List I Module: HI 3446

Advertising and Consumption:Reconfiguring European Society in the 20th

century

Dr Patrick Bernhard

Department of History, Trinity College Dublin

Michaelmas and Hilary Term, 2012

1. Course Aim and Learning Outcomes

The history of advertising and consumption in the twentiethcentury has become a vital and vibrant area of academicresearch. This module offers insights into this relatively newfield of work taking a broad transnational perspective. The aimis to show that the history of consumption is a promisingalternative approach to the historical analysis of society. Themodule combines traditional political history with recentresearch topics, such as environment, generation and genderrelations. Strong emphasis will be laid on the interaction ofconsumption, politics, society and economy within differentEuropean political systems. As in other List 1 modules, therewill be particular emphasis on the analysis of primary sourceswhich, in this instance, will include visual material such asposters and adverts, as well as more traditional writtensources.

On successful completion of this course, you should be able to Recognize the principal developments in the history of

twentieth-century European advertising and consumerism Identify and contextualize the main interpretative trends

and problems of the period Construct an individual reading programme selected from

the leading interpretative accounts of the period Undertake an advanced analysis of a wide range of primary

sources Apply different techniques of evaluation and

interpretation to these sources Critique the leading scholarly contributions to the field

in the light of those sources Provide an individual synthesis based on a reading of the

primary sources and secondary commentaries Defend such a synthesis in written and oral presentations

2. Course Organization

The course will last 24 weeks, that is from the first week tothe twelfth week of Michaelmas term and from the first to thetwelfth week of Hilary term, with a break in week seven (weekseven 5 – 9 November) for reading week and again a break inweek seven for reading week (week seven, 25 February – 1March).

The first four weeks will consist of a general introduction tothe theme and to the state of the art. We will criticallyassess theoretical frameworks for writing the history ofconsumption, refresh skills in analysing sources and discussnew ways of approaching written as well as sources beyond thetext. Finally we will new look at latest trends in the historyof consumption in the Early Modern period. Students shouldbuild on these introductory weeks in their own reading.

The remainder of the course will be divided into themes, eachrevolving around a different aspect of the history ofconsumption in the long 20th century. We shall meet twice aweek, on Mondays and Fridays, on Mondays for one hour and onFridays for two hours. The Monday class will consist of ageneral introduction to either a theme (for instance: NaziGermany and consumption) or to different methodological andtheoretical approaches (for instance: transnational history andconsumption). The Friday seminars will explore aspects of thetheme. We will mainly analyse and assess various primarysources (textual and non-textual, non-fictonal and fictional).

General introductions: Monday, 11:00-12:00, Arts Building, Room4047Seminars (student presentations and discussion of primarysources): Friday, 14:00-16:00, Arts Building, Room 3137.

3. Course Writing Requirements and Assessment

Written work for the course will consist of four essays, thesecond and fourth of which form the basis of assessment of yourperformance in the course and count towards Moderatorship

(equivalent to half of one examination paper in ModeratorshipPart One). The intention is that each essay should be on adifferent theme of the course with no relation between them.The first and third essay should be a maximum length of 2,500words, the second and fourth essay a maximum length of 3,000words. I shall be available for individual consultation on allessays throughout the course.

The first essay should be submitted directly to me in or afterthe class on Friday, 2nd November. The first Moderatorshipessay is due on Monday, 17th December, and must be submittedwith an appropriate cover sheet to the Department office, room3118. Please consult the Sophister Handbook for Guidelines onEssay writing and make sure that the presentation of your essayfollows the guidelines. I will inform you about the deadlinesfor the other two essays for Hilary as soon as possible.

My office is in the Arts Building, room 3114. I can becontacted by phone (896.1011) or email:Dr.PatrickBernhard@web.de. My office hour is 12:00-13:00.Please contact me any time if it is urgent.

