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OPEN TALKABISHEK ABRAHAM

Management Lessons FromDHIRUBHAI AMBANIM.S. DHONI

AIMED Students on Victory StandJ.V. GANA SAI KRISHNAN. SHANMUGAMS. KRISHNA KUMAR

Corporate Grooming TipsSHINY ASHWIN

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The inauguration of the third batch (2016-2017) of AIMED was held on 19th August at Towers Club, Annanagar, Chennai. The function started with an invocation followed by lighting of the

traditional lamp. Ms. Divya Bharthi of second year, PGDME welcomed the gathering while the Dean Dr. Paul Prathap Jayaraj presented the milestones of AIMED. Our Trustee & Director Dr. Gibson Vedamani inspired the students with his captivating speech. The presidential address given by the Chairman & Founder of Aachi Educational & Research Foundation, Mr. A.D. Padmasingh Isaac was highly motivating and interactive. The students both seniors and freshers put forth a number of questions that were answered with gusto by the Chairman. The cultural program that followed included dances, skits, songs and management games. Mr. Swapnil Deshpande proposed the vote of thanks. The programme was anchored by Bimlendu Jha and Sornam of II PGDME.

The society in which we live sometimes gives us a reason to succeed and stretch

beyond our comfort zone. Yet at other times, it finds reasons to de-moralise us. If

we focus on what we need, these little setbacks can be converted into opportunities.

Aravinth R PGDME I Year

True leadership is about motivating others to achieve their goals. At AIMED,

I am being trained to achieve my long term goal of becoming a successful

entreprenur. Rajeshwari G PGDME I Year

The motivational speech by our Chairman inspired everyone to become entrepreneurs

or intrapreneurs. Failures are needed to improve oneself to achieve goals.

Bhuvaneswari PGDME I Year

A salesperson should have ‘the gift of the gab’ to excel in his chosen career. He

should not get disheartened by the negative inputs from his peers or superiors

that deter his growth. He most importantly should have communication skills

and get rid of shyness to succeed. P. Venkatakrishnan PGDME I Year

The lesson I learnt from the Chairman’s speech was to “Take one idea, make that

one idea your life….Think about it, put effort into it that will show the way to

success”. My goal in life is to start my own business and excel in it by applying

this thought. Sai Lokesh PGDME I Year

My present journey reflects my future successful life for which i am in AIMED. My

cherished dream is to be an entrepreneur with values of public spirit,integrity and

compassion. Nidhi Pal PGDME I Year

Student Take-outs....

Aachi Institute of Management& Entrepreneurial Development

2016 - 18 BATCH INAUGURATION 19.08.2016

Contd in...W3W2

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editorial“The way to get started is to quit talking and begin doing”…so says the world famous Walt Disney. Management is a term that is used in common parlance too, and has its signifi cance in every sphere of activity – be it corporate or personal. In the home front, a woman is remarkably noted for her multi-tasking skills which make her an integral part of any home. The corporate management skills are yet an extension of what she does, but in a systematic and scheduled manner.

Strategic, operational and functional management skills top the charts in the corporate scenario, and a fi ne blend of them all add to the credence of the organisation. Right from planning and ending with execution, the various tenets of management are religiously followed, together with leadership skills, and go a step further by including the feedback and corrective measures adopted. The background or literacy of an individual does not in any way detour from the principles of management as depicted in the articles.

In an attempt to emphasise on the role and importance of management in everyday life, this issue carries the theme of “Management” and is viewed from its diverse perspectives.

Upload endeavours to give an opportunity for the students to showcase their latent talents. Contributions from the student and faculty readers are most welcome.

Wishing you all a Happy reading…….

EditorDr.K.P.MALATHI SHIRIPrincipal – Collegiate Education Aachi Educational and Research Foundation

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EditorDr.K.P.MALATHI SHIRI

Student Editorial Team Mr. Gana Sai Krishna J VMr. Swapnil DeshpandeMr. Abishek Sam RanjanMr. R. Deepak Saravanan

Creative HeadMr. W.D. Isaac Ravindran

Creative TeamMr. S. RajagopalMr. Selva GanesanMr. K. Vignesh

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September 2016Volume 1 Issue:3Quarterly

Editor

Inside... Page No

Open Talk 04Grooming Tips 06Lady with the Right Attitude 08The Game Changer 09The Leadership Force 10Management Lessons 11Our Students on Victory Stand 14Anger Management 23

4.

As a child, what did you wish to become when you grow up?I had a very simple childhood and saw my father grow and hence did not really visualise myself as a professional. Th e regular stream in Engineering did not interest me, and when I saw an advertisement for B.Tech four year program in Food Technology, I felt there lay my passion and pursued it. I then decided that I should work alongside my father and learn the nuances of the business.

According to you, which one of your strengths is helping your organisation the most?I think I have imbibed my selling skills from my father and am able to strike a conversation with anyone. I am approachable and I sport a smile always which are my basic strengths. Whatever is the outcome of interactions with people from diff erent backgrounds, I always close it on a positive note. Also my study period in S.P.Jain Institute of Management, Mumbai, where I pursued MBA in Family Managed Business helped me to network with my peers from varied business backgrounds like Transportation, Jewellery, Garments, Leather, etc., which gave me an insight into business

from diff erent perspectives. I also have an ability to predict the outcome for any problem. Normally, I devise three alternatives for a single problem and at the end; the outcome will fall within the purview of these options only.

Which letter of the alphabet describes you the best and why?According to me the letter S describes me the best as I feel that it refl ects SMARTNESS – not only in carrying myself, but also in the way I handle things.

How do you de� ne your relationship with your brother in the work environment?My brother and I are always closely bonded together. We have identical thought process in terms of making business decisions, despite the fact that we spearhead two diff erent sets of crucial operations of Aachi. We get ideas from each other’s perspectives coupled with the strength derived in our own functional areas and our synergised eff orts help the organisation to grow. We owe our strong values to the loving upbringing of our parents.

