distil fast50 2010

Winners and CEO Survey

Technology Fast50 Turkey 2010Lead. Innovate. Excel.

Contents

Foreword 1

Overview 3

Technology Fast 50 Turkey Program 4

The Benefits of Entering the Fast 50 Award 5

Fast 50 Club 7

Technology Fast 50 Turkey 2010 Main Sponsor 9

Technology Fast 50 Turkey 2010 Partners 10

Fast Facts 12

Special Award by Türk Telekom 15

Big Stars 17

The Winners Top Ten Companies 25

Deloitte Technology Fast 50 Turkey 2010 Winners 36

Deloitte Technology Fast 50 Turkey 2010 CEO Survey 53

1. Economic environment 542. Growth strategy 543. Customers 554. Competitive landscape 575. Innovation 586. Supply chain 587. Capital markets 598. Talent 609. Environment 6110. Positive outcomes 6111. Secrets of Success 62

Conclusions 66

TMT Contacts 68

1

Foreword

We are glad to announce Fast50 Turkey 2010Winners which are ranked according to theirrevenue performance over the last five years. Inthe fifth year of the program, more than hundred companies attended Deloitte Technology Fast50Turkey and 50 of them achieved to be in the Winner list. Congratulations to those whoperformed outstanding growth performance.

Deloitte Turkey’s Technology, Media andTelecommunications (TMT) professionals work withmany technology companies across all sectors andall stages of development. We have successfullypositioned new companies for growth, butperhaps more importantly, we have the experienceand perspective to help them sustain it profitablyover the long term. Furthermore, you may also find growth performance analysis of Turkey’s Fast50companies together with these Company profiles.In this—our fifth edition—we see how the world’seconomic recession has shaped their plans and practices for growth.

We thank our main Sponsor, Turk Telekom, fortheir support in our program and theircommitment to the growth of technology sector inTurkey. This year we are together presenting “Türk Telekom Technology Special Award” to thefastest growing company among Fast50 Turkeycompanies that managed to make the shortlist 3times consecutively. The fastest growing companyamong Fast50 Turkey 2010 Winners, “STMSavunma Teknolojileri”, once again gained thisspecial award which will be presented them duringFast50 Turkey 2010 Awards Ceremony.

We also thank our partners in 2010 DeloitteTechnology Fast50 program, TTGV, TESID, TBD,TUBISAD, and TBV for their collaboration andsupport in making this program a success. DeloitteTechnology Fast50 Turkey Winners are nominatedto be placed in “Deloitte Technology Fast500 inEMEA”, which will be announced in November 25,2010; we wish luck to our Turkish nominees.Congratulates to all winning companies on theirnotable achievements.

Oktay AktolunPartnerDeloitte Turkey TMT Leader

Lead. Innovate. Excel - Technology Fast50 Turkey 2010

Deloitte Technology Fast50 Turkey, thelocal appreciation of high growingtechnology companies and part of the globalcelebration of fast-growing technologycompanies


Lead. Innovate. Excel - Technology Fast50 Turkey 2010 3

Ebru TuygunTechnology Fast50Turkey CountryManager

Overview

Many Turkish CEOs have their eyes firmly fixed onthe future. When asked if the economicenvironment has affected their company’s spendon R&D, 45 percent said there has been nochange and 52 percent said they have increasedR&D spend. In addition, 58 percent of companiessaid they have not had trouble raising funds,despite the difficult times. This investment in thefuture will set them up to be competitive duringthe upturn.

This positivity is striking, and we are proud ofthese Turkish companies who continue to thrivedespite the downturn. Congratulations to thewinning companies on their exceptionalachievements for 2010. We hope to see themlead, innovate and excel even more in 2011.

Welcome to 2010 Deloitte Technology Fast50Turkey, the local appreciation of high growingtechnology companies and part of the globalcelebration of fast-growing technologycompanies. We are pleased to announce thewinners of the Deloitte Technology Fast50 Turkey 2010, which recognizes the 50 mostdynamic and fastest growing technology companies based on their revenue performanceover the last five years. The overall winner this year is Promer with a growth of 4967 percent.Digital Planet places the second rank with thegrowth rate of 4515 percent in 2010 program,where the third winner is Sahibinden.com with2394 percent growth. Although the averagegrowth rate declined to 762 percent this year, theresults are an important signal to the Turkishtechnology industry in such an economicdownturn and we are thrilled by the performanceof the winning companies.

Most of the technology companies come fromİstanbul and this year the number of companiesfrom Ankara increased compared to previousyears. Fast50 companies are mainly in softwareand telecommunications/networking sub-sector.

Mindful of the current economic circumstances,this year’s survey focused on the impact of theglobal financial crisis. High growing technologycompany CEOs gave us their responses, letting usknow how they managed to achieve theirexplosive growth during this difficult period whilealso sharing insights into the opportunities,challenges and threats they see facing themselvesand the industry.

The survey results were very encouraging.Although the economic background has no doubthad an impact, many CEOs showed a high level ofconfidence in future growth. In total, 94 percentof Turkish respondents expected their targetmarkets to grow in 2010 and onwards, comparedto 6 percent who expected their markets todecline. Another positive indication wasrespondents’ attitude to targets: 87 percent ofCEOs have either kept their initial 2010sales targets or revised them upwards, indicatingthat many are achieving previously set goals.

4

Technology Fast50 Turkey Program

Deloitte Technology Fast50 is aprogram that recognizes andprofiles fast growing technologycompanies

The program celebrates Turkey's fastest-growinghigh-technology companies. The awards identifythe trends that are shaping the technology, mediaand telecommunications sectors today. Based onpercentage revenue growth over a five yearperiod, the program ,includes all related industrysectors:

• software

• semiconductor/equipment

• communications/networking

• internet

• life sciences/biotech

• computer/peripherals

• media/entertainment

To be eligible for Deloitte Technology Fast50,companies must meet the following criteria:

• to be a technology company defined as:- develops proprietary technology which

contributes to a significant portion of thecompany’s operating revenues

- manufactures a technology-related product- devotes a high percentage of effort toresearch and development of technology

• to be in business for a minimum of five years

• parent company must be Turkish owned and headquartered in Turkey

• operating revenues must be at least Euros 50,000 for 2005 and 800,000 Euros in 2009.

Deloitte Technology Fast50 is part of a globalFast500 program run in parallel with the USA,Canada, United Kingdom, France, Norway,Sweden, The Netherlands, Germany, CentralEurope, Israel, South Africa, China, Australia,Hong, Kong, India, Japan, Korea, Malaysia, NewZealand, Singapore, Taiwan, Thailand, SouthKorea and Finland.

For Further information please visit our websites:

www.deloitte.com.tr/fast50 andwww.deloitte.com/fast500emea


5

The benefits of entering the Fast50 Awards

In addition, all Turkish Deloitte Technology Fast50winners are invited to Deloitte Technology Fast500EMEA to network with other top-tier executivesfrom the fastest-growing technology companies inEMEA.

Technology Fast50 winners receive exposure andrecognition upon release of the rankings fromboth the media and business communities. Thebenefits are significant:

• Networking opportunity with other growingTurkish technology companies and businessorganizations at our awards ceremony

• Networking opportunity with other growingtechnology companies and businessorganizations from around the world throughDeloitte and the regional Fast500 programs.

• Access to leading edge industry research andcommentary

• Recognition from the business and financialcommunity

• Benchmarking against similar companies

• Increased attention from the business andinvestment communities

• Media coverage

• Become exclusive member of Fast50 Club


6 Lead. Innovate. Excel - Technology Fast50 Turkey 2010

7

What is Fast50 Club?

• It is an exclusive community of the CEOs of Fast50 Turkey Winners.

What do they do?

• Come together every three months, network and discuss hot topics in TMT sector.

Deloitte - Republic of Turkey Prime Ministry Investment Support and Promotion Agency (ISPAT)

Deloitte - UK Trade Investment - British Consulate General- İstanbul

Deloitte – Bilkent Cyberpark – ODTU Teknokent

The presentations done in these meetings can be reached at www.deloitte.com.tr/Fast50

Fast50 Club

Join the fast network


9

Technology Fast50 Turkey 2010Main Sponsor

Türk Telekomünikasyon A.Ş.

Address Aydınlıkevler 06103 Ankara

Tel +90 (312) 313 11 21 - 555 10

Fax +90 (312) 313 19 19

Web address www.turktelekom.com.tr

E-Mail [email protected]

Turk Telekom Group, provides integratedtelecommunication services from PSTN and GSMto broadband internet. As of 30 June 2008, TurkTelekom group companies has 17.8 million fixedAccess lines, 5.2 million ADSL connections and 11million GSM subscribers. Group companies has amodern network infrastructure covering the wholecountry and offers a wide variety of services toresidential and commercial customers all overTurkey. Apart from 81 % shares in Avea, one ofthe three GSM operators in Turkey, Turk Telekomowns 99.9 % of TTnet, Argela, Innova, Sebit A.Ş.and AssisTT companies. Turk Telekom also has aminority share in Albtelecom, the Albanianincumbent telecom operator. 55 % of TurkTelekom shares belong to Ojer TelekomunikasyonA.Ş. and 30 % belongs to Turkish Treasury. Theremaining 15 % is publicly traded. Turk Telekomshares are listed in İstanbul Stock Exchange sinceMay 2008. Turk Telekom will continue deliveringhigh speed, high quality and economical servicesto its customers anywhere, anytime throughcustomer-focused integrated communicationsolutions.


10

Technology Fast50 Turkey 2010Partners

Turkish Informatics Industry Association(TUBİSAD), established in 1979 dedicated to thegrowth of ICT Industry in Turkey, has a group ofmembers comprising of nearly 180 veryprestigious ICT companies of which are SoftwareDevelopers, Hardware Manufacturers, Hardwareand Software Distributors, TelecommunicationCompanies, System Integrators, Local Subsidiariesof IT and Communication multinational companiesand/ or Consultants.

The primary objective of TUBISAD is to act for thegrowth of ICT industry in Turkey, to be the voice ofICT industry in Turkey and to develop and fosterrelations with counter parties globally.TUBISADaim to encourage, inform and direct its membersand the sector to keep up with currentdevelopments in the World and in Turkey, andthus promote investment and create businessalternatives.

TÜBİSAD

Address

Yıldız Posta Cad. DedemanTicaret Merkezi No:52 Kat 1.Esentepe 34340 İstanbul

Tel +90 (212) 275 52 52

Web address www.tubisad.org.tr

Supporting R&D and technological innovationprojects of the private sector in Turkey since 1991,TTGV is a successful example that Turkeyindroduced in Europe; an innovative and dynamicintermediary mentioned in EU LisbonCommunique as an organization required to reachpublic R&D support to private sector. TTGVprovides long-term credit that is repaid by thecompanies and that requires cumpulsorycontribution of the companies to all costs incurredin the project. By this way, the public funds aredirected to R&D projects more effectively throughthe "multiplier effect" of the revolving fund.

Information

AddressCyberplaza B-Blok Kat:5-6 Bilkent / Ankara

Tel +90 (312) 265 02 72

Web address www.ttgv.org.tr


11

TESİD has completed its establishment in 1989 by24 founder members upon the incitement of theauthorities of the Ministry of Industry and Trade bythe Representatives of Electronic Industrycompanies, Universities. Presently, TESID has 158members belonging 90 different industrialcompanies and its membership is open to allcompanies working in the field of electronicindustry, information technologies and relatedservice sector who pruduce good and/orimplement R&D in Turkey.

The Electronic Industries in Turkey are organized inan independent association in order to deal withthe common interests of the individual companies.It is our wish to develop TESİD into anorganisation which is perceived as;reliable,innovative, independent, continious, liberaland participative by its members and thecommunity.

Informatics Associations of Turkey (IAT) has beenestablished in 1971 and currently have reached tofive thousand members. IAT which is the oldestICT association, is also the only institution inTurkey, which intends to embrace all informationsystems professionals as well as those otherprofessionals who benefit from and associatethemselves with information systems in anymanner when performing their respectiveprofessions. The principal goal of IAT is to help theadvancement of theory and practice of computerscience and related sciences and technologies inTurkey and to promote widespread utilization ofinformation systems in the country in order toreach to the ideals of information society.

Türkiye Bilişim Derneği

Address

Çetin Emeç Bulvarı 4.caddeNo:3/11-12 A.Öveçler 6450Ankara

Tel +90 (312) 479 34 62

Web address www.tbd.org.tr

Information

Address

Halk sokak No: 35, GoldenPlaza F Blok, Kat : 2 Daire 6Sahrayıcedit Kadıköy / İstanbul

Tel + 90 (216) 467 04 99

Web address www.tbv.org.tr

Aiming at “a Turkey that is transformed toinformation society”, TBV, continuously works foraccelerating the process of transforming Turkeyinto an information society. TBV also continuesinforming and making all the sections of thepublic conscious for disseminating the ICT cultureto everyone, for increasing the computer literacy,and for providing the necessary infrastructure forinformation to be freely moved and shared. It isalso aimed that the share of ICT investments in thegeneral economy will reach the average EUmember countries’ and needed information andcommunication technologies support will beprovided for restructuring the government.

Working for promoting usage of internationalquality standards and software developmentmethodologies and tools aong softwareproducing companies, TBV also supports theestablishment of technoparks in order toencourage R&D activities in the ICT sector besidescreating models for academy-industrycooperation.

