Redeye Digital Outline

Timeline (before Streetdate)12 Weeks Out - Metadata due to Redeye 10 Weeks Out - Master due for digital encoding 8 Weeks Out - Delivery of assets to DSPs 4 Weeks Out - Promo mailing to DSP Marketing Contacts2 Weeks Out - Pre-Release Single "First Single" to DSPs

–Exclusive Amazon Mp3 EP–Exclusive iTunes EP

1 Week Out - Target date for AOL Spinner Mp3 of the Day -Tastemaker and Blog Mailing (Streams to Post)

–Merch Module on eMusic to appear–Target Date for Rhapsody Premiere

Streetdate – Screenshots of Placements Sent to Label

Digital Outline (Hypothetical Release)

Amazon Mp3 Plan (Steven King)

•Exclusive 3 song, low dough EP available a month before streetdate•Placement in their weekly newsletter for EP•Featuring on Main Page on streetdate•Free Mp3 week of streetdate (in newsletter)

Digital Outline

eMusic Plan (Tony Nolan)

•Merch Module appearing around streetdate•eMusic Dozens appearing week of streetdate•Daily Download – on or around streetdate•eMusic Newsletter – Genre lists•Review of the Day – Week of Release•Label Samplers

Digital Outline

iTunes Plan (Steven King)

•Exclusive 3 song, low dough EP available month before streetdate•Single of the Week – “First Single” – Week(s) prior to streetdate •iTunes Weekly Newsletter on streetdate•Main Page Slider, Potential Swoosh•Genre Page Slider, Swoosh

Digital Outline

Placements on other DSPs…

Digital Outline

Microsoft Zune (Steven King)

Rhapsody (Caitie Leming)

Amie Street (Caitie Leming)

Think Indie (Caitie Leming)

Napster (Kristin Attaway)

Targets: •Amazon Mp3 – New and Notable, Newsletter Placement •AmieStreet - Featured Album, New Music Tuesday •eMusic – New and Noteworthy, Great New Music, New Release E-Mail, Merch Module, Daily Download - eMusic Dozens •eMusic (U.K.) – New and Noteworthy, Great New Music, New Release E-Mail, Merch Module, Daily Download - eMusic Dozens

Digital Outline

•iTunes (Australia) – New Release Slider, Swoosh - Digital Booklet•iTunes (Canada) – New Release Slider, Swoosh - Digital Booklet, EPK Video Bundle? •iTunes (Europe) – New Release Slider, Swoosh - Digital Booklet•iTunes (U.K.) – New Release Slider, Swoosh - Digital Booklet•iTunes (Japan) – New Release Slider, Swoosh - Digital Booklet•iTunes (New Zealand) – New Release Slider, Swoosh - Digital Booklet•iTunes (U.S.) – New Release Slider, Swoosh - Digital Booklet, EPK Video Bundle?

Digital Outline

•Liquid Audio (Wal-Mart.com) – New Music Section, Free Mp3 Download •Limewire Store - New Release Section, In The Limelight  - Live at Lime Recording •MediaNet (Zune, etc.) – Zune Recommends (Home), New Release Section (Genre), •Think Indie- Guestlist •Napster – Home Page New Release Slider, Genre Page Banner - Napster Playlist

Digital Outline

•Napster (Germany) - Home Page New Release Slider, Genre Page Banner - Napster Playlist•Napster  (U.K.) – Home Page New Release Slider, Genre Page Banner - Napster Playlist•Neurotic Media – Borders.com, Shockhound.com, Hastings.com •Rhapsody – Free Mp3, Slideshow Shot - Rhapsody Playlist

Digital Outline

•7 Digital•All Music Guide•Amazon Digital•Amie Street•AT&T Wireless•AMI/Rowe•Applied SB•Bell Mobility (CAN)•BestBuy.com (Napster)•eMusic•Insound•Limewire•Liquid Audio (Wal-Mart.com)•MediaNet•Microsoft Zune•Mix and Burn•MySpace Music