ABISHEKBRAHAM

Executive Director AACHI Group of Companies

OPEN TALK

Choose a career which you are good at and that matches your strengths. A fat salary acts as a deterrent in your career graph if it is the sole criteria to accept or reject a job.

“

“

.5

What is the life time lesson you have learnt?Being a friendly person by nature, I have a wide circle of friends. During my initial days at Aachi I had roped some of my friends into the organization who were in dire need of a job then. I found that they were not able to draw the line between friendship and offi cial relationship. Eventually such frienships weaned away and so I have imbibed the policy of recruiting only the right personnel for the right job without giving any preference to friendship.

What tra� c sign would you be and why?I am sure that my character refl ects the traffi c signals – red, amber and green. Th e colour red indicates my cautious nature and my listening skills even if I am unhappy with the fl ow of conversation with others. Th e colour amber depicts my steady nature that will never conclude with anything vague, as I always have three options for a problem and ensure that a solution lies within them. Th e colour green refl ects my right decision to go ahead with my choice.

What is your biggest achievement and who helped you?I have a great passion for Marketing and will register any brand that comes to my mind in my free time. When I get the insight, I will take that brand and work on that. Th e two products Tanjus and Frispoo developed this way and are contributing well to the Aachi Group as there is a lot of children connect with both these products. My joy is great when I see my products in the market and am thankful to my father for accepting this and giving me my space.

Tell us something about your job that has inspired you to keep growing.When I joined Aachi in 2006 the power and the strength of the brand created by my father was my inspiration. I realized its value as a student, and till date the brand is my driving force as it has given us an identity, without which it is meaningless.

For future diversi� cation of Aachi, which other industry you would like to invest in?We at Aachi believe in giving back to society for what we stand for today. We have a big vision towards education and I am confi dent that 10 years from

now Aachi will be a big name in providing world class education on a focused basis.

If given a chance who would you like to be for a day?Without doubt I would like to be my father just out of curiosity to understand the amount of stress he bears so that we will able to know his mindset as he has the capacity to think many things at a time.

A movie that has helped to transform you.Th e movie “Guru” has always been my inspiration, as I have seen it from a business perspective like any other entrepreneur. I was able to strike a similar chord with Guru Bhai, as he was driven by a strong passion to start a business at any cost.

If you would like to thank someone, who is it and why?I would like to thank my wife Rebekah who also hails from a business background, for understanding the business needs that stretch without time frames. Our comfort levels are similarly aligned that makes it easy for us to understand each other. I want to thank my father for getting me the right match.

What would you like to suggest for the student community?

As an individual identify your strength and core area, which only will carry you long. Choose a career which you are good at and that matches your strengths. Never get misguided by the temptations that come your way. A fat salary acts as a deterrent in your career graph if it is the sole criteria to accept or reject a job.

As an individual identify your strength and core area, which only will carry you long. Choose a career which you are good at and that matches your strengths. Never get misguided by the temptations that come your way. A fat salary acts as a deterrent in your career graph if it is the sole criteria to accept or reject a job.

SMARTNESS – not only in carrying myself, but also in the way I handle things.

“

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6.

"Have Confidence…

Keep your chin up

Look straight forward"

peppier look wear some pearl earrings.

Black and neutrals don't draw attention while bright colours and pales do. If you have small arms, invest in a bright blue, long sleeve top. Remember that the best colour in the whole world is the one that looks good on you.

Th e fi rst thing someone notices about you is your face and hair. If you take care of these things, and put eff ort into getting ready in the morning, the most casual outfi t will look completely chic.

Remember confi dence… It's the most important thing a woman can have. Keep a smile on your face; and always keep your chin up and look straight forward when you are walking.

be comfortable as well as confi dence booster for women with slim features.

What matters at workplace is a comfortable offi ce wear in styles that match your body type and personality, to make you feel energetic and confi dent all the time.

Tall women should avoid stripes, which make a wearer look even taller. To create volume, add colours and patterns to saris, pants or skirt.

Look for clothing designs, certain cuts, and styles that look the best and off er superior comfort and keep their outfi ts simple.

Keep the accessories to a minimum and use timeless, classic fashion styles. When wearing makeup, shoppers should use only enough to highlight the best features of their face like cheekbones, lips, or eyes.

Do not overdo the accessories, Mix and match accessories between outfi ts. Neutral colours, blacks and browns are best in the use of accessories between outfi ts. . For a bolder look, add chunky gold jewellery. For a

Ethnic wear was initially a category that was largely

restricted to the older age segment. However, it is now fi nding acceptance even among younger consumers, especially women. Th e young college and offi ce going girl teams her Indian kurta with either a pair of denims or leggings that represent a fusion of ethnic wear with western wear.

Simple salwar-kurtis, kurtis are considered appropriate formal dressing for women even in MNCs operating in India, as it is associated with the attributes of convenience, comfort as well as contemporary fashion. Wearing heavy embellished Saris or Kurtas is inappropriate for work. Salwar top with not too much bling and large bold prints matched with a comfortable gathering pant or palazzo pant will look elegant on women of all ages.

Wearing clean ironed clothes with a decent fi t will look good on both western and ethnic formal wear.

Th e western formal wear for women consisting of Trousers, shirts and knee length skirts are also advised .Buttoned shirts with or without collar look good with suits for women. Peplum top and formal skirts in grey, black, brown or deep blue will

Grooming Tips for Women Managers…

Shiny Ashwin DirectorThe Fair Lady Designer

.7

Arthur Ashe, the famous American tennis star once said, “Clothes and manners do not make

the man, but when he is made, they greatly improve his appearance.”

It is advisable to wear formal dress for work unless specifi ed by the organization otherwise. A nicely ironed, collared, full sleeves shirt tucked into a formal pair of trousers completed with a good pair of formal shoes renders a presentable formal look.

Formal shirts in solid colors that are of light shades would go well with matching or pleasant-ly contrasting dark colored trousers. White shirts would match any shade of trousers.

