Issue: #16 | July 2015

In this issue:

Fiinovation & IOD Champion the

Cause of Environment Management

www.fiinova�on.co.inwww.fiinova�on.co.in

Making India Sustainable Infographic : The Echo of Environment

Are we listening?

HUL - Breathing Life

into MGNREGA

Fiinobservation of National Days

www.fiinova�on.co.in

CONSUME WITH CARE

From the

CEO’s Desk

The world popula�on today stands at over 7 billion. As it con�nues to grow, the demand for resources to fulfill their

need is also accelera�ng. Today, in the modern world, we have established scien�fic economies where we have

become heavily dependent on ar�ficial devices and products. In our a�empt to sa�ate our unlimited wants, we have

exploited the natural resources to the extent to which natural calami�es have become a regular occurrence. Over the

years, environmental concerns such as global warming, disturbed weather cycle and different forms of air, soil and

water pollu�on have clearly indicated that we have wreaked havoc on our planet. By plundering environmental

resources, we have not only destroyed millions of habitats of wildlife species but also jeopardized our own existence.

have intruded upon the sanc�ty and balance of nature.

This gives us a peek into the future where warring countries will fight to take control of the most precious possession -

water, and not oil. The ever-growing popula�on is at a high risk of destroying a green future.

I firmly believe it is our responsibility that we become sustainable and leave a green and healthy habitat for the next

genera�on because we owe it to them. We must not forget that we have borrowed the earth from our children and

we must put in a cohesive effort to preserve it to ensure con�nuity.

This edi�on of our newsle�er focuses on the growing and glaring concern of consump�on against availability, leading

to environmental degrada�on. The theme 'Making Future Green - Consume with Care' brings forward different

aspects of popula�on growth in rela�on to the use of natural resources. We, at Fiinova�on, believe that sustainability

is the only way forward for tackling a global problem and of such a magnitude that concerns not only us but our

children too. Let's give a green hope to the next genera�on.

Mr. Soumitro ChakrabortyCEO, Fiinovation (Innovative Financial Advisors Pvt. Ltd.)

Fiinovation & IOD Champion the

Cause of Environment ManagementNew Delhi: 'Strategize and integrate environment management policies within the business framework and ensure smooth transi�on

towards a greener economy' was the popular sen�ment echoed by the industry stalwarts at the 17th World Congress Day on

Environment Management held on July 10-11, 2015 at Le Meridien, New Delhi, organised by the Ins�tute of Directors (IOD). The two-

day event offered a pla�orm to leaders from the field to deliberate on the issue of climate change and take correc�ve measures to curb

the damages. Joining hands with IOD as Principle Knowledge Partner, Fiinova�on, a research based consultancy in CSR & Sustainability

domain, lent its support to the event and contributed to its success.

The Chief Guest of the inaugural session Union Minister for Environment, Forest and Climate Change, Prakash Javadekar, said, "There is

a need to create a balance in the natural system, climate change fund and less IPR influence." According to him, a balance between the

three can ensure benefits for developing and under-developed countries and help in reduc�on of risks from clima�c changes.

"Regular amendments of laws are necessary to address climate change and we are working on bringing a new legal infrastructure that

will make processes simpler and focus on a policy based regime." he further said.

He also drew a�en�on to various ini�a�ves undertaken by the ministry of Environment, Government of India such as re-foresta�on,

carbon budge�ng and affluent monitoring systems.

Underlining the need to incorporate sustainability within the business opera�ons amidst a world crisis of water availability that is

expected to become a reality by 2030, Mr. Soumitro Chakraborty, CEO, Fiinova�on, said we should take the opportunity to earnestly

think and imbibe environment management processes and policies in our opera�ons. "The journey undertaken by the present

genera�on is already under 50% debt, and they do not have the right to take away from the future genera�ons," he said.

The core agenda of the conference was to explore cri�cal issues of environment such as role of ICT in environment management and

socio-economic development, environmental governance, driving green growth through market based instruments, comba�ng risks to

environment through clima�c change and aligning CSR with environment. These were segmented into seven different plenary sessions

which had eminent panelists who shared their exper�se on the ma�er.

The culmina�ng session of the conference was followed by the pres�gious 'Golden Peacock Awards 2015' in the presence of Ms.

