Consumer Perception

Lim Jun Chen SCSJ 0018666

Fan Lik Yun SCSJ 0018386

Hooi Wing Kei SCSJ 0018674

Foo Carmen SCSJ 0018312

Yap Hong Sheng SCSJ 0018529 Maxx Koh

VISION

SCENT

SOUND Specific relevant experience of products are important attractive to

consumers.

The physical nature of the sound waves due to our faculties experienced by our ears .

Result in the formation of perception information on specific sound in our brains.

Can be linked to emotions and feelings, affect the brand experience and interpretation

Recommended to pre-test the stimulation, to ensure a positive brand association indeed is created.

(Sharad, 2015)

TOUCH

TASTE An elusive perception to point because average people has more than 10 000

taste buds.

People can use their tang detecting the taste of food.

Involving 4 themes: salt, sweet, sour, bitter.

Directly influence food and beverage industry, pay attention using taste perception strategy.

To increase customer royalty and attracting the potential of customer.

By providing some tasting for customer to try and making your customer get more information about the product

Can increase the food images to consumers.

Stages of Perception- Exposure

Stages of Perception- Attention

Consumer focus on stimulating their contacts within the scope.

Exposed so much advertising stimuli, marketers trying to gain attention for products more creative.

Consumer eye movement as they focus on the packaging and advertising.

Stages of Perception- Interpretation