Overview

Michaelmas TermI: Avenues to the History of Consumption in the 20thCentury01 24

SeptemberIntroduction to the courseThe history of consumption: state of the art

28September

02 1 October Refreshing practical skills: assessingwritten sourcesAlternative sources or history beyond thetext

5 October

03 8 October Theories of consumption: secondary orprimary sources?12 October

04 15 October Introduction to the history ofhistoriography on consumptionConsumption before the 1870s – newperspectives

19 October

II: Classical Modernity and its Enemies05 22 October Introduction: modernity and consumption

Imagining dangers: The department stores,alcohol and the critique of Fin de SiècleEurope

26 October

06 29 October Public HolidayRevisiting cultural nationalism: Nationbuilding by consumption? The case of Ireland

2 November

07 Reading week

08 12November

Introduction: homogenization orheterogenization? American culture andimmigrationEthnicity, religion, and identity:consumption in the USA in the 20th century

16November

09 19November

Introduction: Fascism, consent andconsumptionFor the “people”: consumption policies inFascist Italy and Nazi Germany

23November

10 26November

Denying consumption: Hitler’s racial state,the food policy in the occupied easternterritories and mass murder during World WarII

30November

11 3 December Introduction: Irresistible Empire? TheAmerican way of life and the concept ofwesternization“Test the West”: reconstruction and the ColdWar in Europe

7 December

12 10December

Introduction: Socialist consumptionpatterns? GDR and Soviet UnionGoldbroiler and Kettwurst: the history ofdaily life in East GermanyPreliminary information on the examinationsat the end of next term

14December

Hilary TermIII: Mass Consumer Societies? The Long 1960s Revisited13 14 January Introduction to the history of tourism

Material cultures and leisure: tourism inpost-war Europe

18 January

14 21 January Introduction to the concept of generations inhistory“Talking about my generation...” Youthcultures and consumption

25 January

15 28 January Introduction: The late 1960s as the culturalwatershed of the 20th century?Prosperity and protest: questioning thetraditional consumer culture

1 February

16 4 February Getting them to the archives: The CityArchive DublinThe archival holdings of the City Archive: Apossible basis for the forthcoming essay?Discussing students’ proposals for theModeratorship essay

8 February

IV Post-Modern Consumption? The History of Now17 11

FebruaryIntroduction to environmental historyThe limits of growth: affluence and theecological side effects of consumption inwestern societies in the early 1970s

15February

18 18February

Transnational history – an introductionThe cappuccino conquests: Italianizedlifestyle around the globe22

February19 Reading week

20 4 March Transnational history 2: The return of the„authentic“ local„Irishness“ and the Irish pub: aninternational success story

8 March

21 11 March Introduction to media historyWorkshop 1: TV cooking shows15 March

22 18 March No class (St. Patrick’s Day)What oral history can and cannot explainWorkshop 2: analyzing interviews collected byDublin City Archives and TCD

22 March

23 25 March History 2.0: Digital sources and how to useblogs29 March

No class24 1 April No class

Conclusions: why the history of consumptionmatters and Exam advice

5 April

Bibliography

Introductions to the history of consumption

Leonora Auslander, Cultural Revolutions: Everyday Life and Politics in Britain,North America, and France (Berkeley: University of California Press,2009).

Peter Burke, What is Cultural history? (Cambridge: Polity, 2005).

Consuming Cultures, Global Perspectives: Historical Trajectories, TransnationalExchanges, edited by Frank Trentmann and John Brewer (Oxford andNew York: Berg, 2006).

Decoding Modern Consumer Societies, ed. by Hartmut Berghoff and UweSpiekermann (New York: Palgrave MacMillan, 2012), pp. 1-13.

The diffusion of food culture in Europe from the late eighteenth century to thepresent day, ed. by Derek J. Oddy and Lydia Petranovà (Prague:Academia, 2005).

Eating Out in Europe. Picnics, gourmet dining and snacks since the late eighteenthcentury, ed. by Marc Jacobs and Peter Scholliers (Oxford and NewYork: Berg Publishers, 2003).

Getting and Spending: European and American Consumer Societies in the 20thCentury, edited by S. Strasser, C. McGovern and M. Judt(Cambridge: Cambridge University Press, 1998).

Igor Kopytoff, “The Cultural Biography of Things:Commodification as Process,” in The Social Life of Things: Commodities inCultural Perspective, ed. by Arjun Appadurai (Cambridge: CUP, 1986,reprint 2003), pp. 64-91.

The Oxford Handbook of the History of Consumption, ed. by Frank Trentmann(Oxford: OUP, 2012).

Wolfgang Schivelbusch, Tastes of Paradise: A Social History of Spices,Stimulants and Intoxicants (New York 1992).

The Sex of Things: Gender and Consumption in Historical Perspective, ed. byVictoria de Grazia and Ellen Furlough (Berkeley: University ofCalifornia Press, 1996).