A full-sleeved shirt must be buttoned up at the cuff s. A pinstriped shirt in light shades also would be a good fi t in the workplace qualifying well to be a dress shirt. But a checked shirt gives a relaxed and casual appearance.

For a formal meeting one needs to avoid checked shirts. A slim fi t would fi t a thin person well whereas a classic fi t would fi t a person of any build if done to the right measurements.

Th e shades of men’s formal trousers are usu-ally Black, Blue and Grey. Th ese trousers may go well with white or blue shaded dress shirts. Formal trousers may come in solid colors and with min-imal designs like light stripes, self-colored small checks, etc.

Th e belt must be matched with the shoes. Th e formal belt should have a simple and functional buckle with no fraying at the place where the belt is fastened.

Th e formal shoes are the dress shoes; and slip-on shoes pass off as semi-formal shoes and ideal for people engaged in tasks like selling.

Ideally the tie should match the color elements of both the trousers and the shirt. Solid, classic and

The Mark of a Man!

on shoes pass off as semi-formal shoes and ideal

striped ties do go well with the formal look. If a suit is worn, then the breadth of the tie should match the width of the lapel.

Like the tie, the color of the socks should match both the shoes and the trousers. Th e socks can match whatever elements of the color and deign that are dominant in the trousers but one ought to take into consideration the color of the shoes worn as well.

A well-shaved face or a face with a well-kempt and beautifully trimmed beard would give a pre-sentable look for the man. Well-groomed and combed hair always gives the impression that a man is smart and he is instantly referred to as a gentleman, especially in the workplace!

Tips for a Man's Corporate Dessing

Pants are particularly important because they serve as a base, or an anchor, for the rest of your outfi t. Pants will mostly be in the background of an outfi t, serving as a foundation for the foreground of your shirt or outerwear.

- Nicholas Taverna Style Enthusiast

“

8.

“Lady with the right attitude…”

Nina Lekhi had a very comfortable childhood and had no instances of being deprived for

anything. Her failure in the fi rst year exam in art course at Sophia Polytechnic pushed her out of her comfort zone, as she was not permitted to attend subsequent classes for a year. But the understanding support from her parents helped her to handle the failure without any psychological impact. Her part time job as a sales girl at a young age of 17 between attending classes in screen printing and interior decoration at the college Sophia Polytechnic, kept her mind ticking. The trigger point for starting her own business venture began when she was attending one of the printing classes on t-shirts with graphics, as bags were then starting to catch up as a vital accessory for women. Nina started her company with minimal investment from her mother and never hesitated to seek help from even a liftman to get ideas. To bring in her streak of uniqueness, Nina started experimenting with different textures like canvas, faux leather and material to create handbags in her own signature styles, and never hesitated to burn the midnight oil in the process.

Her stint in selling way back in 1986 and her retailing experience in Mumbai taught her several lessons in management.The brand name BAGGIT was a tribute to Michale Jackson’s song and today it is sold across 61 cities in India, and prodes 28 exclusive outlets. Her critical success factor lies in product quality superiority and features that adds elite to the product. She focuses on the recyclable and eco-friendly aspects of manufacture that make theses bags reusable too. Baggit acquired international recognition from animal rights group PETA and established Baggit as the Indian brand with a soul. Nina Lekhi was conferred “Woman Entrepreneur of the Year” Award 2015 by the Minister of State for Skill Development and Entrepreneurship, besides theprestigious business “Karmayogini” award for her excellence in the fi eld of Women Entrepreneurship.by the State of Maharashtra.

“It’s hard to be a woman: you must think

like a man, act like a lady, look like a

young girl and work like a horse”.

Pooja RamanPGDME I Year

.9

The Game Changer- AnnaduraiFor Chennaites who are rushing to work every day, an auto ride can be one of the most nightmarish and unpleasant experiences. For those plying between Thiruvanmiyur and Sholinganallur, a pleasant surprise will catch them unawares through the famous auto driver Annadurai, who goes out of the way to satisfy his customers. Though he is a high school dropout from a humble background, he is the proud owner of a high-tech share auto who believes in letter and word, the adage, “Athiti Devo Bava”. He delights his customers and sweeps them

1. Free mobile battery charger.2. Watch T.V for Free of cost.3. Free Wi-Fi.4. Free Books to read.5. Bumper prize contest for his customer.6. Refer a poor child for Studies.7. And discount in fare for teachers and on special days.8. Mobile and DTH recharge.

He uses his excellent strategic planning abilities on a customer centric basis, with a thought that his passengers should spend their time in a useful manner even while commuting. His mini library houses 35 different magazines and newspapers; a mini television helps his customers to view their favourite serials and channels without a break, together with a free mobile charger and free wi-fi connection that helps them to connect on a social footing. A Samsung Tab and an Apple I pad Pro add comfort to the otherwise tech savvy ride for his regular IT professional commuters. He ensures customer satisfaction through a well thought of Bumper prize contest for his customer and discounts for teachers and on special days.

Annadurai’s main goal is to make his customers happy and satisfied. He feels that Annadurai spends more than Rs 5,000 to give his customers an auto ride like no other in the city, yet makes

a good living, taking home a profit of around Rs 1,000 a day. For him what is more important is that his customers remember him and are grateful for enjoying his services.

His CSR activities include the support extended to the poor children to pursue their education through his extensive network of customers. There is no looking back for him now. He has emerged as Chennai’s most-loved auto driver, and has a whopping 10,000 fan followers on Facebook. “He has delivered more than 40 speeches at various corporate offices and two TED talks under his belt” reports The Weekend Leader.

In conclusion, we may aptly imbibe from his practices that formal professional education only does not open the flood gates of opportunities for a person. All one needs is only passion to become a game changer….

off their feet with an array of services in his prized auto like:-

10.10.

Nayana - The Leadership Force...

