer behavior and their decision making process

Understand the rural markets and the contemporary issues in marketing

Make decisions on product, price , promotion mix and distribution The course helped the students to know the principles and Practices of Marketing Mix

and Marketing Research.

REFERENCE BOOKS

1. Rajan Nair – Marketing Management.

2. Philip Kotler – Principles of Marketing.

3. Varshaney – Marketing Management.

4. Arun Kumar – Marketing.

5. S.Ramesh Kumar – Marketing.

6. P.Saravanavel – Marketing.

SEMESTER-I


B.COM


20161AEC16 Business Economics 3 1 3 3

AIM

To study the fundamental principles of business economics.

OBJECTIVES

I. To apply economic theory and exact procedure to arrive correct business decisions.

II. To study the economic behaviour of business in theory and practice.

UNIT – I

Definition – Methods of Economics – Meaning of Business Economics – Objectives of Business Economics – Nature of Business Economics – Economics Laws – Micro – Macro Economics.

UNIT – II

Demand Analysis – Demand Curves – Elasticity of Demand – Indifference Curves.

UNIT – III

Production Function – Factors of Production – Laws of Return – Cost of Production – Curve - Scale of Production – Economics of Large Scale Production.

UNIT – IV

Cost Concepts- Different cost - Long and short run cost curves – Relationship between costs – Break even analysis.

UNIT – V

Market Structure – Firm – Equilibrium Firm and Industry – Optimum Firm – Pricing – Pricing Under Perfect Competition – Monopoly – Duopoly – Oligopoly.

OUTCOME

Apply the concept of opportunity cost.

Understand the concepts of cost, nature of production and its relationship to Business operations.

Apply Economic theories to business decision

Use the theoretical concept of demand and supply analysis in practice

Understand the cost concepts, theories of profit and business cycles

Use different demand forecasting techniques and apply different pricing techniques in business

Understand the importance of Fiscal policy

REFERENCE BOOKS:

1. K.P.M. Sundaram & EN. Sundaram – Business Economics.

2. S.Sankaran – Business Economics.

3. PN. Reddy& Appanaiyah - Business Economics.



Aim

Course Objectives:

To make the students understand about the democratic rule and parliamentarian administration

To appreciate the salient features of the Indian constitution To know the fundamental rights and constitutional remedies To make familiar with powers and positions of the union executive ,union parliament and the

supreme court

To exercise the adult franchise of voting and appreciate the electoral system of Indian democracy.

Course outcome:

1. Democratic values and citizenship training are gained

2. Awareness on fundamental rights are established

3. The function of union government and state government are learnt 4. The power and functions of the judiciary are learnt thoroughly 5. Appreaciation of democratic parliamentary rule is learnt

Unit I:The making of Indian constitution

The constitution assembly organization –character -work salient features of the constitution- written

and detailed constitution -socialism –secularism-democracy and republic.

Unit II: Fundamental rights and fundamental duties of the citizens

Right of equality -right of freedom- right against exploitation -right to freedom of religion- cultural and

educational rights -right to constitutional remedies -fundamental duties .

Unit III: Directive principles of state policy

Socialistic principles-Gandhi an principles-liberal and general principles -differences between

fundamental rights and directive principles

Unit IV: The union executive, union parliament and Supreme Court

Powers and positions of the president -qualification _method of election of president and vice

president -prime minister -Rajya Sabah -Lok Sabah .the supreme court -high court -functions and position of

supreme court and high court

Unit V: State council -election system and parliamentary democracy in India

State council of ministers -chief minister -election system in India-main features election commission-

features of Indian democracy.

References:

1) Palekar.s.a. Indian constitution government and politics, ABD publications, India

2) Aiyer, alladi krishnaswami, Constitution and fundamental rights 1955.

3) Markandan. k.c.directive Principles in the Indian constitution 1966.

4) Kashyap. Subash c, Our parliament ,National book trust , New Delhi 1989

SEMESTER I

UNIVERSAL HUMAN VALUES


201ACLSUHV Universal Human Values

- - - 2

Aim:

This course aims at making learners conscious about universal human values in an integral manner,

without ignoring other aspects that are needed for learner’s personality development.

Course Objectives :

The present course deals with meaning, purpose and relevance of universal human values and how

to inculcate and practice them consciously to be a good human being and realize one’s potentials.

Course Outcomes : By the end of the course the learners will be able to:

1. Know about universal human values and understand the importance of values in individual, social circles, career path, and national life.

2. Learn from case studies of lives of great and successful people who followed and practiced human values and achieved self-actualisation.

3. Become conscious practitioners of human values.

4. Realize their potential as human beings and conduct themselves properly in the ways of the world.

Unit I

Introduction:What is love? Forms of love for self, parents, family, friend, spouse, community, nation, humanity and other beings, both for living and non-living

• Love and compassion and inter-relatedness

• Love, compassion, empathy, sympathy and non-violence

• Individuals who are remembered in history for practicing compassion and love.

• Narratives and anecdotes from history, literature including local folklore • Practicing love and compassion: What will learners learn gain if they practice love

and compassion? What will learners lose if they don’t practice love and compassion?

• Sharing learner’s individual and/or group experience(s) • Simulated Situations • Case studies

Unit II

• Introduction: What is truth? Universal truth, truth as value, truth as fact (veracity, sincerity, honesty among others)

• Individuals who are remembered in history for practicing this value • Narratives and anecdotes from history, literature including local folklore • Practicing Truth: What will learners learn/gain if they practice truth? What will

learners lose if they don’t practice it?

• Learners’ individual and/or group experience(s)

• Simulated situations • Case studies

Unit III

• Introduction: What is non-violence? Its need. Love, compassion, empathy, sympathy for others as pre-requisites for non-violence

• Ahimsa as non-violence and non-killing

• Individuals and organisations that are known for their commitment to non-

violence

• Narratives and anecdotes about non-violence from history,and literature including local folklore

• Practicing non-violence: What will learners learn/gain if they practice non- violence? What will learners lose if they don’t practice it?

• Sharing learner’s individual and/or group experience(s) about non-violence


Unit IV

• Introduction: What is righteousness?

• Righteousness and dharma, Righteousness and Propriety

• Individuals who are remembered in history for practicing righteousness

• Narratives and anecdotes from history, literature including local folklore • Practicing righteousness: What will learners learn/gain if they practice righteousness?

What will learners lose if they don’t practice it?

• Sharing learners’ individual and/or group experience(s) • Simulated situations • Case studies

Unit V

• Introduction: What is peace? Its need, relation with harmony and balance

• Individuals and organisations that are known for their commitment to peace

• Narratives and Anecdotes about peace from history, and literature including local

folklore

• Practicing peace: What will learners learn/gain if they practice peace? What will learners lose if they don’t practice it?

• Sharing learner’s individual and/or group experience(s) about peace


Unit VI

• Introduction: What is service? Forms of service for self, parents, family, friend, spouse, community, nation, humanity and other beings—living and non-living, persons in distress or disaster.

• Individuals who are remembered in history for practicing this value. • Narratives and anecdotes dealing with instances of service from history, literature

including local folklore • Practicing service: What will learners learn/gain gain if they practice service? What

will learners lose if they don’t practice it?

• Sharing learners’ individual and/or group experience(s) regarding service


Unit VII

• Introduction: What is renunciation? Renunciation and sacrifice. Self-restrain and

Ways of overcoming greed. Renunciation with action as true renunciation

• Individuals who are remembered in history for practicing this value. • Narratives and anecdotes from history and literature,including local folklore about

individuals who are remembered for their sacrifice and renunciation.

• Practicing renunciation and sacrifice: What will learners learn/gain if they practice Renunciation and sacrifice? What will learners lose if they don’t practice it?


SEMESTER II


20110AEC21 Tamil-II 4 0 0 2



தமி� இர"டா� ப வ�


ெச%&' , ப�தி இல�கிய�, சி+றில�கிய� , இல�கிய வரலா*

அல� : 1. ெச%&':

1. தி�ஞானச�ப6த' ேதவார� - ேகாள� பதிக�

2. தி�நா-�கரச' ேதவார� - தன+� 5�6ெதாைக

3. �6தர' ேதவார� - தி�ெநா�2 தா) மைல

4. மாண"�கவாசக' - தி�வாசக� - த�$ெபா) ஊச.

அல� : 2 . ெச%&':

5. 5லேசகரா*வா' - ெப�மா தி�ெமாழி

6. ந�மா*வா' தி�வா� ெமாழி - இர#டா� ப2( - உலகி<5 உபேதச�

7. ஆ#டா - நா0சியா' தி�ெமாழி - தி�மண�கனைவ உைர2த.

8. தி�ம�ைக ஆ*வா' - சிறிய தி�மட.

அல� : 3 . ெச%&':

9 . தி�1ல' - 1)றா� தி�8ைற

10 . 5மர5�பர' - மானா சிய�ைம$ ப" ைள - தமி* வ�ைக$ ப�வ�

11 . தி9=டராச$ப�கவ"ராய' - 5<றால�5றவ>சி - 5ற2தி நா ? வள� =�த.

12 . வ @ரமா8ன+வ' - தி��காவA'� கல�பக�

அல� : 4 . ,தின�

13 . 5.ெவ. பால�$ரமண"ய) - காளவா�

அல� : 5 . இல�கிய வரலா*

14 . ைசவ ைவணவ இல�கிய�க , சி<றில�கிய�க , ( ப B - ப" ைள2தமி* ,- பரண")


20111AEC21 Advanced English-II 4 0 0 2

Aim:


Objective:

� To understand the format of e-mail, fax and memos

� To write itinerary, checklist, invitation, circular, instruction, recommendations

� To understand the impact of the biographies of famous people

Outcome:

Develop technological skill

Able to write in a variety of formats

Read biographies and develop personality

UNIT –I

E-mail, Fax , Memos

UNIT – II

Itinerary, Checklist

UNIT – III

Invitation, Circular

UNIT – IV

Instruction , Recommendations

UNIT – V

Biographies of famous people: Mother Teresa-Madam Curie-Charles Chaplin-Vikram Sarabhai

Text Book


Meenakshi Raman

& Sangeetha

Sharma

Technical Communication 2011 Oxford University Press

Rajendra Pal

&J.S.Korlahalli

Business Communication 2015 Sultan



Aim:

� To acquaint learners with different trends of writing

Objective:

� To acquire language skills through literature

� To enable the students to appreciate literature

� To develop the conversational skills through one act plays

Outcome:

� Appreciate different forms of literature

� Acquire language skills through literature

� Broaden the horizon of knowledge

UNIT – I

Ecology -A.K. Ramanujan

Gift -Alice Walker

The First Meeting -Sujata Bhatt

UNIT –II

Fueled -Marcie Hans

Asleep -Ernst Jandl

Buying and selling -Khalil Gibran

UNIT –III

The End of living and The Beginning of Survival - Chief Seattle

My Wood - E.M.Forster

The Meeting of Races - Rabindranath Tagore

UNIT – IV

The Refugee -K.A. Abbas

I Have a Dream -Martin Luther king

Those People Next Door -A.G. Gardiner

UNIT – V

Marriage is a private Affair -Chinua Achebe

The Fortune Teller -Karel Capek

Proposal -Anton Chekov

Text book:


Gowri Sivaraman Gathered Wisdom Reprint 2010 Emerald Publishers

SEMESTER-II


B.COM



AIM

To learn the accounting mechanism which is necessary for Business Accounting.

OBJECTIVES

I. To ascertain the Profit of Branches & Departments.

II. To learn Hire Purchase and Royalties Accounting.

III. To practice Partnership Accounting.

Unit – I

Self Study Unit: Branch accounts (excluding foreign branches)- Departmental accounts.

Unit – II

Hire purchase accounts-Installment purchase system

Unit – III

Average due date-Royalty

Unit - IV

Consignment-Joint venture

Unit - V

Insurance claims for loss of profits-Insolvency accounts-statement of affairs-Insolvency of individual

only.

OUTCOME

Familiarize the concept of Branch account and its system

Understand the Scope of departmental accounting

Appreciate the need for negotiable instruments and procedure of accounting for bills honoured and dishonoured

Differentiate Trade bills from Accommodation Bills

Understand the concept of Consignment and learn the accounting treatment of the various aspects of consignment

Distinguish Joint Venture and Partnership and to learn the methods of maintaining records under Joint Venture

Understand the meaning and features of Non-Profit Organizations

Learn to prepare Receipts & Payment Account, Income & Expenditure Account and Balance Sheet for Non-Profit Organizations

REFERENCE BOOKS

1. Jain and Narang-Advanced Accountancy

2. A.Arulanandam & rajan-Advanced Accountacy-Himalaya Publishers.

3. Reddy and Murthy-Financial Accounting-Murgham Publications.

4. Dr.Radha-Financial Accounting-Prasana Publications.

SEMESTER-II


B.COM



AIM

To study about the personal values and moral standards and the importance of honesty in business.

OBJECTIVES

I. To clarify what is ethics and what is not ethics in business.

II. To apply the ethical principles in day – to –day business practices.

III. To know the role of various agencies in ensuring the ethics principles and their practices.

IV. To analyze ethical issues in Indian business.

UNIT – I

Ethics – Meaning and definition – Personal Ethics – Professional Ethics – Business Ethics – Value and Ethics in Business – Corporate Governance Ethics – Benefits to Ethics in Work Place

UNIT – II

Corporate Ethics – Investors Rights – Rights of Share Holders – Privileges, Problems and Protection – Guide for Investors.

UNIT – III

Corporate social Responsibility – Scope of Social Responsibility of Business and Corporate Justification – Advantages – Steps to attain Social Responsibility.

UNIT – IV

The Ethics in Consumer Protection – Consumer and Consumer Protection – Parties to Consumer Protection – Consumer Duties and Responsibilities – Consumer Protection Act 1986 –Consumer Protection Act 2002- Prevention of food Adulteration Act 1954.

UNIT – V

Role of various Agencies in Ensuring Ethics in Business – Public Opinion – Auditors – Board of Directors – Media –Advertising – Government Agencies-Judiciary-SEBI

OUTCOME

Understand, and evaluate various organizational influences affecting ethical decisions

Present and analyze ethical and moral issues

Explore ethical theories

Use contemporary and classical frameworks to analyze and suggest resolutions to ethical dilemmas.

Identify and address common ethical issues that arise for individuals, managers, and organizations.

Organize how individual differences and cognitive barriers can influence ethical judgment.

Identify and prioritize personal values and apply those to making ethical decisions.

REFERENCE BOOKS:

1. A.C.Fernanando – Business Ethics –Peason Publications.

2. Biswasth- Ethics and Management and Indian Ethics – Vidya Vikas.

3. Dr.C.B.Gupta- Values and Ethics in Business – Sultan Chands & Sons

4. Dr.G.K.Kapoor and Dr.G.B.Gupta – Business law Ethics and Communication – Sultan Chand & Sons.

5. N.D.Kapoor – law Ethics and Communication – Sultan Chand & Sons.

SEMESTER-II


B.COM



AIM

To include the Knowledge of statistical tools for executives.

OBJECTIVES

(i) To provide the much needed information for various business and policy decision.

(ii) To understand the conceptual and framework and measure of central tendency, dispersion and correlation.

UNIT – I

Classification and Tabulation – graphs and Diagrams – Measures of central tendency – mean, median,

Mode, Geometric mean, harmonic mean.

UNIT –II

Measures of dispersion – Range – Quartile deviation – Standard deviation – Co – Efficient of variation.

UNIT – III

Correlation – Meaning and definition – Co- efficient of correlation – regression equations.

UNIT – IV

Times series – meaning – Business forecasting – Methods of estimating trend – Graphic, semi average, moving

average and least square method.

UNIT - V

Methods of construction of index numbers – Unweighted Aggregate Price Index – Weighted Aggregate Index Numbers – Quantity Index Numbers – Test for Index Numbers – Time Reversal test – Factor reversal Test – Chain base Method – Advantages of Chain base Index Numbers – Cost of living Index Numbers.

OUTCOME

Critically evaluate the underlying assumptions of analysis tools

Solve a range of problems using the techniques covered

Conduct basic statistical analysis of data.

Understand basic statistical concepts such as statistical collection, statistical series, tabular and graphical representation of data

Calculate measures of central tendency, dispersion and asymmetry, correlation and regression analysis

Choose a statistical method for solving practical problems

REFERENCE BOOKS

1. P. Navaneetham – Business mathematics

2. S.P.Gupta – statistical methods

3. C.B. Gupta – statistical methods

SEMESTER-II


B.COM


20161AEC26 Business Organization and Management 3 0 0 3

AIM

To get an idea of the various business organizations and Management functioning in India.

OBJECTIVES

I. To study the nature and scope of various business organizations and Management.

II. To understand the different characteristics of various business organizations and features of Management.

UNIT – I

Business Organization – Forms of Organization – Choice of a Suitable form sole Trader – Partnership – Joint Hindu Family - Joint Stock Company.

UNIT – II

Location of Business Organization – Plant Layout – Problems relating to the establishment of New Business – Facilities for Promotion of Industrial Enterprises in India.

UNIT – III

Industrial Policy in India – Industrial Licensing Policy – New Economic Policy – Globalization.

UNIT – IV

Business Management – Management & Administration – Contribution by Taylor and Hentry & Peter Drucker – Planning Process – Kinds of Planning – Objectives – Advantages & Limitations – Management by Objectives.

UNIT – V

Organizing process – Features – Structure – Different Forms – Departmentation, Delegation and Decentralization – Staffing – Manpower Planning – Directing and Co-Ordination: Principles – Elements – Controlling –Steps.

OUTCOME

Understand the dynamics of marketing in business

Ability and confidence to tackle common practical financial problems of business.

Understand the scope of Business, and its importance.

Identify different forms of business organizations viz; Sole Proprietorship, Partnership, Joint Hindu Family Business & Co-operative Organizations.

Understand a Joint Stock Company and various formalities to promote a Company

Learn various sources Industrial Financial resources and the means to raise them

REFERENCE BOOKS:

1. Dinker Pagare – Business Organization Management

2. C.B.Gupta – Business Organization and Management.

3. Dr.G.L.Tayal – Modern Business Organization.

4. Y.K.Bhushan – Sultan Chand& Sons Fundamentals of Business Organization and Management.

SEMESTER II

COMMUNICATION SKILLS



Aim:

Course Objectives:

This course has been developed with the following objectives:

1. Identify common communication problems that may be holding learners back

2. Identify what their non-verbal messages are communicating to others 3. Understand role of communication in teaching-learning process 4. Learning to communicate through the digital media

5. Understand the importance of empathetic listening

6. Explore communication beyond language.

Course Outcome:

By the end of this program, participants should have a clear understanding of what good

communication skills are and what they can do to improve their abilities.

Unit I

• Techniques of effective listening

• Listening and comprehension

• Probing questions • Barriers to listening

Unit II

• Pronunciation • Enunciation • Vocabulary • Fluency • Common Errors

Unit III

• Techniques of effective reading

• Gathering ideas and information from a given text

i. Identify the main claim of the text

ii. Identify the purpose of the text

iii. Identify the context of the text

iv. Identify the concepts mentioned

• Evaluating these ideas and information

i. Identify the arguments employed in the text

ii. Identify the theories employed or assumed in the text • Interpret the text

i. To understand what a text says

ii. To understand what a text does

iii. To understand what a text means

Unit IV

• Clearly state the claims

• Avoid ambiguity, vagueness, unwanted generalizations and oversimplification of

issues

• Provide background information

• Effectively argue the claim • Provide evidence for the claims

• Use examples to explain concepts

• Follow convention • Be properly sequenced

• Use proper signposting techniques

• Be well structured i. Well-knit logical sequence ii. Narrative sequence

iii. Category groupings • Different modes of Writing-

i. E-mails ii. Proposal writing for Higher Studies

iii. Recording the proceedings of meetings

iv. Any other mode of writing relevant for learners

Unit V

• Role of Digital literacy in professional life

• Trends and opportunities in using digital technology in the workplace • Internet Basics

• Introduction to MS Office tools i. Paint ii. Office

iii. Excel iv. Power point

Unit VI

• Introduction to social media websites

• Advantages of social media

• Ethics and etiquettes of social media

• How to use Google search better

• Effective ways of using Social Media

• Introduction to l Marketing

Unit VII

• Meaning of non-verbal communication

• Introduction to modes of non-verbal communication

• Breaking the misbeliefs • Open and Closed Body language

• Eye Contact and Facial Expression

• Hand Gestures • Do's and Don'ts • Learning from experts • Activities-Based Learning

Reference: 1. Sen Madhucchanda (2010), An Introduction to Critical Thinking, Pearson,Delhi

2. Silvia P. J. (2007), How to Read a Lot, American Psychological Association, Washington DC

SEMESTER – III


20110AEC31 Tamil-III 4 0 0 2


பாட �றியா�

தமி� ./றா� ப வ�

இர"டா� ஆ"�

ெச%&' , கா ப�ய0க' இல�கிய வரலா*

ெச%&'

அல� : 1

1. சில$பதிகார� - மைனயற� ப?2த காைத

2. மண"ேமகைல - ஆதிைர ப"0ைசய" ட காைத

3. சீவக சி6தாமண" - வ"மைலயா' இல�பக�

அல� :2

4. ெப9ய�ராண� - இைளயா) 5�மாற நாயனா' �ராண�

5. க�பராமாயண� - ைகேகய" I*வ"ைன$ படல�

அல� :3

6. சீறா$�ராண� - நப" அவதார$ படல� - 24 வ9க

7. ேத�பாவண" - வாம) ஆ சி படல� - 8த. 5 பாட.க

அல� :4

8. நளெவ#பா - �ய�வர கா#ட� (20 - 51)

அல� . 5 : இல�கிய வரலா*

9. கா$ப"ய�க , ஐ>சி� கா$ப"ய�க , �ராண�க , இதிகாச�க


20111AEC31 Advanced English-III 4 0 0 2

Aim:


Course Objective:

� To familiarize with the organs of speech and the description and classification of speech sounds

� To understand consonant cluster, syllable, word accent and intonation.

� To know how to interpret graphics

� To write slogans and advertisements

Course Outcome:

Understand phonetics

Develop writing skill

Able to develop creative writing

UNIT –I

The organs of speech, Classification of speech sounds, Vowels and Diphthongs

UNIT –II

Consonants, Consonant cluster

UNIT – III

Syllable, Word accent, Intonation

UNIT – IV

Idiom, Interpretation of graphics

UNIT – V

Slogan writing, Writing advertisement

REFERENCE BOOKS:


T.B. Balasubramaniyan A text book of Phonetics for

Indian Students

Reprint 2008 Macmillian

Meenakshi Sharma &

Sangeetha Sharma




Aim:

� To acquaint with learning English through literature

Course Objective:

� To sensitize language use through prescribed text

� To develop the conversational skills through one act plays

Course Outcome:

� Appreciate different types of prose

� Develop the conversational skills through one act plays

� Enhance the skill of making grammatically correct sentences.

UNIT – 1

The Doctor’s World - R.K. Narayan

The Postmaster - Rabindranath Tagore

Princess September - E.Somerest Maugham

UNIT – II

The Price of Flowers -Prabhat Kumar Mukhopadhyay

The Open Window -Saki

The Model Millionaire -Oscar Wilde

UNIT –III

My Brother My Brother - Norah Burke

Uneasy Home Coming - Will F. Jenkins

Resignation - Premchand

UNIT –IV

The Referee -W.H. Andrews & Geoffrey Dreamer

The Case of the Stolen Diamonds -Farrell Mitchell

UNIT – V

The Dear Departed -Stanley Houghton

The Princess and the Wood Cutter -Alan Alexander Milne

Text book:


SteuartH.King Nine Short Stories Reprint 2001 Blackie Books

T.Prabhakar One – Act Play Emerald

SEMESTER-III


B.COM



AIM

To ascertain the costs of products manufactured or services rendered and exercising control over the expenditure.

OBJECTIVES

I. To know the cost of each process and each element.

II. To serve management in the execution of policies according to the situations.

UNIT – I

Cost accounting definitions – Functions, Importance, Advantages andLimitations – Relationship between cost and Financial Accounting – Installation ofcosting system – Cost Unit and Cost Centre – Elements of Cost – Cost sheet – Tender and quotation.

UNIT – II

Materials cost control – Material Purchases – Storage of Material – Variouslevels of Stock – Pricing of Materials Issues.

UNIT – III

Labour Cost Control – Piece and Time Rates – Incentive Plans – Labourturnover – Idle time – Overheads – Allocation – Apportionment – Re Apportionment

and Absorption.

UNIT - IV

Process Costing (Excluding Inter Process, Equivalent Production – By product– Joint product) and – Operating Costing.

UNIT - V

Contract Costing – Reconciliation of Cost and Financial Accounting.

OUTCOME:

Understand various costing systems and management systems

Analyze and provide recommendations to improve the operations of organizations

Imbibe conceptual knowledge of cost accounting.

Understand the significance of cost accounting in the modern economic environment

Select the costs according to their impact on business

Apply cost accounting methods to evaluate and project business performance

REFERENCE BOOKS

1. Palekhar & PattanShetty – Costing.

2. Jain & Narang – Cost Accounting.

3. S.P.Iyengar – Cost Accounting.

4. Ahuja & Others – Cost Accounting.

5. R.Srinivasan & R.Ramachandran – Cost Accounting.

SEMESTER-III


B.COM



AIM

To provide a comprehensive view of Banking Services to know the application of Banking Theory Law

and Practice.

OBJECTIVES

I. To highlight the functions and services of a modern bank.

II. To understand the relationship between banker and customer.

III. To learn law relating to Negotiable Instruments, Securities and Advances.

UNIT – I

Bank and Banking – Role and importance of Banking – Classification of Commercial Banks – Functions of

commercial Banks – Investment Policy of a Commercial Bank – Functions of RBI.

UNIT – II

E – Banking – Forms of E- Banking Automatic Teller Machine (ATMS) – Credit Cards, Debit Cards – Types

of Credit Cards – Types of Bank Accounts – Types of Deposits – Electronic Funds Transfer.

UNIT – III

Special Types of Bank customers – The Paying Banker – The Collecting Banker.

UNIT – IV

Negotiable Instruments – Characteristics – Parties to Negotiable Instruments – Endorsement – Types of

Endorsement.

UNIT – V

Bills of exchange and Promissory notes – Cheques and Bank Drafts Crossing of Cheques.

OUTCOME:

Understanding of Banking Channels and Payments

Practices on Banking Technology

Understanding of Core Banking

To gather knowledge on banking and financial system in India

Understand better customer relationship

To create awareness about modern banking services like e-banking, m-banking and internet banking

REFERENCE BOOKS

1. B.S.Raman - Banking, Theory, Law and Practice

2. S.M. Sundaram - Banking Theory Law and Practice

3. Varshney and Sundaram - A Text Book on Banking Theory Law Practice

4. K.P.M.Sundaram - Banking Theory Law and Practice

SEMESTER-III


B.COM



AIM:

To know the various principles of commercial laws.

OBJECTIVIES:

I. To study the nature and scope of the Indian Contract Act.

II. To learn other business related laws and rules.

UNIT – I

Nature and Sources of law – Law of contracts – Essentials of valid contract – Classification of contracts

UNIT – II

Offer and acceptance – consideration – capacity to contract – Free consent Legality of object

UNIT – III

Performance of contracts – Discharge of contract – Remedies for breach of contract – Quasi contracts

UNIT – IV

Contracts of agency – Different classes of agents – creation of agency – Rights and duties of an agent – scope of agents authority – Liability of principles to third parties – Personal liability of agent – Bailment and pledge.

UNIT – V

Contract of Indemnity and guarantee – Rights of Indemnity holder – Rights of surety – Nature and extent of surety’s liabilities

OUTCOME:

Explain the concepts in business laws with respect to foreign trade

Apply the global business laws to current business environment

Demonstrate an understanding of the Legal Environment of Business.

Communicate effectively using standard business and legal terminology.

Demonstrate recognition of the requirements of the contract agreement

Identify contract remedies

understand the various provisions of Company Law

REFERENCE BOOKS

1. N.D.Kapoor – Elements of commercial law.

2. M.C. Shukla – Mercantile law.

3. P.P.S. Gogna – A Text book of Business Law.

4. S.N.Maheswari – Mercantile law.

SEMESTER-III


B.COM


20161AEC36 Essentials of Business Communication 2 0 1 3

AIM

To master the art of communication in the business matters effectively.

OBJECTIVES

I. To learn and write various types of business letters.

II. To identify the critical communication points.

III. To keep the business communication as evidences for future references.

UNIT – I Introduction to Business Communication

Introduction, Definitions, Basic forms of communication -Communication process- Effective

communication - Development of positive personal attitudes - Types of Communication – Media – Barriers to

Communication – Principles of Effective Communication.

UNIT – II - Writing Skills drafting of business letters

Correspondence – Norms for Business Letters – Letter for different kinds of situations – Personalized

stand letters, enquiries, customers’ complaints, collection letters – Sales promotion letters, Application letters-

office memorandum - Memo formats - Applications for Job- Enquiry letter - Request letter - Report writing -

Unit III Communication Skills

Non-verbal communication – Personal Appearance Posture – Body Language – Use of Charts, Diagrams

& Tables – Visual & Audio Visual Aids for communication – Dyadic communication : Face to Face Communication

– Telephonic Conversation. Listening: Meaning, Importance, Types of listening, Tips for effective listening,

Barriers for listening

Unit IV Report Writing

Report Writing – Structure of Reports – Long & Short Reports – Formal & Informal Reports – Writing

Research Reports, Technical Reports – Norms for including Exhibits & Appendices.

Unit V

Conducting Meetings : Procedure – Preparing agenda, Minutes and Resolutions Conducting Seminars &

Conferences : Procedure of Regulating Speech Evaluating Oral Presentation – Group Discussion : Drafting Speech

– Negotiation Skills.

OUTCOME:

Identify ethical, legal, cultural, and global issues affecting business communication.

Utilize analytical and problem solving skills appropriate to business communication.

Effective business writing

Research approaches and information collection.

Developing and delivering effective presentations

Effective interpersonal communications

Skills that maximize team effectiveness.

Good time management.

REFERENCE BOOKS

1. Rajendrapal and Korlahalli - Business Communication

2. M.S.Ramesh and Pattenshetty - Effective Business English & Correspondence

3. Sharma and Krishnamohan - Report writing Business Correspondence

4. Business communication – PC Bhatia – Ane books Pvt ltd., - www.anebooks.com.

5. Business communication, principles and methods and Techniques – Nirmal singh, Deep and Deep

publications Pvt Ltd., - www.ddpbooks.com

6. Business communication – Sathya swaroop Debaish Bhagabandas – PHI learning private ltd.,

7. Business communication – Meenakshi Raman, Prakash singh, Oxford university press 5. Foundations of

Business communication, India Edition – Dona. J. Young Tata mcgraw – Hill.

SEMESTER-III


B.COM



AIM

To create a basic appreciation towards research process and awareness of various research publications.

OBJECTIVES

I. To understand the steps in research process and the suitable methods.

II. To identify various research communications and their salient features.

III. To carry out basic literature survey using the common data-bases.

PREREQUISITES:

Basic computer skills for working in window-environment & Conceptual knowledge on basic matrices.

UNIT – I

Research in Management : An Introduction – Definition, meaning and nature – Scope and objects of Research. Types of Research.

UNIT – II

Research Design – Defining Research Problem and Formulation Of Hypothesis – Experimental Designs – Sampling and types of sampling.

UNIT – III

Research Process – Steps in the process of Research, Data Collection and Measurement: Sources of Secondary data – Methods of Primary data collection – Questionnaire Construction.

UNIT – IV

Data presentation and Analysis – Data Processing – Methods of Statistical analysis and interpretation of Data – Testing of Hypothesis and theory of inference –Correlation and Regression analysis.

UNIT – V

Report writing and Presentation – Steps in Report writing – Types of reports – Formats of Reports – Presentation of a Report.

OUTCOME:

Able to carry out independent literature survey corresponding to the specific publication type and assess basic literary research tools.

Familiarize participants with basic of research and the research process.

Enable the participants in conducting research work and formulating research synopsis and report.

Develop understanding on various kinds of research, objectives of doing research, research process, research designs and sampling.

Have basic knowledge on qualitative research techniques

Have adequate knowledge on measurement & scaling techniques as well as the quantitative data analysis

Have basic awareness of data analysis-and hypothesis testing procedures

REFERENCE BOOKS




SEMESTER III



201ACLSOAN OFFICE AUTOMATION - - - 2

Aim:

Course Objectives : To provide an in-depth training in the use of office automation, internet and internet tools. The course

also helps the candidates to get acquainted with IT.

Course Outcomes:

After completion of the course, students would be able to documents, spreadsheets, make small presentations

and would be acquainted with the internet.

UNIT I

Knowing the basics of Computers

UNIT II

Word Processing (MS word)

UNIT III

Spread Sheet (MS XL)

UNIT IV

Presentation (MS Power Point)

UNIT V

Communicating with Internet

Reference:

1. Fundamentals of computers - V.Rajaraman - Prentice- Hall of India

2. Microsoft Office 2007 Bible - John Walkenbach, Herb Tyson, Faithe Wempen, cary N. Prague,Michael R

groh, Peter G.Aitken, and Lisa a.Bucki -Wiley India pvt. ltd.

3. Introduction to Information Technology - Alexis Leon, Mathews Leon, and Leena Leon, Vijay Nicole Imprints

Pvt. Ltd., 2013.

