MODEL OF CONSUMER BEHAVIOR AND NEPALESE

CONSUMER ENVIRONMENT

PRESENTED BY:P. R. BIST

MASTER OF SCIENCE IN AGRIBUSINESS MANAGEMENT HICAST

PURBANCHAL UNIVERSITYJune 1, 2013

Consumer and Behavior

• A consumer is a person or group of people who are the final users of products and or services generated within a social system

• Behavior is theresponseof the individual or groups toits surroundingsor to variousstimuli or inputsor to theits surroundingsor to variousstimuli or inputsor to thesystems

• It is the range of actionsand mannerismsmade byindividual organisms, systems, or artificial entities inconjunction with their environment, which includes theother systems or organisms around as well as thephysical environment

Consumer Behavior

• Marketing provides services in order to satisfyconsumers

• Study ofindividuals, groups, or organizations

• Theprocessesthey use to select, secure, and disposeof products, services, experiences, or ideas to satisfyneeds and

• The impacts that these processes have on theconsumer and society

Importance of consumer behavior

• It attempts to understand the decision-makingprocesses of buyers, both individually and in groups

• It studies characteristicsof individual consumers• It studies characteristicsof individual consumerssuch as demographics and behavioral variables in anattempt to understand people's wants

• It also tries toassess influenceson the consumerfrom groups such as family, friends, referencegroups, and society in general

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• Consumer behavior theory provides the managerwith the properquestions to ask

• Marketing practicedesignedto influenceconsumer• Marketing practicedesignedto influenceconsumerbehavior influences the firm, the individual, andsociety

• All marketing decisions and regulationsare based onassumptions about consumer behavior

Applications

• Formulation of Marketing Strategy

• Preparation of Market Regulatory Policy

• Social and Network Marketing

•• Production Strategy Formulation

• Establishment and Reproduction of Commodities

• Price Fixation and Quality Maintenance

• Supply Chain and Value Chain Management

Consumer Buying Decision Process and Satisfaction

Fig: Five-Stage Model of the Consumer Buying Process

Fig: Process of creating satisfied consumer

Overall Model Of Consumer Behavior

Marketing Strategy and Consumer Behavior

Factors Influencing CB

Internal Factors:• Personal needs and motives • Experiences • Personality and self image • Perception and attitude External Factors:• Culture • Socioeconomic structure • Reference group • Households

Nepalese Consumer Environment

• Diversity in behavior

• Behavior is dominated by socio-economic structure and system and system

• Most of the consumers are price oriented rather than quality

• Cast and ethnical diversity

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• Pressure on limited natural resources in urban areas

• Rural people do not buy by brand

• Rural consumer buy cheap products, they seek value for money

• Rural market is more homogenous than urban

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