Digital Customers

•Mog•Myxer•Napster•Neurotic Media•Nokia•Other Music•Pocket Fuzz•Rhapsody•Shockhound•Sprint•Spotify•Thumbplay•T-Mobile•Touchtunes•Verizon Wireless•Virgin Mobile•Yahoo Music

Redeye Mobile Plan

The goal of this plan is to assist labels in having the most comprehensive plan in place for maximizing total sales of their 2010 release schedule. Adding mobile elements to the marketing mix can add additional revenue and increased exposure for the release. This plan utilizes both carrier specific and direct to consumer options.

There are 300 million more music capable phones in the marketplace than there are iPods, so it would be a shame not to make a push to the mobile music market.

Redeye Mobile Plan

CARRIER SPECIFICRedeye will provide full track over-the air-downloads and all mobile content (ringtones, ringbacks, wallpapers, videos, etc.) to major United States and Canadian carriers, including:

• Verizon Wireless• AT&T Wireless• Sprint/Nextel• T-Mobile• Virgin• Boost Mobile• Motricity (BET/Cricket/Leap/Tracfone)• Ericsson Mobility• Rogers Wireless• Bell Mobility• Telus Mobility

Redeye Mobile Plan

Nokia

Our relationship with Nokia will provide full track over-the-air downloads and all mobile content (ringtones, ringbacks, wallpapers, videos, etc.) to Nokia customers, including their innovative “Comes with Music” and download stores in eight countries. “Comes with Music” is an unlimited music subscription plan that is purchased at the time the phone is purchased. US rollout will start in June.

Redeye Mobile Plan

Redeye Mobile Plan

Some marketing options may include:

• Carrier exclusivity (ie. “Label” is available exclusively on AT&T)• Full length offer to Verizon BEFORE it hits iTunes

(Verizon/Rhapsody love that)• Launch content on the exact date of the album launch (or prior too

to boost sales)• Virgin Mobile Headliner Program

Once we’re signed on for the mobile marketing and sales, we’ll start building a more specific plan that will set the record up with as many carriers and portals as possible. Below are a few more partners (both on-deck and off-deck) that we’ll be using as part of the campaign.

Redeye Mobile Plan

DIRECT-TO-CONSUMER/OFF-DECK PORTALS

Redeye has relationships with several direct to consumer mobile content providers, including MonsterTones, Rocket Mobile, xRinger, Thumbplay, Playphone, and Handmark. We have highlighted our three most important below. These options allow fans to bypass the “on deck” phone options and purchase content through web based outlets and have them direct billed.

Redeye Mobile Plan

Myxer

Myxer is a company that has web landing page and creates widgets that allow consumers to purchase ringtones from any web location (blog, MySpace, Facebook, etc.). A major marketing advantage of Myxer is their homepage takeover, where for a 24 hour period your label’s artists would be solely featured and have several pieces of content highlighted.

PocketFuzz

PocketFuzz is another company that implements widget based technology to allow consumers to purchase ringtones from any web location (blog, MySpace, Facebook, etc.). The difference between these two is that PocketFuzz has a more user friendly experience, allowing consumers to cut their own 30 second segment from an entire song.

MOBILE TIMELINE

(1) Label to send over all assets (entire CD/all tracks, CD images and/or artist images, information/bio on each artist including MySpace pages, etc, music and/or "behind the scene footage" video of artist, etc). (2) Generally, Redeye can format most content within one business week (2 business weeks at minimum). (3) Once Sales team has enough to send carrier and D2C partners (at minimum bio on artist, 2-3 ringtones, 1-2 graphics, 1-2 videos if applicable), the content will be pitched to carriers.  In US, feedback is typically given within 1-2 weeks timeframe. (4) Once sales are approved by carrier, we begin uploading content to each partner storefront.  Timing for content to go "live" and be available for retail sales can range normally 3-6 weeks.

Redeye Mobile Plan