Frank Trentmann, “Materiality in the Future of History: Things,Practices, and Politics,” Journal of British Studies 48,2 (2009), pp.283-307. Article Stable URL:http://www.jstor.org/stable/10.1086/596123

Frank Trentmann, “Beyond Consumerism: New HistoricalPerspectives on Consumption,” Journal of Contemporary History, 39,3(2004), pp. 373-401.

Practical skills: assessing written sources

Karen Harvey, History and Material Culture: A Student's Guide to ApproachingAlternative Sources (London: Routledge, 2009).

History Beyond the Text: A Student’s Guide to Approaching Alternative Sources, ed.by Sarah Barber and Corinna M. Peniston-Bird (London:Routledge, 2009).

Gillian Rose, Visual Methodologies: An Introduction to the Interpretation ofVisual Materials (London 2001).

Benjamin Ziemann and Mirjam Dobson, “Introduction,” in ReadingPrimary Sources: The Interpretation of Texts from Nineteenth- and Twentieth-CenturyHistory, ed. by Mirjam Dobson and Benjamin Ziemann (London andNew York: Routledge, 2009), pp. 1-18.

Theories of consumption

Pierre Bourdieu, Distinction:  A Social Critique of the Judgement of Taste(London: Routledge, 2010).

The Consumer Society Reader, ed. by Juliet Schor and Douglas Holt (New York: New New Press, 2000).

Consumption: Critical Concepts in the Social Sciences, 4 vols, ed. By DanielMiller (New York 2001). Material Powers: Cultural Studies, History and the Material Turn, ed. by TonyBennett (London: Routledge, 2010).

Daniel Miller, A theory of shopping (Chicago 2001).

Consumption before 1870

Jennie Batchelor and Cora Kaplan, Women and Material Culture 1660-1830 (Basingstoke and New York: Palgrave Macmillan, 20072007)

Maxine Berg and Elizabeth Eger, Luxury in the Eighteenth Century:Debates, Desires and Delectable Goods (Houndmills: Palgrave, 2003)

Maxine Berg, Luxury and Pleasure in Eighteenth century Britain (Oxford:OUP, 2010)

Timothy Breen, The Marketplace of Revolution: How Consumer Politics ShapedAmerican Independence (Oxford: OUP, 2005)

Brian Cowan, The Social Life of Coffee: The Emergence of the British Coffeehouse(Yale Univ. Press, 2005).

Food and the City in Europe since 1800, ed. by Peter Atkins, PeterLummel and Derek J. Oddy (Aldershot: Ashgate Publishing, 2007).

Elizabeth Kowaleski-Wallace, Consuming Subjects: British Women andConsumer Culture in the Eighteenth Century (New York: Columbia Univ.Press, 1997)

Neil McKendrick, John Brewer and John Plumb, The Birth of aConsumer Society (London: Europa Publications 1982)

Mimi Sheller, Consuming the Caribbean: From Arawaks to Zombies(London: Routledge, 2008).

David Solkin, Painting for Money: The Visual Arts and the Public Sphere inEighteenth-Century England (New Haven and London, 1993).

Lorna Weatherill, Consumer Behaviour and Material Culture in Britain 1660-1760 (2nd ed. London: Routledge, 1996).

Modernity and consumption: the critique of Fin deSiècle Europe

Leore Auslander, “The Gendering of Consumption in nineteenthCentury France,” in The Sex of Things: Essays on Gender and Consumption(Berkeley: University of California Press, 1996), pp. 79-112.

J.G. Coffin, “Credit, Consumption, and Images of Women’sDesires: Selling the Sewing Machine in Late 19th-CenturyFrance,” French Historical Studies, 18,3 (1994), pp. 749-83.

Belinda Davis, “Food Scarcity and the Empowerment of the FemaleConsumer in World War I Berlin,” in The Sex of Things, Sex of Things:Essays on Gender and Consumption (Berkeley: University of CaliforniaPress, 1996), pp. 311-36.

Cathedrals of Consumption: the European Department Store, 1850-1939, ed.by  Geoffrey Crossick and Serge Jaumain (Aldershot: Ashgate,1999). 

Matthew Hilton, “The Female Consumer and the Politics ofConsumption in Twentieth-Century Britain”, The Historical Journal,45,1 (2002), pp. 103-28. Article Stable URL:http://www.jstor.org/stable/3133632

Thomas Lenz and Rachel MagShamhráin, “Inventing Diseases:Kleptomania, Agoraphobia and Resistance to Modernity,” Society,49 (2012), pp. 279–283.

