digital olympus state of link building 2016
TRANSCRIPT
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The State of Link Building in 2016
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The State of Link Building in 2016
Full survey analysis available at http://bit.ly/1Mb36Nc
Raw survey data available at http://bit.ly/28Mer8Z
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Methodology
435 survey respondents, big thanks for promotion help from:
• John Doherty of CREDO• Moz and Rand Fishkin• BuzzStream• SEMrush• Dharmesh Shah• Backlinko AKA Brian Dean• Inbound.org• Online Geniuses
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Methodology
Questions were designed to reflect evolution of LB from 2012-2016
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http://www.slideshare.net/randfish/search-ranking-factors-in-2015/69-Rand_Fishkin_Wizard_of_Moz
The State of Link Building in 2016
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Survey Results
Who took the survey?
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Survey Results
What’s the average budget allocated to link building per month?
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Survey ResultsWhat percentage of overall SEO budget is dedicated to LB?
What percentage of your SEO work/campaigns is focused on LB?
Same question from 2014
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Survey Results
Which types of clients do you work with the most?
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Survey ResultsWhich link building tactics do you use?
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Survey ResultsWhich link building tactics do feel are the most effective?
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Survey ResultsFull list of survey questions:• Who took the survey?• What size of companies are actively involved with link building?• How many people are on your link acquisition team? • What is the average client’s or business’s budget allocated to link building per month?• What model do you use to charge for link building services?• What percentage of the overall SEO budget is dedicated to link building?• What percentage of your SEO work/campaigns is focused on link acquisition?• What is the average salary of a link builder?• Which types of clients do you work with the most?• Which link building tactics do you use?• Which link building tactics do you feel are the most effective?• Which SEO tools do you use in your campaigns?• How integrated is your link building with other marketing processes?• What is the best name for link building?
Full survey analysis available at http://bit.ly/1Mb36Nc