4. Computer Fundamentals - P. K. Sinha Publisher: BPB Publications

5. https://en.wikipedia.org

6. https://wiki.openoffice.org/wiki/Documentation

7. http://windows.microsoft.com/en-in/windows/windows-basics-all-topics

SEMESTER – IV


19110AEC41 Tamil-IV 4 0 0 2



தமி�.

நா/கா� ப வ�


ெச%&' , ச0க இல�கிய�, அற இல�கிய� , ெச�ெமாழி , இல�கிய வரலா*

அல� . 1 : ப"ைடய இல�கிய� - ந+றிைண;

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3. ம�த� - தைலவ" =<� - பாட. எ#. 181

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அல� . 2 : கலி2ெதாைக

1 . பாைல - பாட. எ#. 2

2. 5றி>சி - பாட. எ#. 37

அகநா5*

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2. ம�த� - பாட. எ#. 6

,றநா5*

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2.

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(ெமாழி - வ"ள�க� , ெமாழி�5?�ப�க , ௨லக0 ெச�ெமாழிக , இ6திய0

ெச�ெமாழிக , ெச�ெமாழி2 த5திக , வைரயைறக , வா:� தமி* ெச�ெமாழி, ெதா)ைம , தமிழி) சிற$�க , தமி* ெச�ெமாழி N.க )


ச�க இல�கிய�க , பதிென#கீ*�கண�5 N.க .


20111AEC41 Advanced English-IV 4 0 0 2

Aim:


Objective:

� To familiarize with the objectives and types of interview

� To know the types of questions and answering techniques

� To prepare reviews and proposals

� To learn the grammatical forms

� To understand the meaning of a poem and write the content

� To write for and against a topic

� To draw a flowchart

� To write definitions

Outcome:

Develop writing skill Comprehend and describe poems

Learn interviewing skills UNIT –I

Interviews

Objectives, types, ten success factors, ten failure factors - Planning and preparation –Presentation– Type of

questions – Answering techniques.

UNIT – II

Flowchart, Proposals

UNIT – III

Discourse markers, Review

UNIT IV

Grammatical forms, Paraphrasing

UNIT –V

Definition, Writing for and against a topic.

REFERENCE BOOKS:


Rajendra Pal &

J.S Korlahalli

Essentials of Business

Communication

2015 Sultan Chand & Sons

Meenakshi Raman &

Sangeetha Sharma


Wren & Martin English Grammar &

Composition

2009 S.Chand



Aim:

� To learn English through literature

Course Objective:

� To explore learners to the standard literary texts

� To impart wisdom through morally sound poems and essays

� To introduce Shakespeare to non-literature students

Course Outcome:

� Improve their ability to read and understand them

� Know the genius of Shakespeare

� Express one’s views in writing

UNIT –I

My Last Duchess -Robert Browning

The Toys -Coventry Patmore

I, too -Langston Hughes

UNIT –II

How to be a Doctor -Stephen Leacock

My Visions for India -A.P.J. Abdul Kalam

Woman, not the weaker sex -M.K. Gandhi

UNIT –III

The Best Investment I ever made-A.J.Cronin

The Verger -W.S Maugham

A Willing Slave -R.K.Narayan

UNIT –IV

Macbeth, As You Like It

UNIT –V

Henry IV, Tempest

Text book:


Devaraj English for Enrichment 2012 Emerald Publishers

Board of Editors Selected Scenes from Shakespeare Book

I & II

2012 Emerald Publishers

SEMESTER -IV


B.COM


20161SEC43 Partnership Accounts 3 1 2 4

AIM:

The purpose of accounting is to accumulate and report on financial information about the performance,

financial position, and cash flows of a business. This information is then used to reach decisions about how to

manage the business, or invest in it, or lend money to it.

OBJECTIVES:

I. To understand the general characteristics of a partnership and the importance of each one.

II. To calculate the division of profits, prepare the proper journal entries, and prepare the financial statements for a partnership.

III. To calculate and prepare the journal entries for the sale of a partnership interest, the withdrawal of a partner, and the addition of a partner.

IV. Unit - I

Partnership - Meaning, Partnership Deed, Capital Accounts. Accounting Treatment -

Distribution of Profits- Interest on Partner’s Loans - Interest on Capital and Drawings – Salary and Commission of

Partner- P&L Appropriation Account- Capital Accounts of partners – Fixed– Fluctuating- Past Adjustment and

guarantee.

Unit – II

Admission of Partner, Calculation of Profit sharing ratio- Revaluation of assets and

Liabilities- Treatment of Goodwill- Adjustments in Partners’ capital Accounts - Revaluation of Assets and

Liabilities-Accumulated Profits and Losses,-Partner’s Capital Accounts and Balance Sheet.

Unit -III

Retirement of a Partner-calculation of gaining ratio- Treatment of goodwill- Revaluation

Of assets and liabilities-Accumulated reserves and profits- Adjustments regarding partner’s Capital Account-

Calculation of profit up to the date of death of a partner- Preparation of Capital Accounts and Balance Sheet.

Unit -IV

Dissolution of partnership firm- Realisation of asset and making payment of Liabilities-

Treatment of unrecorded Assets and Liabilities- Preparation of Realisation Accounts - Partner’s Capital Accounts

and Bank Accounts –Insolvency of a partner- Garner vs Murray-insolvency of all partners- Piece-meal

distribution - Proportionate capital – Maximum possible loss.

Unit - V

Amalgamation of firms – Computation of purchase consideration - Conversion of sale of

a partnership firm to a company.

OUTCOMES:

Understand the concept of partnership

Understand the journal entries for the formation of partnership

Familiarize the concept of Branch account and its system

Understand the Scope of departmental accounting

Introduce the system of Hire Purchasing

Understand partnership account from admission to dissolution

Text and Reference Books (Latest revised edition only)

1. Financial Accounting by T.S. Reddy and A.Murthy, Margham Publications, Chennai.

2. Modern Accountancy by A Mukherjee and M Hanif TMH Publishing company –New

Delhi

3. Financial Accounting by Dr. S.N. Maheswari, Vikas Publishing House, New Delhi.

4. Advanced Accounting by Grewal and Shukla, S.Chand Publishers, New Delhi.

5. Introduction to Accounting by P.C. Tulasian, Pearson Editions,

6. Financial Accounting by Jain &Narang. Kalyani Publishers, Chennai.

SEMESTER


B.COM



AIM:

To know the role of advertising and salesmanship in the marketing strategy.

OBJECTIVES:

I. To understand the decision process in advertising management.

II. To examine the role of sales person in the present marketing management.

UNIT – I

Meaning, Objectives of promotion – Kinds of promotion, Approaches to – Promotion – Method of Promotion – Factors affecting promotional mix, Optimum promotional mix.

UNIT – II

Advertising – Meaning, Objective, Kinds and significance – Is advertising wasteful? - Scientific advertising – Characteristics of a good advertisement copy

UNIT – III

Media of advertising - choice of advertising media – Advertising Budget – Measuring the effectiveness of advertising

UNIT – IV

Personal Selling – Meaning and importance, kinds of salesmanship, Sales force management, Characteristic of a successful salesperson, Selection Training and remuneration of salesman

UNIT – V

Management of sales promotion, meaning and functions, consumer sales promotion Retail Store sales promotion, Sales promotion at salesman’s level – Problems in sales promotion

OUTCOME:

Understand the key principles and tools of integrated marketing communication

Explain the environmental factors which influence consumer and organizational decision

Identify the elements of the communication process between buyers and sellers in business. making process

Identify the marketing mix components in relation to market segmentation

Outline a marketing plan

Utilize marketing research techniques to resolve into competitive marketing decisions.

REFERENCE BOOKS

1. Dawar, Rustom S.Modern - Marketing in Indian Context.

2. Marketing Management – Rajan Nair

3. Neelamegam S. – Marketing Management in Indian Economy

4. Pillai and Bagavathi – Modern Marketing

5. Chunawalla – Advertising Theory and Practice

6. Rathor – Advertising Management

SEMESTER -IV


B.COM



AIM:

To understand all the important aspects of company management and secretarial practice, right from

the incorporation of a company to its winding up.

OBJECTIVES:

I. To study the laws, practices and procedure related to company secretarial work.

II. To focus on the role of the company secretary.

UNIT – I

Companies Act – Definition of company – formation – kinds – incorporation – characteristics of company – memorandum of association – alteration – duties of secretary regarding the above.

UNIT – II

Articles of association – contents – alteration – Prospectus – Statement in lieu of prospectus – Shares – Kinds – allotment – minimum subscription – transfer and transmission of shares – Share warrant – Share certificate – Secretarial duties regarding the above.

UNIT – III

Types of secretary – Qualification – appointment - functions – Legal position – Rights – Duties – Liabilities

UNIT – IV

Directors – Rights – Duties – Powers – Shares qualification – Liabilities.

UNIT – V

Communication pertaining to meetings – Preparation of notices – Agenda – Proxies – Motions – Resolutions – Minutes – Duties of the chairman of the meeting.

OUTCOME:

Get a basic understanding of different type of meeting of board of directors.

Use international trade terms and concepts when communicating.

Demonstrate comprehensive knowledge and understanding of social and economic policy considerations arising in this area.

Understanding of those areas of company law identified in the indicative syllabus above and form a critical judgement on areas of controversy within the topics studied;

Read and study primary and secondary sources of company law, with minimal staff guidance; critically analyse, interpret, evaluate and synthesise information from a variety of sources

Identify sources for research and further develop a strategy for research using standard and electronic research tools

REFERENCE BOOKS

1. N.D.Kapoor - Company Law & Secretarial Practice

2. Shukla and Gulshan – Company Secretarial Practice

3. Tandon – Company Secretary Practice

4. P.K.Ghosh – Company Secretarial Practice

SEMESTER -IV


B.COM



AIM:

To keep in view for the benefit of students of job oriented courses as well as supervision.

OBJECTIVES:

I. To throw light on the basic principles and functions of office management.

II. To highlight the management functions of planning, communication, control and their applications to the modern office management.

UNIT – I

Office Management – Office Manager and his job – Office Environment

UNIT – II

Location – Planning and layout of accommodation – Office system routine

UNIT – III

Records management, filing – Form Design – Control Office Stationery & Supplies

UNIT – IV

Office correspondence and mail – Communication system – Office and Management Cost reduction and

cost control

UNIT – V

Mailing services, inward and outward mail

OUTCOME:

To make them understand office management and duties of an office manager

To give an idea about proper filing and indexing of office documents

To understand the principles of record management and different types of records in business organization

To enable them to aware about safety hazardous and steps to improve office safety

To introduce different measures of office work

The course helped the students to know the importance of Office Management in the present competitive world.

REFERENCE BOOKS

1. G.P.Tarry - Office Management and Control

2. Lettingwell & Rokingson - Tax Book of Office Management

3. S.P.Arora - Office organization & Management

4. E.P.Strong - Increasing office productivity

5. R.K.Ghoush - Office Management



Aims:

UNIT-I

The Multidisciplinary Nature of Environmental Studies – Definition, Scope and Importance – Need for Public awareness- natural Resources: Renewable and Non – Renewable Resources- Forest Resources – Water Resources- Mineral Resources- Food Resources – Energy Resources – Land Resources.

UNIT – II

Ecosystems- Concept of an ecosystem – Structure and function of an ecosystem – Producers, consumers and decomposers – Energy flow in the ecosystem – Ecological succession- Food chains, food webs and ecological pyramids – Types of ecosystem – Forest ecosystem – Greenland ecosystem – Desert ecosystem – Aquatic ecosystems.

UNIT –III

Biodiversity and its Conservation – Definition- Genetic, Species and ecosystem diversity – Bio geographical classification of India – Values of biodiversity – Biodiversity at global, National and local levels – India as a mega – diversity nation – Hot-spots of biodiversity- Threats to biodiversity – Endangered and endemic species of India – Conversation of biodiversity.

UNIT-IV

Environmental Pollution – Definition – Air Pollution – Water pollution –Soil Pollution- Marine Pollution- Noise Pollution –Thermal Pollution – Nuclear hazards –Solid waste Management –Role of an individual in prevention of pollution – Disaster management.

UNIT-V

Social Issues and the Environment – From Unsustainable to Sustainable development- Urban problems related to energy –Water conservation, rain water harvesting, watershed management- Environmental Ethics – Climate change greenhouse effect and global warming – Ozone depletion –Waste land reclamation –Consumerism and waste products –Environmental Legislation –Issues involved in enforcement of environmental legislation – Public awareness- Human population and the environment.

OUTCOME:

Master core concepts and methods from ecological and physical sciences and their application in

environmental problem solving.

Master core concepts and methods from economic, political, and social analysis as they pertain to the

design and evaluation of environmental policies and institutions.

Appreciate the ethical, cross-cultural, and historical context of environmental issues and the links

between human and natural systems.

Understand the transnational character of environmental problems and ways of addressing them,

including interactions across local to global scales.

Apply systems concepts and methodologies to analyze and understand interactions between social and

environmental processes.

Reflect critically about their roles and identities as citizens, consumers and environmental actors in a

complex, interconnected world.

Demonstrate proficiency in quantitative methods, qualitative analysis, critical thinking, and written and

oral communication needed to conduct high-level work as interdisciplinary scholars and/or practitioners.

TEXT BOOK:

‘ENVIRONMENTAL STUDIES’, K.Kumarasamy, A.Alagappa Moses, M.vasanthy.

SEMESTER IV



Aim: The aim of the course cultivating and nurturing the innate leadership skills of the youth so that they may

transform these challenges into opportunities and become torchbearers of the future by developing creative

solutions.

Course Objective:

The Module is designed to:

Help students to develop essential skills to influence and motivate others

Inculcate emotional and social intelligence, and integrative thinking for effective leadership

Create and maintain an effective and motivated team to work for the society Nurture a creative and entrepreneurial mindset

Make students understand the personal values and apply ethical principles in professional and social contexts.

Course Outcomes :

Upon completion of the course, students will be able to:

1. Examine various leadership models and understand/assess their skills, strengths and abilities that affect their own leadership style and can create their leadership vision

2. Learn and demonstrate a set of practical skills such as time management, self management, handling conflicts, team leadership, etc.

3. Understand the basics of entrepreneurship and develop business plans

4. Apply the design thinking approach to leadership

5. Appreciate the importance of ethics and moral values for making of a balanced personality.

UNIT I- Leadership Skills

a. Understanding Leadership and its Importance • What is leadership?

• Why Leadership required?

• Whom do you consider as an ideal leader?

b. Traits and Models of Leadership • Are leaders born or made?

• Key characteristics of an effective leader

• Leadership styles • Perspectives of different leaders

c. Basic Leadership Skills • Motivation

• Team work • Negotiation • Networking

UNIT II - Managerial Skills

a. Basic Managerial Skills • Planning for effective management

• How to organise teams?

• Recruiting and retaining talent

• Delegation of tasks • Learn to coordinate • Conflict management

b. Self Management Skills • Understanding self concept

• Developing self-awareness

• Self-examination • Self-regulation

UNIT III - Entrepreneurial Skills

a. Basics of Entrepreneurship • Meaning of entrepreneurship

• Classification and types of entrepreneurship

• Traits and competencies of entrepreneur

b. Creating Business Plan • Problem identification and idea generation

• Idea validation • Pitch making

UNIT IV - Innovative Leadership and Design Thinking

a. Innovative Leadership

• Concept of emotional and social intelligence

• Synthesis of human and artificial intelligence

• Why does culture matter for today's global leaders

b. Design Thinking

• What is design thinking? • Key elements of design thinking:

- Discovery - Interpretation

- Ideation - Experimentation - Evolution.

• How to transform challenges into opportunities?

• How to develop human-centric solutions for creating social good?

UNIT V- Ethics and Integrity

a. Learning through Biographies

• What makes an individual great?

• Understanding the persona of a leader for deriving holistic inspiration • Drawing insights for leadership

• How leaders sail through difficult situations?

b. Ethics and Conduct • Importance of ethics • Ethical decision making • Personal and professional moral codes of conduct

• Creating a harmonious life

Bibliography and Suggested Readings :

Books

• Ashokan, M. S. (2015). Karmayogi: A Bbiography of E. Sreedharan. Penguin, UK. • Brown, T. (2012). Change by Design. Harper Business • Elkington, J., & Hartigan, P. (2008). The Power of Unreasonable People: How Social

Entrepreneurs Create Markets that Change the World. Harvard Business Press.

• Goleman D. (1995). Emotional Intelligence. Bloomsbury Publishing India Private Limited

• Kalam A. A. (2003). Ignited Minds: Unleashing the Power within India. Penguin Books India

• Kelly T., Kelly D. (2014). Creative Confidence: Unleashing the Creative Potential Within Us All. William Collins

• Kurien V., & Salve G. (2012). I Too Had a Dream. Roli Books Private Limited • Livermore D. A. (2010). Leading with cultural intelligence: The New Secret to

Success. New York: American Management Association

• McCormack M. H. (1986). What They Don’t Teach You at Harvard Business School: Notes From A Street-Smart Executive. RHUS

• O'Toole J. (2019) The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good. Harpercollins

• Sinek S. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. Penguin

• Sternberg R. J., Sternberg R. J., & Baltes P. B. (Eds.). (2004). International Handbook of Intelligence. Cambridge University Press.

E-Resources

• Fries, K. (2019). 8 Essential Qualities That Define Great Leadership. Forbes. Retrieved 2019- 02-15 from https://www.forbes.com/sites/kimberlyfries/2018/02/08/8-essential- qualities-that-define-great-leadership/#452ecc963b63.

• How to Build Your Creative Confidence, Ted Talk by David Kelly - https://www.ted. com/talks/david_kelley_how_to_build_your_creative_confidence

• India’s Hidden Hot Beds of Invention Ted Talk by Anil Gupta - https://www.ted.com/ talks/anil_gupta_india_s_hidden_hotbeds_of_invention

• Knowledge@Wharton Interviews Former Indian President APJ Abdul Kalam - . "A Leader Should Know How to Manage Failure" https://www.youtube.com/

watch?v=laGZaS4sdeU • Martin, R. (2007). How Successful Leaders Think. Harvard Business Review, 85(6): 60. • NPTEL Course on Leadership - https://nptel.ac.in/courses/122105021/9

SEMESTER-V


B.COM



AIM

The course covers the basic accounting practices of corporate businesses.

OBJECTIVES

I. To understand the accounting side of shares debentures and bones shares.

II. To ascertain the net profit of the corporate businesses through final accounts.

III. To compute valuation of goodwill and shares of corporate businesses.

IV. To carry out the various strategies of the corporate businesses in the form of merger, reorganization and liquidation.

UNIT – I

Issue and forfeiture of shares – Redemption of Preference shares.

UNIT – II

Issue of Debentures – Redemption of debentures – Profits prior to Incorporation.

UNIT – III

Final accounts of corporate businesses – Divisible profit and dividends – bones shares.

UNIT - IV

Valuation of goodwill and shares – Holding Company.

UNIT – V

Alteration of share capital and internal Reconstruction - Amalgamation and External Reconstruction.

OUTCOME:

Find out how a company can dissolve.

Understand Mutual funds’ investments.

Learn about working format of companies.

Enabling the students to understand the features of Shares and Debentures

Develop an understanding about redemption of Shares and Debenture and its type

Exposure to the company final accounts

REFERENCE BOOKS

1. M.C. Shukla and T.S. Grewal – Advanced Accounts.

2. R.L. Gupta – Advanced Accountancy Vol. – II.

3. Jain and Narang – Advanced Accountancy Vol. – II.

4. S.P.Iyengar – Advanced Accountancy Vol. – II.

5. Dr.R.Ramachandarn and Dr.R.Srinivasan – Corporate Accounting

SEMESTER-V


B.COM



AIM

To focus on the analytical approach to financial decisions.

OBJECTIVES

I. To know the basic financial management concepts.

II. To study the important development in Indian capital Market and its impact on the corporate financial management.

UNIT – I

Introduction – Finance and related disciplines – Scope of financial management – Objectives of financial management – Financial Decisions – Organizations of finance function.

UNIT – II

Cost of capital – Cost of debt – Cost of Preference shares – cost of equity – Cost of retained earnings – Weighted average cost of capital.

UNIT – III

Introduction – Capital structure – Determinants – Theories net income approach – net operating income approach – M.M. Approach – Traditional approach.

UNIT - IV

Leverages meaning and Types – Significance – Operating leverage – Financial and combined leverage.

UNIT – V

Dividend policy – factors influencing dividend policy – Theories – Relationship with value of firms – Stock dividend – Stock splits.

OUTCOME

Use business finance terms and concepts when communicating.

Demonstrate a basic understanding of financial management.

Provide introduction to Financial Management

Create an awareness about capital structure and theories of capital structure

Make them understand the cost of capital in wide aspects

Provide knowledge about dividend policies and various dividend models.

Enable them to understand working capital management

REFERENCE BOOKS

1. Kulkarani – Financial management

2. S.N. Maheswari – Financial management

3. R.K. Sharma – Financial management

4. Prasanna Chandra – Fundamentals of Financial management

5. R.Ramachandran , R. Srinivasan – Financial management

SEMESTER-V


B.COM



AIM

To analyze the various financial institutions and their services.

OBJECTIVES

I. To gain knowledge on financial services.

II. To understand importance of various services including banking, insurance, mutual funds.

UNIT – I

Structure of Indian Financial System – Financial assets – Financial intermediaries – Financial market – Money market – capital market.

UNIT – II

Merchant banking – Definition – Objectives – Functions – Management of New Issues – Indian experience – SEBI Guidelines.

UNIT – III

Mutual funds : Meaning – Types – Functions – Institutions involved – UTI , LIC , and Commercial banks – Entry of Private sector – Growth of mutual Funds in India – SEBI Guidelines.

UNIT – IV

Lease Financing : The concept – Types – Merits and demerits of leasing – Hire purchase – Meaning – Lease Vs Hire purchases – Problems &Prospects of Hire Purchase in India.

UNIT – V

Factoring : The concept – factoring mechanism – Factoring in India – Forfeiting – Definition – Factoring Vs Forfeiting – Venture capital – Credit rating – Benefits – Rating symbols – Rating agencies in India.

OUTCOME

Forecast a firm’s future financing requirements

Design an optimal capital structure.

Give an idea about fundamentals of financial services and players in financial sectors

Create an awareness about merchant banking, issue management, capital markets and role of SEBI

Provide knowledge about leasing and hire purchase concepts

Make them understand about different types of insurance and IRDA Act.

REFERENCE BOOKS

1. Gordon , Natarajan – Financial Market and Services.

2. Dr. S. Gurusamy – Financial services and Market.

3. Kucchol S.C. – Financial Management

4. Pandey I.M. – Financial Management.

SEMESTER-V


B.COM



AIM :

To apply the computer techniques for the various business activities.

OBJECTIVES:

I. To study the fundamental of the computers.

II. To understand data processing techniques, concepts of programming languages.

UNIT –I

Introduction to Computer – Generation of computer – Characteristic of computer – Area of Applications – Components of Computer.

UNIT- II

Objectives of windows – introduction to logging of desktop and task bar – Creation of file and folder –windows explorer – find option – shortcut – briefcase running applications – customization.

UNIT – III

Word – Objectives – introduction to word – creating word – document – creating business letters – formatting documents –word count – thesaurus – Mail merge – Excel – Objectives – Introduction to Spreadsheet – creating worksheet – Editing work sheet – charts – applications of financial and statistical functions – Shorting data – filtering data.

UNIT – IV

Tally – introduction – objectives – fundamentals of computerized accounting – principal of accounting – Computerized accounting vs. Manual accounting – Tally advances – introduction to inventory.

UNIT – V

Introduction to E- Commerce – scope – issues and impact of E- Commerce classification of E-Commerce applications and benefit of E-Commerce – Advantages & Disadvantages of E-commerce – technology and framework of E-Commerce – E-Payment –EFT- Banking applications.

OUTCOME:

Study the development of computers and their components in each stage.

Develop an idea of software, programming language and operating system.

Study the concept of developing database and its maintenance using computers in a business Concern

Analyze the importance of management information system and networking in a business.

Be aware and perform various activities using computers in day to day life.

REFERENCE BOOKS

1. Computer Applications in Business – K Mohan Kumar and Dr. S.Rajkumar – The MC Graw Hill Publication.

2. Computer Applications in Business with Tally ERP9 – By S.V.P.Rizwan Ahmed – Margham Publication.

3. Srinivasa Vallaban – Computer Applications in Business.

4. K.Mohankumar and Dr. S.Rajkumar – Computer Application in Business.

5. Deva Publication – Compentaniced Accounting under Tally.

SEMESTER-V


B.COM


20161DSC55A

Elective Paper-I-A-Stock Exchange Practice

3 0 1 2

AIM:

This course aim at giving a comprehensive understanding on the stock market operations in terms of its

structure, trading, settlement procedures, processes and related components and the regulations, emerging

challenges in the Indian Stock market.

OBJECTIVES

I. To provide an introduction to the financial markets and to analyze the role of financial markets for the broader macro.

II. The course will help them in building career in stock market/broking houses.

III. To help them to understand the practical aspects of primary and secondary market operations.

UNIT- I

Capital Markets in India - An overview of Indian Securities Market, Meaning, Functions, Intermediaries,

Role of Primary Market – Methods of floatation of capital – Problems of New Issues Market – Investor

protection in primary market – Recent trends in primary market – SEBI measures for primary market

UNIT-II

Stock exchanges and its Functions : Meaning, Nature, Functions of Secondary Market – Organization and

Regulatory framework for stock exchanges in India – SEBI : functions and measures for secondary market –

Overview of major stock exchanges in India –

UNIT- III

Trading , settlement and Surveillance System In Stock Exchanges : Different trading systems – BSE - BOLT System

– Different types of settlements - Pay-in and Pay-out – Bad Delivery – Short delivery – Auction – NSE – NEAT

system options – Market types, Order types and books

UNIT- IV

Meaning, Purpose, and Construction in developing index – Methods (Weighted Aggregate Value method,

Weighted Average of Price Relatives method, Free-Float method) – Stock market indices in India – BSE Sensex -

Scrip selection criteria

UNIT-V

Commodity exchanges: evolution and history – role in globalizing economy – governing regulations – price –risk

management – commodity exposure

OUTCOMES:

Understand the trading mechanism in stock exchange.

Understand the trading pattern in BSE and NSE.

Get knowledge on the Demat Trading.

Discuss on the SEBI guidelines and other regulations relating to Demat Trading.

Get through the certification examinations conducted by BSE and NSE, and

Start a stock trading concern and become a successful Financial Entrepreneur.

Pedagogical Methods Adopted: Flipped Learning, Blended Learning, Experiential Learning,

Participative Learning, Case Study Method and Problem Based Learning

Text Book:

1. Punithavathy Pandian, “Security Analysis and Portfolio Management”, Vikas Publishing House Pvt. Ltd.

2. 2. Prasanna Chandra, “Investment Analysis and Portfolio management”, Tata McGraw Hill, 3 rd Edn., 2008

3. V. A. Avadhani, Investment and Securities Market in India, Himalaya Publishing House.

4. Sanjeev Agarwal, A Guide to Indian Capital Market, Bharat Publishers .

SEMESTER-V


B.COM


20161DSC55B

Elective Paper-II-B- Co-operative Law and Practice

3 0 1 2

AIM:

To make the students gain expert knowledge in co-operative law and Practices.

OBJECTIVIES:

(i) To learn the important concepts in co-operative law.

(ii) To understand all the important legal aspects of co-operative management from

the incorporation stage to the winding up stage.

Unit – I

Registration – Change of Liability – By – Laws – Amendment of by – Laws – Power of the Registrar to direct Amendment of by – laws – Divisions – Amalgamation – Power of Registrar in Amalgamation – Conversion – Transfer of Assets and Liabilities among Registered Societies.

Unit – II

Qualification and Disqualification for Membership – Duties and rights of Members – Management of registered Societies – Constitution of Representative – General Body – Constitution of Board – Disqualification for Membership of a Board – Election of Office bearers of the Board – Removal of Member of the Board.

Unit – III

Duties and Privileges of Registered Societies, Charges of societies – Deduction from Salary etc Property and Funds of Registered societies – Investment of Funds – Disposal of Net profits.

Unit – IV

Execution of Decrees, Decisions, Awards and Orders – Procedure for Attachment and Sale of Immovable Properties – Appeal, Review and Revision – Offences – Penalties

Unit – V

Audit , Inquiry, Inspection, Surcharge and supervision – Settlement of Disputes – Mode of Service and Summons – Winding up – Powers of Liquidator – Power of Registrar under the Co-operative Societies Act 1983.

OUTCOMES:

Know about the company law in the India.

Understand the use of the memorandum of association and article of association in a

company, they also learn from this course

Develop Professionals in the filed of Co-operation, Co-operative law and Management.

Promote qualified, Skilled and professional manpower to manage the affairs of the Cooperative Institutions.

Enhance the Knowledge base of the in-service Personnel on the subject Co-operation, Co-operative law and Co-operative Management.

Enable the in-service personnel to develop skills on Co-operative Management Techniques

Reference Books

1. Tamilnadu Co-operative Societies Act, 1983.

2. Tamilnadu Co-operative Societies Rules 1988.

3. Modern Co-operative Societies Act Product and Companies Act.

SEMESTER V




Aim:

Course Objectives :

The Objectives of the course are to help students/candidates:

1. Acquire career skills and fully pursue to partake in a successful career path

2. Prepare a good resume, prepare for interviews and group discussions 3. Explore desired career opportunities in the employment market in consideration of an

individual SWOT.

Course Outcomes : At the end of this course the students will be able to:

1. Prepare their resume in an appropriate template without grammatical and other errors and using proper syntax

2. Participate in a simulated interview

3. Actively participate in group discussions towards gainful employment 4. Capture a self - interview simulation video regarding the job role concerned

5. Enlist the common errors generally made by candidates in an interview 6. Perform appropriately and effectively in group discussions 7. Explore sources (online/offline) of career opportunities

8. Identify career opportunities in consideration of their own potential and aspirations

9. Use the necessary components required to prepare for a career in an identified occupation (as a case study).

Unit I: Resume Skills

Resume Skills : Preparation and Presentation

• Introduction of resume and its importance

• Difference between a CV, Resume and Bio data

• Essential components of a good resume

ii. Resume skills : common errors

• Common errors people generally make in preparing their resume • Prepare a good resume of her/his considering all essential components

Unit II : Interview Skills

i. Interview Skills : Preparation and Presentation • Meaning and types of interview (F2F, telephonic, video, etc.) • Dress Code, Background Research, Do’s and Don’ts

• Situation, Task, Approach and Response (STAR Approach) for facing an interview

• Interview procedure (opening, listening skills, closure, etc.) • Important questions generally asked in a job interview (open and closed

ended questions)

ii. Interview Skills : Simulation • Observation of exemplary interviews

• Comment critically on simulated interviews

iii. Interview Skills : Common Errors

• Discuss the common errors generally candidates make in interview

• Demonstrate an ideal interview

Unit III: Group Discussion Skills

Meaning and methods of Group Discussion

• Procedure of Group Discussion

• Group Discussion- Simulation

• Group Discussion - Common Errors

Unit IV: Exploring Career Opportunities

Knowing yourself – personal characteristics

• Knowledge about the world of work, requirements of jobs including self-employment.

• Sources of career information

• Preparing for a career based on their potentials and availability of opportunities

SEMESTER-VI


B.COM



AIM

To emphasis the importance of accounting information for managerial decision making and solving problems.

OBJECTIVES

i. To gain expert knowledge of the techniques of managerial accounting.

ii. To know the application of various financial tools for making managerial decisions.

iii. To apply techniques of costing for business decisions.

UNIT – I

Definition of management accounting – Nature, scope, objectives, Functions of management accounting –Management Accounting and Financial Accounting Management Accounting and Cost Accounting – Advantages & Limitations of Management Accounting.

UNIT – II

Financial Statement Analysis – Comparative statement – Common size statement – Trend percentages – Ratio Analysis.

UNIT – III

Fund Flow Analysis and Cash Flow Analysis.

UNIT – IV

Marginal costing and Break – Even analysis – Budget and budgetary controls – Classification of budgets.

UNIT – V

Standard costing and variance analysis, Capital budgeting – Importance – Techniques of Capital budgeting.

OUTCOME

Prepare analysis of various special decisions, using relevant costing and benefits

More effective planning and control systems

The students thought and knowledge on management Accounting

Helps to give proper idea on financial statement analysis in practical point of view

Introduce the concept of fund flow and cash flow statement

Provide knowledge about budget control keeping in mind the scope of the concept

Develop the know-how and concept of marginal costing with practical problems

REFERENCE BOOKS

1. Shashi K.Gupta & R.K.Sharma – Management Accounting

2. S.N. Maheswari – Management Accounting

3. R.Ramachandran and R.Srinivasan – Management Accounting

4. Hingorani and Ramanathan – Management Accounting

SEMESTER-VI


B.COM



AIM

To study and report about the state of affairs of business in the Organization.

OBJECTIVES

I. To trace errors and frauds in business.

II. To analyze the available evidences of all receipts and payments.

III. To protect the interest of stakeholder and outsiders.

UNIT – I

Auditing – Definition – Objectives – Types of Audit – Advantages – Qualities of a professional auditor – Investigation Vs Auditing.

UNIT – II

Internal Check – Objectives, Principles, Advantages – Internal Check system and Auditor – Internal Control – Internal Audit.

UNIT – III

Vouching – Objectives, Importance, - Vouching of Cash Transactions, Trading Transactions and Impersonal Ledger.

UNIT – IV

Verification and valuation of assets and Liabilities – Cash – Investments – Advances, Land and Building, Plant and Machinery , Furniture, Stock , Capital , Creditors, Bills payable.

