digital rights management (drm) matthew forest. piracy

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  • Slide 1
  • Digital Rights Management (DRM) Matthew Forest
  • Slide 2
  • Piracy
  • Slide 3
  • Slide 4
  • Slide 5
  • Copy Protection
  • Slide 6
  • Lock-out Systems 10NES, Hardware Trademark Security System (TMSS), Software EA License Model
  • Slide 7
  • Media
  • Slide 8
  • Music
  • Slide 9
  • Consoles Cevat Yerli of Crytek: Similar games on consoles sell factors of 4-5 more.
  • Slide 10
  • PC
  • Slide 11
  • What do consumers want?
  • Slide 12
  • Quotes [...] because if consumers are unable to obtain a legitimate copy without experiencing additional costs and/or delays, then piracy becomes a far more attractive option. http://www.tweakguides.com/Piracy 1.html http://www.tweakguides.com/Piracy 1.html The ideal DRM system is flexible, entirely transparent to the user, and [...] complex [...] to crack. http://computer.howstuffworks.com/drm.htm
  • Slide 13
  • So now what? Consumers dont like DRM Pirates will always pirate Need to find some middle ground Minimize inconvenience Provide additional convenience Tailor solutions to specific products
  • Slide 14
  • Suggestions For small, portable files like music or small videos, opt for no DRM For moderate files such as movies, encryption works (so long as 3 rd parties can make players) For larger/domain specific media, such as games, minimize inconvenience of paying customers, and provide extra services to negate unavoidable inconvenience For Business use hardware and server based access
  • Slide 15
  • Conclusions Piracy wont go away DRM is necessary, but must be handled carefully A well tailored DRM system can weather initial outcry and provide services for consumer and producer alike
  • Slide 16
  • Questions? Select References: 1up 2008. 1up.com: Gabe newell says drm strategies are just dumb. http://www.1up.com/news/gabe- newelldrm-strategies-dumb. CLARKE, R. 2001. Drm will beget dcrm. In Workshop on Digital Rights Management for the Web.WorldWide Web Consortium, Sophia-Antipolis, France. http://www.w3.org/2000/12/drm- ws/pp/xamax-clarke.html. Everiss 2008. Bruce on Games: Game piracy. http://www.bruceongames.com/2008/04/23/game-piracy/. HowStuffWorks 2011. HowStuffWorks.com: How digital rights management works. http://computer.howstuffworks.com/drm.htm. MANASSE, M. S. 2001. Why rights management is wrong (and what to do instead). In Workshop on Digital Rights Management for the Web. World Wide Web Consortium, Sophia-Antipolis, France. http://www.w3.org/2000/12/drm-ws/pp/compaq.html. Opensource 2011. Opensource.com: The drm graveyard: A brief history of digital rights management in music. http://opensource.com/life/11/11/drm-graveyard-brief-history-digital-rights-management-music. TweakGuides 2010. TweakGuides: Pc game piracy examined. http://www.tweakguides.com/Piracy 1.html.