Meenakshi Lekhi, Hon'ble Member of Parliament; Mr. S. Chakraborty, CEO, Fiinova�on; Mr. Lavasa, Secretary, Ministry of Environment,

Forests & Climate Change, who facilitated various corpora�ons for their achievement in the field of environment management. The

event ended on a high note with the event proving to be an engaging one for all the concerned par�es.

Making India Sustainable

With 17.5 percent share in the world's popula�on, India stands at the second posi�on as

the most populous country in the world. The increasing popula�on poses a threat to forest

land, agricultural area and other such land to be inhabited by surplus popula�on. In order

to address the growing needs and demands of a popula�on base that shows no signs of

slowing down, humans have exploited natural resources to no end. This has exerted huge

pressure on the planet, resul�ng in weakening the pile of finite natural resources.

The rapidly growing popula�on and their never ending greed for more luxurious lifestyle

has resulted in environmental degrada�on. Following the trend of urban popula�on,

people from rural areas are also shi�ing to urban lifestyle and moving towards industries

for employment opportunity. Urbaniza�on and industrializa�on, together, have

contributed towards economic growth and development to a great extent. But due to

wastage, irresponsible disposal of untreated waste have proceeded to unfavorable

condi�ons of the agricultural land, flora-fauna and fresh water. Earth has been

regressively bearing the brunt of fulfilling our demands by constant supply of resources.

Majority of the popula�on is aware about degrada�on of environment, but their

unwillingness to develop eco-friendly habits contributes to further deteriora�on.

It is crucial for an economy to execute economic ac�vi�es backed by sustainability to be

successful. Sustainable growth facilitates profit genera�on in the short run, while ensuring

environmental balance in the long-run.

Next in line to become the superpower, owing to a fast paced infrastructural development

and a favourable economic growth rate, India needs to op�mally u�lize and sustain

available resources, if it is seriously looking to achieve all round development. It is

necessary for India to op�mally u�lize and sustain the available resources. Thus, it is

impera�ve to research and innovate to minimize wastage, reduce cost and lower the

carbon footprint. The intent of the industries and urban development authori�es should

be to evolve and employ technologies to u�lize renewable energy with prudent

innova�on.

Aditi Singh

GROWING POPULATION, SHRINKING PLANET

1000

2000

3000

4000

5000

6000

7000

8000

9000

Mill

ion

500BC 0 1000 1500 1800 1900 1950 1975 1999 2025

0

HUMAN IMPACT - UNINTENDED CONSEQUENCES

Popula�on Growth Globally

We are using 50% more natural resources than the earth can comfortably provide.

14 billion pounds of garbage are dumped into the ocean every year, most of which is plas�c.

In 2012, humans generated over 49 mi l l ion tons of electronic waste.

Every hour, 1,692 acres of produc�ve dry land becomes a desert.

PM2.5, which is considered the most dangerous par�cle, o�en reaches more than 20 �mes the permissible limit in Delhi's air.

In just 1 minute, 43,000 tons of carbon dioxide were emi�ed into the world while 56,674 barrels of oil were pumped from the Earth.

27% of the world's coral reefs have been destroyed. If this con�nues, it will be wiped from the face of the planet in the next 30 years.

Americans make up 5% of the world's popula�on and yet produce 30% of the world's waste while using 25% of the world's resources.

India's Solar Poten�al 750 GW

India's Emission Target Reduc�on of GHG by 40%

by 2030

India's Renewable Energy Target

1,75,000 MW of by 2022

India's Sanita�on Target Open Defeca�on Free by

2019

India's Forest Cover Target 33% of the Geographical area

of the Country

LET'S HITCH-HIKE TOWARDS SUSTAINABILITY!

SUSTAINABILITY

FOR THE PEOPLE

BY THE PEOPLE{ {

The Echo of EnvironmentAre we listening?

HUL - Breathing Life

into MGNREGA

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer

Goods (FMCG) company with a heritage of over 80 years in India and has

touched the lives of two out of three Indians two out of three Indians.

Understanding the need for crea�ng societal value to improve the standard of

living of the people, the company established Hindustan Unilever Founda�on

(HUF) in 2010, a not-for-profit organiza�on with a view to anchor various

community development ini�a�ves.

