disrupt & innovate...disrupt & innovate well... let me start by again thanking you for...

DISRUPT & INNOVATE

WELCOME!Thanks for joining us today! The UnleashWD and ISSA teams are thrilled that you are here. We are committed to making this one of the most transformative education opportunities of your career.

Our pledge to you is that over the next few hours we will help you look at your business in new and innovative ways. But we won’t stop there … you will leave today energized and excited about the future with specific and actionable ideas to define and create your organization’s destiny.

You’ll hear us say a number of times … That every distributor that wins the future will be an innovative distributor.

The fact that you have chosen to join us in this new think tank for distribution, shows an intellectual curiosity and willingness to challenge the status quo. The perfect foundation to win the future.

So … let’s do this!

Founder, UnleashWD

THE INNOVATIVE DISTRIBUTORDistribution leaders find themselves in a once-in-a-career opportunity to create a culture of change, transformation and innovation. This is your moment to seize the day. And you can seize the day.

Now more than ever, leaders in distribution need to step away from the tyranny of the urgent to stop, pause, and think. We need to peer into the future and begin to make sense of the disruptive trends. We need to break free from the incestuous nature of the industry and start colliding with others – from outside our normal industry circles – to bring new perspectives and ideas back to our business.

We need to immerse ourselves into the business practices of The Innovative Distributor™ to begin formulating that coherent vision, culture, value proposition, and business model that will lead our customers to a better future, for which they are willing and capable of rewarding us.

Those distributors who win the future will be innovative distributors. They will be led by individuals who build the business practices of The Innovative Distributor™ into their strategic plans.

VISION AND CULTUREInnovative distributors have created a vision for their constituents built around continuous improvement, transformation, change, and a bright future. The leaders of these organizations set the vision and keep pushing for it. And they acknowledge that without aligned employees there is no innovation.

VALUE PROPOSITIONIn a world of commoditization, innovative distributors are perpetually working to understand the articulated and unarticulated needs of the customers and markets they serve. The voice of the customer is paramount in all that they do as they work to enhance the customer’s experience in differentiated and meaningful ways.

BUSINESS MODEL INNOVATIONOnce the value proposition is defined, an innovative distributor defines the business model—how it will create, deliver, and capture value. A commitment to experimentation unleashes new models of serving customers in the ongoing quest to remain relevant.

TRANSFORMATIVE LEADERSHIPAnd in the end, no sustaining innovation happens without leaders who are prepared to lead the organization to a new future. Innovative distributors understand that stimulating change is the job of every leader in the organization.

Today we’ll explore the model and practices of The Innovative Distributor™ and you’ll leave inspired to redefine your future.

Let’s get after it!

ABOUT DIRK BEVERIDGEThe Innovative Distributor™ is taught by Dirk Beveridge, author of the ground breaking NAW Institute for Distribution Excellence book – “INNOVATE! How Successful Distributors Lead Change In Disruptive Times.” Beveridge has researched the state of innovation throughout distribution and brings an unmatched energy and focus to all of his teachings. With his UnleashWD Innovation Summit, he has created a movement within distribution of like minded, forward thinking leaders who know that in today’s technology driven and competitive marketplace - they must get better faster.

DISRUPT & INNOVATE

INSIGHTS & NOTES

ACTION ITEM #1 ACTION ITEM #3ACTION ITEM #2 ACTION ITEM #4

REINFORCE WHAT I BELIEVE I’M DOING NOW

NEW THINKING & PERSPECTIVES I JUST LEARNED

Thoughts I Find To Be Immediately Applicable Thoughts That Are Outside My Comfort Zone

IMMEDIATE QUESTIONS I HAVE

DIRK BEVERIDGE: Unleash A Spirit Of Innovation To Win The Future

KEY THOUGHTS: What Key Items Do I Want To Take Action On “Change as fast as the world is changing.” – Beveridge

LIFT & SHIFT™: How Do My Insights From Dirk’s Talk Apply To My Business

Learn more about Dirk Beveridge at www.dirkbeveridge.com

DISRUPT & INNOVATE

INSIGHTS & NOTES






DAVID HOULE: Shift/Transformation: 2017–2037

KEY THOUGHTS: What Key Items Do I Want To Take Action On “The 20 year period of 2017–2037 ... Reality as we know it will completely change.” – Houle

LIFT & SHIFT™: How Do My Insights From David’s Talk Apply To My Business

Learn more about David Houle at www.davidhoule.com

DISRUPT & INNOVATE

INSIGHTS & NOTES






STEVEN HANDMAKER: The Value In Creating A Competition Crushing Culture

KEY THOUGHTS: What Key Items Do I Want To Take Action On “We discovered that culture was one of the few competitive advantages left in our industry.” – Handmaker

LIFT & SHIFT™: How Do My Insights From Steven’s Talk Apply To My Business

Learn more about Steven Handmaker at www.assuranceagency.com

DISRUPT & INNOVATE

INSIGHTS & NOTES






STEVE RIDDELL: Transformative Leadership: Leading Your Team Into The Future

KEY THOUGHTS: What Key Items Do I Want To Take Action On “What you want to become is more important than what you are today.” – Riddell

LIFT & SHIFT™: How Do My Insights From Steve’s Talk Apply To My Business

Learn more about Steve Riddell at www.stephenriddell.com

DISRUPT & INNOVATE

INSIGHTS & NOTES LIFT

What Is The Innovative Idea You Want To Bring Into Your Business

FOCUSED ENERGY

What Are 3 Significant Steps You Will Take To Begin The Transformation

SHIFT

Describe The Result & End State You Envision

LIFT & SHIFT™ MOST TRANSFORMATIVE IDEA

“It comes down to trying to expose yourself to the best that humans have done. And then try to bring those things into what you are doing.” – Steve Jobs

“Companies don’t change, transform, and innovate. People do.” – Dirk Beveridge

DISRUPT & INNOVATE

WELL...Let me start by again thanking you for joining us!

We’ve been on a journey today to help you win the future! Our future relevance and profitability will either be defined for us or by us. At UnleashWD and ISSA we are committed to helping you own this future!

So, in addition to the ideas and action plans you are leaving with today, we want to extend our commitment to you.

We have created an exclusive webpage that will continue to provide inspiration, insight, and resources to continue to guide you in your innovation journey.

HERE’S WHAT YOU NEED TO DO:

Right now, go to this webpage and register for these free resources:

www.unleashwd.com/issacontinues

Right away you’ll find a FREE copy of my new book The Innovative Distributor Mindset and a series of tools to help you along your journey, and we will be adding to it over the next 60 days with videos from today, and other exclusive tools.

I look forward to continuing to fearlessly pursue the future with you!

Founder, UnleashWD

PS: We are going to provide two $1,900 registrations to our November 2-3 UnleashWD Innovation Summit in Chicago. We will randomly select one from those who register tonight for the free resources above. The second will be chosen on Monday, September 18th after we all return from Las Vegas. So if you register today … you’ll have two chances to receive this free UnleashWD registration.

DISRUPT & INNOVATE

DIRK BEVERIDGEFOUNDER, UNLEASHWD

UNLEASHWD.COM

disrupt & innovate...disrupt & innovate well... let me start by again thanking you for...

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