doa board meeting august 19, 2011 agenda packet

8/2/2019 DOA Board Meeting August 19, 2011 Agenda Packet

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DOWNTOWN OAKLAND ASSOCIATION

BOARD OF DIRECTORS MEETING

FRIDAV, AUGUST 19TH, 2011-1:00 P.M.

OAKLAND MARRIOTT CITY CENTER - 1001 BROADWAY, ROOM 207

AGENDA:

1. Introduct ions - President JCWallace

2 . Approval of May 4th

, 2011 Minutes Action Item

3. Public Comment and Announcements

4. Report from Captain Tull

5 . Designation of Organization Committee as Nominations Committee

a. Review of letter, nominations form, Board roster Action Item

6. Review of open seats

7. Budget status with City

7. Status of Oakland Shines agreement

8. Number of applications returned for Executive Director's position, 7 applications, 2 finalists

9. Status on Grant Task Force, Urban Ecology and Back of BART project

10. Gallen Neilly report

11. Next Board meeting - Annual Meeting: Oct. s", 2011, 1:00 -TBD

BROWN ACT:

Government Code 54950 (The Brown Act) requires that a brief description of each item to be

transacted or discussed be posted at least 72 hours prior to a regular meeting. The Corporation

posts Agendas at 388 as" Street, Oakland CA 94612. Action may not be taken on items not

posted on the agenda. Meeting facilities are accessible to persons with disabilities. If you

require special assistance to participate in the meeting, notify Steve Snider at 510 238-1122 at

least 48 hours prior to the meeting.


388 19thstreet· Oakland, California 94612

Phone 510.238.1122 • Fax 510.452.4529 . [email protected] . www.downtownoakland.org

mailto:[email protected]

http://www.downtownoakland.org/






BOARD OF DIRECTORS MEETING

WEDNESDAY, MAY 4, 2011

THE CLOROX BUILDING

1221 BROADWAY 16T H FLOOR CONFERENCE ROOM

Present: ChrisCurtis/Metrovation, Martin Ward/Old Oakland, Michelle Lane/ Old Oakland, Ke

Norman/Nailphoria, Anagha Dandekar Clifford/Wendel Rosen,AlizaGallo/City of

Oakland, Don Rogers/OM, Mary Padilla/CBRE,Laurie Berberich/CAC, Julia

Sherwin/Haddad Sherwin, Neeta Puthanveetil/Marquee Lofts,Michael McGuire/COG,

Maureen Malone/Clorox, Kate Nyland/Cloroxi Joseph Gallardo/Madison ParkFinancial

Excused Absence: JCWallace/SKS.

Staff: Marco L i Mandri/Executive Director, SteveSnider/District Manager, Andrew

Jones/District ServicesCoordinator, Victoria Decker/Office Manager

General Counsel: Elizabeth Clark/FAB

PRConsultant: TimGallen and Nancy Amaral/Gallen Associates

Minutes:

Discussionsheld and decisions made by the Interim Board of Directors

SUBJECT DISCUSSION ACTION?

Call to order- Chris Curtis, Introductions were made and Chriscalled the

Vice President rneetlno to order.

Approval of the minutes of Theminutes of the March 3rdmeeting were Lauriemoved and

March 3rd, 2011 presented to the board for review. Michelle seconded

the motion to

approve the

minutes of the

March 3rd meeting

as presented. The

motion was

approved

unanimously/

Introduction of new Thefollowing upcoming events were announced: No action taken.

businesses,property Worship My Tacos or Dieon May 7th , BikeAway

owners, public comment FromWork Day on May 12 th , and the next InOak

Mixer also on May 12 th .


388 19thStreet· Oakland, California 94612

Phone 510.238.1122 . Fox 510.452.4530 •[email protected]· www.downtownoakland.org













































































Aliza Gallo announced the Friends of theOakland Parksevent at the Rotunda tonight from5:30-8:30. She also announced the Inner CityAdvisors Breakfast on May 20th at which Pandoraas one of the fastest growing inner-citybusinesses. Oakland-based PSPrint, Numi andBlue Bottle Coffee were also included in thenational list.

Marco referred the board to JC's proxy on 14ofthe agenda packet.

Financial report Tori referred to the financial report on pages 12- Martin moved and

13 of the agenda packet. Tori highlighted the Don Rogers

prior year balance carry forward of $169,118.02, seconded the

the anticipated 94%assessment revenue of motion to approve

$878,186.00 and the total income of the financial report

$1,047,304.02. as presented. Julia

Tori explained that she had reorganized the 0 1 5 1 Sherwin abstained.

Expenses category to include a total 0 1 5 1 Projectssubtotal of $58,500.00 and a 0 1 5 1 Special Events

subtotal of $41,500.00. The total 0 1 5 1 budget is$100,000.00. Within the DISIProjects category, Toriexplained a variance related to the Old OaklandTree Lighting project and indicated that furtherdiscussion would occur later in the meeting.The Total ORG expenses of $222,864.04 and TotalSOBO expenses of $673,042.00were also noted.Marco noted that the contingency orunallocated amount had been moved into aSpecial Projects line item, leaving a Net Incomeof zero. He explained that when projects comeup now, such as the shuttle, funding will come

from the Special Projects line item.Marco explained that the second installmentfrom the city, in the amount of $356,607.00, hadbeen received on May a = . Marco requested thenon-compliance report from Aliza to determine ifthe latest installment includes public installments.We should have a better idea in a month or two ifwe are on track to meet our projected budgetfor the year.Julia Sherwin asked that staff send agendapackets out several days prior to the meetings so

that she has time to review.Updated Board Roster The updated DOA board roster was not included Tori to distribute

in the packet. Toriwill email it out to all board updates roster to

members followingthe meeting. the board.

Staff requests the allocation Andrew explained that staff is requesting an Laurie moved and

of an amount not to exceed additional $1600.00 from each organization for Neeta seconded

$1600.00 from contingency office related expenses in addition to the $500.00 the motion to

for office repairs/upgrades budgeted for the year. The funds will be used to authorize the

including alarm system expand alarm system coverage, repair a broken allocation of an

expansion, purchase of window and install a window display in the amount not to

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new desk and computer, auxiliary office. Staff also wishes to purchase an exceed $1600.00

window repair and display additional desk and computer for the primary from Special

for auxiliary office. office. Projects.

There was discussion about how best to allocate

the funds. It was decided that we would run a

variance on the office furniture and equipment

line item and that an explanatory note would be

included to reflect the expense is offset by the

Special Projects line item.Grant Task Force The board was asked to consider a Anagha moved

"·New chair: Chris Curtis recommendation from the Joint Org. Committee and Michelle

to appoint Chris Curtis as Drew Lisac's seconded the

replacement for Chair of the Grant Task Force. motion to confirm

Chris Curtis as the

new chair of the

Grant Task Force.

The motion was

approved

unanimously.

-Back of Bart Program at Marco explained that part of our urban ecology No action taken.19th and Broadway, pilot orientation is to focus in on the beautification of

project the ledges on the back of BARTentrances.

Andrew explained that the ledges (benches)

attract loitering and other unsavory activities and

that a way to limit that would be to place planter

boxes atop the ledges. These would be installed

and maintained by the CBDs. Andrew indicated

that as these ledges are BARTproperty and that

he and Deborah Boyer are working with Laura

Giraud of BARTto get authorization to proceed

with the project. Andrew has received the first

round of designs and will send them to BART for

review. Once approval is granted, the planters

will be installed on the corner of 20th and

Broadway. The project will begin in LMUDA, as

they have the budget for it, and then the hope is

to add more in both districts as budqet allows.

Transition Report from NCA Marco reviewed the process for seeking a new No action taken.

to OVM and 2012 update executive director and explained that he will be

presenting a job description to the Org.

Committee next week. The expectation is to

have interview scheduled in July and August and

candidates brouqht to the board in September.ORG Committee minutes - Marco referred the board to the minutes of the No action taken.

