DigitalTransforma/onJourneyOrganiza)on,Business,Technology

SOWHATISDIGITALIZATION ?HOWDIDTHISABRUPTACCELERATIONHAPPEN

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WHATDOESDIGITALIZATIONTRANSFORM

WHEREDOYOUSTARTTOGETTRANSFORMED

AREYOUREADYTOGETSTARTED

???

?

AGENDA

SOWHATIS

«Digitaliza/on»?

Thepastdecadehaswitnessedaremarkablerunofprogressintheareaofdigitalhardware,soAwareandnetwork.Computersaregoingtocon)nuetoimproveanddounprecedentedthings.Tounderstandhowthenatureoftechnologicalprogresshappened,Digitaliza)onmustbeexplainedfirst.Itisoneveryone’slipsbuteverybodyisnottalkingaboutthesamething.

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0,1,0,0,1,1 Processor(brain’scomputer)

BUS

Computer

ConverterI n f o rma/on

•  Digitaliza/on=turningallkindofInforma)on(sound,text,photos,videos…)orac)ons(electric,mechanic…)intodigitaldata(Bit(0/1),thena)velanguageofcomputers).

•  Whenthingsaredigi)zed,theycanbestoredonacomputerandsentoveranetworktoacquiresomeamazingproper)es.

•  Computersaredoingformentalpowerwhatthesteamenginedidformusclespower.

•  Digitalconceptwithcomputerwasdevelopedinthe1960s.Thepersonalcomputerrevolu)onstartedintheearly1980s.Timemagazinedeclaredthepersonalcomputerits«Machineoftheyear»in1982.

ABRUPT

HOWDIDTHIS?«Accelera/on»

Happen

Severalkeyphenomenacanexplainthisrecentdigitalprogress•  In1965,GordonMoore,cofounderofIntel,dida

predic)onthatelectroniccomponentswillincreasetwiceasmuchpowerperdollareveryyear.Althoughtheyareconstrainedbythelawofphysics,Moore’slawworksover)meonprocessormemory,sensorandmanyotherelementsofcomputerhardware(anexcep)ononba]eries,essen)allychemicaldevices,notdigitalones).

•  Itmakescompu)ngdevicesfaster,cheaper,smaller,andlighteratexponen)alrate.

Formanythousandsofyears,humanityprogressfollowedagradualupwardpath,virtuallyinvisible.AfirstsuddenchangehappenedwiththeindustrialRevolu)on.Technologicalprogressoncomputers,soAware,communica)onnetwork,robots,andotherdigitalequipmentwasalsogradualforalong)me.Then,thepastfewyears,itbecamesuddenandexponen/al.Moreover,weareonlyatthedawnofthisevolu)on.

•  Digitalinforma)onisnotusedupwhenitgetsused,anditisexcep)onallycheaptobereproduced.Acopyofadigitalgoodisexactlyiden)caltotheoriginal(seemusic,book…).

•  Thedigitaluniversedoesnotrespectanyboundaries.Eachdigitaldevelopmentcaneasilybecombinedtogethertofosternewinnova)onsandsoon.

•  Worldwidecommunica)onfosterscombina)on

exponen)ally.•  Acentralauthority(thegovernmentorthetrains

company)leadedtheinven)onofthesteamenginewhileanopencommunity,theci/zensthemselves,madepossiblethedigitalrevolu)on.

In1996,ASCIRedsupercomputercost$55million,occupiednearlythan150squaremeters,toscoreaboveoneteraflop-onetrillionfloa)ngpointopera)onspersecond.In2011,aniPad2tabletcost$1,000,occupied0,05squaremeters,todoalmostiden)calpeakcalcula)on,withaddi)onalfeaturessuchasaspeaker,microscope,andheadphonejack,2cameras.

TheWebisacombina)onofaprotocolofdatatransmissionnetworkcalledTCP/IP,alanguagecalledHTML,aBrowser…Noneofthesesconceptswaspar)cularnovel.Theircombina)onwasphenomenal.

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WHAT

DOES

?«Transform»Digitaliza/on

Digitaltransforma)onisacomplextaskbecauseitconcernsallfacetsofacompany.

