digital transformation in real estate
TRANSCRIPT
@jcaudron
• we are a digital and innovative marketing consulting company
• founded in 2009 as Dearmedia, now the nucleus of the Duval Union ecosystem
• we work for large European clients
• we have a strong vision on the impact of digital and act accordingly
• we are advisors, writers, coaches and entrepreneurs
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of
Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who are you?
Digital disruption is real. Expect a smack in the face…
who is your…
@jcaudron
Waves of Digital Disruption
1995+ Music Photography Video Rental …
2005+ Print Media TV Travel Real-Estate HR …
2015+ Finance Healthcare Automotive Real-Estate Retail Education Telco …
2020+ All Safe havens will be subject to digital disruption …
Lack of understanding
creates fear
Putting things in a frame creates insights
@jcaudron
What can we learn?
Transparency Accountability
Proximity Responsiveness
Bi-directional Humanization Authenticity
The Glass House The relationship is changing.
This metaphor describes the changing relationship between the organization and the
outside world.
Transparency Accountability
Proximity Responsiveness
Bi-directional Humanization Authenticity
The Glass House
Transparency Accountability
Proximity Responsiveness
Bi-directional Humanization Authenticity
The Glass House
Product, services and packages are changing. From bundling to unbundling.
This metaphor describes the evolution of unbundling and how this changes the
products and services you offer and your go-to market.
Monolithic vs. atomic
APPification Long Tail
Personalized Experience
Speed Price
(Self-)service Scalability
The Package
Monolithic vs. atomic
APPification Long Tail
Personalized Experience
Speed Price
(Self-)service Scalability
The Package
Monolithic vs. atomic
APPification Long Tail
Personalized Experience
Speed Price
(Self-)service Scalability
The Package
versus
Monolithic vs. atomic
APPification Long Tail
Personalized Experience
Speed Price
(Self-)service Scalability
The Package
This metaphor describes the by-passing that you are subject to or that you can perform
yourself, leading to a change in the existing value chain.
The position in the value chain is challenged.
Bypassing Virtualization
Fragmentation of touchpoints
The Frog
The Frog
Bypassing Virtualization
Fragmentation of touchpoints
The Frog
Bypassing Virtualization
Fragmentation of touchpoints
This metaphor describes the change of opinion making, of leadership, the entrance of new players that dominate the attention of the
people. New gatekeepers Recommendations
“Good is good enough”
Ambassadorship
The Gatekeeper Opinion making is challenged.
New gatekeepers Recommendations
“Good is good enough”
Ambassadorship
The GatekeeperThe traditional gatekeeper Crowd-sourced opinions
Peers as news distributors
Automatic algorithms
New “experts” +
New gatekeepers Recommendations
“Good is good enough”
Ambassadorship
The Gatekeeper
This metaphor describes the change of location and place, the emergence of hybrid
models that merge online and offline, to create a consistent user experience and
customer journey.
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
Primary location and place of consumption is changing
The Traveller
Place Utility
Empowered self Instant gratification New way of working
Contextual awareness
PLACE OnlinePoS Hybrid Omnichannel
(digital entering PoS)
(all functions go digital too)
The Traveller
Place Utility
Empowered self Instant gratification New way of working
Contextual awareness
The Traveller
Place Utility
Empowered self Instant gratification New way of working
Contextual awareness
This metaphor describes the importance of the crowd, the power that it represents for the
good or the bad of the organization.
The Participant
Community Gamification Collaboration
The power of the crowd
Sharing economy
Consumers are uniting and creating powerful communities
The Participant
Community Gamification Collaboration
The power of the crowd
Sharing economy
Sharing economy
The Participant
Community Gamification Collaboration
The power of the crowd
Sharing economy
This metaphor describes the fact that we are just at the beginning of the digital revolution,
which means that all of the change that is already happening is probably just scratching
the surface.
The Cyborg
Internet of Things Wearables
Quantified self Robotics
Data Monitoring
Technology keeps progressing.
The Cyborg
Internet of Things Wearables
Quantified self Robotics
Data Monitoring
The Cyborg
Internet of Things Wearables
Quantified self Robotics
Data Monitoring
So now that you understand Digital Disruption, how do you start the actual Transformation?
Stop talking, start doing!
Sold in over 30 countries
You’ll need Digital Leadership
You’ll need balance
between your traditional
strengths and real innovations
versus
You’ll need a strong vision on your
future
You’ll need a plan with real
actions, a Digital Agenda, a
roadmap for the future
So, do the following examples
scare you or inspire you?
The trade is going digital
The easiest way to launch a real estate website
Explore properties in virtual reality
Periscope-based visits to apartments you might want to rent
Using Drones for Real Estate Photography But watch out….
But, watch out for new
players
Google search has a built-in mortgage calculator
Google ‘house prices’ plug-in
Find the agent who meet your needs
Discover homes that match your lifestyle and taste
Find the best agent for you. Data-driven, unbiased, personalized and free.
Find unlisted homes
Buy a home without a real estate agent
Even in Belgium…
Brokerage app has lured top talent from tech giants like Google and Twitter.
Market valuation: USD 800.000.000
New Ways of
Financing
Finances real estate through a form of crowdfunding
Real Estate Crowdfunding
Get a real estate loan. No bank required.
“We believe a technology-enabled marketplace that brings together borrowers and investors is the future of mortgage.”
New Business Models
Flatbook pays your rent while you're away
A subscription service that provides care and repair for your home
New B2B Business Models
Find and rent a workspace for anytime for any duration
Online marketplace for office spaces
Data, Threat or
Opportunity?
Commercial real estate data analytics & research platform
Data Management & Analysis for Real Estate Developers
Crowdsourced Data Exchange for Commercial Real Estate
Democratizing data for the real-estate consumer
Find out if anyone died in your apartment
Is this really happening?
So, did these examples scare you
or inspire you?
Go for new business
models and revenue streams!
Claim Back Native Assets
Copy leading markets (US …)
Learn from other industries
Future Ideas
Current Strength
Future Strength
+
What is your digital
future?
Understand Digital Impact1
Get Digital Leadership2
Create a Vision of the Future3
Build a Digital Roadmap 4
Go for new business and revenue streams5
