Bhavan's Vivekananda Col|9g"of Science, Humanltles and Commerce

(Autonomous Collegef(Accredited with'A'Grade by NAACfSalnikpuri, Secunderabad - 5OO O94 "

Bachelor of Business Administration

CBCS-Patternl2oL6-L7l

BBAIYearISemester

BBA I Year II Semester

H!'P.D aF rDEPARTil4Ti.JT

BHAVAT;,S'i1:

SriiiylKrlL

Code Course Title Course Type HPW CreditsEnvironmentalScience

AECC - 1 2 2

English CC 1A 4 4Second Lang CC 2A 4 4

BBA 181 Principles ofManagement

DSC 1A 4 4

BBA 182 BusinessMathematics I

DSC 2A 4 4

BBA 183 FinancialAccounting I

DSC 3A 4 4

BBA 184 BusinessEconomics

DSC 4A 4 4

Total 26 26

Code Course Title Course lYpe HPW CreditsAECC -2 2

Enelish CC 18 4 4Second Lang cc 2B 4 4

BBA 28 1 OrganizationalBehaviour

DSC 18 4 4

BBA 282 BusinessEnvironment

DSC 28 4 4

BBA 283 FinancialAccounting II

DSC 38 4 4

BBA 284 Introductionto InformationTechnologrLab: IT

DSC 48 3T-l- 2P 4

Total 25+2 26

COi Li:

2

+ffiMENT":lliilffi!i#'t?'t,; 'ji)EllAri;ilr.

$ff{tsIffi€iiiBhavan's Vivekananda Collegeof Science, Humanities & Commerce

Sainikpuri, Secunderabad - 500094Autonomous College - Affiliated to Osmania University

(Accredited with 'A' grade b1' NAAC)

Department of Management Studies

BBA CBCS- 2017-18

BBA II Year Semester III

BBA II Year Semester fV

I{EAO OF DEnnglt"rO*tDEPARii.:i[;,lI0F Mrllj,i,ji,;,illii

S?l ri!r^: '- :;: l)B FrA!i;11.;,rj ,[;yg

,i CCilEGE

Code Course Title Course Type PPW CreditsBBA Presentation Skilis SEC 1 , 2BBA Enslish CC iC 4 4BBA Second Lang CC 2C 4 4BB Hurhan Resource

Malagement IDSC lC 4 4

BBA Business Statistics DSC 2C 4 4BBA Fundamentals of

Marketine IDSC 3C 4 4

BBA Financial StatementAnalysis

DSC 4C 4 4

Total 26 26

Code^ Course Title Course firpe PPW CreditsBBd Excel for

ManagementSEC 2 2 2

BBA' English CC lD 4 4BBA ) Second Lang CC 2D 4 4BB, Human Resource

Malagement IIDSC 1D 4 4

BBA QuantitativeTechniques

DSC 2D 4 4

BBA Fundamentals ofMarketing U

DSC 3D 4 4

BBA Financial I I

Management

tx\/l+t{,,o,f

DSC 4D 4 4

Totd 26 26

A€J-L-

SAiiiii(r:.Uit. :'r;:,:1.1 11

Summary of Credits

HEAD 0F [JIp401":'DEPARTMENT 0F i,iAliit'.,, ' -:j

BHAVAN'S VlVEi(iiii r. .; - - - j

SAINIKPURI, SLu'U I'iulrinoaJ.

/<c<!vGHAIRMAN

B o s I N Bu;Ultt 1[ttttl,Y'*Hvilriinino' soo oo7' (A'P')

Sl.No CourseCategory

Number ofCourses

Credit perCourse

Credits

1 AECC 2 2 42 SEC 4 2 8a CC 8 4 324 DSC 22

(22*4)(2.21

4 92

5 DSE 4 4 166 GE 2 2 4Total 44 156

rekanainikp

ffitsrftffiffiBhavan's Vivekananda College

of Science, Humanities & CommerceSainikpuri, Secunderabad - 500094

Autonomous College - Affiliated to Osmania University

BBA III Year V Semester

C HAI RMANBOS IN BUSINESS MANAGEMENT

OSMANIA UNIVERSITYHYDERABAD.sOO OO7, T.S.

S.No SubjectCode

Subject Name PPW Credits MaxMarks

TH PR TH PR ctA7 Generic Elective * 2 2 35 15

2 SEC ** 2 2 35 15

3 BBA 581 Management Accounting(DSc)

4 4 70 30

4 BBA 582 lnternational Business (DSC) 4 4 70 30

5 BBA 583 Research Methodology (DSC) 4 4 70 30

Finance Electives

6 BBA

584.1lnvestment Management(DSE)

4 4 70 30

BBA

584.2

Financial Services (DSE) 4 4 70 30

HR Electives

7 BBA

585.1Leadership and changeManagement (DSE)

4 4 70 30

BBA

585.2Talent Management (DSE) 4 4 70 30

Marketing Electives

8 BBA

586.1Personal Selling (DSE) 4 4 70 30

BBA

s85.2Customer RelationshipManagement (DSE)

4 4 70 30

ss,

a Generic Etectives l

t. Basics of Financial Planning

2. Counselling and Guidance

3. Principles of Management

4. Retail Management

5. Elements of Marketing

6. EntrepreneurialSkills

** Skill Enhancement Course (SEC)

7. Financial Modelling using MS-Excel

2. Employee Counselling

3. lntroduction to Personality

Development through Life Skills

4. AdvertisingManagement

5. Digital Marketing

6. lntroduction to Mutual Funds

BOS IN BUSI ES S MANAGEMENT

OSMAN IA UNIVERSITY'

ffifirutrffiBhavan's Vivekananda College

of Science, Humanities & CommerceSainikpuri, Secunderabad - 500094

Autonomous College - Affiliated to Osmania University

BBA III Year VI SemesterS.No Subject

Code

Subject Name PPW Credits MaxMarks

TH PR TH PR ctAt Generic Elective * 2 2 35 152 sEc ** 2 2 35 153 BBA 681 Business and Corporate Law

(DSc)4 4 70 30

4 BBA 682 Operations Management (DSC) 4 4 70 305 BBA 683 Strategic Management (DSC) 4 4 70 30Finance Electives

6 BBA

684.1Fundamentals of FinancialDerivatives (DSE)

4 4 70 30

BBA

684.2

Banking & lnsurance (DSE) 4 4 70

HR Electives

7 BBA

685.1Performance Management(DSE)

4 4 70 30

BBA

685.2lndustrial Relations in lndia(DsE)

4 4 70 30

Marketing Electives

8 BBA

686.1Advertising & Sales Promotion(DSE)

4 4 70 30

BBA

686.2

Product Management (DSE) 4 4 70 30

687 Mentor and Project Work (DSE) 2 t688 Viva-Voce

(Comprehensive)!

HYDERAB AD-500 007, T'S

in Ma.

:n's vi

'Effib\Semen

onar:''

30

g

Year I PPW:4

Objective

To introduce the basic concepts of management to the students andhelp them understand the process of management and functions.

Unit I: Nature of Management

Management: Meaning, Definition, Nature, Purpose, and Importance-Management as Art, Science & Profession- Management Vs AdministrationVs Organization; Levels of Management-Roles and Skills of Managers,Functions of Management-Styles of Manager.

Unit II: History and Evolution of Management thought

Industrial revolution-Scientific Management-Administrative Management-Contribution of Max Webber - Human Relations Movement (Elton Mayo'sHuman Relation Movement) -Behavioral school of thought (McGregor's

Theory X, Y and William Ouchi Z theonr) -Systems theory of Management-Contingency theory

Unit rrr: Phnniog and Decision Making

Planning - Meaning - Need & Importance, types and levels - advantages &limitations. Planning Process, Management By Objectives (MBO) - Planningpremises - Environmental uncertainty and contirrgency planning. Decisionmaking-Process of decision making- 'I)pes of decision making (Risk,

certainty and uncertainty) characteristics ofgood decision making process.

Unit IV: Organizing

Delinition, meaning, nature, process of organizing - Authority,responsibility, accountability, delegation of authority, process of delegationand barriers to delegation, centralization vs decentralization, span of control-Organizational Structure: Definition, 'I)pes: Forrnal and Informal, Tail(Vertical) and Flat (Horizontal) - Functional structure - Divisionalorganizational structure (Product, Market and Regional) Matrix structure -

Line and Staff structure - Overcoming line and staff conflict.

Bachelor of Busiaess AdministrationPrinciples of Management I

BBA181-CBCSSemester I

{aa}r-CHa;RMAN

BOS IN BUSINESS MANAGEMENTOSMANIA UNIVERSITY

HYDERABAD - 500 007. (A.P.)

Unit V: Coordination and Control

Co-ordination - Need of co-ordination - 'Ilpes - Techniques - Distinctionbetween co-ordination. and co-operation - Requisites for excellent co-ordination - Control Definition, concept, need, importance, T]rpes of control -Process, Tools and techniques of controlling (in Brief) - Effective controlsystem.

Suggested Readings:

l. P.C. Tripathi & P.N. Reddy - Principles of Management - TataMcGraw-Hill

2. Principles of Management by R.K.Sharma , Shashi K. Gupta-Kalyani Publishers.

3. K. Aswathappa, "Organizalional Behavio/, Himalaya PublishingHouse.

4. R. Satya Raju and A. Parthasarathy, "Management", 2009, PFI

Learning (p) Limited.

*delr- HEAD OF DEPANIIIFi'.JIDEPARTMENT OF t,,lAii,r1ti:i1:rt:t..irL,f ,!sBHAVAN,S V|VE(AlinND" .oI ;

sArNrKpuEr, stc.,ri:ennaAi.' - "

CHr.,RMAllBos rN BUaTNESS |[tHtttYt*

HYDERABAD - 500 007' (A'P')

Year I

Bachelor of Business AdministrationBusiness Mathematics

BBA182-CBCSSemester I PPW:4

Objective:The main objective of this course is to teach students some advancedmathematical concepts along with its applications. Students will learn howto apply appropriate mathematical procedures / tools for solving problemsand thereby learn to perform logical mathematical analysis.

Unit I ProgressionsArithmetic Progression (A.P.) Geometric Progression (G.P.) and HarmonicProgression (H.P.) with simple practical applications in real life businessenvironment, set theory and its real life practical applications.

Unit II Matrix Ngebra

Introduction - Definition - Symbol, Order of a Matrix - Row , Column matrix, special types of matrices - Operations on Matrices - Matrix Multiplication

- Determinant of a matrix Inverse of a Matrix - Application of Matrices'System of Linear Equations and their solution using Matrix Method andCramer's Rule.

Unit IH Calculus

Real number systems, constants and variables, functions. Graphicalrepresentations of functions, limits and continuity of functions, firstprinciple of differential calculus, derivations of simple algebraic functionsand application of derivatives in Economic and Commerce. Maximum and

minimum.

Unit IV Introduction to Statistics

Introduction to Statistics: Definition, Functions of statistics, scope and

importance of statistic. Limitations and distrust of statistics types ofstatistical methods, Need for data - Data Collection and Analysis, T)'pes ofdata, primary and secondary, Methods of data collection, classilication of

data, Frequency distribirtion - Graphical representation (bar and line charts

and leaf display).

kt-z"e'k*'*:l}gillffilipiffilH;

Unit V Measures of Central Tendency

Measures of Central Tendency: Meaning and definition, Types of average,Median, Mode, Arithmetic mean, Relationship between mean, median andmode. Measures of Dispersion (range, quartile deviation and standarddeviation).

1. Mathematics for Management: - Raghavachar5r M., Tata McGraw Hill,2006

2. uBusiness Mathematics" - J.K. Singh, Published by HimalayaPublishing House Education - 2OO7

3. "Fundamentals of Mathematics" - Sanchetti, D.C. Kapoor, SultanChand & Sons.

4. "Economics" - Paul A. Samuelson, Tata McGraw Hill.5. Gupta S C u Fundamentals of Statistics", 6th Edition, Himalaya

Publishers House, 20046. Sharma JK u Business Statistics' 2"d Ed, Pearson Education, 2007

-DE,A RTr#EnlD#FM:.illj,'.,'l1I

",. . ^,..

BHAVAN'S VrVaxlrvHrrlor ioir ,s^rNrKpuRr sec "nDiiie"sii'-

- -

-:ili$ffimifl:l

cay'-

Year I

Bachelor of Business AdministrationFinancial Accounting I

BBA183-CBCSSemester I PPW

Objective:

To familiarize the students with basic accounting principles andtechniques of preparing and presenting the accounting information to thestake holders.

Unit I: Introduction

Financial Accounting - Origin, growth, definition, objectives, functions,limitations. Users of accounting information - Science or art; branches ofaccounting; double entry system of accounting; basic terminolory inaccounts; Concepts and Conventions. Accounting Cycle.

Unit II: Journal, Ledger and Trial Balance

Accounting Equation (problems) Journal- Ledger - Preparation of Trialbalance - Suspense account.

Unit III: Subsidiary Book

Subsidiary Books - Cash Book - TVo column - Three column - Petty CashBook.

Capital vs Revenue Final accounts of sole proprietorship- preparation oftrading account; profit and loss account; balance sheet. Trading Vs Profitand Loss Account; Profit and Loss account Vs Balance Sheet.

Unit V: Depreciation

Depreciation- Meaning - types of depreciation - causes of Depreciation -Importance of Depreciation; SLM and WDV methods of depreciation(Problems)

+

,[}cut"-.^\]zu S,i,,i;ffi if ;lUi'll*tm""".

sArNrKpunr,srblnjii,,),1" :

Unit IV: Final Accounts (Sole Proprietorship Only)

CHA,RMAN

' o''

[ 8ilillii t''* |$tHti.'Y'*HYDERABAD - 500 007' (A'P')

Suggested Readings:

1. P. C T\rlsain, oFinancial Accounting", Pearson Education.2. S P Jain, K L Narang "Advanced Accountancy, Principles of

Accounting", Volume I, Kalyani Publishers.3. T P Ghosh, "Fundamentals of Accounting", Sultan Chand and Sons.4. S N Maheshwari, "Fundamental Accounting", Vikas Publishing Pvt

Ltd.5. Dr. Prasanth Atma, "Financial Accounting & Analysis", Himalaya

Publishing House, First Edition 201 1.

(*CHh .RM AN

AGEMENIAN

BOS\NB \NES\AUAD-

sMN$J

500

ERS001

\1Y.(A .P)

oSMAN

BYD ERAB

HEAD CF OEPANTIIFNIDEpART|/ENT oF l,,i,r;:.;- , .ri . cT,,n,rqBHAVAN'S yiyErrl,rl;, 116a lc:

SAINIKPURI SEC,.l:I]ERNii,Y.

g,\^fo<1.-^t '*"-,-!

Year I

Bachelor of Business AdmlnistratlonBusiness Economlcs

BBA184-CBCSSemester I PPW:4

Objectlve:

This Course is meant to acquaint the students with the principles ofBusiness Economics as are applicable in business.