Information

AddressBağdat cad. No:439/4 34740Suadiye/İstanbul

Tel +90 (216) 463 27 00

Web address www.tesid.org.trLead. Innovate. Excel - Technology Fast50 Turkey 2010

12

Fast50 Winners Geographical distribution

Fast Facts

Research and Development

24%

2%

2%72%

24%

2%

2%72%

AnkaraİzmirKocaeliİstanbul

In the fifth year of the program,it is encouragingto see that the number of technology companiesfrom Ankara doubled to 24%, yet İstanbulcontinues to produce the highest number of fastgrowing companies with a slight decrease of 12percent (72%). We have few companies fromKocaeli (2%) and İzmir (2%) too.

The number of companies which invest researchand development €1M-16M is graduallyincreasing from 5% to 26% to 36% in the lastthree years. This is an important sign that showstechnology companies gradually becoming morecommitted to innovation. In addition, we see thatthe number of companies which spent €100K-500K is increasing (almost 10% high) compared tolast year and the ones who spent €500K-1M isalso very slightly increased (almost 2% high)compared to last year. On the other hand thecompanies who spent 100K€ or less almost halvedthis year. So in general it is fair to say thatcompanies started to spend more on research anddevelopment.

Fast50 Industry segmentation

6%

47%35%

12%

Internet

6%

47%35%

12%

Internet

Software

Like previous years, Winners are mostly softwarecompanies (47%). This year we observe that thenumber of Telecommunications/Networking firmsincreased from 22 percent to 35 percent. Share of“Internet” companies is 6 percent, slightly .

0%

5%

10%

15%

20%

25%

30%

35%

40%

2008 2009 2010

€100K or less€100K -500K € 500K - 1M

€ 1M - 16M


InternetInternet

Software

Telecommunications/Networkingh

13

Growth Rate Considering this year we calculated the growthrate between 2005 and 2009; 2009 being thecrisis year, it is not surprising to see that manycompanies’ growth rate yielded between 100-250% growth. Still, we have 24 percent of thecompanies in the program produced more than1000% growth rate which is amazing consideringcentury’s one of the big global economic crisis’effects.

0

5

10

15

20

25

30

35

40

2008 2009 2010

50-100%

100-250%

250-500%

500-

1000% or more

1000%

Revenue Levels

0%

5%

10%

15%

20%

25%

30%

€ 2M or less € 2M-5M € 5M-10M € 10M-30M € 30M or more

Fast50 Winners RevenueFast50 Winners Revenue

2008

2009

2010

We observe the effects of the crisis in th growthrates apparently but when we look at therevenues fortunately there is no sharp decrease. Inthe contrary, the number of companies whichgenerated 2M€ or less decreased. While thenumber of technology companies with revenues€2M-5M are the same in 2010, the number oftechnology companies with revenues €5M-10M,and €10-30 million increased ( 2 percent and 8percent respectively) compared to last year. It isrelatively encouraging to see that technologycompanies with 30 Million Euros and more slightlydecreased since it is not a sharp one, it ispromising.


15

“Türk Telekom Technology Special Award” is presented to the fastest growing company among Fast50Turkey companies that managed to make the shortlist 3 times consecutively.

STM Savunma Teknolojileri Mühendislik ve TicaretA.Ş. is the leading systems and softwareengineering & consultancy company in Turkeyserving the defence, public and naval sectorsthrough the innovative applications of technologyand its accumulated field knowledge.

STM operates basically in defence, public andnaval sectors in the following three business areas;

• Engineering and Consultancy Services• Product Development Projects• Acquisition Services

STM, which is a SEI Capability Maturity ModelIntegration (CMMI) Level 3 company, has also ISO9001:2000, NATO AQAP-160 and TS ISO/IEC27001 certificates.

STM employs around 320# specialized staff withexpertise and education spanning over a widespectrum of specialties, since STM’s basic objectiveis to bring solutions to the changing technologicalrequirements of its customers.

Special Award by Türk Telekom

Winner

STM

CEO Recep Barut

Address

Bilkent Cyberpark E Blok5. Cadde No:6/A 06800

Tel +90 (312) 266 35 50

Web address www.stm.com.tr

Growth 614%


17

Established in 1975; the mission of ASELSAN is toenhance the value of national resources in itsfields of operation to preserve peace; bydeveloping genuine products reflecting the edgetechnologies in order to meet the requirements ofthe Armed Forces. ASELSAN maximizes its effortsto provide the most favorable solutions in terms ofprice-time-quality and to expand the exportportfolio and thus, to attain the ultimate goal ofbeing one of the major defense establishments ofthe world.

Starting with the aim of creating a self-sufficientindustry primarily for defense requirements ofTurkish Armed Forces, ASELSAN, with tremendoussuccess in the last 30 years in expandingsystematically into the local and global markets,today, has become a high technology, multi-product defense electronics company byintroducing state-of-the-art equipment andsystems solutions for both military andprofessional applications. Dedicated utmostimportance to R&D activities by allocating aremarkable amount of its annual revenue to theseactivities and through its technological know-how,ASELSAN has achieved the capability to undertakelarge-scale system integration projects andsucceed, in many cases, in developing mostsophisticated products.

ASELSAN operates in the fields of the design,development, production, system integration, andafter-sales services of Military CommunicationsSystems, Radar Systems, Electronic WarfareSystems, Electro-Optic Systems, Navigation andAvionic Systems, Weapons Systems, CommandControl Communication Computer IntelligenceReconnaissance and Surveillance Systems, NavalSystems, Homeland Security Systems, andIntelligent Transportation Systems.

ASELSAN, with the firm belief that “a country’stechnological wealth is composed of the varioustechnologies in its possession”, allocates about7% of its yearly turnover to R&D projects, which itfinances through its own resources. ASELSAN hasin its employ 3,514 staff members, 1,855 ofwhom are engineers. With engineers making up53% of its staff, ASELSAN has 1.472 of theseengineers working on R&D related projects.

We, as ASELSAN, have the core intention tofacilitate the recognition of the well-groundedTurkish Defense Industry on global scale andcontinue our effort based on the power vestedupon us by our nation in order to increase thecontribution to Turkey’s overall economy andprosperity as well.

Information

CEO Cengiz Ergeneman

AddressM. Akif Ersoy Mah. 296. Cad.No:16 Ankara

Tel +90 (312) 592 1000

Web address www.aselsan.com.tr

Revenue 489.349.558 €

1. Aselsan

This category is recognizes companies that have achieved 50.000.000 € or more during fiscal year 2009and a separate ranking will be announced for Big Stars based on their 5-year-growth, demonstrating thateven large companies can remain nimble, posting impressive year-over-year growth. These companieshave to devote a high percentage of effort and money to research and development of technology anddevelop or own proprietary technology that contributes to a significant portion of the company’soperating revenues.

Big Stars


Multinet Corporate Services Co. was established in1999, with the idea to solve corporate needs withsmart card technology, for the first time in theworld. Initially, Multinet, convert vouchers system,which companies use to meet the food expensesof their employees, to electronic payment system.This service, which is called Restonet, formed thefirst step of “multiple network” meaning and“single card countless service” mission, which liesunder the name of “Multinet”.

The idea to use smart cards not only for foodexpenditures, also for other corporate needs,formed the foundation of Multinet’s today’ssuccess. Chronologically, for the accommodationexpenses of corporations called Otelnet, for fuelexpenses called Petronet, for attendance tracking,and security control called Passnet and forshopping from automatic machines calledVendinet services have been developed. As,restaurant and cafe network, this time, hotels andgas stations network has been established. Allthese services have created new markets in Turkey.

Multinet, also established the first giftcard systemin Turkey, in 2004. Multinet Giftcard, offersalternatives such as Social Responsibility Card,Market Card and Brand Card, which can be usedby both corporations -to reward employees- andindividuals -to gift-.

In 2007, Multinet installed a rent a car companycalled Multicar Rental, to not leave any missingneccessity in the area of corporate services.In 2009, Multinet used its whole know-how alsofor two new project, the first one is Okulnet,which consists the integration of smart cardtechnology to schools and universities and thesecond one is Multipaynet, which provide a secureplatform for online shopping.Multinet has got 26.000 pos terminal in affiliatedpartners such as; restaurants, hotels, gas stationsand stores all over Turkey. Multinet furnish servicesto 10.000 corporate customers, and MultinetSmart Cards are being used by 330.000 peopleevery day.

Information

CEO Uğur Yıldırım

Address

Fulya Mah. Mevlüt PehlivanSokak No:12 Multinet PlazaŞişli / İstanbul

Tel +90 (212) 336 88 00

Web address www.multinet.com.tr

Revenue 189.763.131€

2. MULTINET


19

HAVELSAN signed the Ship Integrated WarfareManagement System (GENESİS) contract in 2004.Starting in 2006 HAVELSAN has been making useof the engineering experience it gained in C4ISR,simulation, and information systems in homelandand energy management and has startedoperating in these fields. In the coming periodHAVELSAN aims to increase its market share inhomeland and energy security. In addition to allthese developments, it has also focused onexpanding its operations in international markets. As an investment of the Turkish Armed ForcesFoundation, HAVELSAN HAVA ELEKTRONIKSANAYI VE TICARET A.S. (HAVELSAN) is a globalsoftware and systems company, serving in IT anddefense markets worldwide.

HAVELSAN is currently employing 1,203 peopleincluding more than 700 engineers and mainlyholds software and systems engineers withdomain/functional expertise in the related fields, inthe state-of-the-art technologies, methodologies,and tools.

HAVELSAN was founded in 1982 under the nameHAVELSAN – AYDIN as a Turkish/USA companyand started to operate as a venture of the TurkishArmed Forces Foundation (abbreviated as TSKGVin Turkish) after %98 of its shares were purchasedby the TSKGV in 1985.

HAVELSAN operates in fields with softwareintensive systems and its expertise has beenfocused on areas such the Air Defense Systems,Naval Warfare Systems, Simulation and TrainingSystems, Management Information Systems,Energy Management and Homeland SecuritySystems within the scope of C4ISR.

Along with military projects HAVELSAN has alsobeen carrying out non-military projects such as theNational Judiciary Network (UYAP) Project andLand Registry and Cadastral Information System(TAKBIS) project. HAVELSAN completed its firstexport to the Republic of Korea with the CN-235Level D Flight Simulator contract in 2002.

Information

Chairman of the Board Hayrettin Uzun

AddressMustafa Kemal Mah.Eskişehir yolu 7.km Ankara

Tel +90 (312) 219 5787

Web address www.havelsan.com.tr

Revenue 89.664.525 €

3. HAVELSAN


Koç.net was founded in 1996 with the purpose ofestablishing a broadband network and theInternet infrastructure of Koç Group companies.The name of the company was changed toKoç.net Communication Technologies and Servicesin August 2000, as the company continued itsrapid development in broadband network and theinternet infrastructure area.

Koç.net provides access services, security services,hosting and ASP services, campus services,multimedia services, data services including VISPservices with its high technology and nation-wideinfrastructure and voice services to its corporatecustomers by the A type “Long DistanceTelephone Services License” (UMTH) granted bythe Telecommunications Authority in 2004.

Koç.net is especially focused on meeting localneeds of international players within EMEA andCaspian countries with the expertise and in-depthknowledge of telecommunications infrastructure.www.koc.net

Koç.net has been providing ADSL and telephoneservices to the individual market since August2008 with its brand named BiRi. www.biri.com.tr

4. Koç.net

Koç.net was founded in 1996 with the purpose ofestablishing a broadband network and theInternet infrastructure of Koç Group companies.The name of the company was changed toKoç.net Communication Technologies and Servicesin August 2000, as the company continued itsrapid development in broadband network and theinternet infrastructure area.

Koç.net provides access services, security services,hosting and ASP services, campus services,multimedia services, data services including VISPservices with its high technology and nation-wideinfrastructure and voice services to its corporatecustomers by the A type “Long DistanceTelephone Services License” (UMTH) granted bythe Telecommunications Authority in 2004.

Information

CEO Mehmet Ali Akarca

Address

Ünalan Mah. Ayazma Cad.Çamlıca İş Merkezi B3 BlokÜsküdar / İstanbul

Tel +90 (216) 556 30 00

Web address www.koc.net

Revenue 68.983.916 €

4. Koç.net


21

STM Savunma Teknolojileri Mühendislik ve TicaretA.Ş. is the leading systems and softwareengineering & consultancy company in Turkeyserving the defence, public and naval sectorsthrough the innovative applications of technologyand its accumulated field knowledge.

STM employs around 320# specialized staff withexpertise and education spanning over a widespectrum of specialties, since STM’s basic objectiveis to bring solutions to the changing technologicalrequirements of its customers

Information

CEO Recep BARUT

Address

Bilkent Cyberpark E Blok 5.Cadde No:6/A 06800 Bilkent/ Ankara

Tel +90 (312) 266 35 50

Web address www.stm.com.tr

Revenue 57.180.950 €

5. STM Savunma


22

Karel designs and manufactures communicationsystems which respond to different requirementsof enterprises of any scale and support moderntechnologies, as well as peripheral componentswhich work with the mentioned systems such asspecial telephone sets, softphone, IVR- voice-response systems, call recording systems, FCTmobile terminals, call reporting softwares, unifiedcommunication, call center solutions for bothdomestic market and exports to more than 20countries under its own brand. Karel alsoconducts the design and sales of telecom productssuch as wireless communication systems and VoIPgateway products; realizes network projects whichensure data and voice integration, as well as turn-key work force of projects for public and privatesector organizations. With its strong R&D center that has the power togenerate any verify any electronic and softwaredesign in the sector of telecommunications inTurkey, Karel has been the leader of the corporatecommunication market for many years with nearly920 employees, high-standard flexible productioncapability and with the most effective distributionand service network in the industry including over1500 sales points and 320 authorized sellers in allof the 81 provinces of Turkey.

