financial management ii paper code: bba 501 - iembba

Complete BBA Syllabus Session 2019 - 22

1 | P a g e Department of BBA, Institute of Engineering & Management

Institute of Engineering & Management

Detailed Syllabus & Course Structure

[Session: 2019-22]

Department of BBA



Index

Sl.

No.

Particulars Page No.

1 Preamble 3

2 Program Objectives 4

3 Program Outcomes 5-7

4 Course Structure 8-13

5 Detailed Syllabus

i. 1st Semester 14-20

ii. 2nd Semester 21-30

iii. 3rd Semester 31-38

iv. 4th Semester 39-49

v. 5th Semester 50- 98

vi. 6th Semester 99-109



Preamble

The Bachelor of Business Administration (BBA) is a three year degree Program. These courses are

spread over six semesters. The students are also holistically taught and trained through the concept

of Integrated Learning Programme, involving class room sessions, Group Discussions, Mock tests,

Interviews designed and executed by Academicians and Industry experts. Domain knowledge and

soft skills are rigorously included in the learning sessions comprises of courses related to

Economics, Entrepreneurship, Communication, Statistics, Psychology, Operation research, Law as

general subjects to learn. Apart from learning these subjects in first 2 years (4 semesters), students

shall learn the specialization subjects with respect to Marketing, Human Resource, Finance in final

year (5th and 6th semester). An aspirant can acquire knowledge in connection with business issues

and can equip themselves to solve business problems. The course can also prepare them better for

efficient and effective decisions. The course is aimed to create better leader for future.



Program Objectives

Broader objective of Bachelor of Business Administration Programme are

1. Students will be able to assess the role and value of several functional areas of an organization

for enhancing efficiency.

2. Students will be able to connect different concepts of marketing, human resource, finance &

other domains in business which will help them to identification & implementation of any

challenges in business.

3. Students will be able to handle different tools of decision making and problem solving

methods in the context of commercial organization.

4. Students will be able to enhance their soft skills and communication skills to face the

challenges in the VUCA world.

5. Students will be able to understand the concept of coordination and cooperation to build an

effective team which will help to assimilate the essence of team dynamics.

6. Students will gain in-depth knowledge about changing business environment across different

industries by integrating the inter-disciplinary functions.

7. Students will be industry ready by using different techniques of problem solving approach of

various organizational situations.

8. Students will be able to accept the business challenges ethically and will follow the best path

that will serve to a greater interest of the business and the society.



Program Outcomes

Name of the

Program

Outcome

Program Outcome Competencies Performance Indicator

PO1:

Assessment of

Choices

Students will

develop the

capability to assess

alternate managerial

choices and come

up with optimal

solutions.

1.1. Demonstrate

competencies in Business

Construction Model &

Decision- Making Model

1.1.1. Ability to take up

analytical approach for

problem solving,

1.1.2. Ability to take into

consideration minute

details and factors that

influences a business.

1.2. Demonstrate

competencies in

evaluation of each of the

alternatives

1.2.1 Ability to weigh the

pros and cons of each of

the alternatives or options

available to a functional

area of a business.

PO2:

Identification of

the Nature of a

Problem Area

Students will be

able to apply their

conceptual

understanding of

marketing, finance

and human

resources in the real

world.

2.1. Demonstrate an

ability to identify an area

that requires problem

solving.

2.1.1. Ability to contribute

towards problem solving

methods.

2.1.2. Understanding a

problem or issues belong to

which of the specialized

areas- Finance, HR or

marketing.

2.2 Demonstrate an

ability to assess the

business environment and

understand their impact on

the business.

2.2.1. To be able to

identify the different

factors that influence the

business.

PO3: Decision

Making Skills

Students will

develop decision

making skills with

the help of

analytical and

3.1. To be able to

demonstrate the different

aspects that can get

influenced by the decision

taken within the business.

3.1.1. Capability of

implementation of a

decision after proper

assessment.



critical thinking

ability. 3.1.2. Follow up the

changes that are occurring

due to the implementation

(situation analysis methods

can be of use)

3.2. To be able to

demonstrate the optimal

solution or close to an

optimal solution to a given

managerial problem.

3.2.1 Reaching to a

solution and evaluating it

after observing the changes

(Case study method can be

implemented)

PO4:

Communication

Skills

Communication

skills will be

enhanced in

Synchronization

with the functioning

of the business

analytics

algorithms.

4.1. To Demonstrate the

ability to make effective

business communication.

4.1.1. Ability to choose

appropriate words when

making verbal

communication,

4.1.2. To be able to select

proper language and words

when making written

communication.


ability to pursue

stakeholders and

enhancing the convincing

skills.

4.2.1. Ability to present

oneself groomed properly

and uses formal gestures

with appropriate body

language.

PO5: Team

Work

Students will

develop the

capability of

functioning

efficiently within

the teams.

5.1. To understand Group

Formation and Group

Cohesiveness

5.1.1. Ability to

understand the objective of

the group and deciding a

common goal.

5.2. To be able to

demonstrate the

importance of adjustment

and the importance of

concentrating other group

members’ opinion.

5.2.1. The ability to apply

the behavioral science

when functioning within

the group.

PO6:

Integration of

Functions

Students will be

able to integrate

functional areas of

management for

planning,

6.1. Demonstration of the

ability to identify gaps in

a business strategy, and to

be able to close these

gaps.

6.1.1. Continuation of

Professional development

and observation skills,



implementation and

control of business

decisions. 6.1.2. Using rational

approach towards an issue.

6.2 Demonstrate the

identification of changing

trends in a business and

operation of the functional

areas accordingly.

6.2.1. Ability to study the

changes in preferences of

customers and

6.2.2. Study in the changes

in political & technological

environment.

PO7:

Deployable

Skill set

Students will

develop deployable

skills parallel to the

chosen functional/

specialized area.

7.1. Demonstrating the

ability to identify the

nature of a problem

appearing during the

course of business.

7.1.1. Acknowledgement

of the existence of a

problem.

7.1.2. Deciding the overall

nature of the problem and

its minor details.

7.2. Demonstrating the

ability to apply the learned

skill set as when required.

7.2.1. Ability to

implement the required

knowhow as when

necessity arises.

PO8: Moral

Sensitivity

Students will

develop the

capability to

demonstrate

increased level of

sensitivity towards

areas that require

ethical and moral

addressing during

the course of

business.


ability to identify that

there is a moral dilemma.

8.1.1. The ability to

identify the confusion or

the dilemma that is in

existence.

8.2. Demonstration of the

ability to solve the moral

dilemma.

8.2.1. Ability to select the

best path that will serve to

a bigger interest of the

stakeholders and the

society.



INSTITUTE OF ENGINEERING & MANAGEMENT

BBA (H) COURSE STRUCTURE

Session 2019-22

A. THEORY

Year Semester Paper Code Paper Contact hour / week Credits

1st 1st L T P TOTAL

BBA(N) 101 English 3 1 0 4 4

BBA(N) 102 Basics of Mathematics 3 1 0 4 4

BBA(N) 103 Fundamentals of Statistics 3 1 0 4 4

BBA(N) 104 Economics (Micro) 3 1 0 4 4

BBA(N) 105 Computer Applications 2 0 2 4 4

Total of theory 20

TOTAL SEMESTER 20



Session 2019-22

A. THEORY

Year Semester Paper Code Paper Contact hour/week Credits

1st 2nd L T P TOTAL

BBA - 201

Business Communication 4 0 0 4 4

BBA - 202 Business Mathematics - II 3 1 0

4 4

BBA - 203 Business Statistics - II 3 1 0

4 4

BBA - 204 Macro Economics 4 0 0 4 4

BBA - 205

Organisational Behaviour 4 0 0 4 4

Total of Theory 20

B. SESSIONAL

BBA - 211

Essential Studies for

Professionals -II 2 0 0 2 1

BBA - 212 Business Analytics – II 1 0 1 2 1

Total Sessional 2

TOTAL SEMESTER 22



Session 2019-22

A. THEORY


2nd 3rd L T P TOTAL

BBA - 301 Principles of Management

4

0

0

4 4

BBA - 302

Operations and Supply

Chain Management

4

0

0

4 4

BBA - 303 Business Laws

4

0

0

4 4

BBA - 304

Financial Accounting and

Tally

3

0

1

4 4

BBA - 305 Business Environment 3 0 0

3 3

BBA(GS)301

Essential Studies for

Professionals – III 2 0 0 2 2

Total credit in theory papers 21

B. SESSIONAL

BBA(GS)381

Skill Development for

Professionals-III 1 0 0 1 1

BBA - 311 Project III 0 0 2 2 1

Total credit in sessional papers 2

C. MOOCs

MOOCs-I

MOOCs

(BBA) - 321 Business Analytics– III 1 0 1 2 2

MOOCs-II

MOOCs

(BBA) - 322 Artificial Intelligence - I 2 0 0 2 2

Total credit in MOOCs 4

Total Credit in 3rd Semester 27



Session 2019-22

A. THEORY


2nd 4th L T P TOTAL

BBA - 401 Strategic Management 3 0 1 4 4

BBA - 402 Marketing Management 3 0 1 4 4

BBA - 403 Human Resource Management 3 0 1 4 4

BBA - 404 Cost Accounting 3 0 1 4 4

BBA - 405 Management Information

Systems 2 0 1 3 3

BBA(GS) 401 Essential Studies for

Professionals - IV 2 0 0 2 2

Total credit in theory papers 21

B. SESSIONAL

BBA(GS) 481 Skill Development for

Professionals-IV 1 0 0 1 1

BBA - 411 Project IV 0 0 2 2 1


C. MOOCs

MOOCs 3

MOOCs

(BBA) - 421 Business Analytics– IV 1 0 1 2 2

MOOCs 4

MOOCs

(BBA) - 422 Artificial Intelligence- II 2 0 0 2 2


TOTAL CREDIT in 4th SEMESTER 27



Session 2019-22

A. THEORY


3rd 5th L T P TOTAL

BBA - 501

Entrepreneurship Development &

Corporate Social Responsibility 4 0 0 4 4

BBA - 502 Public Systems Management 3 0 0 3 3

BBA(GS) 501

Essential Studies for Professionals -

V 2 0 0 2 2

Elective I (Marketing Specialization)

BBA(MM) - 503 Consumer Behaviour 4 0 0 4 4

BBA(MM) - 504 Sales & Distribution Management 4 0 0 4 4

BBA(MM) - 505 Brand & Retail Management 4 0 0 4 4

Elective II (HR Specialization)

BBA(HR) - 503 Human Resources Planning 4 0 0 4 4

BBA(HR) - 504 Human Resource Development 4 0 0 4 4

BBA(HR) - 505 Employment Compensation &

Administration 4 0 0 4 4

Elective III (Finance Specialization)

BBA(FM) - 503 Direct Taxation 4 0 0 4 4

BBA(FM) - 504 Financial Management 4 0 0 4 4

BBA(FM) - 505 Financial Institutions and Markets 4 0 0 4 4

Total of Theory 21

B. SESSIONAL


Professionals -V 1 0 0 1 1

BBA - 512 Project V 1 0 1 2 1


C. MOOCs

MOOCs 9 MOOCs (BBA) - 521

Business Analytics – V 2 0 0 2 2

MOOCs 10 MOOCs (BBA) - 522

Artificial Intelligence- III 0 0 2 2 2


TOTAL CREDIT in 5th SEMESTER 27



Session 2019-22

A. THEORY


3rd 6th L T P TOTAL

BBA601 Business Research Methods 3 0 0 3 3

BBA(GS)601

Essential Studies for Professionals

- VI 2 0 0 2 2

BBA681 Thesis Paper & Grand Viva 0 0 0 0 4

Elective I (Marketing Specialization)

BBA(MM)602 Advertising & Sales Promotion 4 0 0 4 4

BBA(MM)603 Services Marketing 4 0 0 4 4

BBA(MM)604

Rural Marketing & Digital

Innovation 4 0 0 4 4

Elective II (HR Specialization)

BBA(HR)602 Organizational Development 4 0 0 4 4

BBA(HR)603 Industrial Relations 4 0 0 4 4

BBA(HR)604 HRM Practices & Labour Laws 3 0 1 4 4

Elective III (Finance Specialization)

BBA(FM)602 Indirect Taxation & Tax Planning 4 0 0 4 4

BBA(FM)603 Management Accounting 4 0 0 4 4

BBA(FM)604 Auditing and Assurance 4 0 0 4 4

Total of Theory

B. SESSIONAL


Professionals - VI 1 0 0 1 1

Total credit in Sessional papers 1

C. MOOCs

MOOCs 11 MOOCs (BBA)621

MOOCs-VII 1 0 1 2 2

MOOCs 12 MOOCs (BBA)622

MOOCs-VIII 2 0 0 2 1


TOTAL SEMESTER 25

TOTAL DEGREE COURSE 148



Institute of Engineering & Management

Detailed syllabus for Bachelor of Business Administration (BBA) Programme

Semester-I

Theory Papers

Semester- 1st Credit Points-3

Paper- English [BBA(N)101] Total Contact

Hours-30

Module I: Grammar and Vocabulary (9L)

Grammatical & Structural Aspects: Kinds of Sentences and Clauses, The Function of Tenses,

Voice, Preposition, Question Tags.

Vocabulary: Idioms and Phrases, One Word Substitution

Practical Grammar: Narration

Module II: Reading (6L)

Comprehension: Unseen passages

Spotting Errors: Spotting Errors, Sentence Improvement, Usage of Correct Sentence

Module III: Business Correspondence (10L)

Letter Writing: Aspects of an affective Business letters, Orders and Payments, Complaints and

Adjustments,

Effective Email Writing: Features of email writing

Module IV: Listening and Speaking (5L)

Interactive Communication: Introducing Self, Greetings, Interview, group discussions

Pronunciation: Speeches for different occasions

Suggested Readings:

1. Objective General English by SP Bakshi; Arihant Publication

2. A. Ashley: A Handbook of Commercial Correspondence, OUP

References:

3. Wren & Martin High School English Grammar and Composition Book.

4. Lucent's General English.

5. J. C. Nesfield : Manual of English Grammar and Composition



Semester – 1st Credit Points– 4

Paper: Basics of Mathematics- [BBA(N) 102] Total credit hours – 40

Course Objective: The course aims to equip students with a broad based knowledge of

mathematics with emphasis on management applications, To provide a strong foundation of

mathematics that would make application of managerial skills effective and efficient & to assist

students in reaching a level of increased competence in Mathematics.

Module-I (Algebra) [24 L]

1. The Number System – Positive and Negative Integers, Fractions, Rational and Irrational

Numbers, Real Numbers, Problems Involving the Concept of Real Numbers.

2. Basic Algebra – Algebraic Identities, Simple Factorizations; Equations: Linear and Quadratic

(in Single Variable and Simultaneous Equations).Surds and Indices; Logarithms and Their

Properties (Including Change of Base); Problems Based on Logarithms.

3. Set Theory – Introduction; Representation of Sets; Subsets and Supersets; Universal and Null

Sets; Basic Operations on Sets; Laws of Set Algebra; Cardinal Number of a Set; Venn Diagrams;

Application of Set Theory to the Solution of Problems.

4. Functions – Elementary idea of functions; Domain of a Function; Composition Functions;

Classification of Functions: Polynomial, Rational, Exponential and Logarithmic Functions.

5. Quadratic Functions and Theory of Quadratic Equations – Solution of the Quadratic

Equation Nature of the Roots of a Quadratic Equation; Sum and

Product of roots; Relation Between Roots; Condition for the Existence of a Common Root;

Forming Quadratic Equation with given Roots.

6. Simple Interest and Compound Interest – Concept of Present Value and Amount of a Sum.

7. Ratio, Proportion

8. Sequences and Series – General Idea and Different Types of Sequences; Arithmetic and

Geometric Progressions; Arithmetic and Geometric Means; Arithmetic and Geometric Series.

9. Permutations and Combinations – Fundamental Principle of Counting; Factorial Notation.

Permutation: Permutation of n Different Things; of Things not all Different; Restricted

Permutations; Circular Permutations.

10. Binomial Theorem- Binomial Theorem for a positive integral index; General term; Middle

term; Properties of Binomial Coefficients; the greatest term in the Binomial expansion. Binomial

theorem for any index.

Module-II (Basics of Calculus) [6L]

1. Limits: Notation and meaning of limits; Fundamental theorems on limits; Evaluation of limits of

algebraic, exponential and logarithmic functions.

2. Continuity: Continuity of a function at a point x = a and in an interval.

3. Differentiation: Meaning and geometrical interpretation of differentiation; Differentiation from

first principles; Standard derivatives; Rules for calculating derivatives; Logarithmic

differentiation; Derivatives of composite functions, implicit functions and functions defined

parametrically.



Module-III (Operations Research I) [10L]

1. Introduction to OR,

2. Formulating Linear programming problems.

3. Graphical solution of L.P.P.

4. Game theory - Introduction to Game theory; The maximin and minimax criterion; Existence of

saddle point; Games without saddle point; solution of 2X2 games using mixed strategies; Concept

of dominance; General rule of dominance.

Suggested Readings:

1. BBA Mathematics Vol I – Pal & Das ,U.N.Dhur & Sons Pvt. LTD

2. BBA Mathematics Vol II – Pal & Das ,U.N.Dhur & Sons Pvt. LTD

3. Linear Programming & Game Theory – Chakraborty & Ghosh, Moulik Library Kolkata


Paper: Fundamentals of Statistics [BBA(N) 103] Total credit hours – 40

Course Objective: The course aims to enable the students to have a proper understanding of

Statistical applications in Economics and Management & the use of statistical, graphical and

algebraic techniques wherever relevant.

Module-I:

1. Introduction: Statistics as a Subject, Functions, Importance and Limitations of Statistics,

Census and Sample Investigation, Descriptive and Inferential Statistics. [2L]

2. Collection, Editing and Presentation of Data: Primary Data and Secondary Data, Methods of

Collection, Scrutiny of Data. Presentation of Data: Textual and Tabular Presentations,

Construction of a Table and the Different Components of a Table, Diagrammatic Representation

of Data: Line Diagrams, Bar Diagrams, Pie Charts and Divided-Bar Diagrams. [3L]

3. Frequency Distributions: Variables and Attributes, Frequency Distribution of An Attribute;

Discrete and Continuous Variables, Frequency Distributions of Discrete and Continuous

Variables, Diagrammatic Representation of a Frequency Distribution: Case of An Attribute, Case

of a Discrete Variable: Column Diagram, Frequency Polygon and Step Diagram, Case of a

Continuous Variable: Histogram and Ogive, Frequency Polygon. [5L]

Module-II

1. Measures of Central Tendency: Definition and Utility, Characteristics of Average, Different

Measures of Average: Arithmetic Mean, Median, Mode, Partitional Values: Quartile, Percentile

and Deciles. Geometric and Harmonic Mean. Choice of a Suitable Measure of Central Tendency.

[7L]

2. Measures of Dispersion: Meaning and Objective of Dispersion, Characteristics of a Good



Measure of dispersion, Different measures of dispersion – Range, Quartile deviation, Mean

deviation, Mean Absolute Deviation, Standard Deviation; Comparison of the Different Measures

of Dispersion. Measures of Relative Dispersion: Coefficient of Variation. [7L]

3. Moments, Skewness and Kurtosis: Moments: Different Ways to Calculate Moments.

Skewness: Measures of Skewness, Kurtosis and its Measures. [3L]

Module-III

1. Correlation Analysis: Analysis of Bivariate data. Correlation Analysis – Meaning of

Correlation: Scatter Diagram, Karl Pearson’s Coefficient of Linear Correlation, Calculation of

the Correlation Coefficient from Grouped Data, Properties of the Correlation Coefficient

Advantages and Limitations of the Correlation Coefficient, Idea of Rank Correlation;

Spearman’s Rank Correlation Coefficient(without tie) [6L]

2. Regression Analysis – Two Lines of Regression: Some Important Results Relating to

Regression Lines, Calculation of Regression Coefficients, Relation Between Regression

Coefficient and Correlation Coefficient, Identification Problem. [4L]

Module-IV

1.Analysis of Time Series: Objective of time series analysis; Causes of variations in time series

data, Components of a time series, Additive Models, Multiplicative Models, Moving averages

method and method of least squares; Measurement of secular trend. [3L]

Suggested Readings:

1. A.M Goon, M.K Gupta & B, Dasgupta : Basic Statistics : World Press

2. Managerial Statistics – S. Roychowdhury & D.Bhattacharya : U.N.Dhur & Sons Pvt. Ltd.

3. G. C. Beri – Business Statistics, Second Edition: Tata McGraw- Hill

4. Statistical Methods – N.G.Das : Tata MacGraw-Hill


Paper: Economics (Micro) [BBA(N) 104] Total credit hours - 40

Course Objective: To enable the students to understand fundamental concepts, terms and

terminologies involved in micro economics. Through the incorporation of caselets/case studies,

familiarize the students with real micro-economic scenarios, like relation between the elasticity of

demand for goods and services and the price regulation capacity and different types of market.

Module-1 (Introduction) [4 L]

Basic problems of an economy. Working of price mechanism and Resource allocation

Module-2 (Theory of demand and its elasticity) [6 L]

Demand function, Law of demand, Slope of the demand curve, Concept and measurement of

elasticity of demand, Price, income and cross elasticity, Average revenue, marginal revenue,

and elasticity of demand, Determinants of elasticity of elasticity and numerical. Indifference



curve analysis:

Module-3 (Production Function) [6 L]

Concepts and definitions, Law of variable proportions, Iso-quants and its features, Economic

regions and optimum factor combination; Expansion path; Returns of scale; Internal and

external economies.

Module-4 (Theory of Costs) [4L]

Short-run and long-run cost curves, traditional and modern approaches

Module-5 (Market Structures: Perfect competition) [6L]

Perfect Competition: Profit maximization and equilibrium of firm and industry, Short-run and

long run supply curves; Price and output determination. Practical applications

Module-6 (Market Structures: Imperfect competition) [14L]

Monopoly: Determination of Price under monopoly; Equilibrium of a firm, Comparison

between perfect competition and monopoly; Price discrimination. Practical applications.