Unit I: Introduction

Basic concepts, Economic rationale of optimization, Nature and scope ofbusiness economics, Macro and Micro economics, Basic problems of aneconomy, Marginalism, Equimarginalism, Opportunity cost principle,Discounting principle, Risk and uncertainty. Externality and trade-offlConstrained and unconstrained optim2ation, Economics of Information.

Unit II: Theory of Utility

Theory of utility, cardinal and ordinal utility theory, law of diminishingmarginal utility, law of Equimarginal utility, indifference curves, consumerequilibrium, consumer surplus.

Unit III: Concept of Demand and Supply

Different concepts of demand, demand curve, Determinants of demand, Law

of demand, Demand forecasting methods, Market equilibrium, Concepts ofelasticity, Relationship. between price elasticity and revenue. Concept of

supply, supply curve, Conditions of supply, Elasticity of supply, The

experience curve, Economies of scale and scope.

Unit IV: Production and Cost Aaalysis:

The production function, Short-run and Long-run production function, law

of diminishing returns and returns to scale. Fixed, variable and other cost

concepts, Least cost-input combination, Relationship between productionand cost.

Unit V: Pricing in different Market Structures:

Market - 'Ilpes - Structures - Features - Price determination (long run and

short run) in Perfect Competition, Monopoly, Monopolistic and Oligopoly

markets, Pricing strategies. n ^

1[\&A'"'-t---*.-^ttJrri:lrr :t, C-,.:. _ .,:r.i

0EPAFTt/ErtI Lr

BHAVAN'S ViVSAINIKPUR

{-aur- 'JDA COLLEGEIN DENAEAO,

Suggested Readings:

1.P.L.Mehta:'Managerial Economics-Analysis, problems and Case2001, Sultan Chand & Sons, 8e edition.

2. Dominik Salvatore: 'Managerial Economics' Thomson Asia Pvt. Ltd.,Singapore, 4th edition, 2001

3. Dominik Salvatoie: 'Micro Economics, Theory and practice, OxfordLevi Press, 4fr edition, 2003.

4. Joseph G. Nellis and David Parker, 'Principles of business economics,Pearson Education Ltd.,2na Edition, 2009.

5. H.L.Ahuja: 'Business Economics' Sultanchand & Co., 4*, edition.

s"

L'-..-

Gd,-r_-- HEAO OF OEPi.fliIIENTOEPARTMENT OF I,4 A i'J AG; i; i, i] i STUOIES

BHAVAN'S VIVET..ANANDA COLLEGESAINIKPURI, SECUNDERABAD,

BUS\NESS

MANMANNER

AGEMENTSIlY

C

bOS\NSMAN\AUN

00 00[. (A.P.)

Hi'R

9-bHYDERAB

Year I

Bachelor of Business AdministratlonOrganizatlonal Behaviour

BBA281-CBCSSemester II PPW:4

Objectlve:To acquaint the student with the determinants of intra -individual, inter-personnel and inter-group behaviour in organizational setting and to equipthem with behavioural skills in managing people at work.

Unit I: Introduction (15 periods)Concept of OB - Disciplines that contribute to OB - Opportunities for OB(Globalization, Workforce diversity, customer service, innovation andchange, networked organizations, work-life balance, people skills, positivework environment, ethics)

Unit II: Individual & Interpersonal BehaviourIndividual Behaviour:(i) Attitude: Concept and components of attitude, behavior and Major jobattitudes(ii) Motivation: Concept; Theories (Hierarchy of needs, TWo factor,

McClelland, Goal setting, Equity theory)(iii) Personality: Concept of personality; Big Five model.Interpersonal Behaviour:Johari Window; Transactional Analysis - ego states, types of transactions,life positions, applications of T.A.

(ii) Leadership: Concept; Trait theories; Behavioral theories (Ohio andMichigan studies); Contingency theories (Fiedler), Inspirational Approaches(transactional, transformational and charismatic)Case Studies

Unit IV: Organizational Culture & ChangeConcept of culture, Impact (functions and liability, Creating and sustainingculture, Employees and culture - Creating positive and ethical cultures.Concept of Change, Forces of change, Planned change, Resistance,Approaches (Lewin's model, Organisational development *t"flq* , t_-t (^,Lk(X'-Lt-*!--*-\.:r-1F^_..:..,.tr ).- l,/r t l. I4 L, +-*.-- )E:AFrr.1: \,r " ,'| ' .,.,_DrE

t BlAvA,l,Si,-. ,1.._atr,,:G,jt:lt(prra .._ ;.,.,: I

5

Unit III: Group Behaviour(i) Groups and Work Teams: Concept; Five stage model of groupdevelopment; Group cohesionGroups and teams; Tlpes of teams; Creating team players from individuals.

Unit V: Conflict and Power & politicsconcept of conflict; conflict process - Negotiation Delinition, strategies &Process - Power Definition, Bases of Power, power tactics - organizationalPolitics

Suggested Readings:1. Organisational Behaviour by Stephen P. Robbins, Timothy A. Judge

and Seema Sanghi, 1311, Ed, Pearson Education ltd.2. Luthans Fred., "Organizational Behaviour", McGraw Hill.3. Prasad, L.M., 'Organizational Behaviour," Sultan Chand & Sons,

2003.4. Hellriegel, Slocum and Woodman, Organisational Behavior, South-

Western Thomson Learning, 9th edition, 2001.5. Behavior In Organizations, Jerald Greenberg, 8 th edition, pearson

Education.

GHEAD OF OEPAR iI,IENI

DEPART[,IENT OF I,lANAG iI,IEIIT S'UD!ES

CHAiRMANBHAVAN ,S

VIVEKANA NDA COLL LU

BOS IN BUSINESS MANAGEMENT

OSMANIA UNIVERSITY

HYDERABAD - soo 007. (A.P.)

SAI NIKPUBI, SECU NDERABAD.

.{a{_

a-

Bachelor of Business AdmlnistrationBusiness Environment

BBA282-CBCSSemester II PPW:4

Objective:

To familiarize the students wit]- various aspects of economic, social,

political and cultural environment of India.

Unlt I: Business Envlronment Analysis

Meaning and defrnition of business environment, .J}lpes of environment,

Nature, composition and scope of business environment. Business

environment and its impact on different kinds of business decisions.

Economic gowth & economic development: Meaning, factors and impact on

small, large scale business.

Unit II: Structure oflndian Industryphases of industrialization in India. Growth and Role of public and private

sector. concept and model of Public Private Partnership(PPP), Role and

impact of micro, small and medium enterprises (MSME)'

Unit III: Industrial & Licensing Policies

Industrial policies - L948, 1956, 1969, 1973, l99l - The role of public

policies in governing business . The new economic policy 1991'

Untt IV : Policies ln India

Fiscal Policy, Monetary Policy, EXIM Policy, Trade Policy .

Unit V: I{ational Income and Measurement, Fiscal & Monetary Policy

National income - Definition, Elements of national income -Recent trends in

the growth of National income and its important components: consumption,

savings, expenditure, investment, Primary, Secondary and Tertiary sector'

Measurement of national income. Highlights of cur''ent year budget.

^5ae\L- _rrrort^[t#'ffi

tsHAVAN'S VIVEI(ISAINIKPURI, SE

L

qur

Year I

+,.qBfiffiffibiig;l

Suggested Readings:

1. K. Aswathappa, 2012, " Essentials of Business Environment,,Himalaya Publishing House Publications

2. Misra S.K AndPuri v.K, 2012. "Indian Economy'', Himalaya publishingHouse, Mumbai.

3" Justin Paul, 2Ol2, "Business Environment", Mc Grahill.4. Rudra Dutta Andsundram, 2012 "Indian Economy'', s.chand& co.

New Delhi5. A.c. Fernando, 2072 "Business Environment", pearson Education,

New Delhi.

{ueQ,-CHHiRMANonT*r*,

"'' - *

i1ii it'-,$$?iilil ;;

,' r^ * r#i[%?'u'oiffl{;,1',,{T,,, ^, =,8HAVLry

._S,._Vl v E KA NA i j DA C0Li,_ _ j

SAINIKPURI, SECUNDERABAD.--- "

vt,..[f-u-t'-'-"--\

Year I

Bachelor of Business AdministrationFinancial Accouating II

BBA283_CBCSSemester II PPW:4

Objective:

To familiarize the students with basic accounting principles andtechniques of preparing and presenting the accounting information to thestake holders.

Unit I: Company Accounts (theory onlyf

Company - types - features - sources of capital - types of debt; preference;equity. Debt Vs Preference Vs Equity

Unit II: Company Final Accounts

Company final accounts with adjustments

Unit III: Bauk Reconciiiation Statement

Accounting Standards (AS -1, AS-2. AS-3. A5-6, AS-10, AS-14.)- GAAP -Introduction to IFRS.

Suggested Readings:

1. P. C T\:lsain, "Financial Accounting", Pearson Education.2. S P Jain, K L Narang oAdvanced Accountancy, Principles of

Accounting", Volume I, Kalyani Publishers.3. T P Ghosh, oFundamentals of Accounting", Sultan Chand and Sons.4. S N Maheshwari, "Fundamental Accountingi', Vikas Publishing Pvt

Ltd.5. Dr. Prasanth Atma, "Financial Accounting & Analysis", Himalaya

Publishing House, First Edition 201 1.

I1EAD CF DEDEPART[lENT OF trAlBHAVAN'S VIVEKAI

SAINIKPURI, SE(

p

l-,lrE

LEG

Bank Reconciliation statement. Balances favourable/unfavourable as percash book & pass book.

Unit IV: Inventory Valuation

Inventory Valuation - Methods of inventory valuation - LIFO, FIFO, simpleaverage, weighted average, ABC analysis - EOQ.

Unit V: Accounting Standards

Suggested Readings:

1. P. C T\rlsain, "Financial Accounting", Pearson Education.2. S P Jain, K L Narang "Advanced Accountancy, Principles of

Accounting', Volume I, Kalyani Publishers.3. T P Ghosh, "Fundamentals of Accounting", Sultan Chand and Sons.4. S N Maheshwari, "Fundamental Accounting", Vikas Publishing Pvt

Ltd.5. Dr. Prasanth Atma, "Financial Accounting & Analysis", Himalaya

Publishing House, First Edition 201 l.

-':..}gxrult"'tPim?fiil'

HEA0 0F DEpAp r-f,lE TO€PABTMENT OF MANAG;MEiJi STL DII:SBHAVIN S VIVEKANiI;.IOA coLi;cr

SAINIKPURI SECUNDEFAEAD.

"/c-^tl^r-

Bachelor of Business Administration,.i , ,, . Information TechnologY

BBA284-CBCSSemester II PPW:4Year I

Objective:

Unit I: Introduction of Information Technology

Computer systems- I/O devices, Memory devices, processors-software'

Hardware -Definitions-Classification of software-systems software,

Application software-operating systems- Definition-'Ilpes of oS-real time,

time sharing, multiprogramming, Multiprocessing etc-understanding of GUI.

Trends in Software & Hardware-Networks-

Delinitions -'Ilpes of Network - LAN, WAN, MAN, CAN

Unit II: Introduction of Information Systems

Definition of Data, Information & Knowledge-Definition of IS-IT vs IS -Tlpes

of IS from functional perspecLive - Human resource IS, Financial IS'

Marketing IS - IS from managerial perspective - Operation' Tactical'

Strategic IS-MIS and other Systems - MIS, DSS'

Unit III: Multimedia ConcePts

Delinition of Multimedia - Multimedia -devices-Multimedia Formats-Audio

formats-Video formats-compression /decompression issues- multimedia

storage, Business Applications of Multimedia-Education-Entertainment-

Training-Business

Unit IV: Internet & SecuritY Issues

Internet-History-InternetAddressingandarchitecture.WWW-Architecture-browsers-servers-Search engines-Internet services- Email-

FTP- Remote Login- Chatting- Messaging- Groups- Social Networking-

Internet in Business- e-commerce definition- types of online business-

Securityissuesininternet-SecurityThreats-Measuresofcontrolthem-passwords-smartcards.encryption/decryption-firewall-differenttypesoffirewall.

Unit V: Oflice Management Applications'Intranets, Extranets, VPN- Internet Telephon

- spreadsheet applications-use of Database

applications- Group ware-audio artd video Co

y-use of sPreadsheets for office

s of the office- Database

C, HEA;DEPARTMEITi:

SAINIKP( E

nferencing

::5iu

BHAVAN'SOF MA^ AGEMEilI SII'NIT

ENT{DEP/!gAD#*,ffi-,

Suggested Readings:1. Kenneth C. Laudon & Jane p. Laudon _ Management

Information Systems- Managing the Digital Firm, pearsonEducation, fourth Edition 2OOg.

2. T\rrban, Mclean, Wetherbe-Information Technolog, forManagement, Wiley

3. Leonard Jessup, Joseph Valacich _ Information Systems Today,Why is matters, pearson Education _ Low price Edition, SecondEdition

4. Etfy Oz-Management Information systems, Thomson courseTechnologr, Fifth Edition

5. Alexis Leon & Mathews Leon -Introduction To computers withMS-Offrce 2o00,Tata McGraw - Hill publishing CompanyLimited.

Practical Syllabus for IT Lab1. MS-WORD- word processors Basics - Creating, saving, editing,

printing, copying and moving of documents- Search and replaceBlocks of rext- character and page formatting - Table handling-MailMerge

2. Ms-ExcEL - Basics of worksheet-Mathematical calculations-Use ofFormulas, Functions, Graphs-Data Base handling -ManipulatingWorksheets.

3. MS-POWERPOINT - Creating, Opening, Editing, Saving apresentation-Use of Templates-slides show, Modifying a presentation,Slide Layout and slide structure- working with objects- addinganimation, sound. to a slide show

4. MS-ACCESS-Major Objects of Access - Creating a Database-Tables_Field Tlpes-Forms, Queries, Reports-setting primary Key-constraints.

Suggested Readings:

1. Vikas Gupta, Information Technologr Course Kit-Comdex-Dreamtech.

2. DR. Mukesh Dhunna& J. B. Dixit- Information Technologr inBusiness Management- University Science Press.

3. ITL Education Solutions LTD- Introduction to informationtechnologr - Pearson Education.

4. Sanjay Saxena - A First Course in computers - Based onwindows Office XP - Second Edition - Vikas Publishing House

"z\rrL<-L''*..-""*(itHEAC OF O:Pi RII/E'VT JDEPARTMENT 0f [1Al ;AGEl,irl'lT STUC'rES

BHAVAN'S VIVEKANANDA COLLEGESAINI(PURI. SECUI.iDEP; 6At].

*acl^-'-,."*,u'1ffiffi"t;;i'

Bachelor of Business AdministrationSEC I (Skill Enhancement Course)

Presentation Skills PPW:2

obJectlve: This program is exclusively designed for students to build their

presentation skills. The main idea behind the program is to improve the

lalguage, communication as well as presentation skills of the students.

Duration of the program: 30 classes. 2 classes would be conducted per week.

