digital media file 2010 - paintsquare$0,becausethey’revalue-added componentsofprintadvertising....
TRANSCRIPT
PaintSquare.com
JACjournal.com
pwc-magazine.com
PaintSquare News
JPCL, Digital Edition
JAC, Digital Edition
PWC, Digital Edition
Paint BidTracker Project Lead Service
DIGITALMEDIA FILE2010
PaintSquare DigitalGives You the Leads You NeedTo Deliver Results Today!
Rate for advertisingin digital editions
$0, because they’re value-addedcomponents of print advertising.
Rate
Front (Primary Email) Page(7 slots, 21 advertisers rotating)
$4,500 per year, $2,500 per 6 months
Secondary Web Pages(7 slots per page, non-rotating)
$2,000 per year, $1,200 per 6 months
Special Sponsorships available
Rate
$2,500 per year,which includes 2 magazine and10 PaintSquare Daily News ads.
Your prospects get convenient delivery of PaintSquare Digital media thatcontain your messages about your products, via the web or email. They haveimmediate interactivity so they can view your website and contact your salesstaff. You can follow up because we give you complete contact details onprospects who click your link and visit your website. We promise high qualityleads because users of our digital media have purchase power or influence inyour product areas.
Digital Editions of JPCL, JAC, and PWC: Brand-Building Plus Leads
In 2010, our JPCL and PWC digital editions will feature virtual magazines fromcover to cover, and your ads will have live links to your website. The digitaledition of JAC will appear in reader-friendly web format, with prominantplacement of your ads. So while you’re busy brand-building with beautiful,4-color ads in our print magazines, we’ll be busy recording the names andcontact details of prospects who express online interest in your products,and we’ll send you the lead within days of the time the prospect linked toyour site. No more guessing about interest—you’ll get tangible evidence.
We’ll email digital editions to our subscribers, and we’ll solicit new prospectson a continuous basis to build our email files. Our opt-out subscriptionoperation will build requested digital subscriptions with efficiency.
You Get Immediacy with PaintSquare News
Your ad is treated with the immediacy of news inPaintSquare News, our new digital newspaperlaunched in July 2009. Your ad can appear everyworking day throughout the year, next to fresh andoften original news about every facet of the coatingsindustry, as well as feature content that entertainsand provokes interaction. The result for you: leadswith full contact details every day you advertise.
Circulation: 5000, including contractors, architects andengineers, coating and equipment suppliers, andfacility owners.
Sign on As a Featured Companyand Get Continuous Exposure
Featured companies reside continuously onPaintSquare.com (JPCL companies), JACjour-nal.com, or pwc-magazine.com. They are accessedthrough the “Featured Company” link on the sitenavigation.
A featured company presentation includes logo, pro-file, photo, and a list of product types, as well as linksto the company’s web site and email address.
Rate
$10,000 per year
Rate
$10,000 per year
Rate
$5,000 per year
Purchase of a featured company status includes one-eighth page advertisingtwice a year in the appropriate magazine, as well as advertising 10 times peryear on PaintSquare Daily News. These ads help to drive viewers to theFeatured Company files on the websites and give added exposure to eachfeatured company.
Featured Companies receive regular reports giving name and contactdetails of registered prospects who visited them online and clickedthrough to their website, as well as click-through counts that includeboth registered and unregistered visitors.
An added benefit of Featured Company status is unlimited use of PaintSquare’sCareer Center and MarketPlace for posting help wanted and for sale ads.
Take Advantage of Popular Landing Pages: Purchase a Sponsorship
Important and well-used landing pages on PaintSquare websites, such asmarketplace and JPCL Archives, are a great place for sponsorship advertising.The Sponsor receives page dominance and ad exclusivity on the landing pagewith a banner and tower. Regular reports provide click-through counts fromthe Sponsor’s ad to his website.
A Sponsor receives 2 full page ads in the appropriate magazine as part of hisannual sponsorship.
