dnjk digital marketing approach

DNJKDigital

Marketing Approach

1 Need for Digital Marketing

What is Digital Marketing?2

DNJK’s Vision3

DNJK Offerings4

Our Implementation Model5

Agenda2

Why should you go with DNJK?6



DNJK’s Vision3

DNJK Offerings4



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Need For Digital Marketing4

Increasing Business Reach

Fastest communication medium

Spontaneous Feedback

ROI Transparency

Cutting edge Branding

Sustaining in growing competition



DNJK’s Vision3

DNJK Offerings4



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Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.

What is Digital Marketing?



DNJK’s Vision3

DNJK Offerings4



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DNJK’s Vision

DNJK aspires to be a market leader in digital marketing service in focused technological and geographical areas by providing innovative and excellent Products and Services.



DNJK’s Vision3

DNJK Offerings4



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Our Offerings

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• Software Development• Digital Marketing• Website Design and Development• Mobile Application and Development• Domain and Hosting Service• Secure Socket Layers SSL Provisioning

Search Engine Optimization11

Search Engine Optimization will help your site to do what it is being built for- Reach the internet user. We are all aware that there is a lot of business opportunities available online since our customers are on the virtual world right now. The fastest way to reach your targeted audience is through a relevant search result on the top search engines used including Google, Bing and Yahoo.

DNJK has mastered the art of understanding the science behind the search engines and is equipped to deal with the frequent algorithm changes to bring positive outcome to your campaigns.

On page Optimization

Off page Optimization

Analytics Integration

SEO Services:

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• Social Bookmarking• Article Submission• Directory Submission• Forum Link Building• Blog Comments• LinkWheel• DMOZ Listing• Niche Links• Complete on Page Services• Press Release Distribution• Search Engine Submission• Squidoo Lens Creation• Wordpress Blog Setup• Article/Content Writing• Keyword Research Analysis• Rank Tracking Services• Guest Post

Key Features of SEO:

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• 100% Mannual Submission• High PR Submission• Do follow Submission• Quality Submission• Professional Content Writing• Niche Submission• Enhance Web Traffic• Increase Search Engine Ranking• Assured Google Indexing• Boost Your Online Visibility• In-house SEO Professional Expert• Detailed Submission Reports• Competitive Prices

Social Media Marketing14

Social media marketing is arguably the most effective medium for of Digital Marketing. Tangible, flexible and fast marketing campaign design and execution can be carried out using this media. Powerful platforms like Facebook, linkedIn and Twitter rule the business spend on social media. The other top social media platforms include You Tube, Google Plus, Pinterest, RSS Feeds, Stumbleupon, Digg, Instagram, Blog, Tumblr, FourSquare, MySpace among others.

DNJK has experienced Digital Media Strategists to take the juice out of your social media campaigns.

Press Release Submission

Video Submission Service

Social Campaign Management

Social Media features:

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Video Marketing

YoutubeVideo.yahooDailymotionVideo.aol

Divx

Socialized network

FacebookGoogle plus

TwitterMySpacePinterest

Business Communication

Linked inStumbleupon

MySpaceFocusXing

Blogging NetworkWordpress

BloggerHubpagesBlog.com

Ezinearticles

Online Branding16

It is not just about clicks and scrolls, swipes and views, shares and shouts, online branding is much more. Online Branding is a niche area in Digital Marketing which deals with creating a long lasting positive impression in the mind of the web surfer so that he ultimately becomes a brand ambassador. A lot has been done on the online medium already which can convert a brand enthusiast to a brand ambassador. This medium offers the most interactive methods for a brand to find its space in the consumer mind. As they say you learn and retain a lot by doing and this medium lets a brand do..

DNJK works as an untiring and very effective brand ambassador for the brands that it partners. The methodology used in the minds way to the place the brand in the consumers heart.