UNIT – V

Company Audit – Provision in the companies Act relating to auditor’s qualifications, appointment, removal, Rights, duties and liabilities, (Civil and Criminal).

OUTCOME

Articulate knowledge of fundamental audit concepts

Apply critical thinking skills and solve auditing Problems.

Apply and demonstrate the accounting knowledge and skills in Auditing.

Explain how analytical procedures are used as an audit tool.

Illustrate effective internal controls

Apply ethical standards to issues in auditing

REFERENCE BOOKS

1. B.N . Tandon – ‘ A Practical Hand Book of Auditing

2. Dinkar Pagare – ‘Principles and Practice of Auditing’

3. R.G.Saxena – ‘Principles and Practive of Auditing’

4. Rupram Gupta – Auditing

SEMESTER - VI


B.COM


20161DSC64A

Elective paper – I- A- Income Tax Law and Practice

3 0 2 3

AIM:

To understand the basic elements of Income Tax theory, Law and Practice.

OBJECTIVIES:

I. To learn the basic concepts in Income Tax Law

II. To identify the various sources of income.

III. To know tax exemptions and deductions.

UNIT – I

Basic Concepts – Definitions – Assesses – Person, income, assessment year, previous year, basis of charge: Determination of Residential Status – Incomes exempt from tax under Sections 10,11,12,13 and 13A.

UNIT – II

Salary: Definition – Salary under section 17 – allowances, perquisites, profit in lieu of salary – deductions under section 16 - computation of salary income.

UNIT – III

House property: Definition, exempted incomes from house property – Annual value – determination of annual value – Let out – Self occupied – Deductions – computation of property income.

UNIT – IV

Profits and Gains of business or profession – definition – charging provisions – deductions – computation of business and professional income

UNIT – V

Capital Gains: Basis of charge – Cost of acquisition, cost of improvement – exempted capital gain – computation of capital gain – Income from other sources – Chargeability – deductions – Computation of Income under other sources.

OUTCOMES:

File IT Return on individuals basis

Compute the total Income and Define tax complicacies and structure.

In order to familiarize the different know-how and heads of income with its components

It helps to build an idea about income from house property as a concept

It gives more idea about the income from business or profession

Make the students familiarizes with the concept of depreciation and its provision

REFERENCE BOOKS

1. Gaur and Narang - Income Tax Law and Practice

2. Jayakumar and Dr.Hariharan - Income Tax Law and Practice

3. Rajavelu – Income Tax Law & Practice

4. Bagawathi Prasad – Income Tax

SEMESTER-VI


B.COM


20161DSC64B

Elective paper – II- B- Co-operation Theory

3 0 2 3

AIM:

To understand the basic principles of co-operation and their applications to the various co-

operative organization.

OBJECTIVIES:

I. To study the functioning of various co-operative organizations.

II. To analyze the impact of co-operative credit on agriculture.

UNIT – I

Principles of Co-operation – Meaning – Rochdale Principles – Reformulation of Co-operative Principles – Committee on Co-operative Principles 1937 and 1966 – Application of Co-operative Principles in Practice – Evolution of Co-operative Principles

UNIT – II

Co-operation and other forms of economic organization: Co-operation and Capitalism – Communism and Socialism – Co-operation as a balancing sector – Co-operative as a system, a sector & a movement – Characteristics of Co-operative economy – Benefits of Co-operation, Economic, Social, Educational and Political.

UNIT – III

History of Co-operative Movement in India – Co-operative Credit Societies Act 1904 – 1912 – Multi Unit Co-operative Societies Act 1957 – Recent trends in Co-operative act – Producer companies

UNIT – IV

Co-operative credit movement in India – Primary Agricultural co-operative bank central co-operative Banks – State co-operative Banks – co-operative Agricultural and Rural development Bank – State Co-operative Agricultural and Rural Development Bank

UNIT – V

Co-operative Marketing – Service Co-operatives – Non Credit Societies – Co-operative Urban Banks – Employees Credit Society – Consumer Co-operatives – Housing Co-operatives – Dairy Co-operatives

OUTCOMES:

More on-task behavior Greater Social support





REFERENCE BOOKS

1. B.S.Mathur - Co-operation Theory

2. Hajeela - Principles of Co-operation

3. Rangasamy – Co-operation

SEMESTER VI


201ACLSCET Community Engagement

- - - 1

Aim:

Course Objectives: • To develop an appreciation of rural culture, life-style and wisdom amongst students

• To learn about the status of various agricultural and rural development programmes

• To understand causes for rural distress and poverty and explore solutions for the same

• To apply classroom knowledge of courses to field realities and thereby improve quality of

learning

Course Outcomes:

After completing this course, students will be able to

• Gain an understanding of rural life, culture and social realities

• Develop a sense of empathy and the bonds of mutuality with the local community

• Appreciate significant contributions of local communities to Indian society and economy

• Learn to value the local knowledge and wisdom of the community

• Identify opportunities for contributing to community’s socio-economic

improvements

UNIT I - Appreciation of Rural Society

Rural lifestyle, rural society, caste and gender relations, rural values with respect to community, nature and

resources, elaboration of “soul of India lies in villages” (Gandhi), rural infrastructure.

UNIT II- Understanding rural economy & livelihood

Agriculture, farming, land ownership, water management, animal husbandry, non-farm livelihoods and artisans,

rural entrepreneurs, rural markets

UNIT III Rural Institutions

Traditional rural organisations, Self-help Groups, Panchayati Raj institutions (Gram Sabha, Gram

Panchayat, Standing Committees), local civil society, local administration

UNIT IV Rural Development Programmes

History of rural development in India, current national programmes: Sarva Shiksha Abhiyan,

Beti Bachao, Beti Padhao, Ayushman Bharat, Swatchh Bharat, PM AwaasYojana, Skill India,

Gram Panchayat Decentralised Planning, NRLM, MNREGA, etc.

SEMESTER- VI


B.COM

Open Elective -Journalism


201ENOEC Open Elective - Journalism 4 0 0 2

Aim :

� To acquaint with the basic knowledge of journalism

Objective:

� To instil in the minds of students the different aspects of journalism

� To understand the different kinds of news

� To learn the qualities and duties of a reporter, editor and sub-editor

� To familiarize with the style and features of the different sections in a newspaper

Outcome:

� Become a journalist

� Explore the different kinds of news

UNIT- I

Journalism – Definition, Qualities of a journalist, Forms of journalism, Role and elements

UNIT- II

News – Definition, Kinds, Elements, Sources

UNIT- III

Reporters

UNIT- IV

The Editor and the Sub-editor

UNIT –V

Language of Journalism, Style

Qualities of a Writer

Writing a News story, Opinion Pieces, Reviews, Headlines, Editorials

ReferenceBook:-


Susan Journalism

John Hogenberg Professional Journalism 2012

M.James Neal News Writing and Reporting Surjeet Publication

M.V Komath The Journalist’s Handbook

SEMESTER - VI


B.COM

Open Elective:Development of Mathematical Skills


201MAOEC Open Elective : Development Of Mathematical Skills

4 0 0 2

Objectives

Knowledge and understanding are fundamental to studying mathematics and form the base from which to

explore concepts and develop problem-solving skills. Through knowledge and understanding students develop

mathematical reasoning to make deductions and solve problems.

To develop student’s ability to apply both conventional and creative techniques to the solution of mathematical

problems

Unit I

Simple interest and compound interest

Unit II

Sinking fund – discounting – trade discount – quantity discount – cash discount

Unit III

Set theory – Series

Unit IV

Matrices – Determinants

Unit V

Assignment problems

References

1. P.A.Navanitham, Business Mathematics & Statistics

2. Kanti swarup, P.K.Gupta and Manmohan, “ Operations Research”

Learning outcomes

By the end of this course, you should be able to

know and demonstrate understanding of the concepts from the five branches of mathematics (Operations Research, Set Theory, statistics, Matrices and Business mathematics)

use appropriate mathematical concepts and skills to solve problems in both familiar and unfamiliar situations including those in real-life contexts

Select and apply general rules correctly to solve problems including those in real-life contexts.

SEMESTER - VI


B.COM

Open Elective:Instrumentation


201PHOEC Open Elective : Instrumentation 4 0 0 2

Aim:

Making and analyzing measurements is the primary task of the experimental physicist. This includes

designing experiments. Most experimental work, whether in bench-top situations, or using complex

instruments. To many physicists this can be as interesting and involving as the basic physics one is trying to do.

Objectives:

To build the strong foundation in physics of students needed for the field of Instrumentation.

To prepare student to apply reasoning informed by the contextual knowledge to practice.

To provide opportunity for students to work as part of teams on multi-disciplinary projects.

UNIT – I: INTRODUCTION

Potentiometer - calibration of volt meter and ammeter, measurement of resistance, Principles of

network theorems – Thevenin’s and Norton’s theorem – Bridges :

AC bridges – Maxwell, Owen, Schering and deSauty’s bridges – Wien bridges.

UNIT – II: ELECTRONIC INSTRUMENTS – I

Basic characteristics of instruments – resolution – sensitivity - Audio frequency oscillator, Conversion of

galvanometer into voltmeter and ammeter – resistance meter - Amplified D.C. meter – Chopper stabilized

amplifier – A.C. Voltmeter using

rectifiers – Electronic multimeter – Differential voltmeter – Digital voltmeters –

Component measuring instruments (quantitative studies)

UNIT – III: ELECTRONIC INSTRUMENTS – II

Signal conditioning systems – DC and AC carrier systems – Instrumentation

amplifiers – Vibrating capacitor amplifier – Analog to digital data and sampling – A/D and D/A convertor

(successive approximation, ladder and dual slope converseons).

Unit IV – Recording Devices

Recorders necessity – Recording requirements – Analog recorders – Graphic recorders – strip chart

recorders – Galvanometer types recorders – Null type recorders.

Unit V – CRO

CRO – Construction and action – Beam transit time and frequency limitations –

Measurement of potential, current, resistance, phase and frequency – Special purpose oscilloscopes – Sampling

storage oscilloscope.

Books for Study

1. Electronic Instrumentation and Measurement techniques – W.D. Cooper and A.D. Helfrick – PHI – Third

edn. – 1989

Learning Outcomes:

Appreciate important practical aspects of theoretical knowledge: how important components work, when to impedance match, non-ideal behaviour of op-amps etc.

Acquire a sound understanding of the role of noise in measurement systems and know how to apply

noise reduction techniques.

Books for Reference:

1. A course in electrical and electronic measurements and Instrumentation – A.K.

Sawhmey – DhanpatRai and Sons – 1990.

2. Electronic measurements and instrumentation – Oliver Cage – McGraw Hill – 1975.

SEMESTER - VI


B.COM


201MBOEC Open Elective : Wild Life Conservation 4 0 0 2

Aim:

To enable the students understand the need of conservation of wildlife in India.

Objectives:

Maintenance of rare species in protected areas such as national parks, sanctuaries etc.,

Establishment of specific biosphere reserves for endangered plants and animals.

Protection of wild life through legislation such as banning hunting etc.,

Imposing specific restrictions on export of endangered plants and animals or their products.

Course Outcome:

Protection of natural habitats of organisms through controlled exploitation.

Educating the public about the need to protect the environment

Long range goal for preserve the wild life for welfare of future generations

Conservation and Maintenance of endangered plants in wild life

Unit I: Wildlife Management: Basic concepts and principles - Wildlife management before and after

implementation of Wild Life (Protection) Act, 1972 – IUCN – CITES – NBA – IBA –

Evaluation of Wildlife habitat: Define habitat – Forest habitat types - basic survey techniques of

habitats – Vegetative analyses – Point centered quadrat, Quadrat, strip transect – Habitat

manipulation: Food, Water, shade, impact and removal of invasive alien species.

Unit II: Introduction to conservation biology, the origin of conservation biology, ethical and

economical values of conservation biology, definition of biodiversity, types of biodiversity, threats

to biodiversity. Scopes and importance of conservation methods – In-situ and Ex-situ conservation

approaches of Indian animals. Captive breeding (Lion-tailed macaque, white tiger and vultures) and

reintroduction (Tiger, rhinoceros, gaur).

Unit III:

Biodiversity: Definition and importance - Biodiversity hotspots in India: Western Ghats,

Eastern Himalayas. Mega diversity nations – an introduction. Landscape approach and people

participation in biodiversity conservation.

Unit IV:

Role of Government and Non-Government organizations in conservation.– Government -

Wildlife Institute of India, Ministry of Environment and Forests (MoEF), National Biodiversity

Authority (NBA), Zoological Survey of India (ZSI), Botanical Survey of India (BSI), Salim Ali Centre for

Ornithology and Natural History (SACON), Centre for Ecological Sciences (CES). NGOs. –Bombay

Natural History Society (BNHS), World Wide Fund for Nature (WWF), Wildlife Trust of India (WTI),

Nilgiri Wildlife and Environment Association (NWEA), Wildlife Conservation Society (WCS).

Unit V:

Conservation Biology Tools - Biological Parks, Zoological Parks, Forest Research Institute,

Agricultural Research Institutions, Gene Pools, Cryopreservation Centres, Interpretation Centres

and role of Field Biologists.

References: 1. Anon, 1992. Conservation on biological diversity. Text and annexure – WWF-India.

2. Gaughley, G. and A. Gunn. 1995. Conservation Biology in Theory and practice. Blackwell Publishers.

3. Dobson, A.P. 1996. Conservation and biodiversity scientific American Library, New Yark, USA.

4. John M. Fryxell, Anthony R.E. Sinclair and Graeme Caughley. 2014. Wild life Ecology, Conservation and Management. 3rd Ed. Wiley Blackwell Publi

SEMESTER - VI


B.COM


201CAOEC Open Elective – E- Learning

4 0 0 2

COURSE OBJECTIVES

Learn the basics of E-Learning concepts.

Learn the content development techniques.

COURSE OUTCOMES

Develop e – learning application on their own.

Ability to develop contents for e-learning.

To perform course management using tools.

UNIT I INTRODUCTION

Introduction – Training and Learning, Understanding elearning, components and models of e- learning, Advocacy of e-learning – benefits, learning styles, criteria for choosing, - Applications of E-learning.

UNIT II CONCEPTS and DESIGN

E-Learning Strategy, the essential elements of elearning strategy, Quality assuring e-learning, suppliers and resources, virtual learning environments, authoring tools, e-assessment, Learning Design Issues – purpose, general principles, designing live e-learning, designing self managed learning.

UNIT III APPLICATIONS

Moodle 2.0 E-Learning Course Development – Features, Architecture, Installation and Configuring Site.

UNIT IV COURSE MANAGEMENT

Creating – Categories, Courses, Adding Static Course Material – Links, Pages, Moodle HTML Editor, Media Files, Interacting with Lessons and Assignments – Evaluating Students – Quizzes and Feedback.

UNIT V ENHANCEMENT

Adding Social Activities - Chat, Forum, Ratings, Blocks – Types, Activities, Courses, HTML, Online Users – Features for Teachers.

REFERENCE BOOKS: 1. Delivering E-Learning: A complete Strategy for Design, Application and Assessment,

Kenneth Fee, Kogan page, 2009.

2. Designing Successful e-Learning, Michael Allen, Pfeiffer Publication, 2007.

3. Moodle 2.0 E-learning Course Development, William Rice, PACKT, 2011.

4. Moodle 2.0 First Look, Mary Cooch, 2010.

SEMESTER - VI


B.COM CA


201CSOEC

Open Elective - Web Technology

4 0 0 2

AIM

To equip the students with basic programming skill in Web Technology.

OBJECTIVE

To understand the concepts and architecture of the Worldwide Web.

To understand and practice mark up languages

To learn Style Sheet and Frames

UNIT I

Introduction to the Internet: networking- internet – email – Internet Technologies: modem

internet addressing .

UNIT II

Internet browsers: Internet Explorer – Netscape navigator- Introduction to HTML: Html

document – anchor tag – hyperlink.

UNIT III

Head and body sections: Header section – titles – links- colorful web page – sample html

document – Designing the body section: paragraph – tab setting.

UNIT IV

Ordered and unordered lists: list – unordered list – heading in a list- order list- nested list.

UNIT V

Table handling: tables – table creation in html cell spanning multiple rows and columns- coloring

cells- sample tables- frames frame set definition- nested frames set.

OUTCOMES:

Acquire knowledge about functionalities of world wide web

Explore markup languages features and create interactive web pages using them

Learn and design Client side validation using scripting languages

Acquire knowledge about Open source JavaScript libraries

Able to design front end web page and connect to the back end databases.

REFERENCE BOOKS

1.World Wide Web design with HTML – C. Xavier – Tata McGraw – Hill – 2000.

2. Principles of web design – Joel Sklar – Vikas publishing house 2001.



- - - 1

Aim:

Course Objectives:

• To develop an appreciation of rural culture, life-style and wisdom amongst students



• To apply classroom knowledge of courses to field realities and thereby improve quality

of learning

Course Outcomes:





• Learn to value the lo

• Identify opportunities

improvements


Rural lifestyle, rural society, caste and gender relations, rural

community, nature and resources, elaboration of “soul of India lies in villages” (Gandhi), rural

infrastructure.


Agriculture, farming, land ownership, water management, animal husba

livelihoods and artisans, rural entrepreneurs, rural markets


Traditional rural organisations, Self

Gram Panchayat, Standing Committees), local civil society,






B.COM CA PROGRAMME EDUCATIONAL OBJECTIVES

PEO1: To provide in depth knowledge in Commerce and Computer Application courses.PEO2: To provide a strong foundation for higher education.PEO3: To train the students in the application of computers in various business operations.

Appreciate significant contributions of local communities to Indian society and economy

Learn to value the local knowledge and wisdom of the community

opportunities for contributing to

Appreciation of Rural Society

Rural lifestyle, rural society, caste and gender relations, rural


Understanding rural economy & livelihood

Agriculture, farming, land ownership, water management, animal husba

livelihoods and artisans, rural entrepreneurs, rural markets

Rural Institutions

Traditional rural organisations, Self-help Groups, Panchayati Raj institutions (Gram Sabha,

Gram Panchayat, Standing Committees), local civil society, local administration

Rural Development Programmes



ntralised Planning, NRLM, MNREGA, etc.



B.COM CA -120UGCOMCA

B.COM CA PROGRAMME EDUCATIONAL OBJECTIVES

PEO1: To provide in depth knowledge in Commerce and Computer Application courses.PEO2: To provide a strong foundation for higher education.PEO3: To train the students in the application of computers in various business operations.

Appreciate significant contributions of local communities to Indian society and economy

cal knowledge and wisdom of the community

to community’s socio-economic

Rural lifestyle, rural society, caste and gender relations, rural values with respect to


Agriculture, farming, land ownership, water management, animal husbandry, non-farm

help Groups, Panchayati Raj institutions (Gram Sabha,

local administration



ntralised Planning, NRLM, MNREGA, etc.



120UGCOMCA

B.COM CA PROGRAMME EDUCATIONAL OBJECTIVES – PEO

PEO1: To provide in depth knowledge in Commerce and Computer Application courses. PEO2: To provide a strong foundation for higher education. PEO3: To train the students in the application of computers in various business operations.

values with respect to


farm

help Groups, Panchayati Raj institutions (Gram Sabha,

PEO4: To nurture the students with the intellectual, personal and societal skills for an holistic education. PEO5: To inculcate initiative in students for better industry acceptance with necessary skills.

B.COM CA PROGRAMME SPECIFIC OUTCOME-PSO

PSO1: Graduates will gain a strong foundation of knowledge in different areas of Commerce and Computer Application courses. PSO2: Graduates will be able to do pursue higher education and take-up jobs in the field of Commerce and Computer Applications. PSO3: To develop an attitude for working effectively and efficiently in a business environment

B.COM CA PROGRAMME OUTCOME-PO

PO1:To train them to communicate commerce by improving their English vocabulary, Speak,

read, write and listen clearly in person and through electronic media in English and in one Indian

language, and make meaning of the world by connecting people, ideas, books, media and

technology.

PO2: Graduates will be able to develop strong understanding of core Commerce and Computer

Application courses.

PO3: Able to take up challenging career options in Commerce and IT sector.

PO4: Gain updated knowledge to take up employment.

PO5: Become ethically and socially responsible commerce graduates with computer application

knowledge.

PO6: Apply the knowledge of mathematics, Social science, accounting fundamentals, and computer

specialization to the solution of complex accounting & management problems.


B.Com, COMPUTER APPLICATION

Course Code

20110AEC11/

20111AEC11/

20132AEC11/

20135AEC11

Tami

20111AEC12 English

20198SEC13 Financial Accounting

20198SEC14 Business Management

20198AEC15 Information Technology

20198AEC16 Operating System

201ACLSICN Indian Constitution

201ACLSUHV

Universal Human Values

Course Code



B.Com, COMPUTER APPLICATION- REGULATION 2020

COURSE STRUCTURE

SEMESTER – I

Course Title

THEORY

Tami – I/Advanced English-I/Hindi-I/ French - I

English-I

Financial Accounting

Business Management

Information Technology

Operating System

AUDIT COURSE

Indian Constitution


SEMESTER – II

Course Title

THEORY



REGULATION 2020

L T P C

I 4 0 0 2

4 0 0 2

4 1 1 4

3 1 1 3

3 1 1 4

3 0 0 2

Total 21 3 3 17

- - - 2

- - - 2

L T P C

20110AEC21/

20111AEC21/

20132AEC21/

20135AEC21




20198AEC24 Business Law 4 1 0 4

20198AEC25 Programming in C

4 1 0 4

PRACTICAL

20198SEC26L Programming in C Lab 0 0 3 2


1


Total 21 3 3 18

AUDIT COURSES



SEMESTER – III


THEORY

20110AEC31/

20132AEC31/

20111AEC31/

20135AEC31





20198AEC35 Programming in C++ 2 1 0 3

PRACTICAL

20198AEC36 Programming in C++ lab 0 0 3 2



Total 18 2 6 19

AUDIT COURSE


SEMESTER – IV


THEORY

20110AEC41/

20111AEC41/

20132AEC41/

19135AEC41







PRACTICAL


Total 19 2 6 19

AUDIT COURSE



SEMESTER – V


THEORY





20198DSC55_ Discipline Specific Elective – I 3 0 1 2



Total 16 4 6 19

AUDIT COURSE


SEMESTER – VI


THEORY



20198SEC63 Database Management System 3 1 1 4

20198DSC64_ Discipline Specific Elective – II 3 0 2 2

201_ _OEC(2 Digit

Course Name )




Total 16 3 6 23

AUDIT COURSE







V 20198DSC55A

20198DSC55B

Management Information System

Stock Market Practice

VI 20198DSC64A

20198DSC64B

E- Commerce

Web Designing

OPEN ELECTIVE


VI

201TAOEC

201ENOEC

201MAOEC

201PHOEC

201CHOEC

201MBOEC

201CSOEC

201CAOEC


Journalism


Instrumentation



Web Technology

E-Learning

B.Com – CA Credit Distribution


I 10 06 - - - 01 17

II 10 07 - - 01 - 18

III 10 07 - - 02 - 19

IV 09 07 - - - 03 19

V - 16 02 - 01 - 19

VI - 16 02 02 - 03 23

Total 39 59 04 02 04 07 115


17110AEC11 Tamil-I 4 0 0 2



தமி� �த� ப வ�


இ�கால இல�கிய� - ெச�� , சி�கைத , நாடக�, இல�கிய வரலா�

அல� : 1.ெச%&'

1. தா�மானவ �வாமிக - ஆதார �வன� - சித�பர ரகசிய� - 40 அ�க

2. இராமலி�க அ�க - தி�வ� பா - க�ைண வ"#ண$ப� - 40 அ�க

3. கவ"மண" ேதசிக வ"நாயக� ப" ைள - மல�� மாைல�� - 52 அ�க

4. பாரதியா' - �(ைம$ெப# - 40 அ�க

5. பாரதிதாச) - பாரதிதாச) கவ"ைதக ,தமி* இன+ைம , தமி* உண-

அல� : 2. ெச%&':

6 . நாம�க. கவ"ஞ' - தமி* ேத) - தமி* வள'�க சபத� ெச�ேவா� , 40 அ�க

7. ந.ப"0ச1'2தி - வழி2(ைண - கவ"ைத க�ட) , 42 அ�க

8.�ரதா - ேத)மைழ, கல$ைப , 22 அ�க

9. க#ணதாச) - இல�கிய� , ஒ� பாைனய") கைத , 54 அ�க

10. அ$(. ர5மா) - ெசா6த சிற5க , 5$ைபைய கிள�� சிற5க , 80 அ�க

அல5 : 3. சி�கைத :

11. �.ச82திர� - ேவ9. ப:2த பலா

அல� : 4. நாடக� :

12. 5. ெவ. பால�$ப"ரமண"ய) , ெகளதம �2த' (உைரநைட நாடக�)

அல� : 5. இல�கிய வரலா*

13. சி�கைத , �தின�, நாடக� உைரநைட , கவ"ைத , �(�கவ"ைத


20111AEC11 Advanced English-I 4 0 0 2

Aim:

7. To improve the knowledge of English

Course Objective:

10. To familiarize with the glossary terms, figures of speech

11. To enhance vocabulary

12. To learn how to edit and proof read

13. To know the comparison and contrast and cause and effect forms

14. To understand the impact of the speeches of famous people

Course Outcome:

15. Develop vocabulary

16. Learn to edit and do proof reading

17. Read and comprehend literature

UNIT –I

Glossary of grammar terms, Figures of speech

UNIT – II

Foreign words and phrases, British and American Vocabulary

UNIT – III

Comparison and contrast, Cause and effect

UNIT – IV

Editing , Proof reading

UNIT – V

Speeches of famous people:

Mahatma Gandhi-Abraham Lincoln-Swami Vivekananda-John F. Kennedy

Reference book:


Wren and Martin English Grammar 2009 S.Chand& Company Ltd

Meenakshi Raman &

Sangeetha Sharma

Technical

Communication

Second Edition

2011

Oxford University Press

Sudhir Kumar Sharma The World’s Great

Speeches

- Galaxy Publishers


20111AEC12 English-I 4 0 0 2

Aim:

To acquaint with learning English through literature

Objective:

To improve English delightfully through simple poems, essays

To throw light on fiction

To read and comprehend literature

Outcome:

Read and comprehend literature

Appreciate the different types of poetry and prose

UNIT –I

Because I could not Stop for Death -Emily Dickinson

Stopping by Woods on a Snowy Evening -Robert Frost

UNIT – II

Enterprise -Nissim Ezekiel

Love poem for a wife -A.KRamanujam

UNIT –III

The Art of Reading - Lin Yutang

An Eco-Feminist Vision -ArunaGnanadason

UNIT –IV

The Merchant of Death -Nanda Kishore Mishra & John Kennet

She Spoke for all Nature -Young world ‘The Hindu’

UNIT –V

Oliver Twist -Charles Dickens

Text book:


S.Murugesan/Dr.K.Chellappan The Art of Reading/

Experiencing Poetry

Reprint 2004 Emerald Publishers


B.COM – CA


20198SEC 13 Financial Accounting 4 1 0 4

AIM:

1. This programme is designed to provide high quality education in theoretical and practical

knowledge and skills in various aspects of accounting

OBJECTIVE:you should be able to

2. Define accounting and trace the origin and growth of accounting.

3. Explain the nature and objectives of accounting.

4. Discuss the branches, role and limitations of accounts

UNIT -I

Definition of ‘account’ — the nature, Objects and utility of accounting in Industrial and Business

enterprises — Books for accounts — Accounting concepts and postulates.

UNIT -II

The theory of double entry — book keeping — Journal — Subsidiary books — Ledger Trail Balance.

UNIT -III

Statement of accounts — Manufacturing account — Trading account — Profit and Loss account.

UNIT -IV

The Balance sheet and various forms it may take. Capital and revenue — income and expenditure

account — Receipts and payments. Depreciation,reasons and provisions.

UNIT-V

Consignment- meaning, features of consignment transaction, distinction between consignment and sale,

joint venture, meaning, features, difference ‘between joint venture and partnership, joint venture and

consignment.

OUTCOME:

Understanding the fundamental of financial accounting

Develop the modern market economy

prepare the different kinds of financial statement

Acquire conceptual knowledge of basics of accounting

Identify and analyze the reasons for the difference between cash book and pass book balances

Develop the skill of recording financial transactions and preparation of reports in accordance with GAAP

The course helped the students the principles and objectives of basic Financial accounting.

Text Book Reference:

1.Advanced Accounting — S. P. Jain and K. L. Narang — Kaliyani Publisher.

2. Principles of Accounting — Finnery H. A. Miller H. E., PHLAuditing – Tandon

SEMESTER - I


B.COM - CA


20198SEC 14 Business Management 3 1 0 3

AIM

1. One can apply functional and foundational concepts to think critically and solve business

problems.

OBJECTIVES: Students will learn

2. To enable business managers to get the concept of how to manage business venture effectively

and efficiently.

3. Enhance the skills of managers and in this changing business environment.

4. To equip managers, employees and potential employees with the knowledge, skills and

attitude that they need for effective business management.

UNIT –I

Business Management — Nature — Functions — Management Vs

Administration — Science or Art — Contribution by Taylor and Henry Fayol & Peter

Drucker

UNIT -II

Planning — Process — Kinds of Planning — Objectives — Strategies, Policies, Procedure, Methods and

rule — Forecasting and Planning — Advantages & Limitations - Management by Objectives.

UNIT -III

Organizing — Process — Features — Elements — Structure — Different

Forms — Principles of Organization — Departmentation, Delegation and Decentralization

UNIT-IV

Staffing — Process - Manpower planning — Recruitment — Selection — Training and development

UNIT - V

Directing and Co-ordination: Principles — Elements — Controlling — Steps.

OUTCOME:

Apply conceptual learning skills in today's business environment.

Analyze financial performance of an organization.

Evaluate organizational decisions with consideration of the political, legal and ethical aspects of business.

Understand relationship between environment and business; Applying the environmental analysis techniques in practice

Assess strengths, weaknesses, opportunities and threats of the business environment.

Know state policies Economic legislations and Economic reforms laid by the government

Reference Books

5. L.M. Prasad - Principles of Management

6. Dinker Pagare - Business Organization and Management

7. Dr. C.B.Gupta - Business Management

SEMESTER - I


B.COM - CA


20198AEC 15 Information Technology 3 1 0 4

AIM

a) To provide opportunity for the study of modern methods of information processing and its applications

OBJECTIVES

A. Show an awareness of what the major computer components

are and how they act as system

B. appreciate that computers need instructions to operate and

acquire simple programming skills

UNIT-I:

Information Concepts and Processing: Concepts of data, data type, information, need for information

evolution of information processing.

UNIT- 2:

Elements of computer processing systems: Classification of computers, Hardware CPU, storage devices

and media, Software systems and applications.

UNIT-3:

Programming languages, Machine language, assembly language, high-level language, Fourth generation

language, compilers, interpreters.

UNIT-4:

General Concept of OOPS (Object oriented programming) Operating Systems: Concept and function of

Operating system.

UNITE-5:

Batch processing, Multiprogramming, Real time, time sharing, distributed system.

OUTCOME:

Perform end user support including identifying and implementing solutions to user requests.

Analyze technical requirements to determine resource requirements and the impact the solution will have on an organization.

Design, plan, budget and propose an IT project for an identified need within a specific scope.

Install technical hardware and software including network, database and security components.

Perform routine maintenance to maintain the currency of an operating system, network, database and security needs.

Identify and resolve technical problems using trouble-shooting and research techniques.

Analyze and select application and operating system settings to create an optimal user environment.

References:

a. “Computer Fundamentals” by P.K. Sinha

b. Sanders, D.H. “Computers today” Mc-Graw-Hill, 1988

c. S. Jaiswal, “Information Technology today”, Galgotia Pub., New Delhi1999,

SEMESTER - I


B.COM - CA


20198AEC 16 Operating System 3 0 3 2

AIM:

• Provide proficiency skill of operating system to the target students

OBJECTIVES

• To learn the fundamentals of Operating Systems.

• To learn the mechanisms of OS to handle processes and threads and their communication

• To learn the mechanisms involved in memory management in contemporary OS

UNIT- I

Evolution of Operating Systems — Types of Operating Systems — Different views of OS — Design and

implementation of Operating Systems — I/OProgramming concepts — Interrupt structure and Processing.

UNIT-II

Memory management: Single contiguous allocation — PartitionedAllocation — Relocatable Partitioned

Allocation — Paged and Demand Pages Memory Management — Segment Memory Management — Segmented

andDemand Paged Memory Management — Swapping and Overlay Techniques.

UNIT- III

Processor management: Job Scheduling — Process Scheduling — Functions and Policies — Evaluation of

Round Robin Multiprogramming performance — Process synchronization — Race condition — Synchronization

Mechanism —Deadly Embrace Prevention and Detect and Recover Methods.

UNIT- IV

Device management: Techniques for device management — Device Characteristics — I/O Traffic

controller, I/O scheduler, I/O device handler —Virtual Devices Spooling

UNIT-V

File management: Simple file system, General Model of a file system, Physicaland Logical file system.

