product owner demystified - effective agile
TRANSCRIPT
Product OwnerDemystified
Ralph Jocham, effective agile.
2020
Disruption
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(Source: HBR.org)
Disruption
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Disruption
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(Source: HBR.org)
Disruption
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PRINCIPLES
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PRINCIPLE1
PRINCIPLE
1Think in Products not Projects
Could you deliver all your projects on scope, time and budget and still fail as a
company?
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PRINCIPLE
1Think in Products not Projects
• We are surounded by products• Products are enbabled by technology.
Products disrupt not the technology.• It is easier for a technology company to
acquire domain knowledge, than for a domain company to acquire technical excellence.
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… I see products everywhere… I see products everywhere
Think in Products not ProjectsWhat is a Product?
1. Has a Producer and Consumer2. The Consumer is willing pay for the
Product or get a cost benefit by using the Product.
3. It solves a Problem for the Consumer
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PRINCIPLE
1
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PRINCIPLE2
PRINCIPLE
2Identify the right Product
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1. Project Mindset2. Sequential life cycle and Mile-Stones3. Unnecessary dependency management and coordination4. Handoffs, information scatter, and high inventory5. Too much focus on efficiencies, working on low-value
features
6. Opaque measure of progress7. Causing inventing of work (Inventing work)8. Loss of customer and whole-product focus9. Cost of Delay10. Less Value
PRINCIPLE
2Identify the right Product
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PRINCIPLE
2Identify the right Product
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PRINCIPLE
2Identify the right Product
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Scale your Productnot
your Scrum!(inspired by Cesario Ramos)
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PRINCIPLE3
PRINCIPLE
3Product Ownership
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MilestonesChartersReports
(scope, time, budget) Plans
PRINCIPLE
3Product Ownership
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PRINCIPLE
3Product Ownership
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PRINCIPLE
3Product Ownership
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PRINCIPLE4
PRINCIPLE
4Product Development is a strategic & tactical Team Sport
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PRINCIPLE5
PRINCIPLE
5Product Owner
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Product Owner is an Entrepreneur (Product Manager) who thinks and acts Agile.
A Product Owner engages and delegates responsibility to the Team.
A Product Owner is always accountable for the Product!
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© 2018 Jocham & McGreal
Summer Meadows Exercise
Draw this:
10 blue flowers with 5 petals each5 blue flowers with 6 petals each13 red flowers with 6 petals each2 cows with 3 black spots1 cow with 5 black spots2 cows with 4 black spots2 birds to reside in the upper left corner3 birds in the middle1 sun to the right with 5 sun beams
Your success will be measured by how closely you match the specs.
Summer Meadows Exercise
Draw a beautiful summer meadow with blue and red flowers in green grass, some cows and birds under a shining sun.
This scene reminds our customer of their childhood growing up on a farm.
Your success will be measured by how happy your customer is with it.
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Summer Meadows Exercise
Draw this:
10 blue flowers with 5 petals each5 blue flowers with 6 petals each13 red flowers with 6 petals each2 cows with 3 black spots1 cow with 5 black spots2 cows with 4 black spots2 birds to reside in the upper left corner3 birds in the middle1 sun to the right with 5 sun beams
Your success will be measured by how closely you match the specs.
Draw a beautiful summer meadow with blue and red flowers in green grass, some cows and birds under a shining sun.
This scene reminds our customer of their childhood growing up on a farm.
Your success will be measured by how happy your customer is with it.
Where do you suppose these
specs came from?
What is this?
How did this affect how you worked?
How did this affect how you worked?
What would you do
differently next time?
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Create and share the product Vision over and over again – Sprint Review.
Only people who have understood the Vision can act upon it.
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1. Project Mindset2. Sequential life cycle and Mile-Stones3. Unnecessary dependency management and coordination4. Handoffs, information scatter, and high inventory5. Too much focus on efficiencies, working on low-value
features
6. Opaque measure of progress7. Causing inventing of work (Inventing work)8. Loss of customer and whole-product focus9. Cost of Delay10. Less Value
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Engage and collaborate with your stakeholders, especially your users.
Build up the capabilities to release frequently.
Be willing to learn and fail fast.
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lagging
leading
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Apply EBM based on 4DX
&
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+41 79 448 6388@rjocham
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Ø Started as programmer; discovered process as a problem early onØ Agile since 2000, Scrum since 2002Ø Did come around, different cultures and domainsØ Founder of effective agile. Ø Trainer with
Ralph Jocham