For 2 credits

ObJectlves of the Course:

1) To provide knowledge for creating structure and plan a presentation'

2) To understand the effective utilization of visual aids for a good presentation.

3) To learn to use non-verbal communication.

4) To improve the overall image and etiquette.

Syllabus:

1. Preparation of presentation:

a) what, how, for whom, structure, principles and presentation technique

b) Preparation of presentation II: business presentation

specifications

2. Nonverbal communication during presentation: how to manage stress,

body language, activating the audience with nonverbal communication

3. Verbal communication: ice breakers, usable and unsuitable phrases

4. Communication skills: listening, empathic reaction, how to question,

attracting the audience attention

5. Case Study analysis (Oral Presentation)

6. Work with audience - ice-breaking sessions, get them in the mood, work

with emotions, vi su alization tools

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7. Improvisation of presentations and Extempore presentations

8. Feedback - appreciation and critique

9. Image and etiquette

The components of the prograln are:

Theory:

Planning and preparation

o Collecting and Collating Data for the presentation

. Desigrr.ing the Presentation structure

. Use of visual aids

o Handling Audience

o Conduct during presentation

r Elementary Body Language, Body Postures and Poise

* Oral Presentations- Prepared (4 classes)

.!. Oral Presentations- Extempore (4 classes)

l. Presentations (General)- Powerpoint (4 classes)

* Presentations (Management) (4 classes)

.!. Written examination and Final Presentation (4 classes)

.i. Review

Practlcals:

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Year II

Bachelor of Business AdministrationHuman Resource Management I

BBA381Semester III PPW:4

ObJective:

To provide broad knowledge about the various concepts and practices in

the area of Humal Resource of Management so as to equip the students to

understand the impact of HRM on business.

Unlt I: Introduction to HRM

Definition -objectives - Scope - Importance - Role and Functions - Personnel

Management vs HRM - HRM Environment - current and Future challenges in

HRM- Jobs and careers in HRM - Strategic HRM- Models (Strategic Fit Model,

Business oriented model, Strategic allocation model), Levels and Strategic

Management Process

Unlt II: Human Resource Plannlng

HRP - Definition and Meaning - Objectives of HRP - Process of HRP -

Forecasting and Supply techniques of HRP -- Benefits of HRP - Barriers to HRP

- Effective Human Resource Planning

Unit III: Job Analysis and Job design

Job Analysis - Concept and meaning - Process of Job analysis - Job

Description - Job Specilication - Job Design - Approaches of Job design -

Techniques of Job Design - Job Rotation, Job Enlargement and Job

Enrichment.

Unlt IV: Recnrltment and Selectlon

Recruitment - Meaning and objectives - Sources of recruitment - Process of

Recruitment - selection - concept - Need - Process of Selection - t,?es of tests

- tlpes of interviews. Recruitment Vs Selection'

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Unlt V: Post Selectlon

Placement - Meaning - Process of Placement - Induction - Definition a]]d

Meaning - Tlpes of Induction - Process of Induction - Socialization - stages inSocialization - Employee mobility - Promotions - Demotions - Retirements -Transfers - Separations.

References:

1) P. Subba Rao "Essentials of Human Resources Management and

Industrial Relations.", Himalaya Publishing House

2) K. Aswathappa "Human Resource and Personnel Management - Text and

cases", TMH3) Pravin Durai "Human Resource management" - Pearson Education

4) David A. DeCenzo & Stephen P. Robbins, 'Fundamentals of HumanResource Management", John Wiley & Sons

Suggested Readlngs

1. Wayne F Casio'Managing Human Resources" MacGrawHill

2. N.K.Sahni and Yogesh Kumar 'Personnel Management and Industrial

relations", Kalyani Publishers3. Michael Armstrong - 'Armstrong's Essential Human Resource

Management Practice: A Guide to People Management, Kogan Page

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Year II

Bachelor of Buslness AdministratlonBuslness Statlstics

BBA382Semester III PPW:4

ObJective:

To generate understanding of statistics in business decision making aldimpart knowledge of the tools of statistics.

Unit I:

Statlstics - Definitions - functions of statistics - data collection & analysis,

measure of central tendency- mean , median & mode, measure of dispersion -range, Q.D, S.D, skewness and kurtosis

Unlt II:

Correlation - Correlation Analysis - Scatter diagram, Positive and negative

Correlation, limits for coeflicient of correlation, Karl Pearson's coefficient ofcorrelation, Spearman's Rank correlation.

Untt III:

Regression Regression Analysis - Concept, l,east square fit, two lines ofregression, properties of regression coefficients (Simple problems only) and

interpretation of regression line.

Unit IV:

Index l{umbers

Index Numbers Introduction - TYpes - Problems in Construction-Characteristics - Construction of weighted and un- weighted index numbers -Price and Quantity /Volume index numbers - Tests - time reversal -FactorReversal and Circular tests - Chain and Fixed base - Changing of base -splicing - consumer price Index

HEAD OF

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BI{AYAN'S VIVEKISAINIKPUEI, -

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Unlt V:

Tlme Serles Analysls

Time Series Analysis Components, Models of Time Series - Additive,Multiplicative and Mixed models; Trend analysis - Free hand curve, Semi

averages, moving averages, Least Square methods (Simple problems only).

References:

1. Gupta S C ' Fundamentals of Statistics", 6th Edition, HimalayaPublishers House, 2004

2. Sharma JK " Business Statistics" 2nd Ed, Pearson Education, 20073. Levin R I, Rubin S David, "statistics for Management', 2000 Ed. Pearson

4. Apte. D P "Statistical Tools for Managers - Using MS Excel", 2009 1"t Ed.

Excel Books.5. Kanji K Gopal, 2006, "lOO Statistical Tests', Sage Publications.

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Bachelor of Business AdminlstrationFundamentals of Marketing I

BBA383

Year II Semester III PPW:4

ObJectlve:

To introduce the students to the fundamental principles and concepts ofMarketing.

Unlt I: Hlstory and Origin of Marketlng

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Meaning and definitions of basic marketing concepts: market - types:

Consumer, business, rural markets, marketing, philosophies of marketing,marketing management, marketing management process, need, want,customer, customer value, consumer, satisfaction, delight, exchange process,

marketing system, marketing mix and related concepts.

Unit II: Marketlng Environment:

Micro Environment: The company, suppliers, marketing intermediaries,customers, competitors, publics. Macro Environment: Demographics,Economic environment, Natural Environment, Political Environment, CulturalEnvironment, Impact of marketing environment on marketing decisionvariables.

Unit III: Market Analysls

Market evolution, Market profile, MIS - Components of MRlS-MarketingInformation Research System, Steps in Marketing Research.

Unit [V: Influences of demand

Nature of demand, Determinants of demand, Demand situations and tasks ofmarketing, Impact of environmental factors on demand.

Unlt V: Segmentation and Targetlng

Segmenting consumer markets, business markets, International markets,Evaluating market segments, selecting market segments, Target market, targetmarket identification, market targeting, mass marketing, niche marketing.

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OSMANIA UNIVERSITY

HYDERABAD - 500 007. (A.P.)

References:

l.Philip Kotler:'Marketing Management-The Millennium Edition', 2001,Prentice Hall of India Rrt. Ltd., 10m Edition.

2.V.S.Ramaswamy, S.Namakumari:'Marketing Management-Planning,Implementation and Control',2OO2, Macmillan & Co.

3. Rajan Saxena, "Marketing Management", 2OO9,4ft Ed. Tata Mc Graw Hill'

4. Tapan K Panda, "Marketing Management',2OlO, 1st Ed. Excel Books.

t'-' _' - . - :_'_ " -

Bachelor of Business AdmlnfutrationFinancial Statement AnalYsis

BBA384

Year II Semester III PPW:4

Objective:

To understand and enhance the ability of students to use tools to analyze

information presented in Financial Statements.

Unit I: Introductlon

Introduction to financial statements - meaning - types - Income statement -balance sheet - vertical and horizontal - income statement vs balance sheet.

Tools for financial statement analysis.

Unlt II: Comparatlve and Common Slze Statement Analysls

comparative statement analysis - income statement - balance sheet. common

size statement analysis - income statement - balance sheet. Trend analysis.

Unlt III: Ratlo Analysls

Meaning of Financial Ratio- classification, advantages and limitations of ratio

analysis. Liquidity ratios- Leverage ratios- T\rrnover ratios- Profitability ratios.

Decisions based on ratio analysis.

Unit IV: Funds Flow AnalYsis

Funds flow analysis- concept of funds flow - statement of changes in working

capital - Funds from business operations- statement of sources and uses of

funds- Advantages of funds flow analysis'

Unlt V: Cash Flow Andysls

Cash flow statement - Accounting standard 3 (AS3) - preparation of cash flow

statements- advantages of cash flow analysis. Difference between funds flow

statement and cash flow statement.

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References:

1. Dr.PRashanth Athma .financial accounting analysis' Himalya publishing

house.

2. 'Financial accounting analysis" V' Rajasekaran, pearson 2012 edition

3.Dr. Jawaharlal "accounting for management", 2015 5s edition HPH

4. 'Management accounting princiPles & practices, sahaf, VPH

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Syllabus

l. Basic introduction to Excel2. Basics of Excel3. Formatting worksheets4. Formulas in Excel5. Relative, Absolute, Mixed cell references: >,<,= operators6. Different types of F\rnctions in Excel7. Different types of charts in Excel8. Linking between sheets9. Protection of worksheets10. Give permission to Read/Write some area of the sheet1 1. Filters and Sorting(Advanced Filters)12. Pivot Tables and Pivot Charts13. Data Validation14. ConditionalFormattingf 5. Macros16. trIhat lf andysis

--- Scenario Manager--- Goal seek--- Data Table

17. Lookupfl, vlookupfl, hlookupfl functions18. Exchange (copy, import, export) data between Excel and Access

HEAD OF

OEPARTMENT OF i

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Bachelor of Business AdmlnistrationSEC II (Skill Enhatrcement Course)

Drcel For Management PPW: 2Course: MS ExcelThis program is exclusively designed for students to equip them with therequisite Knowledge on Excel.

Duratlon of the program: 30 classes. 2 classes would be conducted per week.

For 2 credits

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Year II

Bachelor of Buslness AdninistrationHuman Resource Management II

BBA481Semester [V

ObJective:

To provide broad knowledge about the various concepts and practices in thearea of Humal Resource of Management so as to equip the students tounderstand the impact of HRM on business.

Uait I: Human Reeource Development

HRD - Need, Scope and objectives- Future of HRD - Training and Development- Concept of training and objectives - Difference between training anddevelopment - Process of Training: Training Need Assessment - Trainingmethods - Evaluation - Benefits of training - Management DevelopmentProgramme

Unlt II: Career Plannlng & Development and Performance Appralsal

Career Planning artd Development - Career - Career planning - - Careerdevelopment - Career anchors - Career stages -Career planning process -

Career development - Individual career development and organizational careerdevelopment - Mentoring and Counseling

Performance Appraisal: PerformancePerformance Appraisal - Methods ofAppraisal

Appraisal -ConceptAppraisal - Errors

- Process ofin Performance

Unit III: trIage and Salary Admlnlstration

Compensation and Benefits -Objectives - Function -Compensation Structure -Concept of Wage (minimum, fair and living wage) and Concept of salary -

Factors affecting wage and salary administration - Job Evaluation meaning andMethods - Wage differentials - Incentive Plans - 'Ilrpes of incentive schemes -IndMdual Incentives (Taylor's and Merrick's differential piece rate system) -Group Incentives (Scanlon and Rucker incentive plan) - Organization wideincentive plan (Profit Sharing - ESOPS) Fringe benefits, Executivecompensation

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Unit W: Employee Relations

Social Security Measures and Legislation in India -IR - Meaning andImportance of IR (Dunlop IR Model)- Factors affecting IR - Trade unions - 'I)rpesof Trade Unions - Employee Discipline -Objectives - Indiscipline -DisciplinaryProcedure - Employee Grievance - Grievance Redressal mechanism - Collectivebargaining -Participative Management.

Unlt: V Contemporary HRM Practices

HRIS - HR Audit - HR Research - HR Accounting (Lev and Schwartz, Flamholtzand Hermanson's Models)- Diversity Management

References:

1) P. Subba Rao "Essentials of Human Resources Management andIndustrial Relations.', Himalaya Publishing House

2) Pravin Durai "Human Resource management"- Pearson Education3) David A. DeCenzo & Stephen P. Robbins, 'F\rndamentals of HumanResource Management", John Wiley & Sons

Suggeeted Readlngs:

1) Wayne F Casio "Managing Human Resources" MacGrawHill2) N.K.Sahni and Yogesh Kumar "Personnel Ma-nagement and Industrial

relations", Kalyani Publishers3) Michael Armstrong - 'Armstrong's Essential Human Resource

Management Practice: A Guide to People Management, Kogan Page

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Semester IV PPW:4

ObJectlve:

Quantitative decision-making is the use of mathematical methods and dataanalysis, as the means to analyse and help make educated decisions aboutcomplex problems. The main goal of the course is to provide students with therelevant tools and techniques for solving managerial decision problems.

Unit II: Probablllty Distributlon.

Probability Distribution-Random Variable (RV), Expectation and Variance of aRV. Probability distribution function, properties, Continuous and DiscreteProbability distribution functions. Discrete Probability distributions: BinomialDistribution, Properties and applications; Poisson distribution, properties andapplications. Continuous Probability Distributions-Normal DistributionProperties, applications and importance of Normal Distribution.

Unlt III: Sampling

Sampling Theory-The basics of sampling-Sampling Procedures-Random andNon-Random methods-Sample size determination-sampling distribution,Standard Error, Central Limit Theorem. Hypothesis Testing-statisticalEstimation, Point and Interval Estimation, Properties of a good estimator,confidential interval

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BHAVAN'S VlVEKAliit'rl' r.t ' Lt LiSAINIKPURI, SECUNDEA^'^ J.

Bachelor of Business AdminlstrationQuantltative Techniques

BBA482

Year II

Unit I: Introductlon to Probablllty

Introduction to Probability-Concepts and Definitions of Probability-Classical,Relative frequency, subjective and axiomatic. Addition and multiplicationtheorems, Statistical independence, Marginal, Conditional and jointProbabilities.

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Unlt tV: Parametrlc TestsLarge Sample Tests-Test for one and two proportions, Test for one and twomeans, Test for two S.D.'sSmall Sample Tests- t-Distribution-properties and applications, testing for oneand two means, paired t-test.

Unlt V: Non-Parametrlc TestsChi Square Test - Goodness of fit - test for independence of attributes -

ANOVA - one way and two-way ANOVA

References:1. Gupta S C 'Fundamentals of Statistics', 6tn Edition, Himalaya Publishers

House, 20042. Sharma JK "Business Statistics" 2"d Ed, Pearson Education, 20073. Levin R I, Rubin S David, 'Statistics for Management", 2OO0 Ed. Pearson4. Apte. D P'Statistical Tools for Managers - Using MS Excel", 2OO9 1"t Ed.