Leslie W. Lewis, Ann L. Ardis, Women's experience of modernity,1875-1945 (Baltimore: Johns Hopkins University Press, 2003). Angela McRobbie, “Feminism, Fashion and Consumption,“ FeministReview, 55 (1997), pp. 73-89.

Kathy Peiss, Cheap Amusements: Working Women and Leisure in Turn-Of-The-Century New York (Philadelphia: Temple Univ. Press, 1986).

Erika Rappaport, Shopping for Pleasure: Women and the Making of London’sWest End (Princeton, NJ 2000). Tammy C. Whitlock, Crime, Gender, and Consumer Culture in Nineteenth-Century England (Aldershot: Ashgate, 2005).

Donald Weber, “Selling dreams: advertising strategies fromgrands magasins to supermarkets in Ghent, 1900-1960,” inCathedrals of Consumption: The European Department Store, 1850-1939, ed. by Geoffrey Crossick and Serge Jaumain (Aldershot:Ashgate, 1999), pp. 160-188.

Ina Zweiniger-Bargielowska, Managing the Body: Beauty, Health and Fitnessin Britain, 1880s–1939 (Oxford: OUP, 2010).

Revisiting cultural nationalism: Nation building byconsumption in Ireland?

L.A. Clarkson and E. Margaret Crawford, Feast and Famine: Food andNutrition in Ireland 1500-1920 (Oxford: OUP, 2000).

John Connolly and Paddy Dolan, “The civilizing and sportizationof Gaelic football in Ireland: 1884–2009’, Journal of HistoricalSociology, 23,4 (2010), pp. 570–98.

Paddy Dolan, The Development of Consumer Culture, Subjectivity and NationalIdentity in Ireland, 1900–1980 (London: University of London, 2005).

Paddy Dolan, “Developing Consumer Subjectivity in Ireland:1900–1980”, Journal of Consumer Culture 9,1 (2009), pp. 117-41.

Martin Dowling, “Rambling in the Field of Modern Identity: SomeSpeculations on Irish Traditional Music,” Radharc, 5,7 (2004-2006), pp. 107-34. Article Stable URL:http://www.jstor.org/stable/25122346

John Hutchinson, “Cultural Nationalism, Elite Mobility andNation-Building: Communitarian Politics in Modern Ireland”, TheBritish Journal of Sociology, 38,4 (1987), pp. 482-501. Article StableURL: http://www.jstor.org/stable/590913

Jim Mac Laughlin, Reimagining the Nation-State: The Contested Terrains ofNation-Building (London: Pluto Press, 2001).

Joep Leersen, “From Whiskey to Famine: Food and InterculturalEncounters in Irish History,” Yearbook of European Studies, 22,1(2006), pp. 49-61.

Patricia Lysaght, “'Taste Kerrygold, Experience Ireland': AnEthnological Perspective on Food Marketing,” Béaloideas, 72(2004), pp. 61-90.

Mairtin Mac Con Iomaire and Andrea Cully, “The History of Eggsin Irish Cuisine and Culture” (2007). Conference papers. Paper4. http://arrow.dit.ie/tfschcafcon/4

Kathleen Diane McGuire, The Transatlantic Paddy: The Making of aTransnational Irish Identity in Nineteenth-century America (electronicresource University of California, Riverside, 2009).

Brenda Murphy, “Pure Genius: Guinness Consumption and IrishIdentity,” New Hibernia Review/Iris Éireannach, Nua 7,4 (2003), pp. 50-62. Article Stable URL: http://www.jstor.org/stable/20646449

Bruce Nelson, Irish Nationalists and the Making of the Irish Race (Princeton,N.J.: Princeton Univ. Press, 2012).

Martyn J. Powell, The Politics of Consumption in Eighteenth-Century Ireland(Basingstoke: Palgrave Macmillan, 2005).

John F. Quinn, Father Mathew's Crusade: Temperance in Nineteenth-Century Ireland and Irish America (Amherst: University of Massachusetts Press, 2002).

Paul A. Townend, Father Mathew, Temperance and Irish Identity (Dublin:Irish Academic. 2002).

