Sponsorship Boston University Marketing Club 2015-2016

Sponsorship Information Package

With this proposal letter, the Boston University Questrom School of Business MBA Marketing Club is pleased to invite you to be one of the sponsors for our upcoming flagship event, Marketing in Context: Storytelling. This proposal contains information about the mission of our organization, past activities and plans of the upcoming flagship event, in hopes that we can develop a mutually beneficial long-term relationship. We are extremely grateful for your consideration.

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Our Mission

The MBA Marketing Club is dedicated to promoting the discipline of marketing and assisting its members with the transition from academia to the marketing profession. The club organizes a series of guest speaker sessions, panels, workshops, networking opportunities, company treks, job search programs and the annual marketing conference to give marketing students greater insight into the profession.

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Our Objectives

The club is a rich and supportive community of prospective marketing managers. Our objectives: •  Become the functional go-to for marketing

events for all participating MBA students in Boston University, Questrom School of Business.

•  Continue collaborative relationship with other higher education institutions within the Greater Boston area.

•  Extend the current network within the marketing community in Boston.

•  Bring marketing professionals to campus as guest speakers / panelists.

•  Foster more marketing employment opportunities.

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Flagship Event 2016 Conference Marketing in Context: Storytelling

Marketing in Context is the flagship event of the Questrom School of Business Marketing Club. The goal of Marketing in Context is to create a meaningful and relevant conversations around current issues facing the field. Each year, the club aims to bring together panelists working on the cutting edge of marketing with top MBAs from the Boston area. As a partner of Marketing in Context, our sponsors gain access to thousands of top students in addition to aligning their brand with the values of the conference, club, and Questrom School of Business.

March 25, 2016

This year, Marketing in Context will feature two panels: Message Consistency: Telling a cohesive, powerful brand story across customer-facing platforms It’s not all about the numbers: Creating a meaningful story from data analytics

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2015 Conference

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2015 Conference

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Other Events

In addition to Marketing in Context, the Marketing Club runs events throughout the year for both its membership with the Questrom School of Business and the larger Boston MBA community. These events are exciting opportunities for club partners to engage with top talent both within Questrom and throughout Boston

Internship Panel Each fall, second year students who held marketing internships during the previous summer offer advice and insight to first year students pursuing a career in marketing.

Club Fair Each fall, the Questrom Marketing Club participates in the annual Club Fair for all Questrom graduate students. Here, the club recruits new members and promotes its events to the larger student body.

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Other Events Company Treks The Questrom Marketing Club organizes company treks for Questrom students to gain exposure to area companies, both for recruiting and networking purposes as well as to learn more about the real-world challenges and initiatives taking place at local companies. (Pictured left: Hubspot Company Trek)

Marketing Club Mixer Organized by the Questrom Marketing Club, MBAs from around the Boston area gathered for a networking event. This event was the first of its kind to bring the marketing clubs from area schools together.

Planned for 2016: •  Nielsen Workshop: a 2-hour workshop to familiarize club members

with the Nielsen database interface •  Powerpoint Excellence Workshop: a 2-hour workshop to prepare

first years for successful internship presentations; open to all who want tips for strong deck building

•  General Assembly Workshop: “Understanding Funnels and Analytics”: a 1.5 hour workshop that covers what data to collect and how to analyze it in a meaningful way

•  And more!

Through our Marketing Conference Sponsorship Program, our goal is to: •  Build strong, long term relationships with our

partners by providing opportunities for brands to engage with our growing community of marketing-minded MBA candidates.

•  Offer continuous partner engagement as well as continued learning opportunities outside the classroom for our student body.

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Sponsorship Tiers

Gold: $1,000 •  Resume book of conference participants •  Digital brand presence (website, Facebook,

newsletters, LinkedIn group, on campus LED screens)

•  Opportunity to offer company collateral / branded gifts at Marketing in Context

•  Recruitment opportunities through partnership with club on additional on- or off-campus events

Gold

Platinum

Premier

Facebook: 237 members + 262 in 2017 FB group + MSMS + MSMF + 2016 Group; LinkedIn: 511 members; Newsletter: 237 subscribers. Opportunities to expose to wider network of higher education institutions within Greater Boston areas such as Boston College, Babson, Bentley, Northeastern, Simmons, MIT and Harvard and more).

Platinum: $2,000 Platinum level sponsors will enjoy all of the benefits extended to Gold sponsors in addition to: •  Event credential branding •  Event brochures branding •  3 ad placements on social media

Premier: $3,000 Top-tier sponsorship - premier brand placement in Marketing in Context promotion and materials. Premier sponsors will enjoy all of the benefits of both Gold and Premier levels in addition to: •  Mention in all social media promotional posts •  Opportunity to participate as panelists •  Opportunity to plan Company Trek •  Opportunity to work with club to plan on-campus

events, e.g. workshop, luncheon with students •  Branding at all existing club events prior to

Marketing In Context

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Sponsorship Info

Reach access:

Questrom Marketing Club: 273 members 2016 MBA Group: 227 members 2017 MBA Group: 262 members Questrom MSMS Group: 58 members Questrom MSMF Group: 75 members

511 members

237 subscribers

Plus opportunities to expose to wider network of higher education institutions within Greater Boston areas such as Boston College, Babson, Bentley, Northeastern, Simmons, MIT and Harvard and more).

Other Opportunities: •  Reception hosting opportunity •  Tea break hosting opportunity

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Thank you!

Your sponsorship, however big or small, will have an immediate impact on the success of our club. We also feel that we are in a position to market your company through a pipeline that could provide opportunities for future business. With more and more students undertaking marketing professions, and with our network in the Greater Boston community growing quickly, we feel that both the quantity and quality of impressions to be gained through sponsorship will be money well-spent. If our club is a good fit for your company, we would love to discuss in more detail how the BU MBA Marketing Club can help your organization achieve its sponsorship goals, and to answer any questions that may not have been addressed in this packet.

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Contact Info

Yin Li Lee Kelman Co-President Co-President

lkelman@bu.edu 651.307.6012

yinli@bu.edu 857.265.9866

Facebook https://www.facebook.com/groups/MBAmarketingclub/

Website http://questromworld.bu.edu/marketingclub