Itoffersadepthandbreadthofunderstandingofcustomerusages(CustomerExperience)andinternalopera)onalcapabili)es(Opera/onalProcess)withthehelpofthehugeamongofavailabledata(Data/Analy/cs).Itcreatesaculturecapableoffindinginnova)veways(Innova/on)tomoreeffec)velyrun,growandreinventbusiness(BusinessModel).IttakesagreatITsystemsanddigitalhardwareandsoAwaretools(Informa/veSystem).Itconductschangestoacommonvisionandtrainseverybodytothisnewenvironment(Organiza/on).Itopensmindstodevelopouradapta)onagainsttheunexpectedsideeffectonourwaysoflivingandworking(Involvement).

Technology’srole,astheendlesstroublemakeroftheworld,willnotonlycon)nue,butwillaccelerateexponen/ally.Noonecanpredictallthedigitalinnova)onsthatthecomingyearswillbring.Thereisnoendinsight.

Itistoosimpletothink«digitaltransforma/on»assimplyanotherbuzzword.Indeed,itmeansthecollabora)onbetweenpeople,processandtechnologytohelpbusinessesbe]erinnovateandcompeteinaphysicalanddigitalworld.

ANALYTICS

CUSTOMER

EXPE

RIEN

CE

OPERATIONALPROCESS

INNOVATIONBUSIN

ESSM

ODEL

INFO

RMATIVE

SYSTEM

INVOLVEMENT

ORGANIZATION

DATA

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CustomerExperience

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Opera/onalProcessLet’sfaceit:transformingopera)onsis«lesssexy»thantransformingcustomerexperience.Butstrongopera)onalcapabili)esareindispensableforexcep)onaldigitallypoweredOmni-Channelexperiences.Usingdigitaltechnologyasanopportunitycreatesacompe))veadvantagethroughsuperiorandefficientproduc)vity.Atransforma)onofthecustomerexperiencecanincreaserevenuewhiletheopera)onalprocesscanreduceopera)oncosts.

Informa/onSystemTechnologiesarenotgoalsbuttoolstogetclosertocustomer,empowertheemployees,improvetheinternalopera)onalprocesses,andprovidecustomer’sdata,availableinreal)me,tothepeopleandmachinesthatneedit.HavingastrongInforma)onSystemisthenecessaryprerequisitestosucceedyourdigitaltransforma)on.

Customerexperienceisoneoftheprimarycatalystsforbusinessesplacingsubstan)alinvestmentindigitaltransforma)on.Customersdonotseparatetheironlineexperiencesfromtheirphysicalexperiences.Theyseeproductsandservicesasawhole.Withmul)plemediasupport,acustomerbecomesa«Cust’Actor»,abletointeractwiththebrandandtoconsultpersonalizedinforma)on.

Data/Analy/csSocialnetwork,mobile,Internetofthings,andeveryothermoderndigitalinnova)ongeneratetonsofdata,yieldingsomeastonishingsta)s)cs.Ifthiskindofgrowthkeepsupformuchlongerwearegoingtorunout-of-metricsystem.Bynow,mostcompaniesrecognizethattheyhaveopportuni)estoanalyzethisdataasnewinsights,toraiseproduc)vityandbusinessandtomakesmarterdecisionsinreal-)me(«BigData»).

Innova/on

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BusinessModel

Involvement

Peoplecareaboutinnova)onandtheirconversa)onsareoAenaroundanewgadgetorarevolu)onaryideafromacoolstart-upcompany.However,innova)onmakesalsooursocietywealthier.MoreandmorestrategydepartmentsandCEOsputinnova)onattheheartoftheirorganiza)onasabusinessstrategyforgrowth.Itwillchangetheconversa)ontocreateanewdynamismtoeveryorganiza)on.

Today’sexponen)alandrapidtechnologicalinnova)oniscon)nuallychallengingcompanieswithopportuni)esandthreatstofundamentallyreinventthewaytheydobusiness.Successfulbusinessmodelsdonotlastforever.Notpayinga]en)onisanevenbiggerrisk.Companiesneedagoodunderstandingoftheircurrentbusinessmodel.Theymustconstantlylookoutforsymptomsofbusinessmodelchange.Theycanthenoperatedefensivelyoroffensively.

