digital out-of-home advertising, dooh
DESCRIPTION
Digital out-of-home advertising, DOOH ,Digital Health Network, DigitalAdTech, Digital Advertising TechnologiesD.A.T, Entourage Advertising promotion,Solutions that connect brands with audiences and digital out-of-home networks with revenues. Enterprise platforms that shock and awe.D.A.T, Entourage Advertising, Entourage Media Network, Entourage Digital Destination Software, Entourage Display MatrixTRANSCRIPT
Who is D.A.T?
• Digital Advertising Technologies is the parent of two revolutionary companies:
• The Entourage Media Network, which, for the first time, unifies digital destination networks to create the ultimate multimedia distribution platform;
• Entourage Advertising, a fully-integrated solution for advertisers that offers a breakthrough method of achieving powerful, focused ad placement across fragmented and scattershot networks of digital destinations worldwide.
Who is D.A.T? (con’t)• Prompted by the majority of the Fortune 100 to build a platform
that helps them navigate the fragmented world of Digital Destination, Digital Signage , and Digital Out of Home advertising.
• D.A.T is less than 60 days from releasing the application beyond the private beta to the public and to our parent company’s customer base.
• Why did they ask D.A.T?• Our parent company has been managing the Digital Assets of over
100 of the Fortune 500—some for more than 15 years. This evolved into an opportunity to develop our patented content transformation abilities and data infrastructure strength.
The Entourage Media Network
• The Entourage Media Network is a global virtual network-of-networks: a groundbreaking unified solution that combines the power of the world’s disparate digital destination networks—one whose power is irresistible to advertisers both large and small.
• Our innovative business model and proprietary platform is powered by a multibillion dollar technology and global infrastructure —allowing digital out-of-home, or DOOH, network owners to maximize profits on their infrastructure investments.
Network BenefitsThe Entourage Media Network is what creates the ideal virtual digital environment. Global advertisers with vast, multi-channel digital out-of-home investments can now be provided with returns that exceed their expectations. Key benefits of your company being a part of the Entourage Media Network include:
• A significant increase in revenues • Enhancing your network distribution capabilities• Maximizing your network inventory, reach, and efficiency • Gaining a better understanding of your audience and targeting potential • Creating more value for advertisers• Growing your business
Entourage Media Network Strengths The POWER behind D.A.T …
The power of the Entourage Media Network allows you to deliver digital content to any endpoint in your digital real-estate portfolio:
VOIP Networks
Outdoor LCD Digital Billboard
Digital IPTV
Large Format LED
Mobile Devices
Email & Web Streaming Media
PC Platforms
Wireless Networks
Public Kiosks
GANNETT DIGITAL DISTRIBUTION
Powered by D.A.T.
Digital Vending
On June 1, 2009, D.A.T. will release the Entourage Advertisers’ Portal:
• A platform that will transform a fragmented landscape of distribution solutions into a seamless, fully-integrated media network of digital destinations. Redefining digital screens, revolutionizing digital out-of-home advertising, and enhancing the way brands communicate to their customers.
• The Entourage Advertisers’ Portal makes comprehensive media planning, narrowcasting, and targeting seamless and easy to execute, analyze, and optimize. Utilizing the most advanced profiling technology today, our innovative distribution platform enables advertisers to better understand their audience, maximize their budgets, and exceed their marketing objectives, realizing improved ROI.
• Entourage Advertising is a revolutionary digital advertising platform that enables advertisers to execute target-driven campaigns with maximum reach and efficiency.
• Advertisers can now seamlessly deliver brand messages across any digital signage network, venue, screen, or group of screens, pinpointing audiences utilizing defined characteristics and consumer behavior.
• Entourage provides a fully-integrated solution for advertisers with a breakthrough method of achieving powerful, focused ad placement across fragmented networks of digital destinations.
• Entourage Advertising is a complete marketing and advertising solution, with unmatched capabilities in planning, executing, and measuring campaigns on the largest virtual media network in the world.
Advertiser’s benefit from: • Integrated brand communications across
multimedia platforms, delivering complimentary and consistent messaging to their precise target market.