Monopolistic Competition : Meaning and characteristics; Price and output determination under

monopolistic competition, Product differentiations; Selling costs; Comparison with perfect

competition Oligopoly : Characteristics, indeterminate pricing and output; Classical models of

oligopoly; Price leadership; Collusive oligopoly; Kinked demand curve

Suggested Readings:

1. Advanced Economic Theory: Microeconomic Analysis by Dr H. L. Ahuja, S. Chand Publication

2. M. L. Jhingan (7th Edn): Microeconomic Theory

3. N.G. Mankiw : Principles of Microeconomics, Cengage

4. A. Koutsoyianni : Modern Micro-Economics, Macmillan


Paper: Computer Applications [BBA(N) 105] Total credit hours - 40

Module 1: Computer Concepts (8L)

Computer and Its Characteristics, Basic Block Diagram of Computer System, First Generation,

Second Generation, Third Generation, Fourth Generation, Fifth Generation, Modern Taxonomy of

Computers, Mini Computer, Micro Computer, Mainframe Computer, SuperComputer, Laptop,

Keyboard, Mouse, Light Pen, Barcode Readers, Scanners, MICR, OCR, Voice Recognition and

Handwriting Recognition Systems, Visual Display Terminals, Printers, Plotters, Primary Storage –

RAM, ROM, EEPROM, PROM, EPROM, Secondary Storage – Direct Access Devices, Serial

Access Devices: Hard Disks, CD-ROM, DVD, Cache Memory, Virtual Memory( Definition Only),

Control Module, Arithmetic and Logic Module, Decoders, Registers, Machine Instructions, Stored

Program Concept, Program Execution: Fetch-Decode-Execute Cycle, Arithmetic, Logical and Shift

Operations.

Module 2: Data Representation(5L)

Number Systems-Binary, Octal, Hexadecimal, Conversion of Binary to decimal, Binary to Octal,



Binary to Hexadecimal & Vice-Versa.

Module 3: Computer Software:(6L)

Meaning of Software, Broad Classification of Software, System Software, Application Software,

Utilities.

Operating Systems: Basic Idea of An OS (DOS, Windows, Unix, Linux), Functions of OS, OS As a

Resource Manager – Memory Management, Input /Output Management, Secondary Storage

Management, Program Management, Network Management, Application Packages.

Module 4: Word Processing Software:(6L)

Microsoft Word 2007: The different functionalities in the Microsoft Word Software 2007, Creation

of a New Document, Editing an Existing Document, Saving and Printing a File, Use of the Different

Ribbon Tab and Tools, Handling Tables in MS Word 2007, Mail Merge, Macro.

Module 5: Spreadsheet Software : Microsoft Excel 2007:(10L)

Creating a New Spreadsheet Document, Editing an Existing Document, Saving Spreadsheet in

Different Formats, Validation of data in Fields, Different Tools Available in MS Excel 2007 Ribbon

Tabs, Performing Mathematical Calculations (using Formula and Functions), Searching, Sorting and

Filtering, Min Media Mode, Reference Operators, Functions: Typing a Function, Creating a Column

Chart: Changing the Size and Position of a Chart Saving a File in Microsoft Excel, Closing a

Microsoft Excel Worksheet, Formatting Excel Worksheet for printing.

Module 6: Presentation Software: Microsoft PowerPoint 2007:(5L)

The Different Functionalities of Microsoft PowerPoint 2007, Creating a PowerPoint Presentation,

Creating and Inserting a New Slide, Creating a Title Slide; Applying a Design Template. Creating a

Hierarchy, Using a Two-Column Text, Slide Sorter View, Running the Slide Show, Printing the

Slides, Slide Transition and Custom Animation.



Semester-II Course code BBA-201

Course title Business Communication

Scheme and Credits L T P S Credits Semester-II

4 4 Total Contact Hours-40

Modules Serial of Modules Text Book as per Syllabus

Module I:

Vocabulary (5L)

Vocabulary Building: Paronyms and

Homonyms Synonyms and Antonyms,

Foreign Words and Expressions,

Punctuation, Spelling Rules.

Text book-Objective General

English by SP Bakshi Arihant

Publications, Part – B Verbal

ability (Contents- Chapter No. 4

& 5 ), Part- D Practical grammar

(Contents- Chapter No.- 4 & 5)

Module II:

Business

Communication

(15L)

Communication: Role of Communication,

Defining Communication, Classification of

Communication, Purpose of

Communication, Process of

Communication, Elements of

Communication, Major Difficulties of

Communication, Common problems in

Two- way communication, Barriers to

Communication, Conditions for Successful

Communication, Characteristics of

Successful Communication, Universal

Elements in Communication

Text book- Business

Communication: Concepts, Cases

& Applications by PD Chaturvedi

Mukesh Chaturvedi PEARSON,

Part 1: THEORY OF

COMMUNICATION : Chapters’

names- Nature and Process

Communication(Chapter No-of

2), Organizational

Communication (Chapter No.- 3)

Organizational Communication-

Importance of Communication in

Management, Some important Functions of

Managing, Managing and Communicating,

Need for Communication in management,

Corporate Communication, The Manager,

Human needs, Communications structure

for Managers.

Module III:

Verbal

Communication

(10L)

CVs, Group Discussions and Personal

Interviews- Some Guidelines to help You

Prepare a Good CV, Drafting an

Application Letter, Interviews, Job

Interview, Focus of Job Interviews,

Analysis and Interpretation of Your

Response

Text book- Business



Mukesh Chaturvedi PEARSON,

Part 3:APPLICATIONS,

Chapters’ names- CVs, Group

Discussions and Personal

Interviews



Module IV:

Written Forms of

Communication

(10L)

Business Letters and memos- Writing a

Persuasive’ Letter, Writing Memos

Text book- Business



Mukesh Chaturve di PEARSON,

Part 2: FORM OF

COMMUNICATION, Chapters’

names- Business Letters and

Memos, Report Writing. Part 3:

Report Writing- Purpose of a Report:

Objectives of a report: Writing reports :

Basic and Subsidiary Parts of Report,

Writing Elements of a long and formal

report APPLICATIONS: Chapter No.

11 Chapter’s Name- Summer

Project Report Summer Project Report- Guidelines for

Writing Summer Project Report: Summer

project Proposal: Summer Project

Presentation

Course Outcomes:

Essential Business Skills primary aim is to provide students with the skills and knowledge of

communication in the business environment. There is a strong focus on the understanding the

theory of communication in the business context and its application to effective business writing at

a high level, persuasive and appropriate verbal and non-verbal communication, and interpersonal

skills across teams and cultures.



Course code [BBA 202]

Course title BUSINESS MATHEMATICS- II


4 4 Total Credit Hours-40


Module – I 1.Determinants: Definition of [Textbook: BBA

(Advanced Algebra)

[8L] Determinant; Propoerties of determinant; Minor

of an element; Co-factor of an element; Cramer’s

Mathematics Vol II(OLD) – Pal

&Das ,U.N.Dhur& Sons Rule for solution of linear equations; symmetric Pvt. LTD -Chapter 1.1,

and skew-symmetric determinant. Content 1.1.1-1.1.6]

2.Matrices: Definition; Equality of two

matrices; Differentr types of matrices; Row and [Textbook:BBA Mathematics coloumn vector of a matrix; matrix algebra; Vol II(OLD) – Pal &Das Laws of algebraic operations on Matrices; ,U.N.Dhur& Sons Pvt. LTD- Transpose Of a matrix; Symmetric and skew Chapter 1.2, Content – 1.2.1-

symmetric matrices; singular and non-singular matrices; Adjoint matrix; Inverse of a matrix;

1.2.16]

Elementary row and coloumn operation on a

matrix; Row and coloumnequivcalent matrix;

Rank of a matrix; Independent and dependent

vectors.

Module – II Fundamentals – Rectangular Cartesian [Textbook: BBA

(Coordinate Coordinates; Polar Coordinates; Distance Mathematics Vol I – Pal

Geometry) [8L] Formula; Sectionformula (Internal and External &Das ,U.N.Dhur& Sons Pvt. Sections); Expressions for the Centroid and LTD- Chapter 2.1] Incentre of a Triangle; Area of aTriangle in

Terms of the Three Vertices.

Locus– Definition, Concept of St. Line, [Textbook: BBA Equation to the locus; Method of obtaining the Mathematics Vol I – Pal equation to the locus. &Das ,U.N.Dhur& Sons Pvt.

LTD- Chapter 2.2]

Straight Lines – Definition; Gradient of a [Textbook:BBA Mathematics straight line; Different forms of the equation of Vol I – Pal &Das a straight line; Distance of a point from a line; ,U.N.Dhur& Sons Pvt. LTD- Condition of concurrence of three given Chapter 2.2] straight lines. Angle between two given straight

lines: Condition of parallelism and

perpendicularity of two straight lines.

Equations of straight lines parallel or

perpendicular to a given straight line. Identical



straight lines. Position of a point with respect to

a given straight line.

Module – III

(Advanced

Calculus) [12L]

Successive differentiation: Introduction [Textbook:BBA Mathematics Vol

II (2nd Edition) – Pal &Das

,U.N.Dhur& Sons Pvt. LTD -

Chapter 3.4, Content – 3.4.1]

Optmization of Functions: Introduction; [Textbook: BBA

Definition of Maximum and Minimum; Formula Mathematics Vol II (2nd

for finding max/min value of a function; Edition) – Pal &Das ,U.N.Dhur& Sons Pvt. LTD - Chapter 3.5, Content – 3.5.1- 3.5.3]

Tangent and Normal: Geometrical [Textbook: BBA

interpretation of derivative; Equation of tangent Mathematics Vol II (2nd

and normal Edition) – Pal &Das ,U.N.Dhur& Sons Pvt. LTD - Chapter 3.6, Content – 3.6.1- 3.6.3]

Increasing and decreasing function: [Textbook: BBA

Introduction; Definition of increasing and Mathematics Vol II (2nd

decreasing function; Theorems. Edition) – Pal &Das ,U.N.Dhur& Sons Pvt. LTD - Chapter 3.8, Content – 3.8.1- 3.8.3]

Partial derivatives: Introduction; Partial [Textbook: BBA

derivative. Mathematics Vol II (2nd Edition)– Pal &Das ,U.N.Dhur& Sons Pvt. LTD - Chapter 3.9, Content – 3.9.1-

3.9.2]

Homogeneous Functions and Euler’s Textbook: BBA Mathematics

theorem: Homogeneous Functions; Euler’s Vol II (2nd Edition) – Pal

theorem &Das ,U.N.Dhur& Sons Pvt. LTD - Chapter 3.10, Content

– 3.10.1-3.10.2]

Integral Calculus and its application: [Textbook: BBA

Integration: Fundamental integrals; Method of Mathematics Vol II

Substitution; Integration By-parts; Method of (2ndEdition)– Pal

partial fraction. &Das,U.N.Dhur&Sons Pvt.

Definite Integral; Area under plane curve. LTD - Chapter 4, Content – 4.1.1-4.1.3, 4.2.1-4.2.2, 4.3.1- 4.3.2, 4.4.1, 4.5.1-4.5.5, 4.6.1

Module – IV Transportation problems: [Textbook: Linear

(Operations Introduction; A set of basic feasible solution; Programming & Game

research II) [12L] Initial Basic feasible solution; Optimality test Theory – Chakraborty for basic feasible solution; Computational &Ghosh, Moulik Library



procedure. Kolkata – Chapter 8]

Assignment Problem:

Assignment Problems; Mathematical Formulation

of the problem; Solution of the assignment

problem; Computational procedure; Travelling

Salesman Problem.

[Textbook: Linear Programming

& Game Theory – Chakraborty

&Ghosh, Moulik Library Kolkata

– Chapter 8]

Game Theory – Introduction to Game theory;

The maximin and minimax criterion; Existence of

saddle point; Games without saddle point;

solution of 2X2 games using mixed strategies;

Concept of dominance; General rule of

dominance.

[Textbook:

LinearProgramming& Game

Theory – Chakraborty &Ghosh,

Moulik Library Kolkata]

Course Objective: The course aims to equip students with a broad based knowledge of

mathematics with emphasis on management applications, To provide a strong foundation of

mathematics that would make application of managerial skills effective and efficient & to assist

students in reaching a level of increased competence in Mathematics.




Course title BUSINESS STATISTICS- II




Module-I (10L) 1. Theory of Probability: Definitions,

Classical definition of probability. (4L) 2. Addition and Multiplication theorem

of Probability (Without proof) Applications

(2L)

3. Conditional probability: Basic Formula and

applications. (2L)

4. Bayes’ theorem: Statement and

proof, applications. (2L) 5. Independent Events

[Textbook: BBA

Mathematics Vol II– Pal

& Das, U. N. Dhur & Sons

Pvt. LTD - Chapter 1.1,

content - 1.1.1-1.1.8 ]

Module –II(12L) 1. Probability distribution of a Random

Variable: Discrete and Continuous random

variables; Expectation value; Mean and

Variance of a Random Variable; Theorems

on expectation; Concept of P.M.F and P.D.F,

Distribution function. (6L)

2. Theoretical Probability Distributions:

Introduction; Binomial distribution;

Binomial approximation to poisson

distribution; Normal Distribution; Binomial

approximation to normal distribution. (6L)

[Textbook: BBA

Mathematics Vol II – Pal

&Das,U.N.Dhur& Sons

Pvt. LTD - Chapter 2,

Content – 2.1.1-2.1.6, 2.2.1-

2.2.6]

Module –III (18L) 1. Sampling and Sampling Distributions:

Introduction; Advantages sampling over

census; Terminology; SRS, Method of

drawing a SRS; Sampling distribution of

sample mean and proportion; Stratified

sampling; Systematic Sampling; Cluster

sampling; Method of drawing a Cluster

sample; Central limit theorem; Standard

normal distribution; Chi- square distribution;

t-distribution; F-distribution. (6L)

[Textbook: Inferential

Statistics, S.

Roychowdhury& D.

Bhattacharya, U.N.

Dhur& Sons PVT. LTD -

Chapter 4, Content – 4.1-

4.9]



2. Estimation: point and interval estimation;

Criteria of a good estimator;

Methods of Point Estimation – The

Method of Maximum Likelihood and The

Method of Moments;

Interval Estimates – Interval estimates and

confidence intervals; confidence interval for

population mean; Confidence interval for

population proportion. (6L)


Statistics, S.

Roychowdhury& D.

Bhattacharya, U.N.

Dhur& Sons PVT. LTD –


5.3]

3. Hypotheses Testing: Introduction;

Concepts and terminology; steps of Statistical

test; Test for population mean; Test for

difference in means of two independent

population; (6L)


Statistics, S.

Roychowdhury& D.

Bhattacharya, U.N.

Dhur& Sons PVT. LTD.


6.5]

Course Objective: The course aims to enable the students to have a proper understanding of

Statistical applications in Economics and Management &the use of statistical, graphical and

algebraic techniques wherever relevant.




Course title MACRO ECONOMICS




Module I:

Circular Flow of

Income &

National Income

Accounting

Meaning of national income, Circular flow of

income, National income and national product,

Concept of national income: GNP, NNP, NNPFC,

Personal and disposable personal income,

Measurement of national income, Value added

method, Expenditure method, Income method,

difficulties in measurement of national income,

Difficulties in measuring national income in

developing countries,, Nominal GDP and Real

GNP, Some numerical problems of calculation of

national income, Questions for review.

[Text book: H.L. Ahuja,

Macroeconomics: Theory

& policy, 19th Edition,

Chapter: 2]

Module II:

Consumption

Function

1. The concept of consumption function, Average and

marginal propensity to consume, saving function:

Average propensity to save and marginal propensity

to save, Determinants of propensity to consume:

Objective and subjective factors, Keynes theory of

consumption and Keynes psychological law of

consumption, Important features of

Keynes’ consumption function.




Chapter: 6]

2. Determination of National Income: Keynes’

Basic Two Sector Model

Introduction, Aggregate expenditure, Aggregate

output and 45o income line, Determination of

equilibrium level of national income, Principle of

effective demand, Under-employment equilibrium,

Determination of national income: Saving-

Investment approach, Equilibrium level of national

income, Algebraic analysis, National income and

employment, Antirecessionary policy: Shifting

aggregate expenditure curve upward, Relationship

between saving and investment: Ex-post savings and

ex-post investment are always equal- Ex-ante

investment are equal only in equilibrium, Concept of

inflationary or deflationary gaps, Some numerical

problems, Questions for review.




Chapter: 5]



3. IS-LM Curves Model

The goods market and money market: Links

between them, Goods market equilibrium: The LM

curve, Shift in the LM curve, Intersection of the IS

and LM curves: The simultaneous




Chapter: 12]

Equilibrium of goods and money market, The

critique of IS-LM curves model, deriving aggregate

demand curve with IS-LM model, Causes of shift in

aggregate demand curve, IS- LM curve model:

Explaining the role government’s fiscal and

monetary policy, The three ranges of LM curve,

and The elasticity of LM curve and effectiveness of

monetary and fiscal policies.

Module III:

Business cycles

and stabilization

1.Introduction, Phases of business cycles,

Economic stabilization policies

[Textbook: D.N. Dwivedi,

Seventh Edition, Chapter

24, Section: 24.2, 24.4]

2. Inflation

Introduction, Definition of inflation, Kinds of

inflation, effects of inflation, Policy measures to

control inflation



25, Section: 25.2, 25.4,

25.5]

3. Theory of International Trade

Introduction, Adam Smith’s theory of Absolute

Advantage, Ricardian Theory of Comparative

Advantage



27, Section 27.1, 27.3, 27.4]

Module IV:

Public Finance

1. Introduction

Meaning of Public Finance Definitions of Public Finance Scope of Public Finance Role of Government in an Economy Public Finance and Private Finance The Principle of Maximum Social Advantage

[Textbook: Dr. D. Bose,

Dr. S. Ganeshan, Dr. A.

Marimuthu, An

introduction to Public

finance, First edition, S.

Chand & Company,

Chapter 1] 2. Public Revenue

Meaning Sources of Public Revenue Non- Tax Revenue Tax Revenue Objectives of Taxation

Revenue of the Government of India Classification of Tax Goods & service tax

(GST).

[Textbook: Dr. D. Bose,

Dr. S. Ganeshan, Dr. A.

Marimuthu, An



Chand & Company,

Chapter 2] Textbook: Dr.

D. Bose, Dr. S. Ganeshan,

Dr. A. Marimuthu, An



Chand & Company,

Chapter 5]

3. Public Expenditure

Meaning Significance of Public Expenditure

☐ Classification of Public Expenditure Causes for the Growth of Public Expenditure in India

4. Public Debt

Meaning Definitions Objectives of Public Debt Classification ofPublic Debt

5. Financial Administration and Budget

Financial Administration Objectives of a Budget

Characteristics of a GoodBudget Classification

of Budget

Course Objective: The Course seeks to provide grounding in basic macroeconomic theory and

policy in a globalized world, with a focus on applications, especially in context of emerging

economies like India.



Course code BBA-205

Course title Organisational Behaviour


4 Total Credit Hours-40

Modules Modules Text Book as per

Syllabus

Module I: Basic Concepts:

Understanding the Nature of

Organizational

Behaviour(10L)

Understanding the Nature of Organizational

Behaviour: What are Organizations- Why do

Organizations exist-Organizational

Effectiveness-Positive OB-Foundations of OB-

Organizational Iceberg-Shortcomings- Contemporary

OB-Evolution of OB-OB model

(Text book-

ORGANISATIONAL

BEHAVIOUR, K.

ASWATHAPPA, 14th

Edition, Himalaya

Publishing House,

Chapter -

1:Understanding the

Nature of

Organizational

Behaviour)

Module II: Individual in the

Organization(10L)

Personality: Nature of personality, Shaping of

personality(Freudian Stages, Erikson’s Stage),

Determinants of personality, personality structure(BIG 5,

Myers-Briggs Indicator)

(Text book-

ORGANISATIONAL

BEHAVIOUR, K.

ASWATHAPPA,14th

Edition, Himalaya

Publishing House,

Chapter 6:

Personality, Chapter-

7: Perception and

Attribution, Chapter

8- Learning)

Perception and Attribution: Meaning & definition,

Factors Influencing Perception, Perceptual Process,

Perceptual Organization, when perception fails, Perception

and OB

Learning: Knowledge Management, Meaning

&Definition, Learning and emotion, how learning occurs,

Principles of learning,

Module III: Individual

Behaviour (10L)

Attitudes and values: Nature of attitudes, Components of

attitudes(The ABC Model), formation of attitudes,

Changing attitudes(Changing attitudes of self, Changing

attitude of employees), Work related attitudes(Two factor

theory, Locke’s Value Theory, Social Information

Processing Model), Organizational Commitment, Values.

(Text book-

ORGANISATIONAL

BEHAVIOUR, K.

ASWATHAPPA,14th

Edition, Himalaya

Publishing House,

Chapter- 9: Attitudes

and values, Chapter-

10: Motivation-

Theories and

Principles, Chapter-

12: Work Stress)

Motivation- Theories and Principles: Nature of

motivation, Importance of motivation,

Theories on motivation, Motivation across

Cultures.



Work Stress- Meaning and definitions, Stress experience,

Work stress model, Stress management, Stress and

performing.

Module IV: Groups in the

Organization (10L)

Group Dynamics: Nature of Groups, Types of Groups,

Why do people join groups, Theories of group formation,

Group development, Usefulness of groups in

organizations, Pitfalls of groups, Determinants of group

behaviour, Group structuring, Group decision-making,

(Text book-

ORGANISATIONAL

BEHAVIOUR, K.

ASWATHAPPA,14th

Edition, Himalaya

Publishing House,

Chapter 13: Group

Dynamics, Chapter

17: Leadership-

Influencing others)

Leadership- Influencing others: Nature of leadership ,

leadership and management, Importance of Leadership,

Formal and informal leadership, Leadership styles and

their implications, Theories of leadership (Trait approach ;

Behavioural theories- {Ohio State University Studies,

University of Michigan Studies}, Managerial Grid,

Contemporary trends in leadership Contingency theories,

Fiedlers theories, Pathgoal theories, Situational leadership

theories, Theory X Theory Y }

Course Outcomes

Students study the behaviour of individuals and groups as part of the social and technical system in

the workplace. They examine individual and group behaviour, leadership, motivation techniques

and coordination in the work environment and apply these concepts to the development of

organizations human resources.



Semester: 2nd Credit Point: 2

Subject: Essential Studies For Professional- I [BBA 211] Total Contact Hours: 2L

Basics of National income- Concept of GDP, GNP, NNP both in FC & MP, PCI

Tax – Concept of TAX, objective of TAX, Direct & Indirect Tax, Progressive, Regressive &

Proportional tax.