Return on Investment

Google Networks

Display Networks

Brand Promotion:

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• Affiliate Marketing• Google Adword Campaign• Digital Marketing• Lead Based Marketing• Local SEO Marketing• Email/SMS Marketing• SEO Training• SERP Ranking• Online Reputation Management• Audit Report

Online Reputation Management18

Identification of future and present threats to you brand online and preparation of a professional action plan to help mitigate all reputation attacks online is now a primary requirement of any business or brand online. Threats of defacing, malicious commenting by a growing population of insane netizens and masked competition is steadily on the rise. You cannot get away from it online – you can but stay protected.

Have you ever had a reputation issue on the internet? No not yet- Cool. So what have you done about it. Means? Yes, means even if you have not had any issues so far what measures have you taken towards it for any such future events? The online reputation management action plan is one of the key USP of DNJK.

Online Information System

Incident Response System

Reputation Enhancement

Favored Opinions

Email Marketing19

Digital Marketing includes many different methods to connect with people out there on the internet. One of those methods is Email marketing. In which marketing expert uses email to promote your product or services. It is the most effective methods to reach a number of possible customers in one time.

DNJK’s professionals will check on your requirements and as per the data they collect, they will decide a email marketing strategy and execute it in a proper time. Once the collection of email addresses is complete, professionals will create an attractive email advertise. Professionals will put that advertise in the email and send it to the collected email addresses.

Dedicated Servers

Spam Free Detection

Targeted Database

Custom Reports

SMS Marketing20

Under Mobile marketing, there are many different processes. One that processes is SMS marketing. It is the most beneficial process, which can promote your product in a very small amount of time. It is cheap as well, so you do not need to worry about your budget. Whenever a company decides to start a marketing campaign, they usually go for traditional marketing way. The traditional ways are effective, but not that much. These ways take time to get you the result you wish. But, sometimes the investment does not get the result. This makes the company tight on budget. SMS marketing is the best “Escape” card a company could have. This process is far easier than any other marketing process. You can get the result in no time and DNJK can help you do it.

DND Compliant

High Delivery Accuracy

Targeted Segmentation

Mobile Marketing21

Another great method of marketing is Mobile Marketing. It is a very effective way to communication with potential prospects within no time. We all know that every person now has a mobile in his pocket. Now, mobile is not just a device for calling and messaging. It has become a huge platform for marketing products after the new technological updates. Now, the mobiles are no longer black and white calling devices. This new technological updates made mobiles smart and interacting. Guess, if you promote your product or services on this device, which everyone has, you will get an enormous customer response in just a fraction of time. With the technical team at hand DNJK can help in unique campaigns on mobile to get you clients.

Mobile Search Optimization

Application Advertisement

Local Listing on Mobile

Check in Tools

Online Security Services22

How many hacking sites do you think are there on the internet?How many hackers are there waiting to test the gates of your website security?Do you feel it is enough security these days if your website is secured?Merely the thoughts that comes to ones mind when reading the above mentioned questions can be termed as dangerous. If you have a reputation at stake then the answers to the above questions can be threatening. If your clients and visitors are premium and there is a lot of efforts that you take to bring them to you the following question will send shivers down you spine.Do not worry for you have an experienced and expert team of security professionals at your disposal with DNJK.

VAPT

Shared Password Policy

SQLi Protection

Domain and Hosting Protection

Pay Per Click Management23

Pay per click management or SEM (Search Engine Marketing) seems to be the easy way out for Search Engine Visibility. But it is not. In fact the whole campaign of SEM may have negative results both in terms of finance as well as reputation. This may happen if the pilot in the SEM cockpit is like the ones we have recently heard about for the wrong reasons. Yes, the skill set of the manager who is running the SEM campaign is of utmost importance.At DNJK the certified SEM professionals will help you steer clear of loss making clouds and take your flight of PPC in the most profitable and safe route.