Excel Books.5. Kanji K Gopal, 2006, "100 Statistical Tests', Sage Publications.

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DEPARTI,IENT 0F i,1.'''f il: "-BHAVAN,S Vivi: ..;.,,.

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Year II

Bachelor of Business AdminlstrationFundamentals of Marketing II

BBA483Semester W PPW:4

ObJective:

To introduce the students to the tools of the Marketing mix for marketinggoods and Services. The course also helps students to acquire knowledge onnew and emerging areas in Online Marketing.

Unlt I: Product and Priclng decisions

Products, product assortment, product planning, product attributes, productclass, product development, product form, product line, product mix, branding,brand equity, brand extension, product differentiation, product positioning,product life cycle, Different types of PLCs, Pricing products, Methods of pricing,

Unit II: Dlstributlon and Promotion

Channels of distribution: Tlpes of Channels, Levels of Distribution Channels,Channel Decisions, Promotion mix-Advertising, Sales Promotion, publicRelations and Publicity, Personal selling and Direct Marketing.

Unit III: Digital Marketing

Introduction to Digital Marketing, Digital Consumer, Digital Marketing:Advantages and Disadvantages, Challenges, Tech-enabled Marketing,Advertising Online, Forums, Newsgroups, Bulletin Boards and Webcommunities, Webcasting and Narrowcasting, Online Marketing Strategies-SEO-Search Engine Optimisation,

Unlt W: Marketlng PLan and Control

Strategic planning at business level, Importance of marketing planning,Designing overall marketing plan, Contents of marketing plan. Marketingcontrol, Annual plan control, Efficiency control, Profitability control, Strategiccontrol, Marketing Audit.

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Unit V: Servlces Marketing and Dlstrlbution models

Services Marketing: Service Concept, Goods-Services continuum, 4Is ofServices, Services Marketing Mix, Service Marketing Triangle, Measuringservice Qua1ity, Service gaps model, Tech-enabled services;Comparison of distribution models of major e-marketplaces.

References:

l.Philip Kofler:'Marketing Management-The Millennium Edition,, 2OOl,Prentice HaIl of India Pvt. Ltd., 10ft Edition.

2. Kotler Phillip, Garyarmstrong, Prafullay Agnihotri, EU Haque,,principles ofMarketing', 201O, 13th Edition, Pearson Education PHI.

3.V.S.Ramaswamy, S.Namakumari: Marketing Management-planning,Implementation and Control',2002, Macmillan & Co.

4. Dan Zarrella: The Social Media Marketing Book', 2009, OReilly Media, 1stedition.

5. Damian Ryan, Calvin Jones: 'Understanding Digital Markeilng: MarketingStrategies for Engaging the Digital Generation'.

Suggested Readings:

1. Christopher Lovelock , . Services marketing,PHI

2. Dan Zarella: The Social Media Marketins Book

3. Rand Fishkin and Thoman Hogenhaven: Inbound Marketine and SEO:Inslshts from the Moz BloE

kaLLHEAD oF DEP't or"'-rit

DEPARI1IENT Cri MAil1,- : STr .rrES

EHAVAN'SVIVEi(Ai:,'.,,:'."-1,:'-iiSAlt'llKPURl' SECIINI rd,,LAD. iliffiti[i$ffi;

Year II

Bachelor of Busiaess AdrnlnistrationElemeuts of Financial Management

BBA484Semester IV PPW:4

ObJectlve:

To acquaint the student with the basic knowledge of finance and thefinancial decision making process of a business concern.

Unlt I: Introduction

Introduction - Evolution - Objectives - Scope - Functions of FinancialManagement. Functions of financial Manager - Profit vs Wealth Maximization-welfare. Risk Vs Return. Time value of money - present value - present value ofannuity- future value - compound value of annuity.

Unit II: Capital Budgeting

Capital Budgeting - \rpes, Traditional and modern methods - Discounting andNon-Discounting methods of evaluating investment - Estimation of cash flows -payback - ARR - NPV - IRR - Profitability Ratio - NPV vs IRR.

Unlt III: Sources of Finance

Sources of capital - long term and short term - equity - debt - preference -retained earnings. Cost of capital - Specific cost of capital - debt - equity-preference - retained earnings; Weighted average cost of capital - Book valueweights and market value weights.

Unlt IV: Dlvidend Theorlea

Dividend function - types of dividend - dividend theories - relevance (Walters',Gordon) and irrelevance theories of dividend (MM Theory)

Unlt V: Working Capital

Working capital - concept - need - importance - t,?es - components of workingcapital - factors determining working capital - operating cycle- Estimation ofworking capital - current assets & current liabilities approach - operating cycleapproach- Cash Management - Receivables Management.

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References:

1. Sudershana Reddy,'Financial Management",20 10HpH

2. IM Pandey, "Financial Management", Vikas publishing pvt.Ltd.,

3. Prasaana Chandra, oFinancial Management Theory and practice", TataMcGraw Hill.

4. M Y Khan AND PK Jain, Iinancial management', TMH.

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ka"-n*--

Year III

Bachelor of Business AdministrationManagement Accounting

BBA58I.Semester V PPW:4

Objectives:o To provide the students with knowledge of management accounting in

order to apply the concepts of planning, controi and decision-makinoo To understand the basic concepts of management accounting.. To be able to analyze and evaluate information for cost ascertainment,

planning, control and decision making

Unit I

Management Accounting - Introduction - Meaning - objectives - functions -Scope - Management Accounting Vs Financial Accounting Vs CostAccounting - Methods and Techniques of Management Accounting -Limitations of Management Accounting - Cost - Classification of Cost - CostBehavior - Segregation of semi variable costs into hxed and variable.

Unit II

Marginal Costing - Concept - CVP analysis - P/V ratio - Breakeven point -Break Even Charts and margin of safety.

Unit III

Pricing decisions - Decisions involving alternative choices (profit planning -make or buy decisions - sales mix - limiting factor decisions - effect ofchange in sales price.

Unit IV

Budget - lVpes of budgets - merits and demerits of budgeting - Budget Vsforecasting - fixed budget Vs flexible budget - probiems on flexible budget.

Unit V

Standard costing -meaning -- standard costing Vs Budgetary Control- typesof standards - standard setting - Material variances - labour variances -sales variances

Outcomes:a On completion of course, students are expected to understand and

analyze cost - volume proiit techniques in order to make optimal

I \t)CHAIR A

BOS IN BUSINESS MANAGEMENTOSMANIA UNIVERSITY,

S

HYOERABAD-50 0 007, T.S

eosc

nent F

Able to Prepare a flexible budget which provides an understanding ofthe relationship between the various components.

Perform material and labour cost variance analysis

Suggested Readings:

1. Shashi k Gupta and Sharma, "Management Accounting", Kalyanipublications

2. "Principles of Cost and Management Accounting", Dr. S NMaheshwari, Sultan Chand and Sons.

3. Dr. Jawah ar Lal " Accounting for management" 2010, HPH sth edition

References :

1. Khan M.Y. and jain P.K., "Management Accounting", TMH.2. RP Rustogi, uManagement Accounting ", Galgotia publishingcompany

CHP iPERSON'oS ln Mr' Semen: -liudles

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Year III PPW:4

objectives:

To enable the student to think, act and lead business, internationally, bygenerating a clear perspective on solid grounding in ethics, globalisation andcross functional issues.

Unit - I: Global Imperative:

An overview-International Business: A global perspective-Emergence ofGlobalization-Drivers of Globalization-Internationalization process-Stages inInternational Business-Approaches to International Business; InternaiionalTrade Theories; Environment of International Business-CulturalEnvironment and Political Environment.

Unit - II: Global Business & National Regulation:

Rationale for Government Intervention-Forms of rrade Regulation atNational Level-Tariff and Non-Tariff Barriers. Regional Economic fntegration:Levels of Economic Integration-Benefits & cosis of Economic Inte[ration-Major Trading Blocks: EU, NAFTA, ASEAN and sAARC. MuriilateralRegulation of rrade and Investment-Basic principles of Murtilaterai i.ra.Negotiations-GATT and its early Rounds-woi1d Trade organization-Structure and functions- (Relevant Cases to be discussed)

Unit - III: Global Business and Entry Strategies:Global Market Entry Strategies-Exporting, Licensing, Franchising, ContractManufacturing, Assembry ana Integrai*ed Locar

".rra.rufactu.iig.- cr"u"rownership

- strategies: Strategic Ailfince- 'I],pes of Strategic ittir.r...-Selection-of Strategic Alliance-partr"_., *r.,rgi.rg and sustaiiirrg J,.ri.gi.Alliance-cost and Benefit Analysis of bntry i'tr"I.gi."' e.,t.y a.,'ary.i.

"urraEntry strategr conliguration. (Rllevant C."e" to be dlscussediUnit - tV: Global E-Busiaess:

conceptual Framework of E-business-prerequisites for Effective E-businessTransactions-E-business,strategies-Grouar--'e- Marketing - ElectronicProcessing of International Trade-Docume.ris --rohcy Framework for GlobalE-business (Relevant Cases to be ai"c"s".a)-"Unit - V: Managing Global Business:

Organization -Global Strategic planning_Goins GlobalStrategies-lntercultural Comlmunicatio.r-"_irri..-..rit ..lanagement in Global Context.

Stratery and Globaland ImplementingHuman Resources M

Bachelor of Business AdministrationInternational Business

BBA582Semester V

IBPERSI"NBOS in i

.havan's

Outcomes

1. Students will have a clear perspective on environmental factorsboth domestic and global business.

2. Knowledge on global integration3. Able to identify opportunities and challenges in designing strategies

and to deal with them effectively.4. Identify e-enables of business5. Identify functional resources useful for international business.

Suggested Books:

1. Charles W.K Hill, and Arun K. K. Jain, "lnternational BusinessCompeting ln ttre 'Ctofa Mait"f Ff"".", ZO'iO,6tn Ed. fata fr{cCraw-nil.

- Sr.tamgr Cavusgil, Gary Knight, JohnR. Riesenberger, 2010, Pearson Ed.2. Michael R. Czinkota, LLkk. A. Ronkainen and- Michaei H. Moffett,

"lnternational Business", 2OO9,7th Ed, Cengage Learning, New Delhi.

3. 4lain Verbeke, "lnternational Business Strategies" 1st edition, 2009,Cambridge

4. Rakesh Mohanh Joshi, "International Business", 2009, Oxford Universit5zPress.

5. David H. Holt and2007, Thomson.

Karen W. Wigginton, "lnternational Management",

6. Jeanett and Hennessey, "Global Marketing Strategies", 2005, Jaico, NewDelhi.

7. Subba Rao, 2OO7, "International Business", 20 1 0, Himalaya publications,New Delhi.

8. Bholanath Dutta, "lnternational Business Management,,, 2O1O, Text &Cases, Excel, New Delhi.

9. John D. Daniels & Lee H. Radebaugh, "International Business", 2006,Pearson Education.

10. Hodgetts, Luthans and Doh, "International Management Culture,Strategr and Behaviour", 2006, Tata McGraw-Hills, New Delhi.

1 1 . Anan t. K. Sundaram and J. Stewart Black, "The InternationalBusiness Environment",2OOg, Test and Cases, PHI Learning, New Delhi.

12. Pradip Kumar Sinha and Sanchari Sinha, "International, BusinessManagement", 2OO8, Excel, New Delhi.

13. Mike W. Peng, "Intemational Business", 2008, Cengage Learning, NewDelhi.

14. Aswathappa, K, "lnternational Business", 2OlO, Tata McGraw Hill,New Delhi.

Nag. "International Business Strateg/, 20 1 0, Vikas.Mamah Adhilcary, "Global Business Management" ,2009, Macmillan.

15.16.

DOS in ManeShayan's Vive

Sai

,:iSONnent S

Year III Semester V

Objective:

The course aims to make students understand the basics and technicalitiesinvolved in Research designs and research methodolory.

Unit I: Research Methodologr: Meaning - Importance - TYpes of Research,Research process, Delining research problems and Objectives, Formation ofhypothesis, Research designs: Exploratory, Conclusive, Descriptive, Causal,Cross-sectional and longitudinal/ Panels, types of experimental designs.

Unit II: Data types - Methods and Techniques of data collection (Field

Study, Laboratory Study, Survey Method, Observational Method, Focusgroup method, Behavioral data method, Experimental method), Contactmethods(mail, telephone, personal, online), Researchinstruments(Questionnaire, Schedule, Mechanical instruments), Censusand Sample - Importance, Sampling: Steps, Methods, Sample size.

Unit III: Measurement and Scaling techniques: levels of measurement-Nominal, Ordinal, Interval, Ratio scales and types of Measurement Scales

Rating, Ranking, Likert and Semantic Differential scales, Validity andReliability of a scale.

Unlt W: Data Analysis and Interpretation: Hypothesis formulation andtesting - Chi Square Test and ANOVA, McNemar test, Wilcoxon Matchedpairs test, Mann-Whitney test, Kruskal-Wallis tests.

Unit V: Writing and formatting of reports - Presenting research reports -Text, tables and graphs/charts - Precautions in writing a report - Steps inwriting a good report - Structure of a good report - Plagiarism.

Outcome:

The course will equip students with the knowledge to conduct research,aralyze data and make inferences effectively.

Suggested Readings:

1. O R Krishnaswami and M Ranganatham, Methodolory of Research inSocial Sciences

PPW:4

PH,2011 Ed

et-rr

Bachelor of Business AdministrationResearch Methodology

BBA583

13 ln l',4 rement Studli^^andr Coll

2. Naresh K Malhotra, Marketing Research - An appried orientation,,,Pearson Prentice Hall, Sth Ed.

3. G C Beri, Business Statistics,. Tata McGraw Hill, 3.d Ed. 2O1O

4. Fundaments of Business Analytics by RN prasad and seema Acharya,Wiley India Publication

References:

I C R Kothari, Research Methodolory _ Methods and Techniques, NewAge Internationa_l Publications, 3rd Ed.

2. Thomas H. Davenport, Jeanne G. Harris, Robert Morrison _ Analyticsat work: Smart Decisions, Better Results I st Edition, HarvardBusiness School press (2010)

CHAa.)S in Man agement Slridies

.ian's vivel(ananda i ,Sa inikpuri

Year III

Bachelor of Business AdministrationInvestment Management I

B8A584.1Semester V PPW:4

Objectives:

To expose students to the fundamentar concepts of investment theory andfinancial markets.

. To acquaint studentsfinancial markets.

with investment strategies followed in the

Unit I: Investment

Investment - ReaI asset Vs Financiar Asset - Investment vs Gambling vsspeculation - Factors influencing investment decisions - InvestmentAvenues - Decision process - Risk Vs Return - carcuration of risk andreturn of single asset and portforio - Expost and Exante return - standarddeviation - coefficient of variation.

Unit II: Fundamental and Technical Analysis

Fundamental Analysis - Economy Analysis - Industry Analysis _ CompanyAnalysis.