Thomas M. Wilson and Hastings Donnan, The Anthropology of Ireland(Oxford, Berg, 2006).

American culture, immigration and consumption in theearly 20th century

Regina Lee Blaszczyk, American Consumer Society, 1865-2005: From Hearthto HDTV (Wheeling, Ill.: Harlan Davidson, 2009).

Lizabeth Cohen, A Consumer’s Republic: The Politics of Mass Consumption inPostwar America (New York: Knopf/Random House, 2003).

Hasia R. Diner, Hungering for America: Italian, Irish, andJewish Foodways in the age of migration (Cambridge, Mass.:Harvard University Press, 2001)

Lawrence B. Glickman, Consumer Society in American History: A Reader(Ithaca, N.Y.: Cornell University Press, 1999).

Victoria de Grazia, “Changing Consumption Regimes in Europe,1930-1970: Comparative Perspectives on the DistributionProblem,” in Getting and spending: European and American consumer societiesin the 20th century, ed. by Susan Strasser, Charles McGovern and Michael Judt(Cambridge: CUP, 1998), pp. 59-83.

Kristin L. Hoganson, Consumers’ Imperium: The Global Production ofAmerican Domesticity, 1865-1920 (University of North Carolina Press2007), pp. 57-104.

Franca Iacovetta, Gatekeepers: Reshaping Immigrant Lives in Cold WarCanada (Toronto 2006).

Inger L. Stole, Advertising on Trial: Consumer Activism and Corporate PublicRelations in the 1930s (Urbana, 2006).

Susan Strasser, Satisfaction Guaranteed: The Making of the American MassMarket (New York: Pantheon Books, 1989).

Fascism, consent and consumption

Götz Aly, Hitler's Beneficiaries: Plunder, Racial war, and theNazi Welfare State (New York: Metropolitan, 2007).

Adam Arvidsson, “Between Fascism and the American Dream:Advertising in Interwar Italy”, Social Science History, 25,2 (2001),pp. 151-86.

Adam Arvidson, Marketing Modernity: Italian Advertising from Fascism toPostmodernity (New York 2003)

Hartmut Berghoff, “Consumption Politics ad PoliticizedConsumption: Monarchy, Republic, and Dictatorship in Germany,1900-1939,” in Decoding Modern Consumer Societies, ed. by HartmutBerghoff and Uwe Spiekermann (New York: Palgrave MacMillan,2012), pp. 125-48.

Alex J. Kay, “Germany's Staatssekretäre, Mass Starvation andthe Meeting of 2 May 1941,” Journal of Contemporary History, 41,4(Oct., 2006), pp. 685-700.

Wolfgang König, Volkswagen, Volksempfanger, Volksgemeinschaft.„Volksprodukte“ im Dritten Reich: Vom Scheitern einer nationalsozialistischenKonsumgesellschaft (Paderborn 2004), pp. 192-219.

Waltraud Sennebogen, Zwischen Kommerz und Ideologie: Berührungspunktevon Wirtschaftswerbung und Propaganda im Nationalsozialismus (Munich2008).

S. Jonathan Wiesen, “National Socialism and Consumption,” inThe Oxford Handbook of the History of Consumption, ed. by Frank Trentmann(Oxford: OUP, 2012), pp. 433-450.

“Test the West”: reconstruction and the Cold War inEurope and America

Alison J. Clarke, Tupperware: The Promise of Plastic in 1950s America(Washington: Smithsonian Inst. Press, 2001).

Victoria de Grazia, Irresistible Empire. America’s Advance Through Twentieth-Century Europe (Cambridge 2005).

Matthew Hilton, Consumerism in Twentieth-Century Britain: The Search for aHistorical Movement (Cambridge: CUP, 2003).

Richard F. Kuisel, Seducing the French: The Dilemma of Americanization(Berkeley 1993).

Emanuela Scarpellini, Material Nation: A Consumer's History of Modern Italy(Oxford: OUP, 2011).

Alexander Stephan, Americanization and Anti-Americanism: the GermanEncounter with American Culture after 1945 (Oxford: Berghahn, 2007).

Transactions, Transgressions, Transformations: American Culture in Western Europe andJapan, ed. by Heide Fehrenbach (New York: Berghahn, 2000).

Bernadette Whelan, “What does America mean to you: An oralhistory project”, North Munster Antiquarian Journal, 43 (2003), pp.85-104.