Nayana Patra hails from a remote

village Baruan Gram in Odisha’s

Dhenkanal district. She is an illiterate

woman of grit and strength and

emerged as an efficient leader. She

has fought alcoholism in her area,

established a school for girls, improved

sanitation, protected 250 acres of sal

forests and helped women’s groups

to get soft loans. She works hard to

liberate the women of her ward and

takes much interest in the affairs of the

school to ensure that the dropout rate

in her ward is reduced considerably.

Being a ward officer vested her with

additional powers to support her

social interest to eradicate alcoholism

manifested in her levying a fine on

those found drunk. The funds thus

generated were used to build six

public toilets at convenient places in

the village to enable the villagers to

enjoy higher standards of hygiene.

According to The Weekend Leader,

there was no school in Baruan till

she evinced personal interest to find

a solution to illiteracy. As the village

girls had to undertake a long and risky

journey to attend classes on the other

side of dense forests, Nayana wanted

to put an end to the plight of these

girls by building a residential school

for girls. After years of herculean

efforts, she could get the school

constructed by collecting funds from

different schemes she had devised

from time to time. Till date, there are

over one hundred and fifty girls who

got educated and hoping for a better

future.

She put together a brigade of fierce

women to patrol the 250-acre sal

forest adjoining her village to protect

the local forests from the timber mafia

and her whole hearted efforts are

praiseworthy.

Her deep rooted efforts in ecological

preservation urged the tribals to

get empowered with her support to

protect their land and forests.

Nayana has also helped in planting

around a thousand cashew plants on

unused government lands, and it is

no wonder that she has been elected

as a ward member twice and was the

recipient of the ‘Outstanding Women

Panchayat Leaders Award’ 2013 for

her ceaseless efforts and leadership

qualities.

In a nutshell, we are able to understand

that Nayana has been following

management principles like pooling

in of resources, goal orientation, and

leadership skills in emerging as a

management guru in wilderness. She

stands as an exemplary role model for

the younger generations to follow suit.

Abishek Sam Ranjan CPGDME I Year

Source - Th e Weekend Leader,

Before you are a Leader, Success is all about grooming yourself. When you become a Leader, Success is all about growing others. - Jack Welch

.11

MANAGEMENT LESSONS FROM DHIRUBHAI AMBANI

NO 2: THE SILENT BENEFACTOR.He practiced in letter and word the famous adage “what your right hand does, your left hand should not know”. When he helped someone, he never ever breathed a word about it to anyone else. This made him stand apart from his competitors.

NO 3: DREAM BIG WITH YOUR EYES OPEN.He always insisted on looking at the big picture and urged his sons and team to also do the same. One should not focus on the trivial issues and problems that pop up during the journey to achieve the goal. He urged his team to have several options for a single problem, so that reaching the target becomes inevitable.

NO 4: LEAVE THE PROFESSIONAL ALONE !He followed the principle of delegating a job to the appropriate persons, and gives them the freedom to commit mistakes, and take a lesson from them. He fi rmly believes that once a job has been assigned to a person, he is responsible and accountable for its execution, and should be empowered to use the resources optimally.

NO 5: “ARM-AROUND-THE-SHOULDER” LEADER.With his own signature style-“arm around the shoulder”, he managed to draw his employees and others towards him, without any bias. This enabled his employees to approach him during times of distress, as he also gave them the confi dence to fi nd a solution for any problem.

NO 6: MONEY IS NOT A PRODUCT BY ITSELF, IT IS A BY-PRODUCT, SO DON’T CHASE IT.According to Mr.Ambani, money should never top the priority charts. When we work with dedication, the fruits of our labour in terms of profi ts are bound to happen. At any time, money should never surpass human values and lead a person away from the path of values.

DHIRUBHAI AMBANI, the Indian business magnate and entrepreneur, founded Reliance Industries, petrochemicals, a communications, power, and textiles conglomerate. He featured in the select Forbes billionaires list, besides the Sunday Times list of top 50 businessmen in Asia. His life has been acknowledged as a true “rags to riches” story. Reliance Industries had the distinction of being the only privately owned Indian company in the Fortune 500.

DHIRUBHAI started off as a small time worker with Arab merchants in the 1950s and moved to Mumbai in 1958 to start his own business in spices. After making modest profi ts, he moved into textiles and opened his mill near Ahmedabad. He founded Reliance Industries in 1958 and when he passed away the company had over 85,000 employees, which contributes to almost 5% of the Central Government’s total tax revenue. His life has always been a force to reckon with, and the following management lessons stand testimony to his profi cient leadership:-

NO 1: “DO IT YOURSELF”He did not wait for infrastructure to be created, to support his operations. He went out and built it himself, be it a power plant for his petrochemical enterprise or a canal to bring water from large distances for his cooling plant.

R. Deepak SaravananPGDME I Year

12.12.

CORPORATE LESSONS ON TEAM MANAGEMENT FROM

M.S.DHONI’S LEADERSHIP

ICC Champions Trophy 2013

ICC World T20 2007 ICC Test Championship 2009

ICC World Cup 2011 ICC ODI Championship 2013

TO BE SUCCESSFUL, YOU HAVE TO BE DIFFERENTDuring the 2007 T20 World Cup Match against Pakistan, Joginder Sharma was given the last over even though he was hit all around the ground.

Management Lesson: A leader must believe in every member of the team, and allow them to experiment and take risk. A good leader shares the credit of success with his team members and praises them in public. In case of failure, he should take the blame and encourage his team to introspect and improvise with more vigor and better planning. He should provide an opportunity for every team member to prove themselves and contribute to the best of their abilities.

MAKE EVERYONE IN THE TEAM FEEL IMPORTANT AND SPECIALWhen Ganguly was playing his last match, as a gesture of respect, Dhoni asked Ganguly to take charge of the team when the ninth Aussie wicket fell.

Management Lesson: A leader should respect the sentiments of his fellow players and never hesitate to go second in line to enable another member to take the lead. Swopping roles should be an easy task for him.