PPC Setup Strategy

Ad Creation

A/B Testing

Monitoring



DNJK’s Vision3

DNJK Offerings4



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Steps followed for Digital Marketing

Projects

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Problem Identification

Ongoing Improvement

Monitoring & Reporting

Consumer Feedback & Acceptance

Agile Setup & Implementation

Delivery Specification

Business Requirement Specification

Scope Defination

In these few slides you shall see an overview of the 8 main steps that we follow for any Digital Marekting Project i.e. SEO, SMM,

PPC or Combinations etc..

Step 1: Problem Identification

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Ongoing Improvement






Scope Defination

DNJK is having vast experience with difference industries enabled to understand existing business process. DNJK’s Digital Strategists are capable of understanding and identifying pain points that are root cause of your business growth needs.

Step 2: Scope Definition27


Ongoing Improvement






Scope Defination

DNJK is can work with your team and define the overall scope for the business needs. This will help your organization to identify the main problem solving aspects. The objectives kept in mind for identification should be output maximization by investing optimized funds and resources.

Step 3: Business Requirement Specification

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Ongoing Improvement






Scope Defination

Once the Scope of the Project is defined DNJK has standardized formats prepared by years of research and experience to identify the requirements for enhancement of your business objectives. The prioritization settings will be a key component for the business requirement specification.

Step 4: Delivery Specification 29


Ongoing Improvement






Scope Defination

Prioritization of Business Requirements sets the correct precedent for clear Delivery Specifications. DNJK believes in transparency of communication and this document helps you to know exactly what your dollar spend will bring in for your business. The clarity on the timeline ensures that your project is undergoing key project management checks for best results.

Step 5: Agile Setup & Implementation30


Ongoing Improvement






Scope Defination

Agile Setup ensures that the industry best practices are referred to and implemented at great speed. This is possible since DNJK has years of experience in dealing in this dynamic sector of Digital Marketing. The modular setup is required in this process to enable simultaneous processes to be executed by parallel teams synchronized by well informed leadership representatives.

Step 6: Monitoring & Reporting31


Ongoing Improvement






Scope Defination

Continuous monitoring is required for live campaigns of Digital Marketing. Use of apt tools and skilled human resources protect the business interests of clients of DNJK. Clients are given regular and in-depth reports made possible by constant monitoring. The reports also have summary of developments and crucial pointers identified for quick action and response.

Step 7: Consumer Feedback & Acceptance

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Ongoing Improvement






Scope Defination

Digital Marketing Campaigns are run for consumers. DNJK identifies the Targeted Groups during the Business Requirement Stage so that the feedback from only the relevant segment is received and passed on to the client for exploitation. The domain experts of DNJK take timely decisions in tandem with the client representatives to get deep acceptance of campaigns from targeted consumers.

Step 8: Ongoing Improvement

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Ongoing Improvement






Scope Defination

The importance of Ongoing Improvement cannot be overstressed since the very fiber of Digital Marketing is a continually self improving one. Overnight changes in core algorithms of key players like search engines and social media platforms can cause dramatic changes. DNJK has a strong research and development and knowledge centric approach and this ensures that you can be secured and also benefit from constant improvement initiatives of DNJK.



DNJK’s Vision3

DNJK Offerings4



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DNJK delivers a dramatic improvement in the reliability, flexibility and cost-effectiveness of managing Digital Marketing Campaigns.

And the bottom line ….– significant saving in

marketing and experimentation costs

– significant saving in resource and time optimization costs

– Dramatic reduction of CPA

Significant improvements to the top line– Enhanced campaign effectiveness– Time to reach targeted audience and create great

impact reduced from 30+ days to minutes– Enables total marketing flexibility– Improves brand visibility, information availability and

ROI

Revenue

Costs

Why DNJK?

36Paid and Free Tools Deployed For Performance Monitoring

Vulnerability Assessment

Website analytics Back link checking

Google Ad words

Google Analytics

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Our Clients:

DNJK Technologies Pvt. Ltd.Corporate Office:

A-423, Swaminarayan Avenue,Near AEC Circle, Narnapura, Ahmedabad, India

Email: [email protected] Web: www.dnjk.com

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