Inthecomingdecade,wewillbethewitnessesofawaveofamazingtechnologiesunleashedthatwillimpactoureconomicins)tu)onsandintui)ons.Bymaximizingtheflexibilityofourorganiza)onmodels,wewillbeabletodealwiththesechanges.Awillingnesstolearnfromothers,towelcomedivergentideas,toadaptourownprac)cesandtohaveopenmindswillbethekeysofsuccessfornotonlypolicymakersbutalsoourentrepreneurs,andeachofusindividually.

Organiza/onTransformingacompanyaroundcustomersexperience,opera)onalprocesses,andbusinessmodelisaresponsibilityfortopexecu)ve’sleaders.Digitaltransforma)onstartswhenatransforma)vevisioniscreated,agoaltoenvisionhowthecompanywillbeinthedigitalworld.Theexactshapeoftherightorganiza)onstructureisnotyetclear.Inacomplexcompanywithmanybusinessunits,andgeographicareas,whoownsthetransforma)oncanbeaverydifficultques)ontoanswer.Marke)ng?IT?Opera)ons?Allatonce?

WHERE

DOYOU

?

«Start»

GETTRANSFORMED

TO

Exponen)alprogressofthetechnologywillcon)nuetoimpactalotofyourac)vi)esasemployee,customer,andhumanbeingwithnoendinsight.Togetstarted,youmusttranslateyourvisionintostrategicgoals.Aroadmapwillguideyourorganiza)ontowardthejourney.Drivingonyourdigitalroadmapcanturnouttobeadifficultexercise,buttherehasneverbeenabe]er)me.

YourOwnWay

ANALYTICS

CUSTOMER

EXPE

RIEN

CE

OPERATIONALPROCESS

INNOVATIONBUSIN

ESSM

ODEL

INFO

RMATIVE

SYSTEM

INVOLVEMENT

ORGANIZATION

DATA

1True

CommitmentFromTheTop

2 3 4

10 9 8 711

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PartnersForTheRoad

DedicatedDigitalTeam

MaturityAnd

Opportunity Custom

erJourney

EmployeeJourney

NewExternalAndInternal

Skills

IS-ITAndBusinessCollabora)on

DataJourney

TechnologicalJourneyAgile

Approach

Sustaining

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ARE

YOUREADY

?«Started»GET

TO

Thepastdecadehaswitnessedaremarkablerunofprogressintheareaofcomputers,soAware,communica)onnetwork,robots,andotherdigitalequipment.Un)lrecently,thisprogresshassuddenlybecomeexponen)al.Thisconvertssciencefic)onintoeverydayreality,exceedingevenourrecenttheories.Digitaltechnologiesandglobaliza)onarecertainlynottheonlyforcescausingthisriseinspread,butalsopoli)calandeconomicdecisions,globalwarming,wars.Inthecomingdecade,wewillbethewitnessesofamazingtechnologiesthatwillcon)nuetotransformourwaysoflivingandworking.Andthereisnoendinsight.

Enteringintothedigitaltransforma)onjourneyisahardtask.Ourabilitytoadapttochangeisslowerthanthepaceofthetechnologicalevolu)on.Then,thelongerwewait,themoredifficultitwillbecome.Weneedtothinkmuchmoredeeplyaboutwhatthistransforma)onis,whatwereallywantandwhatwevalue,asindividuals,ascompaniesandasasociety.

Adesiretolearnfrompeople,towelcomedivergentideas,toadjustourpersonalprac)ces,toopenourmind,tothinkoutsidethebox,todevelopourcuriosity,toworkcollabora)velywillbethesustainableadvantagestomaximizetheflexibilityofourorganiza)onsmodeloverthesecondmachineage.Wewillbetheninbe]ershapetoimplementtheseubiquitouschanges.

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EXPERIENCE

DATA/ANALYTICS

OMNI-CHANNEL

VISION

CUSTOMER

TECHNOLOGYOPERATION

BUSINESS MODEL

PLATFORMLEADERSHIP

GOVERNANCE

DIGITAL

TRANSFORMATION

NEWSKILLS

INNOVATION

OUT-OF-BOX

INVOLVEMENT

PEOPLE

ROBOTJOURNEY

Ifyouwanttocon)nuethischat,pleasejoinmeat:

+1(514)430-6581 franck.mar)n.fm@gmail.com

h]ps://ca.linkedin.com/in/bahioka09

Bahioka

IN

S

FranckMar/ne-CommerceSolu)ons&DigitalTransforma)on

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