Ina Zweiniger-Bargielowska, Austerity in Britain: Rationing, Controls andConsumption, 1939-1955 (Oxford: OUP, Oxford, 2000, paperback 2002)

Socialism and consumption

Svetlana Boym, Common Places: Mythologies of Everyday Life in Russia(Cambridge, Mass: Harvard Univ. Press, 1995).

Communism Unwrapped: Consumption in Cold War Eastern Europe, ed. byPaulina Bren and Mary Neuburger (Oxford: OUP, 2012).

Sheila Fitzpatrick, “Things under Socialism: the SovietExperience,” in The Oxford Handbook of the History of Consumption, ed. byFrank Trentmann (Oxford: OUP, 2012), pp. 451-66.

Julie Hessler, “Cultured Trade: The Stalinist Turn TowardsConsumerism” in Stalinism: New Directions, ed. by Sheila Fitzpatrick (London:Routledge 2000), pp. 182-209.

Raymond G. Stokes, “Plastics and the New Society: The GermanDemocratic Republic in the 1950s and 1960s,“ in Style and Socialism:Modernity and Material Culture in Post-War Eastern Europe, ed. by SusanReid and David Crowley (Oxford: Berg, 2000), pp. 65-80.

The history of tourism, material cultures and leisure

Shelley Baranowski, Strength through Joy. Consumerism and Mass Tourism inthe Third Reich (Cambridge: CUP, 2004).

Being Elsewhere: Tourism, Consumer Culture, and Identity in Modern Europe andNorth America, ed. by Shelley Baranowski and Ellen Furlough (AnnArbor: University of Michigan Press, 2001).

Susan Bennett, “Peforming Ireland: Tourism and the AbbeyTheatre,” The Canadian Journal of Irish Studies, 30,2 (2004), pp. 30-7.

Astrid M. Eckert, “‚Greetings from the Zonal Border’. Tourismto the Iron Curtain in West Germany,” in Studies ContemporaryHistory/ Zeithistorische Forschungen 8/1 (2011), pp. 9-36.

Europe at the Seaside. The Economic History of Mass Tourism in the Mediterranean,ed. by Luciano Segreto, Carles Manera and Manfred Pohl (NewYork: Berghahn, 2009)

Stewart Ferris and Paul Bassett, Don't Lean Out of the Window!: TheInter-Rail Experience (Chichester: Summersdale, 1992).

Irene Furlong, Irish Tourism 1880-1980 (Dublin: Irish AcademicPress, 2009).

Wolfgang König, Bahnen und Berge. Verkehrstechnik, Tourismus undNaturschutz in den Schweizer Alpen 1870-1939 (Frankfurt am Main: Campus,2000).

Nuala C. Johnson, “Framing the past: time, space and thepolitics of heritage tourism in Ireland,” Political Geography, 18(1999) pp. 187-207.

Rudy Koshar, German Travel Cultures (Oxford: Berg, 2002).

The Making of Modern Tourism: The Cultural History of British Experience, 1600-2000, ed. by Hartmut Berghoff et al. (Houndmills: Palgrave,2002).

Thomas Mergel, “Europe as Leisure Time Communications: Tourismand Transnational Interaction since 1945”, in Conflicted Memories:Europeanizing Contemporary Histories, ed. by Konrad H. Jarausch andThomas Lindenberger (New York: Berghahn, 2007), pp. 133-53.

Bettina Müller, Übergangsritual Interrail. Form, Inhalt und Bedeutung einesJugendphanomens (Hamburg 1996).

Jan Palmowski, “Travels with Baedeker. The Guidebook and theMiddle Classes in Victorian and Edwardian England,” in Historiesof Leisure, ed. by Rudy Koshar (Oxford: Berg, 2002), pp. 105-30.

Political Tourists: Travellers from Australia to the Soviet Union in 1920s-1940s, ed.by Sheila Fitzpatrick and Carolyn Rasmussen (Melbourne:Melbourne University Press, 2008).

Hasso Spode, “Fordism, Mass Tourism and the Third Reich. The‘Strength through Joy’ Seaside as an Index Fossil,” Journal ofSocial History, 38 (2004), pp. 127-155.

Touring Beyond the Nation: A Transnational Approach to European Tourism History,ed. by Eric G. E. Zuelow (Farnham: Ashgate, 2011).

John Urry, The Tourist Gaze. Leisure and Travel in Contemporary Societies (3rd

ed. London; Sage, 2011).