April 13th April 13th Joint Org. Committee meeting on pages

17-20 of the agenda packet and asked them to

review.

Expansion updates-Steve Steve explained that the Clarion has, from the No action taken.

Snider (Clarion, County very beginning, been interested in joining the

Building, Washington St.) district, but inclusion is impeded by the County

building in between it and the district boundary.

Marco sent an email to Nancy O'Malley's office

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Shuttle Request - fund

existing operation,

allocation of $16,000 from

unallocated

regarding inclusion of the County building andhas received no response to date.Steve met earlier in the week with Jeremy fromthe EBALDCgroup, and, generally speaking he issupportive of the efforts, but wants to see theassessment. EBALDCwill make a decisionthrough their board once they are informed ofthe assessment amount.

Martin Von Durante owns the Levende building,inclusive of Ratto's and Steve has been tradingcalls and emails with him. Steve doesn't know ifhe isanxious for inclusion of just curious at thispoint.The goal is to close 'the gap between 8th and 10th

on both sides of Washington st.

Marco referred to page 18 of the agenda packetand reviewed the two requests from the city forshuttle funding. The initial request isfor $16K formeach district and the additional request isfor

$15K from each district to supplement expandedevening service.The recommendation from the OrganizationCommittee was to support the original request for$16K from each district.Michelle asked about ridership data and Alizaindicated that she could provide a report withthat information.Aliza thanked staff and ambassadors for theirassistance with the April marketing campaignthat resulted in a 300 + person increase inridership.

Neeta Puthanveetil voiced her perspective, as aresident of downtown Oakland, that she wouldlove to see the hours extended into the evening.She indicated that if the shuttle hours wereextended, residents of downtown that work inSan Francisco could actually use it to go out atnight. You cannot see an increase in ridershipunless the service isavailable.

Anagha moved

and Laurie

s e c o n d e d t h e

motion to allocate

$16K from theSpecial Projects

line item to fund

existing shuttle

operation. The

motion was

approved

unanimously.

Date of Annual Breakfast -

June 9th, 8:00am Kaiser

Center

The planning for the Second Annual BreakfastMeeting ismoving forward. Staff issending outinvitations and taking care of day of logistics in

terms of catering and rentals. Steve isworkingclosely with Deborah, JC and our serviceproviders to compile photos and create anarrative for the event. Attendance isstronglyencouraged.

No action taken.

Update from Ted Tarver Ted read aloud a letter from Officer Campos,expressing his appreciation of Ted and thesecurity ambassadors for their role in taking arobbery suspect into custody- a wanted parolee,with two prior robbery convictions. Officer

4

Noaction taken.


















































































Update on clock unveiling,

Wednesday, May 11th at

10:30 am

Andrew invited everyone to the corner of 17th No action taken.

and Broadway on Wednesday, May11 th at 10:30a.m. for the unveiling of the restored art decoclock. The banners and the hanging plants willbe among the other projects to be highlighted.The event will be a quick snapshot of thebeautification efforts the districts have beeninvesting time and effort in over the last year orso.

Campos stated that "this isa perfect exampleof great teamwork and what can beaccomplished when OPD and Block by Blockwork together."Marco indicated that the letter should be readby either JC or Deborah at the Annual Breakfast.Ted explained that the "crooks" are beginning tofigure out the ambassador's schedule and are

intentionally waiting until the end of shift to breakin to cars, etc. Ted said that this illustrates theeffectiveness of the program.Per Marco's request, Ted recounted an incidentinvolving a stolen laptop and the commendableefforts of an off-duty security ambassador. Thelaptop was recovered after the ambassadornoticed suspicious behavior and reported it tothe on duty team leader who apprehended thesuspects after they were observed discarding thelaptop.

Landscaping of medians,

8th and 13th St.

Hiring of muralist to deal

with graffiti

Andrew updated the committee on median No action taken.

redevelopment and explained that he met withDOA SOBO chairs to identify priority projects,

including the median from 8th-ll thand hangingplants in Downtown. Andrew has drafted an RFPand is putting it out for bid.Andrew explained that there isa problem in thatour permit does not include any median work.Work on the medians will be outside of the CBDrealm as medians are not in the public rights ofway, they are dty property.We have pursued this effort previously with TheAdopt- 0- spot to no avail, and now seekapproval from the PWA and the Mayor's office to

proceed. If we plant the medians, the city couldjust pull them out and there is no irrigation inplace so we would have to maintain them.

Andrew explained that due to an increase in No action taken.

graffiti. especially in the Downtown, themaintenance crew isusing considerably morepaint and supplies than usual to stay on top ofabatement. Hiring muralists to paint the walls ;may act as a deterrent as taggers tend not tograffiti over the work of other artists.

5








































































staff and volunteers in preparing the e-blast.

Land Use Committee Anagha explained to the board that members of No action taken.

meeting with City officials to the Land UseCommittee had met with citydiscuss role of the planning staff to gain insight into their vision andcommittee scope of decision making, and how we can form

a partnership with them to promote and projectour land use agenda through the city process.Please see minutes of the meeting on pages 26-

27 of the agenda packet.Land Use Meeting with LUCmet with Doug Boxer, former planning No action taken.

Doug Boxer commission chair, who gave us insight into theworkings of the planning commission, politicalinsights and how to accomplish the goals wehave in regards to the district and its land use.Please see minutes of the meeting on pages 28-30 of the cqendo packet.

Conceptual Plan on Land Anagha recently met with Indrajit and Marco to No action taken.

Use Committee, priorities to fine tune the Land UseConceptual Plan. Shebe determined and using explained that they were able to focus it down

this as a basis for the next 7 quite a bit it terms of identifying priorities, such asyears of the district what kinds of land use we wish to promote in thedistrict(s). She explained that she will be workingwith staff and Marco to create a document thatoutlines our position and can be distributed to thecity and to people seeking land use change oruse chonqe to a property.

Other Marco referred to a letter to Drew Lisac on pages15-16 of the agenda packet. The letter, writtenby JC and Deborah, expresses their desire forassistance in building a cooperative workingrelationship with the Mayor.

Next Meeting August 3rd, 201I-Oakland Marriott, 3rd FloorConference Room

Minutes taken by: Tori Decker, Staff. Downtown Oakland Association and

Marco LiMandri, Primary Consultant. Downtown Oakland Association

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Board Nominees Elected to the Downtown Oakland District Association Board of

Directors - April 2011

Terms for Board Members

Person Elected Property Representing Term/Year Expiring

1. JC Wallace with Tom Tewksbury SKSInvestments (President) .;' 2011

as designated Alternate

2.Chris Curtis Metrovation (Vice President) .;' 2011

3. John Bruno with Elie Khoury as an CIM Group (Secretary) 2012

Alternate

4. Laurie Berberich 1000 Broadway (Treasurer) .;' 2011

5. Don Rogers CIM Group .;' 2011

6. Ming Lee CBREProperties .;' 2011

7. Carmen Santisteban City Center/CBRE 2012

8. Martin Ward Old Oakland Associates.;'

2011

9. Aliza Gallo City of Oakland 2012

Redevelopment Agency

10. Beverly Rivas with Joseph Press Building 2012

Gallardo as designated Alternate

11. Mike McGuire California Capital 2012

12. Denise Trudeau with Darcie Clorox .;' 2011

Winter or Kate Nylan asthe

designated Alternates

13. Andrew Brog with Neeta Cathedral Building 2012

Puthanveetil as designated Alternate

14. Julia Sherwin with Mike Haddad Haddad and Sherwin 2012

as designated Alternate

15. Ke Norman Nailphcrla/Business Tenant 2012

16. Anagha Dandekar- Clifford Wendel-Rosen/Business Tenant 2012

17. Michelle Lane Old Oakland Associates 2012







































































ARTICLE III

MEMBERS

The Corporation shall have no members, as that term is defined in Section 5056of the California Corporations Code ("Code"). Unless otherwise provided herein or inthe Code, any action which would otherwise require approval by the members shall

require only approval of the Board. All rights which would otherwise vest in the

members shall vest in the Board. Nothing in these Bylaws shall be construed as limiting

the right of the Corporation to refer to persons associated with it, who participate in anyactivities of the Corporation, as "members" even though such persons are not membersas defined in Section 5056 of the Code. Such persons shall be deemed to be

associated persons with respect to the Corporation as that term is defined in Section

5332 of the Code, and no such reference shall constitute anyone a member of the

Corporation.

