do we need better presentations
DESCRIPTION
Why most scientific and technical presentations fail ? and how we can achieve better, successful presentations.TRANSCRIPT
Do we need better presentations ?
José Ramón MacíasBiocomputing
UnitCNB-CSIC
my position
my position
GOOD-BAD examples
my position
GOOD-BAD examples
gathering the good ones
my position
GOOD-BAD examples
gathering the good ones
your questions
my position
GOOD-BAD examples
gathering the good ones
your questions
handouts
given
Do we need better presentations ?
Yes, we do
remember ?
he got one
for a PowerPoint ?got crazy ?
most scientific-technicalpresentations fail
most scientific-technicalpresentations fail
Why ?
Fact !
Most presentations fail
how much is
“most”
BAD GOOD
BAD GOOD
myPowerPoint
BAD GOOD
90 9 1
100%
really badtolerablegood
BAD GOOD
myPowerPoint
Why ?
effective communication is getting the message to the audience
we getlongboringbad slidesmeaningless
we want
shortsimplelegible
engaging
nobody pays attention to boring things
without an audience you don’t have a presentation
present data without preparing the audience enough
projecting slides no one reads
Seven Questions to Knowing Your Audience
Why are they here?What do they think they’re going to get out of this presentation? Why did they come to hear you? Are they willing participants or mandatory attendees? This is also a bit of a situation analysis.
2
What keeps them up at night?Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and offer a solution.
3
How can you solve their problem?What’s in it for the audience? How are you going to make their lives better?
4
What do you want them to do?Answer the question “so what?”—and make sure there’s clear action for your audience to take.
5
How can you best reach them?People vary in how they receive information. This can include the set up of the room to the availability of materials after the presentation. Give the audience what they want, how they want it.
6
How might they resist?What will keep them from adopting your message and carrying out your call to action?
7
What are they like?Demographics and psychographics are a great start, but connecting with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day.
1
© duarte.com 2008
Insert a representative picture or illustration of an audience member in this rectangle. It helps to put a face on the audience.
slides that no one will remember
prepared under pressure
we can learn
(with little effort)
“las cuatro o cinco cosas que, a lo largo de toda una vida, he podido desaprender. Son mucho más importantes que las cosas que he aprendido.”
- Eduard Punset
Do we really needto use slides
why we use PowerPoint,when we want to use Word
Presentationlife cycle planni
ng
designdelivery
Planning
1. analyzing the audience
their needs
theirattitude
their level ofknowledge
environment
demographic information
2. develop your
Position-Action-Benefit
state yourposition
action
theirbenefit
3. brainstorm for main idea
main idea
4. state sub-topics
5. develop introduction
& conclusions
Introduction
Conclusions
5. develop introduction
& conclusions
Introduction
Conclusions
Memorable opening
Memorable closing
argument #1
argument #2
argument #3
6. find apreview / review sentence
for the main idea
as in the saying…
tell them what you’re going to tell themtell themthen, tell then what you told them
7. develop slides or other visual aids
8. develop handouts
Design
put your old slides in a new container
this one is perfect
Life after deathby PowerPoint
- DON McMILLAN
use the slideware the Judo-way
“ Don’t be a cheetah ”
- Paula Tesch @ Duarte.blog
Start with a pencil, not a mouse
Rule of Thirds
their needs
use font types to emphasize the message
Contrasthelp to
emphasize
use font sizes everybody can read
Ability to maintain attention is limited
Fact !
really !?
attention is limited at 20 minutes chunks
Fact !
Keep It Short
keep It Simple!
But please,
please,
please,
presenting data is not throwing your numbers on screen
there are better alternatives to tables
1.000.000.000.000 KB
1.000.000.000 MB
1.000.000 GB
1 PB
1.000 TB
1.000.000.000.000.000 byte
NGS produces (approx.)
one giga base pair of
sequence data, with files in
the order of 100-200 GB.
EVERY
RUN !!!
SWEDEN
AS MUCH ENERGY AS
WORLDWIDE DATACENTERS NOW ACTUALLY CONSUME
Something to avoid: abused graphs
rather, be creative andsearch for simplicity.
didn’t know what a
BLOG is !!!
didn’t gave an answer
Some statistics…
thesedon’t
visit blogsregularly
spon
tane
itydive
rsity
uncensored
Blogs visitors value diversity the most
uncensoredspontaneity
diversity
the touch of humor here…
Blogs visitors value diversity the most
Year # of structures
2002 10
2003 40
2004 67
2005 117
2006 193
2007 266
2008 363
Single Particle Icosahedral Helical Individual Structure
2D Crystal
Single Particle; # of structures; 246
Icosahedral; # of structures; 63
Helical; # of structures; 35Individual Structure; # of structures; 15
2D Crystal; # of structures; 10
one tenth of the EMDB entries are virus structures
- February 2009
Structures in several entries
Column1; 2; 67%
1 out of 3 structures are covered by more than one entry.
- February 2009
1/3
“value in a slide is not in the amount of information that contains, but the clarity to transmit the message.”
- Nancy Duarte
Myth !
OK. But I’m not a DISIGNER
- Raymon Loewy“The Father of Industrial Design”
“Design is too important to be left to designers”
“color should be used in the same way that type and size is used: to emphasize importance, not decorate a page.”
- Alexander White
using clip-art looks not professional, really
resources
in handouts
later
When in doubt, make it If you are still in doubt, make it
- Ivan Chermayeff
red
big
“From the audience's point of view, the question is: Why the bloody hell does this matter? Clarify that and you're on the right track.”
- Garr Reynolds
“From the audience's point of view, the question is:Why the bloody hell does this matter? Clarify that and you're on the right track.”
- Garr Reynolds
“like it or not, people are going to judge you by your cover.”
- Nancy Duarte
“like it or not, people are going to judge you by your cover.”
- Nancy Duarte
“color should be used in the same way that type and size is used: to emphasize importance, not decorate a page.”
- Alexander White
“color should be used in the same way that type and size is used: to emphasize importance, not decorate a page.”
- Alexander White
“color should be used in the same way that
type and size is used: to emphasize
importance, not decorate a page.”
- Alexander White
“If letters are the clothes that words wear, then it surely follows that there must be as many typefaces as there are voices, languages, and emotions.”
- Erik Spiekermann
“The elevator test:If your audience could remember only three things about your presentation, what would you want it to be?.”
- Garr Reynolds
“Deja tiempo para que la audiencia también hable. Nunca agotes tu tiempo. Habla un 80% o incluso menos.”
- Gonzalo Álvarez Marañón
“Deja tiempo para que la audiencia también hable. Nunca agotes tu tiempo. Habla un 80% o incluso menos.”
- Gonzalo Álvarez Marañónelartedepresentar.com
Exposition#3
Don’t speak fast
Don’t speak fast
Don’t just give ’em the facts,give ’em a show! Entertain your audiencewhile you inform them.
Just like dance moves, presentations need rehearsal.
practicepracticepractice
Benefitsyour
Are presentations
worth the effort
SHINEyour results will
smartwill look
connect with the
audience
your message
effectively reach the audience
guide and keep the attention
your audience
understandyour message
improve comprehension and recall
act uponyour audience
your message
no more napsat your talks
no more boring seminars
get one, too
99% presentations fail
we can learn, (with little effort)
they’ll take your message home