Eric G. E. Zuelow, Making Ireland Irish: Tourism and National Identity sincethe Irish Civil War (Syracuse: Syracuse Univ. Press, 2009).

“Talking about my generation...” Youth cultures and consumption

Paulina Bren, “Looking West: Popular Culture and the GenerationGap in Communist Czechoslovakia 1969-1989” in Representations andCultural Exchanges Across the Atlantic: Europe and the United States 1800-2000,ed. by Luisa Passerini (Brussels: PIE Lang, 2000), pp. 295-322.

Consumption and Generational Change: The Rise of Consumer Lifestyles, ed. byIan Rees Jones (New Brunswick, NJ.: Transaction Publ., 2009).

Christine Jacqueline Feldman, "We are the Mods": a Transnational Historyof a Youth Subculture (New York: Lang, 2009).

Generations in Conflict: Youth Rebellion and Generation Formation in ModernGermany 1770-1968, ed. by Mark Roseman (Cambridge: CUP, 1995).

Stuart Henderson, “Off the Streets and into the Fortress: Experiments in Hip Separatism at Toronto’s Rochdale College, 1968-1975,” Canadian Historical Review 92,1 (2011), pp. 107-33.

Detlef Siegfried, Don't Look Back in Anger: Youth, Pop Culture,and the Nazi Past, in Coping with the Nazi Past: West GermanDebates on Nazism and Generational conflict, 1955-1975, ed. byAlan Steinweis and Philipp Gassert (New York and Oxford:Berghahn, 2006), pp. 144-61.

Klaus Weinhauer, “Drug Consumption in London and Western Berlinduring the 1960s and 1970s: Local and TransnationalPerspectives“, The Social History of Alcohol and Drugs, 20 (2006), pp.187-224.

Prosperity and protest: questioning the traditionalconsumer culture in the 1960s

Catherine Carstairs, “Becoming a “Hype”: Drug Laws, SubcultureFormation, and Resistance in Canada”, in The Real Dope: Social, Legaland Historical Perspectives on the Regulation of Drugs in Canada, ed. byEdgar-André Montigny (Toronto: University of Toronto Press,2011), pp. 148-68.

Dagmar Herzog, “’Pleasure, Sex, and Politics Belong Together’:Post-Holocaust Memory and the Sexual Revolution in WestGermany”, Critical Inquiry, 24,2 (1998), pp. 393-444.

Stephan Malinowski and Alexander Sedlmaier; “No true revolt ina wrong one: '1968' as a Catalyst of Consumer Society,” Culturaland Social History, 8/2 (2011), pp. 255-274.

Wilfried Mausbach, “Burn, warehouse, burn! Modernity,counterculture, and the Vietnam War in West Germany,” inBetween Marx and Coca-Cola: Youth Cultures in Changing European Societies,1960-1980, ed. by Schildt, Axel and Detlef Siegfried (New York:Berghahn Books, 2006), pp. 175-202.

Detlef Siegfried, “Music and Protest in 1960s Europe,” in: 1968in Europe. A History of Protest and Activism, 1956-1977, ed. by Martin Klimkeand Joachim Scharloth (New York: Palgrave MacMillan 2008), pp.57-70.

Detlef Siegfried, “Don't trust anyone older than 30?' voices ofconflict and consensus between generations in 1960s WestGermany,” Journal of Contemporary History, 40 (2005), pp. 727-44.

Environmental history and the limits of growth

Peter Dauvergne, The Shadows of Consumption: Consequences for the GlobalEnvironment, (MIT Press 2008).

Nils Freytag, “’Eine Bombe im Taschenbuchformat’? Die ‘Grenzendes Wachstums’ und die öffentliche Resonanz, ZeithistorischeForschungen/Studies in Contemporary History, 3/2006, onlinewww.zeithistorische-forschungen.de/16126041-Freytag-3-2006.

Debora MacKenzie, “Boom and Doom: Revisiting Prophecies ofCollapse," New Scientist, 2846 (2012).

John R. "J.R." McNeill, Something New Under The Sun: An EnvironmentalHistory of the Twentieth-century World (London: Penguin Books, 2001).

Giles Slade, “Cell Phones and E-Waste,” in Made to Break:Technology and Obsolescence in America (Cambridge, Mass. 2006), pp.261-81.