Case studies: DOS, UNIX/LINUX Operating systems

OUTCOMES:

o Describe and explain the fundamental components of a computer operating system. [ABET (a),

o (i), (j), (k)] Assessment: Students will take midterm exams, final exams, and homework

o Describe and explain the fundamental components of a computer operating system. [ABET (a),

o (i), (j), (k)] Assessment: Students will take midterm exams, final exams, and homework.

o Define, restate, discuss, and explain the policies for scheduling, deadlocks, memory management, synchronization, system calls, and file systems. [ABET (a), (i), (j), (k)] Assessment:

o Students will take midterm exams, final exams, and homework.

o Describe and extrapolate the interactions among the various components of computing systems.

o [ABET (a), (i), (j), (k)] Assessment: Students will take midterm exams, final exams, and homework

o Design and construct the following OS components: System calls, Schedulers, Memory management systems, Virtual Memory and Paging systems. [ABET (a), (c), (i), (j), (k)] Assessment:

Students will design and implement the above OS components within NACHOS with C++.Text

Reference:

1. Operating systems — E. Madnick and John J. Donovan —Tata McGraw Hill

2. Operating Systems (Concepts and Design) Milan Milenkovic - McGraw

Hill International Edition



Aim

Course Objectives:

To make the students understand about the democratic rule and parliamentarian administration

To appreciate the salient features of the Indian constitution To know the fundamental rights and constitutional remedies To make familiar with powers and positions of the union executive ,union parliament and the

supreme court

To exercise the adult franchise of voting and appreciate the electoral system of Indian democracy.

Course outcome:

1. Democratic values and citizenship training are gained

2. Awareness on fundamental rights are established

3. The function of union government and state government are learnt 4. The power and functions of the judiciary are learnt thoroughly 5. Appreaciation of democratic parliamentary rule is learnt

Unit I:The making of Indian constitution

The constitution assembly organization –character -work salient features of the constitution- written

and detailed constitution -socialism –secularism-democracy and republic.

Unit II: Fundamental rights and fundamental duties of the citizens

Right of equality -right of freedom- right against exploitation -right to freedom of religion- cultural and

educational rights -right to constitutional remedies -fundamental duties .

Unit III: Directive principles of state policy

Socialistic principles-Gandhi an principles-liberal and general principles -differences between

fundamental rights and directive principles

Unit IV: The union executive, union parliament and Supreme Court

Powers and positions of the president -qualification _method of election of president and vice

president -prime minister -Rajya Sabah -Lok Sabah .the supreme court -high court -functions and position of

supreme court and high court

Unit V: State council -election system and parliamentary democracy in India

State council of ministers -chief minister -election system in India-main features election commission-

features of Indian democracy.

References:

1) Palekar.s.a. Indian constitution government and politics, ABD publications, India

2) Aiyer, alladi krishnaswami, Constitution and fundamental rights 1955.

3) Markandan. k.c.directive Principles in the Indian constitution 1966.

4) Kashyap. Subash c, Our parliament ,National book trust , New Delhi 1989


201ACLSUHV Universal Human Values

- - - 2

Aim:



Course Objectives :



Course Outcomes : By the end of the course the learners will be able to:


2. Learn from case studies of lives of great and successful people who followed and practiced human values and achieved self-actualisation.

3. Become conscious practitioners of human values.

4. Realize their potential as human beings and conduct themselves properly in the ways of the world.

Unit I


• Love and compassion and inter-relatedness

• Love, compassion, empathy, sympathy and non-violence

• Individuals who are remembered in history for practicing compassion and love.

• Narratives and anecdotes from history, literature including local folklore

• Practicing love and compassion: What will learners learn gain if they practice love and compassion? What will learners lose if they don’t practice love and compassion?


Unit II

• Introduction: What is truth? Universal truth, truth as value, truth as fact (veracity, sincerity, honesty among others)





Unit III




violence





Unit IV







Unit V




folklore




Unit VI


• Individuals who are remembered in history for practicing this value.

• Narratives and anecdotes dealing with instances of service from history, literature including local folklore

• Practicing service: What will learners learn/gain gain if they practice service? What will learners lose if they don’t practice it?



Unit VII







SEMESTER II


20110AEC21 Tamil-II 4 0 0 2



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ெச%&' , ப�தி இல�கிய�, சி+றில�கிய� , இல�கிய வரலா*

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அல� : 2 . ெச%&':

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14 . ைசவ ைவணவ இல�கிய�க , சி<றில�கிய�க , ( ப B - ப" ைள2தமி* ,- பரண")


20111AEC21 Advanced English-II 4 0 0 2

Aim:

To improve the knowledge of English

Objective:

To understand the format of e-mail, fax and memos

To write itinerary, checklist, invitation, circular, instruction, recommendations

To understand the impact of the biographies of famous people

Outcome:

Develop technological skill

Able to write in a variety of formats

Read biographies and develop personality

UNIT –I

E-mail, Fax , Memos

UNIT – II

Itinerary, Checklist

UNIT – III

Invitation, Circular

UNIT – IV

Instruction , Recommendations

UNIT – V

Biographies of famous people: Mother Teresa-Madam Curie-Charles Chaplin-Vikram Sarabhai

Text Book


Meenakshi Raman

& Sangeetha

Sharma


Rajendra Pal

&J.S.Korlahalli

Business Communication 2015 Sultan



Aim:

To acquaint learners with different trends of writing

Objective:

To acquire language skills through literature

To enable the students to appreciate literature

To develop the conversational skills through one act plays

Outcome:

Appreciate different forms of literature

Acquire language skills through literature

Broaden the horizon of knowledge

UNIT – I

Ecology -A.K. Ramanujan

Gift -Alice Walker

The First Meeting -Sujata Bhatt

UNIT –II

Fueled -Marcie Hans

Asleep -Ernst Jandl

Buying and selling -Khalil Gibran

UNIT –III

The End of living and The Beginning of Survival - Chief Seattle

My Wood - E.M.Forster

The Meeting of Races - Rabindranath Tagore

UNIT – IV

The Refugee -K.A. Abbas

I Have a Dream -Martin Luther king

Those People Next Door -A.G. Gardiner

UNIT – V

Marriage is a private Affair -Chinua Achebe

The Fortune Teller -Karel Capek

Proposal -Anton Chekov

Text book:


Gowri Sivaraman Gathered Wisdom Reprint 2010 Emerald Publishers

SEMESTER - II


B.COM – CA


20198SEC 23 Business Accounting 5 1 0 4

AIM:

1. To learn the accounting mechanism this is necessary for Business Accounting.

OBJECTIVES

I. To ascertain the Profit of Branches & Departments.

II. To learn Hire Purchase and Royalties Accounting.

III. To practice Partnership Accounting.

UNIT- I

Final Accounts of a Sole Trader – Adjustments.

UNIT-II

Departmental accounts – Hire purchase accounts –Royalty accounts.

UNIT- III

Average due Date – Sale or Return –Bills of Exchange

UNIT- IV

Depreciation – Methods – Fixed – Diminishing – Annuity – Depreciation Fund – Provision and Reserves.

UNIT-V

Partnership Fundamentals- Partnership- Final Accounts

OUTCOMES:

familiarize the concept of Branch account and its system

understand the Scope of departmental accounting

Appreciate the need for negotiable instruments and procedure of accounting for bills honoured and dishonoured

Differentiate Trade bills from Accommodation Bills

Understand the concept of Consignment and learn the accounting treatment of the various aspects of consignment

Distinguish Joint Venture and Partnership and to learn the methods of maintaining records under Joint Venture

Understand the meaning and features of Non-Profit Organizations

Learn to prepare Receipts & Payment Account, Income & Expenditure Account and Balance Sheet for Non-Profit Organizations

Reference Books:

Jain, S.P. and K.L. Narang. Financial Accounting. Kalyani Publishers, New Delhi.

S. N. Maheshwari, Financial Accounting, Vikas Publication, New Delhi. T.S, Grewal, Introduction to Accounting, S. Chand and Co., New Delhi

Accounting for Managers – J. Made Gowda – Himalaya Publishing House

Financial accounting Reddy and Murthy

SEMESTER - II


B.COM - CA


20198SEC 24 Business Law 4 1 0 4

AIM

2. Developing proficiency skill of Business law

OBJECTIVE

1. Undertake and promote research on Business laws & attract students of the highest caliber to the Law

School's programs and

2. Provide opportunities for their involvement in Business law research projects.

Unit I

Nature and Sources of law — Law of contracts — Essentials of valid contract — Classification of

contracts

Unit —II

Offer and acceptance — consideration -- capacity to contract — Free consent Legality of object

Unit —III

Performance of contracts — Discharge of contract — Remedies for breach of contract — Quasi contracts

Unit —IV

Contracts of agency — Different classes ‘of agents — creation of agency — Rights and duties of an agent

-- scope of agents authority — Liability of principles to third parties — Personal liability of agent — Bailment and

pledge.

Unit -— V

Contract of Indemnity and guarantee — Rights of Indemnity holder — Rights of surety — Nature and

extent of surety’s liabilities

OUTCOME:

Explain the concepts in business laws with respect to foreign trade

Apply the global business laws to current business environment

Demonstrate an understanding of the Legal Environment of Business.

Communicate effectively using standard business and legal terminology.

Demonstrate recognition of the requirements of the contract agreement

Identify contract remedies

understand the various provisions of Company Law

Reference Books:

� N.D.Kapoor — Elements of commercial law.

� MLC. Shukla — Mercantile law.

� P.P.S. Gogna — A Text book of Business Law.

� S.N.Maheswari— Mercantile law.

SEMESTER - II


B.COM - CA


20198AEC 25 Programming in C 4 1 0 3

AIM

3. This course is aimed at advancing concepts of programming and software code organization

within the framework of structural and procedural programming paradigms.

OBJECTIVE

4. Students will be able to develop logics which will help them to create programs, applications in

C

5. Also by learning the basic programming constructs they can easily switch over to any other

language in

UNIT -l

Evolution and Applications of C — Structure of a C Program — Data Types —.Declarations — Operators

— Expressions — Type conversions — Built-in functions. -

UNIT-Il

Data Input and Output — Control statements: if, else-if, goto, switch, while-do, do-while, for, break &

continue.

UNIT -IlI

Functions: Defining and accessing functions-passing parameters of functions- Arguments -Recursive

functions — Storage classes, Arrays: Defining and processing Arrays + Multi dimensional arrays — passing arrays

to functions ~ Arrays and strings — String functions — String Manipulations.

UNIT- IV

Pointers: Pointers Declarations — Operations on pointers — pointers tofunctions — Pointer and Strings

— pointers and arrays — array of pointers Structures: Structures and pointers — unions.

UNIT-V

Data files - Opening, Closing, and processing files — Files with structures and unions — Register

variables — Bit wise Operations - Macros- Preprocessing.

OUTCOMES:

Understanding a functional hierarchical code organization.

Ability to define and manage data structures based on problem subject domain.

Understanding a concept of object thinking within the framework of functional model.

Understanding a concept of functional hierarchical code organization.

Understand operators, expressions and preprocessors.

Understand arrays, its declaration and uses.

Book for Reference:

1. “Programming with C” — Byron S.Gottfried — Schaum’s outline series — Tata McGraw-Hill publications.

2. Let us C “~ Yeswant kanetkar — BPB Publications.

3. “Programming in C” ~ E. Balagurusamy — Tata McGraw-Hill Publications

SEMESTER - II


B.COM - CA


20198AEC26L Programming in C Lab 0 0 3 2

AIM

1. Focusing on discussing how to write a program of moderate complexity by using C language.

OBJECTIVE

a. Ability to work with textual information, characters and strings.

b. Understanding a concept of object thinking within the framework of functional model

a. Solution of a Quadratic Equation (all cases)

b. Sum of Series (Sine, Cosine, e)

c. Ascending and descending order of number using Arrays (Use it to find largest and smallest

numbers).

d. Sorting of names in Alphabetical order.

e. Write a C program for Matrix Operations (Addition, Subtraction, Multiplication- use functions).

f. String Manipulation without using String functions (String length, String Comparison, String Copy,

Palindrome checking, counting words and lines in strings — use function pointers).

g. Creation and processing of Sequential files for Mark listpreparation(Use Structures for Record

Description)

h. Develop an Invoice application

i. Payroll preparation

j. EB bill preparation

OUTCOME:

Develop their programming skills.

Declaration of variables and constants

Be familiar with programming environment with C Program structure.

Ability to work with textual information, characters and strings

Understanding a defensive programming concept. Ability to handle possible errors during program execution

Understanding a functional hierarchical code organization. Ability to define and

manage data structures based on problem subject domain.

SEMESTER II




Aim:

Course Objectives:



2. Identify what their non-verbal messages are communicating to others

3. Understand role of communication in teaching-learning process 4. Learning to communicate through the digital media



Course Outcome:



Unit I




Unit II


Unit III



i. Identify the main claim of the text

ii. Identify the purpose of the text

iii. Identify the context of the text

iv. Identify the concepts mentioned


i. Identify the arguments employed in the text

ii. Identify the theories employed or assumed in the text • Interpret the text

i. To understand what a text says

ii. To understand what a text does

iii. To understand what a text means

Unit IV



issues






• Be well structured i. Well-knit logical sequence ii. Narrative sequence

iii. Category groupings • Different modes of Writing-

i. E-mails ii. Proposal writing for Higher Studies

iii. Recording the proceedings of meetings

iv. Any other mode of writing relevant for learners

Unit V


• Trends and opportunities in using digital technology in the workplace • Internet Basics • Introduction to MS Office tools

i. Paint ii. Office

iii. Excel iv. Power point

Unit VI







Unit VII






Reference: 1. Sen Madhucchanda (2010), An Introduction to Critical Thinking, Pearson,Delhi


SEMESTER – III


20110AEC31 Tamil-III 4 0 0 2



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அல� : 1

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அல� :2

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அல� :3

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20111AEC31 Advanced English-III 4 0 0 2

Aim:


Course Objective:

To familiarize with the organs of speech and the description and classification of speech sounds

To understand consonant cluster, syllable, word accent and intonation.

To know how to interpret graphics

To write slogans and advertisements

Course Outcome:

Understand phonetics

Develop writing skill

Able to develop creative writing

UNIT –I

The organs of speech, Classification of speech sounds, Vowels and Diphthongs

UNIT –II

Consonants, Consonant cluster

UNIT – III

Syllable, Word accent, Intonation

UNIT – IV

Idiom, Interpretation of graphics

UNIT – V

Slogan writing, Writing advertisement

REFERENCE BOOKS:


T.B. Balasubramaniyan A text book of Phonetics for

Indian Students

Reprint 2008 Macmillian

Meenakshi Sharma &

Sangeetha Sharma




Aim:

To acquaint with learning English through literature

Course Objective:

To sensitize language use through prescribed text

To develop the conversational skills through one act plays

Course Outcome:

Appreciate different types of prose

Develop the conversational skills through one act plays

Enhance the skill of making grammatically correct sentences.

UNIT – 1

The Doctor’s World - R.K. Narayan

The Postmaster - Rabindranath Tagore

Princess September - E.Somerest Maugham

UNIT – II

The Price of Flowers -Prabhat Kumar Mukhopadhyay

The Open Window -Saki

The Model Millionaire -Oscar Wilde

UNIT –III

My Brother My Brother - Norah Burke

Uneasy Home Coming - Will F. Jenkins

Resignation - Premchand

UNIT –IV

The Referee -W.H. Andrews & Geoffrey Dreamer

The Case of the Stolen Diamonds -Farrell Mitchell

UNIT – V

The Dear Departed -Stanley Houghton

The Princess and the Wood Cutter -Alan Alexander Milne

Text book:


SteuartH.King Nine Short Stories Reprint 2001 Blackie Books

T.Prabhakar One – Act Play Emerald

SEMESTER-III


B.COM-CA



AIM

i. To ascertain the costs of products manufactured or services rendered and exercising control over the expenditure.

OBJECTIVES

i. To know the cost of each process and each element.

ii. To serve management in the execution of policies according to the situations.

UNIT – I

Cost accounting definitions – Functions, Importance, Advantages and Limitations – Relationship between cost and Financial Accounting – Installation of costing system – Cost Unit and Cost Centre – Elements of Cost – Cost sheet – Tender and quotation.

UNIT – II

Materials cost control – Material Purchases – Storage of Material – Various levels of Stock – Pricing of Materials Issues.

UNIT – III

Labour Cost Control – Piece and Time Rates – Incentive Plans – Labour turnover – Idle time – Overheads – Allocation – Apportionment – Re Apportionment

and Absorption.

UNIT - IV

Process Costing (Excluding Inter Process, Equivalent Production – By product – Joint product) and – Operating Costing.

UNIT - V

Contract Costing – Reconciliation of Cost and Financial Accounting.

OUTCOME:

Understand various costing systems and management systems

Analyze and provide recommendations to improve the operations of organizations

Imbibe conceptual knowledge of cost accounting.

Understand the significance of cost accounting in the modern economic environment

Select the costs according to their impact on business

Apply cost accounting methods to evaluate and project business performance

REFERENCE BOOKS

i. Palekhar & PattanShetty – Costing.

ii. Jain & Narang – Cost Accounting.

iii. S.P.Iyengar – Cost Accounting.

iv. Ahuja & Others – Cost Accounting.

v. R.Srinivasan & R.Ramachandran – Cost Accounting.

SEMESTER-III


B.COM-CA



AIM

ii. To provide a comprehensive view of Banking Services to know the application of Banking Theory Law and Practice.

OBJECTIVES

i. To highlight the functions and services of a modern bank.

ii. To understand the relationship between banker and customer.

iii. To learn law relating to Negotiable Instruments, Securities and Advances.

UNIT – I

Bank and Banking – Role and importance of Banking – Classification of Commercial Banks – Functions of

commercial Banks – Investment Policy of a Commercial Bank – Functions of RBI.

UNIT – II

E – Banking – Forms of E- Banking Automatic Teller Machine (ATMS) – Credit Cards, Debit Cards – Types

of Credit Cards – Types of Bank Accounts – Types of Deposits – Electronic Funds Transfer.

UNIT – III

Special Types of Bank customers – The Paying Banker – The Collecting Banker.

UNIT – IV

Negotiable Instruments – Characteristics – Parties to Negotiable Instruments – Endorsement – Types of

Endorsement.

UNIT – V

Bills of exchange and Promissory notes – Cheques and Bank Drafts Crossing of Cheques.

OUTCOME:

Understanding of Banking Channels and Payments

Practices on Banking Technology

Understanding of Core Banking

To gather knowledge on banking and financial system in India

Understand better customer relationship

To create awareness about modern banking services like e-banking, m-banking and internet banking

REFERENCE BOOKS

i. B.S.Raman - Banking, Theory, Law and Practice

ii. S.M. Sundaram - Banking Theory Law and Practice

iii. Varshney and Sundaram - A Text Book on Banking Theory Law Practice

iv. K.P.M.Sundaram - Banking Theory Law and Practice

SEMESTER-III


B.COM-CA


20198AEC 35 Programming in C++ 2 1 0 3

AIM:

iii. Implement several programs in languages other than the one emphasized in

the core curriculum (Java/C++)

OBJECTIVES:

• To understand how C++ improves C with object-oriented features.

• To learn how to write inline functions for efficiency and performance.

UNIT-I

Object oriented programming: Software evolution - OOP Paradigm- concepts, benefits, Object oriented

languages and applications.

UNIT-II

Introduction to the basic concepts of C++ language - Tokens, keywords, identifiers, data type, variables,

manipulators- expression and control structures - functions: main function - function prototyping - call by

reference function overloading - friend and inline functions.

UNIT-III

Classes and objects - constructors and destructors - operator overloading -type conversions.

UNIT-IV

Inheritance - single inheritance - multiple inheritances - hierarchical, hybrid inheritance - polymorphism -

pointers - virtual functions - console I/O operations.

UNIT-V

Files - Classes for file stream operations - opening, closing and processing files - end of file detection -

file pointers - updating a file - error handling during file operations - command line arguments - templates -

exception handling.

OUTCOMES:

To know the proper lines of C++, Encapsulation, Inheritance and Polymorphism.

To explain the various data types, operations and functions of C++.

To know the concept of constructors and destructors.

To explain the concept of inheritances, types of inheritance and polymorphism, virtual

Functions.

To explain the types of streams, format and format of input and output operations.

To Know the procedural and object oriented paradigm with concepts of streams, classes, functions, data and objects.

REFERENCE BOOKS:

1. "Object oriented programming with C++”. E. Balagurusamy , Tata McGraw .Hill publishing ltd., New Delhi,

1995.

2. C++ The complete reference- Herbert Schilt, 3rd edition, Tata McGrawHill Pub-Ltd., 1999.

3. Let us C++-Yeswant Kanetkar-BPB Publications, 1999.

SEMESTER-III


B.COM-CA


20198AEC 36L Programming in C++ lab 0 0 3 2

AIM:

iv. Use C++ to demonstrate practical experience in developing object-oriented

solutions

OBJECTIVES:

v. Analyse a problem description and design and build object-oriented software

using good coding practices and techniques

vi. design and implement programs using C++

1. Write C++ program using a class to represent a bank account with datamembers- name of depositor,

account number, type of account, balance and member functions - deposit amount, withdraw amount,

show Nameand balance. Check the program with your own data.

2. Design an abstract base class "Shapes" and derive three classes"Rectangle", “Circle” and Triangle".

Develop polymorphic functions "Circumference" and "Compute-Area" to calculate the circumference

and area of these objects and display it. Develop a main program to create each of these and apply

these polymorphic functions.

3. Write C++ programs for implementing inheritance.

4. Write a C++ program to illustrate inline functions.

5. Write a C++ program using friend operator function.

6. Write a C++ program to illustrate virtual base class, virtual functionand abstract class.

7. Write a program which reads a text from a file and the display thefollowing information.

8. Number of Lines

9. Number of words.

10. Number of characters.

11. Strings should be left-justified and numbers should be right-justified in _ a suitable field width.

12. Write a C++ program to implement file concept: Create a file and store some text, display the content of

the file with line numbers.

13. File Processing: Mark sheet preparation.

14. File Processing: Inventory preparation.

OUTCOME:

To know the proper lines of C++, Encapsulation, Inheritance and Polymorphism.

To explain the various data types, operations and functions of C++.

To know the concept of constructors and destructors.

To explain the concept of inheritances, types of inheritance and polymorphism, virtual

Functions.

To explain the types of streams, format and format of input and output operations.

To Know the procedural and object oriented paradigm with concepts of streams, classes, functions, data

and objects.

SEMESTER-III


B.COM-CA



AIM

I. To create a basic appreciation towards research process and awareness of various research publications.

OBJECTIVES

• To understand the steps in research process and the suitable methods.

• To identify various research communications and their salient features.

• To carry out basic literature survey using the common data-bases.

PREREQUISITES:

Basic computer skills for working in window-environment & Conceptual knowledge on basic matrices.

UNIT – I

Research in Management : An Introduction – Definition, meaning and nature – Scope and objects of Research. Types of Research.

UNIT – II

Research Design – Defining Research Problem and Formulation Of Hypothesis – Experimental Designs – Sampling and types of sampling.

UNIT – III

Research Process – Steps in the process of Research, Data Collection and Measurement: Sources of Secondary data – Methods of Primary data collection – Questionnaire Construction.

UNIT – IV

Data presentation and Analysis – Data Processing – Methods of Statistical analysis and interpretation of Data – Testing of Hypothesis and theory of inference –Correlation and Regression analysis.

UNIT – V

Report writing and Presentation – Steps in Report writing – Types of reports – Formats of Reports – Presentation of a Report.

OUTCOME:

Able to carry out independent literature survey corresponding to the specific publication type and assess basic literary research tools.

Familiarize participants with basic of research and the research process.

Enable the participants in conducting research work and formulating research synopsis and report.

Develop understanding on various kinds of research, objectives of doing research, research process, research designs and sampling.

Have basic knowledge on qualitative research techniques

Have adequate knowledge on measurement & scaling techniques as well as the quantitative data analysis

REFERENCE BOOKS

i. Rajendrapal and Korlahalli - Business Communication

ii. M.S.Ramesh and Pattenshetty - Effective Business English & Correspondence

iii. Sharma and Krishnamohan - Report writing Business Correspondence

SEMESTER III




Aim:

Course Objectives : To provide an in-depth training in the use of office automation, internet and internet tools. The course

also helps the candidates to get acquainted with IT.

Course Outcomes:

After completion of the course, students would be able to documents, spreadsheets, make small presentations

and would be acquainted with the internet.

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


Reference:


2. Microsoft Office 2007 Bible - John Walkenbach, Herb Tyson, Faithe Wempen, cary N. Prague,Michael R

groh, Peter G.Aitken, and Lisa a.Bucki -Wiley India pvt. ltd.

3. Introduction to Information Technology - Alexis Leon, Mathews Leon, and Leena Leon, Vijay Nicole Imprints

Pvt. Ltd., 2013.





SEMESTER – IV


19110AEC41 Tamil-IV 4 0 0 2



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நா/கா� ப வ�


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ச�க இல�கிய�க , பதிென#கீ*�கண�5 N.க .


20111AEC41 Advanced English-IV 4 0 0 2

Aim:


Objective:

To familiarize with the objectives and types of interview

To know the types of questions and answering techniques

To prepare reviews and proposals

To learn the grammatical forms

To understand the meaning of a poem and write the content

To write for and against a topic

To draw a flowchart

To write definitions

Outcome:

Develop writing skill Comprehend and describe poems

Learn interviewing skills UNIT –I

Interviews

Objectives, types, ten success factors, ten failure factors - Planning and preparation –Presentation– Type of

questions – Answering techniques.

UNIT – II

Flowchart, Proposals

UNIT – III

Discourse markers, Review

UNIT IV

Grammatical forms, Paraphrasing

UNIT –V

Definition, Writing for and against a topic.

REFERENCE BOOKS:


Rajendra Pal &

J.S Korlahalli

Essentials of Business

Communication

2015 Sultan Chand & Sons

Meenakshi Raman &

Sangeetha Sharma


Wren & Martin English Grammar &

Composition

2009 S.Chand



Aim:

To learn English through literature

Course Objective:

To explore learners to the standard literary texts

To impart wisdom through morally sound poems and essays

To introduce Shakespeare to non-literature students

Course Outcome:

Improve their ability to read and understand them

Know the genius of Shakespeare

Express one’s views in writing

UNIT –I

My Last Duchess -Robert Browning

The Toys -Coventry Patmore

I, too -Langston Hughes

UNIT –II

How to be a Doctor -Stephen Leacock

My Visions for India -A.P.J. Abdul Kalam

Woman, not the weaker sex -M.K. Gandhi

UNIT –III

The Best Investment I ever made-A.J.Cronin

The Verger -W.S Maugham

A Willing Slave -R.K.Narayan

UNIT –IV

Macbeth, As You Like It

UNIT –V

Henry IV, Tempest

Text book:


Devaraj English for Enrichment 2012 Emerald Publishers

Board of Editors Selected Scenes from Shakespeare Book

I & II

2012 Emerald Publishers

SEMESTER-IV


B.COM-CA



AIM:

a. To define the aim of your clinical audit project consider what it is that you hope to achieve

OBJECTIVES:

b. The students will enable the system of internal check.

c. Checking arithmetical accuracy of books of accounts, verifying posting, casting, balancing etc.

Unit -I

Auditing — Definition — Objectives — Types of Audit — Advantages — Qualities of a Professional auditor

— Investigation Vs Auditing

Unit - II

Internal Check — Objectives, Principles, Advantages — Internal check system and Auditor — Internal

Control — Internal Audit

Unit — III

Vouching — Objectives, Importance, - Vouching of Cash Transactions, Trading Transactions and

Impersonal ledger.

Unit -IV

Verification and valuation of Assets and Liabilities —- Cash – InvestmentsAdvances, Land and Building, Plant and Machinery, Furniture, Stock, Capital, Creditors, Bills Payable

Unit — V

Company Audit — Provision in the companies Act relating to auditor’s qualifications, appointment,

removal, Rights, duties and liabilities, (Civil and Criminal)

OUTCOMES:

Articulate knowledge of fundamental audit concepts

Apply critical thinking skills and solve auditing Problems.

Apply and demonstrate the accounting knowledge and skills in Auditing.

Explain how analytical procedures are used as an audit tool.

Illustrate effective internal controls

Apply ethical standards to issues in auditing

Reference Books

1. B.N.Tandon — ‘A Practical] Hand Book of Auditing’

2. Dinkar Pagare — ‘Principles and Practice of Auditing’

3. R.G.Saxena — ‘Principles and Practice of Auditing’

4. Rupram Gupta — Auditing.

5. C.R.M. Depuala — The Principles of Auditing

6.

SEMESTER -IV


B.COM-CA



AIM:

1. Provide a foundation and motivation for exposure to statistical ideas subsequent to the course.

OBJECTIVE:

2. Motivate in students an intrinsic interest in statistical thinking.

3. Instill the belief that Statistics is important for scientific research.

UNIT -I

Meaning and scope of statistics, uses of statistics in business, statistical Data --primary and Secondary

Data— classification of Data — Frequency distribution — Graphs and Diagrams.

UNIT – II

Measures of central tendency — arithmetic Mean,Mode, Median, geometric Mean and Harmonic Mean—

Merits and Demerits of various Measures of Central Tendency

UNIT –IlI

Measures of dispersion —Range — Mean deviation,Standard deviation - Quartile Deviation

Co-Efficient of Variation – Difference between Mean Deviation and Standard Deviation-Different methods of

Measuring Dispersion.

UNIT –IV

Correlation – Types of Correlation – Methods of Correlation – Co-Efficient of Correlation – Regression-

Difference between correlation and regression – regression Equations.

UNIT –V

Time series — Secular trend — Graphic, Semi Average, Moving Average and Least Square Method- Index

numbers — Cost of living index Numbers — index numbers of wholesale prices –Methods of Construction of

index numbers.

OUTCOMES:

Critically evaluate the underlying assumptions of analysis tools

Solve a range of problems using the techniques covered

Conduct basic statistical analysis of data.

Understand basic statistical concepts such as statistical collection, statistical series, tabular and graphical representation of data

Calculate measures of central tendency, dispersion and asymmetry, correlation and regression analysis

Choose a statistical method for solving practical problems

References:

2. Gupta S.P.- statistics methods.

3. Elhance D.N, -Fundamentals of statistics

4. SP.Rajagopalan & R.sattanathan-Business Statistices and Operations Research

5. PR.Vittal – Business Statistics

6. Navaneetham – Business statistics

SEMESTER -IV


B.COM CA



AIM:Students must know about the Core programming of visual basic Students will understand.

OBJECTIVE:

The ability of the system to adjust to the changing requirement of user.

The ability of the System to be able to withstand long period of time operation by the user

UNIT I

Introduction to Visual Basic — Integrated Development Environment (IDE) features — VB editor —

customizing the IDE — anatomy of a form working with form properties — setting form’s properties —

introducing form events and form methods.

UNIT II

Variables in Visual Basic: Declaring variables — Data types — Null values, Error value — empty value — the

scope of a variable — Module level variables — Constants — Creating your own constants — Scope of a

constant — Converting data types — arrays — Declaring arrays — Fixed size arrays - Dynamic arrays — Preserve

keywords — ReDim. Writing Code in Visual Basic - The anatomy of a procedure — Subroutine and Functions —

Language constructs - For...Next, The While loop, Select case....End select, Exit statement, with structure.

UNIT IlI

Selecting and Using controls — Introduction to standard controls - command buttons — Text boxes —

labels — option buttons — Check boxes - frame controls — List boxes - Combo boxes — Image objects — Picture

boxes - Timer- Scroll Bars-File System Controls(Drive, Dirlist, File List boxes).

UNIT IV

Introduction to Built in ActiveX control — Tool bar —The Treeview control — The Listview control — the

Imagelist control - Comman Dialog Control — status bar Control — Rich textbox control — Menu editor.

UNIT V

DDE properties — DDE Methods — OLE properties — Active control Creation and Usage and ActiveX DLL

creation and usage — Database access — Data Control — Field control — Data grid record set using SQL to

manipulate data — Open Data Base Connectivity.

OUTCOMES:

Distinguish and compose events and methods.

Distinguish and compose events and methods.

Recognize and arrange control structures.

Understand development of applications.

Identify sources for research and further develop a strategy for research using standard and electronic research tools C

This course will be helped the students understanding on database operations

Reference Books:

Mohammed Azam Programming with Visual Basic 6.0 — Vikas Publishing House Pvt. Ltd —

2002.

Content Development Group Visual Basic 6.0 — Tata McGraw Hill Publishing Company Limited

— 2002.

\

SEMESTER -IV


B.COM CA



AIM:

It gives practical knowledge to the students on visual Basic Programming

OBJECTIVE:

a. To know the process of visual program design and development.

b. To understand the term event-driven programming.

c. To acquire the concepts of objects, properties, and methods.

A. Simple exercises using standard controls.

B. Write a program to design a calendar of any year.

C. Write a program to expand and shrinking an object — while program is running.

D. Write a code to design and implement a scientific calculator.

E. Write a program to create animation by using move method and timerObject.

F. Write a program for preparing students mark list.

G. Write a program to populate the label entities using data bound control.

H. Write a program to expand and shrink Objects using timer control and move method

OUTCOME:

Understand an overview of computers and computer programming.

Understand Visual Basic applications.

Understand how to perform operations and store results.

Understand the concept of data-driven program execution flow control in Visual Basic programming

Understand additional Visual Basic controls.

Understand loops to do repetition.



Aims:

UNIT-I

The Multidisciplinary Nature of Environmental Studies – Definition, Scope and Importance – Need for Public awareness- natural Resources: Renewable and Non – Renewable Resources- Forest Resources – Water Resources- Mineral Resources- Food Resources – Energy Resources – Land Resources.

UNIT – II

Ecosystems- Concept of an ecosystem – Structure and function of an ecosystem – Producers, consumers and decomposers – Energy flow in the ecosystem – Ecological succession- Food chains, food webs and ecological pyramids – Types of ecosystem – Forest ecosystem – Greenland ecosystem – Desert ecosystem – Aquatic ecosystems.