ARTICLE IV

NOMINATIONS FOR THE BOARD OF DIRECTORS

ADDITIONAL REPRESENTATIVES

Section 1: Certain Definitions.

a. "Business Tenant" means a holder of a valid and fully paid City Business

Tax Certificate relating to an address located in the District.

b. Community at Large Representative" means a District resident, community

member, or a business tenant located within the CBD boundaries or an individual whomthe Board believes will further the public benefit purposes of the corporation ..

c. "District" shall mean the Downtown Oakland Community Benefit District in theCity California, formed pursuant to the City Business Improvement Management

District Ordinance (Oakland Municipal Code, Chapter 4.48) or successor legislation

adopted by the Oakland City Council.

d. "Election Meeting" means a meeting of the Board at which Directors are to

be elected.

e. "Property Owner" means the owner of any property, whether commercial,

institutional, civic, ecumenical or residential, located in District who is current on the

assessment payments relating to the CBD for such property."Property Owner

Director" means any Director (i) designated by a Major Contributing Owner pursuant toArticle V, Section (b) (i) or (ii) nominated by a non-major contributing property owner

and subsequently elected to serve as a Director by the Board.







































Section 2 Nominations.

a. At least forty five (45 ) days before each Election Meeting, the President shallcause a notice to be delivered to each Property Owner or their designatedrepresentatives soliciting Director nominations. In addition to the Property Owner

Directors designated by Major Contributing Owners pursuant to Article V. Section 1(b),

each Property Owner that is not a Major Contributing Owner (or designatedrepresentative thereof) shall be entitled to submit one (1) nomination per Election

Meeting.

b. Nominations must be received by the President no later than fourteen (14)

days before the annual Election Meeting. Additional nominations may be submitted bythe Board at an Election Meeting.

c. Directors shall be elected in accordance with Article V, Section 1 of these

Bylaws.

d. Any notice required by this Section 2 may be delivered by U.S. mail, e-mail,

fax or personal delivery.

Section 3: Additional Representatives. Each Director may appoint additional

representatives who shall have the right to participate in Board discussions in anadvisory and non-voting capacity.

ARTICLE V

DIRECTORS

Section 1: Number and Qualifications and Terms.

a. Authorized Number. The authorized number of Directors of the Corporation

shall not be less than nine (9) nor more than twenty-five (25) until changed by

amendment of the bylaws.. The exact number of Directors shall be fixed from time to

time, within the limits specified in this Article V, Section 1, by the Board of Directors.

b. Director Board Composition .

(1) Any Property Owner, against whose property at least four and a half

percent (4 % %) of the total assessments for the District were levied within thepreceding year (a "Major Contributing Owner") shall have the right to nominate at

least two (2) Directors to the Board. Any Property Owner other than a MajorContributing Owner shall Director be entitled to nominate one (1) nominee, in

accordance with Article IV, Section 2, for the Board to consider electing as a Director atthe annual Election Meeting.











































(2) From and after the date the District is established, of the authorizednumber of Directors, a minimum of two-thirds (2/3) shall be Property Owner Directors.

(3) All remaining Directors shall be referred to as "Community

Directors". Community Directors may be-Business Tenants, or Community at Large

Representatives, provided that at all times from and after the date the District isestablished at least one (1) Community Director shall be a non-property owning

Business Tenant.

c. Term. The term of office of each Director of the Corporation shall be two (2)

years and until his or her successor has been elected and qualified. The

Directors may be elected at any meeting of the Board. Each Director,including a Director elected to fill a vacancy, shall hold office until the

expiration of the term for which he or she was elected and until a

successor has been elected and qualified. A Director may succeed

himself or herself in office.

d. No Limit on Term. There shall be no limit to how many terms any individualmay serve on the Board.

























Downtown Oakland Association Board of Directors Nomination Form- 2011

Please return to the Downtown Oakland Association Office at

388 19th Street, Oakland, CA94612 by 4:00 p.m., Friday, September ie", 2011

or fax to: 510-ra52-4530

Address of Property represented: _

Owner or Authorized Representative: _

(Print name)

Are you currently on the Board of Directors: Yes_ No_

Are you currently serving on a Committee of the Board? Yes NO_

Would you like to nominate yourself to the Board for a property owner seat commencing October 2010 and

serving for 2 years? Yes_ No_

Would you like to nominate someone else to the Board for a property owner or business owner seat

commencing the same date? Yes_ No

If yes, what is the name of that business owner or property owner (must own property or own a business

within the boundaries of the CBD, see attached map):

Name of other nominee: _

Business or property owned of other nominee: _

Your name (as owner or representative): _

(Sign name)

Date signed: _

Eligibility verified (done by staff)· _


388 19th Street· Oakland, California 94612

Phone 510.238.1122 . Fax 510.452.4530· [email protected] • www.downtownookland.org
































http://www.downtownookland.org/





August 23fd

, 2011

To: Downtown Oakland Association Community Benefit District Property Owners

SUBJECT: Annual Nominations to the Downtown Oakland Association Board of Directors

Dear Downtown Oakland Community Benefit District Property Owner:

As you know, the Downtown Oakland Association has been delivering special benefit services toproperty owners within its boundaries since February 2009. These services have been funded

by the assessments generated by the Downtown Oakland Community Benefit District, which

was overwhelmingly approved by property owners in July 2008.

The Downtown Oakland Association is the non-profit public benefit corporation and District

Management Corporation which is under contract with the City of Oakland to disburse the

revenues of the CBD on behalf of the property owners in the district. The Association has been

operating since the Fall of 2008 with a volunteer Board of Directors and officers.

The annual Board of Directors nominations process is an open process and all interested

property owners are encouraged to participate.

Please keep in mind that in nominating yourselfto the Board, this is a working Board of

Directors. Volunteer Board members are expected to:

1. Actively participate in one of the Committees of the Board,

2. Help raise funds for the Board and its activities;

3. Support the goals and policies of the Board;

4. Attend all regular and Joint Board meetings;

We do not seek nominees to fill a seat, we seek active committed business and propertyowners who seek to rapidly improve the commerce, image and amenities of Downtown

Oakland.

Please take a moment to fill out the attached nominations form. You may nominate yourself to

the Board. The selected nominees or candidates for the open Board seats will be announced to


388 19thStreet· Oakland, California 94612

Phone 510.238.1122 . Fox 510.452.4530 • [email protected] • www.downtownoakland.org











































all property owners at our Annual Elections meeting to be held on Wednesday, October s" at1:00 p.m. at the CBRECity Center Administrative offices, 500 lin Street.

Schedule for Annual Election Meeting:

Nomination Letters Distributed to Property Owners: Week of August zs". 2011

Nominations due to Nominations Committee: Friday September is". 2011

Annual Elections Meeting Held:

Nominations may be dropped off, mailed, faxed to the office at (510) 452-4529 or scanned and

e-mailed to [email protected].

If you have any questions regarding this process, please call our Office Manager, Tori Decker at510238-1122. Thank you for your ongoing efforts improve Downtown Oakland for everyone

involved.

Sincerely

John Bruno

Secretary

Downtown Oakland Association

JCWallace

President

Downtown Oakland Association

ATTACHMENTS

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mailto:[email protected].

mailto:[email protected].