IssuesWith more than 200 suicides this year alone, Marathawada con�nues to remain the epicentre of farmer suicides in India. Many in the

region quite clearly remember the severe 1972 drought. However, things have not changed despite significant work towards water

conserva�on. People s�ll rely on water tanks, while the huge agrarian crisis have ensured that it has become a quest for survival for the

villagers. Some of the concerns that have arisen from the issue are:

Ÿ 75% of the families migrate to labour in sugarcane fields in western Maharashtra

Ÿ 50% drop in MGNREGA work in last five years: 284 crore in 2009-10 to 155 crore in 2014-15

Ÿ Panchayat and block level authori�es lack the capacity to plan, formulate and execute MGNREGA work, absorbing large number of job

seekers

Implementa�on ProcessŸ Awareness genera�on on water conserva�on through street plays, folk songs etc.

Ÿ Visits to Hiware Bazaar, a water conserva�on model village in Ahmednagar district

Ÿ Collec�ng baseline data on households

Ÿ Wealth rankings for the diagnosis of the financial condi�on of the farmer

Ÿ Vulnerability score of the village based on five capitals; natural, human, social, material and financial

Ÿ Topography mapping - ground water, surface water and catchments, rainfall intensity and pa�erns, es�mates of run-offs, evapora�on

rate and other environmental measures

Ÿ Engaging with the government authori�es, building capaci�es, and altering mindsets of partners

ImpactŸ Created a cumula�ve water poten�al of 100 billion litres in last 5 years, targe�ng 500 billion litres by 2020

Ÿ Targe�ng increase in agricultural yields (9,700 tonnes) by 2019 spread over 76 villages

Ÿ In Ambad block of Jalna district, over 2,500 people work on MGNREGA sites everyday

Ÿ Water conserva�on work deploying 200-300 people in a single village is now quite common

Ÿ The ini�a�ve beginning to interest large corpora�ons such as L&T, HDFC, HDFC etc.

HUF has been suppor�ng na�onal priori�es for socio-economic development through its 'Water For Public Good' programme. It

collaborated in an innova�ve public-private-civil society partnership for providing livelihood and conserving nature through Mahatma

Gandhi Na�onal Rural Employment Guarantee Act (MGNREGA) with its Rs. 42 crore ini�a�ve.

HUL Snapshot Founded

Sector Type

RevenueEmployees

1932

FMCG

Public

Rs 30,170 Crore

Direct 18,000; Indirect - 65,000

Tweets ofthe month

WorldBank@WorldBank

Every year, air, water and

land pollu�on cause roughly

8.9M premature deaths

worldwide

UN Founda�on@unfounda�on

“If man doesn't learn to treat

oceans & rain forests with respect,

man will become ex�nct.” P.

Benchley

TERI@teriin "We need policies &

regula�ons to engage people

in #WaterConserva�on"- Dr

Leena Srivastava,@teriuniv @PIB_India

Greenpeace

India@greenpeaceindia

SHOCKING! India has lost original

forest land 70 �mes Delhi’s area in

14 years!

Greenpeace@Greenpeace New study shows plankton are ea�ng #plas�c. What happens

when it enters the food chain?

Food for thought

Popula�on growth shares complex �es to poverty and inequality, exacerba�ng the gap between the wealthy and the poor, and complica�ng access to Earth's finite resources.

Since 1870, global sea levels have risen by about 8 inches.

There are more than 500 million cars in the world and by 2030 the number will rise to 1 billion. This means pollu�on level will be more than double.

Burning fossil fuels to produce fer�lizers for animal feed crops may emit 41 million metric tons of CO2 per year.

Corn, wheat, and rice, the fast-growing crops on which humanity depends for survival, are among the most nitrogen hungry of all plants.

Hear the influencers speak

"Climate change is destroying our path to sustainability. Ours is a world of looming challenges and increasingly limited resources. Sustainable development offers the best chance to adjust our course.”

-Ban Ki-moon (Secretary-General of the United Na�ons)

"The future is green energy, sustainability, renewable energy.”-Arnold Schwarzenegger

“People 'over-produce' pollu�on because they are not paying for the costs of dealing with it.”-Nobel Laureate Dr. Henry W. Kendall

"The hungry world cannot be fed un�l and unless the growth of its resources and the growth of its popula�on come into balance. Each man and woman - and each na�on - must make decisions of conscience and policy in the face of this great problem.”