UNIT –III

Biodiversity and its Conservation – Definition- Genetic, Species and ecosystem diversity – Bio geographical classification of India – Values of biodiversity – Biodiversity at global, National and local levels – India as a mega – diversity nation – Hot-spots of biodiversity- Threats to biodiversity – Endangered and endemic species of India – Conversation of biodiversity.

UNIT-IV

Environmental Pollution – Definition – Air Pollution – Water pollution –Soil Pollution- Marine Pollution- Noise Pollution –Thermal Pollution – Nuclear hazards –Solid waste Management –Role of an individual in prevention of pollution – Disaster management.

UNIT-V

Social Issues and the Environment – From Unsustainable to Sustainable development- Urban problems related to energy –Water conservation, rain water harvesting, watershed management- Environmental Ethics – Climate change greenhouse effect and global warming – Ozone depletion –Waste land reclamation –Consumerism and waste products –Environmental Legislation –Issues involved in enforcement of environmental legislation – Public awareness- Human population and the environment.

OUTCOME:

Master core concepts and methods from ecological and physical sciences and their application in

environmental problem solving.

Master core concepts and methods from economic, political, and social analysis as they pertain to the

design and evaluation of environmental policies and institutions.

Appreciate the ethical, cross-cultural, and historical context of environmental issues and the links

between human and natural systems.

Understand the transnational character of environmental problems and ways of addressing them,

including interactions across local to global scales.

Apply systems concepts and methodologies to analyze and understand interactions between social and

environmental processes.

Reflect critically about their roles and identities as citizens, consumers and environmental actors in a

complex, interconnected world.

Demonstrate proficiency in quantitative methods, qualitative analysis, critical thinking, and written and

oral communication needed to conduct high-level work as interdisciplinary scholars and/or practitioners.

TEXT BOOK:

‘ENVIRONMENTAL STUDIES’, K.Kumarasamy, A.Alagappa Moses, M.vasanthy.

SEMESTER IV



Aim: The aim of the course cultivating and nurturing the innate leadership skills of the youth so that they may


solutions.

Course Objective:




Create and maintain an effective and motivated team to work for the society

Nurture a creative and entrepreneurial mindset


Course Outcomes :








a. Understanding Leadership and its Importance • What is leadership?



b. Traits and Models of Leadership • Are leaders born or made?



c. Basic Leadership Skills • Motivation



a. Basic Managerial Skills • Planning for effective management




b. Self Management Skills • Understanding self concept




a. Basics of Entrepreneurship • Meaning of entrepreneurship



b. Creating Business Plan • Problem identification and idea generation



a. Innovative Leadership




b. Design Thinking


- Discovery - Interpretation - Ideation - Experimentation - Evolution.




a. Learning through Biographies




b. Ethics and Conduct • Importance of ethics • Ethical decision making • Personal and professional moral codes of conduct



Books

Ashokan, M. S. (2015). Karmayogi: A Bbiography of E. Sreedharan. Penguin, UK. Brown, T. (2012). Change by Design. Harper Business Elkington, J., & Hartigan, P. (2008). The Power of Unreasonable People: How Social

Entrepreneurs Create Markets that Change the World. Harvard Business Press.

Goleman D. (1995). Emotional Intelligence. Bloomsbury Publishing India Private Limited

Kalam A. A. (2003). Ignited Minds: Unleashing the Power within India. Penguin Books India

Kelly T., Kelly D. (2014). Creative Confidence: Unleashing the Creative Potential Within Us All. William Collins

Kurien V., & Salve G. (2012). I Too Had a Dream. Roli Books Private Limited Livermore D. A. (2010). Leading with cultural intelligence: The New Secret to


McCormack M. H. (1986). What They Don’t Teach You at Harvard Business School: Notes From A Street-Smart Executive. RHUS

O'Toole J. (2019) The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good. Harpercollins

Sinek S. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. Penguin

Sternberg R. J., Sternberg R. J., & Baltes P. B. (Eds.). (2004). International Handbook of Intelligence. Cambridge University Press.

E-Resources

Fries, K. (2019). 8 Essential Qualities That Define Great Leadership. Forbes.

Retrieved 2019- 02-15 from https://www.forbes.com/sites/kimberlyfries/2018/02/08/8-essential- qualities-that-define-great-leadership/#452ecc963b63.

How to Build Your Creative Confidence, Ted Talk by David Kelly - https://www.ted. com/talks/david_kelley_how_to_build_your_creative_confidence

India’s Hidden Hot Beds of Invention Ted Talk by Anil Gupta - https://www.ted.com/ talks/anil_gupta_india_s_hidden_hotbeds_of_invention

Knowledge@Wharton Interviews Former Indian President APJ Abdul Kalam - . "A Leader Should Know How to Manage Failure" https://www.youtube.com/ watch?v=laGZaS4sdeU

Martin, R. (2007). How Successful Leaders Think. Harvard Business Review, 85(6): 60. NPTEL Course on Leadership - https://nptel.ac.in/courses/122105021/9

SEMESTER-V


B.COM CA



AIM

The course covers the basic accounting practices of corporate businesses.

OBJECTIVES

I. To understand the accounting side of shares debentures and bones shares.

II. To ascertain the net profit of the corporate businesses through final accounts.

III. To compute valuation of goodwill and shares of corporate businesses.

IV. To carry out the various strategies of the corporate businesses in the form of merger, reorganization and liquidation.

UNIT – I

Issue and forfeiture of shares – Redemption of Preference shares.

UNIT – II

Issue of Debentures – Redemption of debentures – Profits prior to Incorporation.

UNIT – III

Final accounts of corporate businesses – Divisible profit and dividends – bones shares.

UNIT - IV

Valuation of goodwill and shares – Holding Company.

UNIT – V

Alteration of share capital and internal Reconstruction - Amalgamation and External Reconstruction.

OUTCOME:

Find out how a company can dissolve.

Understand Mutual funds’ investments.

Learn about working format of companies.

Enabling the students to understand the features of Shares and Debentures

Develop an understanding about redemption of Shares and Debenture and its type

Exposure to the company final account

REFERENCE BOOKS

1. M.C. Shukla and T.S. Grewal – Advanced Accounts.

2. R.L. Gupta – Advanced Accountancy Vol. – II.

3. Jain and Narang – Advanced Accountancy Vol. – II.

4. S.P.Iyengar – Advanced Accountancy Vol. – II.

5. Dr.R.Ramachandarn and Dr.R.Srinivasan – Corporate Accounting

SEMESTER-V


B.COM-CA



AIM:

I. Students will learn how markets and other governance structures organize core economic activities.

OBJECTIVE:

1. Identify and explain economic concepts and theories related to the behavior of economic agents, markets, industry and firm structures, legal institutions, social norms, and government policies.

2. Integrate theoretical knowledge with quantitative and qualitative evidence in order to explain past economic events and to formulate predictions on future ones.

Unit -I

Definition — Methods of Economics — Meaning of Business Economics —Objectives of Business Economics —

Nature of Business Economics — Economic Laws — Micro — Macro Economics.

Unit — II

Demand Analysis — Demand Schedule —- Law of Demand — Demand Curves — Elasticity of Demand —

Indifference Curves.

Unit — III

Production Function — Factors of Production — Laws of Return — Cost of Production — curve — Scale

of Production — Isoquant curve - Economies of Large scale production.

Unit -IV

Cost concepts - Different costs - Long and short run cost curves — Relationship between costs — Break

even analysis

Unit- V

Market Structure — Firm — Equilibrium Firm and Industry — Optimum Firm — Pricing — Pricing under

Perfect competition — Monopoly — Duopoly – Oligopoly

OUTCOME:

Apply the concept of opportunity cost.

Understand the concepts of cost, nature of production and its relationship to Business operations.

Apply Economic theories to business decision

Use the theoretical concept of demand and supply analysis in practice

Understand the cost concepts, theories of profit and business cycles

Use different demand forecasting techniques and apply different pricing techniques in business

Understand the importance of Fiscal policy

Reference Books:

a. K.P.M. Sundaram & EN.Sundaram - Business Economics

b. S.,Sankaran - Business Economics

c. PN. Reddy & Appanaiyah –Business Economic

SEMESTER-V


B.COM-CA



AIM:

Optimum funds utilization. Once the funds are procured, they should be utilized in maximum possible way at least cost.

OBJECTIVE:

A. To ensure regular and adequate supply of funds to the concern.

B. To ensure adequate returns to the shareholders which will depend upon the earning capacity, market

price of the share, expectations of the shareholders

Unit —I

Introduction — Finance and related disciplines — Scope of financial management — Objectives of financial

management — Financial Decisions - Organization of finance function

Unit -II

Cost of capital — cost of debt — cost of preference shares — cost of equity _— cost of retained earnings —

weighted average cost of capital.

Unit - III

Introduction — Capital structure — Determinants - Theories ~ Net income approach — Net operating

income approach — M.M. Approach — Traditional approach

Unit —-IV

Leverage — Meaning and types — Significance — Operating leverage — Financial leverage - Combined

leverage

Unit — V

Dividend policy — Factors influencing dividend policy — Theories - Relationship with value of firms —

Stock dividend — Stock splits

OUTCOME:

Use business finance terms and concepts when communicating.

Demonstrate a basic understanding of financial management.

Provide introduction to Financial Management

Create an awareness about capital structure and theories of capital structure

Make them understand the cost of capital in wide aspects

Provide knowledge about dividend policies and various dividend models.

Enable them to understand working capital management

Reference Books

1. Kulkarni - Financial Management

2. S.N.Maheswari - Financial Management

3. R.K. Sharma - Financial Management

4.Prasanna Chandra - Fundamentals of Financial Management

5.R.Ramachandran, R.Srinivasan — Financial of Management

SEMESTER-V


B.COM-CA



AIM:

I. To produce programmers equipped with an understanding of fundamental computational concepts underlying most programming languages

OBJECTIVE: Students to know about:

1. Techniques for solving problems

2. Basic computational concepts and elementary data structures

3. The edit-compile-link-run cycle from a user point of view

UNIT I

Introduction — definition-size factors- quality and productivity factors- managerial issues. Planning -

software project — introduction — defining the problem - developing a strategy - planning the development

process- planning an organizational structure.

UNIT Il

Software cost estimation — cost factors — cost estimation techniques — staffing — level estimation —

estimating software maintenance costs.Software requirements definition — software requirements

specification techniques — languages and processors for requirements.

UNIT III

Software design — fundamental design concepts — modules and modulation criteria — design notations —

design techniques — detail design considerations — real time and distributed system design — test plans —

milestones walkthroughs and inspections — design guidelines .

UNIT -IV

Implementation issues — structured coding techniques — coding style — standards and guidelines —

documentation guidelines — data abstraction — exception handling — concurrency mechanisms.

UNIT V

Verification and validation techniques — quality assurance — walkthrough and inspections — static analysis —

symbolic executions — unit testing and debugging — system testing — formal

verification.Softwaremaintenances — enhancing maintainability during development — managerial aspects —

configuration management — source code metrics.

OUTCOMES:

To identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics

To apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors

An ability to communicate effectively with a range of audiences

Analyze the importance of management information system and networking in a business.

Be aware and perform various activities using computers in day to day life.

Text Book

Software Engineering Concepts “— Richard fairly TMH

Reference Book: 1.“Software Engineering”- Roger S.Pressman, 5th edition 2001.

SEMESTER-V


20198DSC55A Elective – I A – Management Information System

3 0 1 2

AIMS:

The overall aim of this course is to provide students with an understanding at how to use and manage information system in order to revitalize business processes, improve business decision making, and gain competitive advantage

OBJECTIVES:

i. To describe the role of information technology and decision support systems in business and record the current issues with those of the firm to solve business problems.

ii. Tointroduce the fundamental principles of computer-based information systems analysis and design and develop an understanding of the principles and techniques used.

iii. To enable students understand the various knowledge representation methods and different expert system structures as strategic weapons to counter the threats to business and make business more competitive.

iv. To enable the students to use information to assess the impact of the Internet and Internet technology on electronic commerce and electronic business and understand the specific threats and vulnerabilities of computer systems.

v. To provide the theoretical models used in database management systems to answer business questions.

UNIT I

The meaning and use MIS, System View of Business, Process of MIS, Development of MIS within the organization, Management Process, Information Needs, System Approach in Planning Organizing and Controlling MIS.

UNIT II

Planning, Implementation and Controlling of Management Information System.

UNIT III

Fundamentals of Data Processing, Computer Operation of Manual Information System, Components of Computer Systems, Flow Chart, Conversion of Manual to Computer Based Systems, Computer Systems Software, Application Software, Telecommunication Modem

UNIT IV

Managerial Decision Making, characteristics and components of Decision Support System.

UNIT V

System Design: System design consideration, input/output design, forms design, file organization and database, data management, file design, program design, control and security.

OUTCOME:

Relate the basic concepts and technologies used in the field of management information systems;

Compare the processes of developing and implementing information systems.

Outline the role of the ethical, social, and security issues of information systems.

Translate the role of information systems in organizations, the strategic management processes, with the implications for the management.

Apply the understanding of how various information systems like DBMS work together to accomplish the information objectives of an organization.

REFERENCE BOOKS

1. Jawadekar, W.S., “Management Information Systems”, Tata McGraw Hill Private Limited, New Delhi, 2009.

2. Kenneth C. Laudon and Jane P. Laudon: “Management Information Systems” 9/e, Pearson Education, New Delhi.

3. Alex Leon and Mathew Leon: “Data Base Management Systems”, Vikas Publishing House, New Delhi.

4. Goyal, D.P.: “Management Information System”, MACMILLAN India Limited, New Delhi, 2008.

5. Mahadeo Jaiswal, Monika Mital: “Management Information System”, Oxford University Press, New Delhi, 2008.

6. Murthy C.S.V.: “Management Information System”, Himalaya Publications, New Delhi, 2008.

7. Panneerselvam R.: “Database Management System”, PHI Private Limited, New Delhi, 2008.

8. Philip J, Pratt, Joseph J. Adamski: “Database Management Systems”, Cengage Learning, New Delhi, 2009.

9. Richard T. Watson: “Data Management “, WILEY INDIA Limited, New Delhi, 2008.

10. Rob and Cornell: “Data Base Management Systems” Cengage Learning, New Delhi.

SEMESTER-V


B.COM-CA


20198DSC55B Elective – I B – Stock Market Price

3 0 1 2

AIM:

The aim of the course is to provide practical exposure to the students on the

functioning of the stock market and on the stock market practices like trading mechanism,

clearing and settlement, demat trading.

OBJECTIVES

I. To provide an introduction to the financial markets and to analyze the role of financial markets for the broader macro.

II. The course will help them in building career in stock market/broking houses.

III. To help them to understand the practical aspects of primary and secondary market operations.

UNIT I

Trading Mechanism in Stock Exchanges: Introduction- Market Types- Market

Phases- Invoking an Inquiry Screen- Order Management- Trade Management- Auction-

Limited Physical Market- Retail Debt Market- Internet Broking- Wireless Application Protocol.

Legal framework of Securities Market: SEBI Guidelines Relating to the Functioning of Stock

Exchanges and Intermediaries; SEBI and Investor Protection; Securities Contract Regulation

Act and Listing of Securities; Regulations and Guidelines for FIIs.

UNIT II

Clearing and Settlement Process: Introduction- Transaction cycle- Settlement

Process- Settlement Agencies- Risks in Settlement- Settlement Cycle- Securities Settlement-

Funds Settlement- Shortages Handling- Risk Containment Measures- International Securities

Identification Number- Clearing Software- Reports- File Transfer Protocol.

UNIT III

Trading pattern in BSE and NSE: Security Market Indicators- Need and

Importance; BSE Sensex, NSE, NIFTY and other Index Numbers.

UNIT IV

Demat Trading: Meaning and Significance; Role of Depositories and Custodian of

Securities in Demat Trading; SEBI Guidelines and other Regulations relating to Demat Trading;

Procedure of Demat Trading- Introduction to Online- Trading.

UNIT V

Derivatives Trading: Approving for derivatives trading, Derivatives market at NSE,

Trading mechanism, membership criteria, Turn over, Clearing and settlement, Risk

Management system.

OUTCOMES:

Understand the trading mechanism in stock exchange.

Understand the trading pattern in BSE and NSE.

Get knowledge on the Demat Trading.

Discuss on the SEBI guidelines and other regulations relating to Demat Trading.

Get through the certification examinations conducted by BSE and NSE, and

Start a stock trading concern and become a successful Financial Entrepreneur.

Pedagogical Methods Adopted: Flipped Learning, Blended Learning, Experiential Learning,

Participative Learning, Case Study Method and Problem Based Learning

REFERENCE BOOKS:

1. AshwaniGujral, 2018, How to Make Money in Intraday Trading, Vision Books Pvt.

Limited, New Delhi.

2. Avadhani V.A. 1997, Indian Capital Market, (1st Ed)., Himalaya Publishing House.

3. Tadashi Endo, 1998, The Indian Securities Market A Guide for foreign & Domestic

Investors, (1st Ed)., Vision Books.

4. Amit Bhargava, 2003, Guide to SEBI (Disclosure & Investor Protection) Guidelines,

Taxmann Publications.

5. Gurusamy S, 2004, Financial Markets & Institutions, (1st Ed)., Thomson Books.

6. Dave, 2007, Securities Markets & Products, (2nd Ed)., Taxmann Publications.

7. Keith Dickinson, 2015, Financial Markets Operations Management, John Wiley &

Sons.

ONLINE REFERENCE:

1. MOOC Material: Finance for Everyone: Values, Created by: McMaster University,

Delivered by: Coursera, Taught by: Arshad Ahamed.

2. MOOC Material: Behavioral Finance, Created by: Duke University, Delivered by:

Coursera, Taught by: Emma Rasiel.

3. MOOC Material: Behavioral Finance (Coursera), Created by: Duke University,

Delivered by: Coursera, Taught by: Emma Rasiel.

4. MOOC Material: Portfolio and Risk Management (Coursera), Created by: Indian School

of Business (ISB), Delivered by: Coursera, Taught by: RamabhadranThirumalai.

SEMESTER V




Aim:

Course Objectives :




individual SWOT.

Course Outcomes : At the end of this course the students will be able to:














Unit II: Interview Skills

i. Interview Skills : Preparation and Presentation • Meaning and types of interview (F2F, telephonic, video, etc.) • Dress Code, Background Research, Do’s and Don’ts



ended questions)

ii. Interview Skills : Simulation • Observation of exemplary interviews


iii. Interview Skills : Common Errors













SEMESTER -VI


B.COM – CA



AIM

To emphasis the importance of accounting information for managerial decision making and solving problems.

OBJECTIVES

To gain expert knowledge of the techniques of managerial accounting.

To know the application of various financial tools for making managerial decisions.

To apply techniques of costing for business decisions.

Unit -I

Definition of Management accounting — Nature, scope, objectives, Functions of management

accounting — Management Accounting and Financial Accounting Management Accounting and Cost Accounting

— Advantages & Limitations of Management Accounting

Unit -1I

Financial Statement Analysis - Comparative statement — Common Size statement — Trend percentages — Ratio

Analysis.

Unit -Ill

Fund Flow Analysis and Cash Flow Analysis

Unit - IV

Marginal costing and Break — Even analysis — Budget and budgetary controls — Classification of

budgets

Unit — V

Standard costing and variance analysis, Capital budgeting - Importance — Techniques of capital budgeting

OUTCOMES:

Prepare analysis of various special decisions, using relevant costing and benefits

More effective planning and control systems

The students thought and knowledge on management Accounting

Helps to give proper idea on financial statement analysis in practical point of view

Introduce the concept of fund flow and cash flow statement

Provide knowledge about budget control keeping in mind the scope of the concept

Develop the know-how and concept of marginal costing with practical problems

Reference Books

a. Shashi K.Gupta & R.K.Sharma - Management Accounting

b. S:N.Maheswari - Management Accounting

3. R.Ramachandran and R.Srinivasan —- Management Accounting

4. Hingorani and Ramanathan — Management Accounting

SEMESTER -VI


B.COM – CA

COURSE CODE COURSE TITLE L T P

C


AIM :

To understand the basic elements of income tax theory, law and practice.

OBJECTIVES:

1. To learn the basic concepts in income tax law

2. To identify the various sources of income

3. To know tax exemption and deductions.

Unit — I

Basic Concepts — Definitions — Assesses — Person, income, assessment year, previous year, basis of

charge: Determination of Residential Status — Incomes exempt from tax

Unit - II

Salary: Definition — Salary under section 17 — allowances, perquisites, profit in lieu of salary — deductions

under section 16 - computation of salary income.

Unit — HI

House property: Definition, exempted incomes from house property — Annual value — determination of

annual value — Let out — Self occupied — Deductions — computation of property income.

Unit —IV

Profits and Gains of business or profession — definition — charging provisions — deductions —

computation of business and professional income

Unit — V

Capital Gains: Basis of charge — Cost of acquisition, cost of improvement — exempted capital gain —

computation of capital gain — Income from other sources — Chargeability — deductions — Computation of

Income under other sources.

OUTCOMES:

File IT Return on individuals basis

Compute the total Income and Define tax complicacies and structure.

In order to familiarize the different know-how and heads of income with its components

It helps to build an idea about income from house property as a concept

It gives more idea about the income from business or profession

Make the students familiarizes with the concept of depreciation and its provisions

Reference Books:

1. Gaur and Narang - Income Tax Law and Practice

2. Jayakumar and Dr.Hariharan - Income Tax Law and Practice

3. Rajavelu — Income Tax Law & Practice

4. Bagawathi Prasad — Income Tax

SEMESTER -VI


B.COM – CA

COURSE CODE COURSE TITLE L T P

C

20198SEC63 Database Management Systems 3 1 1 4

AIM

The primary goal of a DBMS is to provide an environment that is both convenient and efficient to use in

retrieving and storing data base information.

OBJECTIVES

I. To understand what a database is, about different types of databases, and why they are valuable assets

for decision making.

II. To appreciate the importance of database design.

III. How and why modern databases evolved from files and file systems.

UNIT-I:

Concepts of DBMS, advantages, various vies of data, data independence, schema and Sub-schema, data

models, database languages, database administration & Users.

UNIT-II:

Data dictionary, overall system architecture, E-R models, mapping constraints, Keys: Primary, Candidate,

Super Key, Foreign Key.

UNIT-III:

Access Concepts & terms: database tables, relational database, record, fields controls & objects, queries

and dynasets.

UNIT-IV:

Forms, reports, properties, wizards, macros, Access requirements, starting & quitting access, the access

workspace & toll views.

UNIT-V:

Creating database & tablets with & without wizard, field name, data types and properties, adding & deleting

fields in fields.

OUTCOME:

Understand database concepts and structures and query language

Understand the E R model and relational model

Understand Functional Dependency and Functional Decomposition.

Apply various Normalization techniques

Understand query processing and techniques involved in query optimization.

Understand the principles of storage structure and recovery management.

Understand database concept and structures and query language.

References:

1. Working in MS-Office — “Ron Mansfield” (TMH)

2. Complete Reference Access 2002- Virginia Anderson (TMH)

3. Database-Management System — Silberchatz, Korth

SEMESTER -VI


B.COM – CA


20198DSC64A

Elective – I A- E-Commerce

3 0 2 2

AIM:

To reach out to a larger audience since Internet access is becoming a mainstream.

OBJECTIVES

I. This course provides an introduction to information systems for business and management.

II. It is designed to familiarize students with organizational and managerial foundations of systems, the technical foundation for understanding information systems

Unit I:

E Commerce and E – Business – Introduction – technological Advancements – Ecommerce defined –

Ecommerce

Unit II:

Business Models for E-Commerce – E Business Models Based on the relationship of Transaction parties –

B2c – Business to Business – Customer to Customer – Consumer to – Business

Unit III:

E-Marketing – Traditional Marketing – Meeting the needs of Website visitors –

E-Marketing value chain – Maintain website – Online Marketing

UNIT IV

e-Payment Systems: Main Concerns in Internet Banking – Digital Payment Requirements –

– Properties of Electronic Cash – Cheque Payment Systems on the Internet – Risk and e-Payment Systems –

Designing e-payment Systems –Online Financial Services in India - Online Stock Trading.

UNIT V

Information systems for Mobile Commerce: What is Mobile Commerce? – Wireless Applications – Cellular

Network – Wireless Spectrum – Technologies for Mobile Commerce – Wireless Technologies – Different

Generations in Wireless Communication

OUTCOMES:

Demonstrate an understanding of the foundations and importance of E-commerce

Analyze the impact of E-commerce on business models and strategy

Describe the infrastructure for E-commerce

Discuss legal issues and privacy in E-Commerce

Assess electronic payment systems

TEXT BOOK

1. P.T.Joseph, S.J., “E-Commerce - An Indian Perspective”, 4 Edition, PHI 2012.

REFERENCE BOOK

David Whiteley , “E-Commerce Strategy, Technologies and Applications”, Tata Mc-Graw-Hill, 2001

SEMESTER - VI


B.COM-CA


20198DSC64B Elective – I B–Web Designing 3 0 1 2

Objectives:

This Subject is useful for Making own Web page and how to host own web site on internet. Along with that

Students will also learn about the protocols involv in internet technology.

UNIT I

Introduction to WWW : Protocols and programs, secure connections, application and development tools, the

web browser, What is server, choices, setting up UNIX and Linux web servers, Logging users, dynamic IP Web

Design: Web site design principles, planning the site and navigation,

UNIT II

Introduction to HTML : The development process, Html tags and simple HTML forms, web site structure

Introduction to XHTML : XML, Move to XHTML, Meta tags, Character entities, frames and frame sets, inside

browser.

UNIT III

Style sheets : Need for CSS, introduction to CSS, basic syntax and structure, using CSS, background images, colors

and properties, manipulating texts, using fonts, borders and boxes, margins, padding lists, positioning using CSS,

CSS2. Javascript : Client side scripting, What is Javascript, How to develop Javascript, simple Javascript,

variables, functions, conditions, loops and repetition

UNIT IV

XML : Introduction to XML, uses of XML, simple XML, XML key components, DTD and Schemas, Well formed,

using XML with application.XML, XSL and XSLT. Introduction to XSL, XML transformed simple example, XSL

elements, transforming with XSLT.

UNIT V

PHP : Starting to script on server side, Arrays, function and forms, advance PHP Databases : Basic command with

PHP examples, Connection to server, creating database, selecting a database, listing database, listing table

names creating a table, inserting data, altering tables, queries, deleting database, deleting data and tables, PHP

myadmin and database bugs.

Learning Outcome:

After Studying that subject students would have capability to make own web site and host their own web site on

internet. Also students would have enough knowledge about what are the technologies used in internet.

Reference Books:

1. Steven Holzner,”HTML Black Book”, Dremtech press.

2. Web Technologies, Black Book, Dreamtech Press

3. Web Applications : Concepts and Real World Design, Knuckles, Wiley-India

4. Internet and World Wide Web How to program, P.J. Deitel & H.M. Deitel Pearson.

SEMESTER VI



- - - 1

Aim:

Course Objectives: • To develop an appreciation of rural culture, life-style and wisdom amongst students




learning

Course Outcomes:







improvements


Rural lifestyle, rural society, caste and gender relations, rural values with respect to community, nature and

resources, elaboration of “soul of India lies in villages” (Gandhi), rural infrastructure.


Agriculture, farming, land ownership, water management, animal husbandry, non-farm livelihoods and artisans,

rural entrepreneurs, rural markets








SEMESTER- VI


B.COM

Open Elective -Journalism


201ENOEC Open Elective - Journalism 4 0 0 2

Aim :

1. To acquaint with the basic knowledge of journalism

Objective:

2. To instil in the minds of students the different aspects of journalism

3. To understand the different kinds of news

4. To learn the qualities and duties of a reporter, editor and sub-editor

5. To familiarize with the style and features of the different sections in a newspaper

Outcome:

6. Become a journalist

7. Explore the different kinds of news

UNIT- I

Journalism – Definition, Qualities of a journalist, Forms of journalism, Role and elements

UNIT- II

News – Definition, Kinds, Elements, Sources

UNIT- III

Reporters

UNIT- IV

The Editor and the Sub-editor

UNIT –V

Language of Journalism, Style

Qualities of a Writer

Writing a News story, Opinion Pieces, Reviews, Headlines, Editorials

ReferenceBook:-


Susan Journalism

John Hogenberg Professional Journalism 2012

M.James Neal News Writing and Reporting Surjeet Publication

M.V Komath The Journalist’s Handboo

SEMESTER - VI


B.COM

Open Elective:Development of Mathematical Skills


201MAOEC Open Elective : Development Of Mathematical Skills

4 0 0 2

Objectives

Knowledge and understanding are fundamental to studying mathematics and form the base from which to

explore concepts and develop problem-solving skills. Through knowledge and understanding students develop

mathematical reasoning to make deductions and solve problems.

To develop student’s ability to apply both conventional and creative techniques to the solution of mathematical

problems

Unit I

Simple interest and compound interest

Unit II

Sinking fund – discounting – trade discount – quantity discount – cash discount

Unit III

Set theory – Series

Unit IV

Matrices – Determinants

Unit V

Assignment problems

References

1. P.A.Navanitham, Business Mathematics & Statistics

2. Kanti swarup, P.K.Gupta and Manmohan, “ Operations Research”

I. Learning outcomes

II. By the end of this course, you should be able to

III. know and demonstrate understanding of the concepts from the five branches of mathematics (Operations Research, Set Theory, statistics, Matrices and Business mathematics)

IV. use appropriate mathematical concepts and skills to solve problems in both familiar and unfamiliar situations including those in real-life contexts

V. Select and apply general rules correctly to solve problems including those in real-life contexts.

SEMESTER - VI


B.COM

Open Elective:Instrumentation


201PHOEC Open Elective : Instrumentation 4 0 0 2

Aim:

Making and analyzing measurements is the primary task of the experimental physicist. This includes

designing experiments. Most experimental work, whether in bench-top situations, or using complex

instruments. To many physicists this can be as interesting and involving as the basic physics one is trying to do.

Objectives:

To build the strong foundation in physics of students needed for the field of Instrumentation.

To prepare student to apply reasoning informed by the contextual knowledge to practice.

To provide opportunity for students to work as part of teams on multi-disciplinary projects.

UNIT – I: INTRODUCTION

Potentiometer - calibration of volt meter and ammeter, measurement of resistance, Principles of

network theorems – Thevenin’s and Norton’s theorem – Bridges :

AC bridges – Maxwell, Owen, Schering and deSauty’s bridges – Wien bridges.

UNIT – II: ELECTRONIC INSTRUMENTS – I

Basic characteristics of instruments – resolution – sensitivity - Audio frequency oscillator, Conversion of

galvanometer into voltmeter and ammeter – resistance meter - Amplified D.C. meter – Chopper stabilized

amplifier – A.C. Voltmeter using

rectifiers – Electronic multimeter – Differential voltmeter – Digital voltmeters –

Component measuring instruments (quantitative studies)

UNIT – III: ELECTRONIC INSTRUMENTS – II

Signal conditioning systems – DC and AC carrier systems – Instrumentation

amplifiers – Vibrating capacitor amplifier – Analog to digital data and sampling – A/D and D/A convertor

(successive approximation, ladder and dual slope converseons).

Unit IV – Recording Devices

Recorders necessity – Recording requirements – Analog recorders – Graphic recorders – strip chart

recorders – Galvanometer types recorders – Null type recorders.

Unit V – CRO

CRO – Construction and action – Beam transit time and frequency limitations –

Measurement of potential, current, resistance, phase and frequency – Special purpose oscilloscopes – Sampling

storage oscilloscope.

Books for Study

1. Electronic Instrumentation and Measurement techniques – W.D. Cooper and A.D. Helfrick – PHI

– Third edn. – 1989

Learning Outcomes:

Appreciate important practical aspects of theoretical knowledge: how important components work, when to impedance match, non-ideal behaviour of op-amps etc.

Acquire a sound understanding of the role of noise in measurement systems and know how to apply

noise reduction techniques.

Books for Reference:

1. A course in electrical and electronic measurements and Instrumentation – A.K.

Sawhmey – DhanpatRai and Sons – 1990.

2. Electronic measurements and instrumentation – Oliver Cage – McGraw Hill – 1975.

SEMESTER - VI


B.COM


201MBOEC Open Elective : Wild Life Conservation 4 0 0 2

Aim: To enable the students understand the need of conservation of wildlife in India.

Objectives:

Maintenance of rare species in protected areas such as national parks, sanctuaries etc., Establishment

of specific biosphere reserves for endangered plants and animals.

Protection of wild life through legislation such as banning hunting etc.,

Imposing specific restrictions on export of endangered plants and animals or their products.

Course Outcome:

Protection of natural habitats of organisms through controlled exploitation.

Educating the public about the need to protect the environment

Long range goal for preserve the wild life for welfare of future generations

Conservation and Maintenance of endangered plants in wild life

Unit I: Wildlife Management: Basic concepts and principles - Wildlife management before and after

implementation of Wild Life (Protection) Act, 1972 – IUCN – CITES – NBA – IBA –

Evaluation of Wildlife habitat: Define habitat – Forest habitat types - basic survey techniques of habitats –

Vegetative analyses – Point centered quadrat, Quadrat, strip transect – Habitat manipulation: Food, Water,

shade, impact and removal of invasive alien species.

Unit II: Introduction to conservation biology, the origin of conservation biology, ethical and economical

values of conservation biology, definition of biodiversity, types of biodiversity, threats to biodiversity. Scopes

and importance of conservation methods – In-situ and Ex-situ conservation approaches of Indian animals.

Captive breeding (Lion-tailed macaque, white tiger and vultures) and reintroduction (Tiger, rhinoceros, gaur).