Inflation & Deflation - Inflation & its impact, Deflation & its impact, WPI, CPI, GDP deflator.

Market structure-Perfect competition, monopoly, oligopoly, duopoly, monophony, duopoly,

Oligopoly.

SEBI, IRDA, NHB –Working & Policies, Money Market & Capital Market, functions of Banks &

Types of accounts, cheques & loans, Mutual Fund, Banking Terminologies.

Science & technology (with current updates).

Indian Geography at a glance (Physical, Regional & Economic)

Current affairs & News reading. Union Budget.

Semester: 2nd Credit Point: 1

Subject: Business Analytics II [BBA – 212] Total Contact Hours: 12

Module 1: Preparing Data

Goal Seek, VLOOKUP, HLOOKUP, Data Consolidation-Preparing Data for Consolidation,

Consolidating Data in the Same Workbook, and Consolidating Data from Different Workbook

Module 2: Data Validation in Excel

Coding of data, Entering Data validation Criteria, Adding Input message, Customizing the error

message, Locating Invalid data within a data validation range, Creating data validation drop-

down lists, Locating cells that have data validation applied, Clearing Validation rules

Module 3: Descriptive statistics

Mean, Median, Mode, Standard Deviation, range, Presenting data through Charts and tables



Semester-III

Semester – 3rd Credit Points– 4

Paper: Principles of Management [BBA 301] Total credit hours - 40

Module – 1: Management: Science and Theory – Definition of Management: It’s Nature &

Purpose, Managing: Science or Art, The Evolution of Management Thought (Harold Koontz &

Heinz Weihrich)

Module – 2: Management: Process – Part-1 - The Functions of Management, Managerial

Functions at Different Organizational Levels, Managerial Skills and The Organizational Hierarchy,

The Goals of All Managers and Organizations (Harold Koontz & Heinz Weihrich)

Module – 3 : Management : Process – Part-2 –The Managerial Roles Approach – Interpersonal

Roles, Informational Roles , Decisional Roles , The Systems Approach to The Management

Process, The Systems Model of Management (Harold Koontz & Heinz Weihrich)

Module -4: Essentials of Planning and Management by Objectives: Concept, Types of Plans,

Steps in Planning, Objectives – The nature of objectives, how to set objectives, Evolving Concepts

in Management by Objectives (Harold Koontz & Heinz Weihrich)

Module – 5: Strategies: The Strategic Planning Process, the Portfolio Matrix: A Tool For

Allocating Resources (Business Portfolio Matrix) (Harold Koontz & Heinz Weihrich)

Module -6: Decision Making : The Importance and Limitations of Rational Decision Making ,

Development of Alternatives and Limiting Factor, Evaluation of Alternatives , Selecting an

Alternative (Harold Koontz & Heinz Weihrich)

Module-7: The Nature of Organizing, Entrepreneuring, and Reengineering – Formal and

Informal Organization Organizational Division : The Department, Organizational Level and Span

of Management, Reengineering the organization, Structure and Process of Organizing (Harold

Koontz & Heinz Weihrich)

Module–8: Line/ Staff Authority, Empowerment, and Decentralization – Line/ Staff Concepts

And Functional Authority , Decentralization of Authority – The Nature of Decentralization ,

Different kinds of Centralization , Delegation of Authority, The Art of Delegation (Harold

Koontz & Heinz Weihrich)

Module – 9 : Motivation-1 – An Early Behavioural Model: Mc.Gregor’s Theory X and Y,

Maslow’s Hierarchy of Needs Theory , Herzberg’s Motivation-Hygiene Theory, The Expectancy

Theory of Motivation – The Vroom Theory and Practice (Harold Koontz & Heinz Weihrich)



Module-10: Motivation – 2- Goal Setting Theory of Motivation, Special Motivational Techniques

– Money, Other Reward Consideration, Participation, Job Enrichment (Harold Koontz & Heinz

Weihrich)

Module- 11: Leadership; Defining Leadership, Approaches – Trait Approaches to Leadership,

Situation or Contingency Approaches to Leadership – Fedler’s Contingency Approach to

Leadership, Transactional and Transformational Leadership (Harold Koontz & Heinz Weihrich)

Module – 12 : The System and Process of Controlling – The Basic Control Process,

Benchmarking, Control as a Feedback System, Real Time Information and Control Feed-forward

and Preventive Control, The Balanced Scorecard (Harold Koontz & Heinz Weihrich)

Module -13: Control Techniques - Budget as a control device – The concept of Budgeting,

Traditional Non Budgetary Control Devices – Concept of Gantt Chart, PERT (Harold Koontz &

Heinz Weihrich)

Module – 14: Managing Change – Techniques for initiating change, Resistance to change,

Lewin’s Change Management Model.

Books:

Text:

1. Essentials of Management An International and Leadership Perspective : Harold Koontz and

Heinz Weihrich , Edition- ninth, Mc Graw Hill

References:

2. V.S.P Rao & Hari Krishna : Management-Text & Cases, Excel Books.

3. Ramaswami T; Principles of Mgmt., Himalaya Publishing Chandan, JS : Management –

Concepts and Strategies, Vikas Publishing.

4. Robbins, SP: Management, Prentice Hal.




Paper: Operations and Supply Chain Management [BBA 302] Total credit hours - 40

Module I: Introduction to Production Management

• Meaning, Objectives & Scope of Production Management

• History of Production and Operations Management

• Model of Operations Management

• Production process,

• Types of production process

• Concepts of Productivity

Module II: Production Planning and Control (PPC)

• Nature & Meaning of Production Planning and Control

• Objectives of Production Planning & Control

• Main Functions of Production Planning and Control

Module III: Plant Location and Layout

• Definition, Objectives & Importance of plant location

• Location Decision Process

• Approaches to location choice & selection

• Meaning & objectives of Layout

• Advantages and Functions of Layout

• Principles of Layout,

• Types of Layout,

Module IV: Plant Maintenance and Materials Handling

• Definition and Objectives of Maintenance Management

• Need for Maintenance

• Types of Maintenance

• Total Productive Maintenance (TPM)

• Scope of Material Handling

• Principles of Material Handling

• Types of Materials Handling Equipment

• Selection of good materials handling equipment

Module V: Work Study

• Definition, Objectives, Significance and Procedure of Work Study

• Work Study and Productivity

• Definition, Objectives and Procedure of Method Study

• Motion study

• Objectives and Techniques of Work Measurement

• Time Study & Works Sampling with Numerical Examples

Module VI: Inspection and Quality Control

• Meaning, types and criteria of inspection

• Definition & Characteristics of Quality

• Costs of Quality



• Statistical quality control & its significance

• Seven Tools of Statistical quality control

• Basic Control Charts

• Concept of Total Quality Management (TQM) & ISO 9000

• Concept of Six Sigma

Module VII: Introduction to Logistics & Supply Chain Management

• Introduction & Evolution of Logistics Management

• Elements of Logistics Management

• SCM – Present Need

• Evolution of SCM

• Conceptual Model of SCM

• Elements in SCM

• Traditional & Modern SCM Approach

Module VIII: Procurement Management in Supply Chain

• Purchase Management

o Introduction

o Purchasing Cycle

o Types of purchases

o Principles of Purchase

• Inventory Management

o Introduction

o Cost trade-off

o Inventory Models

• Vendor Managed Inventory

o VMI Business Model

o Steps in Setting up VMI

o Benefits of VMI

• Multi-tier Supplier Partnership

Module IX: Demand Management in Supply Chain

• Demand Planning & Forecasting

• Forecasting Methods

• CODP for SCM

• Supply Chain Strategy

• CPFR-Concept & Supply Chain to CPFR

Module X: Information Technology for Supply Chain Management

• IT Application in SCM

• Evolution of SCM Systems

• Benefits of Integrated SCM Systems

• Role of Internet in SCM

• Issues with SCM Systems

Suggested Readings

1. Chari, S.N.: Theory and Problems in Production and Operations Management, McGraw-Hill.

2. Buffa, E.S. and Sarin, R.K: Modern Production and Operations Management, John Wiley.

3. Altekar R.V.: Supply Chain Management – Concepts and Cases, PHI




Paper: Business Laws [BBA 303] Total credit hours - 40

Module I: INDIAN CONTRACT ACT 1872 [20L]

Elements of contract -Offer and Acceptance - Consideration - Legal capacity -Intention to create

legal relations - Free Consent -Legality of the Object - Possibility of Performance - Void and

Voidable Agreement-Contingent Contract -Discharge of Contract-Indemnity and Guarantee- Quasi

Contract –Bailment and Pledgement - Agency Contract.

Module II: SALE OF GOODS ACT 1930 [5L]

Formation of contracts of sale-Goods and their classification, price -Conditions & Warranties-

Performance the contract of sale - Unpaid seller and his rights-Hire Purchase agreement, Auction

Module III: NEGOTIABLE INSTRUMENT ACT 1881 [5L]

Definition of negotiable instruments- Features-Types of negotiable instruments -Dishonor of a

Negotiable Instrument

Module IV: CONSUMER PROTECTION ACT 1986 [5L]

Concept - Consumer protection Councils -Dispute Redressal Procedures

Module V: COMPANIES ACT 2013 [5L]

Concept -Type of Companies- Steps in formation of a company- Concept and features of AOA,

MOA and Prospectus – Meetings.

Reference:

1. Sen & Mitra: Commercial Law, World Press.

2. Pathak: Legal Aspect of Business, TMH.

3. Tejpal Sheth: Business Law, 3/e, Pearson.

4. Das & Ghosh: Business Regulatory Framework, Ocean Publication, Delhi.

5. Pillai & Bagavathi: Business Law, S Chand

6. Tulsian: Business Law, TMH.




Paper: Financial Accounting and Tally [BBA 304] Total Contact Hours - 40

Module I: Meaning and Scope of Accounting (8L)

Need, development and definition of accounting, Accounting Principles: GAAP; Accounting

Transactions: Accounting Equation, Journal; Rules of debit and credit; Ledger; Trial Balance; Capital and

Revenue.

Module II: Journal Proper (5L)

Adjustment Entries, Rectification of errors: Rectification of one sided and double sided errors with the effects

of suspense account.

Module III: Depreciation Accounting (7L)

Concept of depreciation; Causes of depreciation; depletion, amortization ; Depreciation accounting;

Methods of recording depreciation; Straight line and diminishing balance method,

Module IV: Provisions and Reserves:(3L)

Preparation of provision for doubtful debt account, provision for discount on Debtors account and provision

for Discount on Creditors account.

Module V: Final Accounts for sole proprietorship business (10L)

Manufacturing account; Trading account; Profit and Loss Account; Balance Sheet; Adjustment entries

Closing stock, outstanding ,prepaid Expenses, Pre received, Depreciation, Provision, Stock lost by Fire,

Goods withdrawal by proprietors ,Free sample

Module VI: Company accounts (7L)

Issue of shares (application, allotment, first call, final call) ,Calls in arrear & forfeiture of shares. Basic

Concept of IFRS.

Module VII: Tally

Laboratory exercises using business accounting software package (Tally 7.2): Purchase and Sales order.




Paper: Business Environment [BBA 305] Total credit hours - 30

Course Objective: To provide the contemporary issues in the Business Environment and to

facilitate a better-informed Economic System

Module-1 (Introduction) [4 L]

Business Environment: Meaning – Various environments affecting business – Social Economic;

Political and Legal; Culture; Competitive Demographic; Technological and International

environments.

Module-2 (Problems of Growth) [6 L]

Unemployment; Poverty; Regional imbalances; Social injustice; Inflation, Parallel economy;

Industrial sickness.

Module-3 (Social responsibilities of Business) [8 L]

Business and Society: Social responsibilities of Business – Responsibilities to shareholders;

Responsibility to employees; Responsibility to customer; Responsibility to the comm Module;

Responsibility to the Government – Business Ethics – Population –Demographic pattern changes –

Standard of living – Urbanization –Migration.

Module-4 (Role of Government) [6L]

Monetary and fiscal policy; Industrial licensing, Privatization; Devaluation; Export-import policy;

Regulation of foreign investment; Collaborations in the light of recent changes. NITI Ayog.

Module-5 (International Environment :) [6L]

International trading environment; Trends in world trade and the problems of developing

countries; International economic institutions – GATT, WTO, UNCTAD, World Bank, IMF; GSP;

GSTP.

Suggested Readings:

1. Sundaram & Black: The International Business Environment; Prentice Hall

2. P. Chidambaram: Business Environment; Vikas Publishing

3. Dutt R and Sundharam KPM: Indian Economy; S. Chand

4. Misra SK and Puri VK: Indian Economy; Himalaya Publishing

5. K. Aswathappa, Himalaya Publishing House -Essentials of Business Environments -



Semester: 3rd Credit Point: 2

Subject: Essential Studies for Professional III [BBA (GS) 301] Total Contact Hours: 2L

Union Budget & Railway Budget- concept of revenue, expenditure & different types of deficit.

Growth & Development of Economy, Sustainable development

Modern History & National Movement at a glance.

Basic knowledge of India’s political divisions and its relation with neighboring countries,

Transportation network of India Special Economic Zone, New Economic Policies (L.P.G. Model),

Indian Agriculture, Industrial Reforms, UNO, international court, security council, general

assembly, secretariats, social and economic council of UNO. International summits and political

economical relationship, Diplomacy powers of Indian leaders, Developed, underdeveloped and

developing countries and policies of world bank and IMF, Current affairs & News reading.


Subject: Skill Development for Professionals III [BBA (GS) 381] Total Contact Hours: 2L

Module-1 Quantitative Aptitude

Average- Concept on average, different missing numbers in average estimation, shortcuts & their

application.

Mixture & Allegation – Proportion & mixtures in percentages, populations & liquids, shortcuts & their

application.

Number System- concept of different numbers, remainder theorem, factors.

Time & Work- Basic concept, Different problems & their shortcut tricks. Time & Speed & Tides- concept

of speed, time & Distance, relative speed, formulae & their application. Upstream & Downstream, Pipes &

cistern.

Module-2 Logical ability

1) Syllogism

a) Logical Venn diagram

b) The If Else Statement

2) Puzzles

a) Seating Arrangement

b) Classification

c) Seating Arrangement with Blood relations

3) Machine Input-Output

a) Pattern Based I/O

4) Inequality

a) Coded Inequality, b) Jumbled Inequality, c) Conditional inequality

Module-3 Verbal ability

1) Sentence Corrections

2) Fill the blanks with appropriate words/articles/preposition/verbs/adverbs/conjunction.

3) Reading Comprehension (Moderate Level) from Newspaper.

4) Vocabulary




Subject: Business Analytics-III [MOOCs (BBA) 321] Total Contact Hours: 12

Module 1: Data Validation in Excel (3L)

Entering Data validation Criteria, Adding Input message, Customizing the error message, Locating

Invalid data within a data validation range, Creating data validation drop-down lists, Locating cells

that have data validation applied, Clearing Validation rules

Module 2: One Sample Hypothesis testing(2L)

Finding confidence limits for a mean using function CONFIDENCE, ZTEST, TDIST, CHIDIST

Module 3: Two Sample Hypothesis testing (2L)

Data analysis tool: Z-test: Two samples for means, TTEST for two samples, Testing two variances:

FTEST, FDIST.

Module 4: Regression Analysis(2L)

Worksheet sheet functions of regression: SLOPE, INTERCEPT, STEYX, FORECAST, TREND,

LINEST, Data analysis output: Tabled output and Graphic output

Module 5: Correlation Analysis (2L)

Scatterplots, Worksheet functions of Correlation: CORREL, PEARSON, RSQ, COVAR, FISHER,

FISHERINV, Data analysis output: Tabled output

Module 6: Excel Dashboards (1L)

What is an Excel Dashboard, Design and Display Principles, How to build excel Dashboards


Subject: Artificial Intelligence-I [MOOCs (BBA) 322] Total Contact Hours: 12

Module 1: Introduction To Al and Intelligent Agent (3L)

Overview of Artificial intelligence- Problems of AI, AI technique, Tic - Tac - Toe problem,

Agents & environment, nature of environment, structure of agents, goal based agents, utility

based agents, learning agents.

Module 2: Problem Solving (2L)

Problems, Problem Space & search: Defining the problem as state space search, production

system, problem characteristics, issues in the design of search programs.

Module 3: Search techniques (5L)

Solving problems by searching: problem solving agents, searching for solutions; uniform search

strategies: breadth first search, depth first search, depth limited search, bidirectional search,

comparing uniform search strategies.

Module 4: Knowledge & reasoning (2L)

Knowledge representation issues, representation & mapping, approaches to knowledge

representation, issues in knowledge representation



Semester-IV

Semester – 4th Credit Points– 4

Paper: Strategic Management [BBA – 401] Total Contact Hours - 40

Module I: Introduction:

Definition and meaning of strategy & strategic management; Objectives and role of strategic

management; Benefits and importance of strategic management; Causes for failure of strategic

management; the strategic management process

Module II: Strategic Intent - Vision, Mission and Objectives (VMO):

Vision – concept & importance; Mission – concept & relevance; Objectives & goals – concept &

relevance; Components of mission statement, Formulation of mission & objectives and their

specificity; Examples of VMO.

Module III: External Environmental Analysis:

Concept of environment, environmental analysis and appraisal, Need for & component of external

environment analysis; Tools & techniques of environment analysis – PESTEL, ETOP; Porter’s

Five Forces Model

Module IV: Internal Environmental Analysis:

Concept of Internal analysis; Value chain analysis; Factors of internal analysis; Strategic &

Situational Analysis – SWOT Analysis, TOWS Matrix

Module V: Strategic Planning:

Meaning & Stages of Strategic Planning; Corporate goal setting, functional goal setting,

managerial goal setting, positioning organization

Module VI: Strategy Formulation I - Corporate level strategies:

Concept, scope, types and significance of corporate level strategies; Generic Growth/expansion

strategies - characteristics, forms, applicability; Ansoff matrix

Module VII: Strategy Formulation II - Business level strategies:

Concept of business level strategies; Competitive advantage and Core competencies; Cost

leadership, differentiation & focus; Porter's framework of competitive strategies; Concept of SBU

Module VIII: Strategic Analysis & Choice

Concept of strategic analysis and choice; BCG Matrix & GE-Nine Cell Planning grid.



Module IX: Implementation of Strategies:

Issues in strategy implementation, Integrating the functional plan and policies; Role of managers,

Leadership, strategic control system & measurement; Strategic Actions - Mergers, Acquisitions &

Diversification

Module X: Strategic Evaluation and Control

Evaluation of strategy and strategic control, Need for strategic evaluation; Criteria for evaluation

and the evaluation process; strategic control process & types of external controls

Suggested Text Book

Kazmi, Azhar: Business Policy and Strategic Management, Tata McGraw Hill

Suggested Readings

1. Pearce & Robinson: Strategic Management AITBS

2. Bhattacharya. and Venkataraman: Managing Business Enterprise: Strategies, Structures and

Systems, Vikas Publishing House

3. Budhiraja, S. B. and Athreya, M. B: Cases in Strategic Management, Tata McGraw Hill

4. Subbarao: Strategic Management, Himalaya Publication

5. Thompson & Strickland: Strategic management Concept & Cases, Tata McGraw Hill,

Semester – 4th Credit Points – 4

Paper: Marketing Management [BBA – 402] Total Contact Hours – 40

Course Contents

Module I: Introduction:

Nature and scope of marketing; Importance of marketing; Marketing concepts – traditional and

modern; Selling vs. marketing; Functions and Evolution of Marketing; Marketing mix

Module II: Marketing environment:

Macro and Micro Environment; SWOT Analysis; PEST Analysis

Module III: Product:

Concept of product, Classification of products, Product Mix; New product development – Meaning

& steps; Product life cycle – concept, stages & strategies involved in PLC

Module IV: Price:

Meaning & Importance of price in the marketing mix; Objectives and Methods of Pricing, Factors

affecting price of a product/service; Discounts and rebates



Module V: Distributions Channels:

Concept, role & types of distribution channels; Factors affecting choice of a distribution channel;

Role of Intermediaries; Distribution Channel Management – VMS & HMS

Module VI: Promotion:

Objectives & methods of promotion; Optimum promotion mix; Meaning, objectives &

characteristics of promotion mix elements, Relative merits and limitations of promotion mix

elements

Module VII: Consumer Behavior:

Meaning, nature, scope and significance of consumer behavior; Determinants of consumer

behavior; Consumer decision making process

Module VIII: Industrial Buying Behavior:

Industrial Buying Behavior-Meaning, Characteristics; Differences between Consumer Buying &

Industrial Buying, Factors influencing industrial buyers

Module IX: Segmentation Targeting & Positioning (STP):

Market segmentation – concepts and importance; Bases for market segmentation; Target Market &

Targeting strategies; Positioning – concept & importance; Positioning strategies

Module X: Branding:

Meaning & importance of Brands, Types of Brands, Branding Strategies; Packaging – role and

functions

Suggested Text Book

Saxena, Rajan: Marketing Management, Tata McGraw Hill

Suggested Readings

1. Kotler Philip and Armstrong Gary, Principles of Marketing; Pearson Education

2. Arun Kumar: Marketing Management, Vikas

3. Gandhi, J.C.: Marketing, Tata McGraw Hill

4. Tapan Panda: Marketing Management, Excel Books

5. Ramaswamy, V.S. and S. Namakumari : Marketing Management, Macmillian.

6. B. Ghosh: Fundamentals of Marketing Management, Books & Allied




Paper: Human Resource Management [BBA 403] Total Contact Hours – 40

Strategic Role of Human Resource Management:

Module 1: Nature of HRM, Scope of HRM, Objective of HRM , Importance of HRM, Systems

approach to HRM, HRM and Competitive Advantage, Strategic HRM, Traditional Vs Strategic

HRM, Case Study

(Human Resource Management Text and Cases: V.S.P.Rao) [4L]

Module 2 : History of Personnel/Human Resource Management, Evolution of the Concept of

HRM, Personnel Function in Changing Scenario, Traditional Vs Emerging HR Practices, HRM

Line and Staff Aspect, Case Study


Human Resource Planning

Module 3: Concept of Human Resource Planning or HRP, Objectives of HRP , Importance of

HRP, Process of HRP, Case Study


Module 4: Trend Analysis , Work Load Analysis, Job Analysis , Manpower Inventory Analysis,

Staffing Table, Replacement Chart, Practical Problem Solving


Employee Administration

Module 5: Definition of Recruitment , Sources of Recruitment, Methods of Recruitment,

Recruitment: Indian Experiences , Case Study


Module 6: Definition of Selection, Process of Selection: Selection Test, Types of Selection Test,

Selection Interviews, Types of Interviews, Application Blank , Case Study


Module 7: Concept of Training, Need of Training, Training Vs Development, Training Methods,

Case Study




Module 8: Performance Appraisal – Concept, Objectives, Methods, Essential Characteristics of an

Effective Appraisal, Potential Appraisal, Case Study


Module 9: Definition and Concept of Compensation, Nature of Compensation, Objective of

Compensation, Components of Pay Structure in India, Concept of Wage, Characteristics of Wage

Payments, Methods of Wage Payment


Grievance, Discipline and Industrial Relation

Module 10: Concept Grievance, Model Grievance Procedure, Discipline: Three Interpretations,

Approaches to Discipline, Disciplinary Action, Concept of Industrial Relations, Objective of

Industrial Relations, Approaches to Industrial Relations, Significance of Industrial Relations, Case

Study


Recommended Books:

1.V.S.P. Rao: Human Resource Management,Excel Books

2. Dwivedi: Human Resource Management,Vikas

3. C.S. Venkata Ratnam & B.K. Srivastava : Personnel Management and Industrial Relations, Tata

McGraw Hill.

