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How to plan your Predictive Analytics Strategy

Predictive Analytics is empowering today’s leading organisations and executives with the knowledge to predict, and the power to act! }Organisations that embrace analytics outperform their competitors in both operations and financial results.

• A telecommunications company reduced churn from 19% to 2%,

• An insurance company now identifiesfraudulentclaims30days faster than before,

• A communication company is able to increase customer satisfaction as measured by net promoter scoreby53%,

• Abanknowidentifies50%of fraudcaseswithinthefirsthour.

But implementing a successful Predictive Analytics Strategy is more than simply buying the software.

Understanding customers starts with understanding Predictive AnalyticsGiving your customers what they want, when they want it and how they want itisaprovenrecipeforsuccess.But, unless your customers tell you, how can you know what they want?Itisnotenoughtoreacttowhatyourcustomerasksfor.Tokeepacustomer,youmustanticipatetheirneeds.

So what are the steps required in implementing a Predictive Analytics Strategy?

Learn how to implement your Predictive Analytics Strategy through our complimentary half day workshop that will provide practical knowledge and critical insights to help you plan, de-risk and implementaPredictiveAnalyticsStrategythatdeliversrealROI.Withover20yearsfocusonimplementingdataminingsolutionsourfieldtrainingconsultantswillsharetheirexperienceinthebestwaystoplananddeployyouranalyticsstrategy.Bring your toughest questions and meet industry peers who have deployedsuccessfulsolutions.

Implementing a Predictive Analytics strategy

Business analytics helps your organisation recognise subtle trends and patterns so you can anticipate and shape events and predict potential outcomes.Notonlycanyoudrivemoretop-linegrowth and control costs, you can also identify risks that could derail your plans – and take timely correctiveaction.

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As a marketer, loyalty and satisfaction are the essential capabilities thatwilldifferentiateyouandyourbusiness,whateveritssize.Presidion customer retention solutions help organisations:• Keep the right customers longer

withreal-timepredictiveanalytics. • Identify the customers most likely to defect

before they end their relationship • Predict which actions will earn their loyalty.Apply predictive analytics to discover churn patterns and developprofilesofcustomerswhohavedefectedforadeeperunderstandingofwhytheyleft.Pinpointwhenandwhycertaincustomersdefecttoidentifystrategiestokeepthemassatisfiedcustomers.

Learn how organisations have successfully integrated Predictive Analytics into their campaigns to harness the volume of customer information that can affect loyalty and satisfaction, extract critical insights from that data and embed it within front line customer interactions, business processes and operational systems, with substantial rewards including: • Improved customer retention • Increased profitability • Enhanced customer loyalty

Keeping your loyal customers satisfied and your satisfied customers loyal