In addition to Turkey, Karel is also the leader of theMiddle East and Africa region in the PBX market.The number of installed systems by Karel in Turkeyis over 500,000. More than 50% of corporatecommunication traffic in Turkey is realized viaKarel systems.

Analogue, digital, IP PBX solutions with varyingcapacities:

• Unified communication applications• Remote office applications• Multi-branch communication projects• Video call• Call record• Conference• Presence• Instant messaging• Web-based management• Mobility• Robot operator and voice messaging

applications• IVR , Interactive voice response systems• LCR• CTI Computer telephony integration and call

reporting systems

Information

CEO Serdar Tunaoğlu

Address

Kore Şehitleri Cad. KayaAldoğan Sok. No:16Zincirlikuyu İstanbul

Tel +90 (212) 288 31 00

Web address www.karel.com.tr

Revenue 51.190.649 €

6. Karel


23

Deloitte Technology Fast50 Turkey 2010companies achieved average revenue growthover five years of 762 percent. The overallwinner is Promer, demonstrating animpressive five-year revenue growth rate of4967 percent. The second runner is DigitalPlanet with another outstandingperformance of 4515 percent. Our thirdwinner is Sahibinden.com with 2394percent.


25

The Winners Top Ten Companies

Promer targets continous development for beingleader among the others who shapes not todaybut tomorrow with its quality products andservices in medical informatics.

Promer Bilgisayar İmalat ve Yazılım HizmetleriSanayi ve Ticaret Ltd. Şti. (PROMER) of Izmir,Turkey was established as a private softwarecompany in 1991. The company provideshardware, software and infrastructure solutions inHealth sector as well as integrated healthinformation management systems for hospitals.

The health institutions need to develop businessmodels that bring more benefit by spending lessresources to manage the changing conditions oftoday successfully. At this point, Promer realizesDigital Hospital applications to raise the servicequality of the hospitals and quality of life forpatients by using the digital technologyopportunities. The medical mistakes are preventedby managing all hospital services throughcomputers with Digital Hospital model thatremoves the paper usage for hospital services,

Information

CEO Ayhan Yıldırım

AddressAtatürk Cad. No:380/504Alsancak İzmir

Tel +90 (232) 465 2124

Web address www.promer.com.tr

Growth rate 4967%

1. Promer


Besides our e-bill applications which is totallyintegrated and digital signature included, wasdeveloped firstly by our professional team. AlsoNetVault is first and unique in Turkey too, whichenables digital archieving and serving system ofdocuments like bills, bank statements, etc. withhigh rated (90:1 rated) compressing feature.

We, as Digital Planet, will continue to presentinnovative and reliable solutions and set biggertargets for foreign markets with our young,dinamic and professional team.

Digital Planet is a leading technology companywhich develops Customer CommunicationManagement Systems in respect of related sectorneeds with over 10 years of experience.

We are proud of saying that our CustomerCommunication Management and Hybrid MailSolutions are used as a standart by leading banks,finance and telco companies. Every monthapproximately 90 millions pages of documents areprocessed through our solutions and millions ofdocument delivery is done via web, email and fax.

Information

CEO Adnan Vural

Address

Merkez Mah. Nadide Sk.No:13/3 Çiftecevizler-Şişliİstanbul

Tel +90 (212) 220 67 32

Web address www.dtp.com.tr

Growth rate 4515%

2. Digital PLANET


27

Sahibinden Bilgi Teknolojileri A.Ş. is an Internetcompany known as sahibinden.com; an onlineclassifieds and shopping platform. Its’headquarters is located in İstanbul and regionaloffices in Ankara, Izmir, Adana, Trabzon andAntalya. The company is established in 2000 andhas over 150 employees by 2010.

Thousands of online stores and over 1,6 million ofads are available on the platform. sahibinden.comprovides services in Turkish and English and has itsown online pay & approve system called “SecureE-Trade”. The system provides a risk free shoppingexperience for consumers buying or selling itemson the platform. Registration and posting listingsare free of charge. Members can create ads andstart transaction on more than a hundred differentcategories such as real estate, cars and a broadvariety of goods and services.

Information

CEO Burak Ertaş

Address

Değirmen Sok. Nida KuleNo:18 Kat:5 KozyatağıKadıköy İstanbul

Tel +90 (216) 57119 90

Web address www.sahibinden.com

Growth rate 2394%

3. Sahibinden.com


Since its foundation, BİOTEKNO has been apioneering trademark of the national mobilecommunications sector. The Predominant drivingfactor for this success lies underneath theemphasis and faith in team spirit which allows itto make the best use of a wide spectrum ofdiverse opinions and give birth to a synergeticproduction environment.

BIOTEKNO is specialized in Value Added Services(VAS), which develops mobile business concepts,services, solutions, and technology to its clients.

JetKontör which is one of the brands, is aVodafone Turkey Virtual Voucher Loading Platformbased on B2B wholesale selling. JetKontör is thebiggest virtual voucher loading platform of Turkeywhich is penetrated over Vodafone Shops and subretailers over 11.500 sale points.

On the other hand, JetSMS which is second brandof BIOTEKNO, is a total mobile solution platformfor SMS based solutions needs, as “Fastest,Easiest, Safest” for corporate and individual usage.JetSMS, is a platform that has bulk SMS andinteractive SMS capabilities in a wide range ofusage, includes all services for sending andreceiving SMS is centralized on this platform.

Information

CEO İlham Öney

AddressKayışdağı Cd.No:119/3Ataşehir İstanbul

Tel +90 (216) 576 38 48

Web address www.biotekno.biz

Growth rate 1993%

4. Biotekno


29

Taking advantage of the growing call centerbusiness in Turkey, MCD currently providestelemarketing and telesales services throughinnovative and proprietary methodology toleading companies in telecom, finance, media andservice sectors. Services such as data update,customer service, technical support, order takingand market research are among the other servicesprovided by the MCD call center.

MCD Telekom was formed in 2001 as a know-how based technology company operating inmobile telecommunications sector in Turkey.Company currently offers successful uniqueservices and innovative solutions to GSMoperators, telecommunication companies, banksand insurance companies. Such services, amongothers, include CRM, telemarketing, telesales, e-commerce, telecom management consultancy,POS activation/verification network, POS paymentsolutions, application service providing, SMSgateway and premium SMS service providing, allof which are enabled over MCD’s proprietarysoftware and technology solutions.

Information

CEO Burak Özyiğit

AddressAyazağa Maslak Yolu No.5/AKat.3 Maslak İstanbul

Tel +90 (212) 289 94 55

Web address www.mcdtelecom.com

Growth rate 1833%

5. MCD Telekom


Ericom established to provide end to endconverged IP network infrastructure for SME andlarge enterprise companies at 2001. Followingyears; energy storage, energy telemetry endenergy efficiency products and solutions has beenadded into Ericom’s portfolio fortelecommunication service providers segment.

Ericom develops energy storage/efficiencyproducts specially used in Mobile TelecomOperator’s base station sites. Developmentprojects are ongoing regarding stationary andflow battery systems and base station site coolingefficiency improvement products with contributionof Energy Institute of İstanbul Technical University.

Information

CEO İlker Aydın

Address

Büyükdere Cd. USO Center.No:61 Kat:17 34398 Maslakİstanbul

Tel +90 (212) 330 05 40

Web address www.ericom.com.tr

Growth rate 1831%

6. Ericom


31

Since 1998, Bilginet Information Technologyproviding e-commerce software platforms forSME’s and trading companies. Bilginet platformsincluding; planning, producing specific projects,designing, financial support, training, marketingand after-sales services.

Bilginet aiming to increase productivity,institutional knowledge and provide competitiveadvantage for customers in the e-business, e-commerce, virtual shop applications, securitysystems area. The main working type is renting e-commerce platforms yearly to the companies andsupporting their selling activities. The software istotally developed by Bilginet, Research andDevelopment Team.

There are 100 employees in 6 different locations(4 Regional Offices - Bursa, İzmir, Ankara, NorthCyprus Turkish Republic, 1 Research andDevelopment Center - Gebze Teknopark / Kocaeliand Headquarters Center - Kadıköy/İstanbul)working for the operations of Bilginet.

Information

CEO Ercüment Erdem

Address

Kurbağalıdere Cad.Abdülhalim Memduh Sok. Akİş Merkezi.No:1 Kat:3Hasanpaşa/Kadıköy İstanbul

Tel +90 (212) 550 16 32

Web address www.bilginet.com.tr

Growth rate 1654%

7. Bilginet


CETECH (CE Data Processing and TechnologyServices Co.), the leading provider of value-addeddigital entertainment products & services in ourmarket, successfully leverage on GSM operators'gearing up for a major push into the digitalcontent sector which has rapidly emerged as acritical competitive flashpoint affecting the entiretelecom supply chain

Observing the needs and opportunities in themarket, CETECH follows a programmed processwhile converting a new idea into a value-addedservice. CETECH team meticulously builds thestages of the process within the framework ofboth fundamental and CETECH’s particularstandards. The services developed by using cuttingedge mobile-based and web-based technology,reflect the vast experience of CETECH team. Theservices are distributed over an interactive mediamarketing network.

Information

CEO Oğuz Önel

Address

Büyükkdere Cad. Uso CenterKat:17 No:245 Maslak Şişliİstanbul

Tel +90 (212) 330 04 50

Web address www.cetech.biz

Growth rate 1492%

8. CETECH


33

Arvento products are being produced in Turkey bya very experienced team consisting of outstandingengineers of Turkey. There are a very limitednumber of companies in Turkey and the world,which produce both software and hardware bythemselves in the field of tracking systems andoffer them to clients in a package.

Arvento has been various tracking systemsdeveloped for the requirements, sector specificsoftware and hardware solutions which arecustomized for the requirement of users inaddition to standard vehicle tracking applications,Desktop, PDA, BlackBerry software and SMSapplications.

Arvento is a technology company which wasestablished in Turkey in 2005 with hundredpercent local capital for the purpose of creatingmobile technologies.

Arvento, the market leader in the field of vehicletracking systems in Turkey with more than 4,500clients and a reference list of more than 70,000vehicles, retains its dominance in the market witha market share of more than 50% in private sectorand more than 90% in public sector. Arventowhich realized the largest vehicle tracking projectsof Turkey in past, continues undersigning newprojects locally and abroad. Arvento has becomean important actor in the global market as well.Arvento working to become a Turkish brand andexporting technology to the world, exports itsproducts to 15 countries as of today.

Information

CEO Özer Hıncal

Address

Atgb, Cyberpark CyberplazaA Blok No:501 BilkentAnkara

Tel +90 (312) 265 05 95

Web address www.arvento.com

Growth rate 1331%

9. Arvento


Our vision is to become the most Competent,Innovative and Reliable Company providing callcenter solutions in Turkey

Our mission is to provide call center technology,consultancy and training services to cover the callcenter related needs of the companies and toshare our call center knowledge with thecommunity to contribute Turkish call center sectordevelopment.

Vodasoft Call Center Solutions (VCCS) isstrategically focused on Call Center Technologiesand Consultancy Services. Along with Call CenterOutsourcing Services, Advanced Level Call CenterTrainings, Call Center Implementation,Performance Management, Strategic Planning,Operational Management, Benchmarking andStrategic Consultancy Services are also provided.Vodasoft CCS has realized many call centerprojects in private and public sector.

Vodasoft CCS owns one of the most advancedservice centers for call center outsourcing inTurkey. Value added services, unique andadvanced technology used by Vodasoft CCScarries its customers one-step ahead in theircompetitive markets. Vodasoft CCS also helpscompanies manage their call centers professionallythrough providing a wide range of training andconsultancy services.

More than 300 companies are using call centersoftware systems developed by Vodasoft CCS. Callcenter software systems developed by VodasoftCCS are adressing the most common operationalissues of call center operational platforms; theyare mainly telemarketing/telesales, performancemanagement and reporting. Contact managementand CTI integration software packages are alsoavailable in Vodasoft CCS’s portfolio.