Stock Market - T}lpes of products traded in stock market _ BSE and NSE,Sensex, NIF:[Y, calculation of Sensex and Nifty. Technical Analysis _ Tlp.sofCharts . (Relevant Cases to be discussed)

Unit III: Valuation of Debt and Equity

Valuation of Equity - Dividend valuation model - constant growth model -two stage model - three stage model - p/E model.

Valuation of Debt/Bond - current yield - Holding period yierd - Intrinsicvalue-YTM-YTC.

Unit IV: Portfolio Construction

Portfolio Risk and Return - Markowi tz model - Minimum risk of a portfolio -efficient market. CAPM - AIrI - Assumptions - CML and SML - CalculatingBeta Coefficients Empirical tests of CAPM. Optimum portfolio, portfolioselection : basic understanding

J5hEIV0ll r

r Identiff key characteristics of various financial instrumentso Concepts and calculations related to the historical return and risk of

bond and equity marketso Various diversification investment strategies for investors

Suggested readings:

1 . Investment Analysis and Portfolio Management: Prasanna Chandra,TMH, third edition.

2. Security Analysis and Portfolio Management : Punithavathy Pandian,Vikas publishing House.

References :

J. lnvestment Management: V.k. Bhalla, S. Chand & company.2. Security Analysis and Portfolio Management : S. Kelvin, PHI.3. Security Analysis and Portfolio Management: Dhanesh Khatri,

Macmillan,2010.4. Preeti Singh, Investment Management, 2010, HPH, 17rs Revised

Edition.

3OS in l,tiiuvan's v ida Colleg

Unit V: Portfolio Evaluation

Portfolio evaluation and revision - time weighted returns and do11ar weightedreturns - Sharpe's, Tre5,nor's and Jensen's Portfolio performance measures

Outcomes:

Ra

Year III Semester V PPW:4

Objectives:. The basic objective of the course is to provide the concepts and basics

of the various financial in India.. To make students are well equipped with the functional aspects of the

various types of financial products and services available in ourcountry.

Unit - I: Financial senrices

Financial system - concept - components Indian Financial System overview- Financial services - Concept and meaning. Classification - Traditional andModern activities .Growing importance of financial services in Indianhnancial system-Financiai Engineering. Current scenario and challengesto the financial service s sector in India. New Financial Instruments(Relevant Cases to be discussed)

Unit - II: Primary and secondary securities Market

Primary Securities Market- Concept of New Issue Market - Functions -Methods (Public issue, Right Issue, Private placement and Offer for Sale -Procedural steps (Public issue, Private placement, Offer for sale)Players In new issue market. Secondary securities Market - Stock exchange- concept - functions - Trading Procedures -speculation - types ofspeculators - stock indices- Role of SEBI as a regulator of stock market.(Relevant Cases to be discussed)

Unit: III Merchant bankingMerchant Banking - Meaning - Services of merchant bankerResponsibilities of Merchant Bankers - Role of Merchant Bankers in IssueManagement - Regulation of Merchant Banking in India.

UNIT - IV Credit Rating - Meaning, Functions - Debt Rating System ofCRISIL, ICRA and CARE. Factoring - \zpes of Factoring Arrangements -Factoring in the Indian Context.

Bachelor of Busiuess AdministrationFinancial Selvices

B8A584.2

IRPERE. 'Inagemonl stud,rekan,11Ca Coll

EOS ln i.ia,havan's \r'

Unit: V OTHER FINANCIAL SERVICES

OUTCOMES:

Concept of leasing-Classification-Rationale, advantages of leasing.

Hire purchase concept and features- Ieasing Vs Hire purchase

Venture Capital Financing: Concept and features. Scope, importance anddevelopment of venture capital funds.

On completion of the course, students are expected to understand thebasic concepts of Financial Services in India.

o To impart skills to the students on the financiar services provided bythe Financial Services industry.

Suggested Readings :

1 Dr. Gurusamy. S., "Financial Services,,, Tata McGraw_Hill, Education pvt.Ltd. 2nd Ed., New Delhi.

2.. Gordon and Natarajan, "Financial Markets and Services,, 2OOg, HpH, 7thEd. Mumbai.3. Bharti Pathak, "Indian Financial System", 20 10, 3.d Ed. pearsonEducation.4. Khan. M.Y., "Financial Services,,, 2010, stn Ed. Tata McGraw_Hill, pvt.Ltd., New Delhi.

References :

5. Meir Kohn, 'Financial Institutions and Markets,, 2OOg 2-d Ed. OxfordUniversit5r Press.

6. Avadhani. V.A., "Financial Services in India", 2009, 1"t Ed. HpH7. Vasant Desai, "Financial Markets and Financial Services,,, 2009, HpH, 1st

Ed., Mumbai.

ciOSInMavan's V

(

DEF

lom€nt Studliananda Collikpur,

Bachelor of Business AdministrationLeadership & Change Management

Year IIIBBA 585.1

seaestet/\/ PPW:4

Objective

To help the students gain insight into various leadership concepts to

acquire knowledge of the change process, its impact and develop an

understanding of the leadership styles and its impact on organizations andits people.

Unit I: Introduction and Theories of leadership

Definition- Nature and importance of leadership - Leadership effectiveness-

Characteristics of Effective Leader -Determinants of Leadership (leader,

follower and situation), leader follower relationship - leadership vs.

Management- Leadership Roles - Leadership Traits- Leadership Motives.

Trait theory - Behavioral theories - (Ohio State & Michigan Leadership

studies) - Contingency theories of leadership (Fiedler, Path goal Theory)

Unit II: Unit II: Leadership behaviors, Attitudes and Styles

Leadership behaviors and Attitudes- Super Leadership (Leading others toleading themselves) - Leadership Styles - Participative Leadership - GridStyles- The Entrepreneurial Leadership Style- Gender Differences inLeadership Style- Selecting Best Leadership Style- Charismatic Leadership -TYpes of charismatic leaders and their communication style

Transformational leadership - attributes of transformational leaders

(Relevant Cases to be discussed)

PERSCN,.lement sludlost :,'-'da 9olle(

.rS in lJl

;an's Viv€* Sai

Unit III: Leadership in Teams and Decision Groups

Nature of teams - Determinants of Team performance _ Leadership indifferent types of Teams - procedures for facilitating Team learning _

Applications: Guidelines for Team building - Decision making in groups -

Leadership functions inMeetings

Meetings Applications: Guidelines for leading

Unit IV: Introduction to Change

Concept and Need for change, Tlpes of change - Forces of change _

imperatives of change, characteristics of effective change - perspectives ofchange {ndividual change, group change and institutional change _

organizational change vis-d-vis organizational transformation (RerevantCases to be discussed)

Unit V: Process Of Planned Change

Introduction- Process of change, Models of change (process Models( LewinsModel of change , Action Research Moder) content Moders (Burke- LitwinModel) Integration of change Models (six Box Model)- Resistance to change- overcoming resistance to change. change Agent - role of change agentl,eadership & change - Kotter,s Model of Change

Outcomes

1. Acquire a sound knowledge regarding the role and concepts oforganisational change and how management, and in particular therole of leadership in bringing about successfur organisational change

2. characterise an organisation in terms of its essentiar elements,including structures and environments, and as a resurt understandtheir effectiveness and the resultant strategic aspects of maintainingeffectiveness.

3. Be able to conceptualise how change occurs in organisations, themodeis that can be postulated to describe that change, and the factors

olvedinoln rganr tions that can foster and resist change

Cr,)SlnMvan's I

EBSONBment s''nandt

4. Identi$ the key role of leadership in the effectiveness of the change

process, and as a result understand the desirable characteristics ofgood leaders, particularly in professionally based organisations.

5. Develop skills to be more effective members of teams, and acquire

skills in the management of such teams, and to be able tocommunicate more effectively with members of your organisation.

References

1) Leadership in organizations - Gary Yuk1, Prentice Hall2) Leadership research findings, practice and skills - Andrew.J.Dubrin ,

4th Edition College bookstore

3) 1. Radha R. Sharma, Change Management, Tata Mcgraw Hill, New

Delhi

4l Organtzational change and development, Kavitha Singh, Excel books.

Suggested Readings

1) Managing organizational change", V. Nilakant and S. Ramnarayan,

Response Books.

cB0S ln I

Bhavan''

::Rgo11-€6ment jtudles

:kinarlda ColteE

Bachelor of Buslness AdmlnlstrationTALENT MANAGIMENT

BBA 585.2

Year IIIOBJECTTVE:

Semester PPW:4

The objective of this course is designed to create symbiotic relationship

between talent and organization to accelerate performance improvements by

instituting talent management system that ensures identification,

management, development of talent portfolio.

UNIT-I Talent value Chain- Talent Breeds Innovation, Five links in the

Idea- Talent Chain, Five ways to create value, The IDEA value cycle.

Unit -II Talent:-engine of new economy, difference between talents and

knowledge workers, leveraging talent friendly organizations, elements,

Talent satisfaction measurement system. (Relevant Cases to be discussed)

UNIT-III Talent Management System - elements and benefits of Talent

Management System; Attracting, Keeping and Managing Talent, Talent

allocation - XYZ analysis, The challenge of TMS. (Relevant Cases to be

discussed)

UNIT-Malent Planning-succession management process; cross functional

capabilities an fusion of talents; talent development budget, value driven

cost structure; contingency plan for talent. building a reservoir of talent.

(Relevant Cases to be discussed)

UNIT-V Return on talent: Return on talent concept, Investment in talent;

ROT measurements techniques; Optimising ROT. The seven secrets of

talent.

Out Comes:

/v

1.) Examine the process for identifying high potential talent and developinga pipeline of talent to serve organizational present and future needs.2.) Examine the processes for talent development and succession planning.3.) Understand the Talent measurement system4l

Y)\k:eeehlhs e$:.gqR.turn on rarent.

r's Vi'

References

1. Chowdhary, Subir, The Talent Era, Financial Times/ prentice Hal1International.

2. Berger, Lance A and Dorothy Berger (Eds.) The Talent managementHandover, Tata McGraw HiIl, New Delhi.

Suggested Readings:

3. Chowdhary, Subir, Organisation 21C, pearson Education, New Delhi.

4. Sanghi, Seema, The Handbook of Competency mapping, Response Books,New Delhi.

_ .^eOCnrl -\in tut;

,layanis V iananda Coll8,l- ,rikpurl

-

Bachelor of Business AdministrationPersonal selling

BBA586.1

Year III Semester V

Objective:

To familiarize students with the concepts and managerialSales Force Management and personal Selling.

Unit I: Concepts of Selling

Evolution of the sales department, Sales Management,

issues related to

Personal selling,Salesmanship, Buyer-seller dyads, Diversit5z of personal selling situations,Theories of selling:AIDAS, .Right set of circumstances, theory, Buyingformula theory, Behavioral Equation theory, Market identilication, MarketMotivation, Market Potential, Sales potential, Sares Forecast, Saresforecasting methods, Sales related marketing policies.

Unit II: Personal Setling

Sales Force Management: Recruiting, Selecting, Training, Motivating,compensating sales personner, controrling sares personner: Evaiuating,supervising, Personal selling: scope, objectives-types, personal sellingprocess, Prospecting, Steps in prospecting, Sales Resistance, Closing sales:methods to close sales, Personal selling strates/: Determining kind of salespersonnel, choice of basic selling style, Determining size of the sales force.

unit III: Personal selling and Integrated Marketing communication

The Sales organization, sales department relations, coordination of personalselling with other departments, Role of personal selling in the IMC prog.u-,combining personal selling with other promotional toors, Sales Budget,Quotas, Sales territories.

Unit IV: Sales Information Systems (SISf

Sales Information Systems: meaning, purpose, features, informationstructures, Updating in the sales Information system, Factors that influenceupdating, T}pe of updating, Standard Analyses- SIS, SRIS (Sales ReportingInformation System),

itudColl

PPW:4

)s

Unit V: Online Sales Channels

Electronic commerce: opportunities and challenges, E-Marketplace-typesand benefits, selling over the world wide web and Internet, online SalesSystem: delinition, benefits, online shopping, Inside sales, online Auctions,Sales Apps.

Outcome:

The course will help students understand and apply the basic methods andstrategies of selling and help them use Sales Information systems foreffective Sales Management.

Suggested Readings:

1. Philip Kotler: Principles of Marketing, pearson,2013

2.Philip Kotler: Marketing Management-The Millennium Edition,, 2001,Prentice Hall of IndiaPvt.Ltd., lOth Edition.

3. still, cundiff & Govoni: Sales management-Decisions, strategies andcases', 2001, Prentice Hall of India pvt. Ltd., Stt edition.

4' George E.Belch, Michael Belch, keyoor purani: Advertising & promotion-An Integrated Marketing communications perspective', 2oro, Tata McGrawHill, 7th edition.

References:

1. Ronald B.Marks: Personal selling: an interactive approach.

2. Ronald B. Marks :Personal selling : A relationship approach

:fNSONlement Stu.{iananda c.

Bachelor of Business AdministrationCustomer Relatlonship Management

88A586.2

Year III Semester V PPW:4

objective: To give an idea about cRM as a Marketing function and knowthe major decisions involved in CRM application.

Understand as to how the CRM can affect the

unit - I: Evolution of customer Relationship Management .Relationshipmarketing and cRM. Definition of cRM, Emergence oi Cnu practice, Factorsresponsible for CRM growth, Features and Trends in CRM,

Unit - II: CRM Concepts: Customer loyalty, Customer Value, CustomerExpectation, customer satisfaction, customer centricity, customerAcquisition, customer Retention, customer Loyalty, customer LifetimeValue, calculation of customer life time ,ratul lirocedure). CustomerProfitability and customer rife time va1ue. customer ExperienceManagement, Measuring customer satisfaction.

Y"il.. III: Planning for cRM: Steps in cRM imprementation. planning-Building Customer Centricity, Setting CRM Objectives, Defining DataReq rirements, Planning Desired outputs, Relevani issues while pianningthe Outputs, CRM Strategz: The Strategz Development process, CustomerStrategr Grid.

Unit - IV: CRM and Marketing Strates/: CRM Marketing Initiatives, SalesForce Automation, campaign Management, call centersl practice oi cpu,cRM in consumer Markets, cRM in Services Sector, cRM in Mass Markets,CRM in Manufacturing Sector.

unit - v: cRM Planning and Implementation: Issues and problems inimplementing CRM, Information Technologr tools in CRM, Challenges ofCRM Implementation. CRM Implementation- Roadmap, I\ieasuring CRMperformance, CRM Metrics.

Outcome:

After studying this subject students will be able to understand about cRMdecisions and procedures followed in organizations. They will also

o izationssales and profitability of

Uhayan'r /iyekiidies

r College

)-

References:1. Francis Buttle, "CRM: Concepts and Technologies,,, Elsevier, 2OO9, adivision of Reed Elsevier India Pvt. Ltd., 2nd Ed.2. Jagdish N.Sheth, Atul Parvatiyar & G.Shainesh, ,,CustomerRelationshipManagement","Emerging Concepts, Tools and Application", 2009, TMH.PHI.5. Ken Burnett, the Handbook of Key "Customer Relationship Management,,,2005, Pearson Education.6. Mukesh Chaturvedi, Abinav Chaturvedi, "Customer RelationshipManagement- An Indian Perspective", 2008, Excel Books, 2nd edition.

