Digital Magazine appExpand your audiEncE and go mobilE first!

the benefits of a Digital Magazine

for print media, embracing digital communications is no longer a strategic

business option, it is a necessity (argenti & barnes 2009). but the rise of new

technologies has increased readers’ standards. While the first digital media

appeared as issue-based pdf replicas, today always-on connections, rich

media, social networks and interactivity have become a regular part of the

online experience (Smith 2012). These needs can be fulfilled with a real-time

digital magazine.

“publishers should not rely on the assumption

that readers want to be merely readers.

they have proven a will to create and share.”

– Jeff Jarvis (2012)

• publish real-time content and let consumers feed their needs and

passions at the tap of a finger (Canada Magazines 2013).

• Engage readers with relevant content and add extra content and

interactive features that digital provides (Canada Magazines 2013).

• grow revenue with mobile advertising, which is expected to go through

the roof in 2016 (FIPP 2013).

• add mobile e-commerce and in-app purchases to your strategy, which

are rising steadily because of the busy lifestyles of consumers (FIPP 2013).

• leverage the power of the social web to increase your reach; time spent

on social media is set to increase (FIPP 2013).

taking a Mobile first strategy

imgZine (pronounce: imagine) offers a mobile platform for producing smart

and real-time social magazines, based on your existing content. the platform

is inspired by the success of digital magazines like flipboard, pulse and Zite,

as well as traditional print magazines. this combination translates into a more

engaging and personalized experience for your readers. building on business

intelligence and analytics imgZine offers key insights for you.

• create an engaging dialogue with your readers

• provide readers with real-time content

• manage your app easily

• communicate every moment of the day

• connect your existing content systems

• be available on ios, android, Windows and (mobile) web

• get a standardized solution

get sMart with Digital publishing

• Target specific content to your readers and ensure that they are engaged

• recommend articles that your readers value and prefer

To ensure that your readers are fully engaged, they need to be satisfied with

the content that is being delivered. at imgZine, we analyze large amounts

of data to understand reading behavior on tablets and smartphones and

determine what your readers value and prefer. in addition to these insights

imgZine developed a recommender engine that is geared to:

recommended articlesare read by of users75%

non-recommended articlesare read by of users42%

application features

• beautiful design

• real time updates

• personalization

• recommended articles

• subscriptions

• paid channels

• advertisements

• targeted content

our digital magazines contain a variety of features, including:

• social media feeds

• social sharing

• Offline reading

• dashboard/analytics

• day/night look

• multiple languages

• Notifications

• push messages

“We’re seeing increasing evidence of the

enjoyment people derive from reading on

[mobile] devices. it’s much more like print.”

– oscar grut, the Economist

grow your Magazine’s auDience

mobile devices introduce the potential for a different reading experience - one that

closely resembles print and offers a lean-back experience, but also offers an opportunity

to engage readers with rich, visual content. Why wait to migrate to the tablet platform

if there are engaging digital magazines that can grow your audience?

the netherlands

+31 20 411 18 38

basisweg 52d

1043 AP Amsterdam

united states

+1 415 3950941

811 Sansome Street

san francisco, ca 94111

contact us

info@imgzine.com

www.imgzine.com