BE CALM UNDER PRESSUREWhen bowler Joginder Sharma started off the last over in the finals of the 2007 T-20 match with a wide ball; or batsman Yuvraj Singh played a series of dot balls in a slog over in the 2014 T-20 match , the audience did not find Dhoni showing any signs of anger or tension.

Management Lesson: When team members see their leader keeping calm in extreme situations, and lead them from front, they will not get disturbed. It will enable them to focus on their work and do what is expected of them.

LEAD BY EXAMPLEIn the 2011 World Cup final vs Sri Lanka , Dhoni scored 91 not out, when his team was under a tremendous pressure.

Management Lesson: The leader should be a performer and demonstrate the same to his team. Performance is itself the most effective form of communication.

R. Deepak SaravananPGDME I Year

.13

Management Mantras from Animals...

ANIMALS TRAITS MANAGEMENT LESSONS

Loyalty to an organization by being true to others

Very faithful, and will stay on with their masters unto deathDogs

Meticulous planning with coordinated efforts based on communication & comradeship

Storing food for the next season involving all

Squirrels, Honey bees & Ants

They pool in all their efforts in building a nest with determination, and share the work happily between themselves

Ants & Birds

Delegation of work, pursuance of goals with a focus in a harmonious work environment

Rats They always look for a way to fi nd their way in

Innovation by looking into newer and emerging opportunities without giving up

Lion King of the Jungle and exudes power, and symbolises strength and courage

Leadership qualities, takes initiative and poweful

Organizational processes to be simple and work with spontaneity

CatsThey do not worry about the future, and enjoy each day as it comes, without any complications

Kangaroo & Elephants

They are very caring and never hesitate to travel the extra mile to protect their young ones, even at the cost of theirs

Good inter-personal skills with empathy and Group Dynamics

They adopt the deserted young ones of other animals and care for them like their own

Monkeys, Cats & Dogs

Diversity at workplace and cross-cultural relationships

Life gives us plethora of opportunities to pick up valuable lessons that have practical implication. Management principles are absorbed from our observations and interactions with people and animals alike. Here are some management mantras from animals for a meaningful learning:-

14.14.

AIMED has given me ample scope for pursuing my interest in research and presenting papers in various

academic forums. The project work which I submitted was my maiden venture. With the constant encouragement from our beloved faculty, I participated and presented a paper in the International Conference on 15/09/2016 on the theme Opportunities for Innovation and Sustainability in the Present Challenging World of Business, organized by The Madras Christian College, Chennai. During the session, he was able to answer a volley of questions from a huge gathering comprising of learned professors, scholars and students at UG and PG levels. The

paper has been selected by the editorial board for publication in an International Journal of Contemporary Commerce - ISSN 2319-958X.

The Rain Maker..... My Inspiration !

The inauguration of our batch was an eye opener for me. � e rousing speech by

the Chairman made me realise that chasing a passionate goal of an individual acts as the driving force for him to overcome all the challenges that crop up in the process. I admire his focus and keen interest in developing entrepreneurs through AIMED, which gives us a lot of opportunities to showcase our talents. His charisma inspired me to draw this sketch which is dedicated to him.

Art byA. SANTHOSH PGDME I YearA.

Sant

hosh

I was able to confi dently face the audience and make a fl awless presentation, thanks to the practice from mandatory assignment presentations in different subjects at AIMED. This also helped me to answer the volley of questions that were shot at me by the audience comprising learned academicians and students.

Gana Sai Krishna J V

II PGDME

Paper Selected for Publication

Our Students on the Victory Stand !!!

.15

� e Self Starter - One for the Road !

� e Budding Pisciculturist

It was a bright sunny morning,

when I started off in a car with four of my classmates to attend an engagement function near Pondicherry.What started as a happy journey initially became a nightmare when an unexpected bump resulted in a fl at tyre. Desperately we tried in vain to get help from a localities and fellow travellers on the highways. It took whole of 5 hours for us to hitch hike a ride from good Samaritan to a

nearby mechanics about 5kms away from our breakdown point. This incident set my mind ticking to think a solution to help people who may face similar problems during their long journey, I then did an intensive referencing of materials relating to development of an app. I shared my idea during a presentation in my class in AIMED. My Director, Faculty and my Classmates encouraged me. They even instantly brainstormed and came out with an apt brand name for my business proposition. We christened it PuncturePandi.com. With such reference and support, I have been able to work on the business plan of PuncturePandi. PuncturePandi aims not only to provide meaningful immediate solution to fl at tyres but also to breakdown, tow, other repairs and services under a single app. I have visited scores of mechanics who offer these services at an affordable cost and connected them with the app. The test run of the app is very successful and I am sure that in the near future, PuncturePandi will become the watch word for any vehicular problem on the road.

S. Krishna Kumar II PGDME

N. Shanmugam

II PGDME

AIMED has instilled a lot of confi dence in its students, thanks to the series of guest lectures that have touched on several

areas of growth and entrepreneurship. I developed a keen interest in Pisceculture and did an extensive research on this as part of my project work, with the intention of commencing business on trading in ornamental fi sh on course completion. My several visits to the Tamil Nadu Fisheries Department gave me a clear insight into the nuances

of the business and have given me the assurance about the apt choice of the business. In addition to my formal learning in AIMED, I meet on a periodical basis a number of fl ourishing entrepreneurs in the same businesses who have further guided me in terms of the area and investment required. I have now been busily preparing my “zero revision” business plan which would go through a series of iterations before kick starting. I am planning to rope in the support of the farmers who are living in the neighbourhood of the land I have proposed to deploy for this project, and am sure that this dream project of mine will help and motivate my peers and neighbours.

16.16.

Best Android Management Games...

