Rery Indra Kusuma

Wiluyo Karyanto

The Exchange Process: Giving Up One

Thing in Return for Another

Something of Value (money,

credit,

labour,

goods)

Something of Value

(goods,

services,

ideas)

Seller

Buyer

Marketing Creates Utility

Place utility

Time utility

Ownership utility

Form utility

Functions of Marketing

Buying

Selling

Transporting

Storing

Grading

Financing

Marketing

research

Risk taking

The Breakdown of the Marketing

Concept

The Breakdown of the Marketing

Concept

Market/Target Market

A market is a group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas.

A target market is a more specific group of consumers on whose needs and wants a company focuses its marketing efforts.

Target Market Strategies

Single Marketing Strategy Company

Total-Market Approach

Total Target Market

Multiple Target Markets Marketing Strategy 1 Company

Multisegment Approach

Marketing Strategy 2

Single Marketing Strategy Company

Concentration Approach

Single Target Market

Bases for Segmenting Markets

Demographics

Geographic factors

Psychographics

Behavioristic characteristics

The Marketing Mix: Product, Price,

Promotion, and Distribution

Customer Promotion Price

Distribution

Product

Buying Behavior

Psychological variables : perception ,

motivation, Learning

Social variables : social roles, reference,

groups, social classes, culture

A Marketing Mix and the Marketing

Environment

Customer Promotion Price

Distribution

Product

Social

Forces

Competitive

and Economic

Forces

Technological

Forces

Political, Legal, and

Regulatory

Forces

Marketing Environment

www.etalasebunga.com

www.tokobungasurabaya78.com

www.butik-busana.com

Toko Bunga Surabaya

Baju Muslim Terbaru