Unit III: Biodiversity: Definition and importance - Biodiversity hotspots in India: Western Ghats, Eastern

Himalayas. Mega diversity nations – an introduction. Landscape approach and people participation in

biodiversity conservation.

Unit IV: Role of Government and Non-Government organizations in conservation.– Government - Wildlife

Institute of India, Ministry of Environment and Forests (MoEF), National Biodiversity Authority (NBA),

Zoological Survey of India (ZSI), Botanical Survey of India (BSI), Salim Ali Centre for Ornithology and Natural

History (SACON), Centre for Ecological Sciences (CES). NGOs. –Bombay Natural History Society (BNHS), World

Wide Fund for Nature (WWF), Wildlife Trust of India (WTI), Nilgiri Wildlife and Environment Association

(NWEA), Wildlife Conservation Society (WCS).

Unit V: Conservation Biology Tools - Biological Parks, Zoological Parks, Forest Research Institute, Agricultural

Research Institutions, Gene Pools, Cryopreservation Centres, Interpretation Centres and role of Field

Biologists.

References: 1. Anon, 1992. Conservation on biological diversity. Text and annexure – WWF-India.

2. Gaughley, G. and A. Gunn. 1995. Conservation Biology in Theory and practice. Blackwell Publishers.

3. Dobson, A.P. 1996. Conservation and biodiversity scientific American Library, New Yark, USA.

4. John M. Fryxell, Anthony R.E. Sinclair and Graeme Caughley. 2014. Wild life Ecology, Conservation and Management. 3rd Ed. Wiley Blackwell Publi

SEMESTER - VI


B.COM


201CAOEC Open Elective – E- Learning

4 0 0 2

COURSE OBJECTIVES

Learn the basics of E-Learning concepts.

Learn the content development techniques.

COURSE OUTCOMES

Develop e – learning application on their own.

Ability to develop contents for e-learning.

To perform course management using tools.

UNIT I INTRODUCTION

Introduction – Training and Learning, Understanding elearning, components and models of e- learning, Advocacy of e-learning – benefits, learning styles, criteria for choosing, - Applications of E-learning.

UNIT II CONCEPTS and DESIGN

E-Learning Strategy, the essential elements of elearning strategy, Quality assuring e-learning, suppliers and resources, virtual learning environments, authoring tools, e-assessment, Learning Design Issues – purpose, general principles, designing live e-learning, designing self managed learning.

UNIT III APPLICATIONS

Moodle 2.0 E-Learning Course Development – Features, Architecture, Installation and Configuring Site.

UNIT IV COURSE MANAGEMENT

Creating – Categories, Courses, Adding Static Course Material – Links, Pages, Moodle HTML Editor, Media Files, Interacting with Lessons and Assignments – Evaluating Students – Quizzes and Feedback.

UNIT V ENHANCEMENT

Adding Social Activities - Chat, Forum, Ratings, Blocks – Types, Activities, Courses, HTML, Online Users – Features for Teachers.

REFERENCE BOOKS: 1. Delivering E-Learning: A complete Strategy for Design, Application and Assessment,

Kenneth Fee, Kogan page, 2009.

2. Designing Successful e-Learning, Michael Allen, Pfeiffer Publication, 2007.

3. Moodle 2.0 E-learning Course Development, William Rice, PACKT, 2011.

4. Moodle 2.0 First Look, Mary Cooch, 2010.

SEMESTER - VI


B.COM CA


201CSOEC

Open Elective - Web Technology

4 0 0 2

AIM

To equip the students with basic programming skill in Web Technology.

OBJECTIVE

5. To understand the concepts and architecture of the Worldwide Web.

6. To understand and practice mark up languages

7. To learn Style Sheet and Frames

UNIT I

Introduction to the Internet: networking- internet – email – Internet Technologies: modem

internet addressing .

UNIT II

Internet browsers: Internet Explorer – Netscape navigator- Introduction to HTML: Html

document – anchor tag – hyperlink.

UNIT III

Head and body sections: Header section – titles – links- colorful web page – sample html

document – Designing the body section: paragraph – tab setting.

UNIT IV

Ordered and unordered lists: list – unordered list – heading in a list- order list- nested list.

UNIT V

Table handling: tables – table creation in html cell spanning multiple rows and columns- coloring

cells- sample tables- frames frame set definition- nested frames set.

OUTCOMES:



Learn and design Client side validat



REFERENCE BOOKS

1.World Wide Web design with HTML

2. Principles of web design

Annexure 3


M.COM PROGRAMME EDUCATIONAL OBJECTIVES

3. PEO1-To Make plan for the promotion and development of Industry

4. PEO2-To produce professional Mangers, Accountants and innovative Businessman

5. PEO3-To act as good manager and have a creative and helpful in problem

6. PEO4-To develop new ideas and applications to latest information technology and

in the business and are able to implement these ideas in practice.

M.COM PROGRAMME SPECIFIC OUTCOME



Learn and design Client side validation using scripting languages



1.World Wide Web design with HTML – C. Xavier – Tata McGraw

2. Principles of web design – Joel Sklar – Vikas publishing house 2001.

Annexure 3 -Revised Curriculum structure and Syllabus of M.Com



M.COM - 20PGCOMGE

M.COM PROGRAMME EDUCATIONAL OBJECTIVES

To Make plan for the promotion and development of Industry

To produce professional Mangers, Accountants and innovative Businessman

To act as good manager and have a creative and helpful in problem

To develop new ideas and applications to latest information technology and


M.COM PROGRAMME SPECIFIC OUTCOME -PSO



ion using scripting languages



Tata McGraw – Hill – 2000.

Vikas publishing house 2001.

Revised Curriculum structure and Syllabus of M.Com



20PGCOMGE

M.COM PROGRAMME EDUCATIONAL OBJECTIVES – PEO

To Make plan for the promotion and development of Industry


To act as good manager and have a creative and helpful in problem solving.




solving.


� PSO1-To inculcate the knowledge of business and the techniques of managing the

business with special focus on marketing, Insurance and banking theory law and practices.

� PSO2-To impart the knowledge basic accounting principles and the latest¬ application

oriented corporate accounting methods.

� PSO3-To develop the decision making skill through costing methods and practical¬

application of management accounting principles.

� PSO4-To enhance the horizon of knowledge in various field of commerce through¬

advertising and sales promotion, auditing and entrepreneurial development.

M.COM PROGRAMME OUTCOME-PO

2. PO1-To acquaint a student with conventional as well as contemporary areas in the

discipline of Commerce.

3. PO2- To enable a student well versed in national as well as international trends.

4. PO3-To enable the students for conducting business, accounting and auditing practices,

role of regulatory bodies in corporate and financial sectors nature of various financial

instruments.

5. PO4-To provide in-depth understanding of all core areas specifically Advanced

Accounting, International Accounting, Management, Security Market Operations and

Business Environment, Research Methodology and Tax planning.

6. PO5-Serve as a human resource needed for industry, consultancy, education, service,

research, public administration, insurance and management.

7. PO6-Understand financial and marketing both local and international issues and

responsibilities of a business organization.


Course Code

20261SEC11 Marketing research and Consumer Behavior

20261SEC12 Human Resource management

20261SEC13 Services Marketing

20261SEC14 Advanced Cost Management

20261DSC15 -- Discipline Specific Elective

20261RLS16 Research Led Seminar

Total

20261SEC21 Quantitative Techniques For Decision Making

20261SEC22 Total Quality Management

20261SEC23 Advanced Management Accounting

20261SEC24 Securities Analysis and Portfolio Management

20261DSC25 - Discipline Specific Elective

20261RMC26 Research Methodology

20261BRC27 Participation in Bounded Research

Total



M.Com, - REGULATION 2020

COURSE STRUCTURE

SEMESTER – I

Course Title

SEMESTER I

Marketing research and Consumer Behavior

Human Resource management

Services Marketing

Advanced Cost Management

Discipline Specific Elective - I

Research Led Seminar

Total

SEMESTER – II

Quantitative Techniques For Decision Making

Total Quality Management

Advanced Management Accounting

Securities Analysis and Portfolio Management

Discipline Specific Elective – II


Participation in Bounded Research

Total



L T P C

Marketing research and Consumer Behavior 6 0 0 4

6 0 0 4

5 0 0 4

6 1 0 4

5 0 0 4

- - - 1

28 1 0 21

Quantitative Techniques For Decision Making 5 1 0 4

5 0 0 4

5 1 0 4

Securities Analysis and Portfolio Management 5 0 0 4

5 0 0 4

3 0 0 2

- - - 2

28 2 0 24

SEMESTER - III




20261DSC34 - Discipline Specific Elective – III 5 0 0 4

202- - OEC35 Open Elective 4 0 0 3

20261SRC36 Participation in Scaffold Research (Societal Project )

- - - 2

Total 24 5 0 24

SEMESTER - IV



20261SEC43 Co- Operation in India and Abroad 5 1 0 5

20261DSC44 - Discipline Specific Elective - IV 5 0 0 4


20261PEE Program – Exit Examination 2

Total 20 4 0 27

Total Credit For the Programme - - 96

DISCIPLINE SPECIFIC ELECTIVE COURSES

SEMESTER

COURSE TITLE

I Strategic Management


II Corporate Legal Frame Work

Retail Management

III Indian Financial System International Marketing

IV Customer Relationship Management

International Financial Management

Open Electives

Semester Open Elective Courses

III

8. Writing for the media 9. Applicable Mathematics Techniques

10. Bio-medical Instrumentation 11. Green Chemistry 12. Herbal Medicine 13. M-Marketing

OUTCOMES:

PO1-To acquaint a student with conventional as well as contemporary areas in the discipline of

Commerce.

PO2- To enable a student well versed in national as well as international trends.

PO3-To enable the students for conducting business, accounting and auditing practices, role of

regulatory bodies in corporate and financial sectors nature of various financial instruments.

PO4-To provide in-depth understanding of all core areas specifically Advanced Accounting,

International Accounting, Management, Security Market Operations and Business Environment,

Research Methodology and Tax planning.

PO5-Serve as a human resource needed for industry, consultancy, education, service, research,

public administration, insurance and management.

PO6-Understand financial and marketing both local and international issues and responsibilities

of a business organization.

SEMESTER-I


M.COM


20261SEC11 Marketing Research and Consumer Behavior 6 0 0 4

AIM

VI. To plan for Marketing Research and to predict the behaviour of a consumer at the market place.

OBJECTIVES

7. To ascertain Marketing Research aids and their impacts.

8. To plan for a new product pricing, marketing policy and strategy.

9. To identify the different types of consumers and their behaviour.

UNIT – I

Introduction: Marketing research – An Introduction – Problem, discovery and formulation – Marketing research process- Scientific method – Research design – experimental design.

UNIT – II

Data Collection and Data analysis: primary data – secondary data collection – Server method and its administration – Questionnaire design- Attitude measurement and scaling techniques - observation method-Sampling concepts – Selecting a sample – processing of collected dataTabulation of data –Data analysis and

interpretation- Presentation of Research project

UNIT – III

Product Research – Advertising Research- Motivation Research- Sales control Research-Ethical issues in Marketing Research – Future of marketing Research.

UNIT – IV

Consumer Behaviour: Introduction of Consumer Behaviour – Consumer Research – Family – Women Consumers – Rural Consumers – Special Area Consumers market segmentation- Consumers needs and Motivation – Consumer Personality – Consumer Perception- the process of learning Consumer Behaviour.

UNIT – V

The nature of consumer attitudes – Models of consumer behavior – Group dynamics and consumer reference groups – Communication, Advertising and Consumer buying behavior – the family and life style marketing – Culture, Social class and consumer behavior – Consumer protection –Consumer profiling –Digital marketing

OUTCOME

IV. This specialization lays the necessary groundwork for an overall successful marketing strategy

V. Knowledge required to understand the state of your product before approaching the market strategy

VI. Interpret development of marketing research

VII. Identify the major influences in Consumer Behaviour

VIII. Theory of Consumer behaviour and relates it to the practice of marketing.

IX. Demonstrate how knowledge of consumer behaviour can be applied to marketing.

REFERENCE BOOKS

7. Marketing Research – Dr.D.D.Sharma

8. Consumer Behaviour- Dr.S.L.Gupta

9. Marketing Research and Consumer Behavior – M.S.Raju

10. Marketing Research and Consumer Behavior- Dr.DominiqueXardel

11. Consumer Behaviour – Sumitra Pal

SEMESTER-I


M.COM


20261SEC12 Human Resource Management 6 0 0 4

AIM

To consider the implications of diversity for the development and synthesis of specific Human Resource Policy area.

OBJECTIVES

8. To identify the objectives of recruiting and selecting a diverse workforce as an important organizational goal.

9. To adopt suitable performance appraisal methods, promotion policies etc.

UNIT – I

Meaning – Nature and scope, characteristics – Functions – Objectives of organization of Human Resource department – HRM- Revaluation and Development of HRM – Role Qualification and qualities of H.R.Manager –HRM- Human Resource Planning.

UNIT – II

Recruitment – Sources and Techniques of Recruitment - Selection , Placement and Induction – Interviews –Training –Principal Methods- Steps - Evaluation of Training Performance.

UNIT – III

Human Resource Development (HRD) – Management Development programmes – performance Appraisal – Counseling – Managerial Appraisal.

UNIT – IV

Promotion – Transfer – demotion and discipline – Compensation – Career Planning –Career Development – Absenteeism – Managing change – Resistance and Approaches to Organization change.

UNIT – V

Job Evaluation – Advantages and Problems of job evaluation - Wages and Salary Administration – Bonus – Fringe Benefits – Motivation and Motivation theories – Leadership – Morale – Communication – Job Satisfaction.

OUTCOME

7. Contribute to the development, implementation, and evaluation of employee recruitment, selection, and retention plans and processes

8. Develop, implement, and evaluate employee orientation, training, and development programs.

9. Understanding of the basic concepts, functions and processes of HRM 10. Develop a selection and interviewing program

11. Know formalize, Design and evaluate various Recruitment and Placement policies.

12. Use methods of collecting job analysis information.

REFERENCE BOOKS

8. K.Davies – Personnel and Human Resource Management.

9. L.M.Prasad , C.B. Memoria – Human Resource Management.

10. P.Subbarao – Essential of Human Management and Industrial relations.

11. C.S.Venkataraman and B.K.Subtava – Personnal Management and Human Resources.

12. Dr.L.M.Prasad – Human Resource Management.

SEMESTER-I


M.COM


20261SEC13 Services Marketing 5 0 0 4

AIM

To focus the Organizations offering social services including health centers communication organizations, educational institutions

OBJECTIVES

2. To study the total quality management in maintaining and improving the quality of services.

3. To know the tourism and other service marketing activities.

UNIT – I

Introduction – Reasons for growth in service sector – Role of services in an economy – distinction between goods and services – Classification of services – Marketing Management process for Service marketing.

UNIT – II

Development of service marketing mix – Components in the mix – People –Process – Physical evidence in managing demand and supply.

UNIT – III

Managing service quality – Dimensions and measurement of service quality – gap analysis – Total Quality Management – Guidelines for managing service competition – Globalization of services- Challenges to global service marketers – Typical international services Barriers to international marketing services.

UNIT – IV

Marketing of Insurance Services – Users – Benefits – Formation of marketing mix for insurance products – Tourism – Marketing mix for tourism, Hotel – Market segmentation for hotels- Marketing mix for hotels.

UNIT – V

Hospitals: Marketing of Health care- Types of Hospitals- Marketing mix for health care, Personal care: Marketing mix for personal care, Education marketing-Literacy – The concept- Marketing mix for adult, elementary, secondary and higher education.

OUTCOME

III. Focuses on services, service design, and service innovation, with the aim of developing empathy for customers and understanding the customer experience

IV. Strategies that support broader marketing decisions. V. Develop an understanding of the role of relationship marketing and customer service

VI. Demonstrate knowledge of the extended marketing mix for services. VII. Exhibit the capability to work effectively within a team environment.

VIII. Develop and justify marketing planning and Control Systems.

REFERENCE BOOKS

8. S.M.Jha – Services Marketing

9. VasanthiVenugopal- Services Marketing

10. B.Balaji – Services Marketing Furthermore Management

11. Valarie A Zeithaml- Services Marketing

12. Dwayne D.Gremler – Services Marketing

13. Mary Jo Bitner –Services Marketing

14. Ajay Pandit – Services Marketing

SEMESTER-I


M.COM


20261SEC14 Advanced Cost Management 6 1 0 4

AIM

To provide information to cost management to serve as a guide for making decisions for a better future of the business.

OBJECTIVES

iii. To use costing data for making decisions.

iv. To learn modern cost management concepts.

UNIT – I

Self-Study Unit: Cost concepts in decision making - Relevant cost - Differential cost – Incremental cost

and opportunity cost – Objectives of a costing- System – Implementation of Costing system – Essentials of good

costing system.

UNIT – II

Marginal costing – Distinction between Marginal Costing and Absorption Costing – Break Even

Analysis- Cost – Volume – Profit analysis – Various decisions – making problems.

UNIT – III

Costing of Service Sector – Cost units – Transport Costing- Operating Cost of Cinema Houses – Hotel

Operating Costing.

UNIT – IV

Standard Costing and Variance analysis.

UNIT – V

Budgetary Control – Flexible Budgets – Performance Budget – Zero based Budget.

OUTCOME

Study of decision making and performance evaluation techniques in management accounting

Understand decision making and performance evaluation techniques in management accounting.

In modern competitive business environment, suitable business decision making is verycrucial

Identify relevant information for decision making purposes in order to produce financial analyses for a range of decisions such as product-mix, pricing, outsourcing and special orders.

Use standard costs to prepare budgets for planning and control purposes.

Understand the principles of standard costing.

REFERENCE BOOKS

5. A.Murthy&S.Gurusamy – Cost Accounting

6. Charles T. Horgrew and Geoge Foster- Cost Accounting a Managerial Emphasis

7. AsbishK.Bhattacharya –Principles and Practice of Cost Accounting.

8. Dr.Radha – Cost Accounting

9. M.Wilson –Accounting for Management.

SEMESTER-I


M.COM


20261DSC15A

Elective – I- A strategic Management

5

0

0

4

AIM

To understand the importance of strategic management in modern business.

OBJECTIVES

� To consider corporate strategy formulation at the business level to have competitive advantages.

� To study situational and SWOT analysis.

� To focus on strategy formulation and evaluation.

UNIT – I

Business Policy and strategic management – Conceptualization –Features of Strategy – Strategy and Tactics- Corporate, Business and Functional levels of Strategy.

UNIT – II

Environmental Scanning of Analysis - Features- Methods of Environmental analysis and Forecasting- External and Internal Environment – SWOT analysis.

UNIT – III

Corporate Appraisal- Process – Methods And Techniques used –Internal analysis- Comparative analysis – Corporate Capability.

UNIT – IV

Corporate Strategy formulation- Implementation- Expansion through Integration – Vertical Integration-Diversification - Mergers - Takeovers – Acquisition – Joint venture-Divestment Strategy – Liquidation Strategy.

UNIT – V

Strategy Evaluation and Control- Strategic Control – Types –Differences Between Strategic and operational control - Evaluation for Strategic and Operational Control.

OUTCOME

The course helped the students to gain knowledge in corporate strategy formulation and SWOT analysis.

Understand the basic concepts and principles of strategic management analyse the internal and external environment of business

Develop and prepare organizational strategies that will be effective for the current business environment

Devise strategic approaches to managing a business successfully in a global context.

Integrate and apply knowledge gained in basic courses to the formulation and implementation of strategy from holistic and multi-functional perspectives.

REFERENCE BOOKS

8. MichealProter- Competitive Strategy, Competitive advantage.

9. Peter Drucker – Management tasks, responsibilities and Practices.

10. Azharkazmi – Business Policy and Strategic Management.

11. R.N.Srivastava – International Strategic Management.

12. P.K.Ghosh – Strategic Planning and Management

SEMESTER-I


M.COM


20261DSC15B Elective- I – B Organizational Behaviour 5

0

0

4

AIM

To learn about the Individual and Group behaviour in an Organization.

OBJECTIVES

6. To study the approaches and characteristics of Organizational Behaviour.

7. To know the Leadership Styles and Leadership Theory.

8. To highlight the importance of Motivation in an Organization.

UNIT – I

Introduction: Concept and meaning of OB – Nature of OB – Role of OB – Approaches to OB – Characteristics of OB.

UNIT – II

Individual Behavior – Perception – Personality – Meaning and Definition of perception – Nature of Perception – Importance of Perception – Perception Process – Stages in the Development of Personality – Nature of Personality – Group Dynamics – Types of Groups.

UNIT – III

Leadership – Meaning and Definitions – Nature and Characteristics of Leadership – Leadership Styles (or) Types of Leadership – Functions – Importance of Leadership – Successful Leadership – Leadership Theory.

UNIT – IV

Authority – Elements and Characteristics – Types of Authority – Nature of Accountability – Delegation of Authority – Elements of Delegation – Principles of Delegation –Types of Delegation – Importance of Delegation.

UNIT – V

Motivation – Meaning and Definition of motivation – Nature – Types – Importance of Motivation – Theories of Motivation – Features of Theory Z – Motivational Techniques –Limitations of MBO – Implementation of MBO –Job Enrichment.

OUTCOME

4. Examine the differences and similarities between leadership, power, and management

5. Impact that a company's structure and design can have on its organizational behavior

6. Impact of culture on organizational behavior

7. Analyze management issues as related to organizational behavior 8. Examine challenges of effective organizational communication 9. Evaluate ethical issues as related to organizational behavior

REFERENCE BOOKS

13. MichealProter- Competitive Strategy, Competitive advantage.

14. Peter Drucker – Management tasks, responsibilities and Practices.

15. Azharkazmi – Business Policy and Strategic Management.

16. R.N.Srivastava – International Strategic Management.

17. P.K.Ghosh – Strategic Planning and Management

SEMESTER-II


M.COM


20261SEC21 Quantitative Techniques For Decisions Making 5 1 0 4

AIM

To understand Quantitative tools and their applications in business problems.

OBJECTIVES

vi. To make the students to learn the various techniques of statistics used in business for

taking decisions

vii. To study theory of probability, testing of hypothesis and linear Programming

UNIT – I

Meaning of Quantitative Techniques – Role of Quantitative Techniques- Advantages and limitations of quantitative Techniques correlation analysis – Simple – partial and multiple, Regression analysis – Time series..

UNIT – II

Probability – Elements of probability – Theorems of probability – Theoretical distributions – Binomial – Poison – Normal distribution.

UNIT – III

Definition of Hypothesis – Types of Hypothesis – Type I Error –Type II Error –t test – F test –ANOVA – Chi- Square test.

UNIT – IV

Transportation problem –Initial Basic feasible solutions by North West Corner rule Minimization method – Maximization method – Vogel’s approximation method –Optimization test by Modi method –Assignment methods.

UNIT – V

Linear programming – Basic Concepts and notation –Linear programming formulation –Solution through graphic methods, Simplex Method (Simple problem)

OUTCOME

Employ basic statistical methods to decision making

Understand how to apply basic models and theories in business Solve management problems effectively

Use software tools to model decision problems.

Clearly identify an otherwise unstructured business problem and its components

Employ effective techniques for addressing the major challenges presented

Provide a solution to the decision process

REFERENCE BOOKS

• Quantitative Technique –C.R.Kothari

• Statistical Methods-S.C.Gupta

• Statistical Methods –S.P.Gupta

• Advanced Statistics – D.L.Enclave

SEMESTER-II


M.COM


20261SEC22 Total Quality Management 5 0 0 4

AIM:

Continual improvement of business operations. It strives to ensure all associated employees work toward the common goals of improving product or service quality, as well as improving the procedures that are in place for production. OBJECTIVES

To understand the concept of Quality

To understand the Implication of Quality on Business

To Implement Quality Implementation Programs

To have exposure to challenges in Quality Improvement Programs UNIT- I

Total Quality Management (TQM): Elements – TQM in global perspective – Global bench marking – Business process reengineering – Global standards – ISO 9000 series – Environmental QS 14000- Quality manual – Barriers to TQM. UNIT-II

Total Quality Management and Leadership: Implementing TQM – Market choices – Meeting customer requirements – Maintaining competitive advantage – Core competence and strategic alliances for ensuring quality – Quality review, recognition and reward – Quality awards: Japanese Deming Award, US Malcolm Baldrige National Quality Award & Indian Golden Peacock National Quality Award. UNIT- III

Quality Management Tools for Business Applications: Principles and Applications of Quality Function Development – Failure Mode and Effect Analysis – Taguichi Techniques – Seven old QC Tools – Seven New Management Tools – Statistical Quality Control Techniques (only Theory and no Problems) – Mistake Proofing –Benchmarking – 8D Methodology

UNIT- IV

Quality Imperatives for Business Improvement: Dimensions of Quality - Reliability Prediction Analysis – Total Productive Maintenance – Costs of Quality – Business Process Reengineering – Process Capability Analysis – Quality Assurance and ISO9000 Certification – ISO 9001:2000. 40 UNIT-V

TQM Implementation Strategies: Organizational Structure and Mindset of Individuals – Motivational aspects of TQM – Change Management Strategies – Training for TQM – TQM Road Map – Quality Improvement Index – Six Sigma concept.

OUTCOMES:

Given a product or a service type, the student manager will be able to enumerate and justify the dimensions of product quality or service quality for the same

Given the quality gurus (Deming/ Juran/ Taguchi/ Crosby), the student manager will be able to justify their philosophies/ contributions in Quality Management.

Given a quality problem/ failure mode, the student manager will be able to identify causes and sub causes of the effect/ problem draw and justify Ishikawa Diagram.

For a given type of organization, the student manager will be able to enlist and justify the four levels of benchmarking and/ or enlist and brief seven step benchmarking model

The student manager will be able to differentiate between common and special cause of variation and/ or differentiate between attributes and variables and/ or construct and write formulae for control charts for variables and attributes.

Critically appraise the organisational, communication and teamwork requirements for effective quality management

REFERENCE BOOKS: 1. Total Quality Management – Dale H.Besterfield et al - Pearson Education.

2. Quality Control and Total Quality Management – P.L. Jain - Tata McGraw Hill.

3. Total Quality Management – PoornimaM.Charantimath – Pearson Educatio

SEMESTER-II


M.COM


20261SEC23 Advanced Management Accounting 5 1 0 4

AIM

To enable the management to perform its managerial functions more effectively and efficiently.

OBJECTIVES

iv. To gain expert knowledge in respect of management accounting.

v. To have sufficient information for taking vital managerial decisions.

vi. To help the management in planning, coordination, communicating and controlling.

UNIT – I

Nature and scope of Management Accounting- Objectives and Functions- Distinction between Financial Accounting and Management Accounting – Tools and Techniques of Management Accounting - Merits / Uses of Management Accounting – Limitations –Functions of Management Accounting.

UNIT – II

Financial Statement Analysis –Ratio analysis –Revenue Statement and Financial Statement analysis - Preparation of Fund flow statement and Cash flow statement.

UNIT – III

Working Capital management: Meaning and Importance and Advantages- Factors determining the working capital requirement – Estimates of working capital requirement – Financing of working capital – New trends in Financing of working capital by Bank.

UNIT – IV

Marginal costing and differential cost analysis–Managerial applications of Marginal costing- Decisions involving alternative choices.

UNIT – V

Capital budgeting – Importance of capital budgeting- Factors influencing capital expenditure decisions – Different methods of Capital budgeting.

OUTCOME

6. Activity based approaches to management and cost analysis 7. Analysis of common costs in manufacturing and service industry 8. Techniques for profit improvement, cost reduction, and value analysis

9. Throughput accounting 10. Target costing; cost ascertainment and pricing of products and services

11. Pricing Decisions 12. Budgets and Budgetary Control

13. Evolution of standards, continuous -improvement; keeping standards meaningful and relevant; variance analysis

REFERENCE BOOKS

iv. T.S.Raddy& Dr. Hari Prasad Reddy – Management Accounting

v. Sharma & Gupta - Management Accounting

vi. S.N.Maheswari - Management Accounting

vii. Khan & Jain - Management Accounting

viii. R.Ramachandran& R. Srinivasan - Management Accounting

SEMESTER-II


M.COM


20261SEC24 Security Analysis and Portfolio Management 5 1 0 5

AIM

It aims at providing an in-depth knowledge of the theory and practice of portfolio management. Important theories, techniques, regulations and certain advancements in theory of investment will be covered with an aim of helping the participants make sound investment decisions in the context of portfolio investment

OBJECTIVES

Understand the various alternatives available for investment.

Learn to measure risk and return. Find the relationship between risk and return. Value the equities and bonds.

Gain knowledge of the various strategies followed by investment practitioners.

UNIT-I

Investment –Meaning- Nature and Scope – objectives – Speculation – Gambling – investment process – Financial System in India – Risk & Return – Measurement of Risk & Return - Nature-scope-Elements of Investment - Approaches to investment analysis - Securities - types - Features.

UNIT II

Investment alternatives and strategies: Financial investment - Non financial investment - Inbound and outbound investments – Sources of Investment Information - valuation of fixed income securities and variable income securities (excluding Derivatives).

UNIT III

Fundamental Analysis: Economic – Industry and company analysis – Sources of information for analysis

UNIT IV

Technical Analysis – Types of charts – Dow Theory, Elliott wave theory, Odd-lot Theory, Breadth of Market, Relative Strength Analysis – Moving Average analysis - Efficient Market Hypothesis.

UNIT V

Portfolio analysis & Management: Portfolio risk and return – Diversification - Markowitz model – Sharpe model: Single index model – CAPM –Arbitrage pricing theory. OUTCOME

1. Explored to different avenues of investment.

2. Equipped with the knowledge of security analysis.

3. Apply the concept of portfolio management for the better investment.

4. Invest in less risk and more return securities.

5. The course helped the students to developing an understanding of the changing domestic and global investment scenario in general and Indian capital market in particular with reference to availability of various financial products and operations of stock exchanges

REFERENCE BOOKS

4. Security Analysis and Portfolio Management :S.Kevin, PHI Learning Pvt Ltd, New Delhi. 2. Security Analysis and Portfolio Management :V.A.Avadhani, Himalaya Publishing House, Mumbai.

5. Security Analysis and Portfolio Management :PunithavathyPandian, Vikas Publishing House Pvt Ltd, New Delhi.

6. Investment Management : L. Natarajan, MarghamPubliction, Chennai. 7. Investment Management :Bhalla, Tuteja, S.Chand& Sons Publisher, New Delhi.

SEMESTER-II


M.COM


20261DSC25A

Elective- II – A- Corporate Legal Frame Work

5

0

0

4

AIM

To understand the fundamental principles of legal and regulatory framework of corporate business.

OBJECTIVES

v. To familiarize the students to understand the provisions of corporate laws.

vi. To Study the problems involving issues in corporate laws.

vii. To know the implications of other relevant laws in the corporate management.

UNIT – I

Company; Definition – kinds of companies – Lifting of corporate veil – Pre- Incorporation – Memorandum of Association – Incorporation of a company – Legal Position of a Promoters.

UNIT – II

Membership of companies – Definition – Meeting of the Board of Directors – Kinds of meeting – Quorum – powers of the Chairman – Duties of the chairman – Minutes of meeting.

UNIT – III

Environmental legislation - legal and regulatory frame work – Procedures for obtaining various Environment clearances – functions of Environment Tribunal – Environment Authority – Environment Audit.

UNIT – IV

Consumer Protection Act - Genesis of the law – Objects of consumer protection – Definition – Rights of consumer protection Act - Nature and Scope of Remedies – Indemnity and Guarantee – Bailment and pledge.

UNIT – V

Insurance Act,1938 – Insurance Regulatory & Development Act, 1999 – Insurance sector Reforms – IRDA (Investment) Regulations 2000 – IRDA Guidelines for Insurance Brokers Securities and Exchange Board of India SEBI Act,1992 – SEBI Guidelines.

OUTCOME

(i) The students are now familiarized with the principles of legal and regulatory frame work of corporate business.

(ii) In this course an attempt is made to introduce the students to certain important legal aspects of business.

(iii) The course is divided into four modules dealing with formation of contract, breach of contract and its remedies; competition; formation of companies and its management; and dispute resolution.

REFERENCE BOOKS

1. K.C.MISHRA – Legal and Regulatory Aspects of Insurance.

2. K.C.GARG – Company Law.

3. N.D.KAPOOR – Elements of mercantile laws.

4. N.D.KAPOOR – Legal and Regulatory frame work of business.

5. N.K.SENGUPTA – Environment & Management

SEMESTER-II


M.COM


20261DSC25B

Elective - II-B- Retail Management

5 0 0 4

AIM:

To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions.

OBJECTIVES

4. To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions.

5. To introduce the Scope and significance of Retail industry, Trends and Challenges.

6. To comprehend knowledge on all areas of Retail business operations.

UNIT I:

Introduction to Retailing: Concept of retailing, Functions of retailing, Terms & Definition, Retail formats

and types, Retailing Channels, Retail Industry in India, Importance of retailing, changing trends in retailing.

UNIT II:

Understanding the Retail Consumer: Retail consumer behavior, Factors influencing the Retail consumer,

Customer decision making process, Types of decision making, Market research for understanding retail consume

UNIT III:

Retail Market Segmentation and Strategies: Market Segmentation and its benefits, Kinds of markets,

Definition of Retail strategy, Strategy for effective market segmentation, Strategies for penetration of new

markets, Growth strategies, Retail value chain.