Downtown Oakland Association Committee Structure -2011

Proposed DOA Committeeor Task Force Functions and Duties

Organization/Executive

Committee

Chair: The President of the

Corporation and all of the

Officers

JCWallace, Chair

Oversees staff and contracts, corporate f inances, insurance, gra nts,

development of budget, Board agendas and meetings, correspondences,

outreach, bylaws and policies, public relations, newsletter, relat ions with

other CBOs, polit ical reps and public agencies, Board elections, policy

formation, fundralslng, etc. Consists of all of the officers of the

corporation.

Sidewalk Operations,

Beautification and Order

Committee

(Security Task Force)

Martin Ward and laurie

Berberich as Co-Chairs

Oversees service provider or employees involved in the maintenance and

improvement ofthe public rights of way, including sidewalk sweeping,

steam cleaning, landscaping, private security, personnel and non-

personnel expenses.

Relations with OPO, BART, ATC

DISI Committee

(District Identity and

Streetscape

Improvements)

Chair: Carmen Santisteban

Projects would include those that markets and promotes the district or

promotes posit ive aspects of the Downtown Oakland District .

Those issues may include: branding of the district, development of a newlogo, special events, Website development and maintenance,

beautification programs, banner program, streetscape issues including

landscaping design, bus shelters, festival poles, holiday decorations, visual

linkages, new public spaces projects, improvements to public spaces in

the district.

Land Use Committee

Chair: Anagha Dandekar-

Clifford

Planning, zoning, parking, parking meter revenues, parking enforcement,

transportation, shuttle, mixed use developments, FARs,Community Plan,

Review of new construction and its impact, street relationship.



ARTICLE III

MEMBERS

The Corporation shall have no members, as that term is defined in Section 5056

of the California Corporations Code ("Code"). Unless otherwise provided herein or inthe Code, any action which would otherwise require approval by the members shallrequire only approval of the Board. All rights which would otherwise vest in the

members shall vest in the Board. Nothing in these Bylaws shall be construed as limiting

the right of the Corporation to refer to persons associated with it, who participate in anyactivities of the Corporation, as "members" even though such persons are not members

as defined in Section 5056 of the Code. Such persons shall be deemed to beassociated persons with respect to the Corporation as that term is defined in Section

5332 of the Code, and no such reference shall constitute anyone a member of the

Corporation.ARTICLE IV

NOMINATIONS FOR THE BOARD OF DIRECTORS

ADDITIONAL REPRESENTATIVES

Section 1: Certain Definitions.

a. "Business Tenant" means a holder of a valid and fully paid City Business

Tax Certificate relating to an address located in the District.

b. Community at Large Representative" means a District resident, communitymember, or a business tenant located within the CBD boundaries or an individual whom

the Board believes will further the public benefit purposes of the corporation ..

c. "District" shall mean the Downtown Oakland Community Benefit District in the

City California, formed pursuant to the City Business Improvement ManagementDistrict Ordinance (Oakland Municipal Code, Chapter 4.48) or successor legislation

adopted by the Oakland City Council.

d. "Election Meeting" means a meeting of the Board at which Directors are to

be elected.

e. "Property Owner" means the owner of any property, whether commercial,institutional, civic, ecumenical or residential, located in District who is current on the

assessment payments relating to the CBO for such property."Property OwnerDirector" means any Director (i) designated by a Major Contributing Owner pursuant to

Article V, Section (b) (i) or (ii) nominated by a non-major contributing property ownerand subsequently elected to serve as a Director by the Board.

4



Section 2 Nominations.

a. At least forty five (45 ) days before each Election Meeting, the President shall

cause a notice to be delivered to each Property Owner or their designated

representatives soliciting Director nominations. In addition to the Property Owner

Directors designated by Major Contributing Owners pursuant to Article V. Section 1(b),each Property Owner that is not a Major Contributing Owner (or designatedrepresentative thereof) shall be entitled to submit one (1) nomination per ElectionMeeting.

b. Nominations must be received by the President no later than fourteen (14)

days before the annual Election Meeting. Additional nominations may be submitted bythe Board at an Election Meeting.

c. Directors shall be elected in accordance with Article V, Section 1 of theseBylaws.

d. Any notice required by this Section 2 may be delivered by U.S. mail, e-mail,fax or personal delivery.

Section 3: Additional Representatives. Each Director may appoint additional

representatives who shall have the right to participate in Board discussions in anadvisory and non-voting capacity.

ARTICLE V

DIRECTORS

Section 1: Number and Qualifications and Terms.

a. Authorized Number. The authorized number of Directors of the Corporationshall not be less than nine (9) nor more than twenty-five (25) until changed by

amendment of the bylaws.. The exact number of Directors shall be fixed from time to

time, within the limits specified in this Article V, Section 1, by the Board of Directors.

b. Director Board Composition.

(1) Any Property Owner, against whose property at least four and a halfpercent (4 % %) of the total assessments for the District were levied within thepreceding year (a "Major Contributing Owner") shall have the right to nominate at

least two (2) Directors to the Board. Any Property Owner other than a MajorContributing Owner shall Director be entitled to nominate one (1) nominee, in

accordance with Article IV, Section 2, for the Board to consider electing as a Director atthe annual Election Meeting.

(2) From and after the date the District is established, of the authorizednumber of Directors, a minimum of two-thirds (2/3) shall be Property Owner Directors.

5



(3) All remaining Directors shall be referred to as "Community

Directors". Community Directors may be-Business Tenants, or Community at LargeRepresentatives, provided that at all times from and after the date the District is

established at least one (1) Community Director shall be a non-property owning

Business Tenant.

C. Term. The term of office of each Director of the Corporation shall be two (2)

years and until his or her successor has been elected and qualified. TheDirectors may be elected at any meeting of the Board. Each Director,

including a Director elected to fill a vacancy, shall hold office until the

expiration of the term for which he or she was elected and until asuccessor has been elected and qualified. A Director may succeed

himself or herself in office.

d. No Limit on Term. There shall be no limit to how many terms any individual

may serve on the Board.

6



From: Rocha, Maria <[email protected]>

To: newcityamerica <[email protected]>; shirley <[email protected]>

Sent: Man, Aug 8, 2011 1:19 pm

Subject: Downtown & Lake Merrit t disbursement estimates & follow-up to delinquency data

Hi Marco,

Treasury gave me some raw figures and I had to deduce the amount of the City's 1% fee which will come

out of the August disbursement since Treasury had not yet calculated final figuresfor the fee. So, a rough

estimate of the amounts to be wired to the district accounts later this week is $106,000 for Downtown and

$166,000 for Lake Merritt.

No word yet on when IT and Revenue staff will have the delinquency data ready, but Treasury made a

second inquiry today and is hoping to have it by end of this week.

I'l l keep you posted.

Hopefully, this helps.

Thanks.

Maria



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From: "Gallo, Aliza" <[email protected]>

Date: Fri, 12 Aug 2011 16:56:38 -0700

To: Low, Tim<[email protected]>

Cc: Derarila, Ray<[email protected]>; Andrew Jones<[email protected]>; Steve

Snider<[email protected]>; <[email protected]>

Subject: Downtown Oakland & Lake Merritt Community Benef it Districts - Master Encroachment Permit -

ENMI0761

Upon a thorough review of City of Oakland Permit Number ENMI1 0261 issued to the Lake

Merritt /Uptown & Downtown Oakland Community Benefit Districts, and the Condit ions of Indenture,

Exhibit A and Exhibit B, it appears that Hanging Flower Pots along Broadway are allowed, since they are

not explicitly prohibited. Therefore, the CBDs are allowed to hang Flower Pots on street poles located

along Broadway, subject to the same conditions and requirements, as the current permit.

The Districts and City staff have coordinated and reviewed the condit ions with Dan Clanton, Electrical

Supervisor, Public Works Agency, and he concurs that the current Permit satisfactorily covers the

responsibilit ies and condit ions to allow for hanging flower pots on Street Light poles along Broadway,

Therefore it is not necessary to amend or require a new permit for this activity; the current Permit covers

the interests of all part ies.

Please confirm your agreement to all and your confirmation email will be added to the Permit record.

