Issue: #16 | July 2015In this issue:Fiinovation & IOD Champion the Cause of Environment Managementwww.inovaon.co.in www.inovaon.co.inMaking India Sustainable Infographic : The Echo of EnvironmentAre we listening?HUL - Breathing Life into MGNREGAFiinobservation of National Days www.inovaon.co.inCONSUME WITH CAREFrom theCEOs DeskThe world populaon today stands at over 7 billion. As it connues to grow, the demand for resources to fulll their needisalsoaccelerang.Today,inthemodernworld,wehaveestablishedscienceconomieswherewehave become heavily dependent on arcial devices and products. In our aempt to saate our unlimited wants, we have exploited the natural resources to the extent to which natural calamies have become a regular occurrence. Over the years, environmental concerns such as global warming, disturbed weather cycle and dierent forms of air, soil and waterpolluonhaveclearlyindicatedthatwehavewreakedhavoconourplanet.Byplunderingenvironmental resources, we have not only destroyed millions of habitats of wildlife species but also jeopardized our own existence. have intruded upon the sancty and balance of nature.This gives us a peek into the future where warring countries will ght to take control of the most precious possession - water, and not oil. The ever-growing populaon is at a high risk of destroying a green future. I rmly believe it is our responsibility that we become sustainable and leave a green and healthy habitat for the next generaon because we owe it to them. We must not forget that we have borrowed the earth from our children and we must put in a cohesive eort to preserve it to ensure connuity.This edion of our newsleer focuses on the growing and glaring concern of consumpon against availability, leading toenvironmentaldegradaon.Thetheme'MakingFutureGreen-ConsumewithCare'bringsforwarddierent aspects of populaon growth in relaon to the use of natural resources. We, at Fiinovaon, believe that sustainability is the only way forward for tackling a global problem and of such a magnitude that concerns not only us but our children too. Let's give a green hope to the next generaon.Mr. SoumitroChakrabortyCEO, Fiinovation (Innovative Financial Advisors Pvt. Ltd.)Fiinovation & IOD Champion theCause of Environment ManagementNew Delhi: 'Strategize and integrate environment management policies within the business framework and ensure smooth transion towardsagreenereconomy'wasthepopularsenmentechoedbytheindustrystalwartsatthe17thWorldCongressDayon Environment Management held on July 10-11, 2015 at Le Meridien, New Delhi, organised by the Instute of Directors (IOD). The two-day event oered a plaorm to leaders from the eld to deliberate on the issue of climate change and take correcve measures to curb the damages. Joining hands with IOD as Principle Knowledge Partner, Fiinovaon, a research based consultancy in CSR & Sustainability domain, lent its support to the event and contributed to its success.The Chief Guest of the inaugural session Union Minister for Environment, Forest and Climate Change, Prakash Javadekar, said, "There is a need to create a balance in the natural system, climate change fund and less IPR inuence." According to him, a balance between the three can ensure benets for developing and under-developed countries and help in reducon of risks from climac changes. "Regular amendments of laws are necessary to address climate change and we are working on bringing a new legal infrastructure that will make processes simpler and focus on a policy based regime." he further said. He also drew aenon to various iniaves undertaken by the ministry of Environment, Government of India such as re-forestaon, carbon budgeng and auent monitoring systems. Underliningtheneedtoincorporatesustainabilitywithinthebusinessoperaonsamidstaworldcrisisofwateravailabilitythatis expected to become a reality by 2030, Mr. Soumitro Chakraborty, CEO, Fiinovaon, said we should take the opportunity to earnestly thinkandimbibeenvironmentmanagementprocessesandpoliciesinouroperaons."Thejourneyundertakenbythepresent generaon is already under 50% debt, and they do not have the right to take away from the future generaons," he said. The core agenda of the conference was to explore crical issues of environment such as role of ICT in environment