UNIT IV:

Retail Location Selection: Importance of Retail locations, Types of retail locations, Factors determining

the location decision, Steps involved in choosing a retail locations, Measurement of success of location

UNIT V:

Merchandise Management: Meaning of Merchandising, Factors influencing Merchandising, Functions of

Merchandising Manager, Merchandise planning, Merchandise buying, Analyzing Merchandise performance

OUTCOMES:

5. The role that retailing plays in the distribution component of the marketing mix

6. Understanding of the concept of social responsibility and the role it plays in retailing

7. Aware of the moral and ethical dilemmas that face the retailing industry in today’s business environment

8. Development and understanding of implementing a retail strategy. 9. Understanding of the increased use of technology in the field of retailing 10. Identify key roles within retail businesses

REFERENCE BOOKS:

4. Retail Management, Michael Levy & Barton A Weitz, Tata McGraw Hill 5. Retailing Management, Gibson C Vedamani , Jaico Publishing House, Mumbai

6. Retail Strategies- understanding why we shop, Jim, Jaico Publishing House, Mumbai

7. Retail Management, Dunne Lusch, South Western Cengage Learning

SEMESTER-II


M.COM



AIM

To give an exposure to development of research questions and the various statistical methods suitable to address them through available literature, with basic computational operators.

OBJECTIVES

vii. To understand the approaches towards and consumers in good research.

viii. To identify various statistical tools used in research methodology

ix. To appreciate and compose the manuscript for publication

UNIT – I

INTRODUCTION: Research – Importance and its types – research approaches – process – problem formulation – development of Hypothesis – Research design – Determining the sample design – Collecting data – Analysis of data – Identifying research problem.

UNIT – II

MEASUREMENT AND ITS TECHNIQUES : Measurement in research and its problems – meaning of scaling – Tests of sound measurement – Types of scaling – Techniques of measurements – Attitude scales – Summed rating scale – Equal appearing Interview scale - Cumulative scale – Rating scale – Scale constructing Techniques – Time series analysis – Projection Techniques.

UNIT – III

DATA COLLECTION AND HYPOTHESIS : Classification of data – Sources of data – Collection of primary and secondary data – Questionnaire method – Guidelines for Questionnaire design – Interview technique – Observation Techniques – Processing of Data – Editing – Coding – Tabulation – Interpretation of data – Formulation of Hypothesis – Test of Hypothesis.

UNIT – IV

STATISTICAL TECHNIQUES : Statistical Techniques – Quantitative and qualitative techniques – Measures of central Tendency – Arithmetic mean , Median and Mode – Standard deviation – Karl pearson’s coefficient of correlation – Regression – Chi Square test – Conditions for applying chi-square test – ANOVA – Spearman’s Rank Correlation.

UNIT – V

INTERPRETATION AND REPORT WRITING : Interpretation – Techniques of Interpretation – Significance of Report Writing – Different steps in Writing report – Layout of research report – types – oral presentation – mechanics of writing a research report – precautions for writing research reports – Role of computers in Research.

OUTCOME

Demonstrate knowledge of research processes (reading, evaluating, and developing)

Perform literature reviews using print and online databases Identify, explain, compare, and prepare the key elements of a research proposal/report

Select and define appropriate research problem and parameters Prepare a project proposal (to undertake a project)

Understand some basic concepts of research and its methodologies REFERENCE BOOKS

1. Business Research Methods – Dr. T.N. Srivastava and Mrs. ShailajaRego

2. Business Research methods – Alan Bryman and Emmabell

3. Research Methodology – R. PanneerSelvam

4. Research Methods Indian – Donald H. Mcburney and Theresa

SEMESTER-III


M.COM



AIM

To understand the issues relating to project management and control.

OBJECTIVES

To know the infrastructure for projects and project financing.

To conduct project appraisal.

To understand the purposes of a project report.

To highlight the role of the exiting project administrative setup.

UNIT – I

Meaning and Definition of project – project management- an over view – The project Identification – Formulation of projects – project planning – stages of Life cycle of a project – system approach of a project.

UNIT – II

Pre feasibility and post conception studies – project feasibility studies and considerations – Detailed project Report as submitted to the financial Institutions.

UNIT – III

Project appraisal – various methods of appraising a project, Financial appraisal – Technical appraisal – socio economic appraisal – Managerial appraisal.

UNIT – IV

Project financing – sources and patterns of finance – public sector financing – Role of Tax planning in project.

UNIT – V

Project cost estimation and control – Role of the cost accountant in project management – Role and Leadership of the project managers – Structure and Team Building of project organization – Best practices.

OUTCOME

� Understand the How Subcontract Administration and Control is practiced in the Industry.

� Understand the contract management, Project Procurement, Service level Agreements and productivity

� Apply the risk management plan and analyse the role of stakeholders.

� Analyse the learning and understand techniques for Project planning, scheduling and Execution Control.

� Understand the conceptual clarity about project organization � Understand project characteristics and various stages of a project

REFERENCE BOOKS

d. Dr. P.C. K. Rao – project management and control. – Sultan Chand & Sons

e. B.M. Patel – project management – Vikas

f. Rajdeep Roy – Entrepreneurship

g. Dr.Radha – Entrepreneurial Development – Prsana Publication

SEMESTER-III


M.COM



AIM

To gain comprehensive understanding of all aspects relating to Advanced corporate accounting.

OBJECTIVES

7. To know the importance of Human Resources accounting, inflation accounting and Government accounting in corporate businesses.

8. To learn the holding, banking and Insurance companies accounting in new formats.

9. To practice public utilities accounting.

UNIT – I

Self study unit: Human Resource Accounting – Inflation Accounting – Government Accounting.

UNIT – II

Holding companies accounting – consolidated Balance sheet of holding companies

.

UNIT – III

Bank Accounts (New Format) – profit and Loss account – Balance sheet as per the Guidelines of RBI – classification of advances- Provision for advances.

UNIT – IV

Insurance companies Accounts – New Format- Life Insurance Revenue accounts with schedules surplus and valuation balance sheet – Fire and Marine Revenue accounts with schedules.

UNIT – V

Double Accounts system (or) Accounts of Electricity companies and public utilities.

OUTCOME

Critically analyse both older and newer MA methods and their effects in organisations

Knowledge and understanding about MA issues, including its problems and difficulties

Part in the design and use of the management accounting system in organisations

Updated concerning the more recent development in MA and the emergence of new methods

More advanced level compared to the basic knowledge acquired on the Bachelor level

Exposure to the company final accounts

REFERENCE BOOKS

d. T.S. Reddy &Dr.A. Murthy. Corporate Accounting

e. S.P. Jain& K.L. Narang – Advanced Accounting.

f. R.Ramachandran and R. Srinivasan – Corporate Accounting.

g. M.C. Shukla and T.S. Grewal – Advanced Accounts.

h. S.P.Iyengar – Advanced Accountancy Vol. – II.

SEMESTER-III


M.COM



AIM:

The aim of branding a product or service is the same everywhere in the world. ...

OBJECTIVE :

II. Create identification and brand awareness.

III. Guarantee a certain level of quality, quantity, and satisfaction of a product or service.

IV. Help in the promotion of the product.

UNIT I

Brand- concept – Evolution, perspectives, anatomy, types of brand names, brand name associations, Brands Vs Products, Advantages of Brands to consumers & firms. Brand elements:

Components & choosing brand elements, Branding challenges & opportunities.

UNIT II

Brand positioning – Basic concepts – alternatives – risks – Brands & consumers – Strategies for positioning the brand for competitive advantage – Points of parity – Points of difference -

Buying decision perspectives on consumer behaviour, Building a strong brand – Method & implications.

UNIT III

Brand Image, image dimensions, brand associations & image, Brand identity – perspectives, levels, and prisms. Managing Brand image – stages – functional, symbolic & experiential brands. Brand Equity – Sources of Equity. Brand Equity models, Brand audits. Brand Loyalty & cult brands.

UNIT IV

Leveraging Brands – Brand extensions, extendibility, merits & demerits, Line extensions, line trap – Co-branding & Licensing Brands. Reinforcing and Revitalisation of Brands – need, methods, Brand Architecture – product, line, range, umbrella & source endorsed brands. Brand Portfolio Management.

UNIT V

Brand valuation – Methods of valuation, implications for buying & selling brands. Applications – Branding industrial products, services and Retailers – Building Brands online. Indianisation of Foreign brands & taking Indian brands global – Issues & Challenges.

OUTCOMES:

II. Understand key principles of branding.

III. Explain branding concepts and ideas in their own words.

IV. Understand and conduct the measurement of brand equity and brand performance.

V. Practically develop a brand, including positioning and communication.

REFERENCE BOOKS:

1. Kevin Lane Keller, Strategic Brand Management, PHI/Pearson, New Delhi

2. Kapferer, Strategic Brand Management, Kogan Page, New Delhi.

3. Harsh Varma, Brand Management, Excell Books, New Delhi.

4. Majumdar, Product Management in India, PHI.

5. Sengupta, Brand Positioning, Tata McGraw Hill.

6. Rameshkumar, Managing Indian Brands, Vikas.

7. Chandrasekar, Product Management, Himalaya.

8. A Anandan&Prasanna Mohan Raj – Brand Management – Vijay

Nicole Imprints Pvt. Ltd., Chennai

SEMESTER-III


M.COM


20261DSC34A

Elective- III– A- Indian Financial System

5

0

0

4

AIM

To familiarize with the overall functioning of Indian Financial system.

OBJECTIVES

a. To gain knowledge on financial and capital market

b. To understand the importance of primary and secondary markets of shares and securities

c. To know the functioning of various financial institutional in India

UNIT – I

Indian Financial System – Financial Markets participants and instruments – Money market – Commercial banks – Call money markets – Treasury Bill Market – commercial Bills market and Bill Rediscounting scheme(BRs) – Certificate of Deposits (CDs) and Commercial papers (Cps)

UNIT – II

New issues markets – Function and issue mechanism – New issue markets – Operations– Reforms and investor Protection

UNIT – III

Stock Exchange – Operations – Reforms in secondary market and investor protection – over the counter exchange of India- Depositories

UNIT – IV

Export Import Bank of India – Unit Trust of India – Mutual funds in India – Insurance companies – venture capital funds in India – Seed Capital

UNIT – V

National Housing Bank – National Bank for Agriculture and Rural development – Non – Banking companies – Factoring companies – Securitization and Assets Reconstruction companies.

OUTCOME

� Knowledge, understanding and skills in the area of international financial relations and tolls for its implementation

� Knowledge and understanding of characteristics, activities, principles and specifics of international financial relations

� Ability to summarize and critically evaluate results obtained by researchers in the field of international financial relations

� Ability to analyze and use various sources of information and data in the field and make assessment

� Use methods in the field of international finance in practice � Economic essence and currency classifications: the concept of currency and its basic classification;

characteristics of currencies.

REFERENCE BOOKS

1. P.N. Varshney& D.K. Mittal – sultan chand&sons, Indian Financial System

2. H.R. Machiraju – Indian Financial System

3. Gordon, Natrajan – Financial Market & Services

4. Dr. S. Gurusamy – Financial services & Market

5. B.Santhanan –Financial Services.

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20261DSC34B

Elective -III-B- International Marketing 5

0

0

4

AIM

It deals With Why, When, What, Where, and How of global Marketing?

OBJECTIVES

5. To know all data developments and policies for International marketing.

6. To study the role of global marketing mix.

7. To identify global marketing issues.

UNIT – I

Framework of International Marketing – Basis of International Trade – Recent Trends in world Trade – Foreign Trade and economic growth – Trends in India’s foreign Trade – Institutions Infrastructure for Export promotion in India – Indian Trade policy – Export Assistance.

UNIT – II

Indentifying Foreign Markets – Product planning for export – Pricing for exports market entry and overseas distribution system – distribution Logistics for exports promoting products internationally – Overseas market Research – Marketing plan for export.

UNIT – III

New Techniques in International marketing Terms of payments and export finance – Management of risks in International marketing – Global marketing of services – Multinational and their role in Internal marketing state Trading in India.

UNIT – IV

Legal Dimensions of International Marketing – Export Documents and procedure – Outward FDI flow India and Indian multinationals.

UNIT – V

Issues relating to Globalization – Major Drivers – Status and implications of Globalization - Globalization and Indian economy – Global financial Institutions and Indian economy.

OUTCOME

Have developed an understanding of major issues related to international marketing Have developed skills in researching and analyzing trends in global markets and in

modern marketing practice Be able to assess an organization's ability to enter and compete in international markets. The course helped the students to learn the importance of International Marketing and the role of

exporting assisting Institutions.

An overview of social, political, legal, technological, economic, behavioral, ethical, and international aspects of marketing

REFERENCE BOOKS

Dr.R.L.Varshney and B.Bhattacharya – International Marketing Management.

P.SubboRao – International Business.

Rathor B.S. and Rathor J.S. – Export Marketing.

Balagopal T.A.S. – Export Marketing.

Francis Cherunilam – International Trade and Export Management

Dr.D.C.Kappor – Export Management

SEMESTER - III


M.COM


20211OEC Open Elective -Writing for the Media 4 0 0 2

Aim:

To equip students to enter into the realm of mass media. Objective:

To comprehend the intricacies of mass media

To know about the barriers to mass communication

To understand the function of mass media

To learn the different kinds of news

To enhance the different kinds of writing for media Outcome:

Understand the intricacies of mass media

Learn to write for the media

UNIT-I

Mass communication- Barriers to mass communication and mass culture- Function of mass media - Media effects, Qualities of media men.

UNIT-II

News- Hard and soft news- Expected and unexpected news- Box news- Follow up news-Scoop- Filters- Human interest stories- Recognizing and evaluation news.

UNIT-III

News and views- News analysis, Editorial, Columns, Article, Middle reviews, Letters-Features.

UNIT-IV

Reporting- Crime, Court, Election, Legislature, Sports, Development Investigative, Interpretative depth. UNIT-V

Writing for Media-Inverted pyramid style-Feature style-TV/Broadcast, New style writing TV/Radio Documentaries- Writing Advertisements-Practical

ReferenceBook:- Author Title of the book Edition / Year Publisher Susan Journalism John Hogenberg Professional Journalism 2012 M.James Neal News Writing and Reporting Surjeet Publication

M.V Komath The Journalist’s Handbook

D.S Mehta Mass Communication &Journalism

SEMESTER-III


M.COM


20212OEC Open Elective - Applicable Mathematical Techniques 4 0 0 2

Open Elective -Applicable Mathematical Techniques Objectives:

c. To understand the basic concept of Interpolation.

d. To enhance the knowledge about Assignment Problems, Replacement Problems,

Decision Analysis and Game Theory.

Outcomes:

d. Students using OR techniques in business tools for decision making

e. Students develop Assignment problem and Replacement problems f. Understand the concept of decision analysis and game theory g. Students gets the knowledge about interpolation

Unit I

Interpolation with unequal intervals: Newton’s, Lagrage’s, and inverse interpolation

Unit II

Assignment Problems

Unit III

Replacement Problems

Unit IV

Decision Analysis

Unit V

Game Theory References Unit I, “Numerical Methods in Science and Engineering” M.K.Venkatraman Units II to V, “Operations Research”, Kantiswarup, P.K. Gupta and Manmohan

SEMESTER-III


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Course Code BIOMEDICAL INSTRUMENTATION

L T P C

20213OEC 4 0 0 2

Aim:

vii. To understand the concepts and application of electronic Instrumentation in the Medical field.

Objective:

IV. Understanding basic principles and phenomena in the area of medical diagnostic instrumentation,

V. Theoretical and practical preparation enabling students to maintain medical instrumentation

UNIT – I: BIO ELECTRIC SINGNALS AND ELECTRODES

Fundamentals of medical instrumentation – Sources of biomedical signals – basic medical instrumentation – Intelligent medical instrumentation system – Origin of Bio electric signals – Recording Electrodes – Silver – Silver chloride electrodes – Electrodes for ECG – Electrodes for EEG – Electrodes for EMG.

UNIT – II: RECORDING SYSTEM AND RECORDERS

Basic recording system – General consideration for signal conditions – Preamplifiers – Biomedical signal analysis technique – main amplifier and driver stage – Writing systems – direct writing recorders – the ink jet recorders – Electrocardiograph, Electroencephalograph – Electromyography and other Biomedical recorders.

UNIT – III: MEASUREMENT AND ANALYSIS TECHNIQUES

Electro cardiography – measurements of Blood pressure - measurements of Blood flow and cardiac output, Respiratory therapy Equipment – Origin of EEG – Action Potentials of the brain – evoked potentials – Placement of electrodes – Recording set up – Analysis of EEG.

UNIT – IV: MAGNETIC RESONANCE AND ULTRASONIC IMAGIL G SYSTEMS

Principles of NMR Imaging system – Image reconstruction Techniques – Basic NMR components – Biological efforts of NMR Imaging – Advantages of NMR Imaging System – Diagnostic ultra Sound – Physics of ultrasonic waves – metical ultra sound – basic pulse – echo apparatus, A – Scan – echocardiograph(M mode).

UNIT – V: ADVANCED BIO MEDICAL SYSTEMS

Pacemakers – Need for Cardiac pacemaker – External Pace makes – Implantable Pace makers – recent development in Implantable Pacemakers – Pacing system Analyzer – Defibrillator – Pacer – Cardioverter – Physiotherapy and electro therapy equipment – High frequency heat therapy – short wave diathermy – microwave and ultrasonic therapy – pain relief through electrical simulation.

OUTCOMES:

Define basic medical terms and physical values that can be handled by medical instrumentation,

Describe methods and implementation of electrical and nonelectrical medical parameters diagnostic,

demonstrate measuring of basic medical parameters,

Calculate basic parameters of the equipment for using in electro diagnostic and electro therapy,

Apply safety standards and select disposal method and procedures for electrical diagnostic equipment.

Books for Study

� R.S Khandpur, Handbook of Biomedical instrumentation, Tata McGraw Hill publishing company Limited. New Delhi,(2003). (Unit I,II,IV & V)

� Lestlie Cromwell, Fred J. Weibell, Erich A. Pfeiffer, Bio medical instrumentation and measurements, PHI, New Delhi.(Unit-III)

Book for Reference

� M.Arumugam, Biomedical Instrumentation, Anuradha Agencies, Kumbakonam (2000)

SEMESTER-III


M.COM


20214OEC Open Elective - GREEN CHEMISTRY 4 0 0 2

Objectives:

To learn about the environmental status, public awareness in evolution, principles involved in green chemistry, bio-catalytic reactions, global warming and its control measures, availability of green analytical methods.

Unit I - Introduction

Introduction-Current status of chemistry and the Environment-Evolution of the Environmental movement: Public awareness - Dilution is the solution to pollutionPollution prevention.

Unit II - Principles

Green Chemistry – Definition – Principles of Green Chemistry - Why is this new area of Chemistry getting to much attention - Why should chemist pursue the Goals of Green Chemistry - The roots of innovation – Limitations.

Unit III - Bio Catalytic Reactions

Green Chemistry Using Bio Catalytic Reactions – Introduction - Fermentation and Bio transformations - Production of Bulk and fine chemicals by microbial fermentationAntibiotics – Vitamins - Bio catalyses synthesis of industrial chemicals by bacterial constructs - Future Tends.

Unit IV - Green House Effect

Green house effect and Global Warming – Introduction - How the green house effect is produced - Major sources of green house gases - Emissions of CO2 - Impact of green house effect on global climate - Control and remedial measures of green house effect - Global warming a serious threat - Important points.

Unit V - Green Analytical Methods

Future trends in Green Chemistry - Green analytical methods, Redox reagents, Green catalysts; Green nano-synthesis, Green polymer chemistry, Exploring nature, Biomimetic, Proliferation of solvent-less reactions; Non-covalent derivatization, Biomass conversion, emission control

Outcomes:

C. To understand the environmental status and evolution.

· To know about the Pollution and its prevention measures.

·To familiarize the green chemistry.

·To learn about the bio-catalytic reactions.

·To understand about the vitamins and antiobiotics.

References:

1. Introduction to Green Chemistry – M.Rayan and M.Tinnesand

2. New Trends in Green Chemistry – V.K.Ahluwalia and M.Kidwai

SEMESTER-III


M.COM


20217OEC Open Elective – Herbal Medicine 4 0 0 2

Aim:

6. Be able to advise and educate effectively to create a comprehensive wellness plan incorporating herbal, dietary and lifestyle recommendations integrating self-awareness and lessons of nature

Objective

Possess knowledge of traditional herbal systems as well as an understanding of the principles and practices of modern Western herbalism

Demonstrate the ability to critically analyze herbal research and contribute to the current body of herbal literature

Know how to integrate knowledge of raw materials, formulation, and herbal pharmacy for product development purposes

Know how to effectively educate individuals and groups about herbs

Be able to demonstrate basic skills in herb identification, harvesting, and preparation

Be able to address potential safety concerns including herb-drug interactions

Outcomes

IV. Accurately gather information regarding past and current health status while differentiating between phenomena and the client’s interpretation of phenomena

V. Synthesize the above information to create a comprehensive assessment of health inputs and processes

VI. Work with clients to develop individualized goals and a plan for health and wellness

Unit I

Tribal medicine – methods of disease diagnosis and treatment – Plants in folk religion – Aegle marmelos, Ficus benghalensis, Curcuma domestica, Cyanodon dactylon and Sesamum indicum.

Unit II

Traditional knowledge and utility of some medicinal plants in Tamilnadu – Solanum trilobatum, Cardiospermum halicacabum, Vitex negundo, Adathoda vasica, Azadirachta indica, Gloriosa superba, Eclipta alba, Aristolochia indica and Phyllanthus fraternus.

Unit III

Plants in day today life – Ocimum sanctum, Centella asiatica, Cassia auriculata, Aloe vera. Nutritive and medicinal value of some fruits (Guava, Sapota, Orange, Mango, Banana, Lemon, Pomegranate) and vegetables - Greens (Moringa, Solanum nigrum Cabbage).

Unit IV

Allergens – types – sources – active principles – Chemical nature – Cell modifiers – Lectins – mutagens, teratogens – Allergic reactions with known examples.

Unit V

Cardiovascular diseases – blood pressure – cardiac drugs of plant origins – alkaloids, anticoagulants – basic mechanism of action. Pulmonary / respiratory disorders – asthma – bronchitis – common cold – allergy – Remedy from plants.

References

5. Tribal medicine – D.C. Pal & S.K. Jain Naya Prakash, 206, Bidhan Sarani, Calcutta , 1998

6. Contribution to Indian ethnobotany – S.K. Jain, 3rd edition, Scientific publishers, B.No. 91, Jodhpur, India. 2001

7. A Manual of Ethnobotany – S.K.Jain, 2nd edition, 1995.

8. Kumar, N.C., An Introduction to Medical botany and Pharmacognosy. Emkay Publications, New Delhi. 1993.

9. Rao, A.P. Herbs that heal. Diamond Pocket Books (P) Ltd., New Delhi, 1999

SEMESTER-III


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20222OEC Open Elective –M- Marketing 4 0 0 2

OBJECTIVES

18. Understand Mobile Business strategies.

19. To understand Mobile marketing tools and techniques. 20. To know Mobile technologies.

UNIT I Introduction

Mobile Marketing Campaign, Fortune 500 and Mobile Marketing, consumers engagement with mobile, Terminologies.

UNIT II Businesses Vs mobile marketing

classic mistakes in mobile marketing, laying foundation for successful mobile marketing campaign, understanding technology behind mobile marketing – Android, iOS, Windows Phone.

UNIT III

Strategic thinking about Mobile marketing campaign, Mobile Marketing Tools – setting up mobile website for different firms, using SMS, MMS and apps to drive customers to business and other ways to attract customers.

UNIT IV Location Based Marketing

LBS, NFC, Bluetooth and LBA, 2D codes, Tablet, Other Mobile Applications, Business Firms connecting to customers using Mobile – case study, Mobile Marketing for B2B companies, Mobile E-commerce to Drive Revenue.

UNIT V Mobile Payments

Present and Future Mobile Technology, Mobile Application Development.

OUTCOMES

4. Upon Completion of the course, the students should be able to: 5. Analyze various mobile marketing strategies.

6. Market Mobile based Applications.

7. Apply various tools in mobile marketing.

REFERENCE BOOKS:

1. Go Mobile: Location Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D

codes and other Mobile Strategies to Grow your Business, Jeanne Hopkins, Jamie Turner,

John Wiley&Sons Inc., 2012.

2. M- Commerce, Paul Skeldon, Crimson Publishing, 2012.

3. M-Commerce Technologies, Services and Business Models, Norman Sadeh , Wiley 2002.

4. Mobile Commerce, Opportunities, Applications and Technologies of Wireless Business,

Paul Mary, Tom Jell, Cambridge University Press, 2001.

SEMESTER-IV


M.COM



AIM

To gain knowledge of the basic principles underlying the substantive provisions of the Income Tax Law and their applications.

OBJECTIVES

• To compute Income of an Individual under various Heads of Income.

• To learn the provisions relating to Tax exemptions and Tax deductions.

• To gain knowledge on Tax Planning.

UNIT – I

Direct and Indirect Taxes in India –Charge of Income Tax –Computation of total income and tax Liability – Income as per Sec2 (24) –Assessment year – Previous year – Residential Status and Incidence of Tax – Basis of charge- Exemptions Income under Sec 10,11,12,13 and 13A.

UNIT – II

Income under the Head Salaries –Definition of the Head ‘Salaries’ – Features of salary-Receipts included under Salaries –Different forms of Salaries –Computation of Taxable salaries – Allowances – Different types- Perquisites – Different types – Valuation of perks Different types of Provident Funds –Tax Planning –Deductions under Sec 80C.

UNIT – III

Income under the Head House Property – charge on Annual Value –Exempted Incomes of House Property- Computation of Income from House Property – Let out House- Annual Value-Gross Annual Value- Gross Annual Value of self occupied house property- Deductions allowed – Tax Planning –Interest on Housing Loan maximum limit.

UNIT – IV

Incomes under the Head Profits and Gains of Business or Profession –Meaning of Business and Profession –Business Income and Professional Income- Computation of Profits and Gains of business or Professions –Admissible and Inadmissible deductions – Exemptions for Tax Planning .

UNIT – V

Income under Capital Gains – Capital Assets- Exempted Assets-Transfer of Assets- Short term and Long term Capital Gains- Application of Cost Inflation Index – Exempted Capital Gains- Taxable Capital Gains- Tax Planning in Capital Gaining –Income from Other Sources –Taxable Income from Other Sources- General Income and Specific Income- causal Income – Deductions –Tax Planning.

OUTCOME

� File IT Return on individuals basis

� Compute the total Income and Define tax complicacies and structure.

� In order to familiarize the different know-how and heads of income with its components

� It helps to build an idea about income from house property as a concept

� Make the students familiarizes with the concept of depreciation and its provisions

� It give more idea about the income from business or profession

REFERENCE BOOKS

i. Income Tax Act,1961 as amended up to late.

ii. Dr.VinodK.Singhania – Students Guide to Income Tax

iii. T.S.Reddy&Y.Hari Prasad Reddy –Income Tax Law and Practice

iv. T.N.Manoharan –Students, Hand Book on Income Tax Law.

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AIM

To understand the importance of the Global Business and the functions of multinational corporations.

OBJECTIVES

4. To learn latest available information and data on International Business.

5. To explain the various methods of entry to foreign market.

6. To study the role of multinational corporation in the Global context.

UNIT – I

International Business: An overview – Evolution of International business – Drivers of Globalization – Influences of International business – Stages of Internationalization – Differences between domestic business and International business – International business Approaches – Modes of entry – Goals of International business – Advantages of International business – Problems of International business.

UNIT – II

International Business Environment: Introduction – Social and cultural environment – Technological environment – Economic environment – Political environment – Legal environment.

UNIT – III

Modes of Entering International Business: Introduction – Modes of entry – Exporting , Licensing , Franchising , Contract manufacturing , Management contracts , turnkey projects, foreign direct investment , Joint ventures – comparison of Different modes of entry – Functional Alliances – managing conflict situations – Break – Up of – Alliances. .

UNIT – IV

Foreign Direct Investment: Meaning – International Investment Theories – Factors Influencing FDI – Reasons for FDI – costs and benefits of FDI – Trends in FDI – Foreign Direct Investment in India.

UNIT – V

Multinational Corporations : Definitions and concepts – Factors that contributed for the growth of MNCs – Advantages and Disadvantages – control over MNCs – Organizational structure of MNCs – Relationship between headquarters and subsidiaries – MNCs in India – The Indianisation of Transnationals. .

OUTCOME

IV. Have developed an understanding of major issues related to international Business

V. Have developed skills in researching and analyzing trends in global markets and in modern marketing practice

VI. An organization’s ability to enter and compete in international markets.

VII. Develop skills in researching and analyzing international Business opportunities

VIII. Develop a high level of analytical skills and critical thinking in an international Business context

IX. Explain the main institutions that shape the global marketplace; REFERENCE BOOKS

3. Francis Cherunilam – International Business Text and Cases

4. Dr.R.L.Varshney& Bhattacharya – International Marketing Management

5. P.SubbaRao – International Business.

SEMESTER-IV


M.COM


20261SEC43 Co-operation in India and Abroad 6 0 0 5

AIM

To understand the basic principles of co-operation and their applications in India and Abroad.

OBJECTIVES

C. To study the functioning various co-operative organization in India.

D. To gain knowledge about co-operative movement in foreign countries.

UNIT – I

Meaning and Definitions of Co-operation – reformulated principles of ICA- Co-operative as a Via – Media between capitalism and Communism –Evolution of Co-operative thought –Co-operative thought of Raiffeisen, Robert Owen-Rochdale Pioneers.

UNIT – II

Evolution of Co-operative movement in India –Pre-independence –Post independence- Co-operation during five year plans. Co-operative Agricultural Credit –Short term credit structure –Primary Agricultural Co-operative banks- Central Co-operative Banks –State Co-operative Bank.

UNIT – III

Long –term credit structure –Working of Primary and State Co-operative Agricultural and Rural Development Bank –NABARD and NCDC- Non-Agricultural credit –Urban Banks –Employees credit societies –Housing Co-operatives.

UNIT – IV

Objects –working and problems of marketing co-operatives- Consumer Co-operatives, Industrial Co-operatives-Co-operative farming and milk-Co-operatives –State aid and Co-operative education and training –State Co-operative Union and National Co-operative Union. .

UNIT – V

Co-operative Movement in Foreign Countries: England, Germany, Denmark and Japan, Impact of Globalization on Co-operatives.

OUTCOME

Know about the company law in the Abroad.

Understand the use of the memorandum of association and article of association in a

company, they also learn from this course





REFERENCE BOOKS

5. B.S.Mathur –Co-operation in India

6. Hajeela –Co-operation in India and Abroad

7. Tamilnadu Journal of Co-operation

SEMESTER-IV


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20261DSC44A

Elective- IV – A- Customer Relationship Management

5

0

0

4

AIM:

The aims of our Customer Relationship Management training course are to teach you how

OBJECTIVES :

II. To facilitates the students to understand the process of CRM,implementation of CRM strategies and customization of services.

III. To understand your role in achieving good customer relationship management with a customer and/or stakeholders. ...

IV. To understand the skills to communicate with and influence customers & stakeholders.

UNIT I

Introduction and Significance - CRM Emerging Concepts; Need for CRM; CRM Applications; CRM Decisions; The Myth of Customer Satisfaction; CRM Model; Understanding Principles of Customer

Relationship; Relationship Building Strategies; Building Customer Relationship Management by Customer Retention; Stages of Retention; Sequences in Retention Process; Understanding Strategies to Prevent Defection and Recover Customers.

UNIT II

CRM Process: Introduction and Objectives - an Insight into CRM and e-CRM/ online CRM; The CRM cycle - Assessment Phase; Planning Phase; The Executive Phase; Modules in CRM, 4C's of CRM Process;

CRM Process for Marketing Organization; CRM Affiliation in Retailing Sector; Key e-CRM features.

UNIT III

CRM Architecture: IT Tools in CRM; Data Warehousing - Integrating Data from different phases with Data Warehousing Technology; Data Mining: - Learning from Information Using Date Mining Technology

like OLAP etc.; Understanding of Data Mining Process; Use of Modelling Tools; Benefits of CRM Architecture in Sales & Productivity; Relationship Marketing and Customer Care, CRM Over Internet.

UNIT IV

CRM Implementation: Choosing the right CRM Solution; Framework for Implementing CRM: a Step-by-Step Process: Five Phases of CRM Projects

UNIT V

Development of Customizations; Beta Test and Data Import; Train and Retain; Roll out and System Hand-off; Support, System Optimization and Follow-up; Client/Server CRM Model; Use of CRM in Call Centers using Computer Telephony Integration (CTI); CTI Functionality; Integration of CRM with ERP System. Case Studies

OUTCOMES:

4. Critically review and interpret the theoretical aspects of CRM across the main areas of sales, services and marketing;

5. Exhibit creative and technical practical professional skills and justify the strategy adopted with reference to specified briefs.

6. To round out our discussion of marketing information and research, we need to add one more

important tool to the mix: customer relationship management (CRM) systems.

7. These increasingly prevalent systems are the centerpiece in how many organizations make sense of and

manage marketing data about current and prospective customers.

8. A basic understanding of CRM systems can help you recognize their potential for helping organizations

use marketing information more effectively.

REFERENCE BOOKS:

1. Mohammed, H. Peeru and a Sagadevan (2004). Customer Relationship

Management. Vikas Publishing House, Delhi.

2. Paul Greenberge (2005). CRM-Essential Customer Strategies for the

21st Century. Tata McGraw Hill.

3. William, G. Zikmund, Raymund McLeod Jr.; Faye W. Gilbert (2003).

Customer Relationships Management. Wiley.