We appreciate your assistance and quick response.

Thank you.

Aliza Gallo



GallenNeilly

G a lle n.N e illy M id -Y e a r A c tiv ity

T o: M arco L i Ma nd ri, D eb or ah B o yer , J C Wa lla ce, S tev e S nid er

F r: T im G allen , A nd rew Neilly , Na nc y Am ara l

H er e is o ur s umma ry r ep or t o f o ur M id -Y ea r (6 -m o n th ) m e dia a ctiv ity u n der ta ken b y G a llen .N eilly o n

b eha lf o f U p town lDown town Oak la n d in Nor ther n Ca lifo rn ia .

P ro je cts C O M P LE T ED

P r es s R e le a s e s:

• "B us in ess is B oo min g in Oak lan d's T wo M ajo r C om m un ity B en efit Dis tric ts in th e Seco ndQ u ar ter " d is tr ib uted to th e m ed ia o n 8 / 4 / 1 1

• "G rea t W a ll o f O ak la nd p res en ts a c ollec tio n o f a nim atio ns fro m a ro un d th e wo rld " d is tr ib uted to

th e m ed ia o n 8 / 1 / 1 1

• "G rea t W a ll o f O ak la nd p res en ts 'P ro jec ts o f Su mm ertim e'" d is tr ib uted to th e m ed ia o n 6/23/11

o U ptown P lac e: "G reat W all o f Oak lan d p res en ts "P ro jec ts o f Su mm ertim e" o n Ju ly 1 "

ran on 6/27/11

• "W orld R en own ed Dan ce G rou p P ro jec t B an dalo op R etu rn s T o T he G reat W all to R eh earse"

d is tr ib uted to th e m ed ia o n 6 / 1 6 / 1 1

o (V M S) L oc ated KOF Y A B C 7 News c lip in ter view with C hris C urtis . P er C hris , d ue to

ex pen se ($ 15 0), we d id n ot o rd er th e c lip , b ut willin g to , u po n req ues t

• "In no vate Oaklan d (In Oak), Oak lan d L ocal an d C od e fo r A m erica P resen t "C od e fo r Oak lan d'G ov ern m en t Da ta A pp B ra in sto rm in g E ven t- J un e 4 , 2 01 1" d is trib uted to th e m ed ia o n 6/1/11

o Fo llow up em ail p itch sen t to the m ed ia on 6/8/11

• "G reat W all o f Oak lan d p resen ts "T hrill o f th e C has e"" d is tr ib uted to th e m ed ia o n 6/1/11

• "L a ke Mer ritU U p town , D ow ntown Oak la nd C ommun ity B en efit D is tr ic ts B eg in B ea utific atio n

P ro gra m R es to red A ntiq ue C lo ck , B an ners a nd H an gin g P la nts B eg in T o B rig hten U p

B r oa dwa y" - p re ss r ele as e d ra fte d, c ir cu la te d fo r a p pr ov als , fin a liz ed a n d d is tr ib u te d o n 5/6/11

o T h e R eg is tr y: "O ak la nd D is tr ic ts B eg in B ea utific atio n" r an in th e J un e 2 0 11 is su e

o S an F ra nc is co C hro nic le (O a kla nd B lo g): "R es to red A rt Dec o c lo ck u n veiled in th e

U pto wn " ra n o n 5/12/11

o O a k la n d L o ca l: "R es to red A rt Dec o c lo ck u nv eiled in th e U pto wn " ra n o n 5/12/11

o O a k la n d T rib u ne : "R es to red v in ta ge c lo ck u n veiled in d ow ntown Oak la nd " r an o n

5/12/11o O a k la n d T rib u ne : "T ime le ss T imepie ce " r an o n 5/12/11

• U p loaded to G allen Webs ite : http:/ /gal len.com/releaseslTimelessTimepiece-

T r ibune051211 .pd f

o S ilic on V alle y M e rc ury N e ws : "Res to re d v in ta g e c lo c k u n ve ile d in d own town Oak la n d"

ran o n 5/12/11

o C on tra C os ta T im e s: "R es to red v in ta ge c lo ck u n veiled in d ow ntown Oak la nd " r an o n

5/12/11

Market POSitioning & Media Strategies

1981 North Broadway, Suite 400, Walnut Creek, CA 94596 P; (925) 930-9848 F: (925) 930-9903

www.gallen.com

http://www.gallen.com/




GallenNeilly

o S a n G a br ie l V a lle y T rib un e: "R es to red v in ta ge c lo ck u nv eiled in d ow ntown Oak la nd "

ran on 5/12 /11

o T op S to rie s in O a kla nd : "R es to red v in ta ge c lo ck u nv eiled in d own town Oak la nd " ra n o n

5/12 /11

o Y o u th R a dio : "Down town Oak la nd 's R efu rb is hed A rt Dec o C lo ck " ra n o n 5/11 /11o Y ou Tu be V id eo (B y Y ou th R ad io ):

http: / /www.youtube.com/watch ? featu re=p layer _embedded& v=v3m KwPCxd BO

o WOTK : "N orth ern C alifo rn ia Da yb oo k" r an o n 5/11 /11

o KT IE : "N or th ern C alifo rn ia Da yb oo k" ra n o n 5111 /11

o KRLA : "N orth er n C alifo rn ia Da yb oo k" ra n o n 5/11 /11

o Wa ll C lo c ks C e ntra l: "Oakland C loc k E ven t - B lo g" ran o n 5/11 /11

o L inked ln : "P o st iv ely Oak la nd " r an o n 5/11 /11

P le ase N ote : D an C ohen Tw ee t

o U p to w n P la ce : "1 s t P h as e o f O ak la nd Dis tric t B ea utific atio n U n veiled o n 5 .1 1" ra n o n

5/10 /11

o S a n F ra n cis co C h ro n ic le : "Oa kla nd News - F rid ay A rt M umu r, Down to wn Oa kla nd

E ven ts " ra n o n 5/6 /11

o S e a ttle P I: "Oa klan d News _ F rid ay A rt M umu r, Down to wn O ak la nd E ven ts " ran o n

5/6 /11

• "G reat W all o f Oakland presen ts "A T our o f the W orld" d is tr ibu ted to the m edia on 5/4 /11

o S a n F ra n cis co C h ro n ic le : "Oa klan d News _ F rid ay A rt M umu r, Down to wn O ak la nd

E ven ts " ra n o n 5/6 /11

o S e a ttle P I: "Oaklan d News - F rid ay A rt M um ur, Do wn to wn Oak lan d E vents " ran o n

5/6 /11

o Wa ll C lo ck s C e n tra l: "Oak lan d C lo ck E ven t - B lo g" ran o n 5/11 /11

• "B usin ess o n the U ptick in Oak lan d's T wo M ajo r C omm un ity B en efit Dis tric ts in th e F irs t

Q u ar ter" d is tr ib uted to th e med ia o n 4/11 /11

o T he Daily Journal in c luded the B utler V iadro m ove in its R eal E state M overs &Dea lmaker s co lumn .

