2020 Partner Program Enhancements & Partner UpdatesPartnering with the leader and fastest-growing vendor in the security awareness training market

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KnowBe4 is the

8th Layer in Security

i.e. Building theHUMAN FIREWALL

1. Physical Layer

2. Datalink Layer

3. Network Layer

4. Transportation Layer

5. Session Layer

6. Presentation Layer

7. Application Layer

8. Security Awareness Layer

Market Updates & Trends - Landscape

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• Expect companies to lose $5.2 trillion in opportunity due to cyber attacks over the next five years

• Business email compromise topples over $26 billion in losses

• Ransomware claims are up 50% in 2019 with attacks outpacing the previous five years

• 75% of companies infected with ransomware were running up-to-date endpoint protection

• 96% of organizations say that email phishing scams pose the biggest security risk

• Phishing scams, end user carelessness and social engineering are top security threats

• Over half of SMBs experience phishing and social engineering attackso 66% experienced a cyberattack in last 12 monthso 63% experienced a data breach in last 12 months

• Gartner Magic Quadrant Leader – 3rd consecutive year

• 55% growth trailing 12 months, increasing customer accounts to 30,000+

• Multi-language support and localization – 34 languages!

• Opened offices in Japan and Australia

• Mergers & Acquisitions Updates

• More to come!

Business Update

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KnowBe4 Hypergrowth

Greenfield Market with Immense Opportunity

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KnowBe4 is the glue for somuch of our client’s security success.

- Brian Baird, Director of Security Services, ProTech Systems Group, Inc.

KnowBe4 is a great product that serves a pressing need, and being a channel partner has been easy and seamless.

- Thomas Richards, Executive Director, OETC

• 91% of data breaches start with a spear phishing attack

• $1B security awareness training market

• 30,000+ organizations use KnowBe4

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Why Partner With KnowBe4

Trust-Building

• Help to create your customers’ human firewall and dramatically reduce their attack surface

• Build confidence and become your customers’ trusted advisor

Revenue Expansion

• Create additional sales by cross-selling, upselling and adding renewals into your existing customer base

• Open the door to new opportunities to expand your business

Easy

• Products that are easy to sell, understand, install and support

• Quick adoption and short ramp-up

• We support you every step of the way

Best-in-Class

• World’s largest library of security awareness training content

• Fully automated simulated phishing attacks

• Thousands of known-to-work templates

We heard you!

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Deal RegistrationBenefits• Rewards you for putting in the work and getting results • Financial benefits + a competitive edge:

o Approved registered deals = max margin o Non-deal registered = engaged margin

• Quick and easy registration on the new Partner Portal

Timelines• Set to help you close the deal quickly:

o 14-day preregistration to schedule a demoo 90-day registration from approval date

§ Conduct demo, send quote + 5 opportunity details in first 30 days§ Forward movement by 60 days

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Marketing Resources

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Sales Evangelist Training• Fun, engaging product training:

o Identify opportunities and qualify prospects

o Communicate why everyorganization needs new-school security awareness training

o Position the KnowBe4 platform

o Leverage the free tools available to help with prospecting

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Benefits to Help You Succeed

Deal Registration

Partner Enablement Training

Easy-to-Use Partner Portal

Sales Enablement Collateral

Marketing Resources

Ready-to-Launch Campaigns

Profitable Margins

Renewal Partner First

Dedicated Partner Manager

Dedicated Customer Success Managers

Full End-to-End Sales Support

Large Greenfield Opportunity

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2020 Program Benefits & RequirementsMargin Benefits Resellers Value-Added Resellers

Authorized Certified Premier

Net New (Deal Registration) 20% 25% 30%

Engaged 10%

Requirements Authorized Certified Premier

Annual Net-New Revenue Up to $24,999 $25,000 - $49,999 $50,000+

Annual Renewal Percentage* - 82%+ 82%+

Sales Certifications** - 5 sales staff 10 sales staff

Tier 1 Support - Yes Yes

*Meet by June 30, 2020 to maintain 2020 partner level**Complete by February 28, 2020 to maintain 2020 partner level

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2020 Renewal Benefits & RequirementsMargin Benefits Resellers Value-Added Resellers

Authorized Certified Premier

Preferred Partner Status* Original Purchase Order Margin

No Preferred Partner Status 10%

Existing KnowBe4 Customers 10%

*Meet by June 30, 2020 to maintain 2020 partner level

Requirements Authorized Certified Premier

Preferred Partner Status • Maintain 82%+ annual renewal rate• Actively communicates with CSM on status of renewal opportunities• History of supporting customers:

o Onboard customers (50% of users imported and one campaign launched)

o Ensure customers have been fully active for 3 consecutive months (monthly phishing and training campaign as well as a monthly admin login)

o Ensure customers are actively communicating with CSM a minimum of once a month

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Questions?