Information

CEO Zekeriya Arslan

Address

Barbaros Mh. Nuhkuyusu Cd.No:30 Altunizda Üsküdarİstanbul

Tel +90 (216) 474 20 50

Web address www.vodasoft.com.tr

Growth rate 1177%

10. VODASOFT


35Lead. Innovate. Excel - Technology Fast50 Turkey 2010

Company Name Country Technology Sector

Airties İstanbul Telecommunications/Networking

Akgün Bilgisayar Ankara Software

Anadolu Bilişim Hizmetleri İstanbul Software

Arvento Mobile Systems Ankara Telecommunications/Networking

Aselsan Ankara Defense

Banksoft İstanbul Software

Başar Bilgisayar Ankara Software

Bis İstanbul Software

Bilginet İstanbul Software

Biotekno İstanbul Telecommunications/Networking

Bircom İstanbul Telecommunications/Networking

Bnb Ankara Software

Borusan İstanbul Telecommunications/Networking

Cetech İstanbul Telecommunications/Networking

ComPro İstanbul Telecommunications/Networking

Çözüm Bilgisayar Ankara Software

Digital Planet İstanbul Software

Ees Ankara Software

Elsys İstanbul Software

Ericom İstanbul Telecommunications/Networking

Figen Yazılım İstanbul Software

Fonet Bilgisayar Ankara Software

GittiGidiyor İstanbul Internet

Hitit Bilgisayar Hizmetleri Dış Tic. İstanbul Software

Hitit Bilgisayar Hizmetleri Ltd.Şti. İstanbul Software

Ibtech Kocaeli Software

Deloitte Technology Fast50 Turkey2010 Winners*

36

* In alphabetical order


Company Name Country Technology Sector

Infonet İstanbul Software

İnnova İstanbul Software

Karel İstanbul Telecommunications/Networking

Koç.net İstanbul Telecommunications/Networking

MagiClick İstanbul Internet

Mcd Telekom İstanbul Telecommunications/Networking

Millenicom İstanbul Telecommunications/Networking

Mobiliz Ankara Telecommunications/Networking

Mobisis İstanbul Telecommunications/Networking

Multinet İstanbul Software

Ormaş Ortadoğu İstanbul Telecommunications/Networking

Proline İstanbul Computers/Peripherals

Promer İzmir Software

Sahibinden İstanbul Internet

Sekom Ankara Telecommunications/Networking

Sestek İstanbul Software

Sigma İstanbul Software

Smartsoft İstanbul Software

Stm Savunma Teknolojileri Ankara Software

Tradesoft İstanbul Software

Tunçmatik İstanbul power supply

Turknet İstanbul Telecommunications/Networking

Turmap Bilişim Teknolojileri Ankara Software

Vodasoft İstanbul Telecommunications/Networking


After having served the companies operating within the Anadolu Group formore than 20 years, Anadolu Bilisim was finally incorporated in 2004 in orderto outreach non-Group companies. At ABH, we have always believed in acustomer oriented approach, the power of team work and the importance ofcreativity and innovativeness, and strived to reflect these values on ourprojects. We pursue perfection and 100% customer satisfaction in all ourendeavors and we will continue our efforts toward remaining one of theleading players in the Turkish IT market, which demonstrates a significantgrowth potential.

ABH offers project management, consulting, application development,support and training services in various fields from organizational IT planning,infrastructure design and custom application development to improving andoptimization of business processes via ERP solutions. Custom applications canbe developed either in cooperation with the customer's project team orentirely by ABH to be delivered to the customer as a turn key solution. Beforestarting a project, ABH discusses the potential return of that investment withits customer so that the end product would add value to the customer'sbusiness and the market as well.

AirTies develops and markets consumer electronics products which provide 4fundamental services (high speed internet access/ADSL, Wireless LANs,internet based telephony/VoIP, and internet based television/IPTV) for serviceproviders, small businesses and consumers.

AirTies was formed in February 2004 by a management and technical teamfrom the Silicon Valley, USA, with the strategic intent to become the leader inemerging markets. AirTies has more than 4 million installed base world-wideand is aiming to expand into additional broadband markets. In contrast to itscompetitors which are dependent on chip companies and ODMs to developtheir products, AirTies designs and develops its own hardware and theembedded firmware. Technology innovations include wireless videodistribution to multiple TV’s, wireless coverage range extension, and networksetup at a touch of a button. AirTies believes in exceptional customer servicesuch as 7/24 technical support in English, Turkish, Greek and Russian and noquestions asked defective unit replacement.

Akgün Software which has been established in 1986 in Trabzon, has been inservice with its 24 years experience and knowledge in IT technology sectorwith Hospital Information Management Systems, Human Resources, MedicalInformation Systems, Management, Municipality Management and digitalimaging and archive (PACS) systems of its own software and with its 380professional team and 1600 personnel. Expert company Akgün Softwarewhich adds its experience and background into its service quality, hassustainable development and growth and besides being the first localcompany in National IT Market, is also important for its customers foreducating Certified Software Experts and having the mission of being anEducator Company. In fields of IT technology the company provides servicesof Research & Development, Software, Production, Training and SupportServices, Network, Consultancy for Communication and Information Securityand Medical IT Consultancy.

CEO: Bülent ÇelebiAddress: Gülbahar Mah. Avni Dilligil Sok No:5Çelik İş Merkezi Mecidiyekoy İstanbulTel: +90 (212) 318 62 00Web: www.airties.com

CEO: Temel AkgünAddress: Çetin Emeç Bulvarı 4. Cd. No:5/3 Öveçler/ Balgat AnkaraTel :+90 (312) 478 48 00 Web: www.akgunyazilim.com.tr

CEO: Tayyar BacakAddress: M. Nezihi Özmen Mah. Kasım SokakNo:34 Merter İstanbulTel: +90 (212) 449 39 00Web: www.abh.com.tr


Deloitte Technology Fast50 Turkey 2010 Winner Profiles*

* In alphabetical order

Established in 1975; the mission of ASELSAN is to enhance the value ofnational resources in its fields of operation to preserve peace; by developinggenuine products reflecting the edge technologies in order to meet therequirements of the Armed Forces. ASELSAN maximizes its efforts to providethe most favorable solutions in terms of price-time-quality and to expand theexport portfolio and thus, to attain the ultimate goal of being one of themajor defense establishments of the world.

ASELSAN, with the firm belief that “a country’s technological wealth iscomposed of the various technologies in its possession”, allocates about 7%of its yearly turnover to R&D projects, which it finances through its ownresources. ASELSAN has in its employ 3,514 staff members, 1,855 of whomare engineers. With engineers making up 53% of its staff, ASELSAN has 1.472of these engineers working on R&D related projects.

CEO: İsmet YurtsevenAddress: Bulgurlu Mahallesi Aydınoğlu SokakNo:21 Istanbul Tel: +90 (216) 521 14 14Web: www.banksoft.com.tr

CEO: Cengiz ErgenemanAddress: M.Akif Ersoy Mah. 296.Cad. No:16AnkaraTel: + 90 (312) 592 10 00Web: www.aselsan.com.tr

Founded in 1995 to develop card payment systems software and ensuresystem integration, Banksoft continuously improves its services with itsprofessional team of about 100 people. Several banks in 8 countries have chosen Banksoft for their card payment software needs.

Banksoft offers turn-key services for the payment system software needs ofthe banks, thus providing significant competition advantages to theBanksoft’s client banks.

Banksoft software products successfully support high capacity, significantvolume and excellent performance in today’s demanding banking operations.Thus, high performance, high quality, availability and functionality areattained. Now, Banksoft has reached a position where company competeswith international competitors.

Basarsoft was founded in 1997 by an experienced staff in GeographicalInformation Technology. With more than 130 staff, located in 3 offices,Basarsoft creates solutions in Geographical Information System, Navigationand Location Based Solutions. Basarsoft is the distributor of Pitney BowesBusiness Insight (formerly MapInfo) in Turkey. Basarsoft re-sells, developprojects and give training of MapInfo GIS technologies.

Basarsoft has an R&D Office in METU Technopolis, Ankara. Basarsoft hasdeveloped a connected navigation system, easy to tailor with respect tocustomer requirements. Basarsoft’s field teams continuously sweep the fieldto collect most up to date and correct navigable map database for Turkey andNorthern Cyprus. Basarsoft has also started to collect 360 degree images ofTurkey.

Basarsoft developed the biggest GIS system in Turkey for Turk Telekom. Thewhole cable and infrastructure is digitized and managed with GIS. There aremore than 1000 users online in 81 provinces.

CEO: Alim KüçükpehlivanAddress: Ehlibeyt Mah. Bayraktar Center No:114 ABlok D:41 Çankaya Ankara Tel: +90 (312) 473 70 80Web: www.basarsoft.com.tr


Founded in 1994, BIS is a leading technology and service provider deliveringpackaged application solutions as well as custom software development,frameworks, integration, migration and consulting services. The companyprovides industry-specific business solutions for financial, energy, andprofessional services companies to help them go beyond their competition.BIS’ core businesses include banking, capital markets, lending, human capitalmanagement and infrastructure. Over the years, BIS has gathered the abilityand scale to create innovative business solutions that address specific clientneeds for reliable, low-risk, high-performing, and stable solutions withreduced cost of ownership. BIS’ talented pool of people who possess bothon-the-job expertise and project management skills work closely with clientsevery step of the way to help projects be delivered on time and withinbudget. Today many leading enterprises rely on BIS for their mission-criticalbusiness solutions. The company was recognized as one of the top 10fastest-growing software companies on the 2007 Interpromedya Top 500 ICTCompanies Ranking of Turkey.

Founded in 1972, Bircom is a telecommunication company providingproducts and solutions fitting the needs of Turkish telecommunication sector.Bircom’s customer portfolio is composed of Telecom Operators, Call Centres,Large Enterprises and system integrators, VARS’s.

Bircom’s product and services portfolio is designed to meet these customergroups.

Bircom is the leading CPE supplier for the Telecom operators, who have beenoffering these cost cutting CPE solutions to their corporate customers sincethe last 4 years. Products offered by Bircom to Telecom operators are, VoIP /GSM gateways, ,CPE solutions for Triple Play applications, and also servicesrelated to these products such as localization, sales and technical trainings,field support, help desk, presales engineering.

Bircom has a large reseller network providing it self with 300 sales pointsacross the country. These system integrators and value added resellers areoffered with a wide selection of telecommunication peripheral solutions fromworld leading brands.

BNB is a management consulting company operating in the Statistics,Economics and Information Technologies (IT) areas. BNB was founded in May2003 by a group of consultants and with support of academicians fromuniversities. BNB offers following services to its clients;Statistics• Project identification, Project management, Survey and researchorganization, Data collection and analysis, Project monitoring, Needanalyzing, Future projections, ReportingEconomics• Developing financial models, Preparing feasibility studies, Preparing offers,Preparing tender documents, Preparing analysis of the project, Preparing dataanalysis, Negotiations with the local and foreign investors/ creditors.Information Technology

BNB has involved in developing some institutional IT projects in Turkey withnational and multinational companies. BNB has focused on IT based datacollection and process works.

CEO: Hakan ÖzyenenAddress: Eski Üsküdar Cad., VIP Center, Kat: 2,Kozyatağı, 34752, Istanbul / Turkey Tel: + 90 (216) 469 87 39Web: www.biscozum.com.tr

CEO: Burçin BircanoğluAddress: Sultan Selim Cad. Lale Sokak MavihanApt. No3 K.2-3 İstanbulTel: + 90 (212) 319 97 00Web: www.bircom.com

CEO: Birol Baysal Address: Ankara Tek. Gel. Bölgesi Bilkent 5.Cad.Cyberpark Vakıf Binası 2.Kat No:215 Ankara Tel: + 90 (312) 266 56 76Web: www.bnbcons.com


Deputy General Manager: Erdem ÖzsaruhanAddress: Büyükdere Sok.No:112 Esentepe-ŞişliIstanbulTel: + 90 (212) 355 51 00Web: www.borusantelekom.com

CEO: Abdurrahman KeklikAddress: Çayıryolu No 1 Partaş Center Kat:10İçerenköy IstanbulTel: +90 (216) 416 95 10Web: www.compro.com.tr

CEO: Ömer SisoAddress: ODTÜ Teknokent Galyum Blok Zemin KatNo:2 ODTÜ Yerleşkesı AnkaraTel: +90 (312) 210 19 20Web: www.cozum.info

Borusan Telekom is Vodafone Turkey Group Company and Turkey’s first oneof the leading alternative telecommunications operators. It has beenoperational since 1996 and became the first operator with a Type A Licenseto sign an interconnection agreement with Turk Telekom in 2004.

Borusan Telekom, with the aim of carrying its internet service provider leaderposition into corporate voice services, increased its revenue by more than100% every year since 2005.

Borusan Telekom obtained Infrastructure License in August 2007 and signedBitstream Access and Local Loop Unbundling Agreements in May 2008. Thecompany has focused on making fiber infrastructure investments in year 2008in order to provide higher quality services at more reasonable prices.

ComPro Bilgi Teknolojileri A.Ş. was founded at mid-1998 to provide solutions,consultancy and support services in enterprise IT area. With a team ofaverage 15 years’ experience all specialized in their fields, it aims to providequality solutions and services meeting the technology demands of especiallyenterprise customers, who generally require a higher level of expertise. Forthis purpose, ComPro gives special emphasis upon training, expertise andcertification in its service areas, develops business relationships in accordancewith its targets and recognizes the importance of close partnership withdistinguished product suppliers.

ComPro is IBM Premium-level Business Partner for Power, System x, Storage,Software and Services products, the only first-tier partner in Turkey that canbuy directly from IBM, again the only partner in Turkey certified for DynamicInfrastructure Specialty, Microsoft Gold Certified Partner, Oracle SolutionProvider and Cisco Reseller.

Cozum Bilgisayar was established in 1987 in Sivas by the same founder OmerSISO, is a family based company which was incorporated in 1989.

