dmsso 2016 - the ultimate contact strategy by rebecca and victoria @marketingclub
TRANSCRIPT
CUSTOMER CONTACT STRATEGYThe UltimateVictoria Vickery & Rebecca Paterson
WRITE A T ITLE IN TH IS SECTION
Our Promise to ourCustomers
"Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don't quit.”— Conrad Hilton
Boy Meets Girl….
It’s a Romance!
THEY NEED TO FIND YOU
THEY NEED TO LIKE YOU
THEY NEED TO WANT YOU
So how do we romance a customer?
AWARENESS CONSIDERATION DECISION PURCHASE
A Buyer’s Decision Process
AN INTEGRATED MARKETING CAMPAIGN
#GetOutside
The Reality
CHANNEL
IMPA
CTAN INTEGRATED MARKETING
CAMPAIGN
Integrated MarketingSEQUENCES
SEQUENTIALLY LAYERED ACTIVITY OVER TIME
IMPA
CT
AWARENESS CONSIDER DECISION PURCHASE
Integrated Marketing CampaignsWITH INTEGRATED MARKETING
SEQUENCES
CHANNEL
IMPA
CT
The Vicious Circle
And make sure they cross the line….
Planned The Journey for Your Prospects?
Wherever they start….
AWARENESS CONSIDER DECISION PURCHASE
…The end must be in YOUR sight.
…The end must be in YOUR sight.
A visitor will come to your website on average 8 times
before they buy
NEIL PATELQuickSprout, Kissmetrics
Direct Mail
Sponsored Ads
Case StudyTRIAL OF A NEW SERVICE FOR BUSINESS OWNERS
The Results: In Sequence%
RES
PON
SE
TIME
1%
0
5%
3%
2%
Most Romances are Hard Work
V
Your Take-Away
Does every lead in your business have a beginning and an end?
Does it hit the 7-15 touch points sequentially?
Does your campaign optimise multi-channel?
A ‘No’ is NEVER a ‘No’.(Unless it is a No)
THANK YOU!• T @getallstar
Coaching Businesses in Marketing Formulas, Strategies & Techniques that work