MLB 9 innings managerCollect cards with the pictures of the league best baseball players. Try your self as an owner of a baseball club in this android game.Game features:Excellent graphics Two interesting game modesReal baseball players Daily contests

Hollywood Paradise Run your own fi lm studio and release interesting fi lms viewers will like and which will bring you millions.Game features: Engrossing tasks 18 unique decorations Shoot fi lms Huge fi lm studio

Dream gym: Best in townConstruct a gym, invite clients, train visitors and make your fi tness club the most popular.Game features:Bright graphics Many interesting tasksUnique fi tness equipment Over 100 exercises

Con man: The Game See how good you are at managing arrangement of a huge science fi ction convent. Do everything to make this event unforgettable for the army of fans. Game features: Popular heroes Merry tasksVarious constructions Incredible bonuses

.17

Hotel Dash DeluxeReconstruct abandoned hotels and provide demanding guests with comfortable accomodation.Game features: 5 unique hotels Various items of decoration Exciting tasks Simple system of controls

Restaurant story: Food Lab

Survival of Primitive

Craft a wonderful restaurant, cook delicious dishes, serve visitors fast and accurately, expand your business.Game features: Many interesting recipes Various upgrades Merry tasks Play with friends

Help a caveman survive under the conditions of a stone age. Use limited resources in the best way and provide your hero with comfortable life.Game features: Funny character Exciting plot Craft weapons Fight against monsters

Haywire hospital

Run a strange hospital where funny cats work instead of doctors. Cure diff erent pets and stop global plagues.Game features: Funny characters Interesting tasks Unknown illnesses Various patients

Cathy's crafts Run a shop and sell hand made goods together with Cathy and her funny cat whose name is Min. Help the clients create beautiful things. Game features: 60 interesting levels Cute characters 18 incredible prizes 6 unique locations

18.18.

EVOLUTION OF THE MANAGER

Source - Internet

.19

The Evolution of Management

“Vulnerability is not weakness.” ~ Brene Brown

If we’re really honest, much of what we practice today is

due to the consulting industry playing on executives’ fears and aspirations by selling products and services that cause more problems than solutions, and our own human weakness of always looking for a quick fi x … even to very complex issues.It’s time to rethink Management. But before we do that, let’s take a look in the rear-view mirror and see how we got to where we are today:1910s-1940s: Management as ScienceManagement as Science was developed in the early 20th century and focused on increasing productivity and effi ciency through standardisation, division of labour, centralisation and hierarchy1950s-1960s: Functional OrganisationsDue to growing and more complex organisations, the 1950’s and 1960’s saw the emergence of functional organisations and the Human Resource (HR) movement.1970s: Strategic PlanningIn the 1970’s we changed our focus from measuring function to resource allocation

and tools like Strategic Planning (GE), Growth Share Matrix (BCG) and SWOT were used to formalise strategic planning processes. Aft er several decades of ‘best practice’ and ‘one size fi ts all’ solutions, academics began to developing contingency theories.1980s: Competitive AdvantageAs the business environment grew increasingly competitive and connected, and with a blooming management consultancy industry, Competitive Advantage became a priority for organisations in the 1980’s. Tools like Total Quality Management (TQM), Six Sigma and Lean were used to measure processes and improve productivity1990s: Process OptimisationBenchmarking and business process reengineering became popular in the 1990’s, and by the middle of the decade, 60% of Fortune 500 companies claimed to have plans for or have already initiated such projects. TQM, Six Sigma and Lean remained popular and a more holistic, organisation-wide approach and strategy implementation took the stage with tools such as Strategy

Maps and Balance Scorecards.2000s: Big DataLargely driven by the consulting industry under the banner of Big Data, organisations in the 2000’s started to focus on using technology for growth and value creation. Meanwhile, oversaturation of existing market space drove to concepts such as Blue Ocean Strategy and Value Innovation.Th e evolution in management theory over the last century is the history of the constantly changing role of leaders in organizations. As organizational leaders evolved from the carrot-and-stick wielding owner-managers of the earlier Industrial Era to the Servant Leaders of the 21st Century, the impact of individual leaders on organizations became progressively important. Whereas early managers could rely on authority and strong-arm tactics to reach their goals, servant leaders in our time are challenged to set personal examples by living the values and principles they wish their followers to achieve.

20.20.

The aftermath of a war ravages not only the physique in terms

of loss of limbs of a soldier, but also his psyche. It is during these traumatic moments, is overcome with a lot of bitterness and is unable to come to terms with his disability. He is fi lled with a lot of self-pity and is unable to come

to terms with his dependence on another person for his daily routine life, and ultimately becomes depressed. The Medical Fraternity then found that dogs had an innate capacity to heal the psychological wounds of an individual, when they are bonded to each other. Golden Retrievers and Labradors are the breeds that bond quickly with their masters, and can be trained easily on a rigorous basis.

There are organisations that work only at training dogs to be good companions. A huge chunk of the training program focuses on commitment to community, They select these breed of dogs and pool them together and impart meaningful training. These dogs undergo intensive training for two and a half years, of which a majority of the time is spent in teaching them socialisation skills, obedience and detailed task training. This training enables the dogs to

pick up dropped items, open and close doors, retrieve medical supplies and alert impaired individuals to certain sounds. When the organisation receives an application for a canine companion, the selected dog is given additional training to match the specifi c needs of the handler and render 24 hour canine companionship.

Although this concept is yet to catch up in India, the picture here is totally different. The advent of the IT in every sphere of business activity has inadvertently added to the stress quotient of employees, especially those working in the IT sector. This sector has also been the cause behind creating different job titles to employees, which motivate them in the long run. Capturing interesting and fancy job titles at work has become a common happening these days. The latest addition to this list is the “Chief Fun Offi cer” (CFO), a canine recruit who works alongside his human peers. He is given an identity card that displays his work details and works in the same time schedule as his peers. They are paid

handsomely and are treated at par with the other employees. The CFO as he is fondly called walks on the aisles of the offi ce and checks if everything is going fi ne, and in the process picks up a wagon of friends who feed him with love. He also participates in board meetings giving canine company to the other members. This practice is fast catching up in Bangaluru – the IT capital of India.