The headquarters was moved to Ankara in 1996. The company is producingsoftware of Laboratory Information System, PACS, Tablet PC/PDAApplications, Web-based Applications, Kiosk System, Appointment System,Queue Paging System, RFID Access Control System, Patient Call and GuidanceSystem, Web Cam Applications, Internet Applications, Mobile HealthApplications, Business Intelligence Applications, Smart Card Applications andHospital Information System in Middle East Technical University -Technopolis.

Cozum Bilgisayar sustains the model of Business Angels that is supported bybig companies as Google and Yahoo, called “Business Angels” also in Austria,Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Italy,Russia, England and Spain. This association is the member of The EuropeanTrade Association for Business Angels (EBAN) that is supported by EuropeanCommission as well.


Elsys was established in 2000 with a goal of providing high qualityinformation technology consulting services to its base-country and beyond.As a company with two offices worldwide, Elsys has the capability to reachlocal and international resources when needed and therefore has theflexibility of offering the best solution to the need of customers.

Our mission is to leverage both our and our customers’ potential so as toensure the progress of our customers, increase work productivity and quality,hence produce the highest possible benefit.

ees is a software company that provides information management systemtechnologies for public, healthcare and defense sectors. Its customizedsoftware solutions enable the enterprises in all sizes, to accelerate theprocesses leading to optimized workflow management. With more than 100employees, ees is dedicated to ensure the best value to the customers bymeans of its leading technology. It is the first launcher of %100 web-basedHospital Information System (HIS) as well as Document & WorkflowManagement System in Turkey. ees drives the industry standards in TurkishHealthcare Software Sector through its proprietary technology, which wasassessed as “having national strategic importance” by TUBITAK (The Scientificand Technological Research Council of Turkey). The flexible and customizablestructure of the software framework is designed for both the demands andneeds of local and international markets.

CEO: Haluk SafiAddress: Cyberplaza A Blok Kat:4 No:402, BilkentAnkaraTel: +90 (312) 265 04 03Web: www.ees.com.tr

CEO: Savaş KombanAddress: Sarıkanarya Sok. Yolbulan Plaza B BlokK:2 Kozyatağı İstanbulTel: +90 (216) 410 40 34Web: www.elsys.com.tr

CEO: İsmail BayraktarAddress: Ahi Evran Cad. No:21 Kat:15 PolarisPlaza, Maslak İstanbulTel: +90 (212) 346 12 22Web: www.figensoft.com

Figensoft was established in 1997. In 2001, Figensoft entered mobileapplications world by becoming Ericsson Mobility World partner. It becameTurkcell partner in 2002.

Figensoft is a leading service provider in mobile services. Product categoriesinclude:

• Bulk SMS and MMS service,• Two way (interactive) SMS services,• Location based services,• Mobile applications (Java, Microsoft Mobile, BlackBerry, Symbian and

iPhone)• Mobile signature,• Mobile payment


In 1997, the Public and Private Institutions FONET computer software andtechnical support has been established to meet the requirements.

Using Information Technology in our country; health sector and providingservices of international standards for health institutions have the workcarried out intensive Our company, developing technology and relatedlegislation, closely followed by itself is kept up to date. Serves all FONEThospitals, health information systems aims to reach international standards inthe field.

Information Management Systems is one of the most important tools shapingthe future. In shaping the future of information management systems FONETaware as an IT company, integrated information management systems, dataprocessing, data mining has focused on issues such as work.

Chairman of the Board: Halil Nevzat Yetkin Adress: Cinnah Cd. No:78/7 Çankaya AnkaraTel: +90 (312) 438 59 19Web: www.fonetyazilim.com

CEO: Cenk AngınAddress: Eski Üsküdar Caddesi Çayıryolu SokakNo:1 Partaş Center, Kat:16 İçerenköy İstanbulTel: +90 (216) 575 01 00Web: www.gittigidiyor.com

GittiGidiyor is Turkey’s leading online marketplace company that offersauctions, stores and fixed price listings. It was founded in 2000 by localentrepreneurs in Turkey and is headquartered in Istanbul. Auctions began at 5February 2001. With more than 5 million registered users, over 500 thousanddaily visitors and over 2 million listings at any given time.

GittiGidiyor.com is the most frequented shopping mall in Turkey Since 2001,8 million sales have been successfully completed with No Risk System whichwas invented by GittiGidiyor in 2001. On May 3rd 2007, eBay acquired aminority stake in GittiGidiyor.com

In GittiGidiyor there is a wide range of products from mobile phone tocamera, PC to clothing, jewelry to video games and also collection materialslike money, stamp, prayer beads, book etc.

Over 300 thousand sellers can reach hundred of thousand customers 7 days24 hours non-stop all around in Turkey with GittiGidiyor's high technologyinfrastructure, services designed for different seller profiles and intenseadvertising activities.

GittiGidiyor pioneered in Turkish e-trade with its No Risk System (February,2001), Affiliate Program -pay per click system- (August, 2005) and massmedia campaigns (November, 2005).

Hitit Bilgisayar Hizmetleri Dış Tic Ltd. Şti. is a developer of airline systems,providing solutions for all key areas of airline operations and loyaltymanagement for clients globally. With the Crane FF Loyalty ManagementSystem, Hitit has set new standards in airline management solutions,establishing a respected brand name in the airline industry.

From Virgin Blue in Australia, to Icelandair in the North Atlantic, Hitit providessolutions and support for 17 airlines around the world on various projects.Hitit holds ISO 9001:2000 and 27001 certification. Hitit’s products are alsosought after by companies in the banking, telecommunications andeducation sectors.

CEO: Fatma Nur GökmanAddress: İstanbul Atatürk Havalimanı SerbestBölgesi Plaza Ofis No:724-726-738-739-741-743-744-745-746-830-83 İstanbulTel: +90 (212) 465 01 75Web: www.hititcs.com


Hitit Bilgisayar Hizmetleri Ltd. Şti. is a developer of airline systems, providingsolutions for all key areas of airline operations and loyalty management forclients within Turkey. With the Crane FF Loyalty Management System, Hitithas set new standards in airline management solutions, establishing arespected brand name in the airline industry.

Turkey’s flag carrier, Turkish Airlines, as well as Turkey’s second largest airline,Pegasus Airways utilize Hitit’s functional and user friendly systems, along withSun Express, the carrier jointly owned by Lufthansa and Turkish Airlines.

Hitit’s senior team has a solid background in airline operations and ITspanning 30 years. This experience combined with a large group of youngand bright professionals, makes Hitit’s products a unique blend of moderntechnology and established standards in the airline industry.

Hitit holds ISO 9001: 2000 and 27001 certification. Hitit’s products are alsosought after by companies in the banking, telecommunications andeducation sectors.

InfoNet was established in 1995 due to the need of project and consultancyservices for institutional net security, information security and systemintegration. InfoNet has its signature under many successful projects aboutInternet and Intranet security and system integration. It is also Turkeydistributor of world leading security products-Trend Micro, ISS. RSA,Websense, WebTrends, Network-Intelligence, Crossbeam, Safenet, SPIDynamics and the Platinium Partner of Checkpoint.

Infonet was the first to launch Managed Security Services for the SMB marketwith the co-operation of Checkpoint S-box product line. Infonet’s mission isto increase the security awareness and knowledge in Turkey and to enablecompanies to make more business on Internet. Infonet also provides securitytrainings and is an Authorized Training Center for Checkpoint and InternetSecurity Systems (ISS).

Infonet has 2 offices; one in Istanbul and one in Ankara. Infonet has 40employees, most of them are security engineers.

CEO: Fatma Nur GökmanAddress: Büyükdere Cad. No:237 Noramin İşMerkezi K:2 D:204 Maslak/İstanbulTel: +90 (212) 276 15 00Web: www.hititcs.com

CEO: M. Kemal CılızAddress: Gazeteciler Mah. Hikaye Sk. No: 7/7Esentepe-Şişli İstanbul Tel: +90 (212) 356 55 80Web: www.infonet.com.tr

IBtech, a subsidiary of Finansbank, was established in May 2005. It is locatedon the campus of Scientific and Technological Research Council of Turkey(TUBITAK). IBTEch is the only banking technology company accredited to bein this zone, exchanging know-how with government institutions andbenefiting from technology incentives for its research projects. Besides theutilization of technology, IBTech is producing technology and innovation aswell. Some of the granted projects are; CRM analytics software, NextGeneration Call Center Desktop Application software, Fraud Detectionsoftware...

As of May 31 2010, IBTech has 487 full time employees, all with know-howin banking technology.

CEO: Tuğrul MançuhanAddress: Tübitak Marmara Araştırma MerkeziTeknoloji Serbest Bölgesi Ibtech Binası TübitakGebze Yerleşkesi KocaeliTel: +90 (262) 679 15 00Web: www.ibtech.com.tr


CEO: Aydın ErsözAddress: İTÜ Ayazağa Kampüsü Arı1 TeknokentBinasi, Maslak Sarıyer İstanbulTel: +90 (212) 329 70 00Web: www.innova.com.tr

CEO: Serdar TunaoğluAddress: Kore Şehitleri Cad. Kaya Aldoğan Sok.No:16 Zincirlikuyu İstanbulTel: +90 (212) 288 31 00Web: www.karel.com.tr

CEO: Mehmet Ali AkarcaAddress: Ünalan Mah. Ayazma Cad. Çamlıca İşMerkezi B3 Blok Üsküdar İstanbulTel: +90 (216) 556 30 00Web: www.koc.net

iNNOVA Bilişim Çözümleri A.Ş. is a leading software developer and integratorin Turkey which provides innovative software solutions and services, coveringthe entire project lifecycle from consulting, design, application developmentand integration, to support. Established in September 1999, iNNOVA servesits bluechip client base from main offices in İstanbul and Ankara, amanufacturing facility for kiosks, a sales office in Dubai, as well as supportcenters in various cities.

The Company employs 450 people, 400 of which are technical professionalsand industry experts. The technical team is comprised of highly skilled andexperienced individuals competent in a variety of current technologies andplatforms.

The company is a fully owned subsidiary of Turk Telekom since August 2007.

Karel designs and manufactures communication systems which respond todifferent requirements of enterprises of any scale and support moderntechnologies, as well as peripheral components which work with thementioned systems such as special telephone sets, softphone, IVR- voice-response systems, call recording systems, FCT mobile terminals, call reportingsoftwares, unified communication, call center solutions for both domesticmarket and exports to more than 20 countries under its own brand. Karelalso conducts the design and sales of telecom products such as wirelesscommunication systems and VoIP gateway products; realizes networkprojects which ensure data and voice integration, as well as turn-key workforce of projects for public and private sector organizations.

In addition to Turkey, Karel is also the leader of the Middle East and Africaregion in the PBX market. The number of installed systems by Karel in Turkeyis over 500,000. More than 50% of corporate communication traffic inTurkey is realized via Karel systems.

Koç.net was founded in 1996 with the purpose of establishing a broadbandnetwork and the Internet infrastructure of Koç Group companies. The nameof the company was changed to Koç.net Communication Technologies andServices in August 2000, as the company continued its rapid development inbroadband network and the internet infrastructure area.

Koç.net provides access services, security services, hosting and ASP services,campus services, multimedia services, data services including VISP serviceswith its high technology and nation-wide infrastructure and voice services toits corporate customers by the A type “Long Distance Telephone ServicesLicense” (UMTH) granted by the Telecommunications Authority in 2004.

Koç.net is especially focused on meeting local needs of international playerswithin EMEA and Caspian countries with the expertise and in-depthknowledge of telecommunications infrastructure. www.koc.net

Koç.net has been providing ADSL and telephone services to the individualmarket since August 2008 with its brand named BiRi. www.biri.com.tr


Millenicom, presenting economical and high quality service intelecommunication field, reflects its international experience achievedespecially in Europe telecommunication market to its entire works in ourcountry. Millenicom and Millenicom Turkey, which started its operations in2004, are under the roof of European Telecommunication Holding. EuropeanTelecommunication Holding (E.T.H. AG) which is a Germany centered Turkishcompany, has respectable brands like Alovatan and Mobi while protecting ismarket leadership in various European countries in different fields oftelecommunication industry.

Millenicom Turkey, which has A Type Long Distance Phone Service (LDPS) andInternet Service Providing (ISP) licenses given by TelecommunicationFoundation, presents very high quality and economical voice service withinterconnection processes completed with Telekom, Turkcell, Vodafone andAvea as well as high speed and performance broadband internet accessacross the country.

CEO: Şevki KuyuluAddress: 4. Levent Sanayi Mah. Manolya Sok.No.3 Kat.2 Kağıthane İstanbulTel: +90 (212) 385 03 00Web: www.milleni.com.tr

CEO: Murat KalaoraAddress: Sirçaci Sok. 18 Rumelihisari İstanbulTel: +90 (212) 257 10 48Web: www.MagiClick.com

CEO: Levent AydoğanAddress: Mustafa Kemal Mah. 2127.Sok. MKM İşMerkezi No.38/1 Çankaya AnkaraTel: +90 (312) 219 70 25Web: www.mobiliz.com.tr

MagiClick Digital Solutions is an interactive technology, design & marketingagency that provides expertise and resources to help companies buildstronger & more profitable relationships with their customers, employees andbusiness partners.

With a full-time work force of 70 people MagiClick is the largest digitalagency in Turkey and one of the largest and most successful agencies in theregion.