4. Anjali Ghanekar : Human Resource Management, Everest Publishing

5. A.M. Sheikh : Human Resource Development and Management, S.Chand

6. E.A. Ramaswamy : Managing Human Resources, Oxford University Press

7. M.S. Saiyadain : Human Resource Management, Tata McGraw Hill


Paper: Cost Accounting [BBA – 404] Total Contact Hours – 40

Module I: Introduction (5L)

Nature and scope of cost accounting; Cost concepts and classification: direct, indirect, Element

wise, function wise, Behaviour wise, sunk cost opportModuley cost: Essentials of a good cost

accounting system: Difference between cost and Management accounting: Concept of Cost Audit.

Preparation of cost sheet & estimation.

Module II: Accounting for Material (12L)

Economic Order Quantity, ABC analysis (selective inventory concept): Concept of Periodic

Inventory & Perpetual inventory, Various stock levels: JIT purchase: Selective methods of

Material control; pricing of material issues - FIFO, LIFO, Weighted average.

Module III Accounting for Labour (5L)



Labour cost control procedure; Labour turnover; Idle time and overtime; Methods of wage

payment-time and piece rates; Incentive schemes.

Module IV: Accounting for Overheads (8L)

Absorption, Allocation and apportionment of Overheads: Determination of overhead rates; Under

and over absorption and its treatment, Primary and secondary distribution of overhead.

Module V: Cost Ascertainment: (10L)

Contract Costing; Operating Costing (Transport); Process Costing excluding inter-process profits

and joint and by-products.

Suggested Readings:

1. Basu & Das: Cost & Management Accounting, Rabindra Library.

2. Dr. C.H Sengupta & B. G Chowdhury: Cost and Management Accounting, Dey Book Concern.

3. Bhabatosh Banerjee: Cost Accounting- Theory & Practice, Prentice Hall of India Ltd. New Delhi.

4. M. N Arora: Cost Accounting – Principles and Practice, Vikas Publishing House (P) Ltd.

5. M. Y. Khan, P. K. Jain: Cost Accounting, TMH.


Paper: Management Information Systems [BBA 405] Total Contact Hours – 40

Module 1: Introduction to Management Information System

(Chapter1 of Management Information System, by C.S.V. Murthy)

1. Introduction to Management Information System

1.1. Basic Components of an Information System

1.2. Classification of MIS

1.3. Definition of Management information System

1.4. MIS understanding

1.5. Role, Impact and Importance of MIS

1.6. MIS characteristics

1.7. MIS objectives

1.8. Elements of MIS

1.9. Systems involving Information in MIS

1.10. Basic Parts of the Organization

1.11. Implications of the Organisational Structure for MIS



1.12. Establishing MIS

1.13. Advantages and Disadvantages of MIS

1.14. Organisation in Three Layers

1.15. Decision Types

1.16. Decision -making

1.17. MIS functional area

1.18. Business Information System

1.19. Structure of MIS

1.20. Major areas of Information systems Knowledge Used by business people

Module 2: Computer System and Telecommunication System

(Chapter 2 of Management Information System , by C.S.V. Murthy)

2. Computer System and Telecommunication System

2.1. Network of Computers

2.2. Telecommunications media, channel, software

2.3. Physical Link

2.4. Basic Network Architecture

2.5. Types of Networks

2.6. Types of Data Transmission

2.7. Internet, Intranet and Extranet

Module 3: Data, Information and Database Management


3. Data, Information and Database Management

3.1. Data

3.2. Information

3.3. Data Processing

3.4. Management of Information

3.5. Nature of the Information

3.6. Manager and Information

3.7. The use of Data

3.8. Data Representation

3.9. Management Information Support for Decision-making

3.10. Information System and Decision-making

3.11. Structured, Programmable Decision



3.12. Unstructured, Non-Programmable Decision

3.13. Database and Database Management

3.14. Data Processing System

3.15. Components of DBMS

3.16. Characteristics of DBMS

3.17. Objectives of DBMS

3.18. Components of Database Management System Package

3.19. Major Uses of DBMS

3.20. Schemas and mappings

3.21. Major types of Databases Used by organizations and Users

3.22. Data and its Importance

3.23. Meaning of a Database Management System

3.24. Designing of Databases

3.25. Physical Database Model

3.26. Creating Databases

3.27. Components to a DBMS

3.28. General Function of DBMS

3.29. Data Definition Language

3.30. Data Manipulation Language

3.31. Data Control Language

3.32. Database Administrator

3.33. Hierarchical Data Model

3.34. Network Data Model

3.35. Relational Data Model

3.36. The Server Architecture

Module 4: Information System Concepts

(Chapter 4 of Management Information System, by C.S.V. Murthy)

4. Information System Concepts

4.1. Information System Concept

4.2. Meaning of System

4.3. Definition of System

4.4. Characteristics of a System

4.5. System classification



4.6. Need for System Analysis

4.7. Systems Thinking

4.8. System Analyst

4.9. System Development Model

Module 5: Transaction Processing System and Other Systems


5. Transaction Processing System and Other Systems

5.1. Transaction Processing System(TPS)

5.2. Decision Support System(DSS)

5.3. Executive Information System(EIS)

5.4. Office Automation System(OAS)

Module 6: Knowledge Management


6. Knowledge Management

6.1. Knowledge

6.2. Knowledge System

6.3. Types of Knowledge System

6.4. Knowledge Management

6.5. Goals of Knowledge Management

6.6. Business Models

6.7. Expert System (ES)

6.8. The structure of Expert System

6.9. Components of Expert System

6.10. Use of Expert System

6.11. Benefits of Expert System

6.12. Limitations of Expert System

6.13. Expert System and Management Science

Module 7: Information System for Business Operations


7. Information System for Business Operations

7.1. Information System in Business Functions

7.2. Accounting Information System

7.3. Financial Information System



7.4. Marketing Information System

7.5. Production Information System

7.6. Personal Information System

7.7. Human Resource Information System

Module 8: Enterprise Resource Planning


8. Enterprise Resource Planning

8.1. Introduction of ERP

8.2. ERP Technologies

8.3. ERP Implementation

8.4. ERP Applications

8.5. Challenges of ERP

8.6. Objectives of ERP System

Chapter 9: Security Threats and Computer Crimes


9. Security Threats and Computer Crimes

9.1. Specific Threats

9.2. Computer crimes and Prevention

9.3. Effect of Threat from Computer Crimes

9.4. Hacking

9.5. Cyber Theft

9.6. Internet Security

9.7. Computer Viruses

9.8. Challenges Involved

9.9. Cyber Terrorism

9.10. Card Frauds

9.11. New Phishing attack on Gmail

9.12. Steps to protect Business against Cyber Crime

9.13. Dangers of Digital Cheating on Mobile

Recommended Books:

• Management Information System by C.S. V. Murthy Himalaya Publishing House



Semester: 4th Credit Point: 2

Subject: Essential Studies for Professionals - IV [BBA (GS) 401] Total Contact Hours: 20

Module-I

GK & CA with News reading, Union Budget.

Module-II

Permutation & Combination, Probability- basic concepts of probability, different theorems &

applications, binomial, poison & normal Distributions.

Geometry- Concept of different shapes like triangle, quadrilateral, rectangle, square, circle etc.

different theorems & their applications.

Mensuration- Formulae on triangles, square, Rhombus, parallelogram, sphere, circle, cone,

pyramid etc. Application based problem solving. Coordinate Geometry- Locus, Straight lines,

Circle etc.


Subject: Skill Development for Professionals IV [BBA (GS) 481] Total Contact Hours: 10

Module-I

Data Interpretation level-I

Module-2

Logical ability, Seating Arrangement

a) Circular seating arrangement

b) Square seating Arrangement

c) Line Arrangement

Calendar and Clock

Module-3

Verbal ability, Sentence Corrections, Fill the blanks with appropriate words / articles / preposition

/ verbs / adverbs / conjunction. Reading Comprehension (Advance Level) & Vocabulary.




Subject: Business Analytics IV [MOOCs (BBA) 421] Total Contact Hours: 12

Module 1: Regression Analysis

Worksheet sheet functions of regression: SLOPE, INTERCEPT, FORECAST, TREND,

LINEST, Interpretation of output, Performing regression Using Data analysis in Excel

Module 2: Correlation Analysis

Scatterplots, Worksheet functions of Correlation: CORREL, PEARSON, RSQ, COVAR,

Interpretation of output, Performing Correlation using Data Analysis in excel

Module 3: Introduction to SPSS

Entering and Modifying Data, Defining Variables, Transformation and Selection of data Loading

and Saving files, Running analysis

Module 4: Descriptive statistics in SPSS

Frequency Distributions and Percentile ranks for a Single Variable, Multiple Variables,

Measures of Central Tendency and Measures of Dispersion for a Single group and Multiple

groups


Subject: Artificial Intelligence II [MOOCs (BBA) 422] Total Contact Hours: 12

Module 1: Adversarial Search(3L)

Games, Optimal Decision in Games, Alpha-Beta Pruning, Stochastic Games

Module 2: Logical Agents(3L)

Knowledge based agents, Logic, Propositional logic, Propositional Theorem

Module 3: First Order Logic(3L)

Syntax and Semantics, Problem using first order logic

Module 4: Classical Planning (3L)

Definition, Algorithm for planning as state-space search, Planning graph,



Semester-V

Course code BBA – 501

Course title Entrepreneurship Development & Corporate Social

Responsibilities

Scheme and Credits

L T P S Credits Semester

3 0 1 4 V

Pre-requisite (if any)

Course Objectives:

1. To understand the concept and models of entrepreneurship and intrapreneurship and

characteristics of entrepreneur & intrapreneur to apply the concepts in real life to create a

entrepreneurial mind set

2. To develop familiarity with all the do’s and don’ts of developing entrepreneurship in India

with the help of supporting organizations

3. To make students understand the concept and application of corporate social responsibility

(CSR) and examine the scope and complexity of CSR in the present day societal context

4. To make students understand how corporate social responsibility (CSR) can be

incorporated into strategic business decisions

Course Outcomes (COs):

CO1: Students would be able to understand and appreciate the conceptual inputs of

Entrepreneurship and understand the meaning of entrepreneur & intrapreneur and their

success stories and develop Entrepreneurial mindset

CO2: Students will be able to explore the trends in entrepreneurship development in India &

understand the need & sources of organizational support in developing entrepreneurship

CO 3: Students would be able to understand the concept, characteristics, theories and application

of corporate social responsibility (CSR)

CO 4: Students would be able to understand & analyze the relationship between corporate

strategy and CSR and would be able to demonstrate a multi-stakeholder perspective in

viewing CSR issues.



Contents:

Modules Topics Text Book as per

Syllabus CO

Module I:

Understanding

Entrepreneurship

& Developing an

Entrepreneurial

Mindset

Entrepreneur – Meaning, Definition,

Importance, Functions, Competencies or

traits and Types, Advantages of becoming

Entrepreneur

Entrepreneurship:

Lall & Sahai, Excel

Books

Fundamentals of

Entrepreneurship:

Nandan, H., PHI

Fundamentals of

Entrepreneurship:

Mohanty, S.K.,

PHI

CO1

Entrepreneurship- Meaning, Factors

influencing Entrepreneurship, Challenges

before entrepreneurship, Theory of

Effectuation, Entrepreneurship &

Economic Development, Myths about

entrepreneurship

Concept & Importance of Entrepreneur

Innovation in Entrepreneurship, Joseph

Schumpeter’s Innovation theory

Motivation & Entrepreneurial Behavior,

McClelland’s theory of need

Risk-taking Behavior in Entrepreneurship

Women Entrepreneurship

Ethical Entrepreneurship

Social Entrepreneurship

Module II:

Entrepreneurship

Development in

India &

Organization

Assistance

Entrepreneurial Development in India -

History, Objectives, & Stages of Growth,

Target Group

Entrepreneurship:

Lall & Sahai, Excel

Books

Fundamentals of

Entrepreneurship:

Nandan, H., PHI

Fundamentals of

Entrepreneurship:

Mohanty, S.K.,

PHI

CO2

Entrepreneurship Development Programs

Small Scale Industries & Govt. Policy

towards SSI’s & New Ventures,

Industrial Park (Meaning, Features, &

Examples) ,

Special Economic Zone (Meaning,

Features & Examples)



Financial, Technical & Marketing

Assistance by Different Agencies

Module III:

Introduction &

Applicability to

CSR

Definition; history of CSR; Importance of

CSR; Concept of charity; Moral and

economic argument of CSR; Role of

stakeholder in CSR; Success and failure

with CSR inabilities; Corporate response

to citizen demand through CSR; Role of

civil society; Role of Govt. towards CSR;

Relation between CSR and corporate

governance; CSR legislation of India;

section-135 of company act-2013; CSR

activities under schedule-vii; Tripple

bottom line principle of CSR.

Corporate Social

Responsibility:

Madhumita

Chatterji

CO3

Module IV: CSR

as Strategic

Business

Development

CSR as strategic business development;

Review of successful corporate initiatives

and challenges of CSR; CASE STUDIES

of major CSR initiatives; International

framework for CSR; Role of NGO; Role

of ILO; Millennium Development

Goals(MDG) ; relationship between CSR

and MDG; UN guiding principles and

CSR policy tools.

Corporate Social

Responsibility:

Madhumita

Chatterji

CO4

Recommended Books:

Text Book:

1. Lall & Sahai : Entrepreneurship, Excel Books

2. Corporate Social Responsibility: Madhumita Chatterji

References:

1. Fundamentals of Entrepreneurship: Nandan, H., PHI

2. Fundamentals of Entrepreneurship: Mohanty, S.K., PHI.

3. Pareek, U & VenkateswaraRao, T: Developing Entrepreneurship – A Handbook on

Systems, Learning Systems, New Delhi.

4. Chakraborty, Tridib: Introducing Entrepreneurship Development, Modern

5. Business Ethics: E. R. Freeman



CO-PO Mappings:

Course Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

COBBA501.1 2 3 2 3 2

COBBA501.2 2 3 3 3 3

COBBA501.3 2 3 2 3 3 2

COBBA501.4 2 3 2 3 3 2

3= Strong 2=Average 1=Weak (Kindly mention the Number only)

PO & PI Mapping:

PO 1: Students will develop the capability to assess alternate managerial choices and come

up with optimal solutions.

Competency Indicators

1.1 Demonstrate competence in

understanding the fundamentals of

Entrepreneurship Development &

CSR

1.1.1 Identify the skills & acumen required for a

career by learning the fundamentals and concepts

of entrepreneurship & CSR.

1.1.2 Apply their basic concepts of

entrepreneurship & CSR for developing

entrepreneurial ventures in a sustainable way.

PO 2 : Identification of the nature of a problem area

Students will be able to apply their conceptual understanding of marketing, finance and

human resources in the real world.


2.1 Demonstrate an ability to identify

an area that requires problem solving

in entrepreneurship development

2.1.1 Apply the outcomes of concepts with the

current techniques and skills necessary for

entrepreneur to succeed.

2.1.2 Apply by learning the various concept

theories of entrepreneurship and their implications

towards the success of the entrepreneurial venture.



2.2 Demonstrate an ability to assess

the business environment and

understand their impact on the

entrepreneurship

2.2.1 To be able to identify the different factors

that influence the designing of entrepreneurial

ventures by successful entrepreneurs

PO 3 : Decision Making Skills

Students will develop decision making skills with the help of analytical and critical thinking

ability


3.1 To be able to demonstrate the

different aspects that can get influenced

by the decision taken within the

business.

3.1.1 Capability of implementation of a decision

after proper assessment,

3.1.2 Follow up the changes that are occurring


PO 6: Students will be able to integrate functional areas of management for planning,

implementation and control of business decisions.

Competency Competency

6.1 Demonstrate the entrepreneurial

mindset and its impact on creating

sustainable business solution

6.1.1 Develop and apply knowledge to create

sustainable business venture.

6.1.2 Identify the relevance and social impact of

entrepreneurial ventures while designing business

plans, strategies and practices

PO 7: Deployable Skill set

Students will develop deployable skills parallel to the chosen functional/ specialized area.


7.1 Demonstrating the ability to identify

the nature of a problem in

entrepreneurship development

7.1.1 Acknowledgement of the existence of a

problem & opport Moduley in entrepreneurship

development

7.1.2 Deciding the overall nature of the

entrepreneurship development and its pros &

cons.

7.2 Demonstrating the ability to apply

the learned skill set as and when

7.2.1. Ability to implement the principles of

morality & sustainability in business



required to solve problems

PO 8:

Students will develop the capability to demonstrate increased level of sensitivity towards

areas that require ethical and moral addressing during the course of business.

Competency Competency

8.1 Demonstrating a multi-stakeholder

perspective in viewing CSR issues

8.1.1. Ability to compare and contrast the

multiple viewpoints and tradeoffs that exist in the

area of CSR in a sustainable way

Submitted by:

________________________________________ __________________________________

(Name) (Signature & Date)

Received by : Dr. Rabin Mazumder

______________________________ ______________________________

(HOD) (Signature & Date)

Dibyendu Chattaraj & Subrata Basak



Course code BBA502

Course title PUBLIC SERVICE MANAGEMENT

Contents

Fundamentals of Transportation and Healthcare Management

Scheme and Credits L T P S Credits Semester-

2 1 0 3 V

Pre-requisite (if any) Basic knowledge of Management

Course Objective:

1. To understand the requirements subjective & objective issues of health.

2. To realize the association between economic value of public service management.

3. To learn the tools of serving public.

4. To relate the value of public service in commercial organization.

Course Outcome:

CO 1: Able to understand the relevance of health from personal & global perspective.

CO 2: Apply to realize the role of transportation & health in economic aspect of a nation.

CO 3: Can select appropriate tools for effective result in public and corporate outcome.

CO 4: Can relate the necessity of changing format of commercial organizations.

Course Content:

Modules Serial of Modules Text Book as per

Syllabus

CO

Introduction to

Transport

System

Role of Transportation in Economic

Development, Essential Features of Transport

System, Basic Elements of Transportation and

Logistics, Transport Infrastructure in India,

Multimodal Transportation System.

Kulashrestha, D.K :

Transport

Management in India,

Mittal Publication.

CO1



Roadways

Transport &

Railways

Transport

Waterways

Transport &

Airways

Transport

National and State Highways, Road

Transport Operations, Commercial and

Economic Aspects. Railways Infrastructure

and Basic Elements, Commercial and

Economic Aspects of Rail Transport.

Waterways Transport & Airways

Transport- Basic Elements of Water

Transport, Major and Minor Ports of India,

Inland water Transport, Commercial and

Economic Aspects of Water Basic Concept.

Air Traffic Control Management,

Commercial and Economic Aspects of Air

Transport.

Srinivasa, S.R.: A Text

Book of

Transportation

System.

2. Mishra, B and

Choudhuri, P.K. :

Transport Sector in

India

CO2

Introduction to

Health

Health sector in

India

International

health

Basic concepts of health & diseases

(Components of health, Spectrum of

diseases, Epidemiological triad, Concepts

of diseases, Levels of prevention, Disease

intervention, Indicators of health &

disease)

Indian health system, Review of different

committee, National Health Programmes

(Malaria, Leprosy, Dengue, AIDS, Cancer,

NCDs, RCH, NRHM), Current National

Health Policy.

WHO, UNICEF, Rockefeller foundation,

Ford foundation, International Red cross,

CARE. E-health, m-health, Medical

tourism.

Park K Park’s

Textbook of

Preventive and

Social Medicine,

Banarasidas Bhanot

Pub.

CO3

Health service

management

Monitoring & Surveillance, Disparities in

health services, Budgeting, Control, Pricing

& Efficiency, Cost benefit analysis & Cost

effectivity analysis.

Gupta Sumedha : A

Text Book of

Healthcare

Management,

Kalyani Publishers

CO4

Reccomended Books:

1. Srinivasa, S.R. : A Text Book of Transportation System.

2. Mishra, B and Choudhuri, P.K. : Transport Sector in India

3. Kulashrestha, D.K : Transport Management in India, Mittal Publication.

4. De, B.K. : Public Systems Management, New Age International

5. Gupta Sumedha : A Text Book of Healthcare Management, Kalyani Publishers

6. Park K Park’s Textbook of Preventive and Social Medicine, Banarasidas Bhanot Pub.



CO-PO Mapping:

CO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

BBA502.1 3 2 3 3

BBA502.2 3 2 3 3

BBA502.3 2 3 3 3

BBA502.4 3 3 2 3

3= Strong 2=Average 1=Weak

PO & PI Mapping:

PO 1 : Students will develop the capability to assess alternate managerial choices and come up

with optimal solutions.


1.1 Demonstrate competencies in Business

Construction Model & Decision Making

Model

1.2 Demonstrate competencies in evaluation

of each of the alternatives

1.1.1. Ability to take up analytical approach

for problem solving,

1.1.2. Ability to take into consideration

minute details and factors that influences a

business. 1.2.1 Ability to weigh the pros and

cons of each of the alternatives or options

available to a functional area of a business.