On a humorous note, a library in Bangaluru has appointed a friendly canine librarian, who looks like a stuffed doll for the kids who visit there, but at the same time, he supervises their reading habits and ensures that the pages of the books are not ripped off. He stretches himself in the library, and has become the centre of attraction for the kids, and has contributed largely to have increased the clientele of the library. In Chennai, Pet I –a pet shop is effectively supervised by a friendly dog who accompanies the customers during their search. This proves that dogs too play a signifi cant role in making the work environment lively and happy.

Happiest Tails at Work...

.21

22.22.

PARETO PRINCIPLES FOR EVERY DAY LIFE

In 1906, the famous Italian economist Volfredo Pareto observed that eighty percent of a

country’s economic power was held by twenty percent of the population. This highlighted and upheld the prepositions of the Law of Vital Few and Trivial Many, commonly called as the Power Law. In a real life situation, this refl ects a cause- effect relationship, while in a business it is a relationship between efforts and products / services. In business 20 percent activity produce 80 percent results while 20 percent of your clientele contribute to 80 percent of the turnover. This indicated that 20 percent investment in terms of time, resources and efforts contribute to 80 percent of the output in tems of results, rewards and recognition. The following tips can be used by any individual to minimize efforts and maximize results.

Create an activity sheet for the weak to help in effective time management.

Identify and focus on the best 20 percent activities that will give you 80 percent results.

Priortize your tasks by keeping an account the potential outcome of activities based on time constraints and review the timing of better effect.

Avoid distractions and abide by a pattern of work using reliable time management tools and avoid repeating mistakes.

Never multitask to save time as you tend to lose focus on completing a given task and leave many incomplete.

Don’t waste time on social media activities as a lot of potential is lost on wasteful exchange of information.

The 80-20 principle is found to be very effective if we use it in problem solving at both personal and offi cial fronts.

Clutter management is a signifi cant slice of the Pareto principle as we use only 20 percent of what we own on a regular basis. 80 percent of a possessions are idle as they would have been used in the past all meant for the future. Learn to condemn or denote that 80 percent.

Pareto’s principles cannot be confi ned to specifi c spheres of activities and are bound to yield effective results when imbibed on a routine pattern. If individuals pay conscious steps to inculcate a few or all the tips mentioned above, they are sure to reap fruitful outcomes from their potential efforts. It may be aptly concluded with the meaningful words of Abraham Lincoln “Give me six hours to chop down a tree and I will spend the fi rst four sharping the device”

.23

The present day world is punctuated with a lot of stress, thanks to the changing

work culture that has brought with it extended working hours, more responsibility and inability to have a quality of work life balance. This stress manifests in the form of anger that needs to be managed so that the team members are not demoralised. In simple terms anger management is a term used to describe the skills needed to recognise anger in oneself or others and to take conscious steps to deal with it in a constructive manner. Here are some of the most common kinds of anger that a person is normally overcome with:-Behavioural Anger – This type of anger commonly describes someone who is aggressive towards the source that triggered their anger which could be another person too. Sometimes the outcome is physical abuse or attacks against others, as the person tends to be troublesome.Judgmental Anger – A person with this form of anger expresses their feelings by making those around them feel worthless. Putting other people down and making them feel bad about themselves, or abilities, is a form of judgmental anger. Deliberate Anger – Using anger to gain power over a situation or person. A person expressing this form of anger may not start out angry, but will get angry when something does not turn out the way they wanted. Or, someone doesn’t see eye to eye with something they planned.Chronic Anger – Ever come across someone that’s seemingly angry for no reason, or mad all the time? More than likely, they were exhibiting this type of anger. People with chronic anger have no reason or justifi cation for getting angry, and exhibit it unwarranted.

Retaliatory Anger – This is probably one of the most common, of the bunch, where it occurs as a direct response to someone else lashing out at you.The following are some simple anger management techniques that have proven results:-

When angry, breathe slowly, and relax to reverse the physical symptoms of anger.

To control your anger, drink a glass of water slowly, or count from one to ten slowly.

Take regular exercise and keep yourself physically and mentally fi t.

Undisturbed sleep for 6 to 8 hours helps to overcome physical, mental and emotional stress including anger.

Never give commitments when you are angry, as you lose your sense of rationale and may never be able to keep up your words.

When diffi cult or trying conversations happen, stay calm and address the problem in an assertive manner.

Don’t look at the problems – it becomes bigger with introspection. Focus on the solutions that help you have a smooth sail.

While expressing your point of view, be assertive but not aggressive.

Be realistic and understand that you can never change the people who anger you, their thoughts and behaviour. Instead you can change your behaviour on a positive note, as changing one-self is easy and possible.

ANGER MANAGEMENT

To control your anger, drink a glass of

Take regular exercise and keep yourself

Undisturbed sleep for 6 to 8 hours helps

Never give commitments when you are

When diffi cult or trying conversations

Don’t look at the problems – it becomes

While expressing your point of view, be

Be realistic and understand that you

24.24.

Internal Business Process Leg: Measures your critical-to-customer process requirements and measures.

Knowledge, Education, and Growth

Leg: Focuses on how you educate your employees, how you gain and capture your knowledge, and how you use it to maintain a competitive edge within your markets.

Th ese four legs have to be measured, analyzed, and improved together, continuously in order for any business to thrive. If any one of these four legs is ignored, it’ll be like sitting on a four-legged stool with a broken leg. One will eventually lose his/her balance and fall fl at on the face. And lying fl at on your face is no way to run a business!

It is not only to measure these critical four legs, but also set strategies, goals, objectives, and tactics to make them happen. And while organizations are at it, the strategies and tactics have to be in congruence. All have to work together and create a single thread, tying all ends together in ways that make sense. Th is isn’t an optional exercise; it’s essential. Th e future of any business depends on it.

When organizations have a performance evaluation tool like balanced scorecard

“A good balanced scorecard should tell the story of your strategy”

A Balanced Scorecard is a strategic planning and management system that is used extensively in business and industry, government, and non-profi t organizations worldwide to align business activities to the vision and strategy of

the organization, improve internal and external communications, and monitor organization performance against strategic goals.

