1G A I N I N G A C O M P E T I T I V E E D G E

Art DirectorASU Research Development

In proposal design using effective graphics& page design

2G A I N I N G A C O M P E T I T I V E E D G E

Creatingthe Edge

=

3G A I N I N G A C O M P E T I T I V E E D G E

Who are the reviewers?

Faculty!Visual perception plays the incredible role in decision-making, especially in cases of the first interaction when only several short minutes and sometimes even seconds are vital to get the viewer interested (Yalanska, 2017).

Definitely good and clear graphics make a positive impression, particularly those that outline a key synthesis of the proposal. Selective use of color is also very effective.

Dr. Rosalind Sadlier, NIH Reviewer

Definitely good and clear graphics make a positive impression, particularly those that outline a key synthesis of the proposal. Selective use of color is also very effective.

Dr. Rosalind Sadlier, NIH Reviewer

As a reviewer, I find that well-thought out, strategically-placed graphics in a proposal are advantageous.

NASA Reviewer

Definitely good and clear graphics make a positive impression, particularly those that outline a key synthesis of the proposal. Selective use of color is also very effective.

Dr. Rosalind Sadlier, NIH Reviewer

As a reviewer, I find that wellthoughtout, strategically-placed graphics in a proposal are advantageous.

NASA Reviewer

4G A I N I N G A C O M P E T I T I V E E D G E

“To stand out, you must be well defined in the minds of consumers: who you are and what you do.”

Axim quunt omnis sapero volum quid qui con nihilictum repro con

Axim quunt omnis sapero volum quid qui con nihilictum repro con

Axim quunt omnis sapero volum

Axim quunt omnis sapero volum

Axim quunt omnis sapero volum

Axim quunt omnis

5G A I N I N G A C O M P E T I T I V E E D G E

Axim quunt omnis sapero volum quid qui con nihilictum repro con

Axim quunt omnis sapero volum quid qui con nihilictum repro con

Axim quunt omnis sapero volum

Axim quunt omnis sapero volum

Axim quunt omnis sapero volum

Axim quunt omnis

6G A I N I N G A C O M P E T I T I V E E D G E

FinishedCleanPolishedWell formattedFull of relevant content

The value of identity

Your proposal isa valuable product.

It needs to stand out and get noticed.

TAKE ADVANTAGE!Images | Graphics | Page layout

The value of identity

What is a proposal?

7G A I N I N G A C O M P E T I T I V E E D G E

Design aesthetics

• Balance • Rhythm• Proportion• Dominance• Unity• Repetition of form

Aestheticvalue

Figure 1: Cancer cells are found in healthy cells but are corralled by a strongcell wall. A weakened cell wall allows the cancerous cells to escape and migrate.

The principles of design provide basic guidelines that dictate thearrangement of objects within a composition. They include:• Balance: the symmetrical or asymmetrical arrangement

of objects to create visual weight• Rhythm: the repetition or alteration of elements

to create movement, pattern, or texture

• Proportion: the comparison of dimensions ordistribution of form where scale is relational

• Dominance: emphasis is placed on relationshipsof scaled design elements

• Unity: the relationship betweenindividual elements to create wholeness

• Repetition of form ensures a cohesive lookthroughout individual figures and the document

Design principlesThe principles of design provide basic guidelines that dictate thearrangement of objects within a composition. They include:• Balance: the symmetrical or asymmetrical arrangement

of objects to create visual weight• Rhythm: the repetition or alteration of elements

to create movement, pattern, or texture

• Proportion: the comparison of dimensions ordistribution of form where scale is relational

• Dominance: emphasis is placed on relationshipsof scaled design elements

• Unity: the relationship betweenindividual elements to create wholeness

• Repetition of form ensures a cohesive lookthroughout individual figures and the document

Design principles

The principles of design provide basic guidelines that dictate thearrangement of objects within a composition. They include:• Balance: the symmetrical or asymmetrical arrangement

of objects to create visual weight• Rhythm: the repetition or alteration of elements

to create movement, pattern, or texture

• Proportion: the comparison of dimensions ordistribution of form where scale is relational

• Dominance: emphasis is placed on relationshipsof scaled design elements

• Unity: the relationship betweenindividual elements to create wholeness

• Repetition of form ensures a cohesive lookthroughout individual figures and the document

Design principles

©2020 Arizona State University. All rights reserved.

8G A I N I N G A C O M P E T I T I V E E D G E

Design aesthetics / What is it?

Design aesthetics / What is it?

Design aesthetics / What is it?

Design aesthetics / What is it?

Design aesthetics / What is it?

Use a strong, definitive caption to describe the figure.

©2020 Arizona State University. All rights reserved.

©2020 Arizona State University. All rights reserved.

9G A I N I N G A C O M P E T I T I V E E D G E

Design aesthetics / Do you have the TIME?

Design aesthetics / Do you have the TIME?

©2020 Arizona State University. All rights reserved.

©2020 Arizona State University. All rights reserved.

Uptur res et, optur a doloribus aut quate net esendes perum que

nobitae custiundam

Uptur res et, optur a doloribus aut quate net esendes perum que

nobitae custiundam

Uptur res et, optur a doloribus aut quate net esendes perum que

nobitae custiundam

Uptur res et, optur a dolor-ibus aut quate net esendes

perum que

Uptur res et, optur a doloribus aut quate net

Uptur res et, optur a doloribus aut quate net

Uptur res et, optur a doloribus aut quate net

Uptur res et, optur a doloribus aut quate net

Uptur res et, optur a doloribus aut quate net

Uptur res et, optur a doloribus aut quate net

Uptur res et, optur a doloribus aut quate net

Uptur res et, optur a doloribus aut quate net

Uptur res et, optur a doloribus aut quate net

Uptur res et, optur a doloribus aut quate net

Uptur res et, optur a doloribus aut quate net esendes perum que

10G A I N I N G A C O M P E T I T I V E E D G E

Design aesthetics

©2020 Arizona State University. All rights reserved.