Behind the Scenes at D.A.T The POWER to Deliver… Tier 1 owned distribution in over 30 countries
WESTERN USLos Angeles, CASan Jose, CASeattle, WATacoma, WA
SOUTHEAST USAtlanta, GACharlotte, NCOrlando, FLMiami, FL
EASTERN USBoston, MANew York, NYPhiladelphia, PAWashington, DC
CENTRAL, USChicago, IlDallas, TXCleveland, Ohio
EUROPEAmsterdam, NLBrussels, BECopenhagen, DKFrankfurt, DEMunich, DELondon, UKMadrid, ESMilan, ITOslo, NorwayParis, FranceStockholm, SwedenZurich, Switzerland
ASIAHyderabad, India Hong Kong, ChinaShanghai, ChinaKuala Lumpur, MalaysiaSingaporeSydney, AustraliaTokyo, Japan
MIDDLE EASTHaifa, Israel
NORTH AMERICAMexico City, Mexico
SOUTH AMERICASao Paulo, Brazil
AfricaCape Town, Africa
WESTERN USLos Angeles, CASan Jose, CASeattle, WATacoma, WA
SOUTHEAST USAtlanta, GACharlotte, NCOrlando, FLMiami, FL
EASTERN USBoston, MANew York, NYPhiladelphia, PAWashington, DC
CENTRAL, USChicago, IlDallas, TXCleveland, Ohio
EUROPEAmsterdam, NLBrussels, BECopenhagen, DKFrankfurt, DEMunich, DELondon, UKMadrid, ESMilan, ITOslo, NorwayParis, FranceStockholm, SwedenZurich, SwitzerlandMoscow , RussiaKiev, Ukraine
ASIAHyderabad, India Hong Kong, ChinaShanghai, ChinaKuala Lumpur, MalaysiaSingaporeSydney, AustraliaTokyo, Japan
MIDDLE EASTHaifa, Israel
NORTH AMERICAMexico City, Mexico
SOUTH AMERICASao Paulo, Brazil
AFRICACape Town, South Africa
Regional Media Distribution Points of Presence
Asset Classification
Ad Content MetaRule Engine
Asset Policy Editor Asset Storage
Ad Content Transformation
Layer Extraction Endpoint Transform Color Optimization
Ad Content Path
Ad Distribution PathAd Campaign
ManagerAd Management System
Asset Storage
•Assemble •Workflow •Edit•Design •Publish
Ad Upload
D.A.T’s Digital Network Ad Management and Distribution
D.A.T’s Digital Network The POWER to Deliver…
Typical Creative, Ad Management and Distribution Process
Creative Process
Creative Raw File
Brand
Design Co. -X
Design Co. -X
Asset Classification
Ad Content MetaRule Engine
Asset Policy Editor Asset Storage
Ad Content Transformation
Layer Extraction Endpoint Transform Color Optimization
Ad Management
Ad Distribution
GLOBAL INFRASTRUCTUREGLOBAL INFRASTRUCTURE
AD CONTENT MANAGEMENT SYSTEMAD CONTENT MANAGEMENT SYSTEM
ADVERTISER PORTAL INTERFACEADVERTISER PORTAL INTERFACE
CONTENT AUTHORING
SYSTEM
CONTENT AUTHORING
SYSTEM
CONTENT MANAGEMENT
SYSTEM
CONTENT MANAGEMENT
SYSTEM
ASSET MANAGEMENT SYSTEM - DRM
ASSET MANAGEMENT SYSTEM - DRM
INFRASTRUCTURE MANAGED SERVICES
“FOLLOW THE SUN” SUPPORT
ADVANCED APPLICATION
MANAGEMENT
CONTENT MONITORING & PERFORMANCE
CONTENT TRANSFORMATION
SYSTEM
CONTENT TRANSFORMATION
SYSTEM
D.A.T’s Platform Turn Key Platform – Fully Managed
Steve RobertsPresident & CEO
Mobile: 415-407-9228 Fax: 415-835-5050
Nikos AcunaDirector of MarketingMobile: 415.309.4611
Fax: [email protected]
Digital Advertising Technologies, Inc.3 Embarcadero CenterSuite 1120 San Francisco, CA 94111www.DigitalAdTech.com
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