Rawalpindi Cement

ABSTRACTWe are an industrial organization with a big capital base, using state of the art technology in manufacturing and marketing of cement globally. Our strength lies in the continuous value addition of the Company through sound investments in sustainable areas for customers, employees and shareholders. With no compromise on quality and a vital role to play in social responsibilities we seek innovative answers to complex problems.

Umer NaseerSupply Chain Management

Capital List of shareholders holding more than 5% of the equity Share capital

Shareholder’s Name No. of shares held % held Total face valueRS. LAKHS

The Bank of Punjab Corporation on Behalf of

Mellon Capital Management Corporation

And FWO

40010552 13.03 4001.06

EWS Finance & Investments Pvt. Ltd

27643432 9.00 2764.34

Prince Holdings (Faisalabad) Private Ltd

25500000 8.30 2550.00

Life Insurance Corporation of Pakistan

20703547 6.74 2070.35

Jubilee Life Insurance Pakistan

19954024 6.50 1995.40

Pasha Investments Private Limited

17525976 5.71 1752.60

3 Level of ActivitiesStrategic Level

A local brand with a regional outlook, our aim is to serve the unique needs of our customers.

To be a role model cement manufacturing Company, benefiting all stake holders and fulfilling Corporate Social Responsibilities while enjoying public respect and goodwill.

To become a profitable organization and exceeds the expectations of our customers and stockholders by producing and marketing competitive and high quality products through concentration on quality, business values and fair play.

To promote best use and development of opportunity human talent in a safe environment, as an equal employer and use advance technology for efficient and cost effective operation

“To be a competitive and customer focused organization with continuing commitment to

excellence and standards”

Tactical level

While maintaining its leading position in quality of cement maximize profitability through reduced cost of production and enhanced market share. We shall achieve our vision by maintaining high quality product, relentless pursuit of customer satisfaction, empowering FCCL employees to lead cement industry and achieve manufacturing excellence, producing superior returns to our shareholders.

Delighted Customers

My actions speak more about my company than a mere advertisement. My function, however remote to the customer, ultimately leads to satisfying him. My connection to him is like shadow. I may not see it. But, it exists.

Inspired Employees

I don’t need orders to trust my colleagues. I don’t need orders to seek challenges. Or to meet them either. That, I know, is I CAN.

Enlightened partners

I will build enduring relationships with my dealers and suppliers. The full benefit of our engagement with dealers and suppliers will only come when they act as partners in satisfying the customer. I will, therefore, create win-win associations between my dealers, suppliers, my company and my customers.

Energized Society

I will energize, involve and enable people around me to realize their potential. The communities around me are a part of my support system. A small improvement in their life will have a multiplier effect for everyone.

Cleaner Environment – Pollution control

I will leave a cleaner planet for my children. For this, I don’t need the rule book

Cleaner Environment – natural resources

I will use Nature responsibly and conserve its resources. If I allow Nature to replenish itself, it will provide me with a permanent livelihood. And, the benefit will extend even to my children’s children.

Safety

I will adopt zero harm practices – at work and everywhere. I never forget that my family’s future depends on my safety.

Operational Activities

Operational control is streamlining the process to minimize costs and work as quickly and efficiently as possible. There are some techniques we use to make our business fast and efficient

Kiln & Cooler Application

An unstable kiln and cooler leads to inefficient production and inconsistent clinker qualities/Process Expert stabilizes the kiln and cooler using advanced process control, resulting in increased production, reduced cyclone blockages and kiln ring formations, while delivering consistent clinker quality.

Benefits

• Production increased by up to 4%• Reduced cyclone blockages and kiln ring formations• Consistent quality with a reduction in standard deviation by up to 30%• More stable operation

Parameters controlled

• Kiln feed, speed and fuel• Calciner fuel• ID fan speed• Cooler grate and fan speed

Parameters monitored

• Kiln inlet gas analyzer measurements• Kiln temperatures and pressure• Kiln torque• Cooler pressure and temperatures

Multi-Fuel Application

Higher focus on cost reduction using alternative fuels causes disturbances in the pyro process, where operators need support from advanced process control systems.