BOS il i .,c naSeinent sBhayan's v;yekananda Collega\ Sainikpuri

L1'

cY\

,J05 -50000i '

N' 'T

1.S'\N

Bachelor of Business AdministrationBusiness and Corporate Law

BBA 681

Year III Semester VI ppW: 4

ObJective:

To acquaint the students with basic and elementary knowledge of legal

aspects relating to business and corporate world.

Unit-I: Indlan contract Act 1872

Essential elements of a valid contract- definition, classification of contract, Legalrules of offer and acceptance and consideration ,capacity of parties, concept of Freeconsent (coercion, undue influence , Misrepresentation , fraud , mistake and types ofmistake) , breach of contract- remedies. (Relevant Cases to be discussed)

Unit II: Sale of Goods Act

contract of sale of goods, definition, formation of contract, sale and agreement

to sell, conditions and warranties- transfer of propert5r in goods- unpaid selier

Unit III: The Negotiable Instruments Act 1gg1

Definition, types and characteristics of negotiable instruments - promissory notes,bills of exchange, cheques, holder and holder in due course, transfer of negotiableinstrument, presentment, dishonor and discharge, hundis, banker and customer -crossing of cheques. (Relevant Cases to be discussed)

Unit IV: The Companies ActDefinition, Formation of company, Memorandum and Articles of Association, .Ilzpes ofcompanies, Highlights of companies Act 20 13 -Appointment of Directors andManaging Director, powers- of Board, Meetings of Board, company Meetings,statutory Meetings, Annual General Meetings AnJ Extraordinary General Meeting.unlt v: The consumer protecron Act 19g6 and Inte,ectual property RightsScope, consumer ProtecLion councils, consumer disputes Redressar Agencies -Rightsof consumers- consumer 3lareness. Definition, types of IpR (Trade Marks, patents,C-opy rights), Importance'of IPR, Intellectual p.op".ty protection and enforcement.(Relevaat Cases to be discussed)

References:

1. N.D.Kapoor, 'Elements of Mercantile Law", 2002, Sultan chand &amp; co2. K.R. Bulchandani, *Business Law for Management,,, 2009, HpH.3' K' Aswathappa, "Essentia-rs of Business Environmen t," 2oog, HpH.

BOS

IiOS !:r M;,lvan's v

rnent Studlegranda College) uf, \N 001'

t.S.

Suggested Readlngs:

1. S.S. Gulshan, "Business Laws," 201O, Excel Books.

2.PPS Gogna, "A Text Book of Comp any Law," 2006, S.Chand.Outcomes

1' Understands the legal system and the regal environment of business.2. understald the relevant legal terms in business.

3. Seeks the knowledge of basic principles of raw that apply to business anrlbusiness transactions.

4. Prorrides an insight about the raw, rules, and regulations related to consumersProtection act.

5. Develops the Knowledge about the rures governing Interlectual property rights.

(.CS in ir

.-,,ravan's I-(

:JJN -.tnent Studiee l

randa Collego.rfl _

Year III

Bachelor of Business AdministrationOperations Management

88A682Semester VI PPW:4

objective: To give understanding of operations as function and the major decisionsinvolved in managing operations.

Outcome: After studying the subject students will be able to have al understandingabout the production or operating procedures being followed in manufacturing orservice organizations. They will also be in a position to know how quality control istaken care in organizations.

Unlt I: Introductlon

Introduction to operations Management, Role of operations management in totalmanagement system, interface between operations system and systems of otherfunctional areas, characteristics of process technologies- project, job shop, assembry,batch and continuous.

Unlt II: Scheduling of Producfion Operations

Inter relationship between product life cycle and process life cycle, ppc - Basicfunctions of production planning and control, Job slquencing of products in multi-product, multi stage situations. (n jobs 2 machines and n jobs 3 machines)

Unit III: Plant Locatlon & Layout, Materials management.Plant layout: Tlpes of layouts - Factors affecting types of layouts. plant rocation:Theories of plant location and factors influencing rocation. Materials management:Meaning, definition and importance of materials management. Materiar requirementplanning: Master production schedule (MpS). Lolistics and supply chainmanagement (concepts) .Inventory and types of inventory- ABC, vED and EoQmodels. Value analysis. (Concepts only)

Unit IV: Total Quality Management and Six Sigma

Quality-concept. Dimensions of quality. Basic concepts of total quality management.Principles of rQM. Quality in Manufacturing and service Iirms. euality in concept ofsix sigma - objectives of six sigma - framework - DMAIC - DMADV - Six sigmaorganization - roles and responsibilities.

Unit V: Statlstical Qualtty Control

Quality control - sQC - contror charts for variables - average, range and S D: controlchart for attributes - fraction defective and number of defects.

J$ue-r.-t'---'*-EtS ir lr

rclikpuri

References

1. K Awathappa, G Sundarsana Reddy and B Krishna Reddy, ,,production andOperations Management", Himalaya publishing House, Hyderabad. 2OO7

2. O P Khanna, "Industrial Engineering and Management,,, Dhanpat Rai & Sons,Delhi.

3. chunnawala S.A. and patel D R "production and operations Management,,, 7thedition, Himalaya Publishing House, Mumbai.

4. K.Sridhara Bhatt ,"Total euality Management,,.

irBOS in Mar,.._ . , !:iet

Jhavan's V]vg(ir . vollegeualnl!';i

Bachelor of Business AdministrationStrategic Management

B8A683

Year III Semester VI PPW:4

Unlt: V:

Strategic Implementation: Strategic Control and Corporate Governance-Res ponding

ObJective:

The course is designed to introduce students with key strate$/ concepts and alsoaims to help students to integrate and apply their prioi rearnii! ;;;i;" businesssituations.

Unit: I:

strategic Management, Definiti.on !t-re Managerial process of crafting and Executingstratery: Developing a strategic vision, Miss"ion statement, 8",.-t-ri.i-g objectives,giafling &- executing strategr. concepi of strategic Intent, A modei oi'etements ofStrategic Management:

Unit: II:strategic Position: Evaluating a company,s externa.l environment_Relevantcomponents of External Environment-creiting the Environmentalry awareorganization-The General Environment -Demogiaphic Segment, Soclo culturesegment, Politicar Segment, Technorogical, -Economic "s.g-eni - -a

GrobarEnvironment-The competitive Environm"it-th. Macro Environ"ment- - Industry{nalysis-Strategic groups-opportunities, threats, Industry Competiti,on, Sources ofcompetition-competitor analysis, other internal environmJnt-st.it.gic capauility_Unlt: III:Stratery Formulation; Business-Level_ Strategz_Creating and Sustaining CompletiveAdvantages: Stratery and competitive aivantage-strategic choicEs-Bases ofcompetitive

_Advantage-Generic strategies Sustaining compretive advantage-lompetitive strates/ in hypercompetitiie conditions-rridustry;if; cy;. stages:strategic Implications: Tailoring sirategr to fit specific industry and companysituations-strategies for comp_eIing in Emerging industries, r,.,.urrr..ri and highvelocity markets, Maturing -

Industries, sta"gnant industries, and Fragmentedindustries. strategies for Industry readers, Run"ner-up firms, weak and crisis riddenBusiness. (Relevant Cases to be discussediUnit IV:

Strate$/ alternatives: Corporate Level and International Strate$/: Creating Valuethrough Diversification-Related Diversification-Vertical integration strategies,unrelated diversification, Unbundling and outsourcr.rg st.at.gi.s,'u!i.rg one.,sire ^.radefensive. strategies. outsourcing, -v..ior"

".tiuitr"J fo. oi,t"ou."-i-.r', Benefits ofoutsourcing, growth and drivers oI outsourcing. (Relevant c""." to t" a?lcJsseal

E to Environmental Change_Attain lng Behavioral Control: Instilling a

it rdl^^

Corporate CultureExecution process.

Outcomes:

that promotes Good Strates/ Execution-Leading the Strate5,

1. Understand the .^.r^tyltior: that require . strategic decisions and assesorganisationa,s ability to engage i"

"t ategi" iLrning.2. Explain the basicr";;i;;; il ffi;i:ffifijs'.

principles and practices associated with strates,3' Integrate and appry knowledge gained in basic courses to the formuration andrmplementation of strategr r.o,, f,of"ti"

"rri _"iti_r""",r"".r ;.";:J,"#..4' An yze and evaluate .criticalty rea-l life company situations and develop creativesolutions, using a strategic management p.r"p.ltiu..

Lylfffiffi,:ffiTi#'LffiliffilT::g,,:t the HRM runction plavs in the setting

Suggested Books:

' S,'.:?.# nio"S{' r*:H S.'??f "i, JfX fl,X *y"H:Tst

o n, ., Ex p r o ri n g c o rp o ra t e

2' Arthur A Thompson ,Jr, S-trick.tand A.J., John E.- Gamble and Arun K. Jain,"crafting and Executine st.ates,, _"ir,L "q,r."t

I"; 6;;;fi;rJ,oou.r,,u*.concepts and cases", Tr;" M;a;il Hitieiucaron private Limited, New Derhi.t X'iH:L,T,th J:;lft' Hoskission' "Strategic Management" , 2010, cengage

] ilil",I;, R:#!.ff"*egic Maaagement - concepts and cases,, 2010, pHr5' Loizos Heracleous' "stratery and organisation'.1st editio n, 200g,cambridge

:ilii,1'Eit;;Rurn-Truy'ffil j[T*"uu'''g'L"'i-.'i;Latu"..r",' ;l'JJXIJenry'.*Understanding strategic trlanagement,,, 2ool, oxrord Universityt

X,*l rtXl#li.J ;i,fl: Krishna, "strategic Management" , 2oto,rext and cases,

9' Marios I' Kastsioloudes, 'strategic. Management. -- Gtobal cultura.l perspectives,Butterworth_Heinemann _ An im;irina ;Gj;;;.", 2 009, New Delhi.' o r# i#?ffi,,re"t eoor oi-#;t.d;;'#ement,, zoo s, na."*ruan pu blisher,tr"It,:il;#j[i:, "Strategic Manasement, concepts and cases,,, 2010, Excel

72. Adrian Haberberg & Alison Rieple, "Strategic Malagement Theory andApplication", 2008 Oxford Universi t5r PresS.13. Charles W. L. Hill & Gareth R. Jones, "An Integrated Approach to Strategic1

Management,,, 2009, cengage Learning, New Delhi.4. Mintzberg H, Bruce AhlstrandK.

Joseph Lampel,,,StrateS, Safari,,, 2009Pearson education, U.15. Thoess Policy,,, 2O0lmas L. Wheelen and J

, Pearson Ed.David Hunger, ,,strategic

Management andBusin16. cregory G. Dess G. T. Lumpkin, Alan B. Eisner, "Strategic Management - testand cases,,, 2009, ^tata McGraw Hill Education Private Limited New Delhi

( ln^,D

Bachelor of Buslness AdmlnlstratlonFundamentals of Flnanclal Derlvatlves

88A684.1

Year III Semester VI

ObJectlves:o To expose students to the fundamental concepts of risk management and

Derivatives. . To provide a broad range of derivative products with a primary focus on

management of linancial risks.o The introduce standard models of pricing forward, futures and options on

diverse underlying assets.

Unit I Introduction to Derivatives:

Derivatives- Meaning - Features - 'Ilpes of Derivatives or Instruments. Uses - Mythsabout Derivatives - Introduction to derivative markets - History - Participants-Evolution of Derivate market in India -

Unit II Fomrards

Introduction-Forward contracts - Mealing - features of Forward contract - Differencebetween Forward Contract and Spot Contract- Distinction between Forward andFuture Contract- How do forward Contracts work - Classification of ForwardContracts - Advantages and disadvantages of Forward Contract- Relationshipbetween forward prices and expected future spot price - Determination of ForwardPrices- Value of Forward Contract. (Relevant Case studies can be discussed)

Unit - III: Futures

Futures contracts: Definition - Clearing house - margin requirements - marking tothe market. Comparison between Forwards and Futures - fYpes of Futures -Contracts - Futures Market Trading Mechalisms future- Futures Prices - How toRead Futures Prices Quotes - The basis - Convergence - backwardation. (RelevantCase studies can be discussed)

Unlt - IV: Options

Delinition of an option. Tlpes of options: call option, put option, American option andEuropean option. Options in the money, at the money and out of the money. Factorsdetermining option pricing - The Binominal option pricing model (BOPM):assumptions - single and two period models. (Relevant Case studies can bediscussed)

Unlt - V: Optlons- BSOPM

Introduction- assumptions of the Black & Scholes option pricing model (BSOpM)tions of BSOPM.

PPW:4

JD I:I

a co,legopuri

' on successfur completion of the course students win be able to students areable to understand the concepto Students are able to Analyse diverse derivatives products to generate anoptimal risk management strates/.o Demonstrate an understanding of pricing forwards, futures arrd optionscontracts

References:

1. Prafulla Kumar Swain , " Fundamentals of Financiar Derivatives,,, HpH2. Jayaath Rama Varma, .Derivatives rrrJ Ri;k Management,,, TMi ,

I I I S Kumar.Financial O..iu.tiu."l iHi. -"

4' S L Gupta, "Financiar Derivatives fhLo.y-'con.epts and probrems,, pHI5' John c. Hull & Sankarshan s-_ "--;oiti;i", Futu..s ..,a oirci berivatives,,,7s Ed, Pearson Education.

Suggested Readings:

Outcomes:

1. Don M.Chance & Robert Brooks 'Derivatives and Risk Management Basics,,,2008, Indian Edition , Cengage Learnin2. Dun and Bradstreet, "Financial Risk Management", 2OO7,TMH, Delhi.3. Rene. M. Stulz, "Risk Management & Derivatives", 2003, Thomson South western.

(

Bachelor of Business AdministrationBanking and Insurance

BBA6a4.2Semester VI PPW:4Year III

ObJectlves:

Life Insurance, 'Iypes of Life Insurance contractsActuaria-l Science- concept and responsibiiities o

o To make the students aware with respect to the conduct of business in bankingand insurance sectors.o To disseminate knowledge of theoretical concepts about banking and insurance

among the students.. To know about latest trends and regulations in commercial banking

Unit I: Introduction to banking

Bank, customer- Bank customer relationship, Evolution of banks, Role of banks ineconomic development, RBl-central bank (reguration and supervision functions ofRBI) classification of banks, functions of commircial banks.Unit II: Loans and Advances

lrpes of Loans & Advances (Fund based and Non Fund based) - Tlpes of Interest rate, steps involved in assessment of a prospective borrower.

NPAs: Gross and Net concept of NpAs- causes, imprications and recovery. (RelevantCases to be discussed)

. Tax benefits of Life Insurance .Thef an actuaqz. Introduction to Healthd General insurance.