PO 2 : Identification of the Nature of a Problem Area


2.1. Demonstrate an ability to identify an area

that requires problem solving.

2.2. Demonstrate an ability to assess the

business environment and understand their

impact on the business.

2.1.1 Ability to contribute towards problem

solving methods,

2.1.2 Understanding a problem or issue

belong to which of the specialized areas

Finance, HR or marketing. 2.2.1 To be able to

identify the different factors that influence the

business.





3.1 To be able to demonstrate the different

aspects that can get influenced by the decision


3.2 To be able to demonstrate the optimal

solution or close to an optimal solution to a

given managerial problem.

3.1.1 Capability of implementation of a

decision after proper assessment,


due to the implementation (situation analysis

methods can be of use)

3.2.1 Reaching to a solution and evaluating it

after observing the changes (Case study

method can be implemented)

PO 7 : Deployable Skill set.


7.1 Demonstrating the ability to identify the

nature of a problem appearing during the

course of business.

7.2 Demonstrating the ability to apply the

learned skill set as when required.


problem,

7.1.2 deciding the overall nature of the

problem and its minor details. 7.2.1. Ability

to implement the required knowhow as when

necessity arises.

Submitted by: Dr. Soumik Gangopadhyay

______________________________ _________________________

(Name) (Signature& Date)


______________________________ ______________________________

(HOD) (Signature& Date)



Course code BBA(MM) 503

Course title Consumer Behavior

Scheme and Credits

L T P S Credits Semester

3 1 0 2 V

Pre-requisite (if any) Fundamental Knowledge of Marketing

Course Objectives:

1. To understand the holistic view of the consumer behavior to apply the concepts to what

customers do in "the real world"

2. To develop familiarity with the advances in consumer research in deciphering consumer

motivation and behavior (pre-purchase, purchase and post purchase), impact of social and

cultural variables on consumption decisions

3. To understand the process, concept & applicability of consumer diffusion of innovation

process

4. To understand Organizational Buying highlighting the concepts & scope


CO1: Students would be proficient and knowledgeable about the various disciplines contribution

in understanding buyer behavior in a holistic manner

CO2: Students would be equipped with knowledge of various models and frameworks to help

understand buyer behavior and align the knowledge with formulation of appropriate

marketing strategies.

CO3: Students would be able to analyze consumer’s behavior and use them in designing

marketing strategies and in enhancing the effectiveness of marketing programs by applying

the concept of diffusion of innovation

CO4: Students would be able to develop & apply the knowledge of and skill in organizational

buying behavior so that they can differentiate it from consumer buying behavior



Course content:

Modules Topics Text Book as

per Syllabus CO

Consumer

Behavior -

Concept,

Process &

Models

Understanding Consumer Behavior

Meaning & definition of Consumer Behavior

Marketing concept, societal marketing concept

Disciplines involved in the study of consumer

behaviour, Scope and importance of consumer

behaviour, Factors influencing consumer

behaviour

Leon G

Schiffman&

Leslie Kanuk:

Consumer

Behavior

CO1 &

CO2

Consumer Decision Making

Consumer buying decision making process

Situational influences & the decision making

process

Routinized response, limited and extensive

problem solving behavior, Low/high

effort/involvement decision making

Consumer Behavior Models

Stimulus-Response Model, Black Box Model

Diffusion of Innovation

Concept of Diffusion, Innovation & Consumer

Behavior, Adoption Process & Adopters -

Types & characteristics

Consumer as

an Individual

Consumer Motivation, Consumer Perception

and perceived risk, Consumer Attitudes,

Consumer Learning, Consumer Personality &

Self Image

Leon G

Schiffman&

Leslie Kanuk:

Consumer

Behavior

CO3

Consumer as

a Group

Member

Specially

from Indian

Perspective

Consumer as a part of Social & cultural

Settings

Influence of Groups-Reference groups,

Influence of Culture & Sub-culture

Indian consumer

Diversity in Indian Consumer on the basis of

socio-economic parameters, The rural-urban

divide; Earning & spending patterns of the

Indian consumers

Leon G

Schiffman&

Leslie Kanuk:

Consumer

Behavior

CO3



Organization

al Buying

Behavior

Organizational Buying

Concept, Meaning & Characteristics of

Organizational Buying, Differences between

Industrial Markets and Consumer Markets,

Differences between Organizational and

Consumer Buying, Factors influencing

Organizational Buying Behaviour,

Organizational Buying Decision Making

Process

Leon G

Schiffman&

Leslie Kanuk:

Consumer

Behavior

CO4

Recommended Text Books:

Text Book:

1. Leon G Schiffman& Leslie Kanuk: Consumer Behavior

References:

1. Michael Solomon: Consumer Behavior PHI

2. Batra & Kazmi: Consumer Behaviorl, Excel Book

3. Ramanuj Majumder: Consumer Behavior, PHI

CO-PO Mapping:


COBBA(MM)503.1 3 3 2 3 3

COBBA(MM)503.2 3 3 2 3 3

COBBA(MM)503.3 3 3 2 3 3

COBBA(MM)503.4 3 3 2 3 3


PO & PI Mapping:

PO 1: Assessment of Choices

Students will develop the capability to assess alternate managerial choices and come up with

optimal solutions.




Consumer Behavior

1.1.1 Identify the factors required for a managerial

career by learning the fundamentals and concepts of

consumer behavior.



1.1.2 Apply their basic concepts of consumer

behavior for a variety of organizations.


PO 2 : Identification of the nature of a problem area

Students will be able to apply their conceptual understanding of marketing, finance and human

resources in the real world.

2.1 Demonstrate various consumer

research based marketing techniques and

skills applicable for business


current techniques and skills necessary for marketing

manager to practice in an organization.

2.1.2 Apply by learning the various consumer

beahavior based concept, theories and their

implications towards sustainability of business.


Students will develop decision making skills with the help of analytical and critical thinking ability



aspects that can get influenced by the

decision taken within the business.



3.1.2 Follow up the changes that are occurring due to

the implementation

PO 7: Deployable Skill Set



7.1 Demonstrate how to identify problems

or shortcomings in purchase decision

making process

7.1.1 Identify the consumer purchase decision

making process and its impact on business.

7.1.2 Explain the concept of post purchase evaluation

& its impact on repeat purchase.


learned skill set as and when required to

solve problems


consumer behavior

PO 8 Students will be able to integrate functional areas of management for planning,





8.1 Demonstrate concept and skills of

consumer behavior

8.1.1 Identify the concept of consumer behavior to

make better market related decisions and to make

decisions in expected business intricacies..

Submitted by:

______________________________ _______________________________



______________________________ ____________________________


Course code BBA(MM)504

Course title SALES & DISTRIBUTION MANAGEMENT

Contents

Fundamentals of Sales & Distribution Management


3 1 0 4 V

Pre-requisite (if any) Basic knowledge of Management

Course Objective:

1. To realize the structure of a sales organization.

2. To identify the tools of sales.

Dibyendu Chattaraj



3. To understand different tools of sales

4. To sense the changing formats of sales

Course Outcome:

1. Able to understand the relevance of sales organizations in corporate.

2. Apply sales tools for organizational development.

3. Can select appropriate sales tools for effective outcome.

4. Can relate the necessity of changing format of sales organization.

Course Content:


Syllabus

CO

Introduction to

Sales

Management

Nature & scope of personal selling &

sales management, Roles and functions

of a sales manager. Types of selling

situations, Buyer-seller dyad, Theories of

selling, Personal selling process (pre-

approach, approach, presentation,

handling objections, closing a sale,

follow-up).

1. Panda, Sahadev: Sales

& Distribution

Management; OUP

2. Krishna K Havaldar and

Vasant M Cavale: Sales

and Distribution

Management (Text and

Cases), McGraw Hill.

CO1

Planning and

Organizing

Sales Force

Efforts

Strategic planning and sales organization,

Sales department relations, Distribution

Network relations, Sales forecasting,

Sales budget, Sales objectives, Sales

territories and quotas. Quantitative and

qualitative requirements of sales force

planning – determination of sales force

size, Job analysis of sales people.


& Distribution

Management; OUP



and Distribution



CO2

Recruitment,

Selection,

Training,

Development,

Directing &

Controlling the

Sales Force

Need and purpose of training, Types of

training, Designing a training programme

- ACMEE model. Supervision, Territory

management, Determination of

quota/target, Determination of

compensation of sales force, Leading and

Motivating. Analyses of sales, Costs &

Profitability, Evaluation of sales force

performance.


& Distribution

Management; OUP



and Distribution



CO3



Marketing

Channels

design and

Management

Structure, Functions and advantages,

Types of channel intermediaries –

wholesalers, distributors, stockists, sales

agents, brokers, franchisers, C&F agents,

and retailers. Channel objectives &

constraints, Identification, evaluation and

selection of channel alternatives, Channel

management and conflict. Types of

different retail format. Growth of online

retails.

CO4

Reccomended Books:

1. Panda, Sahadev: Sales & Distribution Management; OUP

2. Pradhan, S : Retailing management, TMH

3. Shapiro, R.L., Stanton, W.J. & Rich, G.A.: Management of Sales Force; TMH

4. Johnson, Kurtz & Scheuing: Sales Management Concept, Practices & Cases; McGraw Hill.

5. Krishna K Havaldar and Vasant M Cavale: Sales and Distribution Management (Text and Cases),

McGraw Hill.

CO-PO Mapping:


BBA 504.1 2 3 3 3

BBA 504.2 3 3 2 3

BBA 504.3 3 2 3 3

BBA 504.4 2 3 3 3


PO & PI Mapping:

PO 1: Students will develop the capability to assess alternate managerial choices and come up




Construction Model & Decision Making

Model









business. 1.2.1 Ability to weigh the pros and

cons of each of the alternatives or options

available to a functional area of a business.

PO 2 : Identification of the Nature of a Problem Area




2.2. Demonstrate an ability to assess the




solving methods,



Finance, HR or marketing. 2.2.1 To be able to

identify the different factors that influence the

business.










decision after proper assessment,







PO 7: Deployable Skill set.




course of business.




problem,

7.1.2 Deciding the overall nature of the

problem and its minor details. 7.2.1. Ability

to implement the required knowhow as when



necessity arises.

Submitted by: Dr. Soumik Gangopadhyay

______________________________ _________________________




Course code BBA(MM) 505

Course title Brand & Retail Management


3 .. 1 4 5

Pre-requisite (if any) ………………………………………………….

Course Objectives: At the conclusion of this course, the successful student will be able to:

1. Define the concepts and explain the purpose of branding & Examine brand concepts in real-life

setting by articulating the context of and the rationale for the application.

2. Describe the process and methods of brand management, including how to establish brand identity

and build brand equity and the process of effective branding strategies.



3. Familiarize the students with organized retail and, the value it creates & the strategic and

operational decision-making processes in the organized retail.

4. Relate the supply chain activities which create the value in the organized retail industry

Course Outcome:

CO 1: Understand the fundamental concepts of brand management in developing marketing skills

CO 2: Develop & analyze various Branding Strategies used for the business based on competition,

Brand architecture, Brand hierarchy, Designing brand strategy, New products, Brand extensions

CO 3: Understand the functions of retail business, the dynamic retail environment and exposure to

issues & developments in the retailing industry

CO 4: Understand the key drivers of Retail Market to select a retail store location and including

product pricing.

Course content:

Modules Topic Text Book as per

Syllabus

CO

1 Branding Concepts: Introduction to Brand; Brand

and Branding Basics; Relationship of Brands with

Customers; Building. Successful Brands.

Terms associated with Brands: Understanding

Various Terms; Brand Names and Brand Extensions;

Co-Branding and Corporate Branding; Brand

Associations and Brand Image.

Brand Managemen

t, Principles and

Practices, Kirti

Dutta, Oxford

University Press

CO1

2 Management of Brand: Brand Loyalty; Brand

Relationship; Brand Equity; Brand Management

Brand Selection: Brand and Consumer Buying

Process; Consumer Search for Brand Information;

Issues associated with Effective Brand Name; Added

Values Beyond Functionalism; Brand Personality;

Branding to make Tangible the Intangible.

Brand Managemen

t, Principles and

Practices, Kirti

Dutta, Oxford

University Press

CO2

3 Introduction to Retail Management: Introduction to

Retailing, Growth and importance, Strategic Retail

Planning. Retail Organization, Models and Theory of

Retail Development, Retail Formats.

Managing Retail,

Piyush Kumar

Sinha & Dwarika

Prasad Uniyal

CO3



Retail operations: Category & Merchandize

management, Visual Merchandizing, Store operations,

IT in Retail, Supply chain innovations.

4

Retail Market Segmentation: Introduction, the

benefits of market segmentation, Targeting &

Positioning, Criteria for effective market

segmentation, Dimensions for segmentation, Market

Targeting: Choosing the segments to focus, Customer

profile.

Indian Retail Scenarios: Characteristics of Indian

retail consumers, Category share in Indian Retail

Spending. Major Indian Retailers, Major Challenges:

Supply Chain, Infrastructure and Major Competition:

The unorganized sector.

Managing Retail,

Piyush Kumar

Sinha & Dwarika

Prasad Uniyal

CO4

Recommended Books:

Text Book:

1. Brand Management, Principles and Practices, Kirti Dutta, Oxford University Press

2. Managing Retail, Piyush Kumar Sinha & Dwarika Prasad Uniyal

References:

1. Retailing Management: Text and Cases, Swapna Pradhan, McGrawHill.

2. The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Jean-Noël

Kapferer, Kogan.

CO-PO Mapping:

CO PO1 PO2 PO3 PO4 PO5 PO6 PO8

BBA_505_1 3 - 1 2 2

BBA_505_2 3 2 - 3 1

BBA_505_3 3 3 2 - 3

BBA_505_4 3 3 2 3 2




PO & PI Mapping:




1.1 Demonstrate competence in understanding

the fundamentals of Brand Management

1.1.1 Apply knowledge of the nature and

processes of branding and brand management.

1.1.2 Evaluate the scope of brand

management activity across the overall

organizational context and analyze how it

relates to other business areas.

PO 2: Students will be able to apply their conceptual understanding of marketing, finance and



2.1 Demonstrate an ability to identify factors

affecting the growth of brand

2.1.1 Categorize the key issues in managing a

brand portfolio and making strategic brand

decisions.

2.1.2 Illustrate and justify brand development

decisions.

PO 3 : Students will develop decision making skills with the help of analytical and critical

thinking ability.


3.1 Demonstrate the branding strategies for

effective use in marketing

3.1.1 Understand the Branding Concepts and

develop their marketing skills.

3.1.2 Develop various Branding Strategies

used for the business based on competition.

PO 6 : Communication skills will be enhanced in Synchronization with the functioning of the

business application


6.1 Demonstrate the brand commutation

process

6.1.1 Identify the best brand communication

Method and its impact among the customers.

6.1.2 Explain the Brand Equity and Evaluate

the performance of various Brands



PO 8: Students will develop the capability to demonstrate increased level of sensitivity

towards areas that require ethical and moral addressing during the course of business.


8.1 Demonstrate techniques required for

successfully establish Brand sustainability

brands and extensions.

8.1.1 Identify the roles of manager in

problem solving and promotion in their

profession.

8.1.2 Identify the social impact of branding,

co-branding, and re-branding on target groups

and society at large.

Submitted by : Dr. Dipak Saha

______________________________ ___________________________



______________________________ ______________________________




Course code BBA(HR) 503

Course title Human Resource Planning


3 0 1 0 4 5th

Pre-requisite (if any) Basic knowledge of Human Resource Management

Course Objectives:

1. To enable the students to understand the importance of Planning in the field of Human

Resource Management and to study techniques of HR-forecasting

2. To enable students to study the concept of Human Resource Information System, Job Analysis,

HR Audit , HR Accounting and also enable them to understand their importance

3. To enable students to understand the importance of Career Planning, Succession Planning and

their importance in organizational and personal life

4. To enable students to apply their knowledge of Human Resource Planning in the different fields

of Human Resource Management

Course Outcome:

CO 1: Students will be able to understand the fundamental concept of Human Resource Planning

and its importance in the practical world

CO 2: Students will be able to identify, define and solve Human Resource Planning related

problems with the concept of HRIS, HR Audit, HR Accounting and other areas

CO 3: Students will understand the contemporary issues and will get some wider exposure with

respect to Career Planning and Succession Planning

CO 4: Ensuring overall development of students by applying the knowledge of Human Resource

Planning in the different fields of Human Resource Management

Course content:


Syllabus

CO



Module 1

Basic Concept – Brief idea about Human

Resource Planning or HRP, Importance of HRP,

Objectives of HRP , Process of HRP,

Responsibility for HRP, Limitation of HRP, How

to do Effective HRP, Case Study

Forecasting – Concept of forecasting, Types of

forecasting, Techniques of forecasting - Trend

Analysis , Work Load Analysis, Markov Analysis

, Manpower Gap Analysis, Job Analysis ,

Manpower Inventory Analysis, Staffing Table,

Replacement Chart, Practical Problem Solving

Human Resource

Management Text

and Cases: V.S.P.

Rao, Excel Books

CO1

Module 2

Human Resource Information System –

Concept and Procedures, Case Study and

Preparation of HRIS for an organization

Job Analysis - Job Analysis - Concepts, Process,

Job Description, Job Specification, Limitations;

Job Evaluations – Concepts, Methods, Limitations,

Case Study

Measurement of Human Resource Planning-

HR Audit and HR Accounting.

Human Resource

Management Text

and Cases: V.S.P.

Rao, Excel Books.

CO2

Module 3

Career Planning – Concept of Career Planning,

Career Anchor, Career Path, Career Goal, Career

Development and Career counselling, Career

Stages, How do people choose career, Career

Planning vs human Resource Planning, Process of

Career Planning

Succession Planning – Concept of succession

planning, Replacement Chart

Human Resource

Management Text

and Cases: V.S.P.

Rao, Excel Books

CO3

Module 4

Application of HRP in Different Areas –

Recruitment, Redundancy, Training , Career Plan

Human Resource

Management Text

and Cases: V.S.P.

Rao, Excel Books

CO4

Recommended Books:

Text Book:

1. Human Resource Management Text and Cases: V.S.P. Rao, Excel Books.

2. Essentials of Human Resource Management: T.N.Chhabra & Monica S. Chhabra : Sun India’s

Publication.

References:

1. Essentials of HRM and Industrial Relations by P. Subba Rao: Himalaya Publication House.

2. Human Resource Management by Gary Dessler and Biju Varrkey: Pearson Publication.



3. The Manpower Planning Handbook by Bennison, M. & Casson, J.: McGraw Hill Publication

4. Planning Corporate Manpower by Bell, D. J.: Longman

CO-PO Mapping:


BBA(HR)503 CO1 3 2 2 2

BBA(HR)503 CO2 3 3 3 2

BBA(HR)503 CO3 3 3 2 2

BBA(HR)503 CO4 3 3 3 2


PO & PI Mapping:

PO 2 : Students will be able to apply their conceptual understanding of marketing, finance and

human resources in the real world



that requires problem solving


solving methods

2.1.2 Understanding a problem or issue belong

to which of the specialized areas Finance, HR or

marketing.

2.2 Demonstrate an ability to assess the


impact on the business

2.2.1 To be able to identify the different

factors that influence the business


thinking ability.



aspects

that can get influenced by the decision taken

within the business.


after proper assessment






given managerial problems.

3.2.1 Reaching to a solution and evaluating

it after observing the changes (Case study

method can be implemented).

PO 6 : Students will be able to integrate functional areas of management for planning,



6.1 Demonstration of the ability to identify gaps 6.1.1. Continuation of Professional development



in a business strategy, and to be able to close

these gaps.

and observation skills.

6.1.2. Using rational approach towards an

issue.

6.2 Demonstrate the identification of changing

trends in a business and operation of the

functional areas accordingly.

6.2.1. Ability to study the changes in

preferences of customers.

6.2.2. Study in the changes in political &

technological environment.

PO 7: Students will develop deployable skills parallel to the chosen functional/specialized area.



nature of a problem appearing during the course

of business.


problem

7.1.2 deciding the overall nature of the problem

and its minor details.



7.2.1. Ability to implement the required

knowhow as when necessity arises.

Submitted by : Dr. Saikat Chakrabarti & Prof. Lavanya Deepika Tigga



_____________________________ ______________________________




Course code BBA(HR)504

Course title Human Resource Development


3 0 1 0 4 5.


Course Objectives:

1. To enable students to study and understand the basic concept of Human Resource Development

and Training

2. To enable students to understand the practical applications of training in terms of preparing

Training Budget and Evaluating Training Programme.

3. To enable students to understand the concept and different techniques of Management

Development Programme (MDP)

4. To enable students to understand the different concept of specialized training and their application

Course Outcome:

CO 1: Students will be able to understand the fundamental concept of Human Resource

Development and Training and their importance in the practical world

CO2. Students will be able to identify, define and solve real-life problems like Preparation of

training Budget and Evaluation of Training Programme

CO3: Students will be able to identify the differences between general training programmes and

MDPs and will also be able to apply different techniques of MDPs as the case may be

CO4. Students will understand the contemporary issues and will get some wider exposure with

respect to the global perspective and ensuring overall development of students

Course content:

Modules Topic Text Book as

per Syllabus

CO

Module 1

Module -1: Basic Concept of Human Resource

Development : Meaning, Scope , Importance and

Purpose of HRD

Module-2 : Concept of Training - Introduction,

Human Resource

Management

Text and Cases:

V.S.P. Rao,

CO1



concept of training , objectives of training, need of

training , concept of development , difference between

training and development, case study

Module –3: Types of Training - Induction training,

supervisory training , apprenticeship training,

managerial training, workers’ education programme ,

practical application

Module – 4: Method of Training – On-the-job training

and off-the-job training, difference between On-the-job

training and off-the-job training, some important

training methods - Lecture Method,

case study method, role-playing method, management

games, practical assignment methods, brainstorming.

Excel Books

Module 2

Training Evaluation Methods: The Kirkptrick Four-

Level Approach, Kaufman’s Five Levels of Evaluation

of Training Impact, The CIRO Approach to Evaluate

Training Impact, and The Philip’s Five Level ROI

Framework to Evaluate Training.