Taecae alita consed et vel imilla verro conemporest, nis dolo modi

Inihil estia verum harunturit veli-tassum dolecae nobistrum quost

Corios eosto eo-ssero et molupta tempossi omnimol

Corios eosto eossero et

11G A I N I N G A C O M P E T I T I V E E D G E

Design aesthetics

©20

20 A

rizon

a St

ate

Uni

vers

ity. A

ll rig

hts r

eser

ved.

12G A I N I N G A C O M P E T I T I V E E D G E

Lowhanging

fruitLISTS | TIMELINES | GANTT CHARTS | ORG CHARTS | CALL OUTS | SIMPLE GRAPHS

Using PowerPoint & Shutterstock

13G A I N I N G A C O M P E T I T I V E E D G E

• Balance • Rhythm• Proportion• Dominance• Unity• Repetition of form

Aestheticvalue

Low Hanging Fruit / Tables

1,000,000

20,00010,000

5,0005,0005,000

20,00025,00010,00012,00011,000

1,500

1,500

$

Misc.

Collaborators Research Inc.,

14G A I N I N G A C O M P E T I T I V E E D G E

Low Hanging Fruit / Repetition of form

ENGAGE YOUR SOPHISTICATED AUDIENCE

The strength of brand loyalty begins with how your product makes people feel. Jay Samit (https://www.brainyquote.com/topics/brand-quotes)

15G A I N I N G A C O M P E T I T I V E E D G E

Low Hanging Fruit / Simple Figures and Diagrams

Zone 1

Zone 4

Zone 2

Zone 3

Zone 1

Zone 4

Zone 2

Zone 3

Zone 1

Zone 5

Zone 2

Zone 3

Zone 4

Zone 6

Keep the figure simple by creating a caption that defines the details.

PROCESS SCIENCE ENVIRONMENT

16G A I N I N G A C O M P E T I T I V E E D G E

The power of the circle

Advanced Figure Design / Elements

17G A I N I N G A C O M P E T I T I V E E D G E

Advanced Figure Design / Something Out of Nothing

Advanced Figure Design / Something Out of Nothing

©2020 Arizona State University. All rights reserved.

18G A I N I N G A C O M P E T I T I V E E D G E

Advanced Figure Design / Something Out of Nothing

©2020 Arizona State University. All rights reserved.

19G A I N I N G A C O M P E T I T I V E E D G E

& Whitespace

Page Design / Text

Typographic Terms

Leading (distance between lines)

Kerning (distance between letters)

Typefaces

Serif Typeface (Times New Roman)

San Serif Typeface (Arial, Helvetica)

Font (typestyle versions)

Times New Roman Bold

Arial Black

20G A I N I N G A C O M P E T I T I V E E D G E

Page Design / Text

21G A I N I N G A C O M P E T I T I V E E D G E

Images

Image is everything!

High resolution 300 DPI

JPG file format

Never cut and paste!

Always place or import

22G A I N I N G A C O M P E T I T I V E E D G E

Image Resolution

Save Word doc to PDFMake sure settings are set to

Zoom into check that the graphics appear sharp and not fuzzy.

Open PDF in Acrobat and

23G A I N I N G A C O M P E T I T I V E E D G E

Image Resolution

Image Resolution

24G A I N I N G A C O M P E T I T I V E E D G E

Fair use is a legal doctrine that promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. Section 107 of the Copyright Act provides the statutory framework for determining whether something is a fair use and identifies certain types of uses—such as criticism, comment, news reporting, teaching, scholarship, and research—as examples of activities that may qualify as fair use. Section 107 calls for consideration of the following four factors in evaluating a question of fair use:

Purpose and character of the use, including whether the use is of a commercial nature or is for nonprofit educational purposes (including transformative use).

Nature of the copyrighted work: This factor analyzes the degree to which the work that was used relates to copyright’s purpose of encouraging creative expression.

Amount and substantiality of the portion used in relation to the copyrighted work as a whole: Under this factor, courts look at both the quantity and quality of the copyrighted material that was used.

Effect of the use upon the potential market for or value of the copyrighted work: Here, courts review whether, and to what extent, the unlicensed use harms the existing or future market for the copyright owner’s original work.

Images / Copyright and Fair Use

• Shutterstock (subscription or purchase by-the-image)• Pixabay (free)• Unsplash (free)• Google: Labeled for Reuse.

Citation not required but highly encouraged

Image sites

25G A I N I N G A C O M P E T I T I V E E D G E

Helpful Resources

• billiondollargraphics.com /Mike Parkinson

• 24hrco.com• Canva.com

• BioRender• Any book by Edward Tufte,

considered by many to bethe father of moderndata visualization

• billiondollargraphics.com /Mike Parkinson

• 24hrco.com

• Canva.com

• BioRender

• Any book by Edward Tufte,-considered by many to be the father of modern data visualization

• Freelance artist

26G A I N I N G A C O M P E T I T I V E E D G E

27G A I N I N G A C O M P E T I T I V E E D G E