MARI L.GREGERSEN MEDIA CONSULTANT KO&CO AS

HOW WE HELPED BOKKILDEN

KO&CO INCREASED BOKKILDEN´S ROMI & CONVERSION RATES UTILISING RETARGETING RISING STAR ADS. ADFORM WAS THE CENTRAL CONTROL HUB FOR THE ADS.

BOKKILDEN

CHALLENGES FOR BOKKILDEN

1. BOOK AGREEMENT

2. HIGH PURCHASE PRICES

3. COMPETITIVE GLOBAL MARKET

4. GET MORE OUT OF EVERY KRONE

THE GOAL

HOW TO ACHIEVE A BETTER ROMI IN TODAYS MARKET… MORE THAN A ROMI OF 8?

INSIGHTS /BOKKILDEN

RE-ESTABLISH FORMER CONSUMER RELATIONSHIPS

REFUSE TO BUY EVEN WHEN CONSIDERING TO SHOP

DIFFICULT TO COMPETE ON PRICE

INSPIRE & SEE RELEVANT RECOMMENDED PRODUCTS

ENTER THE STORE BUT TOO MANY COME OUT EMPTY HANDED

THE GOAL

WE TARGETED THE PEOPLE WHO VISITED BOKKILDEN WITHOUT MAKING A PURCHASE

BOKKILDEN

BOKKILDEN

BOKKILDEN

BOKKILDEN AD

WIRE FRAME

WIRE FRAME

PHOTO ORIGINAL

PRICE

VIDEO SALE

PRICE

LANDING

PAGE

AIMS & OBJECTIVES

RESULTS…

CONVERSION RATES FROM 8% TO 11% ROMI INCREASED FROM 8 TO 9 AVERAGE ORDER INCREASED BY 10%

THE ADS WERE MORE INSPIRING & HOVER-OVER

INCREASED FROM 1.36% TO 2.43%

RESULTS

KO&CO’S SOLUTION INCREASED INCOME FOR BOTH THE MEDIA AND BOKKILDEN.

THANK YOU

www.Ko&Co.com