Training Budget and Training Calendar– Concept,

Practical - preparation of training budget and training

calendar, Selection of key resource persons for a

training.

Human Resource

Management

Text and Cases:

V.S.P. Rao,

Excel Books

CO2

Module 3

Management Development Programme – Concept of

MDP, Objectives, Steps of MDP, Case Study

MDP Techniques: Job rotation, assistant to position,

project on board, classroom, hands-on, MDP audit ,

Practical Session on preparation of a questionnaire to

identify the MDP needs of an organization

Human Resource

Management

Text and Cases:

V.S.P. Rao,

Excel Books

CO3

Module 4

Specialized Training: E-learning, HRIS, CBT, OBEL,

Managerial Grid Training, Sensitivity Training,

Practical: Designing an OBEL for the executives of an

organization

Emerging Areas: Green HRM, Work-life-balance,

competency mapping, multi skilling, and knowledge

employee, learning organization.

Career Development : Concept of Career

Development, Individual Career Development and

Organizational Career Development, Career

Management

Human Resource

Management

Text and Cases:

V.S.P. Rao,

Excel Books

CO4

Recommended Books:

Text Book:

1. Human Resource Management Text and Cases: V.S.P. Rao, Excel Books

2. Essentials of Human Resource Management by T.N. Chhabra , Monica S. Chhabra : Sun India

Publication



References:

1. Essentials of HRM and Industrial Relations by P. Subba Rao: Himalaya Publication House

2. Human Resource Management by Gary Dessler and Biju Varrkey: Pearson Publication

3. Personnel Management Text & Cases by C.B. Memoria and S.V. Gankar : Himalaya Publication House

CO-PO Mapping:


BBA(HR)504 CO1 3 2 2 3

BBA(HR)504 CO2 3 3 3 2

BBA(HR)504 CO3 3 3 2 3

BBA(HR)504 CO4 3 3 2 3


PO & PI Mapping:

PO 2 : Students will be able to apply their conceptual understanding of marketing, finance and human

resources in the real world

Competency Indicators 2.1. Demonstrate an ability to identify an area

that requires problem solving 2.1.1 Ability to contribute towards problem

solving methods

2.1.2 Understanding a problem or issue belong to

which of the specialized areas Finance, HR or

marketing

2.2 Demonstrate an ability to assess the business

environment and understand their impact on the

business



PO3: Students will develop decision making skills with the help of analytical and critical thinking

ability.

Competency Indicators 3.1 To be able to demonstrate the different aspects








3.2 To be able to demonstrate the optimal solution

or close to an optimal solution to a given

managerial problems



method can be implemented

PO 6 : Students will be able to integrate functional areas of management for planning, implementation

and control of business decisions.

Competency Indicators 6.1 Demonstration of the ability to identify gaps

in a business strategy, and to be able to close these

gaps.

6.1.1. Continuation of Professional development



issue.

6.2 Demonstrate the identification of changing 6.2.1. Ability to study the changes in preferences





of customers.



PO 7: Students will develop deployable skills parallel to the chosen functional/specialized area.

Competency Indicators 7.1 Demonstrating the ability to identify the


of business.


problem



7.2 Demonstrating the ability to apply the learned


7.2.1. Ability to implement the required knowhow

as when necessity arises.


Received by: Dr. Rabin Mazumder

__________________________ ______________________________


Course code BBA(HR) 505

Course title Employee Compensation and Administration


3 0 1 0 4 5


Course Objectives:

1. To enable the students to understand the importance of Employee compensation in the field of

Human Resource Management and to study the process and techniques of Job evaluation

2. To enable students to study the concept of pay rates, pay structures, choices in designing

compensation system and also enable them to understand their importance

3. To enable students to understand the importance of Wage policies, fixation and regulation of

wages and their importance in organizational and personal life

4. To enable students to apply their knowledge of Employee Compensation, incentives and fringe

benefits in the different fields of Human Resource Management



Course Outcome:

CO 1: Students will be able to understand the fundamental concept of Job evaluation and its

importance in Employee compensation and administration and practical world

CO 2: Students will be able to identify, define and solve Employee compensation related problems

with the concept of Pay rates, Pay structures, choices in designing compensation system and other

areas

CO 3: Students will understand the contemporary issues and will get some wider exposure with

respect to fixation and regulation of wages and wage policies.

CO 4: Ensuring overall development of students by applying the knowledge of Compensation,

incentives, fringe benefits in the different fields of Human Resource Management

Course content:

Modules Topic Text Book as per Syllabus CO

Module 1

Concept of Job Evaluation, Process of Job

evaluation, Job evaluation methods, Case

Study.

Human Resource

Management Text and

Cases: V.S.P. Rao, Excel

Books

CO1

Module 2

Introduction to Compensation Administration,

Determining Pay rates, Components of pay

structure in India, factors influencing

compensation levels, choices in designing a

compensation system, Managerial

compensation, Case Study.

Human Resource

Management Text and


Books

CO2

Module 3

Wage and Salary Administration, Wage policy

in India, Fixation and regulation of wages,

wage differentials, Methods of wage payment.

Human Resource

Management Text and


Books

CO3

Module 4

Incentive plans, Individual Incentives, Team

based incentive plans, Organization Wide

incentive plans, and incentive schemes for

indirect workers, Fringe Benefits.

Human Resource

Management Text and


Books

CO4

Recommended Books:

Text Book:


References:

1. Compensation Management by Dipak Kumar Bhattacharyya

2. Compensation Management, Text and Cases, Excel Books by Tapomoy Deb

CO-PO Mapping:


BBA(HR)505 CO1 3 2 2 2

BBA(HR)505 CO2 3 3 3 2

BBA(HR)505 CO3 3 3 2 2

BBA(HR)505 CO4 3 3 3 2




PO & PI Mapping:


human






solving methods



marketing







thinking ability



aspects










given managerial problems







6.1 Demonstration of the ability to identify gaps


these gaps.




issue.








PO 7 : Students will develop deployable skills parallel to the chosen functional/specialized area.




of business.


problem









Submitted by : Prof. Lavanya Deepika Tigga Prof. Dr. Saikat Chakrabarti

______________________________



______________________________ ______________________________


Course Code BBA(FM) 503

Course Title Direct Taxation

Contents

Fundamentals of Direct Taxation.

Scheme and Credits L T P S Credits Semester

4 0 0 0 4 V

Pre-requisite (if any) Basic knowledge of Commerce

Course Objectives:

1. To make the students understand the basic concepts, definitions and terms related to direct

taxation.

2. To make the students understand the concept of residential status thus making them

understands the scope of total income for an assessee with different kinds of residential status.



3. To make students understand the various heads under which income can be earned in India. To

make students understand the procedure for computation of income under various heads

namely income from salaries, house property, business/ profession, capital gains and income

from other sources.

4. To make the students determine the net total taxable income of an assessee after reducing the

deductions from the gross total income earned from all or any of the five heads of income and

also to compute tax based on slab rates.

Course Outcome:

CO 1: Students will be able to demonstrate progressive learning of various tax issues and tax forms

related to individuals.

CO 2: Students will demonstrate progressive learning in the elements of managerial decision making,

including planning, directing and controlling activities in a business environment.

CO 3: Students will learn relevant managerial accounting career skills, applying both quantitative and

qualitative knowledge to their future careers in business.

CO 4: Students will demonstrate progressive affective domain development of values, including but

not limited to receiving and responding to: the role of accounting in society, business ethics,

environmental and global societal sustainability, and/or career opportunities. In advanced

accounting courses beyond the introductory level, affective development will also progress to

the valuing and organization levels.

Course Content:

Modules Topics Text Book as per

Syllabus

CO

Basic Concepts

and Definitions

under IT Act

a. Assesse, Previous year,

Assessment year, Person,

Income, Sources of income,

Heads of income, Gross total

income, Total income,

Maximum marginal rate of tax,

Tax Evasion, Tax avoidance,

Tax planning.

b. Residential Status and

Incidence of Tax of Individual.

c. Agricultural Income - Concept.

• Singhania V.K., and

Singhania K, Direct

Tax Law and

Practice, Taxmann.

• Sengupta, C.H.,

Direct & Indirect

Taxes, Dey Book

Concern.

CO1

a. Income from Salaries. • Ahuja and Gupta,

Direct Taxes Law

CO3



Heads of Income

and Provisions

governing Heads

of Income

b. Income from House Property.

c. Profits and Gains of Business

and Profession - Concept.

d. Capital Gains - Meaning and

types of capital assets, basic

concept of transfer, cost of

acquisition, cost of

improvement and indexation,

computation of STCG and

LTCG.

e. Income from Other Sources -

Concept.

and Practice,

Bharat.

• Singhnia V.K. and

Singhania K, Direct

Tax Law and

Practice, Taxmann.

• Sengupta, C.H.,

Direct & Indirect

Taxes, Dey Book

Concern.

Deductions from

Gross Total

Income

Deductions from Gross Total

Income - Basic concepts,

deductions u/s 80C, 80CCC,

80D, 80DD, 80E, 80G, 80TTA,

80U.


Singhania K, Direct

Tax Law and

Practice, Taxmann.

• Sengupta, C.H.,

Direct & Indirect

Taxes, Dey Book

Concern.

CO2

Basis of charge

excluding deemed

dividend

a. Set off and Carry Forward of

Losses, Mode of set off and

carry forward, inter source and

inter head set off.

b. Computation of GTI.


Singhania K, Direct

Tax Law and

Practice, Taxmann.

• Sengupta, C.H.,

Direct & Indirect

Taxes, Dey Book

Concern.

CO4

Recommended Books:

Text Book:

1. Singhania V.K., and Singhania K, Direct Tax Law and Practice, Taxmann.

2. Sengupta, C.H., Direct & Indirect Taxes, Dey Book Concern.

References:

1. Ahuja and Gupta, Direct Taxes Law and Practice, Bharat.

2. Lal and Vashist, Direct Taxes, Pearson.



CO-PO Mapping


BBA(FM) 503 - CO1 3 3 2 2

BBA(FM) 503 - CO2 3 2 3 3

BBA(FM) 503 - CO3 3 2 3 3

BBA(FM) 503 - CO4 2 3 3 3


PO & PI Mapping:

PO 2: Identification of the Nature of a Problem Area






business.


solving methods,

2.1.2 Understanding a problem or issue belongs to

which of the specialized areas- Finance, HR or

marketing.


that influences the business.

PO3: Decision Making Skills







given managerial problem






PO 6: Integration of Functions




6.1 Demonstration of the ability to identify

gaps in a business strategy, and to be able to

close these gaps.






6.1.2. Using rational approach towards an issue.

6.2.1. Ability to study the changes in preferences

of customers and







of business.




problem,

7.1.2 Deciding the overall nature of the problem




Submitted by: Prof. Arkaprava Chakrabarty

______________________________ ______________________________


Prof. Ajanta Ghosh

______________________________ ______________________________



_____________________________ _____________________________





Course Title Financial Management

Contents

Fundamentals or basic concepts of Financial Management.


4 0 0 0 4 V

Pre-requisite (if any) Basic knowledge of Financial Management

Course Objective:

1. To provide an

in-depth view of the process in financial management of the firm.

2. To develop

knowledge on the allocation, management and funding of financial resources.

3. To improve

students’ understanding of the time value of money concept and the role of a financial

manager in the current competitive business scenario.

4. To enhance

student’s ability in dealing short-term dealing with day-to-day working capital decision; and

also longer-term dealing, which involves major capital investment decisions and raising

long-term finance.

Course Outcome:

CO 1: Students will be able to demonstrate progressive learning of various tools used to analyse the

financial position of a firm.

CO 2: Students will demonstrate progressive learning in the elements of managerial decision making,

including planning, directing and controlling activities in a business environment.

CO 3: Students will learn relevant managerial accounting career skills and will be able to apply both

quantitative and qualitative knowledge to appraise practical situations.

CO 4: Students will demonstrate progressive affective domain development of values, appraise short

term and long term decisions regarding major capital investments and raising finances in the



most optimum manner in real life scenarios.An overall idea of these concepts will enable the

students to operate efficiently in a practical world which will help them in becoming financial

analysts of the future.

Course Content:


Syllabus

CO

Meaning and

Scope of

Financial

Management

&

Capital

Budgeting

a. P

rofit vs. wealth maximization;

financial functions – investment,

financing, and dividend decisions.

b. T

ime value of money;

Compounding and Discounting

techniques, concept of Annuity

and Perpetuity, Payback period ,

Accounting rate of return, net

present value, Internal rate of

return. Profitability Index.

• Khan M.Y. and

Jain P.K.:

Financial

Management -

Text and

Problems, TMH.

CO

1

Cost of

Capital

&

Working

Capital

Management

a. Significance of cost of capital;

Calculating cost of debt;

Preference shares, equity capital,

and retained earnings; Combined

(weighted) cost of capital.

b. Nature of working capital,

Significance of working capital,

Operating cycle and determinants

of working capital requirements.

• Khan M.Y. and

Jain P.K.:

Financial

Management -

Text and

Problems, TMH.

• Kar S and Bagchi

N; Financial

Management –

Dey Book

Concern.

CO

4

Leverage

a. Operating and Financial Leverage,

Effects on Profit, Indifference

Point Analysis, EBIT-EPS

Analysis.

• Khan M.Y. and

Jain P.K.:

Financial

Management -

Text and

Problems, TMH.

CO

3

Capital Structure a. Designing optimum capital

structure; Different theories. (NI,

• Kar S and Bagchi

N; Financial

CO2



Decision

&

Concept of

Dividend Factors

NOI &MM).

b. Determinants of dividend, Walter,

Gordons, MM.

Management –

Dey Book

Concern.

Recommended Books:

• Khan M.Y. and Jain P.K.: Financial Management - Text and Problems, TMH.

• Prasanna Chandra: Financial Management - Theory and Practice, TMH.

References:

• Pandey I.M.: Financial Management, Vikas Publishing House.

• Saha, Tapas Ranjan: Basic Financial Management, World Press.

• Kar S and Bagchi N; Financial Management – Dey Book Concern.

CO & PO Mapping:


BBA(FM)

504 - CO1

3 2 2 3

BBA(FM)

504 – CO2

2 3 2 2

BBA(FM)

504 – CO3

2 3 2 2

BBA(FM)

504 – CO4

2 2 3 2


PO & PI Mapping:



2.1. Demonstrate an ability to identify an area 2.1.1 Ability to contribute towards problem







solving methods,

2.1.2 understanding a problem or issue belong

to which of the specialized areas- Finance, HR

or marketing.


that influence the business.




aspects that can get influenced by the

decision taken within the business.





decision after proper assessment.

3.1.2 Follow up the changes that are

occurring due to the implementation.

(situation analysis methods can be of use)



method can be implemented).





close these gaps.

6.2 Demonstrate the identification of

changing trends in a business and operation

of the functional areas accordingly.

6.1.1. Continuation of Professional

development and observation skills,


issue.


preferences of customers and







course of business.




problem,







PO 8: Moral Sensitivity


To Demonstrate the ability to identify that


8.2 Demonstration of the ability to solve the

moral dilemma.

8.1.1. The ability to identify the confusion or

the dilemma that is in existence

8.2.1. Ability to select the best path that will

serve to a bigger interest of the stakeholders and

the society


______________________________ ______________________________


Prof. Ajanta Ghosh

_____________________________ ______________________________



______________________________ ______________________________



Course Title Financial Institutions and Markets

Contents

Fundamentals or basic concepts of Indian Financial Systems and

Financial Market Operations.




4 0 0 0 4 V

Pre-requisite (if any) Basic knowledge of Financial Markets.

Course Objective:

1. To interpret a variety of financial systems, how they operate, who uses them and their role in

economies, including financial and economic parameters and evaluate the historical development

of regulations and supervision of financial markets for both bank based and market based systems;

2. To assess and test the theoretical concepts underlying money and capital markets;

3. To assess information related to financial issues in a global context with an emphasizes on

the advantages and complexity of being international;

4. In the context of financial markets, integrate ethical and sustainable reasoning in analyses,

evaluations and decisions

Course Outcome:

CO 1: Students will be able to demonstrate progressive learning of various financial system,who

operates them and their role in economies of a country

CO 2: Students will demonstrate progressive learning in the elements of money market and capital

market and learn practical means of raising funds from the same.

CO 3: Students will learn relevant managerial skills to effectively operate in the financial markets

CO 4: Students will demonstrate progressive affective domain development of values, sustainable

reasoning and will develop a fair idea about the financial instruments, markets and services.

Modules Serial of Modules Text Book as per Syllabus CO

Financial

System and Its

Components

a. Meaning, Significance and Role of the

Financial System; Components of the

Financial System; The structure of

Indian Financial System.

• Khan, M. Y., Indian

Financial System-Theory

and Practice, TMH.

CO1

Financial

Markets

c. Money Market: Functions and

Instruments; Role of Central Bank;

Indian Money Market: An Overview,

Call Money Market, Treasury Bills



and Practice, TMH.

• Nayak and Sana, Indian

CO2



Market, Commercial Paper (CP)

Market, Certificate of Deposit (CD)

Market; Concepts- Repo, Reverse

Repo.

d. Capital Market: Functions and

Instruments; Primary and Secondary

Markets- Functions and inter-

relationship, Methods of New Issues;

Indian debt market and equity market;

Market Intermediaries- Brokers, Sub-

Brokers; Role of Stock Exchanges in

India.

Financial System, Rabindra

Library.

Financial

Institutions

a. Commercial banking: Functions of

Commercial Banks, Credit creation

by commercial banks and its

limitations; Reserve bank of India:

Functions, Credit Control and

Monetary Policy; Development of

Financial Institutions in India

(NABARD, EXIM, IDBI, SIDBI,

RRB, LIC) Mutual Funds: Concept of

Mutual Fund Non-Banking Financial

Companies (NBFCs): Concept.



and Practice, TMH.



Library.

CO3

Financial Services c. Merchant Banks: Functions and Role,

SEBI Regulations; Credit Rating:

Objectives and Limitations, SEBI

Regulations; Credit Rating

Institutions and their functions.



Library.

CO4

Recommended Books:

• Nayak and Sana, Indian Financial System, Rabindra Library.

• Basu, A, Mazumdar, D, Datta S., Indian Financial System, ABS

References:

• Khan, M. Y., Indian Financial System-Theory and Practice, TMH.

• Majumder S., Indian Financial System.

CO & PO Mapping:


BBA(FM) 505 - CO1 3 2 2 2

BBA(FM) 505 – CO2 3 2 3 2

BBA(FM) 505 – CO3 3 3 2 3

BBA(FM) 505 – CO4 2 2 3 2



PO & PI Mapping:







business.


solving methods,

2.1.2 understanding a problem or issue belong to


marketing.










given managerial problem










close these gaps.








of customers and









of business.




problem,






______________________________ ______________________________


Prof. Ajanta Ghosh

______________________________ ______________________________


Received by:

______________________________ _____________________________




Course code MOOCs(BBA) 521

Course title Business Analytics - V


1 0 1 0 2 V

Pre-requisite (if any) Basic knowledge of statistics

Course Objectives:

1. To enable the students to identify which statistical test they need to perform for categorical

variables in SPSS

2. To enable the students to identify which statistical test they need to perform when the variables

are categorical and continuous in SPSS

3. To enable the students to perform correlation test in SPSS

4. To enable the students to perform regression test in SPSS

Course Outcome:

CO 1: Students will be able to recall and use SPSS to perform analysis between categorical

variables.

CO 2: Students will be able to recall and use SPSS to perform analysis between categorical and

continuous variables.

CO 3: Students will be able to recall and use SPSS to perform analysis between continuous

variables using correlation.

CO 4: Students will be able to recall and use SPSS to perform analysis between continuous

variables using regression.

Course content:


Syllabus

CO

Module 1: Analyzing

Data between

categorical variables

Analyzing data using Crosstabs,

Running Chi-square test

Keith McCormick,

Jesus Salcedo, SPSS for

dummies, Wiley

CO1

Module 2: Analyzing

Data between

Working with Compare means

dialog box, running Independent-

samples t-test, running summary

Keith McCormick,


CO2



categorical and

continuous variables

independent-sample t-test dummies, Wiley

Module 3: Analyzing

Data between


Viewing relationships between

variables, running the bivariate

procedure

Keith McCormick,


dummies, Wiley

CO3

Module 4: Analyzing

Data between


Running the linear regression

procedure, making predictions.

Keith McCormick,


dummies, Wiley

CO4

Recommended Books:

Text Book:

1. Keith McCormick, Jesus Salcedo, SPSS for dummies, Wiley

References:

CO-PO Mapping:


MOOCs(BBA)521 CO1 2 2 2 3





PO & PI Mapping:

PO 1 : Students will develop the capability to assess alternate managerial choices and come up




Construction Model & Decision-Making

Model





business.



1.2.1 Ability to weigh the pros and cons of

each of the alternatives or options available to

a functional area of a business.


thinking ability






decision after proper assessment












PO 4: Communication skills will be enhanced in Synchronization with the functioning of the

business analytics algorithms.


4.1 To Demonstrate the ability to make

effective business communication.

4.1.1. Ability to choose appropriate words

when making verbal communication,

4.1.2. To be able to select proper language

and words when making written

communication.

4.2 To Demonstrate the ability to pursue

stakeholders and enhancing the convincing

skills.

4.2.1. Ability to present oneself groomed

properly and uses formal gestures with

appropriate body language.

PO 7: Students will develop deployable skills parallel to the chosen functional/specialized

area.




course of business.


problem


problem and its minor details.





Submitted by : Prof. Lavanya Deepika Tigga

______________________________ ______________________________


Received by :

________Dr. Rabin Mazumder____ ______________________________




Semester-VI

Course code BBA 601

Course Title Business Research Methods


3 0 0 3 6th

Pre-requisite (if any) Descriptive statistics & probability

Course Objectives:

1. To familiarize students with basic of research and the research process.

2. To help students in conducting research work and making research reports.

3. To identify various sources of information for literature review and data collection.

4. To write a research report and thesis & research proposal

Course Outcome:

CO 1: Ability to understand root notion and significance of Research

CO 2: Ability to learn and prepare data for research

CO 3: Ability to analyse and conduct hypothesis tests

CO 4: Ability to interpret results and present report.