-Lyndon B. Johnson

"If we don't halt popula�on growth with jus�ce and compassion, it will be done for us by nature, brutally and without pity- and will leave a ravaged world."

-Nobel Laureate Dr. Henry W. Kendall

World Population Day

11�� July

World Youth Skills Day

15�� July

World Day against Trafficking in

Persons

30�� July

Fiinobservation of International Days

The youth are the torchbearers of a na�on,

owing to the huge poten�al they hold to

transform the society for the be�er. It is

es�mated that the youth popula�on, aged

b e t w e e n 1 2 a n d 2 4 , a c c o u n t s f o r

approximately 23% of the world popula�on.

But, having such a massive youth force will

not do any good if it's le� unguided. Hence,

there is a need to tap this pool. Regarded as

the leaders of tomorrow, makes it even more

crucial to recognise their rights and needs for

nurturing their skills to ensure a bright future

for the society as a whole.

World Youth Skills Day is a United Na�ons

(UN) designated day which seeks to generate

greater awareness and discussion on the

importance of technical, voca�onal,

educa�on and training and the development

of other skills relevant to both local and

global financial state. Sri Lanka ini�ated this

resolu�on, with the assistance of the G77 and

China, which led to the UN general assembly

declaring 15th July as the World Youth Skills

Day on 19th December 2014.

In 1989, the Governing Council of the

United Na�ons Development Programme

(UNDP) recommended that 11th July be

observed as World Popula�on Day by the

interna�onal community. This was a day to

focus a�en�on on the urgency and

importance of popula�on issues. This year,

the theme of World Popula�on Day is

“Vulnerable Popula�ons in Emergencies.”

The World Popula�on Day is in a sense a

means to review measures undertaken to

improve and control popula�on. According

to the “Millennium Development Goals

India country report 2015" released by the

Ministry of Sta�s�cs and Programme

Implementa�on, Government of India,

India has fared well in achieving some of

the targets. We have been successful to

bring down Poverty Head Count Ra�o to

21.9 percent in 2011-12 from 47.8 percent

of 1990. Primary educa�on rate for all

youths will reach 93.38 in 2015 marching

towards 100 percent rate soon; however

we s�ll can do be�er in reducing child

mortality rate and improving in maternal

health. The power of 1.28 billion is both a

challenge and an opportunity. The

ques�on is can we capitalize on this power

to build a na�on full of opportunity and

pave the path for development?

Taking one's freedom away is perhaps the

biggest crime of them all. We, all have read

the books of history and learned about

how from the beginning of civiliza�on

slavery was prevalent in almost every

culture, religion and part of the world.

Human trafficking an ill prac�ce which had

caused menace is thought to be ex�nct by

many, but the truth is that even in the

present era people are vic�m of this

prac�ce.

The many forms of human trafficking are

child labour, forced labour, sexual slavery

and even forced marriage. The vic�ms of

all these prac�ces are deprived from their

basic rights and are forced to oblige the

orders of others. As per United Na�on 2.5

million people are trapped in modern day

slavery at any given �me in a day. Out of

the en�re popula�on women are more

pushed into human trafficking. As per UN

70 percent of the vic�m of slavery are

women, whom are mostly forced into sex

trade. In 2013, the UNGA adopted a

resolu�on and designated July 30 as the

World Day against Trafficking in Persons.

Fiinova�on, a research based organiza�on, is an integrated solu�on enabler in the CSR and sustainability domain. It is focused towards enhancing quality across organiza�onal value chain through meaningful innova�on thereby ensuring sustainability. It is Asia's first proposal research laboratory wherein research is focused primarily on four sectors, which include health, educa�on, livelihood and environment. The prac�ces CSR Por�olio Management (CPM), CSR-CSO Partnership, Ini�a�ve Design, Ini�a�ve Management, Monitoring and Evalua�on, Impact Assessment and Sustainability Repor�ng help provide simple solu�ons to their partners.

Fiinova�on24/30, Ground Floor, Okhla Industrial Estate, Phase III New Delhi - 110020Phone: 011-42332200 | Fax : 011-42332205 website: www.fiinova�on.co.in | Email: media@fiinova�on.co.in

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