Goldilocks in the Ad Tech Forest:

Finding Your “Just Right”

Open RTB

Private Marketplace / Automated Guaranteed Deals Large Scale Private Marketplaces & Private Exchanges

Platform-Specific Ad Server

3rd Party Ad Server

Multi-Touch Attribution

Operational Reports

Self-Serve Analytic Platform

Bleeding Edge, New Metrics e.g. vCPM

Basic RTB

RFP, I/O and Billing Procedures

Virtuous Campaign Cycle

Blind Trust in the Black Box

Interrogation & Investigation – Leveraging the Insights

BYOA (Bring Your Own Algorithm)

Buying off the Shelf 3PDP Segments

Becoming Savvy About Your Own First Party Data (+ CRM)

Data Modeling

RTB

PMP

Multi-PMP

Platform Ad Server

3PAS

Multi-Touch

Operational

Self-Serve Analytics

New Metrics

Basic RTB

I/O RFP

Virtuous Campaign

Cycle

Black Box

Insights

BYOA

3PDP

1st Party Savvy

Modeling

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At Adroit Digital, We’ve Got All Sizes!

So, How Will You Find Your “Just Right”?

At Adroit Digital, We’ve Got All Sizes!