Frank Uekoetter, “Affluence and Sustainability: EnvironmentalHistory and the History of Consumption”, in Decoding ModernConsumer Societies, ed. by Hartmut Berghoff and Uwe Spiekermann(New York: Palgrave MacMillan, 2012), pp. 111-24.

“Postmodernism” and transnational history of consumption

Joseph M. Bradley, “Sport and the Contestation of EthnicIdentity: Football and Irishness in Scotland,” Journal of Ethnic andMigration Studies, 32,7 (2006), pp. 1189-208.

Elizabeth Buettner, “’Going for an Indian’: South AsianRestaurants and the Limits of Multiculturalism in Britain,” TheJournal of Modern History 80,4 (2008), pp. 865-901. Article StableURL: http://www.jstor.org/stable/10.1086/591113

Consuming Cultures, Global Perspectives: Historical Trajectories, TransnationalExchanges, ed. by Frank Trentmann and John Brewer (Oxford andNew York: Berg, 2006).

Elizabeth Chin, Purchasing Power: Black Kids and American Consumer Culture(Minnesota: University of Minnesota Press, 2001).

Wilfred Dolfsma, “Paradoxes of Modernist Consumption – Reading Fashions,” Review of Social Economy, 62,3 (2004), pp. 351-64.

Irish Postmodernisms and Popular Culture, ed. by Wanda Balzano, AnneMulhall and Moynagh Sullivan (Basingstoke: Palgrave Macmillan,2007).

Jonathan Morris, The Cappuccino Conquests: The Transnational History ofItalian Coffee (Exhibition Catalogue, 2007).

Jonathan Morris, “La globalizzazione dell'espresso italiano”(The globalisation of Italian espresso) Memoria e Ricerca, 23(2006), pp. 27-47. Available as an English language download inthe University of Hertfordshire Research Archive.

Jonathan Morris, “Making Italian Espresso, Making EspressoItalian,” Food and History 8,2 (2010), pp. 155-83.

Joe Mulholland, The Soul of Ireland: Issues of Society, Culture, and Identity(Dublin: Liffey Press, 2006).

Pietra Rivoli, The Travels of a T-Shirt in the Global Economy (New York:Wiley, 2005).

Jonathan E. Schroeder and Detlev Zwick, “Mirrors ofMasculinity: Representation and Identity in AdvertisingImages”, Consumption, Markets and Culture 7,1, (2004), pp. 21–52.

Karen Tranberg Hansen, Salaula: The World of Secondhand Clothing andZambia (Chicago: Chicago University Press, 2000).

James L. Watson, Golden Arches East: McDonalds in East Asia (2nd ed.Stanford: Stanford University Press, 2006).

Steven Topik, Carlos Marichal and Zephyr Frank, From Silver toCocaine: Latin American Commodity Chains and the Building of the World Economy,1500-2000 (Durham, N.C.: Duke University Press, 2007).

New media, oral history and consumption

Lisa Blenkinsop, “The Internet: Virtual Space,” in History Beyond theText: A Student’s Guide to Approaching Alternative Sources, ed. by SarahBarber and Corinna M. Peniston-Bird (London: Routledge, 2009),pp. 122-135.

Christina von Hodenberg, “Mass Media and the Generation ofConflict: West Germany’s Long Sixties and the Formation of aCritical Public Sphere,” Contemporary European History, 15 (2006),pp. 367-95.

Christina von Hodenberg and Philipp Gassert, “Mass Media:Manipulation and Markets,” in Competing Modernities: The United States ofAmerica and Germany, 1890-1990, ed. by Kiran Klaus Patel and Christof Mauch(Cambridge: CUP, 2012)

Journalist as Political Actors: Transfers and Interactions between Britain andGermany since the late 19th Century, ed. by Frank Boesch and DominikGeppert (Augsburg 2008).

Narrative Methods, vol. 3: Oral History and Testimony, ed. by PaulAtkinson (Reprinted edition London: SAGE Publications, 2007).

The Oral History Reader, ed. by Robert Perks and Alistair Thomson(2nd ed., London, 2006).

Donald A. Richie, Doing Oral history: A Practical Guide (2nd ed. Oxford2003).

Jo Tacchi, “Radio Texture: Between Self and Others” in MaterialCultures: Why Some Things Matter, ed. by Daniel Miller (Chicago:Chicago University Press, 1998), pp. 25-46.