Digitonic SMS \'Winner\

Download Digitonic SMS \'Winner\

Post on 13-Jul-2015




2 download

Embed Size (px)


<ul><li><p>Boosting Conversions via Managed SMS Services </p><p>hello@digitonic.co.uk</p><p>Thursday, 13 October 11</p></li><li><p>Who we are</p><p>Formed in 2010 by 2 digital marketers.</p><p>Experienced in e-Gaming, e-Commerce, Media and Communications.</p><p>Based in Glasgow with an international client portfolio.</p><p>Thursday, 13 October 11</p></li><li><p>What do we do?</p><p>Digitonic always deliver fantastic results for our campaigns. They are exceptional; a </p><p>cut-above the rest, and a pleasure to work with. </p><p>Strategic Digital Marketing Agency</p><p>Campaign Optimisation + Management</p><p>Marketing Integration Experts</p><p>Shayne Lambie, 188BET</p><p>Thursday, 13 October 11</p></li><li><p>SMS</p><p>E-mail</p><p>White Mail</p><p>Landing Pages</p><p>Dynamic Retargeting</p><p>Pretargeting</p><p>Contact Centres</p><p>SEO</p><p>PPC</p><p>Social</p><p>Affiliate Management</p><p>Thursday, 13 October 11</p></li><li><p>2 quick thoughts about e-mail</p><p>E-mail is an excellent tool to drive customers to your business when they are online. But what about when they are offline?</p><p>Everybody uses e-mail - thats part of the problem. How many e-mails are unread in your inbox right now?</p><p>Thursday, 13 October 11</p></li><li><p>How many text messages are unread in your phone right now?</p><p>Thursday, 13 October 11</p></li><li><p>Some Stats</p><p> Time to prepare new e-mail template = up to 1/2 day Time to prepare new SMS message = 15 Minutes 59% of users delete the majority of e-mail advertising </p><p>without reading it *</p><p> 75% of smartphone users would like to get notified of new offers via SMS **</p><p> And... as many as 83% would be open to receiving SMS offers twice per month **</p><p>**Source: YouGov (2011)</p><p>*Source: Marketing Profs (2011)</p><p>Thursday, 13 October 11</p></li><li><p>Where SMS worksWere not saying SMS replaces e-mail. SMS complements your </p><p>communications strategy.</p><p>Need to say something quickly? Use SMS.</p><p>Got a time limited offer? Use SMS.</p><p>Need to drive users online? Use SMS.</p><p>Users not opening your e-mails? Use SMS.</p><p>Need to communicate your message in detail? Use e-mail. </p><p>Got a long lead time? Use e-mail and SMS.</p><p>Thursday, 13 October 11</p></li><li><p>Where SMS worksSMS complements outbound calling in 3 distinct ways:</p><p>A warm up / teaser message primes the customer before the call - and itself will begin converting.</p><p>SMS is proven to improve contact rates, increase campaign conversion figures and reduce average call time.</p><p>Later, a follow up SMS sweeps up the contact centres positive outcome non-converters to improve overall campaign statistics.</p><p>Thursday, 13 October 11</p></li><li><p>188BET: Leading the field Relevant</p><p>Integrated</p><p>Personal</p><p>Dynamic</p><p>Offer Led</p><p>Responsible</p><p>By delivering timely and relevant messaging we deliver a proven increase in betting activity</p><p>Thursday, 13 October 11</p></li><li><p>Text TrackingEnhanced reporting and reach</p><p>Thursday, 13 October 11</p></li><li><p>In-House Managed Services</p><p> 99% Deliverability (Domestic + International) A/B Testing Data Cleansing Message Personalisation Feedback Loops Send Time Optimisation</p><p>Where we add value</p><p>Thursday, 13 October 11</p></li><li><p>Full Service Costs</p><p>From 3.9p per message</p><p>No set up fee </p><p>No management fee</p><p>Only pay for what you use</p><p>Thursday, 13 October 11</p></li><li><p>Self Service OptionsOur self service solution can also be delivered in-house by your marketing team, allowing you to retain control for a lower cost</p><p>Benefit from a system that is both user-friendly and cost effective</p><p>Full API integration allows you to automate your activity</p><p>Comprehensive delivery reporting for all send activity</p><p>Thursday, 13 October 11</p></li><li><p>Self Service Reporting and Data Visualisation</p><p>Deliverability Scoring</p><p>Time Stamps</p><p>Thursday, 13 October 11</p></li><li><p>Self Service API</p><p> Send messages to predefined groups or new contacts Schedule messages for appropriate send times Retrieve replies as feed replies or incoming messages into your own </p><p>system</p><p> Delivery receipts track each message and see whether its been opened</p><p> Check your balance and credits Add new contacts from contact forms or online registrations Manage sub accounts and create new accounts easily - including </p><p>credit transfers</p><p> View sent messages via all sub accounts ....plus all the support you would expect from an agency /</p><p>outsourced solution</p><p>Automate your Activity</p><p>Thursday, 13 October 11</p></li><li><p>To find out moreContact us in confidence</p><p>Grant FraserManaging Director</p><p>Grant@digitonic.co.uk</p><p>+44 (0)1357 524 205+44 (0) 7967 302 780</p><p>grantfraser21</p><p>Iain WilcoxMarketing Manager</p><p>Iain@digitonic.co.uk</p><p>+44 (0)1357 524 205+44 (0) 7950 621 931</p><p> iainwilcox</p><p>Thursday, 13 October 11</p></li></ul>