Distinctive Brands, Inc.

Patented Beef Jerky Made in the USA

March 22, 2012

Operates in $2.5 billion dollar meat snack

category.

Delivering a Difference to Meat Snacks Beef Jerky with patented tenderization process

Using 100% US Beef and scalable production facilities

Optimized and experienced organizational structure

Multi-year brand success and development

Founded in 2001

DISTINCTIVE BRANDS, INC.

4 Keys to Building Brand Equity:

1. Patented Tenderization Process Patent 6,319,527

o Established in 2001 expires in 2021 Distinctive Brands, Inc. is the only beef jerky

company to:o Use a natural enzyme to tenderize meat prior to

smoking

o Deliver a more tender snacking experience

o Faster delivery of flavor

o Increases production yield and sourcing options

Go To Market Strategy

4 Keys to Building Brand Equity:

2. Focus distribution to heavy meat snack consumer.

3. “Right at Shelf” on packaging, pricing and promotional tools.

4. Measure consumer loyalty in micro examples of customer sales growth.

Go To Market Strategy

Wild Ride holds the number 1 or 2 position in 3 of the top 4 retailers.

Outdoor Channel

3 Year Sales Trend basis limited working capital 2011 Key Financial Improvements

16% reduction in logistics 45% reduction in SG&A

Distinctive Brands - Sales Trends

Sales to our top 5 customers in ’11 grew over

70% in ‘11.

Fastest growing beef jerky in Convenience Stores as of June ’11.

BRAND DESCRIPTION Dollar vol '11 $ % Chg

CONVENIENCE STORES CATEGORY 882,439,940 6.7

WILD RIDE COWBOY STRIPS 558,785 747%

*Nielsen 52 Wk. Ending June '11 Convenience Store Sales.

Strong Sales Growth

Thorton’s

Amazon.com

Super America

Holiday Stores

Strong Customer - Distribution

Total Funds Needed: $1,500,000

$1,000,000 Equity $500,000 Working Capital

Distribution Expansion 2 Year Spending Plan to expand distribution

(shelf space)

Adds an additional 25,000 plus Convenience Stores

Investment delivers $9,000,000 in net sales in 2 years

2 Year Use of Funds Plan

Our exit strategy:

In the next 24 – 36 months: Deliver sales in excess of $15 million

Sell at a multiplier of 4 – 5 times top line sales

Sale of organization valued at: $60 – 75 million

Exit Strategy

Recently acquired snack and beverage brands

Kellogg Co. (K) is taking the acquisitive route with its pending $2.7 billion deal for Pringles. General Mills also made a small deal, recently buying Food Should Taste Good Inc., to take advantage of the growth in snacks and natural products.*

Proven Brand Transitions

Dean Mefford – Board Chair Over 45 years of CPG experience, former Pres. Ralston Purina

Intl. and former President of Ocean Spray

Jim Davis – CEO Over 25 years of cattle experience, creator of the patent and

over 25 years of successful entrepreneurial company management.

Carl Goedjen – General ManagerOver 20 years of sales and marketing experience from Frito-Lay, Pillsbury Co and Anheuser-Busch.

David Purser – Food Scientist 30 plus years of food research and development. Masters

degree in Food, Animal Science and Chemistry.

Roger Bordeaux – CFO 40 plus years of managing banks, mergers and acquisitions.

Organizational Experience

Distinctive Brands, Inc.

Thank you for your time and consideration!