Course content:

Modules Serial of Modules Text Book as per Syllabus CO

Module 1 Introduction to Business

research

Research process

Research Design

1. Research Methodology: Methods

And Techniques – C.R.Kothari, New

Age International Publishers

CO1

Module 2 Measurement & Scaling

Questionnaire design

Collection of data

Data analysis




2. Statistical Methods – N.G.Das

(Vol I & II), Tata MacGraw-Hill.

CO2

Module 3 Sampling design

Methods of estimation

Testing of Hypothesis




2. Statistical Methods – N.G.Das

CO3



(Vol I & II), Tata MacGraw-Hill.

Module 4 Data Interpretation

Importance of interpretation

Report writing




CO4

Recommended Books:

Text Book:

1. Research Methodology: Methods and Techniques – C.R.Kothari, New Age International

Publishers

References:

1. Statistical Methods – N.G.Das (Vol I & II), Tata MacGraw-Hill.

CO-PO Mapping:

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

COBBA301.1 2 3 3 3

COBBA301.2 2 3 3 3

COBBA301.3 2 3 3 3

COBBA301.4 2 3 3 3

PO & PI Mapping:

PO1: Assessment of Choices


1.1. Demonstrate competencies in Business

Construction Model & Decision- Making Model

1.1.1. Ability to take up analytical approach for

problem solving

1.1.2. Ability to take into consideration minute

details and factors that influences a business.










PO6: Integration of Functions




these gaps.


development and observation skills,








preferences of customers and

PO7: Deployable Skill set


7.2. Demonstrating the ability to apply the




Submitted by :

______________________________ ______________________________


Received by :

______________________________ ______________________________



Course title Advertising & Sales Promotion


4 0 0 4 VI

Pre-requisite (if any) Fundamental Knowledge of Marketing

Course Objectives:

1. To introduce students to the communication concepts and concepts of advertising as a part of

promotion mix tools with a view to enabling them to plan, create and implement good

advertising

2. To explore, judge and evaluate the creative aspects of advertising in general and advertising

appeal, advertising campaign & advertising media in particular in their role in advertisement

3. To conceptualize the roles being played by the advertising agencies and to evaluate the impact

of advertising

4. To introduce students to the concepts of sales promotion, theories, strategies, methods tools

with a view to enabling them to frame effective sales promotion programs


CO1: Students would be proficient and knowledgeable about the various concepts of

communication & advertising and its relation to Integrated Marketing Communication in a

holistic manner

CO2: Students would be equipped with knowledge of various models and frameworks to

understand advertising campaign and advertising media



CO3: Students would be able to analyze the role of advertising agencies in designing

advertisement and would be able to explore the various social, economic & legal aspects of

advertising with special reference to India

CO4: Students would be able to develop & apply the knowledge of and skill in developing &

evaluating effective sales promotion programs

Course content:

Modules Topics Text Book as

per Syllabus CO

Communi

cation &

Advertising

Communication:

• Concepts, Nature, Features, Objectives,

Importance of communication

• Types of Communication, Advantages &

Disadvantages

• Communication Process – Concepts, Elements

of the Communication Process,

• Application of the Communication process in

Marketing, Steps to develop effective

Marketing Communication

• Communication process models

• Concept of Integrated Marketing

Communication

Advertising as Communication Mix Element:

• Nature, scope & purpose of Advertising

• Functions and types of advertising

• Difference with Sales Promotion

• Role of advertising in Indian economic and

social development

• Economic and Social Implications of

Advertising

• Advertising process – an overview;

• DAGMAR approach

• Advertising budget, establishment and

allocation, budgeting approaches.

Advertising and

Sales

Promotion, by

Kazmi and

Batra, Excel

Books

CO1

Creative

Aspects of

Advertising

& Media

Creative Aspects of Advertising:

• Advertising appeals – concepts, types & roles

• Advertisement copy, Its components and types,

Copy writing, headlines, illustration, message;

Preparing an effective advertising Copy

• Advertising Campaign – concepts, types &

planning, illustrations

Advertising and

Sales

Promotion, by

Kazmi and

Batra, Excel

Books

CO2



• The importance of creativity in advertising

Advertising Media:

• Types of media; Characteristics, merits &

Demerits of different types of media

• Media planning and scheduling

• Selection of Media Category. Their reach,

frequency & impact, Cost and other factors

influencing the choice of Media.

• Role of media

• Digital Media & Advertising

Advertising

Strategy &

Impact of

Advertising

Advertising Agency:

• Concept, Types, Roles, Functions,

Organization and Importance

• Relationship with clients, advertising

department;

• Selection Of Advertising Agency

Impact of Advertising

• Measuring advertising effectiveness –

Evaluation & Methods

• Legal and ethical aspects of advertising

• Regulation of advertising in India, ASCI

Advertising and

Sales

Promotion, by

Kazmi and

Batra, Excel

Books

CO3

Sales

Promotion

Sales Promotion:

• Meaning, nature, and functions;

• Importance of sales promotion & its role in

marketing

• Limitation of sales promotion;

• Forms of sales promotion: Consumer oriented,

Trade oriented & Sales force oriented sales

promotion

• Sales Promotion Schemes:

• Developing & evaluating sales promotion

programs,

• Integration of Sales Promotion with advertising

Advertising and

Sales

Promotion, by

Kazmi and

Batra, Excel

Books

CO4

Recommended Text Books:

Text Book:

1. Advertising and Sales Promotion, by Kazmi and Batra, Excel Books

References:

1. Advertising Management, by Batra, Myers and Aaker, 5th Edition, PHI

2. Advertising: Principles and Practice, by Wells, Burnett and Moriarty, Pearson



3. Advertising Management: Concepts and Cases by Manendra Mohan, TMH Education

4. Advertising & Promotion- An Integrated Marketing Communications Perspective, George

Belch, Michael Belch & Keyoor Purani, TATA McGraw Hill

CO-PO Mapping:


COBBA(MM)603.1 3 3 2 3 3 1 3 1

COBBA(MM)603.2 3 3 2 1 3 2 3 1

COBBA(MM)603.3 3 3 2 1 2 3 3 3

COBBA(MM)603.4 3 3 2 3 2 3 3 1


PO & PI Mapping:

PO 1: Assessment of Choices

Students will develop the capability to assess alternate managerial choices and come up





Communication & Advertising

1.1.1 Identify the knowledge & skills required

for a managerial career by learning the

fundamentals and concepts of Communication &

Advertising

1.1.2 Apply their basic concepts of

Communication & Advertising for a variety of

organizations.


PO 2: Identification of the nature of a problem area

Students will be able to apply their conceptual understanding of marketing, finance and


2.1 Demonstrate various consumer

research based advertising techniques

and skills applicable for business


current techniques and skills necessary for

advertising professional to practice in an

organization.

2.1.2 Apply by learning the Advertisement based

concept, theories and their implications towards

growth of business.

PO 3: Decision Making Skills

Students will develop decision making skills with the help of analytical and critical

thinking ability


3.1 To be able to demonstrate the


by the decision taken within the


after proper assessment & evaluation of

advertising strategies,



advertising field.


due to the implementation of advertising plans &

programs

PO4: Communication Skills

Communication skills will be enhanced in synchronization with the functioning of the

business analytics algorithms.


4.1. To Demonstrate the ability to make

effective business communication.

4.1.1. Ability to choose appropriate words when

making verbal communication,

4.1.2. To be able to select proper language and

words when making written communication.

PO5: Team Work

Students will develop the capability of functioning efficiently within the teams


5.1. To understand Group Formation

and Group Cohesiveness in advertising

planning

5.1.1. Ability to understand the objective of the

group and deciding a common goal while

planning & developing advertisement.

5.2. To be able to demonstrate the

importance of adjustment and the

importance of concentrating other

group members’ opinion.

5.2.1. The ability to apply the behavioral science

when functioning within the group to develop

advertisement and sales promotion schemes .


Students will be able to integrate functional areas of management for planning,



6.1 Demonstrate concept and skills of

holistic view of Integrated Marketing

Communication

6.1.1 Identify the concept of Integrated

Marketing Communication to make better

market related decisions and to make decisions

in expected business intricacies.

PO 7: Deployable Skill Set



7.1 Demonstrate how to identify

problems or shortcomings in preparing

advertising plan and media plan

7.1.1 Identify the advertisement process and

media planning process and its impact on

business.

7.2 Demonstrating the ability to apply

the learned skill set as and when

required to solve promotional problems


advertisement


Students will develop the capability to demonstrate increased level of sensitivity towards





8.1. To Demonstrate the ability to

identify that there is a moral dilemma.

8.1.1. The ability to identify the confusion or the

dilemma that is in existence in advertising field.

8.2. Demonstration of the ability to

solve the moral dilemma.



the society by demonstrating ethical advertising.

Submitted by: Dibyendu Chattaraj

______________________________ _______________________________


Received by :

______________________________ ____________________________



Course title SERVICES MARKETING

Contents

Marketing of Service Product


3 1 0 4 IV

Pre-requisite (if any) Basic knowledge of Marketing Management



Course Objective :

1. To enable the students to understand the fundamental concepts of service product

marketing.

2. To understand the process of designing a service.

3. To make strategic relevance of the service marketing mix.

4. To able to analyze the quality aspect of a service delivery.

Course Outcome:

1. Can able to understand the impact of service marketing decisions.

2. Can select appropriate decision making tool and apply it in a given situation to

lead teams.

3. Can leverage use of tools for the service strategic design process

4. Can apply strategies for service product development.

Course Content:


Syllabus

CO

Fundamen

tals of

Services

Introduction, Need and scope of service

marketing, Reasons for growth of

services, Contribution to economy,

Different types of service sectors –

traditional and new, Trends in service

sector, Definition, Characteristics of

services, Tangibility continuum,

Marketing mix for services - product,

price, place, promotion, physical

evidence, people & process

1. Apte Govind, Services

Marketing, Oxford

2. Verma, H.V. : Services

marketing, Pearson

CO

1

Consumer

bahaviour

& strategic

planning

Service Experience- moments of truth,

customer needs, expectations,

perceptions, zone of tolerance,

customer satisfaction, understanding

the differences among customers,

Understanding the customer and

competition, Positioning of services,

Service triangle concept, Creating

service product, Customer value

hierarchy, Flower of service, Service

1. Haksever, C., Render, B.,

Russel, R., Murdick, R.:

Service Management and

Operations; Pearson

2. Gronroos, C.: Services

management and

marketing; Wiley

CO

2



product mix, Branding service products

Designing,

Managing

Services

Foundations of pricing, How service

prices are different, Approaches to

pricing, Designing service delivery

system, Service blue Printing,

Strategies for matching capacity &

demand, Physical evidence,

Servicescapes- types and role, customer

response to environment, Critical

importance of service employees,

Problems and difficulties of boundary-

spanning roles.

1. 1. Lovelock, C., Wirtz, J. &

Chatterjee, J.: Services

Marketing; Pearson

Education

2. 2. Rao, K.R.M.: Services

Marketing, Pearson

Education Srinivasan R.:

Services Marketing; PHI

3.

CO

3

Service

Quality

Service quality, Integrated Gap model -

to identify and correct quality

problems, Measuring and improving

service quality, Strategies for

delivering service quality through

people, Service leadership and culture.

Nature and characteristics of financial,

hospitality, health-care, educational &

professional, logistics, entertainment

services and their respective marketing

mix analysis.

1. Zeithaml,V.A., Bitner, M

J, Grembler, D.D. & Pandit,

A.: Service Marketing;,

TMH

CO4

Reccomended Books:

1. Apte Govind, Services Marketing, Oxford

2. Verma, H.V. : Services marketing, Pearson.

3. Haksever, C., Render, B., Russel, R., Murdick, R.: Service Management and Operations;

Pearson

4. Gronroos, C.: Services management and marketing; Wiley

5. Lovelock, C., Wirtz, J. & Chatterjee, J.: Services Marketing; Pearson Education

6. Rao, K.R.M.: Services Marketing, Pearson Education Srinivasan R.: Services Marketing;

PHI

7. Zeithaml,V.A., Bitner, M J, Grembler, D.D. & Pandit, A.: Service Marketing;, TMH.

CO-PO Mapping:




BBA 604.1 3

2 3 3

BBA 604.2 3 3

2 3

BBA 604.3 3 3 3 3

BBA 604.4

3 3 3 3


PO & PI Mapping:


PO1: Assessment of Choices

1.1. Demonstrate competencies in

Business Construction Model &

Decision- Making Model

1.2. Demonstrate competencies in

evaluation of each of the

alternatives

1.1.1. Ability to take up analytical approach for

problem solving,

1.1.2. Ability to take into consideration minute

details and factors that influences a

business.

1.1.3. Ability to weigh the pros and cons of each

of the alternatives or options available to a

functional area of a business.





by the decision taken within the business.


optimal solution or close to an optimal

solution to a given managerial problem.

3.1.1. Capability of implementation of a decision

after proper assessment.

3.1.2. Follow up the changes that are occurring



3.2.1 Reaching to a solution and evaluating it after

observing the changes (Case study method can be

implemented)


PO5: Team Work

5.1. To understand Group Formation and

Group Cohesiveness

5.1.1. Ability to understand the objective of the

group and deciding a common goal.




importance of adjustment and the

importance of concentrating other group

members’ opinion.

5.2.1. The ability to apply the behavioral science

when functioning within the group.

PO6: Integration of Functions

6.1. Demonstration of the ability to

identify gaps in a business strategy, and

to be able to close these gaps.


changing trends in a business and

operation of the functional areas

accordingly.





of customers.

Submitted by : Dr. Soumik Gangopadhyay

______________________________ ______________________________


Received by :

______________________________ ______________________________




Course Objectives:

1. To sensitize the students towards the Agriculture and Rural Marketing environment so as to

help them in understanding the emerging challenges in the Global Economic Environment

2. To familiarize the students with the basic concepts of Rural Marketing,

3. To make the students aware of nature of the Rural Consumer

4. To give insights of marketing of agricultural inputs and produce.

Course Outcomes:

CO1: Able to understand the importance of Rural Markets

CO2: Able to sensitize to the needs and behavior of consumers and channels

CO3: Able to utilize the understanding on peculiarities of rural markets, channels and competition

in marketing decision making

CO4: Able to understand the Rural Market Segmentation and Rural Products & Expose the

students to Rural Market Distribution and services

Module Topic/Module Text

Book as

per

Syllabus

CO

Understanding

Rural Marketing

Rural Marketing: Definition, Nature, Scope and

importance distinction between marketing, selling

distribution and evolution of market components

and classification of market, classification of rural

markets, rural vs. urban markets. Rural marketing

environment: Population, occupation pattern, income

generation, location of rural population, expenditure

pattern, literacy level, land distribution, land use

pattern, irrigation, development programs,

infrastructure facilities, rural credit institutions, rural

retail outlets, print media in rural areas, rural areas

requirement, rural demand and rural market index,

problems in rural marketing. Five Ps, Marketing goals,

marketing practices, challenges in Indian Rural

Marketing.

Rural

Marketing

3/e by

Pradeep

Kashyap,

Pearson

India

CO1


Course title Rural Marketing & Digital Innovation


3 1

0 4 6th




Rural Consumer behaviour: Consumer buying

behaviour models, Factors affecting Consumer

Behaviour, Social factors, Technological Factors,

Economic Factors, Political Factors, Characteristics of

Rural consumer- Age and Stages of the Life cycle,

Occupation and Income, Economic circumstances,

Lifestyle, Personality and Brand Belief, Information

Search and prepurchase Evaluation, Rise of

Consumerism, Consumer Buying Process, Opinion

Leadership Process, Diffusion of Innovation, Brand

Loyalty. Researching Rural Market: Sensitizing rural

market.

Managing

Entrepreneurship

Initiative in Rural

Market

Corporate sector in Rural Market: Reasons for

increased interest of corporate sector in agribusiness,

opportunities, in the agri-business, benefits of corporate

driven agri-business system involvement of corporate

sector in agri-business: select case studies. Digitalizing

the Indian rural markets-e-rural marketing: select live

case studies-ITC e-choupal, TARA haat, EID Parry’s

India agriline, Kandhamal Apex Spices Association for

Marketing(KASAM)Practical Components:

Rural Entrepreneurship: Meaning, concept, need,

Evaluation of Entrepreneurship in India, role of

entrepreneurship in economic development, Rural

Infrastructure and industrialization, progress and

problem of rural industrialization in Indian Rural

Approach, role of entreneurship in economic

development.

Rural Tourism: Introduction to tourism, types of

tourism, tourism & sustainable development,

sustainable tourism, rural tourism. Rural Tourism in

India, its scope & importance, rural society of India,

cultural aspects of India & tourism, Models of

sustainable tourism in India, Rural Tourism

components & types of rural tourism.

Rural

Marketing

3/e by

Pradeep

Kashyap,

Pearson

India

CO2

Managing

Strategies for Rural

Market

Product strategy for rural markets: Concept and

significance. Product mix and product item decisions.

Competitive product strategies,

Pricing strategy in rural marketing: Concept,

Significance, Objectives, Policy and strategy.

Promotion & communication towards rural audience:

Exploring media, profiling target audience, designing

right promotion strategy and campaigns.

Communication strategy: Challenges in Rural

Communication, A view of Communication Process,

Developing Effective- Profiling the Target Audience,

Determining communication objectives, designing the

Rural

Marketing

3/e by

Pradeep

Kashyap,

Pearson

India

CO3



message, selecting the communication channels,

deciding the promotion mix, Creating advertisement for

rural audiences rural media- Mass media, Non-

Conventional Media, Personalized media, Rural Media:

The importance of the two-step flow of communication

Media Typology, The Media Model, Media innovation,

Influence of Consumer Behaviour on Communication

strategies

Distribution Strategy in rural market: Rural distribution

– channels, old setup, new players, new approaches,

coverage strategy. Introduction Accessing Rural

Markets, Coverage Status in Rural Markets, Channels

of Distribution, Evolution of Rural Distribution

Systems- Wholesaling, Rural Retail System, Vans,

Rural Mobile Traders: The last Mile Distribution,

Haats/Shandies, Public Distribution System, Co-

operative Societies Behaviour of the Channel,

Prevalent Rural Distribution Models- Distribution

Models of FMCG Companies, Distribution Model of

Durable Companies, Distribution of fake products,

Emerging Distribution Models- Corporate –SHG

Linkage, Satellite Distribution, Syndicated Distribution,

ITC’s Distribution Model, Petrol pumps and Extension

counters, Barefoot agents, Agricultural agents,

Agricultural input dealers, Other channels, Ideal

distribution model for Rural market.

Managing

Innovative

Technologies for

Rural Development

Vermi Technology: Earthworm classification, Species,

External and internal features of verms, Use of

earthworms, vermicomposting materials, requirement

of vermiculture and vermicomposting, Factors affecting

earth worm’s growth, Types of vermicomposting,

methods of vermicomposting, Harvesting and storage

of vermicompost, advantages of vermicompost, Use

and benefits of Vermicompost, Effect of vermicompost

on plants, chemical composition of vermicompost,

vermiwash (worm-tea), Chemical composition of

vermiwash, Use and advantages of vermiwash.

Biocomposting: methods of biocomposting,

decomposition process, difference between biocompost

and Farm yard manure (FYM), Materials used in

biocompost, advantages of biocompost. Precaution

needed for compost preparation.

NADEP Compost: Preparation of NADEP compost,

construction and design of Nadep compost tank,

Material use for preparation of Nadep compost,

Substrate use for the production of compost.

Organic Farming: Definition, its components,

importance and certification.

Rural

Marketing

3/e by

Pradeep

Kashyap,

Pearson

India

CO4



Text Book:

• Rural Marketing 3/e by Pradeep Kashyap, Pearson India

Reference:

• Case in Rural Marketing an Integrated Approach: CSG Krishnamacharyulu, Lalitha

Ramakrishnan,Dorling Kindersley (India), Pvt. Ltd.

• Rural Marketing: R.V. Badi, N.V. Badi, Himalaya Publishing House, Ramdoor, Dr.

Bhalerao Marg, Girgaon, Mumbai-400004.

CO-PO Mapping:


BBA(MM)_605_1 3 2 2 1 2 2

BBA(MM)_605_2 2 2 2 3 2 3

BBA(MM)_605_3 3 2 3 3 2 2

BBA(MM)_605_4 3 3 3 2 3 3


PO & PI Mapping:




1.1 Demonstrate awareness and an

appreciation of the importance of the Rural

Marketing to the sustainability of an

enterprise.

1.1.1 Apply knowledge of the Rural Marketing

in a rapidly changing business landscape.

1.1.2 Apply the knowledge of the Rural

Marketing to integrate technical, economic,

social and regulatory frameworks for the

sustainability of an enterprise.


human resources in Rural strategy development.


2.1 Demonstrate a basic understanding of

rural consumer behavior Demonstrate an

awareness of the importance of studying the

behavior of rural consumer..

2.1.1 Learn the key elements of conceptual

understanding to behavioural pattern of rural

consumer

2.1.2 Develop the effective decision-making



skills, employing analytical and critical thinking

ability for planning, development and

management of rural consumer decision making

pattern.

PO 3: Students will develop decision making skills with the help of analytical and critical

thinking ability.





3.2. To be able to demonstrate the optimal



3.1.1. Capability of implementation of a






after observing the changes (Case study method

can be implemented)

PO 4: Students will be able to integrate functional areas of rural marketing for planning,

implementation and control of business decisions in rural areas


4.1 Demonstrate an understanding of the

principles underlying the requirements of

rural areas for planning and develop strategies

for rural market.

4.1.1 Identify the relationship of the various

strategic practices for the development of rural

market;

4.1.2 Obtain an understanding of strategic

practices in organizations and how strategic

practices facilitate organizational effectiveness.

PO6: Students will be able to integrate functional areas of management for planning,




application of innovative technologies for

rural development

6.1.1 Identify the application of innovative

technologies and basics of managing

technologies in various demand settings for the

digitization of rural market.

• 6.1.2 Understand innovative technologies

and the evolution of practice; assess the

relationship between innovative technologies and

rural development for the capacity development



in the rural areas.

PO8: Students will develop the capability to demonstrate increased level of sensitivity towards



8.1. To demonstrate the ability to identify the

moral dilemma in CRM.

8.2. Demonstration of the ability to solve the

moral dilemma in CRM.


dilemma that is in existence in the context of

application of CRM.



the society in broad organization.

