Class 2: Introduction to Web 2.0

Why us?

Steve = Artist, explores aesthetics and narrative forms

Me = Socio-economist, explores impact a new media has on society

What do we have in common?

We explore different moment of the new media chain

Media and industries?

Each new media = specific industrial framework which correspond to a specific societal time

Originate markets and hierarchical structures specific to their times

Film and Photography

Top down hierarchy One person controls the process Competition for sale of goods between artists

Market: Sale of cultural good (photo, film) Both can be based either

•on mass distribution (tv, dvd) or prints•On art uniqueness status = reputation of maker makes work a collector item that is extremely expensive

Capitalist Frameworks

According to Boltanski & Chiappello (01)

2nd phase of liberal capitalism (50s) Liberal society = Competition is at the source of progress Economy = mass production and distribution of standardized

goods Competition between economic agents Artist = economy agents, entrepreneurs Passive Worker autonomy of action but not thoughts

passive audience

3rd phase of network society capitalism more humanistic in nature (70s-90s) Active society = Cooperation and reciprocity = principal factor of progress Economy= Innovation Collaboration between social agents Participatory processes Artists = cultural agent Worker autonomy of action and thoughts needs to learn from others, engage in dialog works in professional communities of practice

Today?

New phase of industrialization

The introduction of electronic systems often comes with a desire to create a new separation and articulation between production and diffusion functions (Moeglin 98).

Neo-industrial phase= Self-service model

Self-service

Shift towards self-service requires hyper-autonomous consumers and workers

rise of a 4th phase of capitalism Neo-liberal society = Coopetition : Cooperation

and reciprocity (humanist) coexist with hierarchy and coordination (liberal)

Economy= Self-service ICT mediate Workers-Client Relationships= self-controlled, internalised a set values, autonomy of action and thoughts and ability to operate in a social network

Human-centered activities working in personal and professional networks

Artist= Entrepreneurial cultural agent

Culture of the simultaneous Current media : shift from

representation to experience based meaning

we are moving towards a different relationship to time and

space Emerging cultural voices marry

Social Media class 2 and 3) Experiential Media (MOOs: MultiUser

Object Oriented Systems) (class 5) Synthetic Intelligence.

What is Web 2.0?Databases + Network = Aggregation of Content

A platform that changes our understanging and use of mass media

Allows to move from presentation to social media

Social Media

Connect People with past and existing physical relationships

Exchange of information with each other. I.e. facebook, delicious

Aggregation of interest: Community of interest: prosumer, viewser

Non institutionally funded construction of cultural meaning

impact real life activities : I.e. Copy Right law

Asynchronous communication: no simultaneous co-presence Cartesian mind-body relationship:

representation of intellectual processes (Shinkle, 2007)

Relational artNon linear narratives

auxmondes.orgDreamlines

http://homelessnation.org/enVisualization of live data

blackshoalsVisualization of live activities

ecotonohadriftnet

WEB 2.0 is a tool for

Research•Gathering data •Gathering information

Participative production processes Archiving distribution Promotion Documentation Emerging aesthetic form

Web 2.0 for research Wikis to collectively develop knowledge:

• As researchers: docgames• As fans: muppet•As participatory based practices: homelessnation

Collectively Share Knowledge•Belong to a collective intelligence, which relies on the strenght of the group: A form of intelligence that emerges from the collaboration and competition of many individuals. •Or belong to a connective intelligence

•individual creation of information, ideas, and concepts which are then shared with others, connected, and re-created and extended based on the interaction.•Simply, collective means blending together. Connective means connecting while retaining the original (source: http://connectivism.ca/blog/2008/02/collective_or_connective_intel.html)

del.icio.us

A Collective Intelligence tool

Public as expert who validate information instead of an institution Taggingbecomes keyAsynchronic communication between membersListening to each other's rss feeds

Flickr

A Connective Intelligence tool

Public as artist who contribute images Tagging becomes keyAsynchronic communication between membersListening to each other's rss feeds

Distribution

Gold Farmers