dme portfolio 2011
TRANSCRIPT
The Billboard“You’re driving the freeway at 75 mph and
you see a tagline is on a billboard.Can you read it & remember it?”
BUILDING YOUR BRAND
Brand development for CCS
Community Care Services
Tagline for COTS by Diane Martin enterprises
“Revitalizing the Community, Rebuilding Lives”
A Brand is built on core frameworks which help express the uniqueness of your organization to the world.
Visual Framework
> Logo> Color Palette> Fonts> Photography> Design Elements
Verbal Framework> Key Messages> Tagline> Positioning Statement> Tone
The Right Event can:Engage SupportersBuild Your BrandGain Media AttentionThe Right Event should:Involve Media from the Start
Media Participation:FOX2
WWJ News Radio 950Time MagazineHour Magazine
Ambassador Magazine
60 days - concept to conclusion
DETROIT’S
100LEADINGLADIES
COTS
DETROIT’S
100LEADINGLADIES
DETROIT’S
100LEADINGLADIES
DETROIT’S
100LEADINGLADIES
100 Leading Ladies was created by DMe as a “media ready” event. By bringing together all of the right elements, not only did we garner pre-event media, but synergies continued thereafter.
DETROIT’S
100LEADINGLADIES
April 2012 - DCC Run For Literacy
Detroit LionsFOX2
Lem BarneyWeight Watchers
Motor City StridersDetroit Derby GirlsDetroit RiverWalk
Media for Through The Eyes of a Child included Channel 50, FOX2, Time Magazine and The Detroit News
DPSF Cass Tech Brick Campaign DMe Secured 3 minutes of airtime @ WDIV
July 2011
DPSF on WXYZ Channel 7
“SPOTLIGHT ON THE NEWS”
Viral Growth Through Social Media
CHAMPIONS CLUBa DMe initiative for
the Detroit Public Schools Foundation
Terri McMillanMichigan Author
Ed WelburnGM Global Design ChiefDPSF Champion
Ralph GillesChrysler Global Design ChiefDPSF Champion
Detroiter, Actress, Vocalist
Freda Payne
Turning Point
VICTORS not
Turning Point
www.dianemartinenterprises.com248 . 473 . 2012