Just Like Ballparks—Naming Rights for Sponsoring Technology Centers
We’ll build a technology center online on a specific subject, such as marinecoatings, containing a special library of feature articles, as well as informationon relevant standards, regulations, safety, associations, and events thattogether forms a terrific resource for marine coatings purchasers, specifiers,applicators, and shipyard personnel. If you wish to be recognized as a leader ina technology important to the coatings industry, such as marine coatings orabrasive blasting, you can have the naming rights for the Technology Center,and you can include relevant information about your products and services.
Also, you can have the Technology Center framed inside your own website.
Through these mechanisms, you’ll be seen as the technology leader in thetopic you’ve sponsored.
The Technology Center sponsorship includes 2 full-page ads per year in theappropriate magazine and 12 ads per year (one per month) in the PaintSquareNews, driving traffic and prospects your way.
You’ll receive regular reports giving names and full contact details ofregistered prospects, as well as click-through counts of both registeredand unregistered visitors.
Webinar Presentations and Sponsorships Show Your Expertise
Give a live, online presentation of your technology to an audience of interestedprospects (our average attendance in 2009 has been 150) and we’ll providetheir names and full contact details so you can follow up. The beauty here: youcan demonstrate your expertise while you are acquiring prospects. Or you cansponsor a presentation by a well-known expert if you prefer and still acquirethe leads.
Rick Vaccarelli, VP [email protected]
Marian Welsh, [email protected]
Sharon Steele, JAC, [email protected]
Cat Jones, [email protected]
Howard Booker, [email protected]
Cynthia Volpe, [email protected]
Brian Naccarelli, [email protected]
Lauren Macek, [email protected]
Rate
$1,000 per year, $500 for 3 months
Rate
$200 per thousand emails
Rate
Call for a detailed discussion on theterritory you want to cover and the
number of licenses you need for yourcompany’s users.
Technology Publishing Company2100 Wharton Street, Suite 310Pittsburgh, PA 15203-1951 USA
Phone 1-800-837-8303 or1-412-431-8300
Fax 1-412-431-5428www.paintsquare.com
We provide full-page magazine advertising and eblasts to acquire arobust audience.
Additionally, we’ll archive your webinar in our Education Center online forone year after your presentation and send names and contact details ofthose who download so you acquire further leads.
White Paper and Video Postings Help To Get Your Technology Across
To make your technology understandable and available to the widest possibleaudience, you can post a white paper or an instructional video on ourEducation Center, where it will be viewed by visitors seeking information, andwhere it will also be sought out after we promote it through advertising. Theterm for posting is one year.
When you purchase a posting, you will also receive a quarter-page ad in theappropriate magazine, including its digital edition, together with 5 ads inPaintSquare News.
You will be given the names and full contact details of persons who accessyour white papers or instructional videos on a regular basis.
Use Custom Eblasts to Send Your Message to a Defined Audience
Suppose you sell abrasive blasting equipment. Your purchasers are industrialpainting contractors and shipyards. With a custom eblast purchase, we’ll puttogether an email list comprised of these target prospects and send yourmessage to them. Furthermore, we’ll record the names and full contactdetails of prospects who linked to your site and report these results to you.
This kind of highly targeted effort is bound to get you strong results.
Paint BidTracker Subscription Identifies Foolproof Prospects
Paint BidTracker gives you project leads so you can learn the type of coatingwork and where and when the work is being conducted. The Awards section ofBidTracker tells you who the low bidder is, so you can target the company thatwon the bid. If the project requires lining manholes in a sewer system and yourcompany offers manhole linings, the winning bidder is your perfect prospect.Most leading coating suppliers and many related equipment suppliers rely onBidTracker and its Awards section to know who the best prospects are.
Banner and TV Ads
Banner and “TV” ads are offered on major landing pages of PaintSquare.com,pwc-magazine.com (forthcoming 2010), and JACJournal.com.
Contact Details
Rate
$750 per month, $6000 per year(5-advertiser rotation)