Benefits

• Better transition during loss of fuel, resulting in a stable kiln process• Higher utilization of alternative fuels• Any number of alternative fuels handled• Better compliance with environmental restrictions• Investment payback in less than one year

Parameters controlled

• Ratio between fuels

Parameters monitored

• Fuel costs• Fuel feeder or environmental limitations• Current feed rate of different fuels• Chemical analysis of fuels• NOx and burning zone temperatures• Emissions data from optional emissions monitoring system

Ball Mill Application

Ball mill grinding is a highly energy consuming process and the ECS/Process Expert Ball mill application is built to meet the increasing demand for maximum production with minimum power consumption while minimizing variations in quality.

Benefits

• Up to 6% increase in production• Up to 4% reduction in ball mill specific power consumption• Up to 30% reduction in quality variations• Minimal product change-over time between recipes

Parameters controlled

• Feed and fineness control by fresh feed and separator speed• Feeder ratio control for quality • Mill draft• Water flow• On-line process state estimation

Parameters monitored

• Product quality such as Blaine or online particle size analyzer, SO3, LOI.• Separator and fan speed• Fresh and reject feed• Mill Folaphone or elevator power• Draft and temperature• Feeder response to a given set point

Vertical Roller Mill Application

Vertical roller mills are increasingly being used in the cement industry due to their higher efficiency. Fully automatic control of the vertical mill will improve the operational capabilities and efficiency of the mill.

Benefits

• Up to 6% increase in production• Up to 4% reduction in specific power consumption• Up to 30% reduction in quality variations• Tight control of vibrations to avoid mill shutdowns• Minimal product change-over time between recipes• Simplified mill start-up

Parameter summary

• Feed and fineness control by fresh feed and separator speed• Feeder ratio control for quality• Mill draft• Water flow• On-line process state estimation

Parameters monitored

• Product quality such as Blaine or online particle size analyzer, SO3, LOI.• Separator and fan speed• Fresh and reject feed• Mill bed level thickness, power and differential pressure• Draft and temperature• Feeder response to a given set point

Fixed and Variable Cost Expenses

Fixed cost Variable cost Mix costPower Repairs and maintenance Salaries, wages and benefits

(including retirement)Fuel Technical assistance Raw materialsTax Vehicle running Packing materialRent Travelling and conveyanceInsurance Communication,

establishment and other expensesStores and spares

Inter and Intra Organizational Activities

Intra Organizational Level

• Sales & Marketing

Using billboard Use Electronic & Print Media Words of Mouth

• Purchases & Finance

Using of Equity

Using of Bank loans

Cash & Credit Purchases

T-Bills

• Distribution & Transportation

Outlets of Rawalpindi cement are in Rawalpindi, Islamabad, Chakwal, Kotli Sattian, Jhelum, GujarKhan and in Kasoor

Business has its own transport for delivery and facilitating the clients through the personal contact.

• Manufacturing

Ordinary Portland Cement Modified Portland cement Rapid Hardening or High Early Strength Cement Quick Setting Cement Low Heat Cement Sulphate Resistant Portland Cement Water Repellent Portland Cement Water Proof Portland cement High Alumina Cement Portland Slag Cement Air Entraining Cement Portland Pozzolana Cement

•

Inter-Organizational Level

• Customers

Builders and contractors

• Suppliers

Shahzad concrete material suppliers Pak concrete suppliers

Customers of Customers

Suppliers of

Suppliers

Supply Chain of Suppliers and Distributers

Natural Resources

Prime stone crushing plants pvt

FWO stone crusher pvtAl-Amarat Stone Crushing, Company

Shahzad concrete material suppliers

Pak concrete suppliers

Rawalpindi cement pvt

Lucky Groups HAKAS Groups MAKSONS Group

Mumtaz trading corporation

Maqbool trading corporation

Nishan cement Agency HAKAS cement AgencyMalik Younas cement Agency