Since its inception in 1996, MagiClick has successfully served manymultinational companies & brands including Abbott, Activia, Axe, Aviva,Dexia, Danone, Efes Pilsen, Finansbank, Fortis, GlaxoSmithKline, GlobalInvestment Holdings, GulfOil, HSBC, Novo Nordisk, Pegasus Airlines, Rexona,Siemens, Taris Olives, Vestel Group, Vodafone and Yapi Kredi Bank.

Mobiliz was founded in 2004 by a technical staff whose experience in thesector is more than 20 years to develop integrated system solutions intelecommunications and information technology fields in parallel with thelatest technological advances. Mobiliz provides web based high-tech systemsolutions basically in the telematics field to professional user groups toachieve e-business intelligence.

Strengthened by a staff of specialists, Mobiliz is the gold partner of Turkcellsince 2006. Besides its Head Office and R&D Department located in Ankara,Mobiliz has a branch office in Istanbul and provides aftersales servicethroughout the whole Turkey.


CEO: Suat EserAddress: Gazeteciler Mh. Hikaye Sk. Yapıt İş Mrk.No:7/2 İstanbulTel: +90 (212) 272 07 47Web: www.mobisis.com

CEO: Uğur YıldırımAddress: Fulya Mah. Mevlüt Pehlivan Sk. No:12Multinet Plaza Şişli/İstanbulTel: +90 (212) 336 88 00Web: www.multinet.com.tr

CEO: Güven BostancıAddress: Kore Şehitleri Cad. No 29 Esentepe ŞişliİstanbulTel: +90 (212) 318 80 80Web: www.bostancigroup.com

Founded in 2003, Mobisis is the leader for Enterprise Mobility Solutions inTurkey as the only Premier Business Partner of Motorola. Focused on Auto IDand Data Capture solutions, Mobisis works directly with Motorola EMB,Zebra and Datamax to provide enterprise customers mobility, warehouseautomation, mobile sales, manufacturing automation, RFID and barcodeprinting solutions.Mobisis has extensive experience on SAP, Oracle, AS/400 integrated

solutions. Mobisis is the Professional Services Provider of Motorola, andprovides the manufacturers warranty for Zebra and Datamax printers inTurkey. Mobisis has been the preferred partner of the top logistics, cargo and retailcompanies, supporting over 15.000 terminals and printers on the field.

Multinet Corporate Services Co. was established in 1999, with the idea tosolve corporate needs with smart card technology, for the first time in theworld. Initially, Multinet, convert vouchers system, which companies use tomeet the food expenses of their employees, to electronic payment system.This service, which is called Restonet, formed the first step of “multiplenetwork” meaning and “single card countless service” mission, which liesunder the name of “Multinet”.

The idea to use smart cards not only for food expenditures, also for othercorporate needs, formed the foundation of Multinet’s today’s success.Multinet has got 26.000 pos terminal in affiliated partners such as;restaurants, hotels, gas stations and stores all over Turkey. Multinet furnishservices to 10.000 corporate customers, and Multinet Smart Cards are beingused by 330.000 people every day.

Founded in 1990, Ormas has grown to become a successfull value addedservices provider partner of all telecom operators in Turkey. Ormas is a valueadded services provider, telecommunications solutions provider, systemintegrator and software services company. Specialization areas of Ormas areIVR based systems, video streaming solutions, SMS-MMS and 3G basedapplications, call center setup and management, PBX and hosted PBXinstallations, value added service platforms development and customtelecommunications solutions consulting and development.

Ormas has the mission of enabling its customers to have better businessprocesses,operational efficiency and competitive advantage by providingextremely customizable telecommunications solutions. Being on the edge oftechnology for years and excited about the spread of high capacity datanetworks among users, Ormas will continue to develop value generatingcommunications platforms and services in Turkish and foreign markets.


Since its 1992 founding, Sekom İletişim Teknolojileri Sanayi ve Ticaret A.Ş. hasgrown to become a specialist networking solution provider and a systemsintegrator in delivering advanced communications capabilities. We help ourcustomers plan, install and support their networks through high performance-reliable products and our service excellence. We also enable our customers toquickly upgrade and expand their networks to meet changing user needs.

We conduct our business with a strong focus to ensure fair and trustworthyrelations are maintained and developed with our employees, customers andsuppliers. We continuously enhance our knowledge-base with a strongemphasis on training and generously share our knowledge with our internalstaff as well as with the industry.

Sestek is a high-tech company active in business areas regarding speech andcommunication technologies, call center applications and customer servicesautomation. The company, aiming to advance continually with its well-qualified staff of professionals, outshines its competitors not only with itscost-reducing and productivity-increasing solutions but also with its life-easing products for the disabled.

Having accomplished many “first”s since its inception in 2000, Sestek hasgone far beyond technology tracking and has become a followed leaderitself. The company has proven its uniqueness by developing the world’s firstand only voice conversion product for commercial use as well as with itsunrivalled Seamless Agents and Speech Analytics softwares. Sestek, which hasacquired GVZ Ses Tanıma Teknolojileri company in 2007, has reached a broaddiversity of individual and corporate customers with the solutions it offers tomany different sectors from banking to healthcare services

Founded in 2003 to deliver end-to-end information technology solutions forits customers. Proline has been projecting and offering a wide range ITproducts and complementary products and services such as hardware,software, system integration, maintenance agreements, networking, securitysolutions, also selling directly to wide range of customers from Small Businessto Enterprise accounts and Government. Proline is one of the most innovativeand leading system integrator company with now more than 200 employeesin Turkey. Proline’s county wide organization deliver services and available forall support call 24hours a day, 7days a week. Proline has strong references ingovernment and corporate sectors. Proline is working with leading vendors.Proline’s expertise in all IT Solutions from project consulting to implementationand support services.

CEO: M.Fatih GelmezgilAddress: Serıfalı Mah. Beyan Sok. No:66 IstanbulZincirlikuyu İstanbulTel: +90 (216) 528 62 00 Web: www.pro-line.com.tr

CEO: A. Sami EzberciAddress:Üsküp Cad. Çevre Sok. No:21 / 9 ÇankayaAnkaraTel: +90 (312) 468 23 73Web: www.sekom.com.tr

CEO: Levent Arslan Address: İTÜ Ayazağa Kampüsü Arı-1 TeknokentBinası Maslak İstanbulTel: +90 (212) 286 25 45 Web: www.sestek.com.tr


CEO: Sırma Elif AtaçAddress: 19 Mayıs Cad. Nova Baran Plaza K:6 ŞişliIstanbulTel: +90 (212) 315 05 15Web: www.sigma-consultancy.com

CEO: Murat GüzelAddress: İTÜ Ayazağa Kampüsü Teknokent Arı-2Binası A Blok Kat:2 Maslak İstanbul Tel: +90 (212) 328 33 31Web: www.smartsoft-it.com

CEO: Recep BarutAddress: Ankara Teknoloji Geliştirme BölgesiBilkent Cyberpark E Blok 5.Cad. No:6/A AnkaraTel: +90 (312) 266 35 50Web: www.stm.com.tr

SIGMA is committed to enabling its clients to leverage web-based softwaretechnologies in achieving operational excellence. The Company providesapplication consulting and implementation services to public bodies andprivate institutions.

We bring together 90 business and technology consultants and development,implementation, training and support teams experienced in tailoring solutionsto our clients' needs and requirements. In order to control all elements of aproject, our project teams include a diverse profile of skills. Our flexibleapproach ensures both availability of the necessary skills and resourcesaccording to the industry needs and quality of our service to secure projectdelivery.

SmartSoft, which was founded in 2001 to develop chip-based EMV andpayment software, is today providing services for card payment systems andsmartcard technology. Becoming aware of the EMV chip-based systems gapin the sector, SmartSoft effectively put its R&D company characteristics intoaction with EMV chip based solutions. SmartSoft, who had also entered thepayment processing solutions arena in the second half of the current decade,is now among the leading companies manufacturing range of products forhorizontal and vertical markets.

SmartSoft offers a wide range of products needed by the sector and providessolutions to meet their specific demands. By successfully implementing a widearray of innovative projects throughout Europe and the world, SmartSoft hasnow become a pioneer in the sector and enjoys a broad market share.

STM Savunma Teknolojileri Mühendislik ve Ticaret A.Ş. is the leading systemsand software engineering & consultancy company in Turkey serving thedefence, public and naval sectors through the innovative applications oftechnology and its accumulated field knowledge.


Tuncmatik is the leading power solutions company of Turkey established in1969.

Today Tuncmatik offers solutions to the electrical power problems through outour life, beginning from personal needs up to corporate and enterprisesolutions.

Our product offerings are;UPS solutions (500VA – 800 KVA), Surge Protectors, Regulators (1-3 Phase),

Notebook Adapters, Batteries, inverters, rectifiers, solar power systems andpower accessories.

As the leader for power solutions in Turkish market, Tuncmatik is expandingits business in Europe, ME, Africa and Russia&CIS with new partners. Many ofour products are winner of editors choice of the year by many internationalmagazines.

TurkNet has developed a sophisticated end-to-end ERP system tailored to theTurkish telecommunications market. TurkNet’s in-house ERP systemautomates all aspects of telecoms operations including billing and accounting(including CDR) of voice services, online provisioning of DSL lines, integratedtrouble ticketing, monitoring and reporting, and telemetric integrationproviding automatic billing of bandwidth and power usage in our Co-locationdata center facility.

As Turkey’s largest independent alternative fixed-line telecoms operator (nottied to a conglomerate or GSM operator), these advanced internal systemsare key to providing TurkNet its competitive advantage.

Established in 1996, Tradesoft Business Services is both an innovative ISVfocusing on solutions for the financial services industry and a leadingMicrosoft Dynamics partner in the Middle East & Africa Region. Tradesoft alsobuilds and operates state of the art ITC infrastructure for its clients and is oneof the first providers of application outsourcing in the Turkish market.Tradesoft Business Services is a subsidiary of Ata Holding, has about 120employees and approximately 300 corporate clients in Turkey and in EMEAregion.

Within the context of its software business, Tradesoft Business Services is theleading supplier of software, consultancy and services to the capital marketsindustry. More than thirty sell-side institutions and asset managers in Turkeydepend on Tradesoft’s GTP family of end-to-end solutions. Additionally, morethan twenty members of the Turkish Derivatives exchange and more than 150mutual funds depend on Tradesoft solutions for their operation

CEO: Erman Karaca Address: Emirhan Cad. Atakule No:145 K:9Balmumcu İstanbulTel: +90 (212) 210 65 65 Web: www.tradesoft.com.tr

CEO: Mehmet ÖzerAddress:Yeni Şehir Mah.İmar İskan Cad.No:3Ataşehır İstanbulTel: +90 (216) 314 51 51Web: www.tuncmatik.com

CEO: Cem ÇelebilerAddress:Büyükdere Cad. Ercan Han No:121 A BlokKat:2 Gayrettepe İstanbulTel: +90 (212) 3551700Web: www.turk.net


Turmap is a software house established in 1995 . Turmap has pioneered manynew concepts in Turkey especially in Document Management field with theaid of products like PaperPlus and DocuPlus. In 2004 Turmap has expandedinto the Medical Imaging Field and has developed MediPlus IntegratedRadiology Automation System

CEO: Ahmet Atalay Address: Cyberpark Bilkent 2. Cadde A Blok A 201Bilkent / Ankara AnkaraTel: +90 (312) 265 00 50Web: www.turmap.com


53

Deloitte Technology Fast50Turkey 2010 CEO SurveyAbout the Survey

The Deloitte Technology Fast 50 Turkey Programlists the 50 technology, media andtelecommunications companies headquartered inTurkey. These companies have achieved thehighest rates of revenue growth over the past fiveyears (2005 – 2009).

Every year since 2006, the Deloitte TMT industrygroup has simultaneously surveyed the DeloitteTechnology Fast 50 CEOs to discover the secrets totheir success, their hopes and fears for the sectorand other key leadership issues. This survey, whichwas undertaken in the third quarter of 2010, wascompleted by almost 76 percent of CEOs in our2010 Technology Fast 50 Turkey program. Itprovides insight into the issues that this selectionof leading CEOs expect will drive the industryforward in 2010 and beyond.

Introduction

This year, the impact of the global economicdownturn featured heavily in our survey. We askedrespondents how the downturn has affected theirmarkets, growth targets and sales cycles. We alsoquestioned whether the economic environmenthas made customers more or less willing to workwith fast-growing, emerging companies.

The survey then looked at how innovation, supplychain, capital markets, talent and the environmenthave been impacted by the economic downturn:How was Research & Development affected? Didcompanies have trouble raising funds? Arecustomers still concerned about environmentalissues?

The survey also looked at the positive aspects ofthe current economic environment, enquiringwhether companies have benefited in any wayand whether technology companies were relativelywell prepared for the downturn as a result of priorexperience.

The answers to all these questions are comparedwith EMEA and Asia Pacific results. We also wanted to see how Turkish CEOs’ambitions, perspectives on growth, challenges,and expectations changed in the last years.