It was originated by Dr. Robert Kaplan (Harvard Business School) and David Norton as a performance measurement framework that added strategic non-fi nancial performance measures to traditional fi nancial metrics to give managers and executives a more ‘balanced’ view of organizational performance. Th e balanced scorecard has evolved from its early use as a simple performance measurement framework to a full strategic planning management system.

Aft er the business strategies are developed, they are deployed and tracked through the Four Legs of the Balanced Scorecard. Th ese four legs comprise four distinct business perspectives: Th e Customer Leg, the Financial Leg, the Internal Business Process Leg, and the Knowledge, Education, and Growth Leg.

Th ese four legs of the Balanced Scorecard are necessary for today’s business executives and managers to be able to plan, implement, and achieve their business strategies:

Customer Leg: Measures your customers’ satisfaction and their performance requirements — for your organization and what it delivers, whether it’s products or services.

Financial Leg: Tracks your fi nancial requirements and performance.

.25

they enjoy multifold benefi ts like employee evaluation, co-ordination, developing interpersonal skills, convergence of practices, workforce diversity, target achievement, team work collective performance. It becomes a wise decision for an organization to implement the same in phased manner to all the functional areas of the corporate to usher holistic growth.

Th e HR department will be further strengthening this process if they implement a 360-degree appraisal method as it throws light on all the facets of an employee with respect to stakeholders. It’s a mechanism that helps the management to track down the performance of the organization and can be used as a management strategy. Th e Balanced

Score Card provides an extensive overview of a company’s objectives rather than limiting itself only to fi nancial values. Th is creates a strong brand name amongst its existing and potential customers and a reputation amongst the organization’s workforce. It may be aptly concluded in the words of Bill Gates that

“In business, the idea of measuring is what

you are doing; picking the measurements

that count like customer satisfaction

and performance… you thrive on

that.”

A man went to a store to make a phone call. Then he dialled a number and started talking.Man: Mam, can you give me the job of cutting your lawn?Lady: ( At other end of call): Sorry, but i already have someone to do that job.Man: Mam, I will do it for half the price you pay to person working at person.Lady: No, I am satisfi ed with work of person who is presently cutting my lawn.Man: Mam, Please Give me job i will even sweep your sidewalks. You will have the prettiest lawn in Palm Beach.Lady: No, thank you.With a smile on face, the man replaced receiver. The drug store owner, who was listening all this came to man and said, “Sir, I liked your attitude and posi-tive spirit and would like to offer a job to you.Man replied, “No sir thank you.”Store owner (confused) Said, “But you were pleading for job on the call.”Man replied (smiling) to him, “No sir, I don‛t really need a job. I was just checking on my performance at the job I already have. Actually I am the only one who is working for the Lady i was talking to.”Moral:We should get a periodical feedback of our performance, fi nd our weakness and take conscious steps to overcome it.

story cornerA Gardner‛s Refl ection

Gana Sai Krishna J VPGDME II Year

26.26.

Feng Shui

The main door of the house is the fi rst and last thing we encounter when we enter or leave the house. Oil the hinges of the main door as it is the gateway of the energy. If you have 2 doors to enter your house avoid using the back entrance as the main entrance represents the fl ow of “chi” or good energy and opportunities into your home and life. Place a water element – a fountain or a glass bowl of water near the entry of the house or fi rst inside/outside as it indicates fl ow of opportunities. Never leave vacant spaces above the kitchen cabinets, as they attract dust and stagnates the negative energy. Place green plants – live or artifi cial to transform energy. Keep the bathroom door closed – with the toilet seat cover down to reduce the draining of wealth. Keep the bed in a commanding position, facing the door or at least place a mirror so that you can see the door while lying in bed. If you have a TV set in your bedroom it may disrupt your quiet energy, so keep it covered after viewing. Clean all dirty windows as the windows are your eyes to the world, keep them clean for a clear perspective in life. Do not clutter the place – rearrange the spaces to allow free fl ow of air and energy.

Harmonizing everyone with the environment.....

The ancient Chinese art of Feng Shui is based on the idea that our living spaces refl ect our lives, and Feng Shui attempts to strike a balance between both. It works on the premise that all objects possess an energy fl ow called as “chi”, and this “chi” is used to bring luck, wealth and opportunities into our life. The Chinese art practices the positioning of objects, especially buildings, objects and furniture, so that the maximum harmony is achieved between the fl ow of “chi” of the environment, and that of the user, believed to bring good fortune.

Clean all dirty windows as the windows are your eyes to the world, keep them

Contd from...W2

W3

2 D A Y N A T I O N A L C O N F E R E N C E O N

Management & Entrepreneurship

Dates: 25th & 26th November 2016Organised By: Aachi Institute of Management & Entrepreneurial Development, Chennai

Innovating Paradigms of Management & Entrepreneurship

Conference ConstituentsInteractive Sessions By Successful EntrepreneursPanel DiscussionsAcademia & Industry InteractionsPaper Presentations

Who Should AttendBusiness Professionals & ManagersBudding EntrepreneursAcademiaProfessional College Students & Faculty MembersConsultants & Practitioners

Participate as Delegate* Paper Presentation Fee*

Conference Fee**

Special Fee for Students** (Conference only)

Paper Presentation (Students)Poster Presentation (Students)Paper Presentation (Scholars)Paper Presentation (Industry)

*Fee per delegate + Service Tax @ 15%** Conference Fee includes cost of lunch and tea

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For participation & details, please contact:

Aachi Institute of Management & Entrepreneurial Development1050, III Floor, I Block, 18th Main Road, Anna nagar West, Chennai - 600040

An Aachi Initiativewww.aimed.in

Ms. S. Saranya Faculty CoordinatorT : 044-43323309M : 9003128969Email : saranya@aimed.in

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Bimlendu ShekharM : 9840440962Swapnil DeshpandeM : 7358207150Student Coordinators