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Page 1: Kim, S. J., & Hancock, J. T. (2016). How advertorials deactivate advertising schema: MTurk-based experiments to examine persuasion tactics and outcomes in health advertisements. Communication

at DARTMOUTH COLLEGE on May 2, 2016crx.sagepub.comDownloaded from

Page 2: Kim, S. J., & Hancock, J. T. (2016). How advertorials deactivate advertising schema: MTurk-based experiments to examine persuasion tactics and outcomes in health advertisements. Communication

at DARTMOUTH COLLEGE on May 2, 2016crx.sagepub.comDownloaded from

Page 3: Kim, S. J., & Hancock, J. T. (2016). How advertorials deactivate advertising schema: MTurk-based experiments to examine persuasion tactics and outcomes in health advertisements. Communication

at DARTMOUTH COLLEGE on May 2, 2016crx.sagepub.comDownloaded from

Page 4: Kim, S. J., & Hancock, J. T. (2016). How advertorials deactivate advertising schema: MTurk-based experiments to examine persuasion tactics and outcomes in health advertisements. Communication

at DARTMOUTH COLLEGE on May 2, 2016crx.sagepub.comDownloaded from

Page 5: Kim, S. J., & Hancock, J. T. (2016). How advertorials deactivate advertising schema: MTurk-based experiments to examine persuasion tactics and outcomes in health advertisements. Communication

at DARTMOUTH COLLEGE on May 2, 2016crx.sagepub.comDownloaded from

Page 6: Kim, S. J., & Hancock, J. T. (2016). How advertorials deactivate advertising schema: MTurk-based experiments to examine persuasion tactics and outcomes in health advertisements. Communication

at DARTMOUTH COLLEGE on May 2, 2016crx.sagepub.comDownloaded from

Page 7: Kim, S. J., & Hancock, J. T. (2016). How advertorials deactivate advertising schema: MTurk-based experiments to examine persuasion tactics and outcomes in health advertisements. Communication

at DARTMOUTH COLLEGE on May 2, 2016crx.sagepub.comDownloaded from


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