1. Your company’s economic environment

Large majority of the respondents in Turkey andAsia Pacific are optimistic about the growthprospects of their target markets. 94% of therespondents in Turkey indicated that their marketwill show growth. On the other hand, therespondents in EMEA are more cautious ingrowth, only 45 percent of them expected somegrowth in their market. Of these, the largest groupwas also the most positive, with 81 percent ofTurkish respondents answering that their targetmarkets will grow in excess of 3 percent in 2010and 2011. However, this positive outlook is notshared by all respondents: almost one fourth ofthe surveyed companies in EMEA expect a declineby over 3%, significantly higher compared toTurkey & Asia Pacific.

How do you expect the economies across your main target markest willfare in 2010 - 2011?

2. Your growth strategy

Although 2009 was marked by large-scale panicand confusion about the health of the globaleconomy and the financial services sector, leadingmany companies in global to set pessimistictargets and budgets, Turkish CEOs show apromising attitude by revising their growth targetsup for 2010 and onwards while only 16 percent oftheir EMEA colleagues and 30 percent of theirAsia Pacific colleagues raised their targets up.However, a total of 36 percent of EMEA CEOs, 21percent of Asia Pacific and 13 percent of TurkishCEOs have revised their growth targets down,indicating tougher than expected marketconditions for those companies.

30%

49%

16%

48%

48%

Up

No

21%

48%

36%

39%

13%

change

Down Asia PacificEMEATurkey

Have you revised your growth targets for 2010 in light of economic conditions?

59%

18%

9%

10%

4%

31%

14%

19%

13%

23%

0%

0%

6%

Grow by over 3% in 2010

Grow by up to 3% in 2010

Remain flat

Decline by up to 3% in 2010

Decline by over 3% in 2010

Asia Pacific

EMEA

Turkey

54

81%

13%


55

When asked whether the economic backdrop hascaused them to change their choice of growthlevers, Fast50 winner companies in Turkey andAsia Pacific are more focussed on organic growthcompared to EMEA. 77% of respondents in Turkeyreported that they are more focused on organicgrowth as a result of the economic backdrop. Thisis to be expected as most fast-growing companiesare focused on sales performance and operationalexecution. A much smaller proportion (11 percentin EMEA and Asia Pacific) responded that theywere more focused on acquisitions. However thisproportion is higher in Turkey (19%). This smallerproportion in EMEA and Asia Pacific indicates thatonly a minority of the market has the financialreserves and management ambition to strike outin the market. Growth by acquisition is bold andrisky, but can bring rewards. Many fast-growingcompanies are looking at a sale as an exit strategy,but competition is likely to be high and sale pricesmight be depressed. However, in Turkey wemight see an increase in acquisitions in thecoming months as the last PECS (Private EquityConfidence Survey) conducted in Turkey for thesecond half of 2010 portray the same positiveresults of transactions expected to be increasing.

Has the economic backdrop caused you to change your choice ofgrowth levers?

56%

11%

1%

1%

37%

11%

4%

3%

77%

19%

3%

0%

More focused on organic growth

More focused on acquisitions to grow

Less focused on organic growth

Less focused on acquisitions to grow

Asia Pacific

31%

45%

0%

No change

Asia Pacific

EMEA

Turkey

3. Your customers

According to the survey, almost two thirds ofrespondents in Turkey & EMEA have found thatthe economic environment in their main targetmarkets has caused their sales cycle to lengthen.However in Asia Pacific, this percentage is lower.

Has the economic environment in your main target markets caused:

48%

43%

9%

63%

31%

71%

26%

Sales cycle to lengthen

No change

9%

6%

3%

Sales cycle to shorten

Asia PacificEMEATurkey



When asked whether the economic environmentin their main target markets has caused them tochange their target customer, 58 percent of theCEOs in EMEA, 45% of the CEOs in Asia Pacificand only 32 pecent of the CEOs in Tukeyresponded that there has been no change. Itremains easiest to sell existing products to existingcustomers or similar customers. Meanwhile, 22percent of the Turkish respondents said they aretargeting companies in other geographies. Formany of these, it is probable they are looking toreplicate their home market success by branchingout. For 35 percent of Turkish CEOs, 18 percent ofEMEA CEOs and 20 percent of Asia Pacific CEOssurveyed, their target has shifted to focus onlarger customers.

As for whether the economic market has madecustomers more willing to work with fast-growing, emerging companies, close to halfof the CEOs in Turkey (43 percent) indicated thattheir customers were more willing to work withfast-growing emerging companies. Of these, 28percent said that there has been a change acrossall sizes of customers, 9 percent said that onlylarge customers were more willing, while only 6percent said that small customers were willing.Just 6 percent responded that it has madecustomers less willing to try new solutions,indicating that technology is still seen as a key tosustained business performance andcompetitiveness. On the other hand, half of theCEOs in EMEA and Turkey and just over one thirdof the CEOs in Asia Pacific responded that it hasmade no difference.

Has the economic environment in your main target markets caused youto change your target customer at all?

Has the economic environment in your main target markets madecustomers more willing to work with fast-growing, emergingcompanies, rather than established companies?

20%

45%

26%

18%

58%

16%

35%

32%

22%

Yes, have changed target size of

company to focus on larger companies

No change

Yes, have targeted customers in other

geographies

Y h h dAsia Pacific

9%8%

10%

Yes, have changed target size of

company to focus on smaller companies

EMEA

Turkey

36%

35%

11%

9%

51%

20%

13%

50%

28%

9%

No change

Yes, across all sizes of customers

Yes, among large customers

Yes among small

9%

1%

15%

6%

6%

Yes, among small customers

No, it has made them less willing to try new

solutions

Asia Pacific

EMEA

Turkey


57

4. Competitive landscape

When it came to looking at the impact of theeconomic background on the competitivelandscape, Turkey, EMEA and Asia Pacific showsimilar results; the overall indication is that there isa slight decrease in the number of competitors inthe market. For almost half of the respondents inEMEA, Asia Pacific and Turkey there has been nochange in the number of competitors in theirsector. For almost one third of the respondents inthe region, however, the economic environmenthas caused a net reduction in the number ofcompetitors in the sector. But for about 20percent of the respondents in the three region,the number of competitors has increased. Thismay be a consequence of other companiesrecognizing the market potential and moving in,or of competitors moving in from adjacentmarkets, either geographically or demographically.

Has the economic background:

No change in thenumber of

competitors

Caused a netreductionin the

number ofcompetitors

Increased thenumber of

companies in yoursector

One of the major hurdles to growth has beenpricing pressure. Asked whether the economicbackground had affected prices in their sector, 56percent in EMEA and 58 percent in Asia Pacificresponded that prices have fallen. However weobserve that prices are affected by the CEOs morein Turkey, close to 70 percent of the respondentsindicated that they had price pressure. Only 4percent in EMEA said that prices had risenwhereas in Asia Pacific and Turkey none of theCEOs stated the prices rose. This has led tomultiple problems, such as having to increasevolumes to achieve similar revenue figures, orhaving to cut back extensively on costs andincrease efficiencies to counter the pricingpressure and reducedrevenues.

58%

42%

0%

56%

40%

68%

32%

Caused prices to fall

No change

Asia Pacific

0%

4%

0%

Cause prices in your sector

to rise

EMEA

Turkey

Has the economic background:

45%

30%

25%

48%

31%

21%

45%

32%

23%

Asia PacificEMEAAsia Pacific

EMEATurkey



5. Innovation

Compared to EMEA & Asia Pacific, increase in R&Dinvestment in Turke,ify is higher. Just above half ofthe companies in Turkey increased their R&Dspending. While half of the companies in AsiaPacific and EMEA had no change in R&Dspendings, one fourth of the CEOs surveyedreported a decline in EMEA. Only 3% of thecompanies in Turkey reported a decrease in R&Dspending. In times of economic uncertainty,companies investing in R&D will be well placed tocapitalize in the upswing.

6. Supply chain

According to the survey, the supply chain hasbeen impacted in a variety of ways. According tothe survey, the supply chain has been impacted ina variety of ways. For half of the respondents inEMEA & Turkey, and one third of the respondentsin Asia Pacific payments are taking longer toreceive. This has an impact on cash flow, marginand profitability for many companies. For 21percent of respondents in EMEA, for 11 percent ofrespondents in Asia Pacific and one fourth inTurkey, reported that minor suppliers arestruggling and may exit the market. This will havean impact on companies that rely on single sourcesuppliers: as key component suppliers fold theirproduction may be affected. It may also have animpact on margins, because component pricesmay have to rise to keep suppliers viable whileend-user pricing is under pressure.

Has the economic environment affected your company’s spend on R&D?

What, if any have been the impacts on your supply chain?

32%

54%

27%

51%

52%

45%

Yes, it has increased

No change

Asia

14%

22%

3%

Yes, it has decreased

PacificEMEA

Turkey

34%

42%

11%

3%

46%

37%

21%

8%

52%

39%

26%

6%

Payments are taking longer to receive

No change

Minor suppliers may be unavailable and exit the market

Some minor customers have lost trade insurance cover

4%

2%

4%

9%

6%

2%

%

3%

0%

0%

Major suppliers may be unavailable and exit the market

Some major customers have lost trade insurance cover

Other

Asia PacificEMEA

Turkey

58




59

7. Capital markets

Majority of the respondents have not had troubleraising funds in EMEA and Asia Pacific, howeverTurkish CEOs had comparatively more trouble inraising funds compared to Asia Pacific and EMEA.When asked challenges in raising funds, majorityof the respondents were positive and reported nochallenges. Among those who are faced withdifficulties in challenging funds, the majorchallenge is reported as equity issuance In Turkeyand Asia Pacific, however in EMEA it is reported asdebt which is the second important challengestated by the CEOs in Turkey. The problem ofraising debt is a large scale problemfor many businesses and is changing the waymany businesses have to operate. Access to creditand overdraft facilities are no longer as freelyavailable, and are generally less generous andmore expensive to procure. This will put a brakeon the expansion ambitions of many companiesand also sort out the well-run and operationallyefficient from those that were financing growththrough managing debt.

Have you had trouble raising funds?

If you have, had challenges raising funds, in which areas has this been?

66%

15%

73%

10%

58%

No

Yes, but it has not made a major

difference

Asia Pacific

19%

17%

26%

16%

difference

Yes, it has been a significant

challenge, in terms of size or availability

EMEA

Turkey

47%

42%

11%

22%

67%

46%

38%

Equity issuance

Debt

Asia 11%

11%

15%

BondsPacificEMEA




8. Talent

The responses to questions about recruitment andtalent retention painted a mixed picture. For 33 percent of the CEOs in EMEA, 28 percentof the CEOs in Asia Pacific and 39 percent of theCEOs in Turkey surveyed, there has been nochange in hiring. For the three region, it is apositive finding that downsizing is below 10percent. However, 32 percent in EMEA and 39percent both in Asia Pacific and Turkey respondedthat they have accelerated their hiring, but closeto 30 percent in Asia Pacific and EMEA– said theyhave slowed hiring, whereas in Turkey only 19percent of the CEOs indicated that they sloweddown hiring.

When asked about talent retention, for the threeregions, almost half of the surveyed companiessaid there has been no change. This view,however, was not shared by all respondents in thethree regions, one third expect that employeeturnover to be more difficult. In contrast, 25percent of respondents in EMEA, 16 percent inTurkey and 15 percent in Asia Pacific stated thatthe economic circumstances mean lost employeescan easily be replaced. This is a significant changefrom a couple of years ago, where talent wasscarce and conserving and encouraging it was akey business strength and competitive edge. Nowthere is more talent available, companies arewilling to hire and fire more readily.

However, companies must also realize that oncegood times return, a reputation for employeesatisfaction will again be a key ingredient in hiringnew talent. Also, company culture is embodied inthe workforce. It may leak to competitors asemployees move, as well as being diluted if thereis a lot of turnover in the ranks.

Have you changed your hiring?

Is talent retention more important?

39%

28%

28%

5%

32%

33%

29%

6%

39%

39%

19%

We have accelerated our

hiring

No change

We have slowed hiring

We are cutting staff

Asia Pacific

EMEA

Turkey3%

Turkey

40%

45%

32%

43%

35%

48%

Yes, employee turnover would be difficult at

this time

No change

15%25%

48%

16%

No, due to the economy we can easily

replace any lost …

AP

E

60




61

9. Environment

The survey responses to the question aboutenvironmental aspects were very revealing.According to 81% of respondents in Turkey,customers only care about prices and Green issuesare not factors. This percentage is significantlylower in EMEA & Asia Pacific. Clearly, theeconomic downturn has had an impact oncustomers’ relationship with Green aspects. Indifficult times companies aim to survive, and extracost for Green is not top of many purchasingcriteria. However, for many customers a Greenstrategy is still important and companies mustplace Green issues at the forefront of theirdevelopment agenda as both legislation as well ascustomer demand will require it. Many customersneed to change their perception of Green. Inmany cases it can lead to operational savings,such as longer use of assets or reduced power orcooling bills, which is much more a financialexcellence metric for the CFO than a purely Greenmessage would be.

10. Positive outcomes

Despite the various challenges presented bycurrent economic circumstances, a vast majority ofrespondents said they have experienced positiveoutcomes as a result of the downturn. The majorpositive outcome for Asia Pacific and Turkish CEOsis less staff turnover whereas for EMEA CEOs it isdecreased cost of labor. The second best outcomeof the economic downturn for Turkish CEOs is thedecline in competitive pressures due tocompetitors going out of business; for EMEA andAsia Pacific CEOs, it is employees working harder.There are some CEOs (20 percent of the CEOs inTurkey, 11 percent of the CEOs in EMEA and 6percent of the CEOs in Asia Pacific), who statedthat they have experienced no positive outcome.