management and socio-economic development, environmental governance, driving green growth through market based instruments, combang risks to environment through climac change and aligning CSR with environment. These were segmented into seven dierent plenary sessions which had eminent panelists who shared their experse on the maer.Theculminangsessionoftheconferencewasfollowedbythepresgious'GoldenPeacockAwards2015'inthepresenceofMs. Meenakshi Lekhi, Hon'ble Member of Parliament; Mr. S. Chakraborty, CEO, Fiinovaon; Mr. Lavasa, Secretary, Ministry of Environment, Forests & Climate Change, who facilitated various corporaons for their achievement in the eld of environment management. The event ended on a high note with the event proving to be an engaging one for all the concerned pares.Making India SustainableWith 17.5 percent share in the world's populaon, India stands at the second posion as the most populous country in the world. The increasing populaon poses a threat to forest land, agricultural area and other such land to be inhabited by surplus populaon. In order to address the growing needs and demands of a populaon base that shows no signs of slowing down, humans have exploited natural resources to no end. This has exerted huge pressure on the planet, resulng in weakening the pile of nite natural resources.The rapidly growing populaon and their never ending greed for more luxurious lifestyle hasresultedinenvironmentaldegradaon.Followingthetrendofurbanpopulaon, people from rural areas are also shiing to urban lifestyle and moving towards industries foremploymentopportunity.Urbanizaonandindustrializaon,together,have contributedtowardseconomicgrowthanddevelopmenttoagreatextent.Butdueto wastage,irresponsibledisposalofuntreatedwastehaveproceededtounfavorable condionsoftheagriculturalland,ora-faunaandfreshwater.Earthhasbeen regressively bearing the brunt of fullling our demands by constant supply of resources. Majorityofthepopulaonisawareaboutdegradaonofenvironment,buttheir unwillingness to develop eco-friendly habits contributes to further deterioraon.It is crucial for an economy to execute economic acvies backed by sustainability to be successful. Sustainable growth facilitates prot generaon in the short run, while ensuring environmental balance in the long-run.Next in line to become the superpower, owing to a fast paced infrastructural development andafavourableeconomicgrowthrate,Indianeedstoopmallyulizeandsustain availableresources,ifitisseriouslylookingtoachieveallrounddevelopment.Itis necessaryforIndiatoopmallyulizeandsustaintheavailableresources.Thus,itis imperavetoresearchandinnovatetominimizewastage,reducecostandlowerthe carbon footprint. The intent of the industries and urban development authories should betoevolveandemploytechnologiestoulizerenewableenergywithprudent innovaon. Aditi SinghGROWING POPULATION, SHRINKING PLANET 100020003000400050006000700080009000Million500BC 0 1000 1500 1800 1900 1950 1975 1999 20250HUMAN IMPACT - UNINTENDED CONSEQUENCESPopulaon Growth GloballyWe are using 50% more natural resourcesthantheearthcan comfortably provide.14billionpoundsofgarbage aredumpedintotheocean everyyear,mostofwhichis plasc.In2012,humans generatedover49 mi l l i ontonsof electronicwaste.Everyhour,1,692 acres of producve dry land becomes a desert.PM2.5,whichisconsideredthemost dangerous parcle, oen reaches more than 20 mes the permissible limit in Delhi's air.Injust1minute,43,000tonsofcarbon dioxide were emied into the world while 56,674 barrels of oil were pumped from the Earth.27%oftheworld'scoralreefs havebeendestroyed.Ifthis connues, it will be wiped from thefaceoftheplanetinthe next 30 years.Americans make up 5% of the world'spopulaonandyet produce30%oftheworld's wastewhileusing25%ofthe world's resources.India's Solar Potenal 750 GWIndia's Emission TargetReducon of GHG by 40% by 2030India's Renewable Energy Target 1,75,000 MW of by 2022 India's Sanitaon Target Open Defecaon Free by 2019 India's Forest Cover Target 33% of the Geographical area of the CountryLET'S HITCH-HIKE TOWARDS SUSTAINABILITY!SUSTAINABILITYFOR THE PEOPLEBY THE PEOPLE{ {The Echo of EnvironmentAre we listening?HUL - Breathing Life into MGNREGAHindustanUnileverLimited(HUL)isIndia'slargestFastMovingConsumer