1. Digital Marketing for Non-ProfitsBy Kristopher B. JonesBest-Selling Author and CEO of KBJ Capital

2. The Power of Digital MarketingHow is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 3. Overview The ALS Ice Bucket Challenge has raised over$100 million; it all started with a YouTube video Google is the most visited destination on the Weband provides non-profits with $10,000 to spendon Google ads each month Non-profits can raise money through a donatenow button on Facebook; There are no fees. Twitter provides financial resources for non-profitsto grow followers and promote tweetsHow is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 4. e Founded by three former PayPal employees inFebruary 2005; Acquired by Google in 2006 100 hours of new videos are uploaded to thesite every minute YouTube is the third most visited website onthe Internet, behind Google and Facebook Uploading / sharing videos on YouTube is FREE All non-profits need to leverage YouTubeHow is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 5. G Founded at Stanford by Larry and Sergey aspart of a doctoral dissertation Controls 68% of the search-engine market Google is valued at nearly $400 Billion Makes most of its profits off pay per click ads I wrote a book on Google, which has soldnearly 100,000 copies! Yes, Im from the WB. Non-profits can take advantage of PPC or SEOHow is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 6. Two Types of Google Search Marketing:- Google AdWords (Pay Per Click / PPC)- Organic (FREE) Search (Search Engine Optimization / SEO)How is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 7. Google AdWords: Pay-Per-Click Allows businesses to pay per click to appearin Googles sponsored listings. Ads are triggered by keywords (i.e. WilkesBarre Non-Profit) selected by the advertiser Advertisers only pay when a targeted userclicks a keyword triggered ad. Non-Profits are eligible for FREE ads onGoogle!How is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 8. Google Ad Grants Google Ad Grants is the nonprofit edition ofAdWords - http://www.google.com/grants/ Google Ad Grants empowers nonprofitorganizations, through $10,000 per month inin-kind AdWords advertising, to promotetheir missions and initiatives on Google searchresult pages Non-profit agents should get Google AdWordsCertified - https://www.google.com/partnersHow is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 9. FB Founded by Harvard dropout Mark Zuckerberg Over 1.3 billion active users globally Mission is to connect the world Valued over $200 Billion Americans spend more time on social mediathan any other major Internet activity 60% of Facebook is consumed through mobileHow is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 10. Building a Non-Profit Audience on Facebook FBs social currency is likes Post at least 2-3 times per day Share lots of personal stories of impact Photo posts get 39% more interaction Shorter posts get 23% more interaction Engagement rates on Thursday and Friday are18% higher Question posts get 100% more commentsHow is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 11. Facebook is (Sort of) Non-Profit Unfriendly Facebook only shows a given post to less than15% of its intended audience To connect with a larger audience businessesand non-profits must buy Facebook Ads Facebook does not currently offer a FacebookAd Grant program for Non-Profits. Sign the Facebook Ad Grants Petition onChange.org - http://www.change.org/p/facebook-save-nonprofits-from-being-silenced-with-facebookadgrantsHow is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 12. Facebook "Donate" Button Facebook allowsnonprofits to add aDonate button totheir FB Page. The Donate feature willappear beside Posts inNews Feed shared byparticipating nonprofitsand at the top of theirFacebook Pages.Apply for a Facebook Donate Button at https://www.facebook.com/help/contact/585894954798346 13. Twitter Founded by a group of serial entrepreneurs,including Jack Dorsey (Square) Twitter is an online social networking servicethat enables users to send and read short 140-character messages called "tweets. Great vehicle for non-profits to push content Over 500 million users Valued at over $25 BillionHow is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 14. Building a Non-Profit Following on Twitter Twitters social currency is follows Great place to share stories of impact Post news releases, newspaper articles, andrelated news and information Pictures are 36% of all shared links on Twitter.Videos work great too! Use popular and trending hashtags (i.e.#activism, #advocacy, #causes, #charity, etc.)How is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 15. Twitter Ads: Two TypeschirpchirpchirpPromoted Accounts Pay togenerate more followersPromoted Tweets Pay toincrease reach of TweetsHow is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 16. Twitter Ads for Good campaign Similar to the Google Grant program; Providesfree Twitter Advertising and verified accountstatus to eligible non-profits E-mail nonprofits@twitter.com to see if your non-profitis eligible You can also direct message Twitter @nonprofits Check out the Twitter for Good Blog for updateson Twitters commitment to non-profits:https://blog.twitter.com/twitter-for-goodHow is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 17. Summary YouTube, Google, Facebook, and Twitter are powerfulvehicles for non-profits to connect with donors andbeneficiaries Any non-profit can upload a video to YouTube for FREE Google offers up to $10,000 monthly in paid search adsto non-profits Facebook offers the ability to raise money through theFacebook page of a non-profit Twitter offers a Twitter Ads for Good program tosubsidize the cost of paid tweets and promotedaccountsHow is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 18. Tips for how YOU can help Self-educate get certified on Google; learnSEO and volunteer your expertise Show, dont tell. Walk the non-profit throughthe steps to get signed up to Google AdGrants, set-up the Facebook Donor button, etc Help non-profits tell their stories via the Web;Brainstorm creative ideas for leveragingGoogle, YouTube and others to raisedonations.How is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com 19. Contact Kris:- Follow me on Twitter -http://twitter.com/krisjonescom- Like me on Facebook -http://www.facebook.com/kbjcapital- Connect with me on LinkedIn click here- Connect with me on Google+ - click hereHow is your business or non-profit doing online? Find out for FREE in less than 60 seconds at http://www.lseo.com