Are customers less concerned about environmental aspects?

39%

29%

49%

34%

81%

10%

They only care about price, and

Green aspects are not factors

They see some value to Green, but less than a year ago

A i32%

17%

10%

They are focusing more on Green

issues

Asia Pacific

EMEA

What are the key positive outcomes you have experienced as a result ofthe downturn?

22%

6%

8%

16%

10%

16%

15%

11%

11%

16%

11%

18%

27%

20%

13%

11%

9%

Staff turnover has fallen

None

Competitive pressures have reduced due to market exit

Our workers work harder

Our customer base is counter cyclical

Cost of labour inputs has fallen

9%

10%

18%

7%

5%

7%

7%

4%

4%

4%

Cost of labour inputs has fallen

Cost of raw material inputs has fallen

Cost of machinery and infrastructure has fallen

Asia Pacific

EMEA

Turkey




3%Other

11. Secrets of Success

The confidence level (extremely confident + veryconfident) of surveyed CEOs in Turkey has alwaysbeen phenomenal, however due to the economiccrisis we observed a decline last year and yetstarted to increase again after 2009 reaching 90percent.

How confident are you that your company will sustain its high level ofgrowth over the next 12 months?

-10%0%10%20%30%40%50%60%70%80%90%100%

2010200920082007

Extremely Confident Very ConfidentSomewhat ConfidentVery Confident

Do you think the tech sector’s recent prior experience of a downturnhas enabled the sector to be relatively well prepared for this downturn?

47%

67%

61%

Yes

62

Another ‘silver lining’ was indicated by theresponse to the final question. When askedwhether the tech sector’s previous experience of adownturn enabled companies to be relatively wellprepared for this one, a large majority (67 percentin EMEA, 61 percent in Turkey , 47 percent in AsiaPacific) said yes, indicating that the tech marketshould be in fairly good shape once the marketrecovers and well placed to capture the spendonce it returns.



63

What do you consider the most likely scenario for your company withinthe next 12 months?

Which factor has contributed most the growth of your company?

74%

10%

6%

3%

6%

72%

4%

4%

8%

12%

68%

3%

3%

16%

9%

63%

5%

0%

15%

Organic Growth

Acquiring a company

Initial public offering

Being Acquired

Merger with a strategic partner 201

0%0%

9%

0%

13%

5%

strategic partner

Other

0

2009

The most likely scenario for the majority of TurkishCEOs is organic growth. The number of TurkishCEOs who consider acquiring a company morethan doubled compared to previous years.Although the number of Turkish CEOs who planIPO is low, it is higher compared to previous years.There is also gradual decline in the number ofCEOs who expect to be acquired.

High quality employees, exceptional or uniqueproducts and sound business strategy are found tobe the most important factors contributing tocompanies’ growth. Compared to previous years,exceptional or unique products are mentionedmore by CEOs surveyed. And sound businessstrategy lost its popularity.

26%

26%

23%

16%

3%

3%

20%

16%

36%

16%

0%

8%

25%

9%

35%

6%

9%

6%

35%

8%

30%

8%

15%

0%

High-quality employees

Exceptional or unique product(s)

Sound business strategy

Right timing in the marketplace

Strong leadership

Proprietary technology

3%

0%

0%

0%

4%

0%

0%

3%

6%

0%

3%

0%

Being well-advised

Availability of investment capital

Strength of home market

2010

2009

2008

2007

2010

2009

2008

2007


What is your biggest financial challenge?

58%

13%

16%

10%

3%

44%

36%

12%

4%

32%

26%

21%

9%

33%

33%

15%

13%

Growing sales

Managing Cash Flow

Optimizing Financial Structure

Raising Capital

3%0%

4%

9%

3%

3%

0%

Compliance

Reducing debt

2010

2009

2008

2007

Growing sales is the most mentioned financialchallenge for the CEOs surveyed in Turkey.Managing cash flow is stated less at 2010compared to previous years, instead optimizingfinancial structure emerged as the second biggestfinancial challenge.

What is your biggest operational challenge in managing your company’srapid growth?

42%

35%

10%

3%

0%

6%

0%

36%

24%

12%

0%

8%

4%

8%

56%

22%

6%

0%

0%

1%

6%

58%

15%

3%

5%

10%

3%

3%

Finding, hiring and retaining qualified employees

Developing a strong sales and marketing strategy

Developing a strong distribution channel

Keeping up with rapid market change

Facing competitive pressure to keep up with new technology

Building a corporate infrastructure, integrating internal systems

Managing cash flow

0%

3%

0%

0%

0%

4%

4%

0%

6%

0%

3%

0%

0%

3%

0%

3%

Maintaining a consistent corporate culture

Collaborating with suppliers and business partners

Dealing with regulatory issues

Managing security

2010

2009

2008

2007

64

The biggest issues for managing growth isreported as attracting and retaining qualifiedemployees and strong sales and marketingstrategy which gained more importance over theyears.


65

What is your most important personal challenge as a CEO?

The most important skill is still seen as making theright decisions but found not as important asprevious years. Identifying and exploiting newtechnologies gain more importance compared toprevious years. It is not suprising when exceptionalor unique products are started to be seen as oneof the major players of company growth.

Like the previous years, the main personalchallenge stated by Turkish CEOs are developingleaders and delegating responsibility followed byachieving and sustaining profitability.

Which skill do you see as a most important for a CEO of a fast-growingtechnology company?

35%

19%

16%

6%

6%

6%

52%

4%

13%

13%

0%

4%

45%

12%

15%

12%

12%

51%

3%

13%

10%

5%

Making the right decisions

Identifying and exploiting new technologies

Focusing on core competence

Thinking globally

Delegating responsibility

Developing good working relationship with key

2010

6%

3%

4%

4%

0%

0%

0%

8%

5%

3%

relationship with key stakeholders in the company

Networking skills

Diversifying

2009

2008

2007

45%

29%

6%

10%

3%

6%

40%

32%

11%

12%

0%

0%

44%

16%

4%

13%

9%

50%

25%

9%

3%

8%

Developing leaders and delegating responsibility

Achieving and sustaining profitability

Engaging employees in the company’s vision

Managing risk and volatility

Managing expectations (board, investors, etc)

Id tif i t t i t

0%

0%

0%

8%

4%

3%

6%

0%

5%

0%

3%

Identifying strategic partners

Raising capital

Containing costs

2010

2009

2008

2007


66

A positive approach

Confidence remains high among the CEOs wesurvey. But with the fallout from the economicrecession now evident, it is clear that optimism istempered with realism regarding growthprospects, talent and R&D. The overwhelmingimpression is that the downturn will not stop thesehigh-growth companies from pursuing their goals.In total, 94 percent of Turkish respondentsexpected their target markets to grow in 2010 andonwards, compared to 6 percent who expectedtheir markets to decline. Another positiveindication was respondents’ attitude to targets: 87percent of CEOs have either kept their initial 2010sales targets or revised them upwards, indicatingthat many are achieving previously set goals.Despite this optimism, it is clear there are manyproblems facing these fast-growing companies. Interms of supply chain, 52 percent of CEOs saidthey are finding payments are taking longer toreceive, impacting cash flow, margins andprofitability. A total of 29 percent of respondentssaid that suppliers are struggling and may exit themarket,leading to uncertainty on componentsupply and pricing. Additionally, the average five-year revenue growth rates for this year’sTechnology Fast50 Turkey companies is 762percent, which is a step down from 2.721 percentlast year, however still above from 2006, 2007 and2008 average growth results.

Adapt to survive

In the face of these challenges, many companiesshowed a willingness to adapt and pursue newstrategies. For 77 percent of Turkish CEOs, theeconomic backdrop has caused them to be morefocused on organic growth. A smaller proportion,19 percent, said they have become more focusedon acquisitions. The downturn has caused manycompanies to change their approach to themarket. While 32 percent of respondents said theyhave not had to change their target customer, theremaining 68 percent said the economicenvironment has caused them to make changes.Of these, 35 percent said they have changed thetarget size of customer to focus on largercompanies, 23 percent said they are targetingcustomers in other geographies, and 10 percentare focusing more on smaller companies.

Talent

Last year, finding, hiring and retaining qualifiedemployees was the biggest operational challengein managing growth. This year, only a third ofrespondents indicated that employee turnoverwould be difficult, with 16 percent saying it wouldnot be difficult to replace lost employees. This is asignificant shift in both attitude and marketconditions. Companies can be more flexible inhuman capital in these times, but must bear inmind additional factors that may influence theability to hire quality in the future as conditionsimprove.

Conclusions


Going Green

There has been a change in attitude towardsenvironmental issues among customers. A total of81 percent of respondents said customers onlycare about price and Green aspects are not afactor. This percentage is significantly lower inEMEA & Asia Pacific. Clearly, the economicdownturn has had an impact on customers’relationship with Green aspects. The challenge isthat tough times bring out a razor focus on costsand efficiencies. Unless backed by legislation,Green issues are often an added cost that manycompanies can do without.

Looking ahead

Many Turkish CEOs have their eyes firmly fixed onthe future. When asked if the economicenvironment has affected their company’s spendon R&D, 45 percent said there has been nochange and 52 percent said they have increasedR&D spend. In addition, 58 percent of companiessaid they have not had trouble raising funds,despite the difficult times. This investment in thefuture will set them up to be competitive duringthe upturn.

Success Tips

Many Turkish CEOs extremely believe that they willcontinue to grow over the next twelve months.The most likely scenario for the majority of TurkishCEOs is organic growth. The number of TurkishCEOs who consider acquiring a company morethan doubled compared to previous years. Highquality employees, exceptional or unique productsand sound business strategy are found to be themost important factors contributing to companies’growth. Growing sales is the biggest financialchallenge for the CEOs surveyed in Turkey. The biggest issues for managing growth is statedas attracting and retaining qualified employeesand strong sales and marketing strategy whichgained more importance over the years. The mostimportant skill is still seen as making the rightdecisions but found not as important as previousyears. Identifying and exploiting new technologiesgain more importance compared to previous years.Like the previous years, the main personalchallenge stated by Turkish CEOs are developingleaders and delegating responsibility followed byachieving and sustaining profitability.


TMT contacts at Deloitte

Oktay AktolunPartnerEnterprise Risk ServicesTMT Industry LeaderTel: +90 212 366 60 78 Fax: +90 212 366 60 [email protected]

Tuba İnciSenior ManagerEnterprise Risk ServicesTel: +90 212 366 63 12 Fax: +90 212 366 60 [email protected]

Cem TovilSenior ManagerAuditTel: +90 212 366 61 19 Fax: +90 212 366 60 [email protected]

Kıvanç ÇıdamDirectorCorporate Finance ServicesTel: +90 212 366 63 58Fax: +90 212 366 60 [email protected]

Nalan AkgünSenior ManagerTaxTel: +90 212 366 62 19 Fax: +90 212 366 60 [email protected]

Ebru TuygunSupervisorTMT MarketingTel: +90 212 366 64 81Fax: +90 212 366 60 [email protected]

Tolga YaveroğluPartnerConsultingTel: +90 212 366 60 80Fax: +90 212 366 60 [email protected]


This publication contains general information only, and none of Deloitte Touche Tohmatsu Limited, any of its member firmsor any of the foregoing’s affiliates (collectively the “Deloitte Network”) are, by means of this publication, renderingaccounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not asubstitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affectyour finances or your business. Before making any decision or taking any action that may affect your finances or yourbusiness, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for anyloss whatsoever sustained by any person who relies on this publication.

For more information:

Oktay [email protected]

Ebru [email protected]

Sun PlazaMaslak Mah. Bilim Sok. No:534398 Şişli, İstanbulTel: 90 (212) 366 60 00Fax: 90 (212) 366 60 30

Armada İş MerkeziA Blok Kat:7 No:806510, Söğütözü, AnkaraTel: 90 (312) 295 47 00Fax: 90 (312) 295 47 47

Punta Plaza1456 Sok. No:10/1 Kat:12 Daire: 14 – 15Alsancak, İzmirTel: 90 (232) 464 70 64Fax: 90 (232) 464 71 94

www.deloitte.com.trwww.verginet.netwww.denetimnet.net

Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. Witha globally connected network of member firms in more than 140 countries, Deloitte brings world-class capabilities and deep localexpertise to help clients succeed wherever they operate. Deloitte's more than 168,000 professionals are committed to becoming thestandard of excellence.

Deloitte's professionals are unified by a collaborative culture that fosters integrity, outstanding value to markets and clients,commitment to each other, and strength from cultural diversity. They enjoy an environment of continuous learning, challengingexperiences, and enriching career opportunities. Deloitte's professionals are dedicated to strengthening corporate responsibility,building public trust, and making a positive impact in their communities.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network ofmember firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detaileddescription of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

©2010 Deloitte Turkey. Member of Deloitte Touche Tohmatsu Limited

distil fast50 2010

Documents

stms basic objectiveis

fatma nur gkmanaddress

akif ersoy mah

convert vouchers system

hitit bilgisayar hizmetleri

trouble raising funds

kore ehitleri cad

call recording systems