{ j j y f t n ^ W l a j yTA R T H U R W. PA G E S O C I E T Y

A P P E N D I C E S

Appendix 1: Review of Existing Literature

Contextualizing the C-Suite: Situating the CCOPrepared by Terence (Terry) Flynn, Ph.D., APR, FCPRS& Tina McCorkindale, Ph.D., APR

The task of leading, managing and operating majororganizations has grown more complex and challenging in recent years as business models and sectors aredisrupted and re-invented in the time that it usuallytakes to introduce new products and services. And atthe nerve center of the enterprise rests a growing andincreasingly specialized (some would say siloized)suite of organizational leaders.

From the Chief Executive Officer to the recently created positions like of Chief Information and SecurityOfficer to Chief Disruption Officer, the once small and

cozy C-Suite has doubled in size over the last 30 years,to the point that CEOs have never had as many directreports as they do today.

There is now fierce competition amongst the professions and their professionals that are represented inC-Suites to ensure that each of their respective voicesis heard and incorporated into the key strategic decisions of the enterprise. But this specialization andincrease in head count comes at a price. According toa study conducted by Deloitte, "in the new era of globalization, teams of functionally oriented executivesstruggle to formulate and act on integrated, coherentstrategies for future success."

While there is a recognition of the value of specialization around the table, research suggests that newintegrative thinking and collaboration is required forgreater functionality of the executive leadership team.

For professional communicators, this increase in sizeand scope of the C-Suite is both an opportunity andchallenge: the chaotic communications environment inwhich organizations must survive and competerequires a clear and strategic framework and mindsetto navigate the potential reputational risks that couldbefall the enterprise. At the same time, the demandsfor involvement and engagement as a full and contributing member of the leadership team requires a different set of skills than those that have enabled most

heads of communications to achieve their currentlevels of success.

This literature review establishes the current thinkingabout expected competencies and knowledge of the21st century C-Suite as well as the growing list of professional attributes that current and future CCOs mustpossess in order to effectively contribute to the value-realization of the enterprise.

The Changing Face of the C-SuiteThe landscape facing C-Suite members is in flux.From activist boards to system and cultural integrationto an ever increasing list of potential reputationalrisks, the skill set for today's enterprise executiveis constantly shifting.

Certain core competencies have been identified thathelp the C-Suite to be successful. The ever-changingnature of the role has been spotlighted as researchhas found what has worked in the past may not workanymore (Goodman, 2010) because of the changingnature of the global business environment. CEOshave never had as many direct-reports as they dotoday (Kelly).

Groysberg, Kelly, and MacDonald (2011) in CorporateWellness Magazine said CEOs "will be more inclinedto embrace business-centric people who are strategiststo focus on value-realization achievement" (para. 4).Heidrick and Struggles (2013) reported members of theC-Suite "must drive results while also managing changeand a promulgating corporate culture" (p. 21). Alongwith a business focus and ability to manage complextasks, Sullivan highlighted four of the most criticalcompetencies that are critical for C-level positions:

■ Creating a strategic vision

° Inspiring others and maintaining leadership

responsibility• Developing an accurate and comprehensive view

of the business• Decision-making

ARTHUR W. PAGE SOCIETY THE NEW CCO 41