Goods(FMCG)companywithaheritageofover80yearsinIndiaandhas touched the lives of two out of three Indians two out of three Indians. Understanding the need for creang societal value to improve the standard of living of the people, the company established Hindustan Unilever Foundaon (HUF)in2010,anot-for-protorganizaonwithaviewtoanchorvarious community development iniaves.IssuesWith more than 200 suicides this year alone, Marathawada connues to remain the epicentre of farmer suicides in India. Many in the regionquiteclearlyrememberthesevere1972drought.However,thingshavenotchangeddespitesignicantworktowardswater conservaon. People sll rely on water tanks, while the huge agrarian crisis have ensured that it has become a quest for survival for the villagers. Some of the concerns that have arisen from the issue are: 75% of the families migrate to labour in sugarcane elds in western Maharashtra 50% drop in MGNREGA work in last ve years: 284 crore in 2009-10 to 155 crore in 2014-15 Panchayat and block level authories lack the capacity to plan, formulate and execute MGNREGA work, absorbing large number of job seekersImplementaon Process Awareness generaon on water conservaon through street plays, folk songs etc. Visits to Hiware Bazaar, a water conservaon model village in Ahmednagar district Collecng baseline data on households Wealth rankings for the diagnosis of the nancial condion of the farmer Vulnerability score of the village based on ve capitals; natural, human, social, material and nancial Topography mapping - ground water, surface water and catchments, rainfall intensity and paerns, esmates of run-os, evaporaon rate and other environmental measures Engaging with the government authories, building capacies, and altering mindsets of partnersImpact Created a cumulave water potenal of 100 billion litres in last 5 years, targeng 500 billion litres by 2020 Targeng increase in agricultural yields (9,700 tonnes) by 2019 spread over 76 villages In Ambad block of Jalna district, over 2,500 people work on MGNREGA sites everyday Water conservaon work deploying 200-300 people in a single village is now quite common The iniave beginning to interest large corporaons such as L&T, HDFC, HDFC etc. HUFhasbeensupporngnaonalprioriesforsocio-economicdevelopmentthroughits'WaterForPublicGood'programme.It collaborated in an innovave public-private-civil society partnership for providing livelihood and conserving nature through Mahatma Gandhi Naonal Rural Employment Guarantee Act (MGNREGA) with its Rs. 42 crore iniave.HUL Snapshot FoundedSector TypeRevenueEmployees1932FMCGPublicRs 30,170 CroreDirect 18,000; Indirect - 65,000Tweets ofthe month WorldBank@WorldBankEvery year, air, water and land pollu

on cause roughly 8.9M premature deaths worldwideUN Foundaon@unfoundaonIf man doesn't learn to treat oceans & rain forests with respect, man will become exnct. P. BenchleyTERI@teriin "We need policies & regula

ons to engage people in #WaterConserva

on"- Dr Leena Srivastava,@teriuniv @PIB_IndiaGreenpeace India@greenpeaceindiaSHOCKING! India has lost original forest land 70 mes Delhis area in 14 years!Greenpeace@Greenpeace

New study shows plankton are ea

ng #plasc. What happens when it enters the food chain?Food for thoughtPopulaon growth shares complex es to poverty and inequality, exacerbang the gap between the wealthy and the poor, and complicang access to Earth's nite resources.Since 1870, global sea levels have risen by about 8 inches.There are more than 500 million cars in the world and by 2030 the number will rise to 1 billion. This means polluon level will be more than double.Burning fossil fuels to produce ferlizers for animal feed crops may emit 41 million metric tons of CO2 per year.Corn, wheat, and rice, the fast-growing crops on which humanity depends for survival, are among the most nitrogen hungry of all plants.Hear the inuencers speak"Climate change is destroying our path to sustainability. Ours is a world of looming challenges and increasingly limited resources. Sustainable development oers the best chance to adjust our course.-Ban Ki-moon (Secretary-General of the United Naons)"The future is green energy, sustainability, renewable energy.-Arnold SchwarzeneggerPeople 'over-produce' polluon because they are not paying for the costs of dealing with it.