• "G reat W all o f Oak lan d presen ts 'A bo ut Oak lan d, B y Oaklan d'" d is tr ib uted to th e m ed ia o n

3/29 /11

• H an dled m ed ia in qu ir ies fro m Sa n F ra nc is co M ag az in e (in a tten dan ce),

O ak la nd P o st, a nd S an F ra nc is co C hr on ic le.

o C on tra C os ta T im es : "L ast M in ute: C heap , easy id eas fo r th ing s to d o th e weeken d o f

A pril 1 -3 " ra n o n 4/1 /11

• C on firm ed location and tim e of the even t

• "G reat W all o f Oakland presen ts "P oin t o f V iew: The Cam era and Y ou"" d is tribu ted to the

m ed ia o n 3/1 I i i

o ABC 7 News : "O ak la nd A rt M urm ur s ho wc as es lo ca l a rtis ts " ra n o n 3/4 /11

L ink: h t tp : // abcl oca l .go . c o m / k g o / v i d e o ? id = 7996120&synd ica te=synd ica te&sec t ion =• A rran ged in terv iew with Do n San ch ez (A BC 7 News) an d C hris C urtis (Oaklan d

Districts)

• "G reat W all o f Oaklan d to screen "C on nected " distrib uted to th e m ed ia o n 2/1 /11

Med ia I nqu ir ie s /P it ches :

Market Positioning & Media Strategies

1981 North Broadway, Suite 400, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903

www.qalien.com


















http://www.youtube.com/watch

http://www.qalien.com/


http://www.youtube.com/watch



GallenNei l ly

• H an dled a ny m ed ia in qu iries reg ard in g th e M esh erle P ro tests with a fix ed c om m en t to b e s ta ted

if a n yo n e ca lle d (Ga llen . Neilly d id n o t r eceiv e an y in q u ir ie s)

• Sen t ou tline fo r A nnu al C BD B reak fast to Deborah & Ste ve f or r ev iew.

a Oak la nd B rea kfa st In vite - in vited lo ca l rep orters to th e ev en t o n 6 /2 /1 1

• Con tinued fo llowing up• T im s po ke with B lan ca T orres (SF BT ) reg ard in g Oak la nd b us in ess im pro vem en ts - resu lted in

coverage/cl ip 6 / 1 5 : T im is c on tin uin g to p urs ue a n ex pa ns io n to th is s to ry with B la nc a (c on ta cted

S tev e fo r n ames /c on ta ct in fo o f b us in es s own er s w illin g to d is cu s s p o sitiv e im p ac t am ba ss ad or s

h av e h ad o n th eir b us in es s.) T im will fo llo wed u p with B la nc a.

• A lex P ark fro m th e E ast B ay E xp res s c alled reg ard in g retail in E m ery ville an d its effect in

Oak lan d an d o th er p arts o f th e B ay A rea - red irec ted th is to JC

• "C od e fo r Oak land " fo llow up p itch d istribu ted to th e m edia

• Over 40 phone ca lls m ade to prin t, rad io & telev is io n m ed ia to m a ke s ure th ey were awa re o f th e

b ea utif ic at io n ev en t, if t hey were in teres ted in a tten d in g a nd /o r if th ey n eed ed a ny fu rth er

in format ion .

• A lso sp oke with Susan M ern it (H ou se of L ocal) on h er sug gestio ns fo r Oak land B log gers (a lsor ec eiv ed lis t fr om S tev e S nid er ) - r ea ch ed o u t to th o se b lo g ger s v ia em a il fo r th e b ea utific atio n

event.

• P os t o n G allen .Neilly 's B lo g, T witter, a nd F ac eb oo k, reg ard in g th e even t (as well a s U pto wn &

Down town Twitt er a nd F ac eb o ok p ag es ): "@Up townOa kla nd , @Down townOa kla nd C ommu nity

B en efit Dis tr ic ts B eg in B ea utific atio n P ro g ram , T om . 5 /1 1 a t 1 0 :3 0 am b iU y /1 G 1 cpW " (tr ac ked

o v er 1 50 + c lic ks th ro u gh b it.ly )

• A tten ded th e b ea utific atio n ev en t, to ok p ho to s fo r imm ed ia te G a llen .Neilly b lo g u se, etc .

a S po ke with A nn alee A llen (a c olu m nis t fo r th e O ak la nd T rib un e) a nd A ng ela W o od all

(r ep or ter fo r t he Oak la nd T rib u ne), w ho wer e in a tten d an ce . .. A n gela 's p h oto g ra ph er

a ls o a tten ded a nd s ho t th e ev en t.

a P os ted p ho to s to G allen .N eilly b lo g, T witter, a nd F ac eb oo k, a lo ng w ith a fo llo w u p

s umm a ry to th e ev en t.a R ic Om ph ro y p ho to 's filed an d d istr ib uted to s elec t m ed ia,

• T oo k a ca ll fro m C han nel 7 's G eo ff Dietr ic h reg ard in g wh eth er th e c lo ck was a ctu ally c on sid ered

to b e in U p to wn o r Down to wn (w e c on firm ed Down to wn ),

• K ep t an eye ou t fo r th e expec ted C han nel 7 c lip s to c ircu late to everyon e o nce loca ted , (W e

a ls o ran a V M S c lip s ea rc h to s ee if an y o th er rad io lT V clip s su rfac ed .)

a ABC 7 News d id no t run the in terv iew with JC - ju st a m en tion o f the cerem ony . Due to

ex pen se ($ 15 0), w e d id n ot o rd er th e c lip , b ut w illin g to u po n req ues t

• Dis tr ib uted letter to th e ed ito r reg ard in g th e San F ra nc isc o C hro nic le "2 5% d ro p in A fr ica n

Ame ric a n p opula tio n in Oakla n d" a rt ic le.

a F eed b ac k from Ma tlh ai K u ru vila

• W o rk ed with Su e P ip er (Sp ec ial A ss is tan t to th e M ay or Jean Ou an ) o n d efin in g an d p rio ritiz in gs om e v ia ble id eas th at c an b e n ot o nly a do pted a t th e b oa rd m eetin gs , b ut as sig ned to p eo ple

wh o will co m mit to im plem en tin g th e wo rk - " Po te n tia l M a y o r Q u a n Im a g e C ommu n ity /P o s itiv e

M e d ia G e n er atio n In itia tiv e s" d is cussion ideas .

Other:

• c a D M o nth ly E bla st - g ath ered c on ten t id ea s ea ch m o nth fo r E B la st's th at a re d is tr ib uted to th e

CBO 's lis ts ,


1981 North Broadway, Suite 400, Walnut Creel". CA 94596 P: (925) 930-9848 F: (925) 930-9903

www.gallen.com







































































Gallen ~Nei l ly

o Wo rk ed w ith T o ri & F io n a to d ev elo p c on ten t fo r th e D is tr ic t m o n th ly e-b la st.

• C B o Qu a rte rly N e w sle tte rs - Winter & Sprin g (1Q & 2 Q ) News letters d ra fted a nd s en t to C BD

o ffic e fo r in itia l rev iew o f ro ug h d ra ft - s en t p olis hed d ra ft to Deb ora h B oy er, J C W a lla ce & Marco

fo r f ina l comm en ts / rev iew.

o News letter E stim a te - M a sum i's p ro po sa l- [c am e to th e c on clu sio n th at M as um i w ill b edo in g t he des ig n f or t he Newsle tt er s]

o S en t to M a sum i fo r la yo ut a nd th en s en t fin al file to T ori, wh ic h were p rin ted o n tim e.

o (S pr in g ) C o nta ct ed th e Oak la nd B u sin es s A s sis ta nc e Cen ter (B AC ) fo r t he p o ss ib ilit y o f

in c lu d in g it s in fo rma tio n in t he Newslet te r

o (S pr in g ) N ew sletter P rin ted a nd d is trib u ted a t th e B rea kfa st E v en t

o (S pr in g ) In terv iewed JC Wa lla ce fo r th e med ia b ac kg ro u nd er

• G a llen . N eilly p os ts p os itiv e Oa kla nd s to ries o nto its U pto wn & Downt ow n Oak la nd Twitter a nd

F ac eb oo k a cc ou nts a nd m o nito r a ctiv ity feed o n a week ly b as is .

o E x: "L oc al In tellig en ce: C hild ren 's F airy la nd , O ak la nd " - T he B ay C itiz en

• G reat W all Item s - Y ouT ub e v id eos , T weetin g, F acebo ok , etc .

• R eviewed H ou se o f L ocals ' 'C od e o f Oaklan d' d raft fro m Su san M ern it

• Sen t p ro fes sio nal p ho to s to H an k M asler o f th e Oak la nd B us in ess R ev iew/C ha mb er o f

C ommer ce (p er H a nk 's r eq u es t) fo r in clu sio n in th eir n ex t is su e.