4. Alex Berson, Stephen Smith, Kurt Thearling (2004). Building Data

Mining Applications for CRM. Tata McGraw Hill

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20261DSC44B

IV-B- International Financial Management 5

0

0

4

AIM:

To learn the finance function in the international context.

OBJECTIVES:

b) To understand the international monetary system

c) To study foreign exchange management in India.

d) To know the working capital management in a multinational context.

UNIT-I

The finance function in the international context – The Balance of Payments –International monetary system –Functions of financial management –Challenges of international financial management.

UNIT-II

The foreign exchange market structure and the participants-Types of transactions-Meaning of Currency-Dealing –Exchange rate –Forward rates- Exchange rate computation.

UNIT-III

Working Capital Management in a multinational Context –Short term Borrowing and Investment – Centralized Vs Decentralized cash management –Cash transactions – Equity Financing in the international markets –Accounts receivable and Inventory management.

UNIT-IV

Long term borrowing in international capital markets –The major market segment – International leasing –Foreign direct investments by multinationals- Capital Budgeting.

UNIT-V

International project appraisal – Review of NPV approach –Adjusted present value- Frame work – Project appraisal in the international context – Exchange rate risk and cost of Capital –Joint ventures.

OUTCOME:

V. Understand international capital and foreign exchange market. VI. Identify and appraise investment opportunities in the international environment.

VII. Identify risk relating to exchange rate fluctuations and develop strategies to deal with them

VIII. Identify and evaluate foreign direct investment and international acquisition opportunities

IX. Develop strategies to deal with other types of country risks associated with foreign operations

X. Express well considered opinion on issues relating to international financial management.

REFERENCE BOOKS:

• Jaiswal –Doing Business on Internat E-Commerce, Galgotia Publications in New Delhi.

• Ravilalakota&Andrew,B.Whinston,Frontiers of Electronic Commerce, Addition Wesley.

• Dr.R.L.Varshney and Dr.S.Bhashyam- International Financial Management.

• Alan C.Shapire –Multinational Financial Management

• Jeff Madura – International Financial Management –Southwest Publications.

Annexure 4 -Revised Curriculum structure and syllabus of M.Phil

Course Code 201ACLSUHV

Aim:



Course Objectives :



Course Outcomes :

By the end of the course the learners will b


11. Learn from case studies of lives of great and successful people who followed and practiced human values and

12. Become conscious practitioners of human values.13. Realize their potential as human beings and conduct themselves properly in the ways

of the world.

Unit I

� Introduction:What is love? Forms of love for self, parents, family, friend, spouse, community, nation, humanity and other beings, both for living and non

• Love and compassion and inter• Love, compassion, empathy, sympathy and non• Individuals who are remembered in history for practicing compassion and love.• Narratives and anecdotes from history, literature including local folklore• Practicing love and compassion: What will learners learn gain if they practice love

Annexure-I

SEMESTER I


Course Title






By the end of the course the learners will be able to:

Know about universal human values and understand the importance of values in individual, social circles, career path, and national life.Learn from case studies of lives of great and successful people who followed and practiced human values and achieved self-actualisation.Become conscious practitioners of human values.

Realize their potential as human beings and conduct themselves properly in the ways

Introduction:What is love? Forms of love for self, parents, family, friend, spouse, community, nation, humanity and other beings, both for living and nonLove and compassion and inter-relatedness Love, compassion, empathy, sympathy and non-violenceIndividuals who are remembered in history for practicing compassion and love.Narratives and anecdotes from history, literature including local folklorePracticing love and compassion: What will learners learn gain if they practice love


L T P C

- - - 2





Know about universal human values and understand the importance of values in individual, social circles, career path, and national life. Learn from case studies of lives of great and successful people who followed and

actualisation.

Realize their potential as human beings and conduct themselves properly in the ways


violence Individuals who are remembered in history for practicing compassion and love.

Narratives and anecdotes from history, literature including local folklore Practicing love and compassion: What will learners learn gain if they practice love

Introduction:What is love? Forms of love for self, parents, family, friend, spouse,

and compassion? What will learners lose if they don’t practice love and compassion?


Unit II

• Introduction: What is truth? Universal truth, truth as value, truth as fact (veracity,

sincerity, honesty among others)





Unit III




violence





Unit IV







Unit V




folklore




Unit VI


• Individuals who are remembered in history for practicing this value.

• Narratives and anecdotes dealing with instances of service from history, literature including local folklore

• Practicing service: What will learners learn/gain gain if they practice service? What will learners lose if they don’t practice it?



Unit VII







SEMESTER II




Aim:

Course Objectives:



10. Identify what their non-verbal messages are communicating to others 11. Understand role of communication in teaching-learning process 12. Learning to communicate through the digital media



Course Outcome:



Unit I




Unit II


Unit III



x. Identify the main claim of the text

xi. Identify the purpose of the text

xii. Identify the context of the text

xiii. Identify the concepts mentioned


viii. Identify the arguments employed in the text

ix. Identify the theories employed or assumed in the text • Interpret the text

ix. To understand what a text says

x. To understand what a text does

xi. To understand what a text means

Unit IV



issues






• Be well structured vii. Well-knit logical sequence viii. Narrative sequence

ix. Category groupings • Different modes of Writing-

viii. E-mails ix. Proposal writing for Higher Studies

x. Recording the proceedings of meetings

xi. Any other mode of writing relevant for learners

Unit V


• Trends and opportunities in using digital technology in the workplace • Internet Basics • Introduction to MS Office tools

v. Paint vi. Office

vii. Excel viii. Power point

Unit VI







Unit VII






Reference:

10. Sen Madhucchanda (2010), An Introduction to Critical Thinking, Pearson,Delhi


SEMESTER III




Aim:

Course Objectives :

To provide an in-depth training in the use of office automation, internet and internet tools. The

course also helps the candidates to get acquainted with IT.

Course Outcomes:

After completion of the course, students would be able to documents, spreadsheets, make small

presentations and would be acquainted with the internet.

UNIT I


UNIT II


UNIT III


UNIT IV


UNIT V


Reference:


2. Microsoft Office 2007 Bible - John Walkenbach, Herb Tyson, Faithe Wempen, cary N.

Prague,Michael R groh, Peter G.Aitken, and Lisa a.Bucki -Wiley India pvt. ltd.

3. Introduction to Information Technology - Alexis Leon, Mathews Leon, and Leena Leon, Vijay

Nicole Imprints Pvt. Ltd., 2013.





SEMESTER IV



201ACLSLMS Leadership and Management Skills

- - - 2

Aim:

The aim of the course cultivating and nurturing the innate leadership skills of the youth so that they may


solutions.

Course Objective:




Create and maintain an effective and motivated team to work for the society Nurture a creative and entrepreneurial mindset


Course Outcomes :








e. Understanding Leadership and its Importance • What is leadership?



f. Traits and Models of Leadership • Are leaders born or made?



g. Basic Leadership Skills • Motivation



h. Basic Managerial Skills • Planning for effective management




i. Self Management Skills • Understanding self concept




d. Basics of Entrepreneurship • Meaning of entrepreneurship



e. Creating Business Plan • Problem identification and idea generation



i. Innovative Leadership




j. Design Thinking


- Discovery - Interpretation - Ideation - Experimentation - Evolution.




h. Learning through Biographies




i. Ethics and Conduct • Importance of ethics • Ethical decision making • Personal and professional moral codes of conduct



Books

Ashokan, M. S. (2015). Karmayogi: A Bbiography of E. Sreedharan. Penguin, UK. Brown, T. (2012). Change by Design. Harper Business

Elkington, J., & Hartigan, P. (2008). The Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World. Harvard Business Press.

Goleman D. (1995). Emotional Intelligence. Bloomsbury Publishing India Private Limited

Kalam A. A. (2003). Ignited Minds: Unleashing the Power within India. Penguin Books India

Kelly T., Kelly D. (2014). Creative Confidence: Unleashing the Creative Potential Within Us All. William Collins

Kurien V., & Salve G. (2012). I Too Had a Dream. Roli Books Private Limited Livermore D. A. (2010). Leading with cultural intelligence: The New Secret to


McCormack M. H. (1986). What They Don’t Teach You at Harvard Business School: Notes From A Street-Smart Executive. RHUS

O'Toole J. (2019) The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good. Harpercollins

Sinek S. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. Penguin

Sternberg R. J., Sternberg R. J., & Baltes P. B. (Eds.). (2004). International Handbook of Intelligence. Cambridge University Press.

E-Resources

Fries, K. (2019). 8 Essential Qualities That Define Great Leadership. Forbes. Retrieved 2019- 02-15 from https://www.forbes.com/sites/kimberlyfries/2018/02/08/8-essential- qualities-that-define-great-leadership/#452ecc963b63.

How to Build Your Creative Confidence, Ted Talk by David Kelly - https://www.ted. com/talks/david_kelley_how_to_build_your_creative_confidence

India’s Hidden Hot Beds of Invention Ted Talk by Anil Gupta - https://www.ted.com/ talks/anil_gupta_india_s_hidden_hotbeds_of_invention

Knowledge@Wharton Interviews Former Indian President APJ Abdul Kalam - . "A Leader Should Know How to Manage Failure" https://www.youtube.com/ watch?v=laGZaS4sdeU

Martin, R. (2007). How Successful Leaders Think. Harvard Business Review, 85(6): 60. NPTEL Course on Leadership - https://nptel.ac.in/courses/122105021/9

SEMESTER V




Aim:

Course Objectives :




individual SWOT.

Course Outcomes :

At the end of this course the students will be able to:














Unit II : Interview Skills

v. Interview Skills : Preparation and Presentation • Meaning and types of interview (F2F, telephonic, video, etc.) • Dress Code, Background Research, Do’s and Don’ts



ended questions)

vi. Interview Skills : Simulation • Observation of exemplary interviews


vii. Interview Skills : Common Errors













SEMESTER VI



- - - 1

Aim:

Course Objectives:

• To develop an appreciation of rural culture, life-style and wisdom amongst students




learning

Course Outcomes:







improvements


Rural lifestyle, rural society, caste and gender relations, rural values with respect to community,

nature and resources, elaboration of “soul of India lies in villages” (Gandhi), rural infrastructure.


Agriculture, farming, land ownership, water management, animal husbandry, non-farm livelihoods and

artisans, rural entrepreneurs, rural markets







Gram Panchayat Decentralised Planning, NRLM, MNREGA, etc

Annexure-III

SEMESTER-III


B.COM


20161AEC36 Essentials of Business Communication 2 0 1 3

AIM

To master the art of communication in the business matters effectively.

OBJECTIVES

VII. To learn and write various types of business letters.

VIII. To identify the critical communication points.

IX. To keep the business communication as evidences for future references.

UNIT – I Introduction to Business Communication

Introduction, Definitions, Basic forms of communication -Communication process- Effective communication - Development of positive personal attitudes - Types of Communication – Media – Barriers to Communication – Principles of Effective Communication.

UNIT – II - Writing Skills drafting of business letters

Correspondence – Norms for Business Letters – Letter for different kinds of situations – Personalized stand letters, enquiries, customers’ complaints, collection letters – Sales promotion letters, Application letters- office memorandum - Memo formats - Applications for Job- Enquiry letter - Request letter - Report writing -

Unit III Communication Skills

Non-verbal communication – Personal Appearance Posture – Body Language – Use of Charts, Diagrams & Tables – Visual & Audio Visual Aids for communication – Dyadic communication : Face to Face Communication – Telephonic Conversation. Listening: Meaning, Importance, Types of listening, Tips for effective listening, Barriers for listening

Unit IV Report Writing

Report Writing – Structure of Reports – Long & Short Reports – Formal & Informal Reports – Writing Research Reports, Technical Reports – Norms for including Exhibits & Appendices.

Unit V

Conducting Meetings : Procedure – Preparing agenda, Minutes and Resolutions Conducting Seminars & Conferences : Procedure of Regulating Speech Evaluating Oral Presentation – Group Discussion : Drafting Speech – Negotiation Skills.

OUTCOME:

Identify ethical, legal, cultural, and global issues affecting business communication.

Utilize analytical and problem solving skills appropriate to business communication.

Effective business writing

Research approaches and information collection.

Developing and delivering effective presentations

Effective interpersonal communications

Skills that maximize team effectiveness.

Good time management.

REFERENCE BOOKS




11. Business communication – PC Bhatia – Ane books Pvt ltd., - www.anebooks.com.

12. Business communication, principles and methods and Techniques – Nirmal singh, Deep and

Deep publications Pvt Ltd., - www.ddpbooks.com

13. Business communication – Sathya swaroop Debaish Bhagabandas – PHI learning private ltd.,

14. Business communication – Meenakshi Raman, Prakash singh, Oxford university press 5.

Foundations of Business communication, India Edition – Dona. J. Young Tata mcgraw – Hill.


M.COM

COURSE CODE COURSE TITLE L T P C 20261SEC33 Brand Management 5 2 0 5

AIM:

The aim of branding a product or service is the same everywhere in the world. ...

OBJECTIVE :

V. Create identification and brand awareness.

VI. Guarantee a certain level of quality, quantity, and satisfaction of a product or service.

VII. Help in the promotion of the product.

UNIT I

Brand- concept – Evolution, perspectives, anatomy, types of brand names, brand name associations, Brands Vs Products, Advantages of Brands to consumers & firms. Brand elements:

Components & choosing brand elements, Branding challenges & opportunities.

UNIT II

Brand positioning – Basic concepts – alternatives – risks – Brands & consumers – Strategies for positioning the brand for competitive advantage – Points of parity – Points of difference -

Buying decision perspectives on consumer behaviour, Building a strong brand – Method & implications.

UNIT III

Brand Image, image dimensions, brand associations & image, Brand identity – perspectives, levels, and prisms. Managing Brand image – stages – functional, symbolic & experiential brands. Brand Equity – Sources of Equity. Brand Equity models, Brand audits. Brand Loyalty & cult brands.

UNIT IV

Leveraging Brands – Brand extensions, extendibility, merits & demerits, Line extensions, line trap – Co-branding & Licensing Brands. Reinforcing and Revitalisation of Brands – need, methods, Brand Architecture – product, line, range, umbrella & source endorsed brands. Brand Portfolio Management.

UNIT V

Brand valuation – Methods of valuation, implications for buying & selling brands. Applications – Branding industrial products, services and Retailers – Building Brands online. Indianisation of Foreign brands & taking Indian brands global – Issues & Challenges.

OUTCOMES:

VI. Understand key principles of branding.

VII. Explain branding concepts and ideas in their own words.

VIII. Understand and conduct the measurement of brand equity and brand performance.

IX. Practically develop a brand, including positioning and communication.

REFERENCE BOOKS:

1. Kevin Lane Keller, Strategic Brand Management, PHI/Pearson, New Delhi

2. Kapferer, Strategic Brand Management, Kogan Page, New Delhi.

3. Harsh Varma, Brand Management, Excell Books, New Delhi.

4. Majumdar, Product Management in India, PHI.

5. Sengupta, Brand Positioning, Tata McGraw Hill.

6. Rameshkumar, Managing Indian Brands, Vikas.

7. Chandrasekar, Product Management, Himalaya.

8. A Anandan&Prasanna Mohan Raj – Brand Management – Vijay

Nicole Imprints Pvt. Ltd., Chennai


M.COM

COURSE CODE COURSE TITLE L T P C 20261DSC44A

Elective- IV – A- Customer Relationship Management

5

0

0

4

AIM:

The aims of our Customer Relationship Management training course are to teach you how

OBJECTIVES :

V. To facilitates the students to understand the process of CRM,implementation of CRM strategies and customization of services.

VI. To understand your role in achieving good customer relationship management with a customer and/or stakeholders. ...

VII. To understand the skills to communicate with and influence customers & stakeholders.

UNIT I

Introduction and Significance - CRM Emerging Concepts; Need for CRM; CRM Applications; CRM Decisions; The Myth of Customer Satisfaction; CRM Model; Understanding Principles of Customer

Relationship; Relationship Building Strategies; Building Customer Relationship Management by Customer Retention; Stages of Retention; Sequences in Retention Process; Understanding Strategies to Prevent Defection and Recover Customers.

UNIT II

CRM Process: Introduction and Objectives - an Insight into CRM and e-CRM/ online CRM; The CRM cycle - Assessment Phase; Planning Phase; The Executive Phase; Modules in CRM, 4C's of CRM Process;

CRM Process for Marketing Organization; CRM Affiliation in Retailing Sector; Key e-CRM features.

UNIT III

CRM Architecture: IT Tools in CRM; Data Warehousing - Integrating Data from different phases with Data Warehousing Technology; Data Mining: - Learning from Information Using Date Mining Technology

like OLAP etc.; Understanding of Data Mining Process; Use of Modelling Tools; Benefits of CRM Architecture in Sales & Productivity; Relationship Marketing and Customer Care, CRM Over Internet.

UNIT IV

CRM Implementation: Choosing the right CRM Solution; Framework for Implementing CRM: a Step-by-Step Process: Five Phases of CRM Projects

UNIT V

Development of Customizations; Beta Test and Data Import; Train and Retain; Roll out and System Hand-off; Support, System Optimization and Follow-up; Client/Server CRM Model; Use of CRM in Call Centers using Computer Telephony Integration (CTI); CTI Functionality; Integration of CRM with ERP System. Case Studies

OUTCOMES:

Critically review and interpret the theoretical aspects of CRM across the main areas of sales, services and marketing;

Exhibit creative and technical practical professional skills and justify the strategy adopted with reference to specified briefs.

To round out our discussion of marketing information and research, we need to add one more

important tool to the mix: customer relationship management (CRM) systems.

These increasingly prevalent systems are the centerpiece in how many organizations make sense of and

manage marketing data about current and prospective customers.

A basic understanding of CRM systems can help you recognize their potential for helping organizations


REFERENCE BOOKS:

1. Mohammed, H. Peeru and a Sagadevan (2004). Customer Relat


2. Paul Greenberge (2005). CRM



Customer Relationships Manageme



Annexure 4

PROGRAMME OBJECTIVES: 1. To make the students to develop a comprehensive ideas of commerce and trade

2. To educate the students about the promotion of knowledge about business

3. To sensitize about the emerging challenges and issues across the Globe in Trade and Commerce.

4. To address manpower requirement in the field of Human Resource Management

5. To keep pace with the development in the areas of management

6. Provide training required for undertaking research in commerce

7. Prepare scholars for undertaking higher responsibilities in such areas as Financial Management, Human Resource Management, and Marketing Management.



1. Mohammed, H. Peeru and a Sagadevan (2004). Customer Relationship


2. Paul Greenberge (2005). CRM-Essential Customer Strategies for the



Customer Relationships Management. Wiley.



Annexure 4 -Revised Curriculum structure and syllabus of M.Phil

DEGREE: M.Phil

PROGRAMME OBJECTIVES:

1. To make the students to develop a comprehensive ideas of commerce and trade


about the emerging challenges and issues across the Globe in Trade and



equired for undertaking research in commerce

7. Prepare scholars for undertaking higher responsibilities in such areas as Financial Management, Human Resource Management, and Marketing Management.


ionship


Revised Curriculum structure and syllabus of M.Phil

1. To make the students to develop a comprehensive ideas of commerce and trade


about the emerging challenges and issues across the Globe in Trade and



equired for undertaking research in commerce

7. Prepare scholars for undertaking higher responsibilities in such areas as Financial Management, 7. Prepare scholars for undertaking higher responsibilities in such areas as Financial Management,

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT

COURSE CODE

203COC11 Research Methodology

203COC12 Advanced Functional Management

203COC13_ Optional

(Common Paper) Research and Publication Ethics

203COC21 Project Work

SEMESTER

I

PROGRAMME OUTCOMES: 1. Acquired the knowledge in the field of commerce

2. Familiarizes the students about the promotion of human relations

3. Provide a source of inspiration by appearing competitive exams

4. Understand the emerging changes in the fiel

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT DEPARTMENT OF COMMERCE

COURSE STRUCTURE

SEMESTER - I

COURSE TITLE


Advanced Functional Management

Optional

Research and Publication Ethics

Total

SEMESTER - II

Project Work

OPTIONAL


203COC13A

203COC13B

203COC13C

Optional –I Marketing Management

Optional –II Human Resource Management

Optional – III Financial Management

PROGRAMME OUTCOMES:

. Acquired the knowledge in the field of commerce

2. Familiarizes the students about the promotion of human relations

3. Provide a source of inspiration by appearing competitive exams

4. Understand the emerging changes in the field of Foreign Trade and Commerce

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT


L T P C

2 2 0 2

2 2 0 2

2 2 0 2

- - - 2

Total 06 06 - 08

02

COURSE TITLE

I Marketing Management

II Human Resource Management

III Financial Management

d of Foreign Trade and Commerce

5. Acquired the knowledge about placement

6. Know the Social responsibilities of business

M Phil- SYLLABUS

(For the candidates admitted from the academic year 2020-2021 onwards)

PAPER – I Research Methodology

(Common for all Subjects except Languages)

Unit – I:

Methods and Technique. An introduction – Defining the research problem – What is a research problem?, Selecting the problem, Necessity of defining the problem, Technique involved in defining the problem, An illustration and conclusion. Research design – Meaning of research design, Need for research design, Features of good design, Important concepts of relating to research design, different research designs, Basic principles of experimental design and conclusion.

Unit – II:

Assignment and Thesis at the tertiary level: Writing at the tertiary level – assignments and term papers, thesis and dissertations, conventions of writing-the question of style. Planning the assignment – A time schedule, consulting source materials, preparing a work bibliography, taking notes, the outlines and the first draft. Planning the thesis – selecting a topic, reviewing the literature, designing the study and the chapter outline. Scholarly writing – a case study

Unit – III:

Writing the thesis or assignment: General format – preliminaries, the text, the reference material, the abstract and final product Page and Chapter format – chapter divisions and sub-divisions, spacing, pagination, margins, paragraph indentation and sample pages Tables and Figures – use of tables and figures, placement of tables and figures, Numbering of tables, numbering of pages, numbering of figures, table and figure captions, format of tables, format of figures, preparation of figures, foot notes to tables and figures, very large table and figures, pagination and margin, spacing and alignment, abbreviations and special symbols and numbers. Referencing – Reference systems, Essential informations, spacing capitalization and underline, alphabetical and chronological order, edited works and sum special cases.

Unit – IV:

Computer packages and Internet: Word Basics – Creating and working with documents – working with text and tables – Using Mail Merge. Using Excel: Working with worksheets – creating chart – working with Formula and Functions. Using Power Point: Working with power point – User Interfaces – Using templates and wizard (slide Presentation) - - Creating chart and Tables. Internet and World Wide Web (WWW) – Electronic Main (E-mail) – Intranet and Extranet.

Unit – V:

Descriptive statistics – tabulation, graphical representation – bar diagram – and pie diagrams – various measures of variance, measures of central tendency and normal distribution. Differential statistics “t” test, Chi – square test, “F” test (ANOVA) co -variance (ANCOVA) correlation and multiple regression analysis - Introduction to SPSS.

References:

10. Thesis and Assignment writing by Janarthan Anderson and others – Wiley – Eastern Ltd, 1970. Part I

Sections 1,2,3,4. Part II Sections 5,6,9,10.

11. Research Methodology by C.R. Kothari, Chapter 1,2,3.

12. Microsoft Office 2003 – Edward C. Willet. First Edition 2004, Wiley Publications, USA , (Chapters

2,3,4,5,6,12,14,15,26,28,29)

PAPER II

ADVANCED FUNCTIONAL MANAGEMENT

Course Objectives:

1. To enable the research scholars understand the research domains relating to financial management 2. To familiarize the scholars with research issues connected with Human Resource Management

3. To expose the scholars with the various elements of marketing research

4. To enable the scholars to be aware of the research avenues in portfolio management

5. To gain new knowledge of the issues afflicting the financial institutions and understand the research scope in them.

UNIT I

Management :Management Revisited - Scope & Objectives - Management Process - Principles of Planning –Organizing- Direction -Motivation - need and importance- Motivation theories -Maslow Herzberg -Mc Clelland- Mc Gregor -Porter Lawler and Victor Vroom - Relevance of Motivation in Indian Context – Communication- Recent Trends in Management Science

UNIT II

Financial Management: Objectives - Functions - capital structure – determinants – leverages – types – working capital Management- Sources of Finance - Leverage Capital Structure Design - Capital Budgeting - Dividend Policy - Working Capital Management .

UNIT III

Human Resources Management: Evolution & Growth - Planning & Organizing HR Function - Manpower Planning - Job Analysis & Job Description - Recruitment & Training - Performance Appraisal - Organizational Change Recent Trends in HR - Objectives of HR -

Recruitment Management – Training and Development – Compensation Administration - Performance Management – Employee engagement .

UNIT IV

Financial Institution Management : Bank Management – E-banking – payment banks including post office services – insurance management – bancassurance – co-operation management – credit management – NPA – types – challenges faced by financial institutions.

UNIT V

Marketing Management: Elements - Retail Management – Customer Relationship Management – Advertisement Management – E- marketing – mobile marketing – green marketing – services marketing

TEXT BOOKS RECOMMENDED:

14. Dale, Earnest, Management Theory & Practice , McGraw Hill, NY

15. Maheswari S.N., “Financial Management”, (New Delhi : Sultan Chand)

16. Lawrence, A Ralt, Robert & Hurdick & Fred E Schuster, Human Resource Management: A Behavioural Systems Approach , Richard D Irwin, Homewood, Illinois.

17. Natarajan L, “Investment Management” (Chennai : Margham Publications)

18. R.S.N. Pillai and Pagavathy, “Modern Marketing” (New Delhi : S Chand & Sons)

Course Outcomes:

1. Scholars would learn to appreciate the various research domains relating to financial Management

2. Scholars would have understood the research scope available in Human Resource Management

3. Scholars would have got an exposure to various elements of marketing research

4. Scholars would be aware of the research avenues in portfolio management

5. Scholars would have acquired the ability to solve the issues emanating from the performance of various financial institutions

PAPER III

MARKETING MANAGEMENT

UNIT – I

Evolution of Marketing: Modern views on Marketing - The core concepts of Marketing - Environment Marketing Strategy - Consumer Behavior - Market Segmentation - Marketing Information system and Marketing Research.

UNIT II

Product Decision: Product Mix decision- Product Positioning Life Cycle -Marketing Strategies on for Introduction –Growth - maturity and declining stages - New product development process - Various stages in new product Development process

UNIT III

Pricing Decisions: Pricing Objectives - Policies - Strategies - Selecting a Pricing Method - New Product Pricing - Pricing Strategies for different stages in the Life Cycle of a product - skimming pricing Strategies - Penetration Pricing Strategies.

UNIT IV

Channel Decision: Role of distribution Channels - Channel Functions - Channel Levels - Channel Management Decisions - Factors Governing choice of Channel - Selection of Channel for new product or New Company.

UNIT V

Promotional Decisions: Promotional decision - Communication process -promotional mix- - Advertisement - Sales Promotion and Public relations - Managing the Sales force.

Recommended Books:-

1. Philip Kotler Marketing Management analysis Planning and Control (Prentice Hall)

2. Condiff Still and Govoni Fundamentals of Modern Marketing (Prentice Hall)

3. Mandell and Rosenbverg Marketing (Prentice Hall )

4. J. C Gandhi Marketing A Managerial Introduction Tata Mc Graw Hill.

5. D. Amarchand, B. Varadharajan Introduction to Marketing (Vikas)

HUMAN RESOURCE MANAGEMENT

UNIT-I

HR Management : Evolution and Growth of HR Management in India - Functions of HR Management - Objectives of HR Management - Qualities of a good HR Manager - Professionalisation - Future of HR Management in India.

UNIT II

Man Power Planning : Procurement of Man Power Planning - Procurement of Personnel - Kinds or quality of Personnel - Job Analysis - Job Description - Recruitment Policy - Sources of Recruitment - Selection - Recruitment and Selection Practices in India.

UNIT III

Development of Personnel: Orienting and Training - Employees - New Employee Orientation - Programme - Employee Training - Training needs Assessment - Training Practices in India - Principles of Learning - Identifying and Developing Management Talent - Development Programmes.

UNIT IV

Performance Appraisal : Purposes of Appraisal - Factors Affecting - Performance Appraisal - Essentials of a good appraisal system - Criteria of Performance Appraisal - Performance Criteria for Operatives - Frontline Supervisors - Middle Level Managers - Top Mangers -Performance Appraisal Methods - Limitation

UNIT V

Organizational Change and Development : Strategies of Planned Change - Structural Approach - Technological approach - Behavioral approach - Process of change Resistance to change - Change management - Organization Development - Objectives of organization Development - Approaches to Organization Development - Conducting an Effective Organization Development programme - Steps for action research - Intervention techniques - The impact of Organization Development - Organization Development approaches in India.

Recommended Books:

1. Dr. P. C. Tripathi - Personnel Management Sultan Chand & Sons, New Delhi-2.

2. Joseph M. Puth Personnel The Management of Securing and maintaining the Work/Over S. Chand & Co.Ltd., New Delhi-55.

3. Wayne F Cascio Managing Human Resources: Productivity, Quality of work life, Profits Mc Graw Hill Book Company, New York.

4. Lawrence A Rlatt, Robert G Hurdick and Fred E. Schuster Human Resources Management A behavioural Systems Approach Richard D. Irwin, Home Wood Illinois 60430

FINANCIAL MANAGEMENT

UNIT I

Fifty years of development in Finance - Relationship between Risk and value additivity - Markowitz and birth of portfolio theory - Capital Asset Pricing Model (CAPM) Capital budgeting - Techniques uncertainties.

UNIT II

Financing Decision and Market Efficiency - Efficient Market Hypothesis -Corporate Financing - Debt capacity - Interaction between Investment and Financing Decisions.

UNIT III

Valuation of Corporate Debt - Classical theory of interest - Bond rating - Valuation of options - Warrants and Convertibles, leasing- Lease rental - Determination of costs of financial distress - Theories of capital structure.

UNIT IV

Financial Planning - Short term financial planning - Short term financial decisions - Credit Management - Short term lending and borrowing mergers - Integrations Pension plans.

UNIT V

Dividend Policy and capital structure - Controversies over different policies - Capital structure and dividend policy - Dividend valuation models. Unresolved issues in financial management research - Risk and return - Exceptions to efficient market theory - Optimum capital structure - value of liquidity.

Recommended Books:-

1. Richard Brearley & Stewart Myers Principles of Corporate Finance Mc Graw Hill Int Book Co. 1984.

2. J. Fred Western Engine F. Brigham Essentials of Managerial Finance Dryden Press 1979.

3. M. C. Jensens (ed) Studies on the theories of capital market Frederic a Pracgor Inc New York 1972.

4. E Brigham and R. E. Johnson Issues in Managerial Finance Dryden Press 1976.

RESEARCH AND PUBLICATION ETHICS


CPE_RPE Research and publication ethics - - - 2

UNIT I: PHILOSOPHY AND ETHICS

6. Introduction to philosophy, definition, nature and scope, concept, braches.

7. Ethics: definition, moral philosophy, nature of moral judgements and reactions.

UNIT II: SCIENTIFIC CONDUCT

7. Ethics with respect to science and research.

8. Intellectual honesty and research integrity.

9. Scientific misconducts: Falsification, Fabrication and Plagiarism (FFP)

10. Redundant publications: duplicate and overlapping publications, salami slicing.

11. Selective reporting and misrepresentation of data.

UNIT III : PUBLICATION ETHICS

2. Publication ethics: definition, introduction and importance.

3. Best practices / standards setting initiatives and guidelines: COPE, WAME, etc.

4. Conflicts of interest.

5. Publication misconduct: definition, concept, problems that lead to unethical behavior and vice versa,

types.

6. Violation of publication ethics, authorship and contributorship.

7. Identification of publication misconduct, complaints and appeals.

8. Predatory publishers and journals.

PRACTICE

UNIT IV: OPEN ACCESS PUBLISHING

4. Open access publications and initiatives.

5. SHERPA/RoMEO online resourse to check publisher copyright & self-archiving policies.

6. Software tool to ideitify predatory publications developed by SPPU.

7. Journal finder / journal suggestion tools viz, JANE, Elsevier Journal Folder, Springer Journal

Suggester, etc.

UNIT V : PUBLICATION MISCONDUCT

I. Group Discussions

3. Subject specific ethical issues, FFP, authorship

4. Conflicts of interest.

5. Complaints and appeals: examples and fraud from India and abroad.

J. Software tools

Use of plagiarism software like Turnitin, Urkund and other open source software tools.

UNIT VI: DATABASES AND RESEARCH METRICS

D. Databases

7. Indexing databases.

8. Citation database: Web of Science, Scopus etc.

E. Research Metrices

8. Impact Factor of journal as per Journal Citation Report, SNIP, SJR, IPP,Cite Score.

9. Metrices: h-index. g index, i10 index, altmetrics.

Annexure 5-List of Examiners LIST OF EXAMINERS -2020-21

1.Dr.U.Rajan / Prof & Dean ( Chairman , BOS)

2.Dr. S.Rajendran / Prof & HOD (Member, BOS)

3.Dr.R.Selvaraj/ Prof (Member, BOS)

4.Dr. D.Silambarasan/ Associate Prof (Member, BOS)

5 Dr.M.Vasan / Associate Prof (Member, BOS)

6. P.Sampath Kumar/ Assistant Prof (Member, BOS)

7. K.Sathya/ Assistant Prof (Member, BOS)

8. P.Lakshmi/ Assistant Prof (Member, BOS)

9. DR.R.Prakash Babu, Associate Professor ,Commerce ( External Member, BOS)