Submitted by :

Dr. Dipak Saha ______________________________


Received by :

______________________________ ______________________________





Course title ORGANISATIONAL DEVELOPMENT


4 0 0 0 4 6th


Course Objectives:

1. To enable the students to understand the concept and importance of Organsiation Development.

2. To enable students to study the concept of Organisation Development, Models, Process and

Intervention also enable them to understand their importance

3. To enable students to understand the importance of Organisation Development, Lewin Model

of Change, Change Management Model and their importance in organizational and personal life

4. To enable students to understand and apply their knowledge of Organisation Development

Intervention in the different fields of Management.

Course Outcome:

CO 1: Students will be able to understand the fundamental concept of Organisation

Development and its importance in the practical world

CO 2: Students will be able to identify, define and solve Organisation Development related

problems with the concept of change management and other areas

CO 3: Students will understand the contemporary Organisation Development issues and will

get some wider exposure with respect to process, intervention etc.

CO 4: Ensuring overall development of students by enabling them to understanding the

concept of Organisation Development and interventions and also helping them in understanding

their application.



Course content:


Syllabus

CO

Module 1 Organization Development- Definition,

Characteristics, Evolution, Process, Benefits

and Limitations, Values, Assumptions and

Beliefs in OD.

Wendell French, Cicil,

H. Bell, Jr. (6e)

“Organization

Development”, Prentice

Hall of India.

CO1

Module 2 OD Models - Kurt Lewin and Burke – Litwin

models of Organizational Change, Systems

Theory, Participation and Empowerment,

Teams and Team Work.


H. Bell, Jr. (6e)

“Organization


Hall of India.

CO2

Module 3 OD Process - The Six Box Model, Third wave

consulting, Phases of OD Programs, Change

Management Models, The Generic Parallel

Learning Structure Intervention Process, Steps

to Transforming an Organization.


H. Bell, Jr. (6e)

“Organization


Hall of India.

CO3

Module 4

OD Intervention - Factors to Plan and

Implement OD, Results of OD Interventions,

Classification of OD Interventions. OD

Consultation: Process Consultation, Coaching

and Counseling Interventions. Team Building:

Gestalt Approach to Team Building,

Techniques in Team Building


H. Bell, Jr. (6e)

“Organization


Hall of India.

CO4

Recommended Books:

Text Book:

1. Wendell French, Cicil, H. Bell, Jr. (6e) “Organization Development”, Prentice Hall of India.

2. Wendell French, Cicil, H. Bell, Jr, Veena Vohra, “Organization Development”, 2006, Pearson

Education.

References:

1. Kavitha Singh, “Organization Change & Development”, 2005, Excel Books

2. S. Ramanarayan, T.V. Rao, Kuldeep Singh, “Organization Development-Intervention and

Strategies”, 2006, Response Books



CO-PO Mapping:


BBA(HR) 603 CO1 3 2 3 2

BBA (HR) 603 CO2 3 3 3 2

BBA (HR) 603 CO3 3 2 3 2

BBA (HR) 603 CO 4 3 3 2 3


PO & PI Mapping:


human






solving methods



marketing







thinking ability



















implementation and control of business decisions




these gaps.



6.1.2. using rational approach towards an

issue.












of business.


problem







Submitted by : 1. SOUGATA MAJUMDER

2. Dr. SAIKAT CHAKRABARTI

______________________________ ______________________________


Received by :

______________________________ ______________________________





Course title Industrial Relations


4 0 0 0 4 6th


Course Objectives:

1. To enable the students to understand the concept and importance of Industrial Relations

2. To enable students to study the concept of Trade Unionism and Legal Frame work and Laws

related to Standing Order Act, 1946 : their provisions and importance

3. To enable students to study the concept and importance of Positive and Negative Discipline

4. To enable students to study the concept of Management of Discipline and Grievance

Management

Course Outcome:

CO 1: Students will be able to understand the fundamental concept of Industrial Relations and

its importance in the practical world

CO 2: Students will be able to deal with Trade Unions and Legal issues mainly with the

Standing Order Act, 1946 and can solve problems with the concept of the same

CO 3: Students will understand the contemporary issues related to Positive and Negative

Discipline and may apply their knowledge in practice


concept of Management of Discipline and Grievance Management



Course content:

Modules Topic Text Book as per Syllabus CO

Module 1

Industrial Relations: Overview,

Objectives of IR, Approaches to IR,

Parties to IR, System Model of IR,

Industrial Employees of India, Major

Factors Influencing Industrial Relations

Concept of Discipline, Deviations in

Work Behaviour Hot Stove Rule, Types

of Discipline

Human Resource Management

Text and Cases: V.S.P. Rao,

Excel Books

Labour Law in Factories,Mines,

Plantations etc.: Srivastava,

S.C., Prentice Hall

Labour Relations in India:

Agarwal, S.L., Mc Millan

Publication

Labour Laws: Taxman

CO1

Module 2

Trade Unionism:

Growth of Trade Unionism , Structure of

Trade Unionism, Trends in Industrial

Disputes

Industrial Disputes Settlement machinery

under ID Act, Collective Bargaining

Worker’s Participation in

Management Labour Welfare, Industrial

Employment (Standard Orders) Act,

1946, Principles of Natural

Justice



Excel Books



S.C., Prentice Hall



Publication

Labour Laws: Taxmann

CO2

Module 3

Positive Discipline

Counseling-Approaches, Problems of

Positive Discipline

Negative Discipline

Act of Indiscipline or Misconduct Cause

of indiscipline & Misconduct Principles

for Maintenance of

Discipline Basic Ingredients or

Guidelines of a Disciplinary Action

Warning (Verbal/Written) Charge Sheet

Domestic Enquiry



Excel Books



S.C., Prentice Hall



Publication


CO3



Module 4

Management of Discipline

Discipline Authority Punishment &

Penalties Handling Court cases

Grievance Management

Causes and Effects, Need for Grievance

Procedures, Discovery of Grievance

Procedures, Essential Pre

requisites of Grievance Procedure, Steps

in the Grievance Procedure, Model

Grievance Procedure,

Grievance, Management In Indian

Industry, Guidelines for Handling

Grievances.



Excel Books



S.C., Prentice Hall



Publication


CO4

Recommended Books:

Text Book:


2. Srivastava, S.C. : Labour Law in Factories, Mines, Plantations etc., Prentice Hall

3. Agarwal, S.L. : Labour Relations in India, McMillan

4. Labour Laws: Taxmann Publications

References:

1. Pathak, A : Legal Aspects of Business, Tata McGraw Hill

2. Samant, S.R. & Dongle, B.N. (eds). CLR’s Yearly Labour Digest, Dwivedi

3. Labour Laws in India : P.L. Malik

CO-PO Mapping:


BBA(HR)605 CO1 3 2 2 2

BBA(HR)605 CO2 3 3 2 3

BBA(HR)605 CO3 3 2 3 3

BBA(HR)605 CO4 3 3 3 2


PO & PI Mapping:


human resources in the real world







solving methods



marketing







thinking ability





















these gaps.




issue.














of business.


problem








______________________________ ______________________________


Received by :

______________________________ ______________________________





Course title HRM Practices and Labour Laws


3 0 1 0 4 6th


Course Objectives:

1. To enable the students to understand the concept, importance and practical application of

different Human Resource Management practices.

2. To enable students to study the concept of Legal Framework and Laws related to Establishment:

their provisions and importance

3. To enable students to study the concept of Laws related to Industrial Relations: their provisions

and importance

4. To enable students to study the concept of Laws related to Wages and Social Security: their

provisions and importance

Course Outcome:

CO 1: Students will be able to understand the fundamental concept of Human Resource

Management Practices and its importance in the practical world

CO 2: Students will be able to identify, define and solve Legal issues mainly Laws related to

Establishment and can solve problems with the concept of different provisions of the labour

laws

CO 3: Students will understand the contemporary issues related to Laws under Industrial

Relations and will get some wider exposure


concept of Laws related to Wages and Social Security which will also help them in understanding

the application of labour laws

Course content:


Syllabus

CO



Module 1

HRM Practices : Concept of Skill

Inventory and Practical Preparation of Skill

Inventory, Preparation of Replacement

Chart and its application, Common

mistakes of Campus Recruitment,

Evaluation of source of recruitment -

Time Lapse Data (TLD), Yield Ratio,

Yield Pyramid, Questions to be addressed

while hiring people, Recruitment of

trainees: expectation of companies, Skills

recruiters want, Preparation of Application

Blank, Difference between Work Sample

Method and Assessment Centre Method,

Concept of Leadership Group Discussion

(LGD), In Basket Method, Designing

business games to develop team

cohesiveness, Preparation of Model

Appointment Order, Preparation of Exit

Interview Questionnaire, Model form for

conducting training need assessment,

Preparation of training schedule and

training calendar. Preparation of training

reaction questionnaire.

Human Resource

Management Text and


Books

CO1

Module 2

Legal Framework: Importance of Labour

Law, Objectives of Labour Law, Principles

of Labour Law in India.

ILO: Concept, Objective, Principles,

Functional Area of ILO

Laws relating to Establishment:

Factories Act, 1948 , Shops &

Establishment Act

Labour Law in

Factories,Mines,


S.C., Prentice Hall



Publication


CO2



Module 3

Laws relating to Industrial Relations :

Trade Unions Act, 1926; Industrial

Employment (Standing Orders) Act, 1946;

Industrial Disputes Act, 1947

Labour Law in

Factories,Mines,


S.C., Prentice Hall



Publication


CO3

Module 4

Laws relating to Social Security –

Employees’ Compensation Act, 1923;

Employees’State Insurance Act, 1948,

Maternity Benefit Act, 1961

Labour Law in

Factories,Mines,


S.C., Prentice Hall



Publication


CO4

Recommended Books:

Text Book:


2. Srivastava, S.C. : Labour Law in Factories, Mines, Plantations etc., Prentice Hall

3. Agarwal, S.L. : Labour Relations in India, McMillan

4. Labour Laws: Taxmann Publications

References:

1. Pathak, A : Legal Aspects of Business, Tata McGraw Hill

2. Samant, S.R. & Dongle, B.N. (eds). CLR’s Yearly Labour Digest, Dwivedi

3. Labour Laws in India : P.L. Malik

CO-PO Mapping:


BBA(HR)605 CO1 3 3 2 3

BBA(HR)605 CO2 3 3 3 2

BBA(HR)605 CO3 3 3 2 3

BBA(HR)605 CO4 3 2 3 2




PO & PI Mapping:

PO 2 : Students will be able to apply their conceptual understanding of marketing, finance

and human resources in the real world





solving methods



Finance, HR or

marketing







thinking ability



aspects




decision after proper assessment















close these gaps.


development and observation skills.


issue.


changing trends in a business and operation of

the functional areas accordingly.







PO 7 : Students will develop deployable skills parallel to the chosen functional/specialized

area.




course of business.


problem


problem and its minor details.






______________________________ ______________________________


Received by :

______________________________ ______________________________




Course Code BBA(FM)602

Course Title Indirect Taxation & Tax Planning

Contents

Fundamentals of Individual Taxation and Deduction.


0 4 0 0 4 VI

Pre-requisite (if any) Basic knowledge of Commerce


Syllabus

CO

Central

Sales Tax

&

Central

Excise

d. Definitions, incidence and levy of tax,

exemptions and exclusions, forms under

CST, determination of turnover and tax

payable, registration of dealers.

e. Basic concepts, conditions and taxable

event for levy of excise duty, Goods and

excisable goods, Manufacture and

deemed manufacture, Definitions of

factory, broker or commission agent,

wholesale dealer, sale or purchase,

valuation – MRP, transaction value.


Singhania K, Direct

Tax Law and

Practice, Taxmann.

• Sengupta, C.H.,

Direct & Indirect

Taxes, Dey Book

Concern.

CO1

West

Bengal

Value

Added Tax

f. Concepts and general principles,

features, advantages and disadvantages,

definitions, incidence and levy of tax,

Rates of VAT, Calculation of VAT

liability, Input tax credit (including on

Capital goods), small dealers and

composition scheme, registration of

dealers, cancellation of registration

certificate.

• Singhania V.K. and

Singhania K,

Direct Tax Law

and Practice,

Taxmann.

• Sengupta, C.H.,

Direct & Indirect

Taxes, Dey Book

Concern.

CO2



Goods and

Services

Tax

a. CGST/SGST - Important terms and

definitions under Central Goods and

Service Tax Act, 2017 and State Goods

and Service Tax Act, 2017, Basic of

GST, Meaning and scope of supply,

Levy and collection of tax.

b. CGST/ SGST - Time and Value of

Supply of goods and / or services, Input

Tax Credit, Transitional Provisions,

Registration under CGST/SGSCT Act,

Filing of Returns and Assessment,

Payment of Tax including Payment of

tax on reverse charge basis, Refund

under the Act.


Singhania K, Direct

Tax Law and

Practice, Taxmann.

• Sengupta, C.H.,

Direct & Indirect

Taxes, Dey Book

Concern.

CO3

Tax

Management

&

Planning

c. Provision for Filing of Return: Date of

filing of return, relevant forms of return,

different types of returns, return by

whom to be signed, PAN, TAN.

d. Assessment of Return: Self-assessment

u/s140A, Summary assessment u/s

143(1).


Singhania K, Direct

Tax Law and

Practice, Taxmann.

• Sengupta, C.H.,

Direct & Indirect

Taxes, Dey Book

Concern.

CO4

Course Outcome:

1. To make the students understand the basic concepts, definitions and terms related to Individual

taxation.

2. To make the students understand the concept of different tax of transferring commodities and the

scope of total benefit for an assessee from different kinds of incomes.

3. To make students understand the concept of recently implemented goods and services taxes in

India.

4. To make the students determine the net total taxable income of an assessee after reducing the

deductions from the gross total income earned the components of filing of return and the

assessment of return.

Recommended Books:

• Sengupta, C.H., Direct & Indirect Taxes, Dey Book Concern.

• Singhania V.K., and Singhania K, Direct Tax Law and Practice, Taxmann.

• Lal and Vashist, Direct Taxes, Pearson.

• Ahuja and Gupta, Direct Taxes Law And Practice, Bharat.



CO & PO Mapping: CO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

BBA(FM) 603 - CO1 3 2 1 2

BBA(FM) 603 - CO2 2 3 2 3

BBA(FM) 603 - CO3 3 2 2 2

BBA(FM) 603 - CO4 3 3 2 2

*3= Strong 2=Average 1=Weak

PO & PI Mapping:







business.


solving methods,

2.1.2 understanding a problem or issue belong to


marketing.



PO 3: Decision Making Skills


3.1. To be able to demonstrate the different



3.1.1. Capability of implementation of a decision

after proper assessment.








close these gaps.








of customers and









of business.




problem,







8.1 To Demonstrate the ability to identify that


8.2 Demonstration of the ability to solve the

moral dilemma.


dilemma that is in existence

8.2.1. Ability to select the best path that will serve

to a bigger interest of the stakeholders and the

society

Submitted by : Prof. Arkaprava Chakrabarty

_________________________ ________________________


Received by :

______________________________ _________________________




Course code BBA (FM)603

Course title Management Accounting


4

0 4 6th


Course Objectives:

• To develop an understanding of how key decisions are taken by the management for

efficient utilisation of it’s resources.

• To understand the relationship between operations and other strategic management

decisions.

• To understand the present performance level of a business and plan for the future.

• To understand relevant cost analysis, take make or buy decisions and control costs.

Course Outcomes

CO1: Students will be able to demonstrate progressive learning of various tools used to analyse the

financial position of a firm.

CO2: Students will demonstrate progressive skills of managerial decision making with the help of

ratio analysis and cash flow statement.

CO3: Students will learn relevant managerial accounting career skills and will help them to take

futuristic decisions for the business, prepare budgets and take corrective actions when required.

CO4: Students will be able to analyse the performance of the business, do comparative analysis

with competitors,, take make or buy decisions and employ financial technique which will help a

business to grow in the resent scenario.

Module Topic/Module Text Book as per Syllabus CO

1 Meaning, nature, scope and functions of

management accounting; Role of management

accounting in decision making; Management

accounting vs financial accounting; Tools and

techniques of management accounting.

Khan M.Y. and Jain P.K. :

Management Accounting; Tata

McGraw Hill, Bhabatosh

Banerjee, Financial Policy &

Management Accounting

CO1

2 Financial Statements : Meaning and types of Bhabatosh Banerjee, Financial CO2



financial statements; Limitations of financial

statements; Objectives and methods of financial

statements analysis; Ratio analysis;

Classification of ratios – Profitability ratios,

turnover ratios, liquidity ratios, turnover ratios;

Advantages of ratio analysis; Limitations of

accounting ratios. Cash flow statement.

Policy & Management

Accounting, Khan M.Y. and

Jain P.K. : Management

Accounting; Tata McGraw

Hill,

3 Budgeting for Profit Planning and Control :

Meaning of budget and budgetary control;

Objectives; Merits and limitations; Types of

budgets; Fixed and flexible budgeting; Control

ratios; Zero base budgeting; Responsibility

accounting; Performance budging.



McGraw Hill,

CO3

4 Absorption and Marginal Costing : Marginal

and differential costing as a tool for decision

making – make or buy; Change of product mix;

Pricing; Break-even analysis; Exploring new

markets; Shutdown decisions.



McGraw Hill

CO4

Recommended Books:

Text Book:

1. Khan M.Y. and Jain P.K. : Management Accounting; Tata McGraw Hill,

References:

1. Bhabatosh Banerjee, Financial Policy & Management Accounting.

2. Kaplan R.S. and Aktinson A.A. : Advanced Management Accounting; Prentice Hall of

India.

CO-PO Mapping:


BBA(FM)-604_1 3 2 1 3 2 2

BBA(FM)-604_2 2 3 3 2 2 1

BBA(FM)-604_3 2 3 3 3 2 2

BBA(FM)-604_4 3 3 3 2 3 1




PO & PI Mapping:




1.2. Demonstrate competencies in evaluation



each of the alternatives or options available in

the financial area of a business.









2.1.1. Ability to contribute towards problem

solving methods.

2.1.2. Understanding a problem or issues

belong to the specialized areas- Finance.

2.2.1. To be able to identify the different

factors that influence the business.


thinking ability.





3.2. To be able to demonstrate the optimal





3.1.2. Follow up the changes that are



after observing the changes




6.1. Demonstration of the ability to identify


close these gaps.



issue.

6.2.1. Ability to study the changes in the



changing trends in a business and operation of

the functional areas accordingly.

financial sectors

PO 7: Students will develop deployable skills parallel to the chosen functional/ specialized

area.


7.1. Demonstrating the ability to identify the


course of business.

7.1.1. Acknowledgement of the existence of a

problem.

7.1.2. Deciding the overall nature of the

problem and its minor details and arriving a

sstrategic decisions.

PO 8: Students will develop deployable skills to the chosen functional/ specialized area to

demonstrate increased level of sensitivity towards areas that require during the course of

business.



principles underlying financial planning, and

develop a moral approach towards financial

planning and implementation

8.1.1. The ability to identify a confusion

regarding financial planning and sorting it out

keeping the moral approach in mind.

Submitted by : Prof. Ajanta Ghosh

_________________________ ________________________


Received by :

______________________________ _________________________




Course code BBA (FM) 604

Course title Auditing and Assurance


4

0 4 6th


Course Objectives:

1. To develop an overview of auditing, process of auditing, functions of auditing.

2. To develop an understanding of the means and ways of analysing the true and fair view of

the financial statements.

3. To understand and check internal control over financial reporting, compliance of policies

and compliance of legal aspects.

4. To understand the new areas of auditing which have become important in the present

business world.

Course Outcomes:

• CO1: Students will be able to demonstrate progressive learning of how and why audit is

necessary in the business worlds.

• CO2: Students will be able to demonstrate progressive auditing techniques of how to

examine the financial statements and develop an idea about the business’s transparency in

its activities.

• CO3: Students will learn relevant check for internal control and compliance of policies.

• CO4: Students will be able to develop a fair idea about the new areas of auditing which

have been give importance in the modern-day world.

Module Topic/Module Text Book as per

Syllabus

CO

1 Introduction to audit, definition, difference between

book keeping, accountancy and auditing, objects of an

audit, location of error, detection and prevention of

frauds, different classes of audit. Auditor, audit

functions of an auditor. Types of audit

Tandon et al, Practical

Auditing, S.Chand

CO1

2 Audit procedures and techniques, Competence,

independence and confidentiality, generally accepted


Auditing, S.Chand

CO2



auditing practices, audit evidence, auditing in depth,test

check, auditor, audit techniques

3 Audit planning and audit control.scope of audit of

financial statements. internal audit, internal control


Auditing, S.Chand

CO3

4 New areas of auditing-Cost audit, management

audit,operational audit, performance audit, social

audit, green environment audit


Auditing, S.Chand

CO4

CO-PO Mapping:


BBA(FM)-604_1 3 2 1 2 2

BBA(FM)-604_2 2 3 3 2 1

BBA(FM)-604_3 2 3 3 2 2

BBA(FM)-604_4 3 3 3 3 1


PO & PI Mapping:

PO 1: Students will develop the capability to assess alternate managerial choices and come up with optimal

solutions.


1.2. Demonstrate competencies in evaluation



each of the alternatives or options available in

the financial area of a business by

comprehending the means and ways of

auditing.

PO 2: Students will be able to apply their conceptual understanding of marketing, finance and human resources

in the real world.







2.1.1. Ability to contribute towards problem

solving methods with the help of auditing

techniques.

2.1.2. Understanding a problem or issues

belong to the specialized areas- Finance.

2.2.1. To be able to identify the different



factors that influence the business and

compliance rules


thinking ability.







3.1.2. Follow up the changes that are


PO 7: Students will develop deployable skills parallel to the chosen functional/ specialized

area.


7.1. Demonstrating the ability to identify the


course of business.

7.1.1. Acknowledgement of the existence of a

problem while auditing the books of accounts

PO 8: Students will develop deployable skills to the chosen functional/ specialized area to demonstrate increased

level of sensitivity towards areas that require during the course of business.


8.1 Demonstrate an understanding of the principles

underlying auditing, and develop a moral approach

towards financial planning and implementation

8.1.1. The ability to identify a confusion

regarding financial planning and sorting it out

keeping the moral approach in mind and

formulating ide about the new branches of

auditing

Submitted by : Prof. Ajanta Ghosh

______________________________ ______________________________


Received by :

______________________________ ______________________________


financial management ii paper code: bba 501 - iembba

Documents