• Dev elo ped a nd ex pa nd ed O ak la nd m ed ia lis t to in clu de b lo gg ers fro m th e b ea utific atio n ev en t

a n d t ho se in ter es ted w it h me dia in q u ir ies .

• Sen t ernails to :o Lucid Des ig n G roup

o Br igh tSou r ce Ene rgy

o Su ng ev ity (J ac k L on do n S qu are, b ut s till p art o f th e O ak la nd team !)

o So lar M illen ium

o kW En g in eer in g ( fo rme rly Rumsey En g in ee rin g )

o Wendel, R o sen , B la ck a nd Dea n ("g reen " law firm )

S ug g es tin g t hey p ar tic ip at e in S an F ra nc is co B u sin es s T im es C lea n T ec h In n ov atio n Awa rd s.• Facebook and Tweeted Even ts:

o T wilig ht b y th e lake even t - C athed ra l o f C hris t the L ig ht

o "W o rs hip M y T ac os O r Die" Down to wn ev en t p os ted to F ac eb oo k & Tweeted

o Cat hed ra l o f C h ris t th e L ig h t 'C h an tic leer' p er fo rm a nc e p os ted a week p rio r to ev en t.

o B OM A L CG - B uild in g and M an ag er A ssoc ia tio n even t with a lin k to the even t's

website.

o P o sted "E s tria F o un d atio n U n veils 'W a ter W r it es ' M u ra l in O ak la nd "

o Oa klan d In terfa ith G osp el C ho ir ev en t with a lin k to th e even t's web site.

o 2 01 1 O ak la nd In no va to rs A wa rd a nd M o re . .. ( In Oa k T ab lin g R eq ues t) p os ted a week

p rio r to ev en t

o Facebook and Tweeted the 2 n d A n nu al L a ke Merr itt-U p town T ree L ig h tin g C er em o n y

ev en t w ith a lin k to th e ev en t's w eb site.

• G o t L ive coverage from NBC Bay A rea News,

• C rea ted a BOM A East Bay/Oakland M edia L ist

• Develop ed an d g ave C BD o ffice: Deal R eport F orm : L eases

• Develop ed an d g ave C BD o ffice: Deal R eport F orm : E ven ts

• A dvised Steve on H ouse of L ocal soc ia l m ed ia pro posal

• C om pleted Oak land P ropo sa l/C on tract an d sen t to To ri

• DIS I M is sio n Sta tem en t rev is io n - G allen .Neilly d ra fted a nd rev iewed


1981 North Broadway, Suite 400, Walnut Creek. CA 94596 P: (925) 930-9848 F: (925) 930-9903

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GallenNei l ly

O T HE R R ec ent C lip s

• T he O ak land T ribune : "N ew ec on om y c om p an ies b ols ter O ak la nd 's w or kfo rc e" r an o n 7 / 2 4 / 1 1

• S an F ranc is co C h ron ic le : "R ud y's C an 't F ail C afe, O ak la nd , G ets S em i-H amm ered o n Y elp " ra non 6 / 1 8 / 1 1

• T he O ak land T rib une : "S hin in g In tern et s ta r P an do ra c ou ld b e a b oo st fo r d own to wn O ak la nd "

ran o n 6 / 1 7 / 1 1

• S an F ranc isco B us ine ss T im es (B ay A rea B iz T alk ): "IPO ig n it es 'P a nd o ra effec t' in O ak la nd " r an

on 6 / 1 5 1 1 1

o S tev e S nid er Q u oted ... Tweeted a nd p o sted to F ac eb oo k

• S an F ranc isco B us ine ss T im es (B ay A rea B iz T alk ): "R u dy 's C a n't F a il C a fe o p en s in O ak la nd 's

U p to wn " ra n o n 6 / 1 0 / 1 1

• T he O ak land T rib une : "H ig h la nd H o sp ita l b rea ks g ro u nd o n A c ute T ower R ep la cemen t P ro jec t"

ran on 6 / 4 / 1 1

• S an F ranc isco C h ron ic le : "R u dy 's C an 't F ail C afe, Do gwo od B ar, M a rk U p to wn O ak la nd " ra n o n

6 / 3 / 1 1

• EO N : "BRE P ro per ties A c qu ir es 2 8 2-U n it P ro pert y in J ac k L o nd o n S qu ar e D is tr ic t o f O ak la nd ,

Ca lifo rn ia " r an o n 6 / 3 / 1 1

• S an F ranc isco B us ine ss T im es : "M ic ro len d er fo r Y o ut h E n tr ep ren eu rs L an d s in O ak la nd " r an o n

5 / 2 0 / 1 1

• T he O ak land T ribune : "R ud y's C an 't F ail C afe c rea tin g b uz z a hea d o f o pen in g in O ak la nd " ra n

on 5 / 2 0 / 1 1

• T he O TO : "F rid ay th e 1 3 th is n't b ad lu ck , d own to wn " ra n o n 5 / 1 3 / 1 1

• S an F ranc isco C hron ic le : "X olo R aises th e B ar fo r L ate Nig ht Din in g in U pto wn Oak lan d" ran o n

5 / 1 1 / 1 1

• S an F ranc isco C hron ic le (O ak land B log ): "O ak la nd Wa lk in g T o ur's n ew s ea so n retu rn s th is

W ed nesday, M ay 4" ran o n 5 / 4 / 1 1

• T he N ew Yo rk P os t: "L ate Nig hts M ay G et L ater in Oa klan d" ran o n 5 / 4 / 1 1

• T he Wa ll S tre e t Jou rna l: "P ic an " ra n o n 4 / 2 8 / 1 1

o Tweeted a nd P os ted o nto F ac eb oo k 5 / 2 0 / 1 1

• S an F ranc is co B us ine ss T im es (B iz Ta lk ): "O ak la nd M a rr io tt c om p letes $ 1 7M r en ov atio n " r an o n

4 / 2 2 / 1 1

• S an F ranc is co B us ine ss T im es : "F ir m s fin d lik e m in d s w ith in in d us tr y c lu ster s" r an o n 4 / 2 2 / 1 1

• S ilic on V alle y /S an Jose M ercu ry N ew s : "G ateway B an k H Q m ov es to Oak lan d" ran o n 4 / 1 2 / 1 1

• C on tra C os ta T im es : "G ateway B an k H Q m oves to Oak lan d" ran o n 4 / 1 2 / 1 1

• T he O ak land T rib une : "G ateway B an k H Q m ov es to Oak la nd " ran o n 4 / 1 2 / 1 1

• S an F ranc isco C h ron ic le : "O ak la nd c eleb ra tes E a rt h D ay w ith fo cu s o n s us ta in ab ilit y" r an o n

4 / 1 4 / 1 1

• S an F ranc isco C h ron ic le : "A rtis an s u n it e a t O ak la nd 's 2 5 th S tr eet Co lle ct iv e" r an o n 4 /1 0 /1 1

• S an F ranc isco B us ine ss T im es : "G atewa y B an k to m o ve h ea dq ua rters to O ak la nd " ra n o n

4 / 6 1 1 1

• S an F ranc is co C hron ic le (O ak land B log ): "A pril 1 : Ou t an d ab ou t a t th e A rt M urm ur (w/p ho to s)"

ra n o n 4 1 4 / 1 1

• S an F ranc is co C hron ic le (O ak land B lD g): "A q uic k to ur o f A rt M u rm u r's h an dm a de trea su res "

ran o n 4 / 4 / 1 1


1981 North Broadway, Suite 400, Walnut Creek. CA 94596 P: (925) 930-9848 F: (925) 930-9903

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Gallen.Neilly

• S an F ra n c isc o C hro n ic le : "T his week en d in Oa kla nd " ra n o n 4/1 /11

• S an F ra n c isco B u s in e ss T im es : "B es t O ffic e lea se/In ner E as t B ay - B A RT " ra n o n 3 /25 /11