Unlt III: Trends ln Banking

Retail Banking - Features of relating banking, significance of reta banking. Bankinginnovations-(ATM, branch ress banking, .- urrrti.rg, loan syndication, interbanktransactions, debit and credit card, convenient banking, upr, RTGS, NEFT).changing role of Banks as frnanciar intermediaries. (Rerevant cases io be discussed)Unlt IV: Introduction to Insurance

Insurance - principles of insurance, classification of Insurance ( Life and Non Life)Advantages of Insurance, Functions of insurers( production, underwriting, ratemaking, managing claims and rosses, investment and financing, accounting , recordkeeping & misc functions.) Overview of IRDA .

Unlt V: Life and Non-Life InsuranceInsurance intermediaries(Agents, Brokers, Third party administrators).

iudies

Outcomes:

o on completion of this course, the students are expected to develop a crearunderstaading and knowledge about the functioning of a commercial banks inIndia.

o To provide adequate basic understanding about the Banking, Insurance &other Financial Services among the students.

Suggested Readings:

I ' Management of Banking and Financial services- padmalata suresh. JustinPaul, Pearson 2"d edition.

2. Banking and Insurance, O.p.Agarwal, Himalaya publishing, 20103. Indian Insurance - A profile, H. Narayanan, Jaico publishing House, 20OB

References:

1. Banks and Institutional Management, Vasant Desai, HpH, 2o7o 2d edition.2' Risk Management & Insuralce, s. Arunajatesan, T.R. viswanathan, MacMillan

2009.

(BOS i;r

6havan,

::NSON \.iilsnt Sfudles

lnanda Collerr'rurf

Bachelor of Buslness AdminlstrationPERFORMANCE MANAGEMENT

BBA 685.1

Year III Semester VI

course obJectlve : The course intends to enhance the knowledge and skill ofstudents in understanding and employing performance management systemeffectively in an enterprise. At the end of this course, students will be able todemonstrate knowledge and skills in the contemporary aspects of performancemanagement; and will be able to design the performance management systems.

unlt r Introductlon to Performance Management: performance Management -Definitions & concepts, Philosophy, overview, objectives and Standards , process ofperformalce Management, Performance Domains, performance Dimensions, Teamwork Dimensions, Performance Ethics.

unit II Performance Planning and Appraisal: performance planning - process,

Contents, steps, Process of developing individual to group performance plans.Performance Appraisal ald Review - process and methods, objectives, steps, Design,Tlpes and Methods of Appraisal, steps in Review, Effective performance counselling(Relevant Cases to be discussed)

unit IrI Performance Management systems pMS - Importance, Features,Dimensions, Performance consulting, Four pillars of pMS, Strategic performance

Management systems -Definition, characteristics ,components , Advantages anddisadvantages. (Relevant Cases to be discussed)

unit rv : competency based pMS competency based performance ManagementSystem - Managerial skills and competencies, Developing competencies, competencyIdentification and Assessment process, Competency models .

unlt v: Decislons based on performance based compensation - concepts ofcompensation, Performance related compensation and benefits, skill based pay,competency based pay, Executive compensation - performance based careerPlanning, career Development and succession planning (Relevant cases to bedi ssed

PPIV: 4

Outcomes

References

1. Bhattacharyya, Dipak Kumar (201 l). performance Management, Systems andStrategies, 1/e; New Delhi: pearson

Suggested Reading:

1. Prem Chadha (2011). Performance Management, 1/e; New Delhi: Macmillan

2. Rao, T.v. (2008). Performance Management and Appraisar System, 1/e; New Delhi:Sage

3. Armstrong Michael and Baron Angela, performance Management - A strategic andIntegrated Approach To Achieve Success, A Jaico Book, 2006

IOS i;rhavan's

1. Appreciate the benefrts and steps of good performance management.2. Understand appraise and appraiser responsibilities.

3. Consider how to reward talent versus average

4. Develop effective appraisal skills and tools.

5. Learn how to give feedback and set SMART objectives.

6. The tools learnt in this course equips the students with the necessaryemployability skills who can m€rnage the performance of the employees andretain talent in organizations.

Bachelor of Business AdrninistrationIndustrial Relatlons in India

BBA 685.2Year III Semester VI ppW: 4Objectives:

1. To acquaint the student to develop an understanding of the dynamics andframework of industrial relations.

2. To impart the students with the knowledge of measures to improve harmoniousrelationship between management and worker.UNIT-I INTRODUCTION

Meaning, definition, actors in Industrial Relations. concept and scope of industrialrelations. Tripartite Scheme. Approaches to employee relations: SociologicalApproach, Psychological Approach, Gandhian Approach, Marxian Approach. Impactof Liberalisation, Privatisation and Globalisation on Indian Industrial Relations.UNIT.II PROBLEMS OF INDUSTRIAI RELATIONS

characteristics of Indian labour, Good and Bad/poor Industrial Relations.Causes for poor industrial relations. Major indicators of the state of industrialrelations: Absenteeism, Labour T\rrn over, Industrial Indiscipline, Grievances [withspecial reference to women employees in India], strikes, Lock outs. (Relevant casesto be discussed)

UNIT-III TRADE UNIONS

Delinitions. characteristics of rrade unions. T],pes of rrade Unions. Effects ofLiberalisation on Indian Trade unions. problems of Indian Trade Unions. Tradeunion Federations in India - philosophies and objectives of major Indian Trade UnionFederations- AITUC, INTUC and clru. Future Trends. (Relevant cases to bediscussed)

UNIT.ry COLLECTTVE

MANAGEMENT

Collective Bargaining -Essential Pre-requisites

BARGAJNING AND WORI<ERS PARTICIPATION IN

Meaning, Characteristics, Need, Importance, process,

- Levels of Collective Bargaining. Advantages anddisadva,tages of collective bargaining. corlective Bargaining in India.worker participation India: concept & pre-requisites Forms & Levels of participation,Benefit of workers participation in management, Role of workers participation in

b r welfare & Industrial hygiene

:nrr?l

UNIT.V INDUSTRIAI DISPUTES AND LEGISLATryE FRAME WORX IN INDIANature of Industria,l Dispute, salient features of rhe Industrial Disputes Act, Da6,causes and types of Industrial disputes. Tlpes of conflict Resolution - statutory &Non Statutory. Machinery for the prevention and settlement of Industriar Disputes.(Relevant Cases to be discussed)

Outcomes:

. Understands the laws relating to industrial relations

. Can explore the provisions of law impacting industrial relations

' To analyse the reguratory framework with the help of judicial pronouncementsand HR perspective on industria.l relations

' To analyse the current status of industrial relations and its future perspectives

References:

I' c'B' Mamoria & S. Mamoria and Ghankar : Industriar Rerations in India, HpH.2' C'S' Venkata Ratnam & B.K. srivastava : personner Management and

Industrial Relations, Tata McGraw Hi1l.

3. Industrial Relations -Arun Monappa4. Workers participation in Management, Srlee M V.5. Industrial Relations, Sharma A M.

6. Davar R S: Personnel Management and Industrial Relations in IndiaSuggested Readlng :

1' collective Bargaining -Kochan T.A. & Katz Henry 2d Ed.HomewoodIllinois, Richard D.Irish 1988.

2. Labour Unionism,Myth & reality_New, Oxford University press 19g2.g. Ciri V V: Labour problems in India4. Charles Myeres: Industrial Relations in India5. Chatterjee N N : Management of personnel in Indian enterprises6. Ahuja K K : Industrial Relations Theory and practice

7' Personnel Management & Industrial Relations c.Shejwalkar, S.B.Malegaonkar.8. Venkataratnam: Industrial Relations9. Jerome Joseph : Strategic Industrial Relations Management

-(BOS h.iavan'

Bachelor of Buslness AdministrationAdvertising and Sales promotion

88A686.1

Semester VIYear III

Course Objective:

To acquaintSales Promotion,prograrnme.

PPW:4

students with the concepts and emerging trends in Advertising andand provide knowledge for developingf an effective promot"ional

Unit I: Introducfion to AdvertlsingMarketing communication mix, Integrated Marketing communication,communication process models-AlDA, Hier:archy of effects, innovation-Adoption,communications model, Definition, importance, functions, objectives oi aavertising.Role of advertising in marketing communication. Advertisirg pran, Five Ms ofadvertising, Advertising Budget, Advertising Agencies_functions.

Unlt II: Creatlve and Media Strategy DevelopmentCreative strategr/Big idea, Steps in creative strate$/ development, process ofexecution of creative strate$/, Structure of advertiJng .opy, f,ryor,, Appea.ls,execution styles and creative tactics. Media planning and strategr, Reach, frequencyand impact decisions,^ Choosing among major media typlq M.Ji,

"t.rt.g,implementation with IMC perspective.

Untt III: Advertisement EffectivenessTesting, for advertising effectiveness; Advertising research: communication_effectresearch, sales-effect research, methods of copy testing, Advertising researchagencies' Social, Economic, culturar and Ethicar aspects of advertising, Functions ofASCI, Advertising awards.

Unit tV: Sales promotion and Onllne MarketingSales Promotion: Meaning, purpose, Major decisions in sares promotion, consumerand Trade Promotion tools, Coordinating Sales promotion and Advertising,Introduction to online Marketing, onrini consumer, onrine Marketing: Advantagesand Disadvantages, Challenges of Online Marketing,Unit V: Dtgital and Soclal Medla MarkefingDigital media basics, Difference between online and digitar marketing, E-mail andMobile marketing, video-based Marketing, pod casts, sEo, sEM, Google anatytics,banner/Display advertising, understandilng social media marketing and platforms,PR and online Reputation management.

Course Outcome:

'cs l:

-.rrilihPull

Through the course, the students will acquire the skills to develop creative strategiesand media strategies for conventionar, digital and social media m^arketing.Suggested readings:

1. Philip Kotler: 'Marketing Management-The M lennium Edition,, 200r, prenticeHall of India Rrt. Ltd., 10th Edition.

2. S.A.chunawalla: Advertising, Sales & promotion Management, Himalaya, 2or23. Batra, Myers a,.d Aaker: iAdvertising Management', 2003, prentice Halr of India

Pvt. Ltd., Sth edition.4. John R.Rossiter and Larry percy: Advertising

McGraw-Hill, 1987.

2 . Kruti Shah and Alan D,Souza: Advertising and promotions,TMH,2012

and Promotion Management,,

5. George E'Belch, Michael A.Belch, Keyoor purani: Advertising and promotion-An Integrated Marketing communications perspective,, Tata McGraw-H lEducation Pvt. Ltd, 7ft Edition, 2010.

References:

l. Frank Jefkins: Advertising, pearson, 2012

at:-!

Year III

Bachelor of Business AdministrationProduct Management

BBA 686.2Semester VI

objective: To grve understanding of Product management as a specific function ofmarketing and know the major decisions involved in managing products inorganizations.

PPW:4

t managers.labeling andProduct line

in New Productgeneration. Test

Unit - I: Product and Branding Decislons:

Product, Objectives of product management, Functions of producIndividual product decisions: Product attributes, branding, packaging,product support serrrices. Product Mix, dimensions of product mix,decisions. Product Modification & product Deletion.

Unit - II: New Product development:

Product: Levels of product. New Product Development: StepsDevelopment Process (8 steps). Sources & techniques for ideamarketing types.

Unit - III: Product life cycleProduct life cycle: Stages and strategies at each stage of product life cycle. otherrelated life cycles of product life cycle: Technologr iife cycle, Industry tifi cycle andMarket life cycle.

unit - rv: Branding: Brand: Branding, Role of Brand- Advantages of Brand, productY" P{-1. Major branding decisions. Meaning of Brand positioning and Brand equity.David Aaker's Brand Equity Modet

Unit - V: Product portfollo

Strategic planning gap. Ansoffs grid.strategies.BCG matrix and GE grid.

Intensive, Integration and diversification

outcome: After studying the subject students will be able to have an understandinabout the product manager's decisions and procedures followed in organizations.They will also be in a position to know how the decisions are takenor tions.

practically in

iS (Purt

Suggested Books:

1. Ulrich K T, Anitha Goyal, "Product Design and Development,,, 2O10, McGraw Hill.2. Marketing Management by Philip kotler3. Principles of Marketing by Philip kotler4. Product Management by S.Chunawala

18

BOS

C Al

001' I.s.\N

Bachelor of Business AdministrationGeneric Electives

Basics of Financial Planning

Unit I

Financial Planning - Meaning - steps in Financial planning - Investments vsSavings - T}rpes of Investments (Financial and Real Assets) - Investment vsGambling vs Speculation - Factors influencing investment decisions -RiskVs Return - Time value of money.

Unit II Investment Avenues:

Savings - Forms of Savings - Bank Deposits ( Fixed Deposits - RecurringDeposits - Term Deposits) - Post Office savings (Deposits & Schemes, ppF,NSC, KVP), EPF(Employee's Provident Fund)overview of Equities,Debentures, Mutual Funds - SIp

Suggested Readings:

1. Security Analysis and Portfolio Management : punithavathy pandian,Vikas publishing House

2. Investment Analysis and Portfolio Management: prasanna Chandra,TMH, third edition.

3. Preeti Singh, Investment Management, 2010, HpH, 17rH Revised Edition

lOS,r:inayan,.s ludi, \(

*:\ilt$:,i-,^,*l:i::

Bachelor of Business AdministrationGeneric Electives

COUNSELLING AND GUIDANCE

Objective:

The curriculum is designed to achieve the core competence and knowledgerelated to Guidance and Counseling.

unit I: Introduction to counseling and guidance: Emergence and growthof guidance and counseling-counseling nature related fie1ds and scope_expectations, goals, issues, ethics and legalities-Education and rraining ofProfessional counselors.

unit II: Modern Trends in counseling: Modern Trends in counsering:Trends in counseling-Rore of a counselor-The Moder of counseling-careerguidance-lntroduction- Theories of career deveropment-The process ofvocational/ career counseling-Exproration and contract setting-The state ofcritical decision-Distinction between Vocational/career counsering andvocational or career guidance-Brief account of career counselor,s role andcareer counseling applications.

Outcomes:

1. To understand concept, need, importance and process ofGuidance and Counseling.

2. It enables students to differentiate between guidance andcounselling

3. Analyses the importance of educationar, career, social and morarguidance services in the learning situation.

4. Equips learners with skills and techniques of counselling.

Suggested Readings:

1) Narayan Rao, "Guidance and Counseling,,, Tata Mc Graw Hill.2) Kiran , "Guid CE and counselling,,, pearson Education

Bachelor of Business AdministrationGeneric Electives

principles of Management

objective: The aim of the course is to equip the students with a basicunderstanding about the concept of Management in organizationar context.

Unit I: Introduction to Management

Management: Meaning, Definition, Nature, purpose, and Importance_Management as Art, science & profession- Levels of Management-Roles ofManagers-Functions of Management-Styles of Manager

Unit II: Concepts of Management

Planning - Meaning - Need & Importance, planning process, Organizing_Concept of Centralization and Decentralization,Theories of Motivation Hierarchy of needs, TwoDefinition, concept, need, importance, process.