-Nobel Laureate Dr. Henry W. Kendall"The hungry world cannot be fed unl and unless the growth of its resources and the growth of its populaon come into balance. Each man and woman - and each naon - must make decisions of conscience and policy in the face of this great problem.-Lyndon B. Johnson"If we don't halt populaon growth with jusce and compassion, it will be done for us by nature, brutally and without pity- and will leave a ravaged world." -Nobel Laureate Dr. Henry W. KendallWorld Population Day 11 JulyWorld Youth Skills Day15 JulyWorld Day against Trafcking in Persons30 JulyFiinobservation of International Days Theyoutharethetorchbearersofanaon, owingtothehugepotenaltheyholdto transformthesocietyforthebeer.Itis esmatedthattheyouthpopulaon,aged bet ween12and24, ac c ount s f or approximately 23% of the world populaon. But,havingsuchamassiveyouthforcewill not do any good if it's le unguided. Hence, there is a need to tap this pool. Regarded as theleaders of tomorrow, makes it even more crucial to recognise their rights and needs for nurturing their skills to ensure a bright future for the society as a whole.WorldYouthSkillsDayisaUnitedNaons (UN) designated day which seeks to generate greaterawarenessanddiscussiononthe i mportanceoftechni cal , vocaonal , educaon and training and the development ofotherskillsrelevanttobothlocaland global nancial state. Sri Lanka iniated this resoluon, with the assistance of the G77 and China, which led to the UN general assembly declaring 15th July as the World Youth Skills Day on 19th December 2014.In1989,theGoverningCouncilofthe UnitedNaonsDevelopmentProgramme (UNDP)recommendedthat11thJulybe observedasWorldPopulaonDaybythe internaonal community. This was a day to focusaenonontheurgencyand importance of populaon issues. This year, thethemeofWorldPopulaonDayis Vulnerable Populaons in Emergencies.TheWorldPopulaonDayisinasensea means to review measures undertaken to improve and control populaon. According totheMillenniumDevelopmentGoals India country report 2015" released by the MinistryofStascsandProgramme Implementaon,GovernmentofIndia, Indiahasfaredwellinachievingsomeof thetargets.Wehavebeensuccessfulto bringdownPovertyHeadCountRaoto 21.9 percent in 2011-12 from 47.8 percent of1990.Primaryeducaonrateforall youthswillreach93.38in2015marching towards100percentratesoon;however wesllcandobeerinreducingchild mortalityrateandimprovinginmaternal health. The power of 1.28 billion is both a chal l engeandanopportuni ty. The queson is can we capitalize on this power tobuildanaonfullofopportunityand pave the path for development? Taking one's freedom away is perhaps the biggest crime of them all. We, all have read thebooksofhistoryandlearnedabout howfromthebeginningofcivilizaon slaverywasprevalentinalmostevery culture,religionandpartoftheworld. Human tracking an ill pracce which had caused menace is thought to be exnct by many,butthetruthisthateveninthe presenterapeoplearevicmofthis pracce.The many forms of human tracking are child labour, forced labour, sexual slavery and even forced marriage. The vicms of all these pracces are deprived from their basicrightsandareforcedtoobligethe orders of others. As per United Naon 2.5 million people are trapped in modern day slavery at any given me in a day. Out of theenrepopulaonwomenaremore pushed into human tracking. As per UN 70percentofthevicmofslaveryare women, whom are mostly forced into sex trade.In2013,theUNGAadopteda resoluonanddesignatedJuly30asthe World Day against Tracking in Persons. Fiinovaon, a research based organizaon, is an integrated soluon enabler in the CSR and sustainability domain. It is focused towards enhancingqualityacrossorganizaonalvaluechainthroughmeaningfulinnovaontherebyensuringsustainability.ItisAsia'srst proposalresearchlaboratorywhereinresearchisfocusedprimarilyonfoursectors,whichincludehealth,educaon,livelihoodand environment.ThepraccesCSRPorolioManagement(CPM),CSR-CSOPartnership,IniaveDesign,IniaveManagement, Monitoring and Evaluaon, Impact Assessment and Sustainability Reporng help provide simple soluons to their partners.Fiinovaon24/30, Ground Floor, Okhla Industrial Estate, Phase III New Delhi - 110020Phone: 011-42332200 | Fax : 011-42332205 website:www.inovaon.co.in | Email: media@inovaon.co.in About Fiinovaon