• E a s t B a y E xp re ss : "T he K itc hen Sin k: P lu m 's O pen in g a B ar; A sia n S treet F oo d C om in g to

U p to wn ; th e T riu m ph an t R etu rn o f Jo n's Street E ats " ra n o n 3 /11 /11

• O a k la n d Lo ca l: "M ard i G ras G um bo T hro wd own in Ja ck L on do n Sq uare m ark s B ay L eafR es ta ura nt a s th e win ner" ra n o n 3/9 /11

• In s id e B a y A re a : "O ak la nd T rib un e ed ito ria l: N ew T ar get g iv es O ak la nd a welc ome r eta il b oo st"

ran on 3/8 /11

• T he D iab lo M agaz in e : "We ek ly Dis h: C h ia nti, K eb ab s, a nd C u ba n S an dwic hes " r an o n 3/8 /11

• S an F ra nc isco C hro n ic le : "O ak la nd 's L ak e M erritt d is tric t g ets a ta ste o f C ub a with n ew

r es ta ur an t C an a (C ommun ity V o ic es )" r an o n 317111

• S an F ran c isco C hron ic le : "M a yo r Q u an 's B lo g: T arg et o pen s, T own h all h ap pen s in E as t

O ak la nd " ra n o n 317111

• S an Jo se M e rcu ry N ew s : "N ew T ar get s tra dd lin g O ak la nd , Emer yv ille o p en s Wed n es da y" r an

on 3/1 /11

• E a s t B a y E xp res s : "N ew "Oak la nd S hin es " P ro g ram A im s to G r een Down town B u sin es ses " r anon 2 /22 /11

• T he Ba y C itizen : "L o c al In tellig en ce: Ch ild ren 's F a ir yla n d, Oak la n d" r an o n 2/5 /11

• D iab lo M aga z in e : "M av in ' On U p" ran in th e Jan uary 2 01 1 iss ue

• T he H u fflng to n P o s t: "O ak la nd 's A rt E x plo sio n " ra n o n 1 /25 /11

• T he H u fflng to n P o s t: "A m eric a's T op 1 0 New S an dwic hes " ra n o n 1 /24 /11

• S an F ran c isco C hro n ic le : "O ak la nd lo ok s to ex pa nd p op ula r 'F ree B ' s hu ttle" ra n o n 1 /20 /11

o F ollo wed u p with M att G om ez o f SF C hro nic le reg ard in g B ro ad way s hu ttle artic le

• S a n F ra n c isc o C hro n ic le : "O ak la nd lo ok s to ex pa nd p op ula r 'F ree B ' s hu ttle" ra n o n 12 /20 /10

• A sso c ia te d C on te n t (Y ahoo ): "D in in g a n d N ig h tlife in Oak la n d's Up town D is tr ic t: a Des tin a tio n

fo r E very on e" ra n o n 12 /20 /10

• B ake rs fie ld N ow : "F ree s hu ttle d raws v is ito rs to d own town Oak la nd " r an o n 12 /20 /10• LA T im e s : "F ree s hu ttle d raws v is ito rs to d own town Oak la nd ; o ffic ia ls lo o kin g to ex pa nd s er vic e"

ran on 12 /10 /10


1981 North Broadway, Suite 400, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903

W\'\Iw.galien.com












































































GallenNe i l ly

P ro je cts UN D E R W A Y

P r ess Re lea ses :

• P op -U p g aller ies in th e Dis tric ts an d h ow th ey attrac t n ew ten an ts /bu sin esses to vacan t spaces& h ow th ey a dd 'b ea uty ' to o th er wis e 'b lig h ted s pa ce' - D ra ftin g P itc h/P R

• 13 th S t T a sk F o rc e ( Beau tif ic at io n P ro je ct ) & B AR T B ea utific atio n (flo wers ) - H OL D- will d o a

r elea se o n ce th e p ro jec t m o ves a hea d.

• Ted T arver B lock by B lock update - P itch to the m ed ia and the Oaklan d B usiness R eview bein g

drafted

• F irs t F rid ay R elease fo r Sep tem ber - co nten t m ateria l from Iss ab ella & C hris C u rtis will b e s en t

m id A ug u st

Med ia Inqu ir ies /P it c hes :

• G lo ba l/B us in es s E xp an sio n Jo urn al (O ct.): d raft u nd erwa y o f 1 ,2 00 wo rd a rtic le o utlin in g th eCBD's imp o rta n ce in e co n om ic d evelo pmen t, in c lu d in g c ity 's le ad in g p o sit io n in g re en /c le an tec h

jobs

o A rtic le will q uo te Deb a nd JC as well a s c ity rep a nd lo ca l b us in es s fig ures (M ik e

H u ac o/J oe K en n ed y? ). A rtic le w ill rea ch 3 0 -4 0,0 00 s ite s elec tio n a nd r elo ca tio n

c on su ltan ts a s well a s c orp ora te R E d ep ts in U S a nd we will rep rin t fo r lo ca l d is tr ib utio n,

u se b y b ro kers , etc .

• (A nd rew is con tacting Deborah & J C fo r c omme nts )

• G reen /C lean tech pitch : U sin g recen t B ro ok in gs R ep ort an d R EIS offic e m arket d ata to sh ow

res urg en ce in d own to wn O ak lan d c ommerc ia l m ark et. P itc hin g to NY T im es , WS J, L A T im es ,

U SA T od ay b eg in nin g A ug us t 1 .

• C reate a n ew p iece/p itc h wh ic h focu ses on h ow th e g rowth o f c lean /g reen tec h is b en efitin g

Oak la n d ( an d t he D is tr ic ts ).

• P itch on Am bassado rs

• P itch on Beau tifica tion P ro ject - H OLD

• Annalee A llen to pub lish s to ry on the G reat W all in the Oa k la n d M a g a zin e

• In terv iew sch ed uled with M attah i K uru vila o f th e San F ran cisco C hro nic le with Deb & JC . ..

in terv iew wa s c an celed b y M a tta hi b ut h e is req ues tin g to res ch ed ule it.

• Econom ic developm en t p itches to A re a D e ve lo pm e nt, B u sin es s E x pa ns io n J ou rn al, S ite

Se lec t i on .

Other :

• C BD M on th ly E b la s t fo r th e m o n th o f A u gu sUSep tem b er c on ten ts - w or kin g w ith Dis tric t o ffic esa nd Jo sep h G alla rd o to c rea te a n o ng oin g M o nth ly E bla st p ro gra m.

o Su gg estio n: F irs t F rid ay exp an sion (A rt M urm ur exp an din g to Satu rd ays)

o C on ta ctin g Da vid G ib so n fro m th e C alifo rn ia B uild in g a nd B allro om (lo cated a t 1 73 6

F ra nk lin S t.) fo r p os sib le in clu sio n in n ex t E bla st.

o C ollec t p ic tu res to in clu de in the E -b las t fro m C BD o ffice

• C BD Q ua rte rly N ew sle tte r fo r 03 - wo rk in g with D is tr ic t o ffic es to c rea te a n o ng o in g Q u ar ter ly

News le tt er p r og r am .

Market Positioning & Media Strategies1981 North Broadway, Suite 400, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903

www.qallen.com
































































http://www.qallen.com/




GallenNeilly

o Resea rc h /Id ea s an d d ra ft c o nt en t f or t he Summer Qua rt er ly Newslet ter

N E W P ro je cts

• T ying in Ted T arver's repo rts as backg round in fo fo r ano th er p itch to B lanca at SF BT

• Oaklan d R es tau ran UB ar P R Id ea - sp read lis tin g b ars an d res tau ran ts b y d aily h ap py

h ou r/s pec ia ls ( Sug ges t d o in g a twic e-a -yea r 'r es ta u ra n t t ip s h eet ')

• Oak lan d B ac k-Sto ry - Q &A to b e d ra fted b y G allen an d u sed fo r m ed ia b ac kg ro un der, web site.










doa board meeting august 19, 2011 agenda packet

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