Motivation: Concept ,

factor theory) Control

1. Equips the basic concepts of management.

2. Identi$ the key competencies needed to be an effective manager.

3. Provides the students with the capability to apply theoretical knowredgein simulated and real-life settings.

4' understands the ma,agerial functions carried out in an organization

Suggested Readlngs:

I' P'c' Tripathi &; p.N. Reddy - principles of Management - Tata McGraw-Hill

2. Principles of Management by R.K.Sharma , Shashi K. Gupta_ KalyaniPublishers..)

K tha a, "Organizational Behavior", HPH.

Out Comes

kp

Retail Management

Course ObJectlve

To provide awareness about Retailing sector and strategies foflowed by theretailers in promoting and marketing their merchandise.

unit - I: Retail marketing-Introduction, meaning, characteristics, 'Ilpes ofretailers, Retail pricing strategies, probrem of Indian retailing, trends inretailing' Understanding customer needs and motives, customer buyingroles; Retail shopper Behavior: Stages in reta buying decision pro".". fo.products.

Uait - II: Introduction to Store layout, Design: Tlpes of layouts, Visualmerchandising techniques, Theories of retail development, customerrelationship management, Retail Information Systems, Retailcommunication mix: Advertising, sales promotion techniques, retailerpromotions, Mall management, Retail vending Machines.

Outcome:

The course provides the students an understanding of the management ofretail malls and marketing in retail organizations.

Suggested readings:

LRetail management -Levy &Weitz

2. Retail Marketing Management , David Gilbert

3. Retail Management by S.L. Gupta

4. Retail Management by Barry Bermar

5. Retail Management by Joel Evans

6. etail Managementby Swapna pradhan

FOSlnl

Bachelor of Business AdministrationGeneric Electives

Bachelor of Business AdministrationGeneric Electives

Elements of Marketing

To introduce the students to the fundamental principles and conceptsof Marketing.

Unit I: Introduction to Marketing:

Market, marketing- meaning & definition .Core marketingMarketing management philosophies. Marketing Mix,Environment -Micro & Macro Environment.

Unit II: Marketing strategies:

Marketing Segmentation Targeting &positioning. stages of new productdevelopment' Product rife cycre stages & strategies. pricing methods andstrategies .Distribution channers-revers& types. promotion mix-componentsof promotion mix.

Suggested Readings:

Philip Kotler: "Principles of Marketing"

2.V.S.Ramaswamy, S.Namakumari: .Marketing Management_planning,Implementation and Control,, 2002, Macmillan & Co.

3' Rajan saxena, "Marketing Management" ,2oog,4th Ed. Tata Mc Graw Hilr.

concepts.Marketing

Objective:

h^c/u<<-\,.\(}.,-(r.*_r

J

Bachelor of Business AdministrationGeneric Electives

TREPRENEURIAL SKILLSi

objective: To provide the knowledge, skills and attitudes in technicaleducation training of entrepreneurship that will best meet the needs of adeveloping economy. hhe skills and abilities that students are expected todevelop on completion of this syllabus are: (a) Knowledge andComprehension (b) Application, 7unit I: The Entrepreneurial Mindset concept of an entrepreneur, concept

and Evolution of entrepreneurship, Distinction between entrepreneur andmanger, Distinction between entrepreneur and intrapreneur, Attributes ofentrepreneurs, Core elements of entrepreneurship, Entrepreneurship in aDeveloping economy, Factors affecting Entrepreneurship development,Entrepreneurship as a Process, Rore of entrepreneurship in the developingeconomy.

unit II: Launching Entrepreneurial ventures Generation of ideas: Methodsand process of generating ideas, sources of ideas and screening process

Assessing opportunities: challenges, pitfalls and critical factors of newventure; Business and Entrepreneurial development organizations

Determining and acquiring required resources (Financial, physical andHuman): Search for entrepreneurial capital- Debt vs. Equity; Venturecapital Market; Angel Financing and Alternative sources of finance forEntrepreneurs

Business PIan Preparation for new ventures: Meaning of a business plan,benelits, elements and presentation

Note: Case Studies and examples of successful entrepreneurs andentrepreneurial ventures should be discussed at relevant places.

Suggested Readings:

1' Entrepreneurship: A south Asian perspective, Donald. F Kuratko & T.vRao, Cengage Learning publications, 2012

2. Family Business, Ernesto J. poza,3rd ed., 2010

3. EntrepreneurshiKhanka, Sultan Ch

p and Small Business Management, C.B Gupta and S.Sand Publications, 2014

..,:ue Uvll9$g

Objectives:

r The make students aware of the valuation tool_ Financial Modelling.. To help students to work with historicl;;r""_":::':'^':"^:::,and anatyze the "o*ou.,r--o".ri;;T:J"H*ti.X#,*fr:il,,::parameters.

UNIT: lFinancial lod,eln8

_ concept, importance. Formatting of ExcelSheets, Data Filter and Sort _ Charts ".rJd..pt" _ formula tables.

Financial Statement Analysis Financial Reporting Mechanics,Understanding Income Statement, Balance Sheet, Financial AnalysisTechniques( common size, comparatlu. "irt.-".rt, trend analysis, ratioanalysis.) preparation of Financial A".ty"il ..port of a company.

Unit:2Financial MaLeverage,p-:.o"*r1,s;.?';t]ri""":,H]T:.:,::1ff JH."I#;$""J(DCF)- NpV, RADR,

.standara O.ul"iio.r;"oefn"ie.rt of variation, Betacoefficient. Equity ,lyrlir" _ A"""-;ii;;Jfor Vatuation Model, pRrcE-

:3:i#::lPPRoAcH' Beta coerncieii p.l"..,t"tion company wise and

Outcomes

' Enables students learn to.gather historic information of companies and11t1lvze

performance on variJus n".""i.l'p".'#",.."Helps students to anlavze .ra proi."t "

fuiiJ'iirr".r"af performance.i}l; ['i u'"?&''..T.-*t

;; ":;;; ; ;T;i r x I "e

d i n r h e ".., "'.i r i

",. o

SUGGESTED READINGS:1. Financial Analysis and-Modelling using Excel and VBA by ChandanSengupta_ Wiley._ 20l l2' Mastering Financial Modelling in Microsoft Excel: A practitioner,sguide to applied corporate fi";";;,6;;iair r_. oay _ zoo83. Financial Modelling 1ld t:.""t valuation with excel_ Morten Helbaek,Ragnar tovaas, .loi ot., rra;ot;;ffiild;l pubtications. 2o13

4. Thepana?'ir1}:""'al

Planning Book that You wit Ever Need"- amar

Bachelor of Business AdministrationSkill Enhancertent Course

Financial Modeling using Ms Excel

Bachelor of Business AdministrationSAill Enhancernent Course

Employee CounsellingObjective:

This paper aims to fam,iarize students with the basic concepts and issuesof counselling. It provides a comprehens .

understanding of the profession of "or.,"",,,.,*l1t ;:T:."_",. :;:;ithinking about various issues and debates in cJunseling.

Unit I : Fundamentals of CounsellingDefinition of counselling - Need for counselling - understanding counselling- The Four_Step perfl

counsering rnterview ffif;r:"#: il::::: ,.ji"fi,,l"-,, H.:counselling problem performers: Win Agreement _ Identify the problem,sCause - Agree on Specilic Employee Actions _ Follow Up _ ReinforceImproved performance

Unit II: Specific Counselling SessionsCounselling peers on a Cross-Functional TeamPerformers - Counselling for Violations of the

Problems -

- Counselling MarginalRules - Counselling forCounselling Dilemmas:

Attitude problems _ Other AttitudeCounselling Traps and pitfalls to avoid

Outcomes:

Students will be able to

4. Use a range of cognitive skills using tleory and practical insight tosupport people development,

I ' Demonstrate a critical understanding of the concepts which giveinsight into the concept of counselling at workplace of an individual.2. Demonstrate knowledge of different development interventiontechniques at an individual, team and organisational level;3' Assess and advise on interventions which address current issues inthe workplace.

organisation,s goals;in the context of their work roles and the

iandIruri

Suggested Readingsl'Florence M' stone' "coaching, counsering & Mentoing: How to choose &Use the Rtght Teclaique to Boost Dmplogee performance,,, New york:American Management Association, Latest Edition

2.P Subba Rao, "Essentials of Human Resource Management and

;:rT:::", Retations: rext, cases and Games,,, Mumbai, HpH, Latest

3.V.S.p. Rao "Human Resource Management., New Delhi Latest Edition4.Michael Armstrong, "A Handbook of Human Resource practice',,Kogan Page, Latest Edition.

BOS ln t jgemont Si'-

Bhavan's \ ,);iananda uo"vJt'-- . 't'{'PUll -'-

Bachelor of Business AdministrationSkitl Enhancement Course

INTRODUCTION TO PERSONALITY DEVELOPMENT thrOUgh IifC SKiIISObjective

To Understand the importance of life skills in dailv lif. e;irr^+:^_^knowledge ard u.rd.."t"rrding on the core ,o.

"urr]]

life situations and gain

UNIT- I: Introduction to personality development-factors influencingshaping persona.lity (physical and social factors_ psychological andphilosophical

(dimensionsfactors influencing shaping

of self-awareness),personality.) Self_awareness

critical and creative thinking,skills, coping with stress and

communication skills, decisionemotions, change your mind set.

empathy,

making

Unit-II : Esseatial Life Skills: Time marmanagement, sociability - social .kilt", .,iqr:;::lT:.#: ;:.::;Etiquette-manners and how to improve your

"o"iar sk,rs, , Importance ofgroup team work-t5.pes and characteristics of group and teams, interviewskills (CV) how to face interview questions, care,options available after graduation.

er counselling - aptitude and

Out Comes;

1) Helps in shaping the personality of the learner.2) Enhances Creative thinking and Decision making skills.3) Emphasises on time r4)understand" th. r,,t.;?:;-;ffi::I",:TJ

to improve sociar sk,rs

5) I,earns to cope up with stress

Suggested Readings:

1. Barun Mitra , personality Development and Soft Skills, OxfordUniversity press, 24_Apr_20 I 2

2. Dr.P.k. Manoharan, . education andP B SHING CORPO TroN,2008

personality development: ApH

I

Bachelor of Business AdministrationSkiII Enhancement Course

Advertising management (SEC)Course Objective:

Course Outcome:

References:

. Frank Jefkins: Advertisin g,pearson,2012' Iftuti shah and Alan D'Souza: Advertising and promotions, TMH, 2012

To acquaint students witl tl" concepts and^emerging trends in Advertising and provideknowledge for deveroping and executiig an effectivela-r".trrrng campaign.

Through the course' the students will acquire the skills to develop creative strategies andmedia strategies for print, audio-visuar and digitar advertisements.

Unit-I: Introduction to advertising, objectives, rore of advertising in promotion mix,advertising planning framework-s.g-.ntu,ion, targeting, and positioning.5M,s of

ffi:l':;fi":l'#;lffi:;::de strategv deveropment, creative tactics in adverrising,

H'#;ffi[:.ffi-"]::::*-"bjectives ormedia pranning, Erements ormedia strategy,

Suggested readings:

l' Philip Kotler: 'Marke,ting Management-The Millennium Edition,, 200r,prentice HalIof India pvt. Ltd., 1Oft Edition.2' S.A.chunawalra: Advertising, Sales & promotion Management, Himaraya,20123'

irilt;,1'JJis and Aaker: 'AJvertising Management', 2003,prentice Hariof rndia pvt.

4' iiH.*,Hfi:T;rro

Larrv Percv: 'Advertising and Promotion Management"

5' George E'Belch' Michael A.Belch, Keyoor Purani: 'Advertising and promotion-AnIntegrated Marketing communications Perspective

" Tata McGraw-Hill EducationPvt. Ltd, 7,h Edition, 2010.

I

2

Bachelor of Busiaess AdministrationSkill Enhancement Course

Course objective: To provide an understanding of digital marketing media and strategies.

,?:ffi:]f'#:.#;,:iffi;lll*:::,:':1,'.:.. in understanding how digitar marketing

unit - I: Introduction to Digital Marketing, Digital consumer, Digitar domains, Distinctionbetween traditional Marketing *a oigitul Mlrketinr,- oouunrages & Disadvantages ofDigital Marketing, cha,enges oroigi,ut Marketing. oriir" Marketing strategies.unit - II: Types of digital marketing: EmailMarketing, Mobile Marketing, content MarketingSearch Engine optim]satio" (.ECD, p"y p.. crict xave;;rg Gpc), online pubricRelations (pR), sociar M.di" M;;;;, content Mu.k;i;;;, Affiriate Marketing, VirarMarketing, Infl uencer Marketing, b;ffi/d';il ffiiffi;.

Suggested Readings:

l' Philip Kotler: 'Marketing Management-The Millennium Edition,, 20ol,prentice Hallof India pvt. Ltd., 1Oth Edition.2' Damian Ryan: 'Ulderstanding Digital Marketing: marketing strategies for engagingthe digital generation., 4th Editio n,-Z.Ot7, Kogan iage ftd.3

|ffi:llfit }il.t',H,tl;*Xj.t' oigi,ut N4u.king, Strategy, rmprementation and

Bachelor of Business AdministrationSkill Enhancement Course

Iutroduction to Mutual FundsObjectives:

To help students Understand and structure Mutual fundTo learn various mutual funds schemes offered in India.

Unit t: Introduction to autual funds

Mutual Funds

Outcomes:

The main outcome of theunderstandingschemes.

of mutual

Suggested readings:

concept - Meanins - structure of mutual funds,in India - Role of custodian;Registrar and tranifer agent; AMc; r,u."to.. ilr,ts and obligatior". ct.,".ptof open ended and .ro'". "nJ.I'il;!i'il:: of funds _ equiry, tnaex,diversified large cap funds, midcap f""a, -"."tor fund

^r_ra otnl, .iuiryschemes; concept of entry u"a.*iiJ5"ji'ui;.;. ratio, NAV

rru{ii*{:#*l{,t*i,tTi"ft f iffi ,sa,ientfeaturesof debtchurning in liquid fr.,d".of

liquid funds; Floating rate scheme and portfolioRole and objeclives of AMFI; Different t5rpes of plans; systematic Investment

,oalfi;lt'o,t svstematic Transfer ptan 1s"ri ana-systematic wittra.awai pta.,

paper rs . to equip the students withThe basicIunds. The know of variery of ;;;;;i fui.i"

Indian Mutual Funds Handbook: A Guide For Industry professionals &Intelligent Investors. Sundar Su"ku; V;;il" f."u" 2ot2 3rdEditionS.ecurity analysis & portfolio managementMadhumathi,s pearson 2 nd Edition 2Oi;'-"-"' '

S. Kevin security Anarysis and portfolio Management prentice- Harl 0f -rndia(Edition 2003)

p.N

\N SS MAN AG\IY'EUENI

IN BU

OSMAN\AUNNERS

PVT D

BOS

HYDERABAD-500 001' 1.s

M.Ranganatham & R.

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