non profits video-v4
TRANSCRIPT
Slavery Campaign
Social Media for Non-Profits
Laura Gallagher The Creative Company, Inc.
Our System
Our Channels
Our Channels
Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite,
Sprinkler or Sprout • Build quality relationships member-to-member
and encourage each other in this space • Don’t flood your audience with posts
Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite,
Sprinkler or Sprout • Build quality relationships member-to-member
and encourage each other in this space • Don’t flood your audience with posts
Physicians Plus and Henry Vilas Zoo
• Polar Dash Campaign • Joint partnership with Henry Vilas Zoo
Henry Vilas Zoo Promotion: • 32,000 Facebook fans • 1,973 Twitter fans
Physicians Plus and Henry Vilas Zoo
Monona Public Library
Ashley Furniture – Hope to Dream
Personalize Social Media
Reach people beyond your Pages fans
Facebook Ads
Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite,
Sprinkler or Sprout • Build quality relationships member-to-member
and encourage each other in this space • Don’t flood your audience with posts
Key Things To Post
• Photo posts receive interaction rates 39% higher than average.
• More than 100% of posts that have a question located at the end have twice as high comment rate than those that don’t.
• “Call to actions” mean an increased interaction rate by 48%.
Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite,
Sprinkler or Sprout • Build quality relationships member-to-member
and encourage each other in this space • Don’t flood your audience with posts
Use Your Tools Companies that auto-publish have a 50% increase in leads
Use Your Tools
Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite, Sprinkler
or Sprout • Build quality relationships member-to-member
and encourage each other in this space • Don’t flood your audience with posts
Quality Neighborhood Relationships River Food Pantry, Harvest Dinner
Quality Neighborhood Relationships
Emails Work, Too!
Key Social Media Guidelines – Non-Profits
• Mention and tag your influencers • Call for action • Use scheduling tools such as HootSuite,
Sprinkler or Sprout • Build quality relationships member-to-member
and encourage each other in this space • Don’t flood your audience with posts
Don’t Flood the Audience
Know the Audience
• Post on weekends • Sundays are king
Key Take-Aways
• Remember that not everything has to be shared as it’s happening.
• Connect with your community… and beyond!
• Learn from other companies, brands or people.
Connect with Us!
Facebook www.facebook.com/thecreativecompany
www.twitter.com/creativecompany
LinkedIn www.linkedin.com/in/gallagherlaura